Posts tagged with "Sneaker News"

BEYONCÉ x ADIDAS

By Payton Saso

Beyoncé first collaborated adidas with her launch of Ivy Park. Now, the singer is back with a new collaboration. On September 18 the Beyoncé x adidas Superstar Platform will be released and available to purchase through the adidas App.

This shoe is a reinterpretation of the adidas Superstar, “however, the tooling begins to sculpt to a platform shape, bearing in tow an aggressive, near brutalist aesthetic. The midsole, though partly left untouched, quickly begins to protrude out, extending from all sides as it does in height,” Sneaker News described.

The adidas website describes the launch as “The meeting of two icons: Beyoncé lends her elegance and perspective to the iconic silhouette for the 50th anniversary of the Superstar.”

Teen Vogue recapped the history of Ivy Park, stating that the brand, “relaunched just last April with adidas where they would be collaborating, but also Beyoncé would be designing her own sportswear apparel and footwear for the brand, which includes the classic sneakers.”

This remake of the Superstar is the first of its kind by reshaping the shoe and adding a platform. This isn’t the first time Beyoncé has repurposed the classic adidas style to brand them with her Ivy Park line. Earlier this year, she launched four shoes with the brand. “All showcasing the collection’s bold styling, and incorporating utilitarian details,” adidas announced, and adding never seen before colors to the brand.

The sneakers, however, were reportedly leaked prior to their original release date but this doesn’t seem to be bothering Queen Bey too much as she was seen enjoying a vacation in Croatia on a $2 million a week yacht.

While the Ivy Park name already holds its own in the fashion industry and pop culture, collaborating with adidas is its newest mark in the industry. The brand first launched in 2016 and was cofounded with TOPSHOP founder, Sir Philip Green, but Beyoncé is now the sole owner after Green faced sexual harassment allegations in 2018, according to BBC.

The singer originally alluded to her collaboration in the January issue of ELLE Canadae, which 360 Magazine covered. With new magazine covers, movies, music and fashion, this year has been busy for Queen Bey.

The singer released a visual album, “Black is King” earlier this year which was a revival of “The Lion King.” Beyoncé was also recently enlisted by the United Nations, along with other celebs, “a film promoting actions to tackle the world’s biggest issues from the COVID-19 pandemic to poverty and inequality” according to USA Today.

It is no surprise to her fans that the singer is staying booked and busy, and are anticipating her latest drop with adidas.

The shoe’s which drop today, September 18 on the adidas app, cost $200 US dollars. Through the app customers can purchase the shoe, or enter a giveaway which closes on the drop date to win themselves a pair of the exclusive sneaker.