Posts tagged with "athleisure"

adidas x Gucci via 360 MAGAZINE

ADIDAS × GUCCI

The highly anticipated collection envisioned by Creative Director Alessandro Michele featured in a new campaign

For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, “When your thoughts become reality, you understand what magic is.”

Originally debuting on the Exquisite Gucci runway, a mirror-filled space
where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces. Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

THE POP

Gucci announces the arrival of a brand new series of Gucci Pop-Ups and Pop-Ins, the ephemeral stores providing a captivating shopping experience, dedicated to the adidas x Gucci collection starting from June 7.

Showcasing the products in an immersive, dedicated environment which reflects Gucci’s unconventional approach to luxury fashion, the initiative is aimed at connecting and engaging with clients over the world and their surrounding communities. In addition to the adidas x Gucci pop-ups, Gucci will also open dedicated pop-in locations within existing stores including: Los Angeles Melrose, New York Wooster Street and Fifth Avenue, Gucci East Hampton, Miami’s Aventura Mall, Chicago Michigan Ave, Houston Galleria, Atlanta Lenox, and Holt Renfrew Toronto Yorkdale.

adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. Anticipated by the first adidas x Gucci lookbook, the collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same retro aesthetics of the show. With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear and accessories including Gucci’s own take on the famous adidas Gazelle sneaker.

*All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester. Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact.

**The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available.

***Photos courtesy of Gucci

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

Heren Preston and Bape capsule via 360 MAGAZINE

HERON PRESTON × BAPE

Heron Preston unveils a limited capsule collaboration with BAPE®, a journey where the crosscultural design language meets the icons of American hip-hop with a unique Japanese streetwear aesthetic. 

Heron Preston’s relationship with BAPE® began when the Japanese streetwear label arrived in the United States via hip-hop personalities like Pharrell Williams, The Clipse and Kanye West who were some of the first to wear the brand’s iconic designs outside of Japan. “Growing up through the era of NIGO and BAPE®, I was observing and absorbing the energy and taste levels he was introducing into streetwear. He had this special touch,” says Preston on his early memories of the brand. 

Digging deep into the BAPE® archives, Preston reimagines the cult classics that inspired a generation when the brand first emerged in the zeitgeist – SHARK HOODIES, BAPE® CAMO, APE HEAD and the BAPESTA. The collection stays true to Heron Preston’s “instant language” design principle that faithfully preserves the heritage and history of each of the garments by simply adding to them. 

The APE HEAD graphic t-shirts nod to the early screen print designs of BAPE® from the late 90s. A meticulous approach to the placement and finish honors these original designs with high and low effects that emulate the naive screen prints look while the heads are positioned across the rib neckline on the shirt, just as NIGO originally intended. 

A workwear jacket and utility pants signal the duality between the two brands, introducing Heron Preston’s subversive take on workwear uniforms. The coordinated set is printed with throwback gestures like “Ape Shall Never Kill Ape” as well as BAPE®’s existing iconic yellow ABC camo and colorful purple COLOR camo to create a unique two tone effect. This is how Heron Preston blended the DNA of his brand with BAPE® to create something new and unique. 

The collection also includes the full-zip SHARK HOODIE, which is complimented with coordinated sweatpants. Staying true to the brand’s heritage, each of the fleece items are produced by Japanese factories that have an enduring relationship with BAPE®. Both the hoodie and sweatpants are printed with BAPE®’s famous STA, a signature icon in the world of BAPESTA. 

Outside of the clothing and accessories, the infamous BAPESTA sneaker is faithfully reworked in Heron Preston’s signature orange. The sneaker is crafted out of premium leather with a canvas accent printed using a tonal BAPE CAMO. Each sneaker is branded with mismatched BAPE® and Heron Preston labels. 

In 2015, Preston created his own homage to BAPE® with the “Street Sweeper” sneaker, an unauthorized remix of the BAPESTA. Inspired by BAPE®’s original concept, Preston’s Street Sweeper remixed Nike’s Air Force 1 by replacing the swoosh with a custom BAPESTA logo monogram fabric. Though only 10 styles were ever produced, the concept traveled around the internet and captured the attention of BAPE® representatives. Four years later in 2019 Heron Preston received a call from BAPE® to do an official collaboration together.

 In addition to each of the products, a special collection of collaborative zip bags and hang tags for packaging have been created to perfectly round out the line-up. Each of the products are also branded with Heron Preston’s signature orange labels, produced by the same supplier that makes Heron Preston labels to maintain the design integrity. 

The collection will be available starting today at heronpreston.com, bape.com, farfetch.com and in select BAPE® stores worldwide. 

About Heron Preston:

 Heron Preston is a fashion designer whose eponymous label features workwear- and streetwear-inspired separates and accessories for both women and men. In his role, he embodies the modernity of the profession; Preston has cultivated a distinct community and following, one that is propelled by of-themoment style and digital savviness, complemented by art, amplified by music and enriched by the synthesis of these cultures. An emphasis on sustainability and shining a light on the importance of environmental awareness in the fashion industry has remained central to the Heron Preston label since its founding. 

About BAPE®: 

Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand’s establishment in 1993, BAPE® has remained as a symbol of street fashion for more than 27 years. Thus far, it has produced iconic design items, original patterns, and characters such as “APE HEAD”, “BAPE® CAMO”, “BAPE STATM”, “SHARK HOODIE” and “BABY MILO®” etc. It has now expanded its Men’s, Ladies and Kid.

Fabletics Swim

Fabletics Makes a Splash

By: Yash Thadani

Fabletics, the brand that has taken the athletic wear space by storm is now entering the swim apparel market. To showcase their new collection, the team put on a spectacular event in a beautiful house in Los Angeles, CA. 

Approaching the residence, the women’s swim collection was on display in the center of the house. Immediately able to tell the quality of the fabric was exceptional, and the silhouettes of all the women’s pieces depicted originality. A few of the styles included were different variations of bandeau bikini tops and flattering one pieces. The crowd favorite from the women’s collection was the Noa String Tie One Piece in wild wisteria. The piece is appropriate to wear around your grandparents, but desirable enough to wear at a pool party with friends.

The assortment of mens swim garments were to die for. The wardrobe consisted of chic colored swim trunks made with chlorine resistant material. The mens collections also  included a matching terry-cloth shirt and shorts for throwing on when you hop out the pool. The athleisure brand’s design team had really outdone themselves with this compilation of swimwear.  

“Our members love Fabletics because they can count on us to always offer something new and bold. We are thrilled to officially introduce swim and deliver the best combination of style and performance at an unmatched price to complement the rest of our customer’s lifestyle and wardrobe,” said Jennifer Chevchek, VP of Design.

Wandering towards the back of the home, an enormous backyard with the guests participating in yoga and enjoying brunch with an amazing view of Los Angeles. Attendees were welcomed to blueberry muffins, croissants, fruit cups and more. There was also a bar that was serving coffee, pressed juice and hard kombucha.

The entire event was planned extremely well, and the whole collection exhibited versatility. The emphasis on the brand trying to be inclusive of all body shapes and sizes is admirable. Size from both collections range from XXS-4XL. Shop their latest collection on April 1st, 2021 at www.fabletics.com

About Fabletics

Founded in 2013 and headquartered in El Segundo, CA. Fabletics is the largest digitally native activewear brand in the world. By fusing style-centric designs with high-performance technology, Fabletics is creating the world’s most fashionable, high-performance active lifestyle products at an accessible price. Driven by its innovative VIP membership program serving over 2 million loyal members and powered by analysis from its Fashion OS tech platform enabling deep customer understanding, Fabletics has evolved activewear beyond the gym into every walk of life, guided by its foundational belief that everyone and everybody deserves to look and feel their best.

See and shop the collections in the US, Canada, Europe and in person at the brand’s state-of-the-art retail stores in over 75 locations.

Vanessa Hudgens Sun-Daze Collection w/ Fabletics press image via Carli Bendetti Fabletics for use by 360 MAGAZINE

Fabletics × Vanessa Hudgens

Friday, April 1, marked the exciting announcement of The Sun-Daze Collection from Fabletics, by Vanessa Hudgens. Returning to work with the brand following her collaboration as the successful face of the December Velour campaign at Fabletics, we see Hudgens involved in the design process on this new collection, seeking inspiration from “California cool girl vibes.”

Motivated by 2000s trends that are modernly making a comeback, Jennifer Chevchek, VP of Design at Fabletics, raved about the new collection, stating, “With warmer months around the corner and so much to look forward to, the Fabletics customer can’t wait to have fun, look chic and be comfortable, which is exactly what The Sun-Daze Collection is all about, […]

“We are especially excited to bolster our fabric offering by introducing the brand-new Island Terry material in Vanessa’s collection. It is lightweight and breathable, making it versatile enough to wear to the beach or hanging out with friends.”

Sporting iconic activewear designs by Fabletics, The Sun-Daze Collection by Vanessa Hudgens encapsulates everything in-trend that will be a great addition to your summer wardrobe. From the new bright, eye-catching prints to the classic styles known as a staple of Fabletics, the collection consists of 16 styles, with VIP prices stemming from $9.95 to $59.95.

Hudgens exclaimed her excitement surrounding the collection, stating, “I’m obsessed with this collection, and it couldn’t be more perfect for festival season. My personal faves are the leggings for the fit and print (designed by yours truly) and the terry baby doll dress which is so cute and flattering. I wanted to do a full lifestyle collection so there’s something cute in there for all the Spring moments ahead.”

Highlights from the collection include:

  • The Prowl String Bikini Top is a convertible style that can be worn six different ways and comes with the matching Prowl String Bikini Bottom, which are both made from partially recycled materials and chlorine resistant.
  • Fabletics’s tried and true Powerhold and Seamless matching sets ground the collection and are introduced in all new, eye-catching prints, Desert Wavy Leo and Pink Rave Geo.
  • The Baby Crop Tee has a raw edge and vintage-inspired graphics chosen by Vanessa, and will feel like your favorite lived-in tee.
  • The Terry Wide Leg Sweatpant is styled with the Towel Terry Built in Bra Tank, both cut from the new Island Terry Fabric. The bra features a hidden pocket and the pants have a cool, beach vibe patch chosen by Vanessa herself.
  • Go from brunch to the beach in the versatile Terry Halter Baby Doll Dress cut from our new, breathable Towel Terry fabric.
  • Two accessories complete the collection: the Reversible Terry Bucket Hat, purple on one side and brown on the other for maximum versatility, and a playful Phone Charm Accessory for your cell phone to keep you on-trend and from never losing your device.

About Fabletics

Founded in 2013 and headquartered in El Segundo, CA, Fabletics is the largest digitally native activewear brand in the world. By fusing style-centric designs with high-performance technology, Fabletics is creating the world’s most fashionable, high-performance active lifestyle products at an accessible price. Driven by its innovative VIP membership program serving over 2 million loyal members and powered by analysis from its Fashion OS tech platform enabling deep customer understanding, Fabletics has evolved activewear beyond the gym into every walk of life, guided by its foundational belief that everyone and everybody deserves to look and feel their best.

Vanessa Hudgens Sun-Daze Collection w/ Fabletics press image via Carli Bendetti Fabletics for use by 360 MAGAZINE
The Blond featured inside 360 MAGAZINE

LAROPA × THE BLOND

Rihanna, Jay Z, Jake Paul, Erika Jayne, Playboi Carti, Gunna and other celebrities share one thing: they all wear LaRopa. The irreverent cult brand has created a sensation for its thousand-dollar denim suits, $300 hats, and bedazzled, sewn-in-America shirts that say, “P*SSY BUILDS STRONG BONES.” Aristotle Sanchez and Jimbo Williams founded the brand while they were homeless on the street. Without a cent of investment money, they made LaRopa one of the most popular new brands in the U.S. Currently, they operate stores in downtown LA, Melrose, and New York.

Yesterday, they hosted an exclusive party at The Blond on 11 Howard Street in NYC.  One of New York’s prestigious venues located in Lower Manhattan. Nestled inside the 11 Howard Hotel, it is reminiscent of Los Angeles Sky Bar. The entrance is subtle but lavish with a healthy set of stairs that leads into a dimly lit bar. We were here in celebration of LaRopa’s expansion. Music is a blend of the past, the present and perhaps the future. The staff was courteous and professional, especially the bartender, promoters and bouncers. Remember, the crowd is young and elegant. Do not waste your time if you do not belong to the culture of clandestine clubs and on a list. Bottle service is probably your best course of action. All in all, this is definitely a mood. And, after a crowded night at this spot, you’ll feel like the pandemic never happened.

Official site HERE.

Dolce&Gabbana FW 22/23

The new Dolce&Gabbana Fall/Winter ‘22-23 Women’s fashion show presents a new futuristic vision of its DNA.

The codes of the brand are reinterpreted and projected into the metaverse and, as in a video game, propose super feminine heroines.

The evolution is expressed through the choice and use of modern and technical materials, a reference to the digital realm: iridescent and mirrored surfaces, laminates, jersey and nylon.

Proportions, volumes and silhouettes are the focus of the new Collection.

Domenico Dolce and Stefano Gabbana design a sculpted and geometric silhouette where everything is amplified: inverted triangle lines, classic and iconic jackets become oversized and reinvented with technical fabrics; padded shoulders, for a vaguely masculine but absolutely sexy style.

Between reality and imagination, corsetry is proposed on cropped T-shirts with trompe l’oeil effects.

The looks are completed by overcoats in logo-printed nylon or made of eco-fur in vivid colors, reminiscent of the virtual atmosphere typical of video games. All furs are eco-fur.

Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.

Dolce&Gabbana has discontinued the production of fur over time, but continues to work with furriers to prevent their expertise from being lost, always obtaining a result of the highest quality. This is the first step towards a path of sustainability.

The combination of colors such as black and red, metallic tones and strong tints, are chosen to reaffirm and strengthen the appearance and character of uniqueness.

Gianpiero D’Alessandro, a young cartoon-designer, has collaborated with the Brand in the creation of some of the graphics proposed on T-shirts and sweatshirts.

“For me, Dolce&Gabbana represents everything that’s beautiful about Italy. I still remember the first time I met Stefano and Domenico and I gave them some drawings I had made for them. During that meeting, they began to tell me about their story and how it all began. 

I remember the passion in their eyes. It’s a pleasure for me to collaborate with the brand that has written and continues to write the story of the fashion world. 

‘Proudly made in Italy.’ I chose to create these graphic elements for the collection because in my imagination, Dolce&Gabbana is a happy ‘place’ and I wanted these designs to incorporate certain emotional virtues for people to experience, such as a carefree childhood. The ‘Sweety Bunny’ character is accompanied by ‘Baby Carrot’ and together they represent the concept of family. Of love. Values that Dolce&Gabbana has always infused into in every single one of its projects.”

– GIANPIERO D’ALESSANDRO

The designer is globally recognized as the creative mind behind established collaborations with brands and celebrities such as Justin Bieber, Snoop Dogg, Nike, Netflix, and Levi’s.

Domenico Dolce and Stefano Gabbana once again evolve their fashion, always contemporary, yet revisiting the styles of the 80s in a new mix & match. They plunge the new heroine into a video game where the brand’s DNA is re-interpreted for a modern and extremely dynamic image.

Actress Sharon Stone and Lady Kitty Spencer sat front row. The 90 looks which walked down the runway embodied the following characteristics: technical materials; eco-fur; new proportions and geometric lines; volume; futuristic; corsetry and an 80s aesthetic.

Sharon Stone front row at Dolce&Gabbana Fall/Winter ‘22-23 featured in 360 MAGAZINE.

Watch D&G show HERE.

Livestreamed exclusively today on www.dolcegabbana.com and https://www.vogue.com.

Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.
Dolce&Gabbana Fall/Winter ‘22-23 inside 360 MAGAZINE.

LITTLEJOHN STYLE

This Man’s Brand is a collection inspired by the timelessness and ubiquity of denim, infused with a bold aesthetic. Sheers, netting, and vinyl are juxtaposed with poignant strapping details, color blocking, unexpected pockets, collars & cuffs. Provocative exposed zippers and subtle rhinestones complete the look. Each piece was handcrafted by the designer to unleash the hero or rockstar in you! Marc Littlejohn is a native Angeleno, who has been inspired by his international travels as well as the western films that are rooted in Hollywood.

ABOUT THE DESIGNER

Fashion Director and Star Designer Marc Littlejohn has over 20 years of experience in the fashion and entertainment industry. He clothed the following celebrities: Beyoncé, Vivica A. Fox, Eminem, Queen Latifah, Shemar Moore, Courteney Cox, Vanessa Williams, Snoop Dogg and Tyra Banks.

He attended the Fashion Institute of Design and Merchandising, where he obtained his degree in manufacturing management and fashion design. This is where he learned to be well-balanced in all aspects of fashion.

After working on Michael Jackson’s final tour, and later on Cher’s farewell tour, he extended his creative stream to include costume design and photography. At the helm of 360 MAGAZINE, he has stylized and photographed numerous artists including Steve Aoki, Jasmine V, and TYGA.

He has worked in costuming and styling for international ad campaigns for A&E Network, Lifetime, the CW, and lent his wardrobe talents to the fourth season of Netflix’s Narcos.

Marc continues to build on his multifaceted career in the fashion industry, allowing his skills and experience in these diverse disciplines to guide his creative vision.

Photos: Aaron Tyler

Karrueche Tran for Beyoncé's Ivy Park featured in 360 MAGAZINE.

ADIDAS X IVY PARK – IVY HEART

THE CAPSULE COLLECTION, INSPIRED BY LOVE JUST IN TIME FOR VALENTINE’S DAY, GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE.

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories.  The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

The Campaign

This cinematic campaign focuses on the guiding thematic color behind the collection. In the Western world, red is commonly associated with love, romance and sensuality. While in the East, red is attributed to good fortune and joy. Wherever you are, it’s clear that this color represents positivity. The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many. This theme is illustrated through enhanced lighting, bold yet minimal production design, elevated styling and most importantly the international cast. Cultural cues from specific iconography and symbols are explored in visual motifs with sensitivity and intention. IVY PARK pays homage to various cultures inspired by this color, incorporating red through a futuristic yet authentic lens.

The campaign is led by a diverse cast of models, including actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter, actor Troye Sivan, model and actress Shu Pei and actress/comedian Naomi Watanabe.

The Collection

No matter how you define it, love – most importantly love of one’s self – is at the core of IVY PARK’s newest drop. Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals. In colors that include Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White), the line is punctuated by tactile materials like velour, ribbed knit, and faux latex.  IVY PARK’s latest collaboration with adidas is further complemented by performance fabrics and graphic prints, allowing ample designs to mix-and-match from work out to night out.

The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. Conceived around three pillars of foundation, active, and fashion, IVY PARK’s latest collection is highlighted by the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit and Sequin Duster. Accessories include a 5-Panel Hat, a clutch and a Heart-Lip Belt Bag.

Footwear consists of both on-the-court and off-duty models.  The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole.  Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White).  The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red) and the Ultra boost in Candy Paint (Shock Pink).

Globally available on February 9 online and February 10 in select stores.

Beauty And Style On Pinterest: Ideas For Every Generation

The idea that someone should or should not wear something or do something at a certain age is offensive. Authenticity and individuality are the hallmarks of fashion and beauty today. Pinterest is used by women of all ages to find inspiration, identify what works for them, and transform that inspiration into their real lives (and their wardrobes).

When we looked at the style and beauty searches that women of different generations made on Pinterest, we found out Pinterest account of the brand Sézane that we have more things in common than we think. Whether you’re young, old, or have a particular beauty preference, it’s clear that style and beauty trends are on the rise. We want to tell you in no uncertain terms: authenticity has no age. Don’t miss our “style board for all ages” (and everything else that we are going to tell you) to see it with your own eyes.

Style Begins With:

What do all ages have in common in terms of style? Fashion on the streets! The street wear trend will always be in style no matter what age you are (+245%), if you’ve passed the forty-year mark (+308%), or if you’re over fifty (+265%). Even though it isn’t the most searched for among women over 60, they still do the odd search for “fashionable sneakers,” at up to 316%.

Inspiration From Around The World:

Pinterest attracts people who are looking for trends and styles from around the world that fit with their lifestyles. “Modern style with a hijab” searches rise by 1745% among users in their twenties and thirties, “casual style with a hijab” searches increase by 244% among users in their forties, “Korean fashion trends” searches rise by 1075 percent and 934 percent, respectively, for the twenty and sixty year old generations and “Parisian chic” searches rise by 1745% among users in their forties. No matter how old you are or where you live, Pinterest is the best place to find inspiration, because billions of ideas come from all over the world.

If you see a product within a Pin, zoom in on it (or use the visual search crop icon) to see where it can be purchased or what similar products are available. Keep scrolling to see more inspired looks to complete your look.

Adorable And Sassy:

The number of searches for “artistic makeup” is up 106% and 142% in the respective age groups for women in their twenties and thirties. Pinterest is mainly used by women to get to know one another and express their personalities. A good way to do this is to use their face as a canvas. Meanwhile, women over sixty are seeking a natural makeup (+77%). On the other hand, women in their twenties are more likely to opt for a 1960s style, with (+59%) bold makeup. The older the woman, the more bold the makeup.

Makeup:

Women in their late thirties and forties search for “makeup videos” (up 131% and 150% respectively) and older women, who look up “eye makeup tutorials” (74% and 140% respectively). The results of these studies confirm that women of all ages look to Pinterest for makeup advice and to improve their looks… It’ll also boost their self-esteem!

Pro Tip From Pinterest:

We announced a new feature this week that will let you try on products using Pinterest Lens (augmented reality technology) using the Pinterest camera (Lens). By using this feature, you will be able to discover and try products before making a purchasing decision. You can purchase each lipstick by clicking on the pin and going straight to the retailer’s website. There is a version of Try it available in the United States and an international release is set for later this year.

Women aged ten to twenty prefer “braided ponytails” (+593%), women aged forty to fifty prefer “handkerchief hairstyles” (+204%), and men aged fifty to sixty prefer “shaved haircuts” (+237%).