Oh Polly, the brand that has been sweeping the internet and part of every major influencer’s wardrobe, is now redefining the women’s athleisure space with their sister company Bo+Tee. The UK based brand debuted their latest collection at The Bonaventure Brewing Company on December 15th, 2021.
The infamous brewery located on the fourth floor of The Westin in DTLA was the perfect venue to host their first event. Immediately walking in, guests are greeted with a DJ playing hits from Drake to Megan the Stallion, and with a bar serving drinks from red wine to hot chocolate spiked with Baileys. Finger foods were served throughout the evening including chicken skewers, cheese burgers, and a stand with churros and cotton candy for those sweet lovers.
Christmas came early this year! Attendees picked a set of their choosing from the latest collection. The articles of clothing were displayed in the back of the venue for guests to admire, while walking away with free Bo+Tee. We continued to canvas the floor deck of the venue, eventually stumbling upon a screen printing booth giving out special tote bags.
To end the night, fragrance brand Sarah Horowitz Parfums set up a station to concoct your own custom perfume. The process started with questions asking about one’s favorite citrus and favorite foods. In only fifteen minutes, the team constructed the scent of your dreams based on your answers.
The Bo + Tee’s capsule collection consists of five different pieces. This includes different variations of contemporary colored crop tops and seamless leggings. The pieces from the latest drop range from $30-$40. The collection can be available for purchase on us.ohpolly.com.
More on Bo+Tee:
Bo+Tee is the sister company of Oh Polly, selling activewear and fitness accessories globally. Bo+Tee was first launched in 2020 and since then has grown online at an impressive rate, with the official Instagram account boasting over 1 million followers. Their mission statement is to make people look and feel their best through form fitting activewear which combines innovation, style and function. Bo+Tee is one of the few UK activewear brands which designs and produces its own garments. As a result, they combine both exceptional quality (which they carefully control) with unique trends and performance driven styles.
Ikue Newson was born in Indiana of African, Indian and European ancestry. Growing up as the youngest of six children, she always reached maturity and speed in her life decisions. Ikue obtained a BA in Philosophy from Indiana University, and quickly after moving to Los Angeles to pursue a career in modeling. Modeling has been an outlet for Ikue’s unique fashion sense. Ranging from athleisure to avant-garde, Ikue revels in a multitude of editorial and lifestyle campaigns. In addition to modeling, she loves creative writing, horseriding and spending time with her standard poodle, Ghost. After gaining status as a notable model, she aspires to attend law school.
This season adidas x IVY PARK and Peloton have come together to present their first capsule collaborative collection of apparel and footwear. This follows the announcement of Beyoncé’s unprecedented partnership with Peloton in 2020 which featured a Peloton Artist Series and pro-social initiatives.
The first-of-its-kind collection celebrates the joining of music, sport and fashion. Purposefully crafted to empower everyone on their fitness journey, adidas x IVY PARK x Peloton is a statement of inclusivity and energetic movement.
Accompanying the inaugural launch of the adidas x IVY PARK x Peloton collection is an evocative campaign that highlights the dynamism of the human body featuring a number of Peloton’s best-in-class Instructors, who bring the inclusive collection to life. Gracing the campaign are Peloton Cycling and Dance Cardio Instructors Ally Love and Cody Rigsby, Tread Instructors Becs Gentry and Kirsten Ferguson, Tread and Strength Instructor Adrian Williams, Yoga and Meditation Instructor Dr. Chelsea Jackson Roberts, and Strength Instructor Rad Lopez. The cast is rounded out with Yoga Instructor Jessamyn Stanley, holistic esthetician Shani Hillian, and meditator Sheena Sood.
True to adidas x IVY PARK’s undeniable DNA, this exclusive capsule collection adopts a neon pop of color that is grounded in black and olive palettes. Merging style with function and shining a light on the best of the adidas x IVY PARK collaboration, the apparel and footwear offering features new and signature style updates inspired by the Peloton brand. This collection has been perfectly created for layering looks; from bike shorts and tights with matching bra, to looser shorts and tees that layer over to complete the look. Each piece has been designed for activewear yet maintains a heightened level of comfort, with both the cropped hoodie and the long windbreaker purposefully crafted to be worn before and after a workout. With inclusivity at its heart, sizes run from XXS – 3XL as well as unisex items, empowering everybody to step into the collection and into their power.
The adidas x IVY PARK x Peloton collection launches globally on November 10th and is available on-line at adidas.com, apparel.onepeloton.com and select adidas stores worldwide.
The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.
One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.
Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.
The Power of Celebrity
It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.
Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.
This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.
The Affordability & Timelessness
Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.
Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.
Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.
It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.
People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.
There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.
By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.
Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.
BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers
Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.
The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.
Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactionsfor the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.
The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.
“Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.”
LARA WORTHINGTON FRONTS SEA FOLLY’S NEW DIRECTIONAL COLLECTION IN LIVE AT THE BEACH CAMPAIGN.
Seafolly is proud to announce the launch of the latest Live The Beach Campaign featuring
iconic Australian beauty Lara Worthington. Shot by Darren McDonald at Callala Beach, with the essence of stunning Australian beaches at its heart, the campaign celebrates our unique culture and heritage anchored in optimism and natural beauty. Lara Worthington lives the beach, no matter where in the world she finds herself. Her spirit is authentic and unwavering, a true ambassador of the Australian beach lifestyle and the unique culture that surrounds it. She embodies the latest collection and the Seafolly brand; spirited and quintessentially Australian.
This season Seafolly fuses themes from distant global destinations with the Australian beach lifestyle that is synonymous with Seafolly, while introducing more innovations in their sustainability journey. The collection was designed here in Sydney, inspired by retro prints, flora & fauna and sporty minimalism displayed in bold new shapes and cutting-edge materials. Encouraging Australians to adventure in their own backyards and to enjoy our beautiful
home whilst wearing pieces that inspire international confidence. At the core of the range Seafolly have combined new developments in sustainability and wearability with cutting-edge fabrics from Europe, textiles made from recycled fibres and quick dry cups to keep you comfortable and confident on and off the sand.
Seafolly’s sustainable approach starts with innovation. From the production of their first pieces in 1975 to the introduction of dynamic styles, pioneering fabrics, and technologies, they are always striving to push boundaries and create the highest quality products for their customers around the world. This season more so than ever, Seafolly have invested in new innovative fabrics and processes to further them along their journey to sustainability. Cleo packs a punch, combining a 70’s inspired chevron jacquard created in collaboration with a French mill whose
fabrics date back to 1904 and using the only integrated knitting machine in the world. The twinkling Twilight collection is this season’s showstopper, fusing simple, sophisticated styling with a hint of 70’s glam. Swim styles have been crafted from a lurex fabrication, developed with a recycled Nylon base are perfect for long summer days in the sun and romantic starlight rendezvous. Laguna will bathe you in the shadows of summer palms, with a bold floral print
that pops from the darkness with strong brushstrokes of olive and white akin to shady beachside palms beneath the blazing summer sun. Digitally printed on a recycled rope style texture base, this collection is tactile, connecting you to nature through style and fabrication.
Nature is reimagined with the Mandalay collection featuring an abstract animal print that blurs lines and pushes boundaries, using a recycled Nylon base this unique collection screams sophistication with an adventurous attitude. Soft Spot is a play on polkadots, with organic geometric retro shapes scaled and spliced to produce a sophisticated,
minimalist print. Boheme’s bold beauty inspires romance and adventure, the embodiment of a free, feminine spirit. Made for the robust Australian beach lifestyle, the Seafolly Sea Dive and Active ranges are sleek and sporty, designed to wear on the beach, in the water, and everything in between.
The Australian beach is more than a place. It is a unique culture and community. It is the way we live. Our home. Seafolly has been inspiring Summer and the Australian beach lifestyle since 1975. Celebrate the new collection with us though #LiveTheBeach #AlwaysSeafolly
The collection is available to shop on the Seafolly website, Seafolly Concept stores and selected wholesale partners from 9 July 2021.
THE SEAFOLLY STORY
We’re Seafolly. Swim and beachwear founded on fit, quality, and style. Born on the beaches of Sydney, Australia in 1975. Seafolly is made for living. We’re not afraid to do it; explore it, seek it and live it. Seafolly’s mission is to make all women feel confident at the beach through high quality and innovative swimwear that delivers on fashionability and never compromises on fit.
Seafolly is sold in over 1,600 doors in 51 countries, through its retail stores, ecommerce site, leading retailers and major online sites. There are 25 Seafolly stores (21 in Australia and 4 in Singapore).
From very humble beginnings, Michael E. Jordan has elevated the UNRL brand with core values, quality of product, and a spirit of giving back to the community.
UNRL announced that its founder and CEO, Michael E. Jordan, has been selected as a finalist for the prestigious Entrepreneur of The Year® Award, Heartland Region, presented by Ernst & Young. Based in St. Paul, Minnesota, UNRL is an athletic apparel brand that specializes in creating functional athletic clothing.
After an intensive nomination and selection process, Jordan was identified as one of 36 finalists within the seven-state Heartland region. This award honors game-changing business leaders who rise above challenges using ingenuity, courage, and ambition. Nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation, and future plans.
Jordan founded UNRL in his mother’s basement seven years ago with an investment of a mere $300 and has since grown the company exponentially year after year. Today, UNRL has 19 employees and is on track to reach 8 figures in annual sales. All of this was done with hard work and entrepreneurial spirit, without any outside investment or business loans.
UNRL products are sold in various retailers throughout the country including Scheels Sporting Goods, PGA Tour Superstore, various NHL, and NFL Pro Shops. One of their most notable apparel partnerships is with the social media powerhouse Barstool Sports. UNRL takes great pride in the quality of their product and their attention to how business is operated.
“It’s an incredible honor to be selected as a finalist for this award,” said Jordan. “I don’t view this as an individual achievement, this is a testament to my team. It’s been a collective effort with 100% buy-in from every member of our team. Without that, we wouldn’t be here today. I believe we are growing this business the right way, and it is meaningful to be recognized for that. I’m very grateful for all the support Ernst & Young has provided throughout this process.”
Jordan said that he has high expectations for the UNRL brand in the future; articulating plans to surpass the $10 million annual revenue marker within 12 months and reach the $100 million milestone by 2029. In doing so, continuing to donate 15% of net proceeds to nonprofits including the University of Minnesota Masonic Children’s Hospital.
“I am very competitive by nature. I’ve been an athlete my whole life,” said Jordan. “I pride myself on continuous improvement and doing things the right way to leave a positive legacy on the industry. The Entrepreneur Of the Year® Award has my respect because it’s a challenge against the best in the business, and we have something to prove. I want to win this.”
Regional winners of the Entrepreneur of the Year Award will be announced in late July. The National Entrepreneur of the Year Award will be handed out on November 13.
ABOUT THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR AWARD:
Entrepreneur Of the Year® is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth, and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur of the Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National Overall winners go on to compete for the EY World Entrepreneur of The Year™ title.
UNRL is a clothing brand that bridges the gap between functional and casual. Their clothing is designed to take you from the office to the gym, or the airport to the golf course. UNRL creates all products with three principles in mind: style, comfort, and versatility. Everything is crafted from scratch with premium hand-selected materials and tailored for a great fit. UNRL is here to instill confidence in the athlete that strives to do more.
The 6th Clothing Co. creates athleisure wear that inspires greatness and brings people together. On the 6th Clothing Co.’s website, the brand defines their mindset as such: “6th man” mentality: patience and sacrifice in the face of adversity, but always a belief in himself and what could be accomplished when it’s your time to shine.” The recent drop of the Summer of 6th Collection highlights this optimistic attitude. Pieces from the collection, such as the One Tribe Unisex Demin Jacket and the Summer ’21 Give More Tee are printed with positive messages to uplift and motivate customers to “Do More, Be More, and Give More Together.” To learn more about the 6th Clothing Co., visit their website. A portion of proceeds from all purchases will be donated to various non-profit organizations.
We spoke with founder/CEO Badi Tolo about the inspiration behind the 6th man mentality, nonprofits that the 6th Clothing Co. collaborates with, and exciting upcoming pop-up shop opportunities.
How do you define the clothing style of streetwear?
Unisex athleisure wear for all ages.
What nonprofits does the 6th Clothing CO. work with?
Currently, I’m spotlighting two great nonprofits, A Little Help (support elderly citizens by connecting neighbors) and Colorado Skateboarding Society (trying to get funding and support to build a top-of-the-line skate facility in Colorado where everyone is welcome). I’ve worked with close to 15 various non-profits though over a span of just over 2 years (one of which included a pandemic, haha) and all my products that aren’t specific to those nonprofits automatically contribute 6% of proceeds to various select nonprofits with every order. Long story short–the spotlight periods are focused on one or two [charities] at a time, but I want to continue to support as many causes and organizations as I can over time, with the resources I have available. I believe [that] helping out those who help those beyond my reach is having an impact [that] I (and my customers) can’t measure, but it’s one the world needs.
On your website’s About section, you mention sacrifice in the face of adversity. Did you come up with the “6th Man” mentality? If not, where does this idea come from?
As far as I know, I came up with it haha. I think generally a 6th man on a bench has a mentality that drives him/her, but I guess I just decided to define it as the core of my brand because I played ball when I was younger and [it] just kind of fit the career and passions I’ve had professionally. When I played, I started but I never viewed myself as someone who was just given anything. So, I always tried to leave it out there and play with that chip on my shoulder, like a 6th man would.
It was something I defined a little later in life as my “6th Man Mentality”. I think I honed-in on that message most coming out of high school when I reflected on regretting not giving basketball another shot after I was cut from my sophomore team and diagnosed with lymphoma cancer shorty after. That was pretty traumatic for me as a 15–16-year-old kid. I just kind of moved on through the rest of my high school life without revisiting the game I loved so much before the cancer thing. Going into college, I knew that I had sort of quit on something that I loved doing because of the cancer, because of the fear, because of pride. I knew I had more to give than that, so I decided going into college I would do everything I loved and could and go hard with it. I got more into music, I played new sports. I played gym ball for hours a day multiple times a week for basically 5 years. I became pretty decent and just had fun playing again while going through college. I was just grateful for the opportunity again, and I would give it everything I could–whether it was gym ball, city league hoops, music, school, family, work. That’s what the 6th man/woman does. They sacrifice for the team, but they know what they [need to do to] bring and relish those opportunities. That approach has driven me throughout life and lead to many more opportunities, personally and professionally, that I’m grateful for.
What is your favorite piece of apparel you have ever produced?
The first tee I ever did. [The] logo was huge right across the front of the chest and it says, “One Tribe” (which is my slogan/tagline) in a script font. I got a small run of tees printed and was just excited. [It] felt like that vision to have a brand where I could spread that [6th Man] mentality was finally here and real. I gave one to my mom, [and] kept one for myself. Funny story–I actually had a friend who [went] to a Meet and Greet with Mike Shinoda, at a concert of his we went to back in 2018. My buddy did me a solid and gave him one of my shirts, which I was super hype on because I was a big fan back in the day. [The] Linkin Park/Jay-Z collab was on repeat back then! Anyways, [I] always hoped I’d see a photo of him randomly wearing it someday haha, but it was just cool that he accepted it and signed a card my buddy gave to me. I don’t even think I have it up on my store anymore, but I might have to bring it back!
How would you describe the look of the “Summer of 6th ’21 Collection”?
[The] Summer of 6th look is just rolling with the current trend of tie dye prints. I wanted a little pop of color, which I’m trying to do a little more of with my brand. So, [I] got pink, sky blue, and black mixed with white tie die all over [the] print products. [Staying] true to the brand, I have to keep that message going, so a couple [pieces] say “DO MORE, BE MORE, GIVE MORE.” I’ll be adding a couple pieces to match (bathing suit, women’s dress and some youth options) probably in late June. There’s a little something for everyone, so get it while it’s hot! Everybody’s rockin’ the tie dye right now. Might as well give back and make a difference automatically while you’re shopping for it.
Do you have a favorite piece from the “Summer of 6th ’21 Collection?
The Diamond Mentality Tee. [It] has my logo masked out in tie die with a diamond shape around it, and the word “mentality” across the front. Simple and to the point. That’s what it’s all about for me. That’s how I built this brand, how I’m building my life and career. It’s always about your mentality through the ups and downs. Sometimes you need a reminder, so why not say it with your chest? It’s there for you and for anyone who can draw a little fire and inspiration from it.
Can you tell us about any exciting, upcoming artists who are to be featured within The Drop Collection?
I do have a collab in the works that will speak to the Stop Asian Hate movement, so I will hopefully be dropping a tee for that in July. I have a sponsor [who is working] on that tee who is based in the Bay area. Th[ey] do a lot for youth in the Asian community there. A percentage of sales proceeds will go directly back to them to support their efforts in the community and spread the word.
Aside from that, I’ll continue to feature a friend, Curt Fulsty of C Fulsty Books as one of my current featured artists. He illustrates children’s books about difficult issues that sometimes adults tend to gloss over or avoid. I think that’s important in today’s world, so I was happy to collab with him.
I’d love to work with a music artist for sure as I’ve always just been a big music fan. My first Drop Collection collab was with an artist/radio personality out of LA, named Jackie Hollywood. We did some lyric merch from a music video when it dropped, so I want to do more of that. The 6th is a new brand on the scene, so really I’m just hustling to try and get the name out, make a few sales, and support these nonprofits. So, I’m open to opportunities or people of interest that like the vibe and want to make something happen.
What is to come from the 6th Clothing Co. in the rest of 2021?
Some new merch for sure. With my current nonprofit spotlight, I’ll be doing a little popup at an event later this month where there will be a bunch of skate brands and other partners there to support their mission of building a skate facility here in Colorado. So, that’s exciting to be a part of that. I’ve got a couple more nonprofit spotlights lined up, so [I] will be working behind the scenes on that. Aside from that, sky is the limit. I always say, “Wherever I’m at in life with my brand, with my mission–I’m just getting started.” It’s all about mentality so who knows what the future holds, but I’m excited about it.
If you are starting to discover the joy of running, you can enhance your experience by wearing cool running gear. Not only will you look the part and feel more confident while you run, but also you will ensure you have the right gear to maximize your performance.
If you wear a normal cotton top for running, it will rapidly absorb sweat or rain, so it is a much better idea to go with a short-sleeved or long-sleeved top that has been specifically designed for running. Mid-range to top-range running tops wick away sweat to keep you cool. They also allow for greater air circulation. A good running top needs to be reasonably fitted, but not too tight. Make sure that your top regulates temperature according to your body’s needs.
Interval Timers and Apps
Interval training can help runners see faster results, so there is no wonder why it has become particularly popular. As the name suggests, interval training involves high intensityworkouts interspersed with periods of relief.
It can be challenging to keep track of when it is time between intervals of relief and running. However, that problem can easily be solved by using interval timers and apps. Interval timers are small devices that you wear. They are lightweight, so you do not have to worry about motion interference. Alternatively, you may prefer to use a timer app that can be accessed via mobile device. Such devices can be useful to keep track of time while you run.
Running shorts are available in a wide variety of colors, styles, and brands, so choose a cool pair of shorts to make you feel confident while you run. Look at the practicalities of the shorts as well as their fashion statement. Running shorts should be comfortable and lightweight. They should also have the ability to wick away sweat. The shorts should not cut off circulation around your waist nor be too loose.
Running gloves not only make you look trendy, but also serve a practical purpose too. When you run, blood is diverted from your fingers and hands to the working muscles in your legs. This means that your hands can become very cold when you run. Running gloves keep your hands and fingers at an optimum temperature during cold periods. The gloves should be lightweight and comfortable. The best gloves are waterproof and have wind-stopping capabilities.
When the weather is very wet or cold, you need to think about more than just your hands. It is advisable to buy a long-sleeved waterproof jacket that has wind-stopping and rain-resistance capabilities. There are plenty of funky-looking running jackets available, but you need to consider more than just fashion. Choose a running jacket that not only keeps you warm and dry, but also has a high-visibility pattern to keep you safe when running in the dark.
ATTORNEY AND FORMER LAW SCHOOL ASSISTANT DEAN LAUNCHESINNOVATIVE ATHLETIC, ATHLEISURE, AND HEALTHCARE PROFESSIONAL APPAREL LINE OBSERVAMÉ
After a year of research and development, ObservaMé launched a line of sports, athleisure and healthcare professional apparel that sets the company apart from other brands in the industry. Karen D. Fultz-Robinson, a former attorney now fashion designer, has chosen the United States, specifically Tampa, to be the headquarters for all activities involving the design, manufacturing and distribution of the ObservaMé clothing lines for men and women.
The ObservaMé brand was developed to meet the demands of those living active lifestyles while addressing the need for easy access to personal fitness trackers and watches while training. All active wear shirts include a provisionally patented, one-of-a-kind, design that allows for easy viewing and access to fitness devices directly through the sleeve. Recently, Fultz-Robinson also learned that there was a need for the patent design to allow access to watches in the medical field, which led to the development of the ObservaMé compression sleeves.
As a marathon runner, Fultz-Robinson knows that training happens under many weather conditions and access to fitness tracking devices should not be a distraction. The ObservaMé design concept was born during a 15-mile run. Fultz-Robinson developed sketches and assembled a team to help her put together the mock-ups and final patterns.
“As an athlete, regardless of weather, I wanted to track my progress – pace, heart rate, and distance, and sometimes you just want to know what time it is,” said Fultz-Robinson. “Why should something seemingly so simple be difficult to access? Athletes or anyone living an active lifestyle shouldn’t have to struggle to view their devices.”
Today, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories. ObservaMé’s brand name was also chosen by Fultz-Robinson to explain the company’s purpose for its customers. ObservaMé means “watch me” in Spanish.
“We help the consumer watch their performance and provide a stylish look that draws others to watch them as they compete or overcome performance barriers,” said Fultz-Robinson. “It references the clocks (watches) on our wrists but also encourages accountability, which helps us strive to maintain our fitness goals.”
While all long-sleeved ObservaMé apparel has been designed to stop the need for tugging or placing straps over the sleeve, each article of ObservaMé active wear is hand-made with high-quality dry wick material and some provide UV protection for active lifestyles (i.e., running, cycling, hiking, boating, golfing, hunting, and etc.). The streamlined designs contour to all body types for easy flexibility during any activity and all-day comfort, and the fabric is soft to the touch which prevents chaffing. The compression sleeves, which also provides easy access to watches and fitness trackers, can be used by athletes for sun protection or quickly convertible warmth, but have also been tested for use by those in the medical profession to prevent skin contact with inadvertent splashes from contaminants while allowing for monitoring vitals and staying warm.
The ObservaMé apparel line for men includes half-zip and crewneck shirts, hoodies, vests, full-zip jackets with hoods and performance pants. Women’s athletic/athleisure wear includes half-zip and V-neck shirts, full-zip jackets with hoods (with a high/low option), vests, hoodies, and long and capris style performance pants. All apparel is available for purchase at www.observame.net, and during various athletic events nationally. ObservaMé has previously appeared at the Boston and Detroit Marathons.
All products are manufactured at ObservaMé’s headquarters in Tampa, located at 14260 Carlson Circle, under Fultz-Robinson’s supervision to ensure the quality of each product meets the high standard set by the company.
Before founding ObservaMé, Fultz-Robinson practiced state and federal commercial and business litigation with the Tampa office of Sheehe & Associates, P.A., and was an assistant dean and professor at Cooley Law School’s Tampa Bay campus. Before moving to Florida, she was a partner and practiced commercial, business, subrogation and recovery litigation, as well as family law at the law firm of Cozen O’Connor in Atlanta, Georgia, and was an assistant vice president at Bank of America in the Estate Settlement Division. Born and raised in Detroit, Michigan, Fultz-Robinson earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School’s Lansing, Michigan campus.
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