The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.
One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.
Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.
The Power of Celebrity
It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.
Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.
This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.
The Affordability & Timelessness
Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.
Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.
Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.
It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.
People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.
There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.
By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.
Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.
BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers
Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.
The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.
Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactionsfor the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.
The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.
“Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.”
LARA WORTHINGTON FRONTS SEA FOLLY’S NEW DIRECTIONAL COLLECTION IN LIVE AT THE BEACH CAMPAIGN.
Seafolly is proud to announce the launch of the latest Live The Beach Campaign featuring
iconic Australian beauty Lara Worthington. Shot by Darren McDonald at Callala Beach, with the essence of stunning Australian beaches at its heart, the campaign celebrates our unique culture and heritage anchored in optimism and natural beauty. Lara Worthington lives the beach, no matter where in the world she finds herself. Her spirit is authentic and unwavering, a true ambassador of the Australian beach lifestyle and the unique culture that surrounds it. She embodies the latest collection and the Seafolly brand; spirited and quintessentially Australian.
This season Seafolly fuses themes from distant global destinations with the Australian beach lifestyle that is synonymous with Seafolly, while introducing more innovations in their sustainability journey. The collection was designed here in Sydney, inspired by retro prints, flora & fauna and sporty minimalism displayed in bold new shapes and cutting-edge materials. Encouraging Australians to adventure in their own backyards and to enjoy our beautiful
home whilst wearing pieces that inspire international confidence. At the core of the range Seafolly have combined new developments in sustainability and wearability with cutting-edge fabrics from Europe, textiles made from recycled fibres and quick dry cups to keep you comfortable and confident on and off the sand.
Seafolly’s sustainable approach starts with innovation. From the production of their first pieces in 1975 to the introduction of dynamic styles, pioneering fabrics, and technologies, they are always striving to push boundaries and create the highest quality products for their customers around the world. This season more so than ever, Seafolly have invested in new innovative fabrics and processes to further them along their journey to sustainability. Cleo packs a punch, combining a 70’s inspired chevron jacquard created in collaboration with a French mill whose
fabrics date back to 1904 and using the only integrated knitting machine in the world. The twinkling Twilight collection is this season’s showstopper, fusing simple, sophisticated styling with a hint of 70’s glam. Swim styles have been crafted from a lurex fabrication, developed with a recycled Nylon base are perfect for long summer days in the sun and romantic starlight rendezvous. Laguna will bathe you in the shadows of summer palms, with a bold floral print
that pops from the darkness with strong brushstrokes of olive and white akin to shady beachside palms beneath the blazing summer sun. Digitally printed on a recycled rope style texture base, this collection is tactile, connecting you to nature through style and fabrication.
Nature is reimagined with the Mandalay collection featuring an abstract animal print that blurs lines and pushes boundaries, using a recycled Nylon base this unique collection screams sophistication with an adventurous attitude. Soft Spot is a play on polkadots, with organic geometric retro shapes scaled and spliced to produce a sophisticated,
minimalist print. Boheme’s bold beauty inspires romance and adventure, the embodiment of a free, feminine spirit. Made for the robust Australian beach lifestyle, the Seafolly Sea Dive and Active ranges are sleek and sporty, designed to wear on the beach, in the water, and everything in between.
The Australian beach is more than a place. It is a unique culture and community. It is the way we live. Our home. Seafolly has been inspiring Summer and the Australian beach lifestyle since 1975. Celebrate the new collection with us though #LiveTheBeach #AlwaysSeafolly
The collection is available to shop on the Seafolly website, Seafolly Concept stores and selected wholesale partners from 9 July 2021.
THE SEAFOLLY STORY
We’re Seafolly. Swim and beachwear founded on fit, quality, and style. Born on the beaches of Sydney, Australia in 1975. Seafolly is made for living. We’re not afraid to do it; explore it, seek it and live it. Seafolly’s mission is to make all women feel confident at the beach through high quality and innovative swimwear that delivers on fashionability and never compromises on fit.
Seafolly is sold in over 1,600 doors in 51 countries, through its retail stores, ecommerce site, leading retailers and major online sites. There are 25 Seafolly stores (21 in Australia and 4 in Singapore).
From very humble beginnings, Michael E. Jordan has elevated the UNRL brand with core values, quality of product, and a spirit of giving back to the community.
UNRL announced that its founder and CEO, Michael E. Jordan, has been selected as a finalist for the prestigious Entrepreneur of The Year® Award, Heartland Region, presented by Ernst & Young. Based in St. Paul, Minnesota, UNRL is an athletic apparel brand that specializes in creating functional athletic clothing.
After an intensive nomination and selection process, Jordan was identified as one of 36 finalists within the seven-state Heartland region. This award honors game-changing business leaders who rise above challenges using ingenuity, courage, and ambition. Nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation, and future plans.
Jordan founded UNRL in his mother’s basement seven years ago with an investment of a mere $300 and has since grown the company exponentially year after year. Today, UNRL has 19 employees and is on track to reach 8 figures in annual sales. All of this was done with hard work and entrepreneurial spirit, without any outside investment or business loans.
UNRL products are sold in various retailers throughout the country including Scheels Sporting Goods, PGA Tour Superstore, various NHL, and NFL Pro Shops. One of their most notable apparel partnerships is with the social media powerhouse Barstool Sports. UNRL takes great pride in the quality of their product and their attention to how business is operated.
“It’s an incredible honor to be selected as a finalist for this award,” said Jordan. “I don’t view this as an individual achievement, this is a testament to my team. It’s been a collective effort with 100% buy-in from every member of our team. Without that, we wouldn’t be here today. I believe we are growing this business the right way, and it is meaningful to be recognized for that. I’m very grateful for all the support Ernst & Young has provided throughout this process.”
Jordan said that he has high expectations for the UNRL brand in the future; articulating plans to surpass the $10 million annual revenue marker within 12 months and reach the $100 million milestone by 2029. In doing so, continuing to donate 15% of net proceeds to nonprofits including the University of Minnesota Masonic Children’s Hospital.
“I am very competitive by nature. I’ve been an athlete my whole life,” said Jordan. “I pride myself on continuous improvement and doing things the right way to leave a positive legacy on the industry. The Entrepreneur Of the Year® Award has my respect because it’s a challenge against the best in the business, and we have something to prove. I want to win this.”
Regional winners of the Entrepreneur of the Year Award will be announced in late July. The National Entrepreneur of the Year Award will be handed out on November 13.
ABOUT THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR AWARD:
Entrepreneur Of the Year® is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth, and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur of the Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National Overall winners go on to compete for the EY World Entrepreneur of The Year™ title.
UNRL is a clothing brand that bridges the gap between functional and casual. Their clothing is designed to take you from the office to the gym, or the airport to the golf course. UNRL creates all products with three principles in mind: style, comfort, and versatility. Everything is crafted from scratch with premium hand-selected materials and tailored for a great fit. UNRL is here to instill confidence in the athlete that strives to do more.
The 6th Clothing Co. creates athleisure wear that inspires greatness and brings people together. On the 6th Clothing Co.’s website, the brand defines their mindset as such: “6th man” mentality: patience and sacrifice in the face of adversity, but always a belief in himself and what could be accomplished when it’s your time to shine.” The recent drop of the Summer of 6th Collection highlights this optimistic attitude. Pieces from the collection, such as the One Tribe Unisex Demin Jacket and the Summer ’21 Give More Tee are printed with positive messages to uplift and motivate customers to “Do More, Be More, and Give More Together.” To learn more about the 6th Clothing Co., visit their website. A portion of proceeds from all purchases will be donated to various non-profit organizations.
We spoke with founder/CEO Badi Tolo about the inspiration behind the 6th man mentality, nonprofits that the 6th Clothing Co. collaborates with, and exciting upcoming pop-up shop opportunities.
How do you define the clothing style of streetwear?
Unisex athleisure wear for all ages.
What nonprofits does the 6th Clothing CO. work with?
Currently, I’m spotlighting two great nonprofits, A Little Help (support elderly citizens by connecting neighbors) and Colorado Skateboarding Society (trying to get funding and support to build a top-of-the-line skate facility in Colorado where everyone is welcome). I’ve worked with close to 15 various non-profits though over a span of just over 2 years (one of which included a pandemic, haha) and all my products that aren’t specific to those nonprofits automatically contribute 6% of proceeds to various select nonprofits with every order. Long story short–the spotlight periods are focused on one or two [charities] at a time, but I want to continue to support as many causes and organizations as I can over time, with the resources I have available. I believe [that] helping out those who help those beyond my reach is having an impact [that] I (and my customers) can’t measure, but it’s one the world needs.
On your website’s About section, you mention sacrifice in the face of adversity. Did you come up with the “6th Man” mentality? If not, where does this idea come from?
As far as I know, I came up with it haha. I think generally a 6th man on a bench has a mentality that drives him/her, but I guess I just decided to define it as the core of my brand because I played ball when I was younger and [it] just kind of fit the career and passions I’ve had professionally. When I played, I started but I never viewed myself as someone who was just given anything. So, I always tried to leave it out there and play with that chip on my shoulder, like a 6th man would.
It was something I defined a little later in life as my “6th Man Mentality”. I think I honed-in on that message most coming out of high school when I reflected on regretting not giving basketball another shot after I was cut from my sophomore team and diagnosed with lymphoma cancer shorty after. That was pretty traumatic for me as a 15–16-year-old kid. I just kind of moved on through the rest of my high school life without revisiting the game I loved so much before the cancer thing. Going into college, I knew that I had sort of quit on something that I loved doing because of the cancer, because of the fear, because of pride. I knew I had more to give than that, so I decided going into college I would do everything I loved and could and go hard with it. I got more into music, I played new sports. I played gym ball for hours a day multiple times a week for basically 5 years. I became pretty decent and just had fun playing again while going through college. I was just grateful for the opportunity again, and I would give it everything I could–whether it was gym ball, city league hoops, music, school, family, work. That’s what the 6th man/woman does. They sacrifice for the team, but they know what they [need to do to] bring and relish those opportunities. That approach has driven me throughout life and lead to many more opportunities, personally and professionally, that I’m grateful for.
What is your favorite piece of apparel you have ever produced?
The first tee I ever did. [The] logo was huge right across the front of the chest and it says, “One Tribe” (which is my slogan/tagline) in a script font. I got a small run of tees printed and was just excited. [It] felt like that vision to have a brand where I could spread that [6th Man] mentality was finally here and real. I gave one to my mom, [and] kept one for myself. Funny story–I actually had a friend who [went] to a Meet and Greet with Mike Shinoda, at a concert of his we went to back in 2018. My buddy did me a solid and gave him one of my shirts, which I was super hype on because I was a big fan back in the day. [The] Linkin Park/Jay-Z collab was on repeat back then! Anyways, [I] always hoped I’d see a photo of him randomly wearing it someday haha, but it was just cool that he accepted it and signed a card my buddy gave to me. I don’t even think I have it up on my store anymore, but I might have to bring it back!
How would you describe the look of the “Summer of 6th ’21 Collection”?
[The] Summer of 6th look is just rolling with the current trend of tie dye prints. I wanted a little pop of color, which I’m trying to do a little more of with my brand. So, [I] got pink, sky blue, and black mixed with white tie die all over [the] print products. [Staying] true to the brand, I have to keep that message going, so a couple [pieces] say “DO MORE, BE MORE, GIVE MORE.” I’ll be adding a couple pieces to match (bathing suit, women’s dress and some youth options) probably in late June. There’s a little something for everyone, so get it while it’s hot! Everybody’s rockin’ the tie dye right now. Might as well give back and make a difference automatically while you’re shopping for it.
Do you have a favorite piece from the “Summer of 6th ’21 Collection?
The Diamond Mentality Tee. [It] has my logo masked out in tie die with a diamond shape around it, and the word “mentality” across the front. Simple and to the point. That’s what it’s all about for me. That’s how I built this brand, how I’m building my life and career. It’s always about your mentality through the ups and downs. Sometimes you need a reminder, so why not say it with your chest? It’s there for you and for anyone who can draw a little fire and inspiration from it.
Can you tell us about any exciting, upcoming artists who are to be featured within The Drop Collection?
I do have a collab in the works that will speak to the Stop Asian Hate movement, so I will hopefully be dropping a tee for that in July. I have a sponsor [who is working] on that tee who is based in the Bay area. Th[ey] do a lot for youth in the Asian community there. A percentage of sales proceeds will go directly back to them to support their efforts in the community and spread the word.
Aside from that, I’ll continue to feature a friend, Curt Fulsty of C Fulsty Books as one of my current featured artists. He illustrates children’s books about difficult issues that sometimes adults tend to gloss over or avoid. I think that’s important in today’s world, so I was happy to collab with him.
I’d love to work with a music artist for sure as I’ve always just been a big music fan. My first Drop Collection collab was with an artist/radio personality out of LA, named Jackie Hollywood. We did some lyric merch from a music video when it dropped, so I want to do more of that. The 6th is a new brand on the scene, so really I’m just hustling to try and get the name out, make a few sales, and support these nonprofits. So, I’m open to opportunities or people of interest that like the vibe and want to make something happen.
What is to come from the 6th Clothing Co. in the rest of 2021?
Some new merch for sure. With my current nonprofit spotlight, I’ll be doing a little popup at an event later this month where there will be a bunch of skate brands and other partners there to support their mission of building a skate facility here in Colorado. So, that’s exciting to be a part of that. I’ve got a couple more nonprofit spotlights lined up, so [I] will be working behind the scenes on that. Aside from that, sky is the limit. I always say, “Wherever I’m at in life with my brand, with my mission–I’m just getting started.” It’s all about mentality so who knows what the future holds, but I’m excited about it.
If you are starting to discover the joy of running, you can enhance your experience by wearing cool running gear. Not only will you look the part and feel more confident while you run, but also you will ensure you have the right gear to maximize your performance.
If you wear a normal cotton top for running, it will rapidly absorb sweat or rain, so it is a much better idea to go with a short-sleeved or long-sleeved top that has been specifically designed for running. Mid-range to top-range running tops wick away sweat to keep you cool. They also allow for greater air circulation. A good running top needs to be reasonably fitted, but not too tight. Make sure that your top regulates temperature according to your body’s needs.
Interval Timers and Apps
Interval training can help runners see faster results, so there is no wonder why it has become particularly popular. As the name suggests, interval training involves high intensityworkouts interspersed with periods of relief.
It can be challenging to keep track of when it is time between intervals of relief and running. However, that problem can easily be solved by using interval timers and apps. Interval timers are small devices that you wear. They are lightweight, so you do not have to worry about motion interference. Alternatively, you may prefer to use a timer app that can be accessed via mobile device. Such devices can be useful to keep track of time while you run.
Running shorts are available in a wide variety of colors, styles, and brands, so choose a cool pair of shorts to make you feel confident while you run. Look at the practicalities of the shorts as well as their fashion statement. Running shorts should be comfortable and lightweight. They should also have the ability to wick away sweat. The shorts should not cut off circulation around your waist nor be too loose.
Running gloves not only make you look trendy, but also serve a practical purpose too. When you run, blood is diverted from your fingers and hands to the working muscles in your legs. This means that your hands can become very cold when you run. Running gloves keep your hands and fingers at an optimum temperature during cold periods. The gloves should be lightweight and comfortable. The best gloves are waterproof and have wind-stopping capabilities.
When the weather is very wet or cold, you need to think about more than just your hands. It is advisable to buy a long-sleeved waterproof jacket that has wind-stopping and rain-resistance capabilities. There are plenty of funky-looking running jackets available, but you need to consider more than just fashion. Choose a running jacket that not only keeps you warm and dry, but also has a high-visibility pattern to keep you safe when running in the dark.
ATTORNEY AND FORMER LAW SCHOOL ASSISTANT DEAN LAUNCHESINNOVATIVE ATHLETIC, ATHLEISURE, AND HEALTHCARE PROFESSIONAL APPAREL LINE OBSERVAMÉ
After a year of research and development, ObservaMé launched a line of sports, athleisure and healthcare professional apparel that sets the company apart from other brands in the industry. Karen D. Fultz-Robinson, a former attorney now fashion designer, has chosen the United States, specifically Tampa, to be the headquarters for all activities involving the design, manufacturing and distribution of the ObservaMé clothing lines for men and women.
The ObservaMé brand was developed to meet the demands of those living active lifestyles while addressing the need for easy access to personal fitness trackers and watches while training. All active wear shirts include a provisionally patented, one-of-a-kind, design that allows for easy viewing and access to fitness devices directly through the sleeve. Recently, Fultz-Robinson also learned that there was a need for the patent design to allow access to watches in the medical field, which led to the development of the ObservaMé compression sleeves.
As a marathon runner, Fultz-Robinson knows that training happens under many weather conditions and access to fitness tracking devices should not be a distraction. The ObservaMé design concept was born during a 15-mile run. Fultz-Robinson developed sketches and assembled a team to help her put together the mock-ups and final patterns.
“As an athlete, regardless of weather, I wanted to track my progress – pace, heart rate, and distance, and sometimes you just want to know what time it is,” said Fultz-Robinson. “Why should something seemingly so simple be difficult to access? Athletes or anyone living an active lifestyle shouldn’t have to struggle to view their devices.”
Today, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories. ObservaMé’s brand name was also chosen by Fultz-Robinson to explain the company’s purpose for its customers. ObservaMé means “watch me” in Spanish.
“We help the consumer watch their performance and provide a stylish look that draws others to watch them as they compete or overcome performance barriers,” said Fultz-Robinson. “It references the clocks (watches) on our wrists but also encourages accountability, which helps us strive to maintain our fitness goals.”
While all long-sleeved ObservaMé apparel has been designed to stop the need for tugging or placing straps over the sleeve, each article of ObservaMé active wear is hand-made with high-quality dry wick material and some provide UV protection for active lifestyles (i.e., running, cycling, hiking, boating, golfing, hunting, and etc.). The streamlined designs contour to all body types for easy flexibility during any activity and all-day comfort, and the fabric is soft to the touch which prevents chaffing. The compression sleeves, which also provides easy access to watches and fitness trackers, can be used by athletes for sun protection or quickly convertible warmth, but have also been tested for use by those in the medical profession to prevent skin contact with inadvertent splashes from contaminants while allowing for monitoring vitals and staying warm.
The ObservaMé apparel line for men includes half-zip and crewneck shirts, hoodies, vests, full-zip jackets with hoods and performance pants. Women’s athletic/athleisure wear includes half-zip and V-neck shirts, full-zip jackets with hoods (with a high/low option), vests, hoodies, and long and capris style performance pants. All apparel is available for purchase at www.observame.net, and during various athletic events nationally. ObservaMé has previously appeared at the Boston and Detroit Marathons.
All products are manufactured at ObservaMé’s headquarters in Tampa, located at 14260 Carlson Circle, under Fultz-Robinson’s supervision to ensure the quality of each product meets the high standard set by the company.
Before founding ObservaMé, Fultz-Robinson practiced state and federal commercial and business litigation with the Tampa office of Sheehe & Associates, P.A., and was an assistant dean and professor at Cooley Law School’s Tampa Bay campus. Before moving to Florida, she was a partner and practiced commercial, business, subrogation and recovery litigation, as well as family law at the law firm of Cozen O’Connor in Atlanta, Georgia, and was an assistant vice president at Bank of America in the Estate Settlement Division. Born and raised in Detroit, Michigan, Fultz-Robinson earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School’s Lansing, Michigan campus.
Armon Hayes is an editor for 360 Magazine and the creative director for Ace of Haze Style of Ace (AOHSOA). 360 Magazine and Armon are reaching out to brands regarding sponsorship opportunities with their companies. On Saturday, June 12th btw 4PM-8PM, his intimate immersive pop-up shop will be reminiscent of a traditional Bronx Bodega, and is a collaborative effort to elevate both brand’s priorities in popular culture and design (PC+D). This creative intersection is the environment in which his team, partners, friends reside and thrive.
This boutique and private shopping experience will be held at the #360TRAP Bronx workspace, with Armon and friends. Space is compatible with all ideas from the imagination. The event will feature #AOHSOA Trunk Pieces and lifestyle choices, specifically designed for consumers to live their best PC+D lifestyle.
Target: 25 appointments, including live/digital/customized orders.
The pop-up will possess a carnival theme and will feature creative activities and decors compatible with this fun concept. The event’s open bar will run for four hours and feature signature spirits of mixologists, as well as festive tapas. This event will be a privileged opportunity to reinforce brand awareness and network among target audiences and sponsors.
Our signature drink for the night will be the The Remix by INDOGGO® Gin:
Muddle strawberries in a cocktail shaker, add INDOGGO®, lemon juice, simple syrup, and ice cubes. Shake, then strain into a rocks glass, serve with crushed ice.
Participation in the event will take place by invitation only. The guest list was developed using email databases and social tools, and includes relatives, friends and influencers. Visiting appointments will be staggered in increments of 45 minutes each, as the event will follow all COVID-19 precautions as recommended by CDC guidelines. For more information on the event’s scope, please see the Media Kit.
For sponsors, their brand logo will be featured at the event through marketing tools used for social engagement. Swag bags available with purchase. An exclusive selection of my lifestyle choices will be organized and presented to festivalgoers. Sponsors can take part in these levels of participation:
Bronze: Brand can choose to be part of the “Swag with Goods” lifestyle, a must-have gift bag. $249
Gold: Sponsors will have a page built on 360 Magazine’s website and their brand displayed during the event. $475
Platinum: Sponsors will receive a full-page in a forthcoming edition of 360 Magazine. Their brand will be posted to the event, and samples of their product or branded gift cards will be included in the VIP Swags. $789
This summer event will also be the precursor for World Blood Donor Day (6/14) and Armon Hayes’ birthday (6/16). You may RSVP HERE.
Armon looks forward to working with Bodega sponsors as he moves forward.
Isabelle Grace Jewelry creates stunning, timeless pieces of jewelry. These beautiful baubles have been spotted on celebs such as Katherine Heigl, Christina Milian, Danica McKeller and more. Customers can create their one-of-a-kind jewelry by selecting personalized charms, initials, and semi-precious stones. With a wide variety of hair accessories, bracelets, necklaces, rings, and anklets, customers are sure to find their next favorite statement piece.
Zavor Cookwear offers practical kitchenware that has been recommended by “America’s Test Kitchen,” Good Housekeeping, and more! Zavor’s Noir Cookware Collection is durable and retains heat, which allows for even cooking throughout dishes. With quality cookware like the LUX LCD Black multicooker, DUO Pressure cooker, Induction PRO cooktop, and the Crunch Air Fryer Oven, making dinner is easier than ever. At the Bodega, all of the aforementioned products will be auctioned off to guests in a raffle.
All of these cookware pieces are designed to go from the stovetop or oven to an elegant table presentation, without mess or worry. The simple yet modern design offers absolute cook-and-serve convenience. For more information, you can visit Zavors’ website.
There is no shortage of new and established products out there for consumers to try in 2021. One thing that has become obvious over the past year is consumer preference for quality. Because online shopping has skyrocketed consumers in the U.S. and around the world are seeming to tend to require more information about the products they buy. The reason being that, while browsing is something you do even when shopping in person, the level at which you can browse when ONLINE shopping is far superior.
Say you are at a big box store looking at laptops. Maybe there will be ten options there for you to choose from or, if the place is especially large, maybe you’ll get twenty. But on the internet, there are literally hundreds of options – all of which you can research and choose from at your leisure until you choose the right one. While increased variety is certainly not a bad thing, it can also lead to something called “decision paralysis” where your mind gets overwhelmed at the number of options and defaults to something familiar. This is where curated lists like the one below come in handy: We did the research to pick out some of the best brands so that you don’t have to!
Whether you are a fitness fanatic or not, protein powder is on just about everyone’s shopping list these days. Supplementation should not be thought of as a “substitute” for a good diet but, when taken in combination with a good diet, high-quality (preferably organic) protein products like those from Orgain can make a world of difference in terms of your overall health.
Adding a high-quality protein powder or drink to your diet can lead to better muscle growth, improved appearance of your skin, more energy, less hunger, and more.
A Secure, Portable Cubby
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The basketball-inspired capsule collection is the second drop of Pull&Bear’s collaboration with the Fast-Rising Latin Music Star
“Breakout Artist Lunay Showcases How Latinx Music Has Lent New Vision to Fashion”
–WWD (LUNAY Cover Feature)
The Past Week Has Also Seen LUNAY UnveilHis First Single of 2021,
“SIN ROPA” – From His Upcoming El Niño Project And Named As The Premiere Episode Performer For The Second Season Of HBO’s “Tiny Audience” Series
Pull&Bear and the singer Lunay will launch “Lu-Lu Athletics Club”, a basketball-inspired capsule collection, on Friday, March 5th. Continuing the brand’s devotion to the latest trends in music and fashion, this limited edition collection is the second drop of the collaboration with the new generation reggaeton star Lunay.
The first part was introduced in September and showed the brand’s consumers the Puerto Rican singer’s fashion vision.
This time, “Lu-Lu Athletics Club”, on which Lunay has closely collaborated, is the reflection of the archetypal basketball aesthetic of the 2000s.
The collection highlights colours such as lime green and blue and is made up of leading garments like the iconic varsity jacket, dungarees and basketball-inspired total look in blue and mesh fabric. Moreover, the “Lu-Lu” picture prints and graphics cover hoodies, short and long sleeve T-shirts, ombré T-shirt and jogging shorts twin sets and accessories.
As far as accessories go, you can also find classic basketball caps as well as wristbands, socks and trending garments like an ombré-effect lime green and blue bucket hat.
“Pull&Bear pulled out all the stops, collaborating with Reggaeton major player Lunay. The Puerto Rican artist’s stock is rapidly rising…already chock full of a slew of ‘new and breakout’ artist awards.” – Highsnobiety
“Aimed at younger audiences seeking the leading edge on trends… the collection has launched in collaboration with Latin music star Lunay” – HYPEBEAST
Pull&Bear was founded in 1991 with a clear international focus and intent to create fashion for young people who are connected to their surroundings, who avoid stereotypes and live and mix in their community. For these young people, Pull&Bear brings together the latest international trends and mixes them with street style and fashionable club influences, reinterpreting them to make comfortable, easy-to-wear garments, incorporating best practices when it comes to sustainability. Pull&Bear has evolved alongside its customers, and is always up-to-date with new technologies, social movements and the latest artistic and musical trends. The brand has a commercial network of more than 940 stores and sells online in more than 140 markets via www.pullandbear.com.
ABOUT THE INDITEX GROUP
Pull&Bear is part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the world’s largest fashion retailers with more than 7,300 stores in 96 markets, 50 of them with integrated platforms across physical and online stores, and global online stores reaching over 200 markets.
While a large number of new Latin music artists are looking to continue the surge in global success of Reggaeton, Latin Trap and other Rhythmic music styles in Spanish, it has become clearly evident that Puerto Rico’s dynamic, still only 20, musical “wunderkind” (RS), LUNAY is the genre’s undisputed new generation superstar. After bursting into the playlists and video streams of fans across the world with “Soltera” and it’s soon to follow, and widely regarded ‘Song of Summer’ remix with Daddy Yankee and Bad Bunny, LUNAY’s credits were quickly boasting two #1 Latin Airplay singles, a rare #1 full album debut with the 14-track ‘ÉPICO,’ and over a Billion views quickly collected on YouTube. With the support of super-producers Chris Jedi, Gaby Music, and their Star Island label, Lunay’s rapid rise has already resulted in a trophy case full of breakthrough artist award recognition including: the 2019 LATIN AMA’S “NEW ARTIST OF THE YEAR, 2019 BILLBOARD “ARTIST ON THE RISE” recognition, SPOTIFY TOP 3 “BREAKOUT ARTISTS OF YEAR, 2019 APPLE MUSIC “UP NEXT ARTIST” and FOUR PREMIOS JUVENTUD victories: “ON THE RISE ARTIST” & ”REMIX OF THE YEAR” (2019) and most recently “BREAKING THE INTERNET” & NEW GENERATION – MALE (2020). Following a few quiet months due to the Covid pandemic postponing a series of highly anticipated concert appearances, LUNAY resumed his ascent to the upper reaches of the genre with features alongside Lil Mosey and Jhay Cortez, and the standout single “Relaciones” – which Rolling Stone hailed as the week’s best new Latin music track upon its release. LUNAY’s visibility continued to grow across the Fall of 2020 with a WWD cover profile spotlighting his first fashion collaboration with Pull & Bear,” a nationally broadcast Halloween concert, and selection to Billboard’s prestigious “21 under 21” list of the music industry’s top young artists.
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