Reebok has today confirmed a March 16 release for its Question Mid “Orange Toe” ($170, HR1049), a limited springtime colorway of Allen Iverson’s coveted signature basketball shoe.
Reebok’s Question Mid arrived in 1996 at the heart of a footwear revolution, but the brand’s pitch to Allen Iverson was about much more than a basketball sneaker – it was about their commitment to A.I., his authentic self, unique style of play, and electric personality. Question has since become one of the most beloved models in sneaker history – a symbol of basketball heritage, sport style, and defying the norm.
Presented for spring in a fresh white/orange makeup nodding team catalogs of the late ’90s, “Orange Toe” features OG Question detailing like an all-leather upper, contrast nubuck toe box, ghillie lacing system, and classic Vector branding with color accents throughout.
Available in limited quantities, Reebok’s Question Mid “Orange Toe” ($170, HR1049) drops March 16 from Foot Locker and Champs Sports, in-store and online.
New Collaboration with PUMA and SpongeBob SquarePants is a Jellyfishing Adventure
PUMA is teaming up with the one and only SpongeBob SquarePants for a new collection of playful classics, created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products. The collaboration channels floral prints and sunny, summery colors throughout, while select pieces from the PUMA x SpongeBob SquarePants collection feature SpongeBob and Patrick on a jellyfishing adventure.
Featuring designs for both adults and kids, the collection includes a special suite of PUMA sneakers paying homage to SpongeBob and Patrick. Footwear highlights include the Suede, Slipstream, RS-Slide, Future Rider, and others that are elevated with SpongeBob detailing, while Patrick Star gets his own version of the Rider FV.
The footwear component is complemented by apparel silhouettes like the T7 tracksuit, plus essentials like T-shirts and hoodies. Lastly, accessories are included in the form of a bucket hat and utility pouch, rounding out a collection that is made for Bikini Bottom and beyond.
PUMA x SpongeBob SquarePants collection is available starting March 17, 2023 from PUMA.com, PUMA stores, and select accounts worldwide with retail prices ranging from $20 to $100.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 18,300 people worldwide, and is headquartered in Herzogenaurach/Germany.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth, and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchise. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded e-commerce websites for Star Trek, SpongeBob, South Park, and MTV.
Iconic School Exclusive Sneakers From the ‘90’s and ‘00s, Available March 25
Reviving four iconic hardwood sneakers worn by the nation’s top colleges throughout the ‘90s and ‘00s, the pack includes:
Question Mid ‘White/Green’ (ID6690, $170) – This coveted white/green iteration of Allen Iverson’s first signature shoe was worn throughout a dominant ’99 – ‘00 tournament run. (Full-family sizing. Available exclusively from Reebok.com, Foot Locker, and Champs Sports.)
Pump Omni Zone II ‘White/Blue’ (IG7891, $170) – This early ’90s version of Dee Brown’s historic Pump basketball shoe dons a classic southeastern color combo of blue and white. (Adult sizing. Available from Reebok.com and select retailers.)
Answer DMX (HR1061, $170) & Hurrikaze II (ID1529, $130) ‘Blue/Gold’ – These Cali blue/gold iterations of Allen Iverson’s Answer DMX and the bold Hurrikaze II were donned out west in the mid-late ‘90s. (Adult sizing. Available exclusively from Reebok.com and Foot Locker.
Step Up Your Sneaker Game with the adidas Forum Low Detroit: A Tribute to Motor City’s Culture.
Join SNIPES in Celebrating Detroit’s Culture and Community with a SNIPES Exclusive Sneaker and Dance Event on March 13th
SNIPES and adidas Originals are releasing a new sneaker in honor of Detroit, and it’s dropping on 313 Day! Introducing the adidas Forum Low “Detroit” is a snipes exclusive shoe that pays homage to the Motor City.
This sneaker is a must-have for any true sneakerhead. The classic adidas silhouette features a sleek black and gold colorway, with “I Am Detroit” emblazoned on the strap. The sneaker also features a tear-away option. Consumers who purchase a pair can tear off the white upper, which will unveil a secondary layer, which features the Detroit skyline.
But that’s not all – the shoe is also packed with high-quality features that make it a top-performing sneaker. The premium leather upper provides durability and support, while the EVA midsole and rubber outsole offer superior cushioning and traction. Whether you’re hitting the streets or hitting the dance floor, the adidas Forum Low “Detroit” has got you covered.
To celebrate the release of this sneaker, SNIPES is hosting a full day dance competition, including a 2v2 Jit & Breakin’ Competition, with $2,000 in prize money on the line. This competition will feature some of the best dancers from across the Midwest, showcasing their incredible skills and pushing the boundaries of the Jit and Breakin’ styles. Additionally, the event will include a Detroit Jit vs Chicago Footwork Exhibition Battle, featuring a reunion of these two homegrown dance styles of the Midwest after 15 years of separation.
The event will be hosted by the talented Kay Bae, with judging by renowned dance experts Man of God, Stringz, Queen Gabby, and Yaks. To keep the energy going, DJ Shane Treez will be spinning the latest hip-hop beats during the competition, and DJ Vader will take over for the official 313 Day After Party.
“We’re thrilled to bring this event to Detroit, the birthplace of these iconic dance styles,” said Paula Barbosa, VP of Marketing for SNIPES. “This event is all about celebrating the city’s unique cultural heritage and strong dance roots. We can’t wait to see what the talented dancers will bring to the competition, and we’re excited to share this experience with everyone who loves the Jit and Breakin’ dance culture.”
Doors open at 4:00 PM with prelim registrations closing at 4:30 PM, and the event will start at 5:00 PM sharp. The event is open to all ages, but the open bar is only available for attendees aged 21 and over.
Reebok and Danielle Guizio Inspire Everyone to Reach Their Peak with Hiking Model.
Reebok and Danielle Guizio unveil the latest capsule collection between the two brands: the GUIZIO x Reebok Club C Cleated. This follows the Club C 85 collaboration from Reebok and Danielle Guizio that debuted in June 2021 and was brought back by popular demand in November 2022.
The GUIZIO x Reebok Club C Cleated utilizes durable construction and advanced technology to provide superior support and comfort even on the toughest terrain. Available in two colorways – Brush Brown (HQ2064) and Harmony Green (HQ2065) – the model features a thick, enduring outsole and a premium suede upper to provide the wearer with a practical and timeless hiking shoe.
The teams at Reebok and Danielle Guizio drew inspiration from the traditional hiking boot and the aspirational idea of reaching your personal peak. This Club C Cleated is meant to inspire the wearer to climb any hurdles they face, featuring a sock liner showing the route to a common destination for us all, self-actualization.
“It was so important for me to continue this journey from our previous sneaker and reach new meanings that reflect a personal journey,” said Danielle Guizio. “I am eternally grateful for the partnership with Reebok and have enjoyed developing our collaboration further. I wanted this new model to be a continuation of the story developed with our past model and relate back to human nature and self-reflection. With the previous collection telling its story of grounding yourself, it only felt all the more right for this shoe’s meaning to set inspiration intentions to climb high and set your goals knowing you can very well achieve them.”
The GUIZIO x Reebok Club C Cleated will be available in women’s sizing for $160 on danielleguiziony.com beginning February 25th. The collection will then become available on Reebok.com beginning March 3rd.
About Danielle Guizio
New York-based designer Danielle Guizio founded her namesake womenswear label in 2014. Capturing the essence of subversive sensuality and boldness, the designer is inspired above all to empower the wearer and celebrate the female form by pushing boundaries. Woven knits, structured suiting, and signature corsets are emboldened with asymmetrical details, purposeful cut-outs, ruching, and custom hardware. Finding continuous inspiration through the subcultures of New York, the self-taught designer’s approach to womenswear reflects the spirit of this culture.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing, and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.
FILA, the iconic global sports brand, has teamed up with Red Bull Half Court, merging two brands who have influenced the lifestyle and culture of sport. After signing agreements with Suzanne Schulting, multiple medalist in short-track skating, the e-sports team Ninjas in Pyjamas, and b-girlAlessandra Chillemi, FILA has officially partnered with Red Bull Half Court, the world’s foremost 3×3 basketball competition.
For the next three years, FILA will serve as the Official Global Apparel and Footwear Partner, providing a total look for all athletes, referees, and staff in every match of the tournament, from the qualifiers to the finals.
With this partnership, FILA celebrates the spirit and culture of streetball, as the distinguishing feature of 3×3 is that it’s played in a context that involves not only sports but art and music. A culture unto itself, Red Bull Half Court is an entire lifestyle and encourages the creation of innovative content that spans disciplines.
The Red Bull Half Court partnership further cements FILA as a leader in sport, fashion and lifestyle. As in the case of Alessandra Chillemi[HZ1] , who is sponsored by both Red Bull and FILA and is a true ambassador of style, the brand has an opportunity to fuse the past and future, merging the street and sportswear lifestyle spheres.
Red Bull Half Court, the most celebrated international 3×3 basketball competition on the planet, boasts more than 15,000 participants and athletes from around the world, all vying for a spot at the World Finals in Belgrade in the fall of 2023. It also represents a further step in view of the Olympics, particularly since the debut of 3×3 at Tokyo 2020 as an official Olympic discipline.
The 2022 edition saw the triumph of the Italian team for the men’s title, while Japan took the women’s crown, with the finals played in front of the Giza pyramid complex in Egypt. The 2023 edition features stages in every corner of the globe, with national qualifiers that recently kicked off in Melbourne and Kuwait City and that in the coming months will touch 25 other countries including Belgium, Japan, Kenya, Turkey, the Philippines, the United States, and Italy, whose team will try to repeat the success of 2022. Luca Bertolino, Head of Global Strategic Marketing FILA: “Red Bull Half Court is a global event that is open to anyone and encourages participants to be authentic and true to themselves. This is the aspect of the project that we like the most. It’s an event with a global scope that reaches every continent and will help us strengthen our presence in street culture, which has been a focus for FILA since the 1990s. The multi-year partnership with Red Bull is also strategic from a communication point of view. Strengthened by their expertise, we will be able to communicate our brand with increasingly original and engaging content, reaching a truly global audience. It will be a very dynamic partnership, and over the next few months we’ll unveil more news on Red Bull Half Court. We look forward to starting this journey together.”
Reebok’s “Vintage Shop” event that took place in SoHo NYC this past weekend.
From the exclusive VIP night Thursday (2/9) to public pop-ups Friday (2/10) and Saturday (2/11), Reebok hosted hundreds of friends, media, brand fans, and more over the weekend to celebrate the launch of BB 4000 II (available now) and explore rare vintage sportswear collections from partners Select Vintage, Grand Street Local, and 1-Off Project.
Slightly smaller than the average glossy, this Gen Z magnet is a hodgepodge of who’s who within major cities across the world.
Making the Cut star Esther Perbandt of Berlin covers the latest issue. However, before the clock strikes midnight, another artisan has been identified. After a long Super Bowl weekend, many still are discussing the boutique book’s clown bike, Reebok sneaker giveaway, and complimentary small tattoos within their station. It appears that this LA-based disruptor is declaring an all-out war on NYC’s indie design scene.
Today, during NYFW, 360 wrap [ped] wind [breaker] dropped for pre-sale (coming soon).
Photos: Richard Koek
Close, but no cigar. Last night’s Anthony Rubio Fall/Winter 2023 New York Fashion Week presentation was epic. It was canine couture at its finest.
After a five-year break in concert, Beyoncé has charmed audiences with her exhilarating escapades. With fireworks, choreography, and sounds larger than life, she gave a memorable show to the residents.
At the moment, the unrivaled ‘Entertainer of the Century’ continues to tackle social giant TikTok with her enchanting vocal acrobatics.
It has been reported that this special one-hour presentation earned Queen Bey an unprecedented, whopping $35 million pay-day.
DKNY Sport recently launched their first tennis-inspired lifestyle capsule. The collection, which debuted globally on January 15, includes RTW, accessories, and footwear. Classic tennis silhouettes like pleated skirts and workout dresses are mixed with core components of the DKNY aesthetic — loose-fitting joggers, crop tops, and classic button downs in a tech fabric.
Designed for the modern woman on-the-go, the 20-piece tennis capsule is the perfect blend of feminine and athleisure, showcasing pieces that can easily transition off-court to conquer the remainder of your day. The assortment incorporates both tennis staples and versatile casual options with a color palette featuring signature DKNY neutrals paired with a vibrant shade of ‘beetroot’ pink. To celebrate the launch, DKNY is hosting an immersive tennis court takeover at the W Hotel in South Beach, featuring a DKNY Sport lounge.
The capsule is now available globally on DKNY.com and in DKNY stores.
Through this FW23 collection, Hiroaki, Kidill‘s artistic director, connects to the pure and untouchable feelings that emanate from an individual. This feeling of reconnecting with one’s “self” and the search for freedom were fundamental elements in the development of this collection. Thus, this deep and personal search led Hiroaki to remember his attachment to the Spike Jonze, Harmony Korine, Danny Boyle’s movies or Z-boys’s documentary, capturing the lives of teenagers, moving between a certain carefree freedom, but also the feeling of danger of losing it.
In order to support this strong idea around skaters, Kidill makes this season a collaboration with DC shoes and DC skaters, allowing Hiroaki to develop and express his emotions while taking up the DIY codes of skaters, as a tribute and a certain nostalgia of this “90’s skaters” vibe. This collection is a tribute to the evolution of “Enfants Terribles” transitioning into adults in the making.