Hip-hop legend, Grammy Award-winning rapper and founder of INDOGGO® Gin, Snoop Dogg will be performing at this year’s Superbowl Halftime Show and INDOGGO®’s Long Beach Lemonade is the perfect game day cocktail!
Ready, Set, Drink! All of America will be tuned in to watch the big game—but this year’s halftime performance is going to be one of the best of all time, and we have the perfect cocktail to enjoy this Superbowl Sunday! A star-studded lineup of Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige, and none other than the California legend himself, Snoop Dogg, will hit the stage on February 13th for a show like no other. The Long Beach native created his premium flavored Gin right here in the Golden State so it’s only fitting that you celebrate with the king of Cali’s Gin ‘n Juice… Snoop Dogg style!
After maintaining his place in the public spotlight for over 25 years, the entertainment mogul ventured out into creating his own spirits brand with the mission of making a gin that exemplifies a laidback California lifestyle that is easy to mix, easy to drink, and hard to forget. Combine the strawberry flavored Gin with fresh lemonade, ice cubes, and lemon garnishes to kick off your Super Bowl Sunday and watch the Doggfather perform his greatest hits alongside some of the most legendary names in music!
Long Beach Lemonade
2 oz. INDOGGO®
6 oz. Fresh Lemonade
Ice Cubes
Lemon Slices
Add INDOGGO and lemonade to a glass and stir to combine. Top with ice and lemon slices.
Summer is in full swing and Snoop Dogg’s INDOGGO Gin and entertainment mogul, Terrence J kicked things off with a Miami take over experience. The TV personality, along with co-founders of INDOGGO Gin, Keenan Town & Marc Weisberg (owners of Trusted Spirits) led guests through a one on one cocktail class at a Miami hotspot, The Goodtime Hotel where they were educated on the light and fruity flavor notes of INDOGGO Gin as they made founder, Snoop Dogg’s favorite cocktails including: Long Beach Lemonade, TheRemix, and classic Gin N Juice.
After enjoying the new summer sippers, guests were invited to the Pool at Strawberry Moon for a cabana party and INDOGGO Gin bottle parade where the crowd went wild when the DJ spun the cult classic, Gin N Juice. The exclusive experience offered interesting and educational moments for guests to become acquainted with the liquid while learning the brand story.
After fun in the sun, everyone was treated to an INDOGGO pairings dinner at the one and only Komodo restaurant located in the heart of South Beach. Guests dined on a curated pairing menu which included Hamachi jalapeño sashimi, citrus miso black cod, koji aged wagyu filet, and more. Closing out the night guests hit up the famed LIV nightclub where the INDOGGO tables were waiting.
The Dogg father himself, Snoop Dogg celebrated World Gin Day with his very own INDOGGO® Gin like a boss! Terrence J and Snoop’s son Cordell Broadus hosted the rooftop celebration for a specialty curated pairings lunch where the crew sipped on the INDOGGO Long Beach Lemonade’s, The INDOGGO Remix & the classic INDOGGO Gin N Juice as they dined on shrimp tacos and pasta primavera. Snoop Dogg joined his son and crew for the pool party at the Highlight Room where the entire rooftop was decked out with INDOGGO® bottles, swag and decorations.
The hosts made sure the drinks kept flowing and sent out multiple rounds of gin & juice cocktails along with bottles of INDOGGO to all the guests. The DJ spun all of Snoop’s legendary hits and made sure to play the cult classic “Gin N Juice” on repeat as it got the crowd pumped every time and turned the entire space into a giant Karaoke session. Always one to support his fans, Snoop stopped to take pictures with all the guests before grabbing some INDOGGO® to go and making rooftop cheers for World Gin Day!
About Snoop Dogg
Snoop Dogg is a legendary rapper known for his many albums, his laid back demeanor partially as a result of his affinity for marijuana, and for his work outside of music including his cookbook, work on WWE WrestleMania, and his charity work and advocacy for many causes such as the Flint Water Crisis and the legalization of marijuana.
On Saturday, June 12th btw 4PM-8PM, an intimate immersive pop-up shop will be reminiscent of a traditional Bronx Bodega, and is a collaborative effort to elevate both brand’s priorities in popular culture and design (PC+D). This creative intersection is the environment in which his team, partners, friends reside and thrive.
This boutique and private shopping experience will be held at the #360TRAP Bronx workspace, with Armon and friends. Space is compatible with all ideas from the imagination. The event will feature #AOHSOA Trunk Pieces and lifestyle choices, specifically designed for consumers to live their best PC+D lifestyle.
Target: 25 appointments, including live/digital/customized orders.
Special guest confirmed: Singer/songwriter LaJune as well as the President of 360 Magazine, Vaughn Lowery. Lowery is set to release his reflective self-help book Move Like Water × Be Fluid in late Summer 2021.
The pop-up will possess a carnival theme and will feature creative activities and decors compatible with this fun concept. The event’s open bar will run for four hours and feature signature spirits of mixologists, as well as festive tapas. This event will be a privileged opportunity to reinforce brand awareness and network among target audiences and sponsors.
Our signature drink for the night will be the The Remix by INDOGGO® Gin:
Muddle strawberries in a cocktail shaker, add INDOGGO®, lemon juice, simple syrup, and ice cubes. Shake, then strain into a rocks glass, serve with crushed ice.
Participation in the event will take place by invitation only. The guest list was developed using email databases and social tools, and includes relatives, friends and influencers. Visiting appointments will be staggered in increments of 45 minutes each, as the event will follow all COVID-19 precautions as recommended by CDC guidelines. For more information on the event’s scope, please see the Media Kit.
For sponsors, their brand logo will be featured at the event through marketing tools used for social engagement. Swag bags available with purchase. An exclusive selection of my lifestyle choices will be organized and presented to festivalgoers. Sponsors can take part in these levels of participation:
Bronze: Brand can choose to be part of the “Swag with Goods” lifestyle, a must-have gift bag. $249
Gold: Sponsors will have a page built on 360 Magazine’s website and their brand displayed during the event. $475
Platinum: Sponsors will receive a full-page in a forthcoming edition of 360 Magazine. Their brand will be posted to the event, and samples of their product or branded gift cards will be included in the VIP Swags. $789
This summer event will also be the precursor for World Blood Donor Day (6/14) and Armon Hayes’ birthday (6/16). You may RSVP HERE.
Armon looks forward to working with Bodega sponsors as he moves forward.
VENDORS
Thumb out to zoom in on menu.
PARTNERS
Isabelle Grace Jewelry creates stunning, timeless pieces of jewelry. These beautiful baubles have been spotted on celebs such as Katherine Heigl, Christina Milian, Danica McKeller and more. Customers can create their one-of-a-kind jewelry by selecting personalized charms, initials, and semi-precious stones. With a wide variety of hair accessories, bracelets, necklaces, rings, and anklets, customers are sure to find their next favorite statement piece.
Zavor Cookwear offers practical kitchenware that has been recommended by “America’s Test Kitchen,” Good Housekeeping, and more! Zavor’s Noir Cookware Collection is durable and retains heat, which allows for even cooking throughout dishes. With quality cookware like the LUX LCD Black multicooker, DUO Pressure cooker, Induction PRO cooktop, and the Crunch Air Fryer Oven, making dinner is easier than ever. At the Bodega, all of the aforementioned products will be auctioned off to guests in a raffle.
All of these cookware pieces are designed to go from the stovetop or oven to an elegant table presentation, without mess or worry. The simple yet modern design offers absolute cook-and-serve convenience. For more information, you can visit Zavors’ website.
