360 Magazine has revealed a new, bedazzled brand bottle in collaboration with Integrity Bottles. Decorated with approximately 6,040 Swarovski crystal gems, this lavish flask radiates glamour and elegance. The shimmering container was created by artist Gabe Majalca of Good Vibe Gliders, who constructed the piece in over thirty hours of dedicated craftsmanship. Thousands of glimmering gems encase the container, creating a luxurious, polished and sophisticated look, as 360 Magazine represents. The bottle is to be debuted at the upcoming 360 Magazine Immersive Bodega Pop-Up.
Chrysolite, which is Greek for “gold stone,” sheaths the outside of the gleaming bottle in a rich yellow-green hue. For the “360” design on the side of the bottle, Chrysolite AB was utilized. Further, the cork is detailed with Electric White DeLite. The construction of the flagon took 30 hours in total. Overall, the process in creating this custom Swarovski-swathed bottle was time consuming, but the end result is an incredible feat of precision and dazzling artistry.
On 360 Magazine’s website, the popular Summer Sip List showcases some of the magazine’s favorite alcohol brands and drinks, all of which can be enjoyed in the new container. Cocktail recipes like Pinnacle Vodka’s Apricot Honeysuckle Spritz, Santo Spirit’s Hibiscus Smash, D’USSE’s champagne sparkler, and Cavit Wines’ Rosjito all invite readers to host a happy hour of their own. 360 Magazine is sure that the new pitcher will bring good times spent together enjoying fine sips and spirits. Now that the careful process of creating the bottle is over with, we will be sure to use this bottle in our everyday lives, whether we’re trying out new cocktail recipes, transporting drinks on-the-go, or simply displaying the container’s magnificent beauty.
This isn’t the first time 360 Magazine has worked with Integrity Bottles. In November of 2020, Integrity Bottles unveiled the 360 Magazine collection of glassware. The collection features seven products, including decanters, a refillable bottle, a stemless wine glass, a whiskey rocks glass, a 16 oz pint glass, and a Gibraltar beer mug. As with the previously released products, the new bedazzled carafe can hold your scotch, vodka, tequila, gin, rum, or any other desired sips. As the two brands look to their most recent collaboration to create the Swarovski-coated container, Integrity and 360 Magazine gleam with pride and assurance in the highest quality of production.
Integrity Bottles started as a small business between friends, but has blossomed into a thriving online store and studio based in San Diego. The company is run by military veterans and former law enforcement officers who always place integrity and honor at the forefront of their business practices. Having sold more than 3,200 bottles and earned 100% positive reviews on Amazon, Integrity Bottle products are sure to bring more merry making into your home. Integrity Bottles’ website can be accessed here, and customers can use the discount code “GIVEBACK” for 5% off their purchase.
Gabe Majalca, who constructed the 360 Magazine × Integrity Bottles’ bottle, spoke about the design process. His brand, Good Vibe Gliders, provides custom, crystal-encrusted creations to suit customer’s vibes.
What was your process of decorating this brilliant 360 Mag bottle?
First thing was choosing the right color. We wanted something that resembled sacred water or a magical lagoon. Chrysolite and Chrysolite AB Swarovski turned out to be the color most true to my vision. Next, was construction. It’s most important to keep your lines straight at the beginning, starting with the foundation. So, by the time your pattern reaches the top, your lines will still be straight!
How long did the process of decorating the bottle with Swarovski crystals take?
It was a tedious 30-hour [long] project. The thing is, you’re not just laying stones in a line–eventually you need to fill in the 360 Logo–and that right there was a massive challenge. It’s similar to a jigsaw puzzle. Putting the right stone in the right place is paramount to the letters looking clean [and] uniform. Lots of mental energy went into the letters. I’m very pleased with how it turned out.
What did you think when Vaughn first came to you with the idea?
Vaughn’s the homie and I knew he had worked with Integrity Bottles before. So, naturally, I was stoked to hear 360 Mag was getting themselves an iced-out bottle. I’ve always wanted to complete a Swarovski bottle–so the project made perfect sense to me and I jumped right on it. Anything for Vaughn.
How do you feel after seeing the original vision tangibly come to life?
It feels great! Looks like a magical lagoon! Something to keep in mind–it’s always a marathon when doing this artwork, so seeing something come together, completely finished–well, that makes me really happy inside. This was a challenging but very satisfying project, no doubt about that.
What was your first thought when you viewed the finished bottle product?
“I’m done! I’m finally done!” Haha No really though, I’m pretty sure that’s exactly what I said. This bottle was a deceiving hard project to complete – so many elements. Since this was my first try at a something like this, there were many twists and turns to the design that I simply did not foresee. In the end, it was like someone giving me an XL pizza and sa[ying], “you can’t get up until you finish it.” Not that it wouldn’t be totally delicious while I was eating it, but eventually you slow down at about half way through [when] you’re getting full and your stomach starts to hurt, but your tastebuds and your will power keep saying MORE! That’s what this project felt like… right up to the point when [I] took the last delicious bite. Worth it.
What do you think would be the best use of this bottle? Do you have a drink of choice you imagine drinking from it?
Easy, tell Vaughn to make me a Caramelized Citrus Smash! This refreshing summer cocktail is equal parts vodka and grilled citrus juice with sparkling water or lemon-lime soda. Vaughn will need some ruby-red grapefruits, lemons, limes, and navel oranges. Slice your citrus in half, brush the cut side with some honey, and dip the cut sides in sugar. Throw your fruit cut-side-down on the grill to caramelize the sugar. Once grilled, let it rest until cool. Lastly–the booze. Mix 1.5 ounces vodka, 1.5 ounces juice, and 1 ounce of water or sparkling water.
Hey V, I’m on my way!
Vaughn Lowery, President of 360 Magazine, spoke about the concept and creation the 360 × Integrity Bottles design:
How you originally come up with this idea of encrusting a bottle in Swarovski crystals?
Not too long ago, Victoria Secret had embellished some lingerie in diamonds for a runway show. Shortly after, Joe Boxer mocked the idea with boxer briefs for a stint during NYFW in Bryant Park. As the former spokesperson for this brand [Joe Boxer], I struggled in these uncomfortable underwear (the rhinestones literally dug deep into my skin causing several scratches on my thighs). Over the years, Gabe has bejeweled scooters and e-bikes for Good Vibe Gliders. Once we saw that he’s ventured out into sneakers with various customizations, we knew that he had to lace one of our Integrity Bottles with Swarovski crystals, adding a touch a glam and panache. This meticulous process took more than 30 hours and was executed by a total of 4 craftsmen with close to 1000 dollars of materials (not to mention intensive work).
Did you come up with the Chrysolite color way? We wanted the bottle to embody a monochromatic color palette to reflect today’s modern and colorless society in celebration of the Black Lives Matter movement.
Why were these gems/colors specifically chosen? We provided Gabe with a water theme and the end product represents clarity and purity, mimicking our eclectic mantra of transparency. After all, 360 readers are permanently celebrating their uniqueness along with this masterpiece.
Does the vessel actually cost $1,000,000? No, not at all. But Swarovski crystals are the closest thing to a blood diamond without destroying the lives of people like in the Congo. They refract light as a prism, showcasing almost all the colors of the rainbow (thus paying tribute to the LGBTQ community).
Why did you choose to work with Integrity Bottles again? What is working with them like?
Integrity Bottles is a veteran-led business and provides opportunities for people who have proudly served our country. The[y] [are the] same people who return from a period of service to find themselves displaced in society, especially [from] the work force.
How do you envision using this bottle in your own life?
We will exhibit the container in our workspaces and activations though out the world where guests will be able to witness its unforgettable beauty. Furthermore, several team members mentioned that we could auction the carafe in the hopes of helping to raise awareness and offer them some financial support for their efforts.
How do you view this product as representative of 360 Magazine?
Everything in this made-to-measure bottle embodies 360. Similar to life’s circle, we start our journey into this world as a fragile piece of glass. Over the years, we have evolved into something bigger and better than we were before.
By: Emily Bunn × Vaughn Lowery × Gabe Majalca
*This bottle is dedicated to our near and dear friend Chris March.