Posts tagged with "Innovative"

Nicholas Mayfield illustrated inside of 360 MAGAZINE.

Black Phoenix

By Neecole Cockerham

When people hear the word “Phoenix” they are reminded of the mythological story about the “Phoenix rising from the ashes.” Like most stories as legend would have it part of it is correct. Take the story of Nicholas Mayfield, if you’ve been involved in the world of fashion since 2009; Even now, you may recognize his work. His current day notables are pieces such as the extended t-shirts and the button ups to drop crotch pants and joggers just to name a few.

In recent times Nicholas Mayfield has been labeled as the designer from whom the couture brand Gucci has stolen his “strawberries” and “black faces” designs which are one of the many staples of his brand. The theft of the “strawberries” and “black faces” was the topic to L.A. Fashion Week on the Wonderland Artist 2nd Headlining Appearance, with his show “God Moves” in 2018 and in 2019 with “In The Dark There’s The Spark.”

The unique evolutionary visions of Nicholas’ mind captivate the audience to be engaged in the ideas that are the kaleidoscope of Nicholas ‘mind. As a designer Nicholas uses elements of urban everyday street life and couture fashion as the perfect combination to represent his influence on popular culture.

In the United States there are approximately 103 species of strawberries; Why do you believe Gucci bit off your strawberries and black faces?

Nicholas was contacted by well over 100 different followers, friends and clientele within 48 hours with his designs side by side with Gucci’s product. “I dropped born of an immigrant,” in 2017 a collaboration I did with barely broke on brown and black hard labor as in relevance to America’s Foundation; long before Gucci dropped their collection in 2019. Also, my strawberries are hand painted which creates the uniqueness individually personalized hand painted pieces which are done by my signature hand, the essence of my designs and style.” -Nicholas Mayfield

Growing up Mayfield

As a child Nicholas began drawing at the tender age of 5. He had aspirations of being a cartoonist and drawing comic books early in life. At the impressionable age of 7 years old, Nicholas had plans for a friend to spend the night, therefore his parents bought pizza, drinks and snacks and rented movies all in efforts for a great night. However Nicholas’ friend didn’t show up, Nicholas’ father saw the devastation and disappointment on his son’s face, as Nicholas went to the table and began to draw. Drawing had always been his outlet of expression. Nicholas’s father looked at him and said, “son keep drawing your characters, those are your friends.” The inspiration that Nicholas received in that moment from his father would allow him to trust in himself, and commit himself to his artistic endeavors.

People believe the Phoenix wings are on fire when it flies out of the ashes, yet the bird still soars. The mythological story beholds intrigue of supernatural phenomenon just like the characters Nicholas Mayfield drew as a child.

NM what has been up with you?

I am having a full circle moment right now, I feel like it is the 2006 Soulful Commando warehouse in Corona all over again; which began with just 5 t-shirt designs. I recently released my “Nicholas Mayfield Over Everything Collection”; which is a retrospective collection after years of designing I felt like taking it back to the drawing board of what created me to be me. I’m gassed with my first wave of hats and t-shirts being released. It’s like the art I first started doing, so it’s cool.

Has any of the social climate stemming from the murder of George Floyd by the police affected your creativity?

Oh absolutely I am a Black man of God first, not only that, “our now” is always a platform to express what is happening for the current time. I have the responsibility to let those coming after me know what the world looks like and to pay homage to those who came before me. While doing this I saw two of my brothers yesterday and what I love and appreciate more than anything is true success; it’s that we are men now, some of us are fathers; yet most importantly pillars in our community killing the Willie Lynch mentality. For God is in Us. When we were younger they called us dreamers, now they love our world that they are now apart of.

An unknown part about the Black Phoenix is that it gets burned over a funeral pyre (the burning wood for cremation). As the Black Phoenix rises it is completely renewed and a new life cycle begins

Nicholas Mayfield is a Black Phoenix. As the seasons change, his creative perspective is constantly evolving. The transformations of his interpretations of design remains progressive and renewed. His focus is to continue to “be” as it has always worked; Nicholas Mayfield continues to rise as delivers his style on a future wave. In fashion when your friend copies you, their unoriginal; When Gucci bites off of you, you’re a Trendsetter. As an independent artist Nicholas Mayfield was bent not broken as a Black designer he knows everything is earned and nothing is given. It is his unique originality that allows him to rise from the ashes, when a bird is meant to fly nothing can stop it. Not even getting burned.

Entrepreneur Of The Year

Dr. Kiran Mazumdar-Shaw is named EY World Entrepreneur Of The Year™ 2020 

Dr. Kiran Mazumdar-Shaw, Executive Chairperson of India-based Biocon Limited, was this evening named EY World Entrepreneur Of The Year™ 2020 at a ground-breaking, virtual award ceremony. Kiran was picked from among 46 award winners from 41 countries and territories vying for the world title. In the award’s 20-year history, Kiran becomes the third EY World Entrepreneur Of The Year Award winner from India. She follows former Indian world title winners Uday Kotak of Kotak Mahindra Bank (2014) and Narayana Murthy of Infosys Technologies Limited (2005). She also becomes the second woman to hold the title, following Olivia Lum of Hyflux Limited from Singapore in 2011.

Kiran, 67, founded Biocon, a bio-enzymes company, in 1978 with just two employees and $500. Since its inception, Biocon has grown to employ more than 11,000 people and become one of the strongest innovation-driven biotechnology companies in Asia with revenues of $800m for FY19. Biocon and its subsidiaries are making a lasting impact on global health care. Millions of people living with diabetes now have access to affordable insulin, while millions more who are battling cancer, rheumatoid arthritis and other debilitating diseases now have access to affordable biosimilars.

Manny Stul, Chairman and Co-CEO of Moose Toys and Chair of the EY World Entrepreneur Of The Year judging panel, says, “Kiran is an inspirational entrepreneur who demonstrates that determination, perseverance and a willingness to innovate can create long-term value. The judging panel were impressed by her ability to build and sustain growth over the past 30 years and by her integrity and passion for philanthropy that has delivered huge global impact. She has built India’s largest biopharmaceutical company on a foundation of compassionate capitalism and putting patient needs before profits.”

Dr. Kiran Mazumdar-Shaw, Executive Chairperson of Biocon Limited, says, “At its core, entrepreneurship is about solving problems. The greatest opportunities often arise at the toughest times, and that’s been my experience throughout my entrepreneurial journey. My business focus is global health care and the provision of universal access to life saving medicine; however, my responsibility as an entrepreneur is greater than simply delivering value to shareholders. Wealth creation can be a catalyst for change, and all entrepreneurs have a responsibility to the world around them and the communities in which they operate. Women also play a hugely important role in economic development, and for too long their contribution has been ignored. It’s important that we use the platform of EY World Entrepreneur Of The Year to encourage more women to participate in entrepreneurial pursuits. I’m truly honored to receive this prestigious award.”

Carmine Di Sibio, EY Global Chairman and CEO, says, “Entrepreneurs are the unstoppable visionaries who inspire innovation and fuel growth and prosperity by building remarkable companies and services. Kiran’s passion to develop low-cost, cutting-edge pharmaceutical alternatives has brought affordable health care to patient communities all around the world. Her drive to innovate has created huge growth for Biocon Limited and helped diversify the company’s portfolio of therapies for chronic diseases. Kiran is a truly inspiring EY World Entrepreneur Of The Year winner.”

Stasia Mitchell, EY Global Entrepreneurship Leader, says, “With an exceptional record in creating long-term value, Kiran’s clear vision of making a difference to the lives of millions of people around the world make her a worthy EY World Entrepreneur Of The Year winner. Her impact on improving global health access and affordability will endure for decades to come. She is a beacon for other entrepreneurs to follow.”

About Dr. Kiran Mazumdar-Shaw and Biocon Limited
A first-generation entrepreneur, Kiran graduated as a Master Brewer from a brewing school in Australia and returned to her native India in 1975 to find work as a brew master. After two years of unsuccessfully trying to overcome the hurdles of entering a male-dominated brewing industry, Kiran started Biocon Limited, producing bio-industrial enzymes in the garage of her rented house in Bengaluru, India. A year later, Biocon became the first Indian company to export enzymes to the US and Europe.

Now, Biocon and its subsidiaries are the pioneers in areas less frequented by Indian pharmaceuticals companies, including fermentation-based small molecules, human insulin and insulin analogs, biosimilars for key antibody drugs, novel therapies, and high-end contract research services. With customers in over 120 countries, the company is a world leader in biosimilars and APIs for statins, immunosuppressants and other specialty molecules. In 2014, Biocon was India’s first biotech company to go public and only the second Indian company to pass the US$1b mark on its first day of listing. The company’s market capitalization is currently over US$4b.

Biocon is also leading the way on universal access to affordable life-saving medicine. For example, in September 2019, the company announced that it would supply rh-insulin at less than US$0.10 per day (for the average 40 units of insulin required per patient per day) to low- and middle-income countries — less than a third of current rh-insulin prices. The company has supplied more than 2 billion affordable doses of biosimilar insulins to patients globally in the last 15 years.

Compassionate capitalism that addresses inequality is at the center of Kiran’s business and leadership philosophy. Founded in 2004, the Biocon Foundation provides basic health care, sanitation and early diagnosis and treatment of common cancers and non-communicable diseases to marginalized communities. Kiran has also been an angel investor for numerous successful health care startups in areas such as affordable breast cancer screening, chemotherapy determination, and low-cost warming devices for premature and low-birth-weight babies. The Mazumdar Shaw Center for Translational Research, a nonprofit research institute established by Kiran and dedicated to developing scientific breakthroughs for treating a wide range of human diseases, has also developed several advanced yet affordable cancer diagnostics. In 2016, Kiran signed The Giving Pledge, committing 75% of her wealth to philanthropy and giving back.

Virgin Pulse, Health, 360 Magazine,

Virgin Pulse Accelerates Global Innovation

Virgin Pulse, the leading global provider of health and wellbeing software, services and solutions, today announced that it has significantly expanded and enhanced its global capabilities to support members in more than 190 countries.

Recent advances underscoring Virgin Pulse’s global leadership include the company’s strategic partnership with Workplace Options, the world’s largest integrated employee support and work-life services provider. Through this partnership, Virgin Pulse members can engage in wellness and lifestyle improvement coaching, including weight management, nutrition, tobacco cessation, physical activity, and stress management, in local languages in every country Virgin Pulse serves. Clients will also have access to an integrated, multilingual Employee Assistance Program (EAP), allowing them to further localize the wellbeing experience for their global employees. The Virgin Pulse and Workplace Options partnership, the first of its kind in the employee wellbeing market, ensures that members around the world have 24/7 access to the digital tools and human support they need to build healthy habits and lifestyles.

“Virgin Pulse is driving this globalization to help organizations all over the world engage their populations in health and wellbeing, every day,” said David Osborne, CEO of Virgin Pulse. “We have members in nearly every country in the world. Our ability to engage them in their language and in culturally relevant ways, is the key to helping them build and sustain healthy lifestyles and prevent chronic conditions. At Virgin Pulse, we have been intentional in designing a health and wellbeing platform and experience that is purpose-built to engage people. In fact, we are proud to report that today, nearly seventy percent of our members engage with the Virgin Pulse platform at least 21 days every month. That level of engagement is life changing for our members and game changing for our industry.”

Enhanced Country-Specific Experiences

In addition to its global partnership with Workplace Options, Virgin Pulse has launched several global innovations including a Global Health Risk Assessment (HRA) with NCQA-certified content, and Virgin Pulse JourneysTM, a globally relevant behavior change framework that encourages members to build healthier habits, one small step at a time. The company has enhanced its global rewards structure, adding support for additional currencies and the ability for clients to launch country-specific stores with locally relevant merchandise. Expanded fulfillment options are also available through Virgin Pulse’s partnerships with OC Tanner and Tango gift cards. These enhancements, together with in-region support and platform availability in 20 languages, make it easy for Virgin Pulse clients to tailor wellbeing experiences to specific regions, populations and cultures.

 

Global Content, Language Expansion and Partners

As part it its recent content expansion, Virgin Pulse introduced new topics globally, including diversity and sustainability, for clients looking to increase literacy in broader workplace wellbeing areas. This content is available to all clients, out-of-the-box, in 20 languages. To further customize the wellbeing experience for specific populations, clients have the ability to author regional and country-specific content, daily cards and habits. They can also easily integrate content from their local partners as well as Virgin Pulse’s partners. As Virgin Pulse continues to grow its global partner ecosystem, clients will have the ability to integrate programs and solutions from a range of wellbeing providers including Kaia Health, Lifespeak, Allen Carr, GymPass, and more.

 

Bolstering its ongoing commitment to global innovation, Virgin Pulse continues to invest heavily in language support. With the recent additions of Thai and Dutch, the Virgin Pulse platform is now available in 20 languages, with Arabic planned for 2020.

 

Virgin Pulse GO

For global organizations, particularly those looking for a solution that can be rolled out quickly, Virgin Pulse has recently announced Virgin Pulse GO. This new, turnkey solution is designed to help organizations around the world build cultures of health in the workplace by offering employees a holistic, personalized wellbeing experience that supports physical, mental, financial and social wellbeing.

 

Also available in 20 languages, Virgin Pulse GO is a biannual event that includes a pre- and post-event health assessment, a 9-week intra-company challenge, as well as the ability to launch individual, peer-to-peer challenges and healthy habit challenges. Digital coaching across 30 topics, including smoking cessation and financial wellbeing, is also available through Virgin Pulse JourneysTM.  An ideal entry point for companies looking to jump-start wellbeing within their organizations, Virgin Pulse GO provides a seamless path to Virgin Pulse’s broader health, wellbeing and continuous engagement offerings. Virgin Pulse GO will launch in May 2020. For additional information, please visit Virgin Pulse GO

Global Data Security and Privacy

Virgin Pulse continues to set the standard and lead the wellbeing market in ensuring the data privacy and security of its members around the world. While many companies claim to be GDPR-ready, Virgin Pulse is committed to maintaining full compliance with all aspects of EU General Data Protection Regulation (GDPR) and has recently become the only wellbeing provider to earn APEC Cross-Border Privacy Rules (CBPR) system and the APEC Privacy Recognition for Processors (PRP) certification.

Functional, high-fashion commuter backpack

‘This bag turns heads with its functionality’ – 360 MAGAZINE

KeySmart designs innovative products that pack more function into less space. Our mission is to constantly invent or innovate evolutionary everyday products that are simple, compact and convenient. We don’t shy away from the risk that comes with invention. Our Kickstarter roots have helped us build a foundation of entrepreneurial values that include transparency, community and design that blows your mind! We create smart, sleek, multifunctional products to simplify your daily carry. Our products are conversation-starters and game-changers that evolve the way we do everyday things.


COMFORTABLE TO CARRY
Enjoy a painless, sweat-free commute to and from the office
 
PROTECTIVE & WATER RESISTANT
Keeps your things safe and dry in your own portable aresenal
 
PROFESSIONAL
Looks sharp on the train and in the conference room
 
ORGANIZED
Makes organization easy, it’s like a puzzle we already solved for you

watch promotional video here

VALEE RELEASES “RUNNIN RICH” EP

EXECUTIVE PRODUCED BY KETCHUP – LISTEN HERE

TRACKLIST

1. YOPPIE

2. ICE ATTACK PREQUEL

3. ABOVE AVERAGE FT. G HERBO

4. PEPSI

5. JOHN DOE

6. BOXING

7. CLEVER FT. KING LOUIE

8. SLEEP NUMBER FT. VIC MENSA

“Valee is a quiet rapper making a lot of noise.” ——RollingStone

“Valee’s innovative style makes it impossible to predict what might come next.”  ——-Pitchfork

“Valee doesn’t sound like anything happening in Chicago hip-hop right now.” ——-Noisey

ABOUT VALEE:

In an era when aspiring public figures broadcast constantly in an effort to maximize their brand value, Valee’s coolly laconic stands apart. With short songs and a soft-spoken style, his unpredictable raps sketch subjects with a droll eye for detail over a bass-heavy canvas. This is trap music for the connoisseur, for fans of clever lyrics and effortless style. Valee grew up on Chicago’s South Side. When he received toys as a child, he would break them apart to figure out how they worked, a method he applies to his own process with music today:  “Sometimes I rap and cut and copy and paste and move parts around and it changes the whole song, for the better.” His music career began when, intent on buying a gaming system, he stopped at Guitar Center instead. “I just wanted to make beats better than what I hear on my mixtapes or on the radio, and I wanted to rap on it. I wasn’t thinking about anyone else at all.” His counterintuitive approach across five mixtapes and his G.O.O.D. Music debut EP, GOOD job, You Found Me, has captured the ears of artists and music aficionados alike, drawn to his unorthodox approach.

FOLLOW VALEE:

TWITTER | INSTAGRAM 

CONTACT:

Renata Muniz

Renata.Muniz@umusic.com

Genesis Garcia

Genesis.Garcia@umusic.com

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

Arpionth, 360 MAGAZINE, Vaughn Lowery

Arpionth

Every once in awhile we discover a newfangled talent who dares to be different. Arpionth is the next generation of EDM. Sultry and sensual melodic instrumentation at it’s finest. A swedish phenomenon.

“Hope” thrives on cinematic creativity and indulges all senses. Your heart will pump while waves crash.

“Destiny” opens up with tons of faithful synergy. Once the beat drops so will your soul. Throbbing. Pulsating.

“Origin” marks newfound territory with systemic beats which power through tradition. Being present isn’t enough. To recognize your past is to know your perfection.

“Above” pushes the envelope. Like a bird, the rhythmic cadence will make you flutter. Higher and higher your imagination will float amongst the swarms.

“Fight” treads on fear. Feisty yet temperamental instrumentation will tantalize your inner existence.

“Continue” is a rotational pull. Everlasting and meaningful. Nothing can stand in the room of an orbit.

“Return” is sinister. A notational menstrual cycle.

“Change” is a seasonal reflection of emotions. You can visualize leaves turn from green to amber.

“Then” will transpire your soul. Strings and snares are on a downward spiral romance.

“Past” mimics a crispness of affairs. Up beat and responsive to what’s to come.

“Time” ticks like a elegant piece of machinery. Poignant and peaceful.

“Now” streams the senses. You can actually smell the stark stench of collateral damage.

“Be” proves to be one of the more sensible tracks with an alien-like heart beat. Allow your mind to ramble around a viscous surface. It’s all about building community!

“Clouds” is anthemic. Parallel to a derivative. A heavenly tune erupting with angelic memories.

Arpionth has a special talent to cure a thirsty mind. His ability to chime into uncharted territory is what makes him a big contender for our “360 Watchlist.” Concrete Creativity III circumvents ongoing sensory seizures. A filmic treasure of tasty creatures.

Listen Now

BlissLights

Make your home and yard glow with ONE light that creates thousands of sparkles. Light up your surroundings with BlissLights for Fall Parties, Halloween and the Holiday Season.

BlissLights and the BlissBulb can both be used indoor and outdoor! Either twist a BlissBulb into any light socket and watch it light up an area or simply plug in the traditional BlissLights for a starry glow, too!

Creates thousand of pinpoint sparkles with just one light. Great for parties indoor and out, BlissLights and BlissBulbs are sure to wow your guests!

  • Energy efficient and easy to use
  • BlissLight
  • Are great for landscape creating a colorful glow when shining on plants
  • Provide a magical lighting experience whether indoors or outdoors

Whether you are celebrating the fun of fall returning (tailgating parties?!?!) or gearing up for the holiday season, BlissLights and BlissBulbs are an easy and innovative way to light up your home!

BlissBulbs are $27.99
BlissLights are $59.99

Learn more on blisslights.com

Klondike Blonde Releases “No Smoke”

Buzzing rapper and singer Klondike Blonde shares her new singleNo Smoke after its world premiere on Zane Lowe’s Beats 1radio show. The single is now available at all digital retailers and the music video was released today via Complex. Click HERE to view!

STREAM NO SMOKE

Klondike says of the song, “In a weird way, “No Smoke” is all about becoming the better version of yourself. I am the ex-girlfriend, and I am better than her.

Bright, bold, and brilliant colors practically pop off the screen in the visual, which reflects her vibrant and vivacious personality seamlessly. The technicolor dream also perfectly complements her half-blonde, half-pink hairstyle (highlighted by a dyed heart). Between charismatic and cocky bars, the artist’s attitude takes center stage with the intoxicating hookShe don’t want no smoke.However, Klondike is about to light up the game, deftly angling herself as an artist to watch in 2018 and beyond.

No Smokepaves the way for Klondike’s anxiously awaited debut EP, arriving very soon via L.A. Reid’s HITCO Entertainment. The single is the follow up to her track Dripwhich garnered over 2 million views on YouTube in under a month’s time.

ABOUT KLONDIKE BLONDE
Born in Raleigh and raised in the Bay Area, Klondike Blondes perspective has the power to reach listeners everywhere. Breaking boundaries with her sound, innovative sense of style, and Big Gang movement, she brings a much needed energy to hip-hop and pop culture. She began her musical career in high school as a way to escape a not-so positive experience she endured verbal bullying regularly. Shortly after graduating high school in 2017, Klondike relocated to Atlanta where she released her first two songs on Soundcloud, entitled “Big Gang Glocks” and “Love Letter.” The arrival of these two tracks built her a nice buzz and solid social following on Instagram. In 2018, she unveiled her first music video for “Drip,” which garnered 2 million views on YouTube in a month’s time. This caught the attention of established artist and producer Jazze Pha who quickly took her under his wing. Shortly after, she inked a deal with HITCOEntertainment, which she claims, felt like family. Now, she amps up the energy even more withNo Smoke.

FOLLOW KLONDIKE BLONDE: