YellowHeart, the NFT marketplace for ticketing, music, and community tokens, which accepts both crypto and credit card payments, has announced that it will be the official NFT ticketing sponsor of the upcoming NFT.NYC awards ceremony on June 21 at New York Marriott Marquis. The awards mark the pinnacle event of the three-day festival, which is projected to have a record turnout of 15,000 people and 1,500 speakers from 42 countries.
“As one of the earliest adopters of NFT ticketing, we are incredibly proud to be partnering with NFT.NYC to ticket its biggest awards ceremony to date,” said Josh Katz, Founder, and CEO of YellowHeart. “With every year, decentralization and blockchain technologies continue to become more mainstream because of their ability to disrupt industries that historically haven’t been innovative. The ticketing space is one of the most obvious use cases, and we’re elated that NFT.NYC understands this and is eager to evolve alongside us.”
The partnership between YellowHeart and NFT.NYC will grant conference attendees exclusive access to the awards ceremony and dinner. Guests can purchase their NFT tickets from YellowHeart’s mobile wallet, so they can be easily scanned and admitted to the event. By issuing NFT tickets instead of traditional tickets, NFT.NYC will be able to help eliminate scalping, fraudulent tickets, and high secondary ticket prices. YellowHeart uses on-chain analytics, which allows the company to identify if a user has purchased several tickets but transfers them all to other users, which likely indicates they’re a scalper. The ticket issuer is also in complete control if a ticket is resold, and if it is, for how much, so they can help prevent high resale prices.
NFT.NYC often referred to as the “Woodstock” or “Super Bowl” of NFTs, brings together thousands of guests from around the world, including artists, developers, and journalists. During the conference, guests have the opportunity to attend the industry’s most prevalent panels, thought leader talks, workshops, and briefings from numerous household names and brands. There are hundreds of events outside of the conference during the week. This year, YellowHeart has also partnered with Tao Group Hospitality, the biggest global hospitality company in the world, to roll out three nights of NFT ticketing at Marquee in New York. The events will run on June 22, 24, and 25.
