During NFT.NYC, renowned NYC artist Alec Monopoly will be dropping the trailer for his upcoming ‘Rags to Richie‘ collection on billboards in Times Square.
The Rags to Richie project is a 10,000-piece NFT art collection of Monopoly character ‘Lil’ Richie Rich’, which already has momentum within its more than 34,000 member-strong community.
Produced by An Le – the director of Balenciaga’s 2022 digital campaign – the video is an immersive minute-long trailer thrusts viewers into a “Rags to Richie” universe.
