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New Reebok BB 4000 II sneaker release via 360 MAGAZINE.

REEBOK BB 4000 II

Today, in honor of the official re-launch of its iconic BB 4000 II heritage court shoe, Reebok has announced a two-day “Vintage Shop” pop-up celebration, February 10 and 11, 12:00pm – 6:00pm EST, from 484 Broome St, N.Y., NY 10013 (aka 57-59 Wooster). The event, open to consumers, will bring together NYC’s best in vintage sportswear, offering attendees exclusive access to custom products, rare vintage pieces, panel discussions, retro games, and more. Reebok’s SS23 BB 4000 II ($90) collection, featuring four new seasonal colorways and its first women’s-specific model, drops February 1 from Reebok.com and select retailers.

Throughout the two-day “Vintage Shop” event, paying homage to sport-style history, Reebok will platform vintage sportswear shops Select Vintage and Grand Street Local, providing attendees the opportunity to peruse and purchase rare Reebok items from years past, hand-picked exclusively for the event. As a special gift, consumers will receive a pair of BB 4000 II sneakers with every vintage purchase.

Additionally, LAST ONE LEFT, a concept brand changing the way consumers view second-hand garments, will be on-site offering on-demand screen printing for consumers to transform their garments into true 1-of-1 pieces. The event will also offer sounds from local emcees DJ Mil-house and DJ 9AM.

 

Those interested in attending the Reebok “Vintage Shop” can RSVP at ReebokBB.splashthat.com.

 
Soft-launched in fall ’22, Reebok’s BB 4000 II is a transcendent lifestyle basketball sneaker first introduced by the brand in the late ‘80s. The model championed Reebok’s disruptive “BB” footwear range, which – through its irreverent product designs and ad campaigns – would inject new energy into basketball culture in that era, helping to bridge the gap between hardwood and concrete.

For SS23, BB 4000 II tips off the year with a range of premium designs including two varsity jacket-inspired “Letterman” colorways (IG4790, IG4791) and the model’s first women’s-specific executions, “Natural Suedes” (IF4730, IF4731), with all four offering a strong textural mix of premium suede and leather. Fitting for any modern wardrobe or lifestyle (at an accessible price point), the renewed BB 4000 II brings subtle value adds and an elevated construction to the highly wearable silhouette, including Reebok side-stripe and cross-check branding, a unique split Union Jack tongue logo nodding 80’s brand heritage, an EVA rubber midsole, and a durable outsole featuring classic basketball tooling. 

Reebok’s SS23 BB 4000 II ($90) range is available February 1 from Reebok.com, with select colorways landing in-store from HibbettJourneys, and Snipes, and more. Consumers can anticipate the launch of new BB 4000 II colorways and archival stories throughout 2023

 

New Reebok BB 4000 II sneaker release via 360 MAGAZINE.
New Reebok BB 4000 II sneaker release via 360 MAGAZINE.
Marthe Vangman via 360 Magazine

Marthe Vangman

Marthe Vangman is an entertainment industry noisemaker that has managed talent across several verticals at a global scale. 360 Magazine first spotted Marthe when she built out a music event series with the company Studiotime, where Vangman managed all their musical talent relations and produced the events. The series grew to be known as Studiotime Sessions and was a massive success in Los Angeles featuring iconic studios like The Village. Studiotime founder Michael Williams and Vangman decided to take Studiotime Sessions international, which is where she discovered the gap in talent collaborations between her home country of Scandinavia and the United States. 

Shortly after, the trailblazer started working with Invisible Narratives, an entertainment company founded by Adam Goodman and Michael Bay, where she would run the talent projects. Vangman has managed projects with talent such as Deadmau5, Emma Norton, BWA Jack, Tatyana Joseph, Jian Hao Tan, etc. along with the talent for the award winning streaming show “Pride Eve” and assisted with talent for HBO Max’s “Camp Friends”. 

Due to her international background, Vangman has been able to get a broad insight into how brands and influencers collaborate in both the US and Scandinavia, and how different the two countries operate business-wise. Sweden, Norway and Denmark, are trend-based countries with small populations. There’s a few core influencers that have a cult following in each region, and they are the ones that start the trends that everyone then follows. In the US, it’s a bit different because influencers usually are not able to influence a whole population, instead they have their niche audiences that follow them because they share the same interest or simply for entertainment. 

By understanding the different audiences, Vangman saw an opportunity to start building a bridge between the two worlds, so that influencers and brands could collaborate easier and expand beyond their borders.

Vangman explains, “The benefits for brands to expand in Scandinavia is that you can get acknowledgement really fast if you collaborate with the right influencers, meaning the ones that are highly respected by the main public and the ones that start the trends. And the benefits for brands to expand in the US is that they can target really niche audiences that would become consumers of their brand through the right influencers. This doesn’t only apply to influencers and brands, it also applies to musicians and other creators. For musicians, if you collaborate with the biggest Scandinavian influencers and get them to use your music in their TikTok or vlogs, you can become viral pretty fast.”

Most recently, Marthe also started working with Gustaf Toresson, a Swedish entrepreneur, media profile and board member of Forbes 30 under 30 in Europe. Here she’s helping Gustaf launch a podcast that will feature successful creators and entrepreneurs that share intimate life stories. She will be working with Gustaf to secure talent and manage all guest relations. Gary Vee, Matilda Djerf, Lucy Edwards and ZHC are just a few of the names that will be a part of the podcast series.

Valentine’s Day sneakers from Reebok via 360 MAGAZINE.

V DAY GIFT

Reebok has officially laid out it’s Valentine’s Day ‘food & bev’ sneaker pack, available Feb. 1 from Reebok.com and select retailers. 

  • BB 4000 II “Red Wine (IE4102, $90): Reebok’s revamped retro hoops model is draped in suede flavors of red, with vanilla and oak notes, sealed by touches of cork.
  • Pump Omni Zone II “Chocolate (IE9342, $180): The Classic high-top Pump basketball shoe gets dipped in chocolate and red. 
  • Classic Leather “Cherry” (IE4100, $100): This archival running sneaker adds deep cherry overlays across a nostalgic off-white leather upper.

For more info and to purchase product, consumers can visit HERE.

What are the Most Desired Cars from the 1960s?

The 1960s remain iconic and imprinted upon our collective memory. It was a decade of constant change, but the styles are both retro and strangely timeless.

People are fascinated by 1960s fashion and culture and one area where that continuing interest is particularly strong is that of cars. The best cars of the decade are still regarded as beautiful and good to drive.

Classic Decade in Car Design

The 1960s was an era of optimism and that is reflected in its cars. People had money to spend and they wanted cars that were aesthetically pleasing.

A combination of design quality and beauty has made the finest ones sought after classics. Of course, in some ways things have progressed in vehicle design since then.

For example, tire design has advanced. A typical 1960s car was designed to run with bias-ply tires that have overlapping diagonal layers of cords known as ‘plies’ within their rubber.

By contrast modern car tires are radial ones. The cords are steel instead of nylon and set at an angle of 90 degrees, with belts of steel fitted between them and the rubber.

This makes the state-of-the-art tires from brands like Mastercraft more flexible and better able to grip road surfaces.

The top 1960s cars are still very desirable though, such as these models.

  • E-Type Jaguar

This is a legend and that is largely down to its appealing design. It was launched in 1961 and its sleek aerodynamic body looked like something from another planet.

There are faster 1960s cars but few that look better.

  • Ford Mustang

This 1964 car combined a unique straight body, with an open-top for cruising. The original V4 engine meant it was not the fastest, but it was reliable, and later models with the V8 improved its speed.

  • Chevy Corvette

The C3 model has the Apollo astronaut connections, but the C2 is the real classic. It boasts a slinky design, while the independent rear suspension makes it a stable and reliable drive.

  • Mini Cooper

This became an iconic 1960s vehicle following the the 1969 film The Italian Job and it summed up the classless ideals of the decade. It is reliable to drive and attractive to look at.

  • Jaguar Mk II

The Mk II is probably the defining 1960s saloon car. It was an aesthetic upgrade on the Mk I and oozes class, but is also fast and dependable thanks to its XK 3.9-litre engine.

  • VW Beetle

The Beetle was the main small car rival to the Mini and is as famous. It was actually launched in 1938 but achieved widespread popularity in the 1960s and it offers unique design coupled with reliability.

  • Lincoln Continental

Another car instantly recognizable by name alone, this giant vehicle boasts an unusual ‘slab’ shape. It also has opulent interiors and a reliable engine, which ensured major sales.

  • Renault 4

Unlike the other cars featured here, the Renault 4 was never glamorous. However it was dependable on the road and had a striking look plus rear seats that could be taken out to increase space.

  • Aston Martin DB5

Famous as the James Bond car, this is sleek and elegant, with a fast and consistent six-cylinder 4.0-litre engine, ensuring class all the way.

  • Pontiac GTO

This achieved 1960s-star car status thanks to its ultra-potent V8 engine that provided over 100 greater hp than rival cars. It also looks great, with a streamlined sloping body.

  • Lotus Elan

Considered one of the finest sports cars ever designed, this 1962 model has a small and lightweight body that counteracts the relatively low hp engine. It is remembered as the car Emma Peel drove in The Avengers.

These are the greatest cars of the 1960s and have never gone out of fashion even if they cannot accommodate state-of-the-art tires.

P2E and Real Money Gaming Explained

A new gaming industry sector has begun to emerge in recent years that rewards players for the time they spend gaming. The profile of play-to-earn gaming – as well as that of its predecessor, real money gaming – has been given a significant boost over the past 18 months thanks to the integration of cryptocurrencies and blockchain tech.  

In this article, we’ll take a closer look at the different categories of play-to-earn (P2E) and real-money gaming.  

Real Money Gaming 

Real money gaming, in which players have the opportunity to play for financial rewards, was, in many ways, the older cousin of P2E games. While there are important distinctions between the two, with real money gaming often requiring players to spend resources in order to earn, nevertheless the appetite for this type of gaming activity nevertheless has set the stage for P2E games to emerge.  

Real money gaming, or iGaming, is still a highly popular online gaming sector, with platforms and apps catering to the needs of players all over the world. Recent expansion has meant that keen players can now play slots in US states, while ongoing online poker tournaments are in regular play throughout Europe.  

Early Iterations of Play to Earn Gaming  

We saw elements of play-to-earn gaming first emerge into mainstream gaming sectors with the rise of mobile gaming apps. The freemium business model, in which apps are initially free to download and play, but require microtransaction purchases to unlock new levels or character skills, incentivises gamers to play for longer by giving them the opportunity to “earn” in-game items.  

These items in-game items often included armour, weapons or other virtual goods necessary for the game, and while players could “trade” their goods virtually, they had no real-world financial value.  

As MOBA games and MMORPGs began their ascension, developers started to integrate these loot box rewards into full-scale video games. There may still have been a monetisation elements involved that required players to spend resources to “level up”, but incentives were still there to keep playing in the form of in-game rewards.  

The Blockchain Era 

The advent of blockchain gaming had a revolutionary impact on the P2E sector by introducing in-game rewards that had a real-world value. The decentralised nature of blockchain tech made it possible for developers to create gamng systems that allowed for the generation and management of digital assets. Previously, in-game items earned by players were tied to that particular game. However, blockchain tech suddenly made it possible for players to have true ownership of their earned assets.  

Now, P2E crypto and blockchain gaming – or GameFi as it’s become known – is a fourshing crypto scector that could disrupt the traditional gaming space for several years to come. By rewarding players with assets in the form of NFTs (non-fungible tokens), blockchain games enable gamers to generate genuine financial rewards. NFTs can be bought, sold and traded on blockchain exchanges, which players are then able to convert into fiat currencies or reinvest into a crypto of their choice.  

Dante Bowe GRAMMY Yacht Cruise in LA via 360 Magazine.

Grammy Yacht Party

GRAMMY-Award Winning Artist Dante Bowe and his new management company TRUE Music are having a VIP invite-only Sunset Soiree Event on Saturday, February 4th. It will take place on the Fanta Sea Yacht at the Marina Del Rey in celebration of his forthcoming new album, Press Play.

The event celebrates the launch of Dante as a solo artist, with his first hit single, Hide Me that was released on January 13. The single’s new sound highlights his entry into the mainstream R&B market while staying true to his gospel roots. There will be a special performance by Dante, giving a sneak peek of his forthcoming new music.

Photo: True Music

Cancer article for 360 Magazine.

What electromagnetic wave helps treat cancer? PEMF or Something Like that?

Cancer disease is causing a lot of death casualties in humans. The medical sector is doing a lot to cure this disease but still no effective and proper cure in sight. Medical science is still trying and succeeding in finding new effective ways to help patients get rid of this painful disease. The treatments used to cure cancer disease are radiotherapy and chemotherapy. Radiation therapy uses particles of high energy, such as protons, electrons, gamma rays, and x-rays. These rays damage the cancer cells and replace them with new and healthy cells. In other cases, surgery proves to be effective in treating cancer. There are many events when a combination

of these treatments is also employed. 

These treatments are not 100% effective. They are also not free from side effects. The other painful aspect of these treatments is that most patients do not tolerate them. Seeing the drawbacks of cancer treatments, scientists gather together to invent alternative ways to treat this disease. The outcome of this gathering resulted in the three main methods to treat cancer which include Pulsed Electric field (PEF), Pulsed ElectroMagnetic Field (PEMF), and Cold Atmospheric Plasma (CAP).

Most effective therapy:

PEMF therapy is the most powerful of the others. It offers many advantages: PEMF therapy can kill cancer cells selectively due to their electromagnetic sensitivity and specificity. PEMF therapy is a non-invasive treatment technique. This therapy is non-toxic and also safe to apply.

In this method, electromagnetic fields induce microcurrents in the body or to a specific tissue. The stimulation with a particular intensity and suitable duration induces a current across the targeted cell membranes. This impulse triggers nerve cells or muscles to propagate action potentials. There are two methods to apply PEMF treatment. It is considered a primary therapy, or we can employ it with other antineoplastic cures. Now PEMF devices are available in the market. With time, they are also budget-friendly in terms of price.

The prospect of PEMF therapy in oncology has further potential in the future due to the need for controlled clinical studies. As for as the physics of a PEMF device is concerned, a PEMF device consists of a current source. An ionized gas, called plasma, is produced due to high voltage. The plasma consists of electrons, ions, and neutral particles. 

When CAP applies to cancer cells or tissues, physical factors such as electromagnetic fields and UV rays and chemical aspects such as Reactive Oxygen Species (ROS) and Reactive Nitrogen Species (RNS) generates. CAP has more abundant forms of action when exposed to cancer cells, which can better avoid the drug resistance of cancer cells during treatment. The biological effects of time-varying PEMFs are a significant area of research. The primary focus of the examination is on using very low-frequency bands. The clinical applications use pulsed or sinusoidal magnetic fields below thousand Hz with magnetic induction strengths within hundred Gs. The advantage of the technique is that the pulsed magnetic field generally does not cause significant thermal effects in organisms due to the short duration of action and low irradiation power.

We can change the path of charged particles in an organism by changing the external electromagnetic field. The technique also affects the cell membrane potential. Such changes affect the function of membrane proteins, which can lead to changes in cell membrane permeability and membrane-specific ions. It finally affects the regulation of cellular operations. The magnetic field has a strong penetration ability in the organism. Therefore, PEMF therapy is a treatment for cancer patients.

Author: Amelia Croud

Authors EMail: ameliacroud@gmail.com

Making the Cut's Esther Perbandt is on the cover of 360 MAGAZINE.

NFIF NYFW SHOW

Thursday, February 9

7pm-10pm

Room & Board Flagship
[CHELSEA]
236 W. 18th ST
NY, NY 10011
USA

NEXT FRONTIER IN FASHION

Dear Potential Donor:

On behalf of 360 Magazine, Incorporated (an NGLCC certified LGBT Business Enterprise), DT Beauty, Incorporated, Under One Roof Productions, LLC we’d like to formally invite you to join us as a sponsor for the upcoming fashion pin NYC at Room & Board, Next Frontier in Fashion. This event is a fantastic opportunity to join us in highlighting emerging fashion designers and trends from around the world and will allow you to promote your brand to like-minded individuals and press in location.

Next Frontier in Fashion is committed to making our event not only the year’s most successful show, but OUR greatest show ever. To accomplish the task, we are partnering with quality sponsors like you.

In return for your generous financial support of event name, we will promote your brand in our marketing campaigns, promotional materials, during the show, and in post-show communications. These promotions will benefit you by increasing brand awareness amongst a target audience of thousands and top ranking media outlets. 

360®, NFIF‘s official media sponsor has a reach/circulation of the following:

2,500,000 downloads
670,000 visitors
110,000 print

DEMOGRAPHICS

19-39 yro fe/male college-educated youthful connoisseurs within their respective global communities with a strong interest in breaking news, pop culture, travel, auto, health, fashion, philanthropy, art, design, tech, music, and entrepreneurship.

Their latest sighting was on ABC’s Dancing with the Stars, featuring former cover girl Skai Jackson.

As always, our success depends on partnership with brands like yours, and we are proud to have served as a valuable marketing partner for years. For any questions or concerns, we encourage you to reach out to us directly on email. Thank you for reviewing our sponsorship proposal attached, and I look forward to partnering with you to make event name a success!

Sincerely,

D’angelo Thompson + Javier Pedroza

DT Beauty INC + Under One Roof Productions LLC

Founders + Producers


SPONSORSHIP OPPORTUNITIES


TITLE – $25,000


• Dedicated Exclusive Activation Space

• On-site Signage throughout Room & Board

• Award Presentation with speaking opportunity

• VIP seating for 10

• Placement on all pre-collateral and event signage

• Inclusion on all Press coverage

• Logo Placement on Step & Repeat

• Dedicated E-blast inclusion and Logo on All

• Inclusion hashtag and handle on all social posts

• 10 raffle tickets for Room&Board furniture

• On stage program presentation opportunity

• Red carpet photo opportunities with celebrities and community leaders

• Company recognition in event press release

• Company recognition and logo placement on NFIF website for one year


CHAMPION – $20,000


• Exclusive Activation Space

• On-site Signage

• VIP seating for 10

• Placement on all pre-collateral and event signage

• Inclusion on all press coverage

• Logo Placement on website page

• Dedicated E-blast inclusion and Logo on All

• Inclusion hashtag and hanle on all social posts

• 5 raffle tickets for Room&Board furniture


TRAILBLAZER – $15,000


• Activation Space

• On-site Signage

• VIP seating for 5

• Press coverage

• Logo Placement on website page

• Dedicated E-blast inclusion and Logo on All

• Inclusion of hashtags


VIP/INFLUENCER

LOUNGE – $10,000


• Exclusive VIP Activation Space

• Exclusive STEP & REPEAT w/ 360 Cam

• On-site Signage

• VIP seating for 3

• Logo Placement on website page

• Dedicated E-blast inclusion and Logo on All

• Inclusion of hashtags on all social posts

• 2 raffle tickets for Room&Board furniture


Sanaa Lathan on the cover of 360 MAGAZINE.
Demi Lovato is a 360 MAGAZINE cover girl.
Steve Aoki covers 360 MAGAZINE.
Rapper Eve covers 360 MAGAZINE.
Swedish House Mafia via 360 MAGAZINE.
BEP star Will.i.am covers 360 MAGAZINE.
360 MAGAZINE places Saweetie on the cover.
Jay Wheeler covers 360 MAGAZINE.
Skai Jackson is a 360 MAGAZINE cover girl.
Skai Jackson is a 360 MAGAZINE cover girl.

This month’s Emerging Entrepreneur is Berlin native and Making the Cut participant Esther Perbandt.

Esther Perbandt’s Cover Photographer: Vaughn Lowery

Buying online article via 360 Magazine.

Ballet Pumps Searches Skyrocket

Global searches for ‘ballet pumps’ skyrocket 742% after Bella Hadid’s post on Instagram

A new finding by Boohoo reveals that online interest in ballet pumps skyrocketed 742% worldwide on the 18th of January, hours after Bella Hadid posted a stylishly posed photo wearing a pair of white satin ballet bumps.  

Searches for ‘ballet core’ also skyrocketed 1,424% worldwide, and searches for ‘Miu Miu ballet pumps’ increased by 614% worldwide, proving how many of Hadid’s followers wanted to get their hands on a pair.

The analysis reveals that online interest in the ballet-core fashion trend exploded after the American supermodel posted the photo to her 57 million followers.

The image captioned ’17 hour flight to work’ showed Hadid pairing a sheer lilac geometric patterned top with a raspberry red midi skirt and a pair of Miu Miu white satin ballet pumps and lilac socks.

The ballet core fashion trend is a hyper-feminine styling take on all thing’s ballet and dance, with the focus remaining on the clothing dancers wear during training and performing such as ballet pumps and leotards.

A spokesperson for Boohoo commented:

“The ballet core style is on the rise and with huge celebrities such as Bella Hadid posting on Instagram her effortless take on the trend. It is a testament to not only the style, but also Hadid herself that a single post can cause such a rise in interest.

Although the trend is emblematic of nineties and early noughties style, the aesthetic was worn by many celebrities throughout last year, especially at the 2022 Met Gala. The theme for the Gala was ‘Gilded Glamour’, and saw celebrities such as Tessa Thompson, Billie Eilish and Emma Stone sport gorgeous looks inspired by ballerinas.”

Boohoo conducted the research.