Posts tagged with "music industry"

Heather Skovlund Music illustration 360 Magazine

The Don Was Motor City Playlist

Music Icon Don Was to Launch Weekly Show, “The Don Was Motor City Playlist,” on Detroit’s NPR Station, 101.9 WDET-FM and streaming worldwide beginning 10 pm, April 16, 2021.

“The Don Was Motor City Playlist,” hosted by Don Was and WDET Music Host Ann Delisi will feature playlists curated by Was and tales from his more than 30-year career as a musician and producer.

Blue Note Records President, six-time Grammy Award Winner and music industry powerhouse Don Was is launching a weekly broadcast program Friday, April 16 in his hometown of Detroit. On the new two-hour show, The Don Was Motor City Playlist, Was will dig deep into his music archives to curate playlists and share personal stories about the artists whose songs he features. The show will pay homage to the Motor City and artists with whom he works and loves. It will be broadcast on Detroit’s NPR station, WDET 101.9 FM and available to stream on WDET’s website, the WDET mobile app, and on smart speakers.

The show will air every Friday from 10 pm–midnight and will be hosted by Was along with producer and co-host, Detroit radio personality Ann Delisi.

“This show is really different in that it is completely freeform,” says Was. “The format will be an old school stream of consciousness; diverse with songs that I love and want to share with listeners. It’s been really fun to make the playlists. I get to do this show from my birthplace of Detroit with the great Ann Delisi. You will hear stories about The Stones. Stories about Dylan. Stories about Bonnie Raitt and Iggy Pop. Stories about Detroit.”

The name of every playlist will be inspired by Don Was’ history in Detroit. As listeners tune in from around the world, they will hear commentary about the Motor City and its rich musical and cultural histories. Dubbed, “the most exciting city in America” by the New York Times, Detroit is the birthplace of Was, Jack White, Big Sean, Alice Cooper, Eminem, Elvin Jones, Pepper Adams, Marcus Belgrave, James Carter, Carl Craig, Alberta Adams and many others.

“Don Was is a genuine and fascinating storyteller who will give listeners intimate insight into music makers. Don is a Detroit treasure and so is Ann Delisi. We are thrilled that Don and Ann will be teaming up to create The Don Was Motor City Playlist on WDET,” says Mary Zatina, General Manager of WDET. It’s a perfect trio — “Don’s energy and talent in the music industry is in a league of its own. Ann, whose ear is to the ground in music of every genre, both share the ability to deeply engage listeners as they narrate stories and anecdotes about music making. The third leg of the formula is WDET — a one-of-a-kind radio station known for innovation and eclectic offerings that inform and delight audiences in metro Detroit and around the globe.” WDET, which has been on the air for 73 years, is Detroit’s flagship National Public Radio Station.

Delisi has been a Detroit broadcaster and producer for more than 35 years. Her show Essential Music is a treasured go-to for listeners to discover new music as well as look back at landmark albums, musical moments and the musicians who created them. She has interviewed everyone from David Bowie to Adele to White House Photographer Pete Souza. Dedicated to exploring the creative spirit that drives artists, Delisi said the idea to partner with Was came up in one of their many conversations over dinner.

Ann recounts the story of how the Don Was Motor City Playlist came about–“We were having dinner in Detroit when he was in town for the Concert of Colors global music festival. He talked about listening to WDET and the late night show “Jazz Today” hosted by Bud Spangler. He said that his dream was to do a show like that and play songs that were his personal favorites – from any genre and from era. Months later, I suggested to my WDET colleagues that Don should host a show on WDET and everyone loved the idea.”

WDET Program Director Joan Isabella says, “Don and Ann have a deep love of music and reverence for the artists who create it. Ann is a savvy interviewer and as his co-host, she will ask questions about his work that listeners will relish. The Don Was Motor City Playlist provides a platform for Don to share his life experiences as a musician, producer and record label president. Having heard many of Don’s stories throughout the years, I know it’s going to be a blast for the listeners.”

A pivotal moment in developing the show’s potential occurred years ago when Was visited WDET to be interviewed by Delisi, only for the show to be preempted due to a national emergency press conference.

“Back in 2012, our live interview was preempted, so we ended up recording a lengthy interview in a small studio sharing stories and talking about music. In the years that followed, I began working with Don on the Concert of Colors and we would always talk about music. Little did we know that all of those conversations were preparing us for this show,” says Delisi.

“I’ve been going through my record collection, music from Detroit and beyond, on and off Blue Note,” says Was. “Maybe some music that hasn’t been released from Was (Not Was), but I’m modest with this show, I haven’t decided that part yet.”

Fans can hope.

For more than 70 years, from our Midtown Detroit location on the campus of Wayne State University, WDET-FM 101.9, Detroit’s NPR station, has delivered a unique mix of news, conversation, special programs and music programming. Our 48,000-watt broadcast signal reaches a 70-mile radius across all of southeast Michigan, northwest Ohio and southwest Ontario. It expands nationally through our live stream, website, mobile app and podcasts. WDET-FM 101.9 is a community service of Wayne State University. Support for WDET comes from Wayne State, the Corporation for Public Broadcasting, local foundations, and through private donors and corporate underwriting.

Ariana Grande illustration by Heather Skovlund for 360 Magazine

Ariana Grande × The Voice

Multi-platinum global recording artist, Grammy Award winner, and talented actress Ariana Grande will join the upcoming Fall 2021 cycle of NBC’s “The Voice” as a coach.

Grande, a powerhouse vocalist whose international fan base of “Arianators” has enabled her to rapidly become one of the biggest pop superstars of our generation, will be joined by returning iconic coaches Kelly Clarkson, John Legend, and Blake Shelton, along with host Carson Daly, on the four-time Emmy Award-winning musical competition series.

With her most recent album, “Positions,” recently breaking the record for most songs to debut at #1 on the Billboard Hot 100 and cementing her as Spotify’s most-streamed female artist of the past decade, Grande, a self-proclaimed fan of “The Voice,” claims a red chair at a pivotal point in her career.

“As an undeniable force in pop music, Ariana’s inimitable success in the music industry is extraordinary,” said Jenny Groom, Executive Vice President of Unscripted Content for NBCUniversal Television and Streaming. “We were thrilled to learn that she is a true fan of ‘The Voice’ and know that this enthusiasm will add to her impact as a dynamic coach. Ariana is a visionary with over a decade of experience in the music industry. Her unmatched vocal skills, creativity, and unique expertise on all facets of the industry will make her an invaluable coach to the next generation of artists.”

Said Grande, “I’m so honored and excited to join ‘The Voice’ family! I have been a huge fan of the show for such a long time. I can’t wait to go head-to-head with the incredible coaches, get to know these new artists, and help to take their craft to the next level.”

A Grammy-winning, multi-platinum recording artist and international superstar, Ariana Grande was the first artist to hold the top three Billboard Hot 100 spots since the Beatles in 1964 with “7 Rings,” “Break Up with Your Girlfriend, I’m Bored,” and “Thank U, Next.” In 2020, she became the first and only artist to have five singles debuts at #1 in the chart’s history. At age 27, she has delivered five platinum-selling albums and surpassed 35 billion streams – she’s Spotify’s most-streamed female artist of the past decade – while rapidly becoming one of the biggest pop stars of our generation with her powerhouse vocals and unmatched presence both on stage and with her fans. She recently won a Grammy for Best Pop Duo/Group Performance for “Rain on Me” with Lady Gaga.

The Battle Rounds for Season 20 of “The Voice,” with current coaches Kelly Clarkson, Nick Jonas, John Legend, and Blake Shelton, continue Monday, April 5 and April 12 at 8 p.m. ET/PT on NBC.

For the 2020-21 season-to-date, “The Voice” is the #1 alternative series among total viewers. The show has ranked among the top 5 most-watched alternative series for each of its 11 broadcast seasons on the air.

Season 20 marks the 10-year anniversary of “The Voice.”

“The Voice” is a presentation of MGM Television, Warner Bros. Unscripted Television in association with Warner Horizon, and ITV Studios The Voice USA, Inc. The series was created by John de Mol, who serves as an executive producer along with Mark Burnett, Audrey Morrissey, Amanda Zucker, Kyra Thompson, and Adam H. Sher.

Cian Ducrot of Darkroom/Interscope Records image shot by Jennifer McCord for use by 360 Magazine

CIAN DUCROT – CROCODILES

RISING IRISH ARTIST: CIAN DUCROT 

NEW SONG “CROCODILES” IS A FAMILIAR TALE OF REEVALUATING FRIENDSHIPS THAT NO LONGER SERVE US. 

LISTEN HERE | WATCH VIDEO HERE

Irish songwriter, producer, and artist Cian Ducrot releases a brand new song titled “Crocodiles.” The song, a follow up to his recent single “Not Usually Like This” is another prime example of the young, multidisciplinary, stellar songwriting talent. “Crocodiles,” produced by Cian and co-written with collaborator Bill Maybury, proves to be an instant fan favorite with its anthemic chorus and Cian’s cunning melody play that will keep the listener engaged all the way to the end. Speaking on the song’s meaning, Cian had this to share:  

“‘Crocodiles’ is a song I wrote after I experienced being let down by my closest friends when I needed them the most. Coming to terms with the idea that those you’d do anything for [those who] wouldn’t do the same for you hit me extremely hard.” – Cian Ducrot.

“Crocodiles” marks the second release off of Cian’s upcoming EP–his first with U.S. label Darkroom/Interscope Records. His previous single “Not Usually Like This” has already amassed over three million plays across DSPs, not including the very special performance that Cian treated fans with on Mahogany Sessions, which has over 320,000 views. Watch the incredible live session here.

About Cian Ducrot

Raised in Cork and based in London, but just as likely to be found recording in LA, Cian Ducrot takes a nomadic approach to pop music. Home for this 23-year-old singer, songwriter, producer and classically-trained multi-instrumentalist is wherever he happens to find his laptop and guitar–no matter where he is. Growing up in a broken home, Cian sought relief in music, listening to his Mum playing everything from Bach to Chopin­–often finding that music was a way to escape the trials of abuse, a turbulent family dynamic and more. It’s no surprise that he went on to focus on music in schoo, joining musicals and drama clubs, mastering different instruments and performing from a young age. Cian will eventually win a full scholarship to study classical flute at the Royal Academy of Music­–one of the most prestigious performing arts schools in the world. Around the same time, Cian knew that in order to create original music, he would have to teach himself how to produce. And so he did.

A couple of years into his schooling, Cian took a short trip to Los Angeles, CA–a trip that inspired him to pursue his dream of becoming a pop artist instead of a classical flautist. He decided to take a risk leaving his schooling (and the full ride scholarship that came with it) and moved back to Ireland to plan for his new dream. Cian was steadfast in his new writing journey, with money being tight he would often couch surf between London and L.A. The product of these experiences was his debut release, started in college (2020)–a mixtape that chronicles his unconventional road into the music industry. The risk ended up paying off when he was discovered by Darkroom/Interscope Records last Summer; promptly signed him to the label. Capitalizing on his natural talent and years of dedication, the Irish songwriter/producer and artist is at work on a new project and aims to showcase his diverse talents while exploring issues of love, loss, masculinity and frustration. Cian wishes to create music that listeners can relate to and find solace in­–not unlike how a young Cian once did.

"90s Kids" by Jax artwork by Ted Sullivan via Atlantic Records of Warner Music Group for use by 360 Magazine

JAX – 90s Kids

JAX does it for the “90s Kids”

Multi-talented singer-songwriter premieres nostalgia anthem, available now via Atlantic Records

STREAM “90S KIDS” HERE

Singer-songwriter Jax has premiered her highly anticipated new single “90s Kids” – available now via Atlantic Records. The nostalgia-fueled anthem became an instant fan-favorite after being previewed on TikTok late last year, packed with all the quintessential decade references from Tamagotchi to Britney Spears.

“I’m obviously a 90s kid, and grew up with all these amazing trends that I’m still obsessed with today” said Jax. “One night at 3am I was just thinking of all the times I’d watched ‘Saved By The Bell,’ played Super Smash Bros, danced to Britney Spears and I just put it all in a voice memo. Next thing I knew by sunrise I had this anthem to rep all my fellow 90s babies.”

“90s Kids” follows the release of “Ring Pop,” Jaxs major label-debut which yielded a massive viral response and high-profile appearances on The Ellen DeGeneres Show, Access Hollywood & more. Initially teased on TikTok, “Ring Pop” instantly captivated fans with its honest lyrics that perfectly encapsulate the emotions being felt by so many in today’s predicament. Her warm delivery coasting over dreamy guitar and snappy percussion as she croons to her boyfriend, “Don’t need no diamonds, you’re my rock, and I’m okay with a ring pop.

Raised in New Jersey by way of New York, Jax got her start by performing a wide variety of genres and in bands growing up. At the age of 18, she developed cancer above her vocal cords, which returned following a couple months of remission right as she relocated to Los Angeles in pursuit of her music. Left unable to sing herself, Jax turned to songwriting for others and found industry success behind-the-scenes.

As her ability to perform returned, Jax needed to pivot yet again when the COVID-19 pandemic struck. This time she turned to TikTok, posting a hilarious response to the pop gem “Stacy’s Mom” from “Stacy’s Mom’s Perspective” which exploded with nearly 9 million views in just a few months and “Update from Avril Lavigne & Sk8er Boi 18 years later” which became her most successful parody to date with over 14.5 million views. She continued to go viral a dozen or more times over, eventually amassing over 1.6 million followers on the platform, 200 million total views and 28 million “likes.” With a massive online audience under her belt, Jax began sharing her own original music in late 2020 to an overwhelmingly positive response – ultimately leading to her singing with Atlantic Records for her forthcoming debut full-length.

Piso 21 illustration by Heather Skovlund for 360 Magazine

Piso 21

“From Colombia to the world. I think we are in such a beautiful time that Colombia is shining for good reasons… Maluma, J Balvin, Karol G, Camilo, Greeicy, Us… it is an example of what we represent.”Lorduy

@Piso21 covers @360Magazine – exclusive interview at 7 PM EST
@dimpiso21 @pablopiso21 @profepiso21 @lorduypiso21

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Headphones illustration by Heather Skovlund for 360 Magazine

Music Streaming Revenues Jump

Music Streaming Revenues to Hit $23B in 2021:

A 50% Jump Compared to pre-COVID-19 Figures

Like many other sectors, the music industry has been significantly affected by COVID-19, with the massive cancelation of live events and huge ticket sales revenue drops amid the lockdown. With earnings from live music events shrunk to the lowest level in history, artists increasingly rely on income from streaming platforms. According to data presented by BuyShares.co.nz, music streaming revenues are expected to hit $23bn in 2021, a 50% increase compared to pre-COVID-19 figures.

Revenues to Jump by $3.3bn in a Year, Number of Users to hit 620 Million

Even before the pandemic, the music streaming industry witnessed impressive growth, with revenues rising by a CARG of 20% year-over-year. Statista survey showed that in 2017, the unified market was worth $10.5bn. In the next two years, this figure jumped to $15.2bn. However, last year, music streaming platforms witnessed the biggest annual revenue growth, as COVID-19 halted live events. Statistics show that revenues surged by almost 30% year-over-year and hit $19.7bn in 2020. The ongoing lockdown is expected to continue driving a rise in music streaming consumption, with revenues growing by another $3.3bn this year. By 2025, the entire market is forecast to hit a $33.3bn value. The Statista survey showed the number of people using music streaming platforms also surged amid the pandemic and jumped from 425.6 million in 2019 to 626.2 million in 2021. More than 900 million people worldwide are expected to use music streaming services in the next four years.

Spotify hit 155 Million Premium Subscribers in 2020, Double than Apple Music

As the world’s largest music streaming market, the United States is expected to reach 100.7 million users and $8.7bn in revenue in 2021, a 16.6% increase in a year. The Chinese market, the second-largest market globally, is forecast to grow by 20% YoY and hit $2.2bn value this year, almost four times less than the leading US. Nevertheless, with 177.7 million users in 2021, the country has the largest number of people using music streaming services globally. According to Hootsuite’s Digital 2021 Report, more than 81% of surveyed internet users in China reported listening to music streaming services last year. The United Kingdom ranked as the third-largest music streaming market with $1.4bn in revenue this year.

As the biggest music streaming service globally, Spotify (NYSE: SPOT) hit 345 million monthly active users and 155 million premium subscribers in December 2020, a 25% jump in a year. While Apple (AAPL: NASDAQ) hasn’t publicly commented on its subscriber count since reaching 60 million in June 2019, estimates from MIDiA Research put Apple Music subscribers at 72 million in 2020, or half the Spotify count.

 

The full story can be read here.

TRIP Artwork by Kevin Young Via Universal Music Group

BOSLEN RELEASES MIND-BENDING SINGLE: TRIP

The genre-busting Vancouver up-and-comer Boslen dives deep into his bag of tricks for the moody, mind-bending single TRIP out now. Listen HERE. This is the first single from Boslen’s forthcoming debut album DUSK to DAWN. TRIP is a vivid day-in-the-life story from Canada’s next star, celebrating the successes of a whirlwind year in his own woozy, wilding way.

As we’ve come to expect from Boslen, TRIP is a sonic joyride through indie pop, rap, and R&B, while psychedelia swirls and drums dart in and out of trap. Boslen drifts over and dives into the shifting production (from justsayin, NXSTY, and MSXII), spitting about taking every opportunity and passing up naysayers: “I’m ducking the bullets, I’m ducking the clowns/You live life to the fullest til you not around.” For Boslen, TRIP is a chance to reflect on his journey so far, even while pushing his sound into the future. “It feels like there are constant highs and lows being an artist that’s coming up,” he says, “I wanted TRIP to showcase both the light and the dark.”

DUSK to DAWN will be Boslen’s first project since 2019’s Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. He’s been hard at work releasing a slew of singles/videos including Hidden Nights, and Lightspeed, which is off the Black Lotus EP. In 2020 Boslen dropped VULTURES, and My Ways, which showed how much he’s been refining his style and expanding his scope. This new album is poised to accelerate his eclectic sound even further, moving fluidly from genre to genre while orbiting Boslen’s Swiss-Army-knife delivery. With a vision this focused, and hits like TRIP in the bag, Boslen has already proven himself worth following. Each release offers something brand new.

Listen now here.

Teddy Swims Album Image

Teddy Swims – “My Bad”

Newly minted Artist To Watch” by Rolling Stone, ace Atlanta singer/songwriter Teddy Swims is back with his first new single and music video of 2021 entitled “My Bad” today. Get it HERE and watch the video HERE.

Once again, his rich vocals take center stage on the track, simmering with soul, spirit, and swagger. In the accompanying music video, he steps into the squared circle as wrestler “Magic Dirty.” 

About the song, he said, “We wrote this song about my fear of commitment. The video was a real dream come true, and I was able to set foot in an actual ring for the first time in my life. I hope people enjoy watching this as much as we enjoyed making it!” 

It’s a big day for Teddy. In addition to the single dropping, he makes his national television debut on NBC’s The Kelly Clarkson Show where he’ll perform “My Bad.” 

Teddy recently appeared on the latest episode of Allen Stone’s “Live At The Lodge” on Stone’s YouTube channel. The two teamed up to cover the Hall & Oats classic “Sara Smile. Watch it HERE. Teddy will also appear on Allen’s special Valentine’s Day virtual concert on February 12th.

To cap off a breakthrough 2020, Teddy enlisted Country star Thomas Rhett to feature on a new version of “Broke.Inciting critical applause, Billboard described it as “Guaranteed to make you smile and tap your toes at the same time. A winning combination.The original “Broke”—Teddy’s second original release—earned raves from the likes of Idolator, Flaunt, and American Songwriter, the latter of which praised Teddy’s “honest, emotional” sentiments. Music critic Bob Lefsetz was similarly wowed by “Broke,” writing, “I’d say it’s a one listen smash, but that’s not an accurate description, IT’S A FIFTEEN SECOND SMASH!”).  Teddy got his start by posting covers on YouTube out of his bedroom. His bold voice immediately resonated as he impressively attracted an audience of 1.7 million through a steady stream of both hilarious and heartfelt moments.

About Teddy Swims

Teddy Swims contains multitudes. It’s right there in his name— “Swims” is an acronym for “Someone Who Isn’t Me Sometimes,” and it’s a kind of shorthand for everything he stands for. There’s the fact that his voice sounds cozy and rich over any of the many genres he loves to mix up, from the pop and soul most have heard, on to gospel, hip-hop, and hard rock. But it’s even bigger than the Atlanta singer and songwriter’s rich baritone. To Teddy, the concept goes beyond his art, it means empathy, connection, using music to serve a greater good, and staying true to your people—in his case, a core group of about a dozen buds, bandmates, producers, and other various visionaries who knew him well before he became Teddy Swims.

“I’m too hard on myself,” says Teddy, though you wouldn’t know it from his bright, boisterous presence in his songs and videos. “I’m always in my head. You gotta have the guy behind you who says, ‘Man, this is great!’ Well, I’ve got 12 of those guys, and they’re the best people I know.” 

Today, of course, Teddy has a following of millions who’ve gravitated to him on the strength of his funk-laced originals and unexpected covers (like his version of Shania Twain’s “You’re Still the One,” which Twain herself has praised). But getting here has been a wild journey. The man born Jaten Dimsdale grew up in Georgia, a preacher’s grandson with a powerful voice of his own. He played football and a handful of roles in high school musicals, but it was a particularly active time in Atlanta’s metal, punk, and rap scenes—music called to him. Teddy being Teddy though, it was all of the music. Taking his place behind the mic in a handful of acts, he rapped, screamed, and even cooed cover songs at wedding receptions. By 2018, he was in multiple bands including a progressive jam crew called Elefvnts.  

By 2019, Teddy was out of a job and a home, crashing with his dad while hoping for a lifeline. He unwittingly made one for himself when, on a whim, he shared a video of him singing Michael Jackson’s “Rock With You” on YouTube. “It was the 10-year anniversary of his death,” Teddy recalls, “and we just thought we’d pay homage. Within a few days, it was going crazy.” As it turns out, that clip was Teddy’s first step in making his way from broke to “Broke.” More covers followed—spanning Marvin Gaye to Billie Eilish—showcasing his talent, humor, style, and ease in the studio, and garnering more and more fans in the process. Teddy upgraded his situation, but not in the way most burgeoning stars would. That core team of his have been with him night and day ever since, quite literally. They live in the same house; they share the same dreams. 

“I wasn’t willing to give up the people around me who keep me sane and safe,” Teddy says. “We figured if we all put our heads together and focused on this, we wouldn’t need anybody else.”

But Teddy knows there’s always room for more under his roof. After signing to Warner Records in early 2020, he released his first original song—the frisky, funked-up “Picky”—and took off on a sold-out cross-country headlining tour. Then came “Broke,” a raucous clap-along anthem about the joys of (finally) making and spending mad cash, produced by Julian Bunetta (One Direction) and reworked version featuring Grammy-nominated superstar Thomas Rhett.  The tracks and their accompanying videos comprise a glorious celebration of excess that’s plenty justified by all of the reverent nods to James Brown and Teddy’s goofily sweet sense of humor. “Girl, whatchu want? Go pick it out,” he sings slyly. “My wallet lookin’ bigger than my belly now.” 

And for all his talk about pop-star excess, Teddy is a man who makes every cent count. After releasing his timely cover of Marvin Gaye’s “What’s Going On?” in June, he donated all royalties to the NAACP Legal Defense and Educational Fund. He also pays his crew members a salary, plus bought his Dad a new truck. All of which is to say: he puts his money where his mouth is, and wears his heart on his sleeve. As for what’s next, Teddy’s expanded his family to include folks like Dallas Davidson (Blake Shelton, Luke Bryan), Dave Cobb (Brandi Carlile, John Prine), and Boy Matthews (Keith Urban, Duke Dumont). And he’s counting down the days until the world is able to hear the wide-ranging sound he’s crafting: “Everything from straight hip-hop to R&B to ’80s metal,” he says. Sure, that doesn’t help us predict what Teddy Swims is going to do next, but if there’s one thing his moniker doesn’t quite convey, it’s that no matter what or how or who he’s singing, Teddy is always Teddy—and bringing all his influences and experiences and inspirations into glorious harmony is exactly what Teddy does best.

Headshot of Lumane for 360 Magazine

Rising Star, Lumane

Switzerland native Lumane is not your typical pop artist. Much of her inspiration stems from her mother playing “Moonlight Sonata” by Beethoven on the piano when she was just a toddler. At four-years-old, Lumane put her foot forward to be like her mom learning to play different instruments throughout the years to come. In the mix of that was learning to use her vocal gift in hopes of expressing her creative side.
Lumane had the opportunity to audition her talents at the age of 13 in front of superstar judges in Germany on a show called “Das Supertalent”, which is similar to America’s Got Talent. She sang her heart out only to be left with no invitation back. Lumane was determined to grow. Years later with thousands of hours put into vocal lessons and practice, she auditioned for The Voice in Switzerland making her way through 3 rounds. This progress wasn’t enough for Lumane.
Lumane did not give up. With the support of her family, she pushed further to achieve her dreams. She bought a plane ticket to New York to continue her studies in the city that never sleeps. While being in school 6 days a week to study Musical Theatre and Acting for Film & TV she continued writing and producing her own songs on the side. After finishing the two-year program she realized that songwriting and pop music was her true passion, not musical theatre. This lead her to audition for the Berklee College of Music in Boston and started her studies there only a couple of months later. Being surrounded by like-minded musicians was exactly the inspiration Lumane needed. After only two semesters at Berklee, an opportunity to finally take the first steps in using her talents to professionally create and record her first set of songs presented itself.
She packed her bags, returned her apartment keys, bought a plane ticket to Nashville, TN to start actively working on her dream instead of just learning about it in class and books. Lumane finished her degree from Berklee online while writing songs with award-winning producers and writers. This first true experience in the music industry left her thirsty for more.
In her music, Lumane wants to tell her story and experiences – moving to a different continent at 18 years young by herself, being an immigrant in the US and meeting the love of her life, as well as empower people to stand up for themselves and for what they believe is right. All of this comes wrapped in powerful vocals and beautiful melodies, accompanied by explosive beats and heartbreaking piano parts.
Lumane worked with a Grammy-nominated producer on songs like “Taboo”, “Letters”, and “White Lies” which are three recent releases from this electro-pop artist. Her next song titled “Poison” is a story we all have – the feeling you get when you find the right person for you after only meeting toxic people and seeing right through them. Sounds like a good song, right? You can hear for yourself on all streaming platforms.

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How Women Can Overcome Music Industry Challenges

By Deborah Fairchild

If someone were to ask me how I managed to thrive in a male-dominated industry and rise to the position of president at VEVA Sound – and how other young women could similarly succeed – here would be my response:

For me, it has always been about focusing on the work and knowing that if you just do that, everything else will take care of itself. When something needs to happen, just get it done. 

Get it done even if it seems like a menial task. Get it done even if there’s no immediate reward being dangled in front of you. And get it done even if there is no clear indication that what you’re doing will result in a promotion, a raise, or other good things happening somewhere down the road.

Putting in the time and effort doesn’t necessarily guarantee success in the music industry (and likely not in any industry). But success can’t happen without that time and effort.

This approach to the working world goes all the way back to my first studio internship. Whatever task was placed before me and needed to be accomplished, I would do it – right down to the unfulfilling but necessary job of cleaning the toilets. (And yes, I actually cleaned toilets. The music industry isn’t always a glamorous world.)

I think that I knew, even at a young age, that if I just kept my attention on the work at hand, and concentrated on what I was doing versus what everyone else was doing, success would find me.

That proved to be true, and this approach continues to pay dividends for me to this day – and maybe could do the same for young women who are probably much like I was several years back, cultivating dreams and ambitions.

In my case, I always loved music and I also had a technical mind. It was a matter of taking those two things and mixing them together, which is why I got my degree in audio engineering. Once I finished college, working as an archival engineer gave me a steady income and allowed me to be around music all day. The rest is history.

Of course, all of this still leaves the question of whether it Is more difficult for a woman than a man to achieve success in the music industry. Certainly, women are underrepresented in our industry, as they are in many others. To give you an idea of that underrepresentation, a study released in 2019 by the USC Annenberg Inclusion Initiative looked at 700 popular songs. What that study found was that women accounted for only 21.7% of artists, 12.5% of songwriters, and 2.7% of producers. 

I also can report that over the years I have encountered situations where a man could do or say one thing, but I know it would be unacceptable for me to do or say the same thing.

So, yes, a young woman with ambitions to enter our industry will face challenges, but those challenges shouldn’t deter you. 

After all, the music business is hard for everyone – male or female. Breaking in is tough. Then navigating the business once you’re in is difficult. Finally, it can be extraordinarily challenging to continue to succeed in the business over time, even after you’ve had your initial success. 

The key is to set aside any negative thoughts about all those challenges and focus on what you can control. Be determined to do the work and strive to learn everything you can from everyone you can. 

People are fond of saying, “It’s not what you know, it’s who you know.” That’s true only to a degree. Who you know may bring opportunities initially, but what you know gives you staying power in this business. 

Ultimately, knowledge and determination have been the two most important factors in my success. They can be for others as well.

About Deborah Fairchild

Deborah Fairchild, president of VEVA Sound (www.vevasound.com), started her career with the company as an archival engineer in 2004. In the past 16 years, she has risen to lead the company in all facets of the business. She has grown VEVA into a global entity servicing major labels in North America and Europe, establishing offices in New York, Los Angeles, and London in addition to the company’s headquarters in Nashville. Fairchild has kept VEVA at the forefront of technology and continues to evolve and adapt VEVA’s services and technology to assist the needs of their extensive client base. She advises many label executives, producers, engineers and artists seeking archival and asset management solutions.