Posts tagged with "audience"

Stranahan’s Colorado Whiskey & Flying Dog Brewery Release “The Osopher” Exclusive Limited Edition Set and Commemorative NFT Bundle via Dhiti Kapadia by 360 Magazine

“The Osopher”

Stranahan’s Colorado Whiskey & Flying Dog Brewery Release “The Osopher” Exclusive Limited Edition Set and Commemorative NFT Bundle

After selling out their last limited edition product collaboration in a matter of days, Stranahan’s Colorado Whiskey and Flying Dog Brewery have partnered once again to create an exclusive ultra-premium collection set, “The Osopher NFT Bundle.” This limited edition set marks the first time Stranahan’s and Flying Dog will sell their respective “The Osopher” limited edition products as a collection to a national audience. On Thursday, November 10, 2022, whiskey and beer fans alike can purchase the collection exclusively on SpiritsNetwork.com. Ten percent of the proceeds will be donated to the First Responders
Foundation.

Twenty-three collection sets will be available for $230 and include the following:

● One bottle of The Osopher from Stranahan’s Colorado Whiskey
● One bottle of The Osopher from Flying Dog Brewery
● One tote bag with artwork by Ralph Steadman
● A digital NFT artwork by The Osopher’s collaboration bottle designer, internationally renowned artist, and friend of George Stranahan, Ralph Steadman

One additional “The Osopher NFT Bundle” collection set includes:

● A priceless signed limited edition print version of the NFT artwork from Ralph Steadman
● Both The Osopher expressions
● Ralph Steadman tote bag
● Ralph Steadman digital NFT artwork

In August 2022, Stranahan’s Colorado Whiskey and Flying Dog Brewery launched their first joint limited edition product release collaboration, “The Osopher Project,” to celebrate their shared history and commemorate their founder George Stranahan. The limited-edition whiskey sold out in 72 hours, with people lining up outside of the Stranahan’s distillery in Denver, Colorado, beginning at midnight on launch day. The limited-edition Flying Dog beer also immediately sold out at specific Maryland retailers. Both Stranahan’s and Flying Dog are excited to bring their partnership to the next level on a national scale – an expansion truly dedicated to their dedicated fans.

About “The Osopher Project”

Stranahan’s Colorado Whiskey and Flying Dog Brewery have a shared connection, history, and founder; however, The Osopher Project, launched in the summer of 2022, marked the first joint product release for the two companies. This collaboration celebrates the intersection of George Stranahan’s accomplishments as a distiller and brewer. The resulting beer and whiskey is a true testament to the art, science, and creativity on which George built both companies. The Osopher speaks to the idea that you can pursue anything if you’re just crazy enough to try it.

The Osopher Single Malt Whiskey

Stranahan’s “The Osopher” is the oldest whiskey the distillery has ever bottled. It stays true to George Stranahan’s passion for creativity and Stranahan’s commitment to innovating American Single Malt Whiskey. It starts its journey of aging for 11 years at the distillery before being matured for another four months in barrels used to age Flying Dog’s Road Dog Porter. The flavor profile consists of the following:
● Nose: Coffee cake. Roasty malt mingles with toffee and barrel char
● Palate: Dark chocolate caramels, sherried-soaked plums, and a dash of aged hops
● Finish: Bread pudding and barley wine temper to a dry finish

The Osopher Imperial Road Dog Porter

The limited-edition Flying Dog beer created for The Osopher Project is an imperial version of Road Dog Porter, an early creation by the brewery. Road Dog was one of the first beers to be wrapped in original artwork by internationally renowned artist Ralph Steadman; a version of this label was used to create The Osophers for both brands as well as the NFT. Flying Dog’s imperial Road Dog Porter was aged in 10- year-old Stranahan’s Whiskey barrels before being bottled. The results are:

● Aroma: Dark chocolate and caramel dominate the aroma, followed by cocoa butter and maple that finishes with light notes of nutty vanilla.
● Palate: A velvety smooth explosion of chocolate, vanilla cream, toasted pecans, toffee, and maple balanced with hints of caramel, spice, and tobacco from the whiskey.

Stranahan’s The Osopher carries a 47.3% ABV and Flying Dog’s The Osopher carries a 12% ABV. This project is powered by YellowHeart, the Web3 marketplace for ticketing, music, and memberships.

About Stranahan’s Colorado Whiskey

Stranahan’s Colorado Whiskey is a pioneering and award-winning American single malt whiskey comprised of 100% malted barley and Rocky Mountain water, aged in new American white oak barrels. From grain to glass, Stranahan’s whiskey is distilled and bottled at its Colorado distillery, the state’s first legal distillery since Prohibition. Stranahan’s expressions include Original, Blue Peak, Sherry Cask, Diamond Peak, Mountain Angel 10-Year-Old, and the limited-edition yearly release: Snowflake. As one of the first and best-selling American single malts, Stranahan’s is committed to building recognition and
admiration for the category globally.

About Flying Dog Brewery

As the 35th largest craft brewery in the U.S., Flying Dog has a reputation for brewing premium beer that pushes the confines of traditional styles out of our home base in Frederick, MD. From hop-heavy favorites like The Truth Imperial IPA and Double Dog Double IPA to left-of-the-dial best sellers like Kujo Cold Brew Coffee Porter and Dead Rise Old Bay Summer Ale – we take pride in challenging the status quo. Our brand is built on the gospel of Gonzo, drawing inspiration from Hunter S. Thompson’s relentless truth seeking and Ralph Steadman’s provocative drawings. In the true gonzo spirit, when authoritarians have tried to censor our creativity, we’ve gone to Federal court defending our right to free speech and
expression and won. At Flying Dog, we challenge conformity, embrace the weird, and encourage you to Cut The Leash and reclaim your independence. For more information visit flyingdog.com.

About Ralph Steadman
When George Stranahan first founded the Flying Dog Brewery just outside of Aspen, Hunter S Thompson immediately suggested Ralph Steadman produce the labels for their first beer, Road Dog. Flying Dog still uses Ralph’s work on their beer bottles today so it was a natural fit to use that first artwork on the Osopher Whiskey. Steadman is best known for his collaborations with Hunter S Thompson including Fear and Loathing in Las Vegas and The Curse of Lono. He has illustrated literary classics such as Alice in Wonderland and Treasure Island, and written his own books including I Leonardo, Freud and The Big I Am. Other collaborations include Pyschogeography with Will Self and the Gonzovation Trilogy about endangered animals with Ceri Levy. Ever the trailblazer, Ralph has recently begun minting his art as NFTs on objkt.com at steadmanart.tez and is enjoying exploring the new opportunities that Web 3 offer.

About First Responders Foundation

Rooted in 9/11 remembrance and how first responders often are taken for granted until tragedy strikes, the First Responders Foundation is a non-profit organization dedicated to serving and honoring our first responders, veterans and their families, building appreciation and respect for their work, and enhancing public safety. The First Responders Foundation supports all first responders from Law enforcement, Firefighters, Dispatchers, EMTs, Medical Personnel, and Veterans. For over 14 years, the First Responders Foundation has been supporting the overall well-being of first responders, veterans and their families through key areas such as behavioral and mental health programs, physical health services, service dog programs (JALVELAN), and community events.

About YellowHeart

Founded in 2017, YellowHeart is the leading Web3 marketplace for ticketing, music and memberships, which accepts both crypto and credit card payments. Powered by distributed ledger technology, YellowHeart’s platform was designed to help the larger industry graduate to the next phase of ticketing, giving control back to artists and fans. YellowHeart is one of the earliest adopters of blockchain ticketing and music, having released the first-ever NFT tickets and NFT album with Kings of Leon in 2021. Tao Group Hospitality, MGM Resorts, Maroon 5, Julian Lennon, and ZHU are just a few of the globally recognized artists and brands YellowHeart works with.

New Unknown artwork via Carleen Donovan by 360 Magazine

”NEW UNKNOWN” by Captain Kirk Douglas

CAPTAIN KIRK DOUGLAS UNVEILS HIS NEW SOLO ALBUM ‘NEW UNKNOWN’ 

Captain Kirk Douglas is one of the hardest-working guitarists in music today. Today, longtime guitarist for The Roots, Captain Kirk Douglas, releases his second full-length solo album New Unknown under the artist name Hundred Watt Heart. Listen to New Unknown HERE

Recorded over the course of the pandemic in his Long Island childhood home, New Unknown captures both the uncharted territory Kirk enters as a soloist and the unforeseeable impact of the pandemic on our society at large. The album’s focal track, Land of Look Beyond, is a psychedelia-tinged devotional to mother nature and the importance of returning to one of its roots. In the song it is the chorus, he reflects, Time has flown // All that’s been experienced Has caused us to bloom.

New Unknown is a sonic culmination of many steps taken during a time when most avenues in our collective lives were closed, Kirk says of the album. Each step involved taking action by reaching into myself or reaching out to another human being and every outcome inspired me to take another action and then another. The result is a creation of organic rock music delivered with power and grace. It brought me a lot of joy and I want to share that with whoever it may resonate with.”

New Unknown captures Kirk its introspective spirit and highlights his powerful presence as a frontman in his own right. Previously released singles, like We Can Be One, featuring a simmering beat and boisterous horn section, received tremendous praise. American Songwriter called the single soul-shaking, while WXPN raved, we can be assured [the album is] something to look forward to. Meanwhile, the rock-forward single, Over The Ocean, was called a terrific display of Douglas’s riff-writing talent by Guitar World. Similarly, his latest meditative release, Breathe In, was championed by mxdwn which called it a track full of introspection.

Audiences worldwide recognize Captain Kirk Douglas is scorching singular style as a six-string powerhouse. Joining The Roots back in 2003, he has supplied guitar and background vocals for a series of critically acclaimed Top 10 albums on the Billboard Top 200, including The Tipping Point [2004], Game Theory [2006], Rising Down [2008], How I Got Over [2010], and Wake Up! [2010] with John Legend. The latter garnered a pair of GRAMMY Awards, namely Best R&B Album and Best Traditional R&B Vocal Performance for Hang On In There. In addition, his guitar powered The Roots tastemaker-approved, And Then You Shoot Your Cousin in 2014. Between countless sold-out live shows, he holds down guitar duties for the band nightly on The Tonight Show Starring Jimmy Fallon. He also notably forces with Gibson Guitars to release his own signature SG model. Inciting widespread applause, Guitar Player has celebrated Kirkis blazing fretboard work, and American Songwriter noted, His wild, bending solos careen off the staccato, precise drum fills from the group is leader and drummer, Questlove. Recorded at Electric Ladyland Studios, he dropped his debut Turbulent Times under the moniker Hundred Watt Heart. Of the latter, Rolling Stone applauded his melodies that range from contemplative, blues-tipped and soulful to raw and raucous.

CONNECT WITH CAPTAIN KIRK DOUGLAS:

TWITTER | INSTAGRAM | FACEBOOK

CHERRY POPPINS PRODUCTIONS by Kim Koury via 360 Magazine

XOXO EUPHORIA GIRL

Cherry Poppin Productions Presents: XOXO EUPHORIA GIRL Burlesque Musical Parody Show at Bourbon Room Sept 26

Address

The Bourbon Room, 6356 Hollywood Blvd 2nd Floor, Los Angeles, CA 90028

Tickets can be purchased in advance at:

https://www.cherrytickets.com

www.cherrypoppinsproductions.com

  • Bubble Zone Tickets: $40
  • General Admission Tickets: $30

The smash hit is BACK and ready to take on a bigger venue with a bigger bang! Don’t miss this one-night-only event!

Emma Hunton, Garrett Clayton, and Carly Jibson star in this Burlesque musical parody mashup of TV shows, high schools, cities, and time periods set to your favorite music! XOXO EUPHORIA GIRL asks hard-hitting questions like, what if Kristen Bell’s narration of Gossip Girl all of a sudden had to deal with the insanity that happens in Euphoria? What if B and S are no longer the most dramatic people in high school? Will Maddy be able to burlesque with those nails? Will Cassie find a horse to ride? Why does every bestie duo fight over some rando named Nate?! Will Ashtray sing a love ballad to Fez? Will Lexi get to direct the whole show? Will Jules steal all of our hearts again?

You can only find out what the heck is happening in XOXO EUPHORIA GIRL by getting a ticket and joining us for dinner, drinks, and a whirlwind of a show. Try not to laugh so hard you pee!

Featuring

Garrett Clayton (Hairspray Live, Teen Beach Movie)

Ty Deran (Kinky Boots, Home Street Home)

Kristyn Evelyn (Cherry Poppins, Center Theatre Group)

Everjohn Feliciano (One Flew Over the Cuckooߣs Nest, Dogfight)

Bianca Gisselle (Unlocked, Huluߣs Palm Springs)

Emma Hunton (Good Trouble, Wicked)

Carly Jibson (The Guest Book, Crybaby)

Janaya Mahealani Jones (Memphis, VHS Christmas Carol)

Meredith Lim (Whoߣs Afraid of David Lynch, Cages)

Alli Miller-Fisher (Co-Founder Cherry Poppins, Dragula)

Matthew Scott Montgomery (Unidentified with Demi Lavato, Stage Kiss)

Sarah Wines (Cherry Poppins, Toil and Trouble)

Lauren Avon (Cherry Poppins)

Brin Hamblin (Cherry Poppins)

Producers: Sarah Haworth-Hodges, Chadd McMillan, Lauren Avon Emma Hunton&#a0;and Alli Miller-Fisher

Written by: Alli Miller-Fisher

Directed by: Alli Miller-Fisher, Chadd McMillan and Sarah Haworth-Hodges

Choreographed by: Lauren Avon and Brin Hamblin

Musical Director: Sandy Chao Wang

WATCH THE XOXO EUPHORIA GIRL TRAILER HERE.

ABOUT CHERRY POPPINS PRODUCTIONS

Conceptualized and founded by Alli Miller and Sarah Haworth, creates contemporary, interactive theatre experiences for Los Angeles audiences. In addition to producing musical theatre burlesque shows all over Los Angeles county, Cherry Poppins has also expanded to produce many musicals and plays. Cherry Poppin’s mission as a company is to entertain and tell stories in a fun, relaxed atmosphere in which the audience is not just a witness but a willing and active participant. Cherry Poppins is rejuvenating the live performance theatre scene in Los Angeles…. come to a Cherry-produced show with your tie undone and your drink in your hand. www.cherrypoppinsproductions.com

ABOUT THE BOURBON ROOM

Located in the Vinyl District on the iconic Hollywood Walk of Fame, The Bourbon Room brings the best in live music, nightlife, comedy, theater, and dining to Hollywood with the same edgy, rock-and-roll attitude that built The Sunset Strip. If Joeߣs Pub and The Troubadour had a baby, it would be The Bourbon Room. The menu is curated by Chef Frankie Guerrero and features American comfort food, craft cocktails, and fine wine. The Bourbon Room is also the gateway to a 200-seat custom-built theater, featuring cutting-edge production capabilities and a full-service bar, perfect for any event. Kicked off by the global sensation Rock of Ages, The Bourbon Room was home to the sold-out run of For The Recordߣs Tarantino Live and Éc;Netflix is a JokeÉd; comedy series. The venue hosts live performances of all genres in the main theater and offers an intimate, speakeasy cocktail lounge and restaurant for cocktails or a bite before or after a show. The Bourbon Room Hollywood is located at 6356 Hollywood Blvd, Hollywood, CA 90028. www.bourbonroomhollywood.com

Socials: @cherrypoppinsla @bourbonroomhollywood

Sabrina Carpenter via Micaela Cohen by 360 Magazine

SABRINA CARPENTER

Sabrina Carpenter announces the release date of ‘Emails I Can’t Send,’ her long-awaited album

WATCH THE “BECAUSE I LIKED A BOY” VIDEO HERE.

The 13-track album chronicles Sabrina is various transformations through ultra-personal songwriting as well as passionate, palpable, and powerful performances. Whether it be the extreme dynamics of “Tornado Warnings”or the honest and powerful “Because I Liked A Boy,” the album showcases her at her most raw and real: Emails I Can’t Send, finds Sabrina at her most vulnerable and gives audiences an intimate look into her personal growth and strength.

Recently, she made headlines by starring in Emergency, which premiered at the 2022 Sundance Film Festival. She appeared as a guest on the Tonight Show Starring Jimmy Fallon to discuss the movie as well as more upcoming music. Watch HERE. She also just launched her first fragrance in partnership with Scent Beauty. The gourmand fragrance, developed in partnership with Firmenich, features notes of chocolate marshmallow, vanilla, Chantilly cream, and sugared musks. The Discovery Size fragrance is available now at ScentBeauty.com, with the full-size Eau de Parfum to follow in September.

ABOUT SABRINA CARPENTER

Sabrina Carpenter has enchanted an audience of millions as a singer, songwriter, actress, designer, producer and style icon. In her music, she has delivered one anthem after another on stage and in the studio, earning multiple gold certifications, and performing to sold out crowds far and wide. On-screen, she has generated mega-fandom throughout television and film. Sabrina had her first leading role in the 2019 movie The Short History of the Long Road, which premiered at The Tribeca Film Festival with rave reviews and earned her the Jury Award for Best Performance at the 2019 SCAD Savannah Film Festival. Sabrina also led the cast and executive produced Netflix Work It which debuted at #1 on the platform upon its release in 2020. In the same year, Sabrina made her Broadway debut starring in Mean Girls. She then starred in Justin Baldoni is Warner Bros feature (Disney+). Her growing musical catalog encompasses gold single Thumbs, Sue Me and Why and the albums; Singular: Act I; Singular: Act II. Of her music, Time Magazine wrote: she is one to watch and V Magazine added With two successful pop albums and a hard-hitting social commentary under her belt, Carpenter’s career has matured faster than many of her Disney-bred predecessors. In addition to her growing list of acting and music credits, in 2020 she was selected for Forbes prestigious 30 Under 30 list. She also co-stars in the recently released comedy thriller film Emergency (Amazon Prime), which premiered at Sundance Film Festival.

FOLLOW SABRINA:

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Bahari group photo via Epic Records Publicity for use by 360 MAGAZINE

BAHARI – “Way of Love” Music Video

Iconic pop duo Bahari released the music video for their coveted single “Ways of Love,” and you’ll want to take a look. The steamy video can be viewed HERE.

The compassionate lyrics captivate all audiences, “You give me these feelings, I don’t understand, Take control of my body, I’m in your hands.”

“‘Ways of Love’ is about that moment and feeling right before you finally give in to falling in love with someone. It’s about that decision to trust someone with your heart and to learn the way that they love,” says Bahari considering the message behind the single.

You can stream “Ways of LoveHERE.

Bahari

A match made in heaven, this alt-pop woman duo consists of singer/keyboarder Ruby Carr and singer/bassist Natalia Panzarella. The two artists came together by random chance one day when they were both at the same songwriting session. They knew they stuck gold from that moment and continued to generate music together.

Their first and perhaps most noteworthy hit came in 2014 with “Wild Ones,” accumulating a total of over 40 million Spotify streams. They continued with their successes in 2016 with the release of their EP Dancing on the Sun and singles “Get Together” and “Fucked Up.” They even hit the stage on tours with Selena Gomez and Birdy and joined forces with Zedd, ILLENIUM and Grey on collabs.

Bahari produced another newsy hit in 2018 with “Savage,” which was later revamped into a remix in 2020 featuring BIA. “Savage” amasses over 100 million streams/views and now serves as promo content for “American Horror Stories.” In 2021, the duo’s “CRASHING” in cooperation with ILLENIUM joined the To All The Boys: P.S. I Still Love You Original Soundtrack. Follow along as Bahari takes on 2022 with more electrifying projects to come.

Bollywood created by Rumnik Ghuman at 360 Magazine use by 360 Magazine

Bollywood Box Office vs. Streaming Services

By: Rumnik K Ghuman

As the entire world has come to enjoy being at home and watching their favorite movie stars at the ease of their sofas. Bollywood directors and producers now release the future scope of streaming services within India. Due to the pandemic and having two strict lockdowns, no movies were released in the theatres or as it’s said in Bollywood the Box Office. Box Office India is the home for the latest movie news from India, this platform gives information about how much money each movie is earning in the theatres, what the critics have to say, and multiple awards are given out based on the Box Office data. What’s interesting is why are the movies released on streaming services, Netflix or Amazon Video Prime, not included in the count of the Box Office data?

There are pros and cons to releasing a movie in theatres. Some positive things are the fact of getting more accurate data about how much gross the film has achieved, the number of people who actually went to the movie theatres, and to be acknowledged on a big platform in India. The ranking you get in the box office is very important to each actor’s career. The negative things are that your audience only sees the movie for a limited time period, they only pay once for the film, and they have to leave their houses in order to see the movie.

Compared to streaming services, a huge number of fans can see the movies at the ease of their homes with only paying a monthly fee for a service where they can watch any movie or show unlimited times. The gross will not be counted when releasing a movie via streaming services, but it does give more views for anyone to see the movie for multiple years based on the contract with the streaming services as well as how well the movie itself does on the platform. Not many negative things have come out of streaming services as it’s a universal service now and almost everyone has access to it. Its been a big decision for multiple directors and producers to make the switch of only releasing on streaming services and not being known in the Box Office.

 Some streaming services released multiple Hindi movies since the pandemic has begun. Some which were very controversial topics or include some major events that happened in Indian history, for example, Udham Singh, a freedom fighter in 1947, Shershah, a story about an army officer who lead a mission that led him to die at the age of 26, and Mimi, a struggling dancer needs money to get a role in a movie and she goes into being a surrogate for a white couple. These movies were well-praised and multiple people wanted them to be in the Box Office as they would have ranked very highly on the list of movies this year.  These movies have a great and effective storyline that was unfair for the creators as they reached multiple people in India compared to the theatres. Some other movies that didn’t get the appreciation they should have were Meenakshi Sundareshwar and Sherni, these two movies didn’t promote as much, but still did well as they are more progressive movies. 

The audience worldwide was very pleased to gain a more broad option of movies through streaming services and enjoy that they can watch all these movies on the first day of release and access it as many times or even replay it. Streaming services have grown very late in India as most of Bollywood followed the cinema route, but streaming services have brought more opportunities for small artists to get time to shine and blow up their acting, directing, or writing careers. Multiple producers are saving on money as they only have to promote online via social media and release parties are optional now. More controversial topics are coming up in the movie industry and have brought more light for Indian society to have a broad state of opinions. Releasing movies on streaming services gives more attention to Indian movies as more of an international audience can see the movie and watch it with subtitles. People are able to watch their movies on replay or whenever they want to so this gives more views to the movies. This count of lasting views brings more attention to movies in a multiple-year span rather than just a couple of weeks as compared to the Box Office. 

The growth of Bollywood has been great as it expanded to more series rather than movies. As the countries population has grown to love the series that are on streaming services, they like having a longer storyline and creating a fanbase for certain star casts. It’s interesting to see how much has changed because of the pandemic, which has expanded Bollywood to international countries. Bollywood has started to create web series on different platforms they have created themselves within the industry. It’s commendable how fast series have been growing especially the culture of binge-watching in India. As it is very common for daily soap shows that release an episode every day, but now audiences would like to see the entire series in one sitting. This is slowly affecting channels that are very popular in India to this day. Multiple tv channels, for example, Star Plus, Colors TV, and Sony Entertainment Television have created their own streaming services to give more content to multiple people. In India, they call it OTT as a term that stands for “Over The Top” media services in some sense. The amount of movies, shows are releasing via these streaming services is quite the talk in Bollywood to even release movies in Theatres at this point. 

360 Magazine is pleased to see a new start of web series for Bollywood, but there is something special about Hindi movies that represent Bollywood. Bollywood and the tv industry are very important in India and seeing that change can be a positive or negative thing. Only certain people can make that judgment. 

Art by Maria Solomon for use by 360 Magazine

The Future of Travel

By: Rebecca Rosbourgh

Travelers are dusting off their passports, getting ready to hop on flights and itching to explore new destinations, but the world is a much different place now than the one we remember from 2019. With the holidays around the corner, travel planning is in full swing. The behaviors we saw and knew from consumers before the pandemic can no longer drive the way we think about consumers. Everything has changed and while the future of travel looks promising in the post-pandemic world, the mindset for marketers has to shift. 

Here are the top 5 insights we found from our research about the future of travel: 

  • Travel research has changed drastically among globetrotters 
  • Safety and distance now top the list of travel concerns 
  • Consumers want to travel domestically and want luxury experiences 
  • Road trips made a comeback and are sticking around
  • Travel marketers should use these changes to find the right audience 

Research and then research some more 

When planning a trip where do you usually start? Maybe you begin by searching for the most interesting destination with a beach or the best prices for a hotel. That’s the way we used to go about planning for a trip and that’s also how advertisers found us. But these considerations have changed drastically as a result of the pandemic and a deeper dive into these new behaviors is needed.

So, what are people searching for now when they decide to plan a trip? They are looking at a completely different set of parameters, the first big one is distance. How far from home are they willing to venture? According to the data in MiQ’s latest report, The Unlocked World? travelers are choosing to stay domestic. We found that 70% of travelers from the US, China and Australia are opting to not leave their home countries. That’s a lot of people that are looking to travel short distances but still explore a new-to-them locale. 

Trip planners are also researching categories that are very pandemic-focused. We see people looking for vaccination rates in the areas they will be visiting, searching for safe accommodations, and requesting flexibility for bookings. The possibility of a refundable booking if the trip needs to be cancelled is a top priority now. Offering piece of mind to a worried traveler can be a great way to attract them to your brand. 

New travel trends 

A big pandemic travel trend that seems to be sticking around is the road trip, especially for travelers in the US and Canada. Over the past six months, we saw a correlation between the vaccination rates and interstate travel. If people are to continue their vacationing domestically and by car then marketers should plan to put their focus on reaching these road-trippers. 

Travel interest is growing, and growing very fast. We found that 42% of people around the world plan to travel in the next six months and that rises to 60% in the next 12 months. Asian and European travelers are looking to spend more and make those vacations luxurious. More people have confidence that the pandemic risk is less and they are looking to opt for premium travel experiences. Marketers can expect spending to be higher to create memorable experiences. 

With a resurgence in interest around travel, we found that over a third of audiences are still waiting to see how things are playing out with the pandemic even though they have started to plan vacations. They haven’t booked anything yet but are likely to continue their research, looking for a great deal. Marketers need to be aware of this longer term of decision making. 

Know where your audience is— and where they want to go

Planning a trip is not something that happens with one internet search. You’ll have many chances to reach your audience when they are planning a trip, but you have to know where they are located.  Understanding where they are starting from is the key to a great travel campaign. If your customers are in a big city and are looking for deals for a mountain getaway, you need to know that. Understanding preferences and identifying the audience can benefit your campaigns. 

As the end of 2021 approaches and holiday travel ramps up, marketers can benefit from understanding these trends to reach the right consumers. Programmatic omnichannel advertising can help advertisers to offer personalization and insights to help boost the chances of conversion for their travel campaigns. Working with a partner can help you to identify your audience in this new world of travel planning. 

Three Unlikely Peaky Blinders Fan Theories

The anticipation is continuing to grow ahead of the sixth Peaky Blinders series, as the stars of the hit BBC drama have been caught filming the show throughout the summer

However, conversations surrounding fan theories about what happens next have been rife since the dramatic ending of the previous season. Some are more unlikely than others, though. But, which scenarios look more unlikely than most when it comes to season six of Peaky Blinders?

Aberama Gold Is Alive

This is a theory that has been doing the rounds since the shocking ending to the fifth series. In that final episode, Aberama Gold was viciously killed by the Billy Boys, as Tommy Shelby’s plot to assassinate Oswald Mosley quickly fell apart.

Of course, the Blinders have a history of bringing characters back from the dead, with Arthur making his shocking return to bring down Luca Changretta. However, it is massively unlikely that Gold survived the attack on that night at the rally, despite many fans hoping for the happy ending that Aunt Polly deserves. Other fan theories have rumoured that John Shelby and Inspector Campbell could also return, but they also seem far-fetched.

Michael Gray Informed Mosley

The most pressing question that fans will have ahead of the final season is who exactly betrayed Tommy and gave Oswald the heads up that they were planning an attack. One name that has constantly been mentioned in that conversation is Michael Gray. Michael and Tommy’s relationship hit an all-time low in the fifth series, as Tommy was warned by the IRA that he wasn’t trustworthy. Michael constantly tried to seize control of the Blinders from Tommy, which led to a dramatic showdown between the two in the final episode.

Certainly, Michael wants to go higher in the gang and take control in the place of Tommy, but it looks almost impossible that he had anything to do with the plan going wrong. Most importantly, he wasn’t even in the loop when it came to the plan, which means that he wouldn’t have had the knowledge to tell Oswald what was going to happen. However, whether Tommy believes him is an entirely different question altogether.

Tommy Commits Suicide

The final scene before the credits was Tommy running into a field with the gun to his head screaming. Many fans feared that this would be the end of Tommy, as his mental health was deteriorating throughout the series, as he would constantly see Grace. However, it is massively unlikely that Tommy would have pulled the trigger, mainly through pride, as that would indicate that Oswald has come out on top in the battle between the two.

More likely, we will see Tommy come back stronger and more determined than ever to find out who the mole was. Arthur and Tommy will likely be at the front trying to find out who it was, while also taking on Oswald and the Billy Boys, and also keeping face for his political career.

Audience illustration by Heather Skovlund for 360 Magazine

How Important Are First Impressions in Modern Entertainment?

Artistic design has become one of the most crucially important features in the modern entertainment industry. This is thanks to the rise of online libraries for everything from television to games. People are likely to make snap judgments about the pictures they see on the thumbnails in front of them and, if these designs don’t immediately grab the attention, the entertainment choice stands to lose out to a rival. Online entertainment providers need to be aware of just how important first impressions are, and design their offerings accordingly.

Audience Attention is More Discriminating Than Ever

There has been a vast amount of research into whether people’s attention spans are getting shorter, with some studies suggesting that the average human is nine seconds. However, others have been quick to point out that it is a vague statistic and something that isn’t perfectly measurable anyway.

Perhaps what is more likely is that the modern generation of internet users have much more selective attention than those who existed twenty years ago. What all researchers can agree on, though, is that online businesses and entertainment options only have a limited amount of time to grab someone’s attention before they move on to something else.

Users Know They Have an Abundance of Choice

The fact that there is just so much out there to choose from has led to this need for online businesses to capture audience attention instantly. Users are well aware of the abundance of choice in every industry. One of the biggest factors towards this has been the library model in entertainment, which was made famous by Netflix. This involves users scrolling through long lists of films and television shows, looking for one that catches their eye. The picture used here is so important, as it needs to stand out from all the others on the list.

Netflix has inspired numerous other streaming services, and the concept has also spilt over to gaming as well. Online casinos have been using this model for some time, as it is the best way to display the vast lists of games on offer. This is especially true for slots, where abundant choice is the best way to pull in players. At Vegasslotsonline there are hundreds of games to choose from, and developers probably have less than a second to capture players’ attention. This is why the thumbnails need to be bright, colourful, and instantly appealing. Some examples of this can be seen with offerings like Starburst, which has large font and multiple colours, and Mega Moolah, which also has bold writing and a scattering of gold coins in the image.

The library model is set to become ubiquitous in other sections of the gaming industry in the years ahead. This is thanks to the rise of cloud-based subscription services on consoles and PC. Options like Google Stadia allow players to pay a monthly fee to have access to a wealth of games, rather than having to buy individual titles. This means that players will spend less time deliberating on what they are going to play, knowing that they are not making a large investment for that game. With this in mind, developers need their titles to stand out, and this will all come down to the design of the thumbnails shown on screen.

How Important is The Design of The Thumbnail?

Because of the seemingly endless options on offer in the entertainment industry, the design of the thumbnail of a film, television series, game, or YouTube video is so important. It needs to serve multiple purposes if possible. This includes an image that is going to catch the eye of users immediately, a brief description in some cases, the name, and something that conveys the genre.

Going back to the slot game example, it seems that developers here have managed to master the art of incorporating these things into a tiny square on a screen. Book of Dead, for instance, shows a picture of a rugged explorer, a striking gold artefact, and a background of ancient tombs. It also has the name of the game in large, visible writing. From this, players can easily gather that it is an adventure offering set in Ancient Egypt.

Film posters need to give viewers the facts they need to sway their decision as to whether they want to watch. This includes names of popular actors or directors or a reference to a famous title from the same filmmaker. When it comes to thumbnails on streaming platforms, however, there is even less room available for these things. Therefore, designers need to be selective in what they show. Superhero offerings on Netflix are a good example of making use of limited space. For example, the Spider-man titles show the hero pitted against the main villain in each film.

There is no doubt that first impressions count when it comes to modern entertainment. Designers of thumbnails have a split second to capture the attention of users, who are well aware that they have a lot of options to choose from. Those who can master these designs will enjoy success in the modern age.

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SMS Marketing for Business Beginners

Spreading the word about your business can be tedious and inefficient if not done properly. Mobile phone usage has become popular in that nearly everyone in the world owns a phone, with statistics showing 5.11 billion users in 2019. People rely on their phones for so many things that a text message has an open and read rate of 97% within the first 3 minutes they have been received.

What is SMS Marketing?

SMS marketing is simply a marketing tactic that uses a short message service (SMS) to send notifications, informative and promotional messages to people who have opted into a company’s products or services.

Why you Should use SMS Marketing

SMS marketing gives you real-time visibility of your loyal customers and followers, narrowing down your target customers. It provides a direct and instantaneous link to customers once they have opted-in. The brevity of the message is limited to 160 characters, make it easy and simple to use. Allows you to get feedback on marketing campaigns allows you to create, track, and ameliorate your content. 

SMS help to enhance other marketing forums such as email and social media. Short codes and keywords are easy to remember attracting new customers. Some providers can deliver your message to the world and you can visit Edgility to learn more about this.

How to Compose Messages for an SMS Campaign

Identify Your Organization

Use the business name or business short code to show where the text originates and where to redeem the offer.

Establish your audience

Personalize the message by addressing the person by the first name. Using demographics such as location, gender, and age may come in handy in creating a customized message. 

Make it Short

Be concise and to the point, ensuring it is exclusive and provides a high amount of value.

Embrace the Call-To-Action

Include an engaging call-to-action, preferably at the end, to serve as the last instruction to the recipient and provide a link to perform this.

Use Formal Language

Professional language should be used. Below are some of the cautions to take.

· Avoiding text-speak use, for example, using ‘u’ in place of ‘you.’

· Limit the use of Caps as it is interpreted as wailing.

· Overuse of the exclamation mark is often translated as a sign of desperation.

· Abbreviations and abuse of punctuations are annoying and confusing.

Incorporate an Opt-out Option

Including a virtual number of your company where users can save you from tough anti-spam regulations. Opt-out allow customers to unsubscribe from your messages. Examples may include “Reply STOP to opt-out” or “Opt-out send STOP to 12345,” which are your actual virtual numbers.

Use the Right Timing

Once you have come up with the text message, you have to be conscious of its delivery timing. Guided by your geographical location and the business’s nature, it is prudent that you send the message using the right timing.

Conclusion

The SMS marketing technique is a low cost, fast and effective way of product promotions that can lead to high traffic and increased sales in your business.