Posts tagged with "audience"

Bahari group photo via Epic Records Publicity for use by 360 MAGAZINE

BAHARI – “Way of Love” Music Video

Iconic pop duo Bahari released the music video for their coveted single “Ways of Love,” and you’ll want to take a look. The steamy video can be viewed HERE.

The compassionate lyrics captivate all audiences, “You give me these feelings, I don’t understand, Take control of my body, I’m in your hands.”

“‘Ways of Love’ is about that moment and feeling right before you finally give in to falling in love with someone. It’s about that decision to trust someone with your heart and to learn the way that they love,” says Bahari considering the message behind the single.

You can stream “Ways of LoveHERE.

Bahari

A match made in heaven, this alt-pop woman duo consists of singer/keyboarder Ruby Carr and singer/bassist Natalia Panzarella. The two artists came together by random chance one day when they were both at the same songwriting session. They knew they stuck gold from that moment and continued to generate music together.

Their first and perhaps most noteworthy hit came in 2014 with “Wild Ones,” accumulating a total of over 40 million Spotify streams. They continued with their successes in 2016 with the release of their EP Dancing on the Sun and singles “Get Together” and “Fucked Up.” They even hit the stage on tours with Selena Gomez and Birdy and joined forces with Zedd, ILLENIUM and Grey on collabs.

Bahari produced another newsy hit in 2018 with “Savage,” which was later revamped into a remix in 2020 featuring BIA. “Savage” amasses over 100 million streams/views and now serves as promo content for “American Horror Stories.” In 2021, the duo’s “CRASHING” in cooperation with ILLENIUM joined the To All The Boys: P.S. I Still Love You Original Soundtrack. Follow along as Bahari takes on 2022 with more electrifying projects to come.

Bollywood created by Rumnik Ghuman at 360 Magazine use by 360 Magazine

Bollywood Box Office vs. Streaming Services

By: Rumnik K Ghuman

As the entire world has come to enjoy being at home and watching their favorite movie stars at the ease of their sofas. Bollywood directors and producers now release the future scope of streaming services within India. Due to the pandemic and having two strict lockdowns, no movies were released in the theatres or as it’s said in Bollywood the Box Office. Box Office India is the home for the latest movie news from India, this platform gives information about how much money each movie is earning in the theatres, what the critics have to say, and multiple awards are given out based on the Box Office data. What’s interesting is why are the movies released on streaming services, Netflix or Amazon Video Prime, not included in the count of the Box Office data?

There are pros and cons to releasing a movie in theatres. Some positive things are the fact of getting more accurate data about how much gross the film has achieved, the number of people who actually went to the movie theatres, and to be acknowledged on a big platform in India. The ranking you get in the box office is very important to each actor’s career. The negative things are that your audience only sees the movie for a limited time period, they only pay once for the film, and they have to leave their houses in order to see the movie.

Compared to streaming services, a huge number of fans can see the movies at the ease of their homes with only paying a monthly fee for a service where they can watch any movie or show unlimited times. The gross will not be counted when releasing a movie via streaming services, but it does give more views for anyone to see the movie for multiple years based on the contract with the streaming services as well as how well the movie itself does on the platform. Not many negative things have come out of streaming services as it’s a universal service now and almost everyone has access to it. Its been a big decision for multiple directors and producers to make the switch of only releasing on streaming services and not being known in the Box Office.

 Some streaming services released multiple Hindi movies since the pandemic has begun. Some which were very controversial topics or include some major events that happened in Indian history, for example, Udham Singh, a freedom fighter in 1947, Shershah, a story about an army officer who lead a mission that led him to die at the age of 26, and Mimi, a struggling dancer needs money to get a role in a movie and she goes into being a surrogate for a white couple. These movies were well-praised and multiple people wanted them to be in the Box Office as they would have ranked very highly on the list of movies this year.  These movies have a great and effective storyline that was unfair for the creators as they reached multiple people in India compared to the theatres. Some other movies that didn’t get the appreciation they should have were Meenakshi Sundareshwar and Sherni, these two movies didn’t promote as much, but still did well as they are more progressive movies. 

The audience worldwide was very pleased to gain a more broad option of movies through streaming services and enjoy that they can watch all these movies on the first day of release and access it as many times or even replay it. Streaming services have grown very late in India as most of Bollywood followed the cinema route, but streaming services have brought more opportunities for small artists to get time to shine and blow up their acting, directing, or writing careers. Multiple producers are saving on money as they only have to promote online via social media and release parties are optional now. More controversial topics are coming up in the movie industry and have brought more light for Indian society to have a broad state of opinions. Releasing movies on streaming services gives more attention to Indian movies as more of an international audience can see the movie and watch it with subtitles. People are able to watch their movies on replay or whenever they want to so this gives more views to the movies. This count of lasting views brings more attention to movies in a multiple-year span rather than just a couple of weeks as compared to the Box Office. 

The growth of Bollywood has been great as it expanded to more series rather than movies. As the countries population has grown to love the series that are on streaming services, they like having a longer storyline and creating a fanbase for certain star casts. It’s interesting to see how much has changed because of the pandemic, which has expanded Bollywood to international countries. Bollywood has started to create web series on different platforms they have created themselves within the industry. It’s commendable how fast series have been growing especially the culture of binge-watching in India. As it is very common for daily soap shows that release an episode every day, but now audiences would like to see the entire series in one sitting. This is slowly affecting channels that are very popular in India to this day. Multiple tv channels, for example, Star Plus, Colors TV, and Sony Entertainment Television have created their own streaming services to give more content to multiple people. In India, they call it OTT as a term that stands for “Over The Top” media services in some sense. The amount of movies, shows are releasing via these streaming services is quite the talk in Bollywood to even release movies in Theatres at this point. 

360 Magazine is pleased to see a new start of web series for Bollywood, but there is something special about Hindi movies that represent Bollywood. Bollywood and the tv industry are very important in India and seeing that change can be a positive or negative thing. Only certain people can make that judgment. 

Art by Maria Solomon for use by 360 Magazine

The Future of Travel

By: Rebecca Rosbourgh

Travelers are dusting off their passports, getting ready to hop on flights and itching to explore new destinations, but the world is a much different place now than the one we remember from 2019. With the holidays around the corner, travel planning is in full swing. The behaviors we saw and knew from consumers before the pandemic can no longer drive the way we think about consumers. Everything has changed and while the future of travel looks promising in the post-pandemic world, the mindset for marketers has to shift. 

Here are the top 5 insights we found from our research about the future of travel: 

  • Travel research has changed drastically among globetrotters 
  • Safety and distance now top the list of travel concerns 
  • Consumers want to travel domestically and want luxury experiences 
  • Road trips made a comeback and are sticking around
  • Travel marketers should use these changes to find the right audience 

Research and then research some more 

When planning a trip where do you usually start? Maybe you begin by searching for the most interesting destination with a beach or the best prices for a hotel. That’s the way we used to go about planning for a trip and that’s also how advertisers found us. But these considerations have changed drastically as a result of the pandemic and a deeper dive into these new behaviors is needed.

So, what are people searching for now when they decide to plan a trip? They are looking at a completely different set of parameters, the first big one is distance. How far from home are they willing to venture? According to the data in MiQ’s latest report, The Unlocked World? travelers are choosing to stay domestic. We found that 70% of travelers from the US, China and Australia are opting to not leave their home countries. That’s a lot of people that are looking to travel short distances but still explore a new-to-them locale. 

Trip planners are also researching categories that are very pandemic-focused. We see people looking for vaccination rates in the areas they will be visiting, searching for safe accommodations, and requesting flexibility for bookings. The possibility of a refundable booking if the trip needs to be cancelled is a top priority now. Offering piece of mind to a worried traveler can be a great way to attract them to your brand. 

New travel trends 

A big pandemic travel trend that seems to be sticking around is the road trip, especially for travelers in the US and Canada. Over the past six months, we saw a correlation between the vaccination rates and interstate travel. If people are to continue their vacationing domestically and by car then marketers should plan to put their focus on reaching these road-trippers. 

Travel interest is growing, and growing very fast. We found that 42% of people around the world plan to travel in the next six months and that rises to 60% in the next 12 months. Asian and European travelers are looking to spend more and make those vacations luxurious. More people have confidence that the pandemic risk is less and they are looking to opt for premium travel experiences. Marketers can expect spending to be higher to create memorable experiences. 

With a resurgence in interest around travel, we found that over a third of audiences are still waiting to see how things are playing out with the pandemic even though they have started to plan vacations. They haven’t booked anything yet but are likely to continue their research, looking for a great deal. Marketers need to be aware of this longer term of decision making. 

Know where your audience is— and where they want to go

Planning a trip is not something that happens with one internet search. You’ll have many chances to reach your audience when they are planning a trip, but you have to know where they are located.  Understanding where they are starting from is the key to a great travel campaign. If your customers are in a big city and are looking for deals for a mountain getaway, you need to know that. Understanding preferences and identifying the audience can benefit your campaigns. 

As the end of 2021 approaches and holiday travel ramps up, marketers can benefit from understanding these trends to reach the right consumers. Programmatic omnichannel advertising can help advertisers to offer personalization and insights to help boost the chances of conversion for their travel campaigns. Working with a partner can help you to identify your audience in this new world of travel planning. 

Three Unlikely Peaky Blinders Fan Theories

The anticipation is continuing to grow ahead of the sixth Peaky Blinders series, as the stars of the hit BBC drama have been caught filming the show throughout the summer

However, conversations surrounding fan theories about what happens next have been rife since the dramatic ending of the previous season. Some are more unlikely than others, though. But, which scenarios look more unlikely than most when it comes to season six of Peaky Blinders?

Aberama Gold Is Alive

This is a theory that has been doing the rounds since the shocking ending to the fifth series. In that final episode, Aberama Gold was viciously killed by the Billy Boys, as Tommy Shelby’s plot to assassinate Oswald Mosley quickly fell apart.

Of course, the Blinders have a history of bringing characters back from the dead, with Arthur making his shocking return to bring down Luca Changretta. However, it is massively unlikely that Gold survived the attack on that night at the rally, despite many fans hoping for the happy ending that Aunt Polly deserves. Other fan theories have rumoured that John Shelby and Inspector Campbell could also return, but they also seem far-fetched.

Michael Gray Informed Mosley

The most pressing question that fans will have ahead of the final season is who exactly betrayed Tommy and gave Oswald the heads up that they were planning an attack. One name that has constantly been mentioned in that conversation is Michael Gray. Michael and Tommy’s relationship hit an all-time low in the fifth series, as Tommy was warned by the IRA that he wasn’t trustworthy. Michael constantly tried to seize control of the Blinders from Tommy, which led to a dramatic showdown between the two in the final episode.

Certainly, Michael wants to go higher in the gang and take control in the place of Tommy, but it looks almost impossible that he had anything to do with the plan going wrong. Most importantly, he wasn’t even in the loop when it came to the plan, which means that he wouldn’t have had the knowledge to tell Oswald what was going to happen. However, whether Tommy believes him is an entirely different question altogether.

Tommy Commits Suicide

The final scene before the credits was Tommy running into a field with the gun to his head screaming. Many fans feared that this would be the end of Tommy, as his mental health was deteriorating throughout the series, as he would constantly see Grace. However, it is massively unlikely that Tommy would have pulled the trigger, mainly through pride, as that would indicate that Oswald has come out on top in the battle between the two.

More likely, we will see Tommy come back stronger and more determined than ever to find out who the mole was. Arthur and Tommy will likely be at the front trying to find out who it was, while also taking on Oswald and the Billy Boys, and also keeping face for his political career.

Audience illustration by Heather Skovlund for 360 Magazine

How Important Are First Impressions in Modern Entertainment?

Artistic design has become one of the most crucially important features in the modern entertainment industry. This is thanks to the rise of online libraries for everything from television to games. People are likely to make snap judgments about the pictures they see on the thumbnails in front of them and, if these designs don’t immediately grab the attention, the entertainment choice stands to lose out to a rival. Online entertainment providers need to be aware of just how important first impressions are, and design their offerings accordingly.

Audience Attention is More Discriminating Than Ever

There has been a vast amount of research into whether people’s attention spans are getting shorter, with some studies suggesting that the average human is nine seconds. However, others have been quick to point out that it is a vague statistic and something that isn’t perfectly measurable anyway.

Perhaps what is more likely is that the modern generation of internet users have much more selective attention than those who existed twenty years ago. What all researchers can agree on, though, is that online businesses and entertainment options only have a limited amount of time to grab someone’s attention before they move on to something else.

Users Know They Have an Abundance of Choice

The fact that there is just so much out there to choose from has led to this need for online businesses to capture audience attention instantly. Users are well aware of the abundance of choice in every industry. One of the biggest factors towards this has been the library model in entertainment, which was made famous by Netflix. This involves users scrolling through long lists of films and television shows, looking for one that catches their eye. The picture used here is so important, as it needs to stand out from all the others on the list.

Netflix has inspired numerous other streaming services, and the concept has also spilt over to gaming as well. Online casinos have been using this model for some time, as it is the best way to display the vast lists of games on offer. This is especially true for slots, where abundant choice is the best way to pull in players. At Vegasslotsonline there are hundreds of games to choose from, and developers probably have less than a second to capture players’ attention. This is why the thumbnails need to be bright, colourful, and instantly appealing. Some examples of this can be seen with offerings like Starburst, which has large font and multiple colours, and Mega Moolah, which also has bold writing and a scattering of gold coins in the image.

The library model is set to become ubiquitous in other sections of the gaming industry in the years ahead. This is thanks to the rise of cloud-based subscription services on consoles and PC. Options like Google Stadia allow players to pay a monthly fee to have access to a wealth of games, rather than having to buy individual titles. This means that players will spend less time deliberating on what they are going to play, knowing that they are not making a large investment for that game. With this in mind, developers need their titles to stand out, and this will all come down to the design of the thumbnails shown on screen.

How Important is The Design of The Thumbnail?

Because of the seemingly endless options on offer in the entertainment industry, the design of the thumbnail of a film, television series, game, or YouTube video is so important. It needs to serve multiple purposes if possible. This includes an image that is going to catch the eye of users immediately, a brief description in some cases, the name, and something that conveys the genre.

Going back to the slot game example, it seems that developers here have managed to master the art of incorporating these things into a tiny square on a screen. Book of Dead, for instance, shows a picture of a rugged explorer, a striking gold artefact, and a background of ancient tombs. It also has the name of the game in large, visible writing. From this, players can easily gather that it is an adventure offering set in Ancient Egypt.

Film posters need to give viewers the facts they need to sway their decision as to whether they want to watch. This includes names of popular actors or directors or a reference to a famous title from the same filmmaker. When it comes to thumbnails on streaming platforms, however, there is even less room available for these things. Therefore, designers need to be selective in what they show. Superhero offerings on Netflix are a good example of making use of limited space. For example, the Spider-man titles show the hero pitted against the main villain in each film.

There is no doubt that first impressions count when it comes to modern entertainment. Designers of thumbnails have a split second to capture the attention of users, who are well aware that they have a lot of options to choose from. Those who can master these designs will enjoy success in the modern age.

Analysis illustration for 360 MAGAZINE

SMS Marketing for Business Beginners

Spreading the word about your business can be tedious and inefficient if not done properly. Mobile phone usage has become popular in that nearly everyone in the world owns a phone, with statistics showing 5.11 billion users in 2019. People rely on their phones for so many things that a text message has an open and read rate of 97% within the first 3 minutes they have been received.

What is SMS Marketing?

SMS marketing is simply a marketing tactic that uses a short message service (SMS) to send notifications, informative and promotional messages to people who have opted into a company’s products or services.

Why you Should use SMS Marketing

SMS marketing gives you real-time visibility of your loyal customers and followers, narrowing down your target customers. It provides a direct and instantaneous link to customers once they have opted-in. The brevity of the message is limited to 160 characters, make it easy and simple to use. Allows you to get feedback on marketing campaigns allows you to create, track, and ameliorate your content. 

SMS help to enhance other marketing forums such as email and social media. Short codes and keywords are easy to remember attracting new customers. Some providers can deliver your message to the world and you can visit Edgility to learn more about this.

How to Compose Messages for an SMS Campaign

Identify Your Organization

Use the business name or business short code to show where the text originates and where to redeem the offer.

Establish your audience

Personalize the message by addressing the person by the first name. Using demographics such as location, gender, and age may come in handy in creating a customized message. 

Make it Short

Be concise and to the point, ensuring it is exclusive and provides a high amount of value.

Embrace the Call-To-Action

Include an engaging call-to-action, preferably at the end, to serve as the last instruction to the recipient and provide a link to perform this.

Use Formal Language

Professional language should be used. Below are some of the cautions to take.

· Avoiding text-speak use, for example, using ‘u’ in place of ‘you.’

· Limit the use of Caps as it is interpreted as wailing.

· Overuse of the exclamation mark is often translated as a sign of desperation.

· Abbreviations and abuse of punctuations are annoying and confusing.

Incorporate an Opt-out Option

Including a virtual number of your company where users can save you from tough anti-spam regulations. Opt-out allow customers to unsubscribe from your messages. Examples may include “Reply STOP to opt-out” or “Opt-out send STOP to 12345,” which are your actual virtual numbers.

Use the Right Timing

Once you have come up with the text message, you have to be conscious of its delivery timing. Guided by your geographical location and the business’s nature, it is prudent that you send the message using the right timing.

Conclusion

The SMS marketing technique is a low cost, fast and effective way of product promotions that can lead to high traffic and increased sales in your business.

Immersive Van Gogh

Lighthouse ArtSpace Chicago, a brand new venue in Chicago’s Germania Club will open Feb. of 2021.

The recently renovated building will open to the U.S. premiere of Immersive Van Gogh. The building’s Victorian Era, 35-foot-tall walls will show off art exhibitions that completely encapsulate an audience, blurring the lines between entertainment and culture, art and blockbuster creation.

Immersive Van Gogh received rave reviews from critics and a wide array of audiences in Toronto, as it allowed them to step inside the iconic, emotional, imaginative artist Vincent Van Gogh.

The Toronto Sun called Immersive Van Gogh “intense and emotional, cathartic and liberating” while Debra Yeo of the Toronto Star said,  “I wondered: could projections of paintings on walls and floors be thrilling? The answer is yes.”

More than 180,000 guests were able to see the exhibition in July 2020, and it passed worldwide ticket sales for any of Ticketmaster’s live cultural events.

Tickets will be available beginning Nov. 23 at 11 a.m. CST. You can find them by clicking right here, or you can call (844) 307-4644. Admission begins at $39.99, or $24.99 for children 16 years old or younger.

The tickets will be for viewings from Feb. 11 to May 2, and parking is available at the James House parking garage, conveniently located nearby.

Given the world’s current state of affairs, the experience also makes health and safety a priority, as admissions will align with Chicago’s capacity guidelines.

Tickets will also be taken contact-free, temperatures will be taken upon arrival and hand sanitizer stations will be open. Markers throughout the exhibit will also remind guests to socially distant as they get sucked into the world of Van Gogh. Face masks will be required.

The same Italian creative team that pioneered Atelier des Lumières will create a design custom to the exhibition’s home in Chicago.

The exhibition was designed by Massimiliano Siccardi, an Italian film producer, with help from composer Luca Longobardi, who delivers a score that combines electronic music with piano, blending modern and classic tones to evoke the perfect tone for the experience. Vittorio Guidotti is the art director.

Siccardi and Longobardi created the Van Gogh, Starry Night exhibition together, setting them up for Immersive Van Gogh, which features more than 50 projectors that cover more than 14,000 square-feet.

Siccardi said Van Gogh has created a lasting emotional impact despite going relatively unknown while he was alive.

“Both myself and Luca Longobardi are very excited to visit Chicago and once again bring Van Gogh’s legacy to life in a way that is unique to the beautiful architecture of the Germania Club Building,” Siccardi said.

Some of the most notable pieces featured include Self Portrait with Felt Hat, The Bedroom in Arles, Irises and The Starry Night.

Corey Ross, the co-producer of Immersive Art Space, said Immersive Van Gogh is a new way to consume art from all directions.

“Both connoisseurs and new admirers of Van Gogh’s work are guaranteed a breathtaking perspective on the influential artist’s oeuvre,” Ross said. “Merging state-of-the-art technology, theatrical storytelling, animation and some of the finest works of art ever created, Immersive Van Gogh is a uniquely mesmerizing experience that seemingly transports the viewer into the artist’s mind to see these timeless works as never before.

For more information, you can click right here.

Has eSports Become a Part of Pop Culture?

A couple of decades ago, when video games burst into the mainstream audience for good, everyone could have guessed that gaming would soon become an important part of the entertainment industry. But what no one could have predicted is just how popular it would become not to play video games yourself, but to watch other people play. So popular in fact, that competitive video gaming, i.e. eSports, has slowly but steadily grown to become an important part of pop culture. But how and why did eSports gain so much momentum?

eSports expand their reach into the mainstream audience

When the first organized competitive gaming tournaments emerged where professional players vie for a prize, analysts very aptly dubbed the new practice “eSports”. And research reported by the Influencer Marketing Hub reveals that this new industry has quickly expanded its appeal and gained unprecedented growth. In 2017, eSports reached an audience of 335 million viewers, which climbed to 380 million in 2018. It is now estimated that until 2021 that number will reach roughly 557 million, exhibiting an annual growth rate of 14%. Out of those, 250 million will be regular viewers but another 307 million will be casual spectators. This means that casual viewers will constitute the majority of the eSports audience.

Furthermore, according to the same source, even people who do not watch eSports have still heard of them. In 2015, an impressive 800,000 people were aware of the industry. But a year later, over a billion people have reportedly heard of eSports – a jaw-dropping growth. In 2019 alone, eSports awareness was estimated to have reached 1.57 billion people around the world. The combination of these two facts, i.e. the number of casual viewers and the tremendous growth in awareness, lead us to the conclusion that eSports has now become an important part of pop culture.

How eSports became a part of pop culture

But if you want even more proof, just take a closer look at eSports betting. That’s right: betting sites now consider eSports as a sub-category of the traditional realm of sports betting, and punters can place wagers on the biggest eSports tournament just like they would on the NBA finals or the Super Bowl. It is no surprise, when you consider the hype surrounding the biggest eSports competitions. In 2019, the League of Legends World Championship gathered an audience of almost 4 million viewers, and the Fortnite World Cup Finals amassed an impressive 2.3 million. Speaking of Fortnite, it is perhaps the game that best encapsulates how video gaming and eSports are now part of pop culture in their own right.

Who could forget the iconic and hilarious scene in Avengers: Endgame that saw Thor compete against “Noobmaster69” on Fortnite? Just like people are still not over the live concert series that now takes place within the Fortnite game. Travis Scott was the first to take the leap of faith and performed virtually to raving reviews. Now, the digital concerts continue, with J Balvin reportedly set to headline the Fortnite Halloween Concert series, in a perfect blend of these divergent strands of pop culture that has had audiences going wild. Much like the music industry, other sectors have realized the potential of eSports and gaming that allows them to reach to a wider audience and are jumping at the chance. For example, Oakley has already announced that they would launch a new type of lenses specifically designed for gaming.

If we want to understand better how eSports have so quickly become a part of pop culture, we also need to look at the channels that enabled them to connect with their audience. Millennials are now in their 20s and 30s, and they have grown up in an increasingly digital world. Watching their favorite gamers play live on Twitch or YouTube, and interacting with them on chat or social media was an organic way for them to connect. Steven Spielberg’s recent blockbuster Ready Player One took the concept one step further. In a dystopian future, taking place in a VR gaming tournament has become the one shot its protagonist has at fixing everything wrong with the world – competitive gaming has somehow turned into something more real than real life itself.

For the young adults that are right now the driving force behind market trends, and are shaping pop culture, eSports are an integral part of life and culture.

GIRLS KICK SUMMER SOUNDS INTO ACTION

International singer/songwriter, K-Syran, celebrates the recognition of women at this year’s Ibiza Music Summit and personally promises a summer of stonking dance music.

Summer – gorgeous, warm, sparkling summer.  The trees are full, the blossom’s floating down like snow and we’re hankering after those delicious brushes of warm sunshine on our skin.  Don’t you just love it! But summer brings with it so much more than the seasonal sun – it also comes armed with a whole new bag of music. As spring blends into shimmering summer, our music industry flicks the switch on the vibe dial and suddenly we burst into action on the dance floor.

Summer is officially here and that means dance music is hot on the agenda for the next four months!

Just as the first buds of spring peep into view, our radio stations tempt and tease us as they sprinkle more vibrant and energized dance tracks across the airwaves.  From that moment, us music lovers know that the new season of music has sprung into life. Summer ‘sounds’ are equally as important as the summer sun and as the Ibiza Music Summit came to an end last weekend, it marked the official start of the dance music season, bring it on!

With three Top 10 dance hits of my own, I understand just how important dance music is to all of us.  Standing hand-in-hand with festivals and live gigs, dance clubs are one of the few places that our music can touch and interact with our audience on a live level.  That’s one of the few opportunities that we have to share the exhilarating musical experience as one. For me, that’s what music is all about, that touching-point with my audience.

So I applaud my musical sisters who made a stand at this year’s Ibiza Music Summit and addressed the vital topic of Diversity in Electronic Music. Tackling the issue of female representation within the electronic music industry, Jackie Antas of Live Nation exposed some vital statistics about us girls in the industry:

  • Just 1 out of 15 of Billboard’s One’s to Watch were women
  • No major music labels have female bosses
  • In 2014, only 18% of electronic labels include women on their rosters 
  • Women made up 11% of rosters in 2016

 I’m sure you’ll agree that these statistics are kinda shocking in what’s meant to be a equal world and within an industry which focuses so heavily on female talent.  The Summit discussed the need to implement a change in thought processes globally and it was agreed that there’s absolutely no doubt that the industry needs to represent women more fairly.  We shouldn’t label talent as ‘female artists’ or ‘female DJs’ – we should be equal enough to be label for our talent, not our gender.

Bring it on girls, let’s show the industry what we’re made of!  I’m kicking live and loud into this summer of dance with a bucket load of dance music that I’ll be releasing across the season.  I’ve been working with some awesome DJs and remixers to bring you the flavour of music that I know keeps you pumping in the clubs.  From awesome Dan Boots right through to the unparalleled talent of Jamie Lewis and Mr Mike – I’ve been working relentlessly in the studio with them all and I promise I’ll make this a musical summer that you won’t forget.  Watch this space – us girls will be lighting up those Ibiza dance floors very soon!

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Instagram likes for sale which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.