Posts tagged with "web"

Audience illustration by Heather Skovlund for 360 Magazine

How Important Are First Impressions in Modern Entertainment?

Artistic design has become one of the most crucially important features in the modern entertainment industry. This is thanks to the rise of online libraries for everything from television to games. People are likely to make snap judgments about the pictures they see on the thumbnails in front of them and, if these designs don’t immediately grab the attention, the entertainment choice stands to lose out to a rival. Online entertainment providers need to be aware of just how important first impressions are, and design their offerings accordingly.

Audience Attention is More Discriminating Than Ever

There has been a vast amount of research into whether people’s attention spans are getting shorter, with some studies suggesting that the average human is nine seconds. However, others have been quick to point out that it is a vague statistic and something that isn’t perfectly measurable anyway.

Perhaps what is more likely is that the modern generation of internet users have much more selective attention than those who existed twenty years ago. What all researchers can agree on, though, is that online businesses and entertainment options only have a limited amount of time to grab someone’s attention before they move on to something else.

Users Know They Have an Abundance of Choice

The fact that there is just so much out there to choose from has led to this need for online businesses to capture audience attention instantly. Users are well aware of the abundance of choice in every industry. One of the biggest factors towards this has been the library model in entertainment, which was made famous by Netflix. This involves users scrolling through long lists of films and television shows, looking for one that catches their eye. The picture used here is so important, as it needs to stand out from all the others on the list.

Netflix has inspired numerous other streaming services, and the concept has also spilt over to gaming as well. Online casinos have been using this model for some time, as it is the best way to display the vast lists of games on offer. This is especially true for slots, where abundant choice is the best way to pull in players. At Vegasslotsonline there are hundreds of games to choose from, and developers probably have less than a second to capture players’ attention. This is why the thumbnails need to be bright, colourful, and instantly appealing. Some examples of this can be seen with offerings like Starburst, which has large font and multiple colours, and Mega Moolah, which also has bold writing and a scattering of gold coins in the image.

The library model is set to become ubiquitous in other sections of the gaming industry in the years ahead. This is thanks to the rise of cloud-based subscription services on consoles and PC. Options like Google Stadia allow players to pay a monthly fee to have access to a wealth of games, rather than having to buy individual titles. This means that players will spend less time deliberating on what they are going to play, knowing that they are not making a large investment for that game. With this in mind, developers need their titles to stand out, and this will all come down to the design of the thumbnails shown on screen.

How Important is The Design of The Thumbnail?

Because of the seemingly endless options on offer in the entertainment industry, the design of the thumbnail of a film, television series, game, or YouTube video is so important. It needs to serve multiple purposes if possible. This includes an image that is going to catch the eye of users immediately, a brief description in some cases, the name, and something that conveys the genre.

Going back to the slot game example, it seems that developers here have managed to master the art of incorporating these things into a tiny square on a screen. Book of Dead, for instance, shows a picture of a rugged explorer, a striking gold artefact, and a background of ancient tombs. It also has the name of the game in large, visible writing. From this, players can easily gather that it is an adventure offering set in Ancient Egypt.

Film posters need to give viewers the facts they need to sway their decision as to whether they want to watch. This includes names of popular actors or directors or a reference to a famous title from the same filmmaker. When it comes to thumbnails on streaming platforms, however, there is even less room available for these things. Therefore, designers need to be selective in what they show. Superhero offerings on Netflix are a good example of making use of limited space. For example, the Spider-man titles show the hero pitted against the main villain in each film.

There is no doubt that first impressions count when it comes to modern entertainment. Designers of thumbnails have a split second to capture the attention of users, who are well aware that they have a lot of options to choose from. Those who can master these designs will enjoy success in the modern age.

M F Husain illustration by Heather Skovlund for 360 Magazine

Conversation with M F Husain

India’s Newest Museum Allows Conversation With A Dead Artist Via AI

The Museum of Art and Photography and Accenture Labs have collaborated to create India’s first conversational digital persona of the celebrated artist, M F Husain. This unique digital experience was created during Covid 19 lockdowns as a way to feel engaged while experiencing art. 

Husain’s persona gives a glimpse into the life and work of one of India’s most compelling artists. Viewers can simply ask Husain’s digital twin a question regarding his early life, family or career to receive a simulated response from him. While Husain’s voice has been digitally created using speech synthesis software, the questions and answers have been prepared through extensive research on the artist. 

The experience will also be available on web and mobile platforms and as a 3D hologram at the Museum’s physical space which is set to open in December 2021.

To speak with M.F. Husain’s AI counterpart, click here.

For more information, click here.

More about The Museum of Art and Photography:

MAP connects India’s past, present, and future by showcasing historical artifacts alongside modern and contemporary works, folk art, textiles, painting, sculpture and photography. The MAP collection currently has more than 18,000 works ranging from the 12th Century to the present day.

Online shopping illustration by Heather Skovlund for 360 Magazine

Digital Transformation: ByondXR

Digital Transformation: ByondXR Develops virtual commerce platform used by World-leading Retailers

Web-based Virtual eCommerce: Transforming the Future of Retail

The online shopping landscape is continuously changing, with companies finding new solutions to bring unique experiences to their customers. When the coronavirus pandemic shook the world, brands had to adapt to the virtual landscape, as in-store shopping became nearly impossible quickly. With the fear and apprehension that the pandemic created, naturally, people lost the motivation to shop in-person as much as they used to.

Companies that rely on physical shopping lost their customers and floundered, while companies that already had a significant digital presence increased their business. As businesses struggled to stay afloat, ByondXR, a company specializing in building online virtual storefronts and showrooms, was positioned to assist them in building their digital presence and offering new experiences for customers despite the pandemic.

Industry veterans Noam Levavi and Eran Galil founded ByondXR in 2016, intending to help businesses acclimate themselves to the growing virtual commerce market. Having as much familiarity and expertise with online retail merchandising as they did, after COVID-19 quarantining forced people to isolate themselves and remain in their homes, companies like Lancôme, Target, and P&G turned to ByondXR for their technical know-how.

Their innovative technology caters to wholesale and retail businesses who seek to improve their digital marketing presence. With their team of experts, they truly revolutionize the virtual commerce market by creating the most stunning visual web experiences that significantly improve conversion rates, engagement, and reduced return rates.

The virtual showrooms allow customers to browse through a store as if they were moving through a physical space. Customers can pan around, viewing colorful and appealing displays of items. By simply clicking on an item or display, an information box pops up where the customer can view more info about the product, interact with the product in 3D, or place the product in their physical space using ByondXR AR capabilities. To close the loop, users can click to purchase the products directly.

Using the full 3D store simulation that ByondXR creates for top fashion retailers, the Virtual Merchandising teams invite VM, store managers, and customers to take immersive virtual tours of their digital storefront. Visitors can view and interact with new clothing and merchandise hanging on racks and displayed on tables or mannequins by visualizing the store, its fixtures, and garments.

This kind of experiential retail provides customers with a far more interactive and engaging experience than simply scrolling mindlessly through pages and pages of products on Amazon or any other retail website. Customers can view items and read product descriptions on a company website as much as they like, but online shopping can rarely be as effective as shopping in a real, physical store. These virtual storefronts give customers the feeling of in-person shopping without leaving their homes and risk getting sick.

The broad range of clients that ByondXR has worked with have found that customers are looking for new shopping experiences, different from the ones that they are used to, especially when over-use of traditional digital shopping venues has rendered them mundane and unengaging. Virtual storefronts like those they have built for Lancôme and P&G are only the beginning of ByondXR’s technological revolution.

Take, for example, 3D visualizers that they have created for home decor companies like CaesarStone. In these online stores, customers can view a realistic 3D room like a kitchen or a child’s bedroom. With a click of a button, they can place down a crib or a wardrobe in this 360 environment, viewing the item in a digital space as if it were actually in their home and use AR to visualize the product in their own home. They can change the decorations and furniture’s colors and designs and pan around, viewing the items with the depth and authenticity that they would get from a physical store.

One of the most important parts of buying a piece of furniture is visualizing what it might look like in a customer’s own home, and with technology like this, customers won’t be left scratching their heads in the middle of a store. No more wondering what a product might look like when delivered to the customers’ houses with ByondXR storefronts, and they get what they see.

The public interest in digital shopping has only grown since its inception, and the global pandemic has only sped up the growth of virtual commerce. The boom in digital shopping has led to such revolutionary techniques as ByondXR’s virtual stores and showrooms seem to have ushered in the future of shopping, where people can browse items and walk-through stores without ever leaving their homes.

As the pandemic continues, both in the US and abroad, the apprehension that people feel about shopping in person has only increased. People don’t want to risk getting the virus and then spreading it to their friends and family, and so they have turned to online shopping in droves to fill their needs. Although the most important aspect of retail business is to provide customers with quality products, the aesthetics and the art of the way these products are displayed play a large role in what brands customers decide to shop with.

With this kind of technology becoming more and more popular with companies and with the customers that they serve, the question arises: Will shopping ever return to the way it was before?

The pandemic has certainly altered the world forever, but many have wondered if customers will return to physical stores once they can safely and healthily do so. With specialized technical advancements in the virtual commerce market like those that ByondXR provides their clients with, customers may decide that they don’t have to visit stores in person to get what they need.

In fact, home decor technology of the kind they built for Caesar Stone is often found more useful to customers than shopping for furniture, tiles, or decorations in person. Why go to a physical store if customers can get the same experience by shopping online from the comfort of their homes while losing none of the in-person stores’ appeals?

There is also another angle to it: while utilizing VR, retail brands can improve brand messaging, boost online influence, and create unique touching points with customers, something that regular eComment lacks.

No matter what the future holds for the virtual commerce market, ByondXR and their CEO Noam Levavi have positioned themselves at the forefront of digital shopping innovation, and they are ready to meet the next challenge head-on.

Rita Azar, illustrations, games, 360 Magazine

Building a New Normal after the Wave of Covid-19 Passes Over

Perhaps the single most important unifying factor that brought every individual of the planet together was the pandemic of COVID-19 that hit the humankind towards the end of 2019 when everyone was busy making plans for the New Year. And ever since that, six long months have gone by in the blink of an eye. We have learnt to stay indoors and build a new normal for us, where we must practise social distancing, work from home and go out only when it is necessary. And this has not been the case with just one country. This has been the case for every country that you can spot on the world map. The Novel Coronavirus has changed our lives, and how.

Though, the governments of different countries are now lifting the lockdown in a calibrated manner, and we are allowed to go out keeping in mind the rules of this new life, it will still probably be many more months until we go back to what we knew as the normal. In fact, we might have to stitch a new normal for us and come to terms with that life. We have stayed indoors for way too long now, and most of us might already be wondering what life looks like on the other side of the pandemic. Here is what you need to know about life once the worst is over.

Companies Will Continue to Engage the Measure of Working from Home:


Organizations, no matter what their scale, might make working from home a permanent thing for employees who can go about their jobs from their houses. And for the companies that need their employees to report to work, there might be the rotations and shifts. This will prevent the total workforce from reporting at the same time and increasing the chances of a second outbreak of the virus. Wearing masks and carrying hand-sanitizers will be the new dress code for work.

People Will Depend More on the Internet for their Doses of Entertainment:

Most of us have spent a significant amount of time glued to the cyberspace with the pandemic wreaking havoc outside. We were forced to stay inside to battle an invisible entity and, therefore, had to find means to keep ourselves entertained. This had led to the blossoming of online entertainment portals like several streaming platforms and gaming websites.

Online gambling, according to USGamblingSites.com, had also taken a front seat. Once the pandemic is over, this is what shall continue to happen for a very long time. People might still be dependent on the internet for their daily doses of fun.

Traveling Shall be Calibrated:

Tourism or travelling for any other reason will see a more calibrated approach. Flights have already resumed operations, but in a very controlled manner. This shall continue to be the norm for several more months as people start travelling from one place to another for work or recreation. Public transport shall also continue to follow the norms of social distancing, and thermal scanning passengers before they travel long distances shall become the protocol. The tourism industry has already taken a hit and might take more beatings to itself if operations are not resumed in a controlled way.

Masks and Hand-Sanitizers Will Become the Dress Code for Schools and Universities:

Schools might have to add a new element to their dress codes, and that is of masks. Masks will be made mandatory, and anyone violating the norm could be sent back home for good. There shall also be areas marked where each student must sit and stand during class hours. However, online classes might still be a thing that shall be followed for a few more months until schools and universities are capable and confident enough to handle the volume of students reporting.

The Guidelines Issued by the Respective Authorities Shall Always Be Followed:

It is important to remember that even after the worst is over, there is always a chance for a second outbreak. And it is important, that is why, for people to follow the guidelines issued by the authorities about physical distancing and sanitization log after the wave of COVID-19 passes over. One cannot take any risk, and this discipline has to be a part of our new normal.

Wrapping Up:

To conclude, life after COVID-19 shall pretty much continue to look the same as it was during the quarantine period, except that we shall have more freedom of movement. The points that we have mentioned in the article are ideally what is supposed to happen in the post-pandemic world, and we must make our peace with this fact. Life moves on, and human beings have to learn to adapt.

Therefore, we must adjust to this new normal after the pandemic at least until things start looking hopeful again.

Highest Cybercrime Risk Countries

Although developed countries are better prepared to tackle statewide cybersecurity challenges and have better IT education, that has little impact on cyber threats on an individual level. According to the new global Cyber Risk Index, cybercriminals tend to target people who have higher incomes and spend more time online.

According to the Cyber Risk Index, if you live in one of these countries – you are a more attractive target for cybercriminals:

1. Iceland
2. Sweden
3. United Arab Emirates
4. Norway
5. The United States
6. Singapore
7. Ireland
8. New Zealand
9. Denmark
10. The United Kingdom

NordVPN lists ten countries whose residents are the most enticing targets for cybercriminals according to the Cyber Risk Index, which covers 50 countries.

Sara Sandman, 360 MAGAZINE, illustration

Top 5 nutrition tips when working from home

1. Look for nutritious alternatives

If you’re worried about not being able to continue to eat well as particular ingredients are no longer in stock, try exploring other foods that could offer similar health benefits. We have put together a shopping list of alternative food options to ensure you’re not missing out on your essential vitamins and minerals. The key advice here is nutrition should still come first, but you may have to switch up some of your routinely used ingredients.

2. Stick to your routine

Spending more time at home can also impact when you eat. Whether or not you’re working from home, try to create (and stick to) a routine. This will help you avoid snacking on unhealthy foods. Eat your typical set number of meals a day and around the same time each day. If you don’t cook much or have more time on your hands than previously, now is a great time to start.

3. Stay hydrated

Keeping well hydrated is important for overall well-being, particularly cognitive function. If you’re working from home, keep a glass of water by you and drink throughout the day. Drink several cups of fluid each day including water, tea & coffee (though not too much!), fruit teas and sugar-free drinks.

4. Don’t forget your fresh veg

Fresh fruits and vegetables may have taken a back seat for you. Fruit and vegetables provide loads of essential nutrients and there are ways to extend their shelf-life and make them more convenient. For example, soups and sauces can be made straight away and then frozen. You can make a concentrated stock which you can then freeze in ice cube trays and, voila, homemade, low salt stock cubes!

5. Keep your stress at bay

There are many ways to reduce stress. Try to minimize the amount of alcohol you drink, especially during the week, which will also help you stick to a routine. Keep an eye on the number of caffeinated drinks you’re having and try switching to decaf options during the afternoon. This can help you sleep and focus better.

ABOUT HUEL:

Launched in 2015, Huel’s mission is to make nutritionally complete, convenient and affordable food, with minimal impact on animals and the environment.

Offering consumers “complete nutrition” means that each Huel meal serves customers a good balance of protein, carbs, fibre, essential fats and phytonutrients, plus an optimum level of all essential vitamins and minerals required on a daily basis. Formulated by Registered Nutritionist, James Collier, Huel is vegan, lactose-free and soya-free.

Along with Huel powder (including a gluten-free and reduced carb option), Huel offers a number of nutritionally complete products, including the world’s first nutritionally complete granola and an on-the-go bar which makes for the perfect snack. Most recently, Huel launched their first Ready-to-drink meal, acting as an innovative solution for time-poor consumers.

Each Huel packet has a year-long shelf life and produces zero food waste with minimal packaging waste which makes less of an environmental impact on the planet than many other food products.

Visit Huel:

Instagram: @huel @huelusa @huel_de @huelglobal
Twitter: @gethuel @huelusa
Website: huel.com

NYC, Vaughn Lowery, 360 MAGAZINE

5 Questions You Should Ask When Hiring a Web Development Team

Pretty much anyone can call themselves a web developer nowadays, and it is important that you do your due diligence before working with anyone. Make the wrong choice, and you could end up with tons of hidden costs, unfinished work, or in the worst case, never hearing from them again. 

However, by asking the right questions and doing your research, you should be able to find a great team that will be able to understand your vision and execute it. Here are some questions you should ask when hiring a web development team.

Have You Ever Worked on Projects Similar to Mine?

All websites have very different needs and have to be approached differently. For instance, building an e-commerce store and a portfolio site will be very different. If you need some of your employees to be able to access log in functions, for instance, or need an extensive database to be installed, not all web developers will have this kind of expertise.

This is why it is very important that you know your objectives for your website, and make sure that they can show you work similar to it. Don’t take their word for it. Some will say yes to everything, only to take twice as much time once they realise how much research they have to do.

How Long Will the Project Take from Beginning to End?

This is also something that needs to be clear from the get-go. If you have a deadline for this project, then you want someone who’ll be able to get the job done within that time period. That doesn’t mean, however, that you should go for rushed work. Some people might take a little bit longer, either because of conflicting schedules or previous engagements. Make sure that you look around to check the average completion time, and go for someone who can deliver the best work as fast as possible.

What Kind of Services do You Offer?

Different development teams will offer different packages, so it’s important that you know what their actual scope of service is, and what you can expect to pay. For instance, some companies will also offer some marketing and SEO services. Some will offer social media management and promotion as well.

That’s why you should make a clear list of the services you want to be included. This way, you’ll be able to eliminate those who can’t provide a crucial service that you absolutely need.

What About Your Employees?

You want to know what type of employees they work with. Do they outsource some of their work? If so, what do they outsource?

While outsourcing is not always an issue, it’s always better to go with a web development company that has their own in house employees. Teams like Appetiser, for instance, personally hand pick their programmers and have them go through a gruelling hiring process to make sure that they’re up to par. As a matter of fact, only 1.7% of the applicants coming from major tech firms are able to make it through their coding challenges.

You want a team that will be self-sufficient so you won’t have to suffer delays. Another thing is if you need some follow up work done, it’s better if the programmer who previously worked on your website performs it. Working with another programmer will require some additional troubleshooting that you may have to pay out of pocket for.

What Technologies Are Your Specialty?

This question allows the developer to talk about what distinguishes them from the competition. If you haven’t decided what technology you’re going to use, still ask what technologies they’re specialised in. If they’ve adapted to new technologies well, they are probably qualified to help you migrate to a new one.

Ask how many developers they have that work with these technologies. You don’t want to hire a software firm that specialises in a specific area, but if that expertise resides with one person who may leave the firm at any time this is also a problem. Ask how much time it may take to scale up the team to handle your project. If you may need to accelerate your schedule, you want to know you won’t have to wait a few weeks for key people to be available.

A related question to ask is their seniority. If their entire expertise in an area is within a group of junior developers, they may not be capable of the quality of work you need. Conversely, a mixed team of junior and senior developers is certain to be able to handle any challenge. 

Conclusion

Hiring a web development team is essential if you want to have a website that will show your business in the best possible light as possible. Make sure that you take your time, shop around, and find a team that can align with your goals and expectations.

tech, computers, illustration, 360 MAGAZINE

Facebook Enters Stage of World Politics

By Dr. Nick Oberheiden, Esq.

When political and military leaders from around the world convene this week for the annual Munich Security Conference, one attendee does not seem to quite fit the convention’s profile: Mark Zuckerberg. The CEO of Facebook will sit next to over 40 heads of state, intelligence officers, and military commanders at the world’s preeminent international security conference.

Zuckerberg’s visit marks a dramatic shift in world politics. Governments and law enforcement agencies have discovered the enormous utility of platforms like Facebook, WhatsApp and Instagram to connect people, places, and events. China and Russia have expanded their definition of national security to include virtually any data set: from military drone footage to online tracing to consumer behavior. Zuckerberg does not wear a military uniform, nor is he an elected or appointed official, but Facebook plays a pivotal role on this intensifying cyberspace battlefield.

With over 2 billion Facebook users, Facebook controls an unimaginable amount of digital data such as user contact information, physical whereabouts, cell-site locations, email addresses, IP addresses of websites visited, and records of interpersonal communications. Zuckerberg is the king of information. Facebook has transformed into a hybrid platform where commercial businesses and political activists spread messages, inform (and misinform) to influence politics, the economy, and society. The few publicly available numbers confirm this heightened political dimension of Facebook. Year over year, Facebook reports an increase of FBI National Security Letter (NSL) requests pursuant to 18 U.S.C. Section 2709 (Section 201 of the Electronics Communications Privacy Act of 1986).

In this war of information, the United States is at a crossroads. While some lawmakers support consumer activists who attack Facebook for its criticized handling of privacy rights, too many American politicians still overlook the strategic value Facebook plays in what Zuckerberg himself called an “ongoing arms race” with Russia and China in his 2018 congressional testimony. Others hesitate to introduce legislation that could be seen as infringing on the First Amendment rights of speech and association – which apply to corporations as well as natural persons.

When governmental agencies begin to depend on commercial businesses for information, it’s time to rethink national security in this country. For example, how should U.S. companies respond when a foreign country that is considered an enemy of the United States requests sensitive economic information from such a private company? Revised legislation may be needed to capture the geopolitical threats of our time. Congress may need to step in to define how much intel U.S. companies may share with foreign governments and whether the dissemination of certain national security data to non-NATO partner countries may be penalized. Checkpoint Charlie does not exist anymore. Today’s files are carried digitally, no longer by spies with a suitcase. The need for prevention and deterrence, however, remains. Traitors and defectors tempted to cash out by offering critical data are the spies of our time.

Zuckerberg knows that he is holding the oil of the 21st century: sensitive information. Coincidence or not, Zuckerberg’s journey takes him from Munich to Europe’s capital Brussels to negotiate Facebook’s tax and antitrust deal with European lawmakers, many of whom will fawn over him at the Munich Conference. Zuckerberg will enter these negotiations from a position of strength.

Dr. Nick Oberheiden is the founder of federal litigation and trial law firm Oberheiden P.C., which is largely comprised of former Justice Department attorneys.

Things You Should Never Ignore When Looking for Broadband Deals

If you are not a tech savvy person, the idea of changing your internet could send cold shivers through you. If you are not that way minded, how can you find the best broadband and phone deals? The adverts make all the deals sound perfect. Perhaps these pointers will help you see through all the glitz and sparkle and get down to what really matters about your broadband deal.

There are key factors you should never ignore when searching for a new broadband deal, such as:

Advertised Speed

There is often a huge difference between the advertised speed and actual speed received by the users. Most broadband providers advertise the speed that is the maximum received by its users during peak hours. This speed is not even received by half of the users and the half does don’t experience it all the time.

To resolve the speed issue opt for a code of practice that clearly indicates how much speed you will receive on an average and also what the minimum speed will be. Being able to refer to the provider’s own code of practice helps if you are constantly receiving speed lower than the minimum range and there may be compensation.

Broadband Only Deals

Most broadband deals come with a landline service because you need a landline to use it. There are very few broadband-only deals and they are often expensive. It’s always a better idea to opt for broadband and landline deals rather than broadband-only.Even if you are not using it with a broadband and landline deal, you have to pay the rental charges. Sometimes this cancels out the discount but there are still offers around.

Glitches of Limited Data

Broadband deals with limited data are much cheaper than unlimited data deals. But beware, these limited data deals cost way more in excess usage.

Whenever you opt for a limited data deal and your use exceeds the limit, you have to pay a good price for each extra Mb. The sum of these charges for extra Mb sometimes exceeds the cost of the unlimited data package.

In the era of online gaming, streaming, surfing it is almost impossible to stay within data limits. This is the reason now most of the broadband packages come with unlimited data and they are not much more expensive. So instead of constraining your use and checking used Mb every now and then, it’s better to opt for a broadband deal with the convenience of unlimited data.

The difficulty for gamers is a problem any of us could face in the future. It’s real easy to find your household demand for smooth, reliable internet access outstripping your provision and find yourself paying as much in extra charges as you do your subscription or perhaps worse, suffering with a jumpy, buffering connection. It’s an easy fix. You can upgrade your contract at any time and without any interruption to your service. Providers are more than happy to jump at the chance to make more money. A quick phone call, and a bit more cash is usually all it takes.

Expert comment on Telegram cyber attack

Expert comment on Telegram cyber attack from Mark Skilton, Professor of Practice at Warwick Business School, who researches and consults on cyber security.

He said: “This type of attack is government censorship using cyber tools to block internet traffic. In this case it was massive overwhelming traffic noise targeting Telegram servers and networks to slow down the service in what is called ‘denial of service’.

“This was not a specific technology, but a distributed network attack on the internet ISP and NSP network providers. The strong encryption inside the Telegram app had no defence against the traffic level protocols and volume of traffic.

“To stop this type of attack would need new technology to block adversaries’ traffic before the network, something that is not possible if the Chinese government control and have access to that network currently. What typically happens is alternative telecoms networks might be used. But I suspect those too would be targeted for a full scale attack.

“However, we don’t know if it was a full wide scale internet attack or if it was a complete network wide attack. It seems some sophistication was used to target the Telegram app and user service. This may be a symptom of a more advanced distributed ‘denial of service’ acting as a swarm of attacks against specific targets.”