Posts tagged with "founders"

Nicole Kidman illustration by Heather Skovlund for 360 Magazine

Nicole Kidman × Collision 2021

Nicole Kidman, Sera Labs Strategic Business Partner/Global Brand Ambassador and Nancy Duitch, Sera Labs Founder/CEO Headline Collision 2021

Kidman and Duitch to discuss how cutting-edge delivery system technology will revolutionize the beauty industry

Sera Labs, a subsidiary of CURE Pharmaceutical Holding Corp. (OTC: CURR) announced today that Academy Award, Golden Globe and Emmy Award-winning actor/producer/ entrepreneur Nicole Kidman and Sera Labs CEO/CURE Pharmaceutical Chief Strategic Officer, Nancy Duitch will headline Collision 2021. Collision is North America’s fastest-growing tech conference and brings together the world’s most sought-after founders, tech companies, and game-changing entrepreneurs of our time.

Sera Labs and CURE Pharmaceutical have the technology and are poised to set the new standard that will change how the world utilizes beauty, health and wellness products. Kidman and Duitch will discuss how cutting-edge delivery system technology, over a decade’s worth of research and development, seventeen published patents, and extensive expertise in proprietary encapsulation and polymer methodologies, which are fused into Sera Labs’ anti-aging beauty, health and wellness products, will demand attention and accomplish this beauty revolution.

“Speaking with Nicole at Collision is a milestone moment for the brand. Science and technology have always been cornerstones for our company success. The world watches what happens at Collison. We are excited to be there and share more about our cutting-edge anti-aging beauty technology,” said Duitch, Sera Labs CEO/Founder and CURE Pharmaceutical Chief Strategic Officer.

Collision will take place virtually on its proprietary software from April 20-22, 2021 and is expected to attract over 40,000 attendees from over 100 countries. To learn more about the Collision Conference, visit the website. Kidman and Duitch will be headlining day two of the conference.

For more information on Seratopical by Sera Labs, please visit their website and follow them on Instagram.

Online shopping illustration by Heather Skovlund for 360 Magazine

Digital Transformation: ByondXR

Digital Transformation: ByondXR Develops virtual commerce platform used by World-leading Retailers

Web-based Virtual eCommerce: Transforming the Future of Retail

The online shopping landscape is continuously changing, with companies finding new solutions to bring unique experiences to their customers. When the coronavirus pandemic shook the world, brands had to adapt to the virtual landscape, as in-store shopping became nearly impossible quickly. With the fear and apprehension that the pandemic created, naturally, people lost the motivation to shop in-person as much as they used to.

Companies that rely on physical shopping lost their customers and floundered, while companies that already had a significant digital presence increased their business. As businesses struggled to stay afloat, ByondXR, a company specializing in building online virtual storefronts and showrooms, was positioned to assist them in building their digital presence and offering new experiences for customers despite the pandemic.

Industry veterans Noam Levavi and Eran Galil founded ByondXR in 2016, intending to help businesses acclimate themselves to the growing virtual commerce market. Having as much familiarity and expertise with online retail merchandising as they did, after COVID-19 quarantining forced people to isolate themselves and remain in their homes, companies like Lancôme, Target, and P&G turned to ByondXR for their technical know-how.

Their innovative technology caters to wholesale and retail businesses who seek to improve their digital marketing presence. With their team of experts, they truly revolutionize the virtual commerce market by creating the most stunning visual web experiences that significantly improve conversion rates, engagement, and reduced return rates.

The virtual showrooms allow customers to browse through a store as if they were moving through a physical space. Customers can pan around, viewing colorful and appealing displays of items. By simply clicking on an item or display, an information box pops up where the customer can view more info about the product, interact with the product in 3D, or place the product in their physical space using ByondXR AR capabilities. To close the loop, users can click to purchase the products directly.

Using the full 3D store simulation that ByondXR creates for top fashion retailers, the Virtual Merchandising teams invite VM, store managers, and customers to take immersive virtual tours of their digital storefront. Visitors can view and interact with new clothing and merchandise hanging on racks and displayed on tables or mannequins by visualizing the store, its fixtures, and garments.

This kind of experiential retail provides customers with a far more interactive and engaging experience than simply scrolling mindlessly through pages and pages of products on Amazon or any other retail website. Customers can view items and read product descriptions on a company website as much as they like, but online shopping can rarely be as effective as shopping in a real, physical store. These virtual storefronts give customers the feeling of in-person shopping without leaving their homes and risk getting sick.

The broad range of clients that ByondXR has worked with have found that customers are looking for new shopping experiences, different from the ones that they are used to, especially when over-use of traditional digital shopping venues has rendered them mundane and unengaging. Virtual storefronts like those they have built for Lancôme and P&G are only the beginning of ByondXR’s technological revolution.

Take, for example, 3D visualizers that they have created for home decor companies like CaesarStone. In these online stores, customers can view a realistic 3D room like a kitchen or a child’s bedroom. With a click of a button, they can place down a crib or a wardrobe in this 360 environment, viewing the item in a digital space as if it were actually in their home and use AR to visualize the product in their own home. They can change the decorations and furniture’s colors and designs and pan around, viewing the items with the depth and authenticity that they would get from a physical store.

One of the most important parts of buying a piece of furniture is visualizing what it might look like in a customer’s own home, and with technology like this, customers won’t be left scratching their heads in the middle of a store. No more wondering what a product might look like when delivered to the customers’ houses with ByondXR storefronts, and they get what they see.

The public interest in digital shopping has only grown since its inception, and the global pandemic has only sped up the growth of virtual commerce. The boom in digital shopping has led to such revolutionary techniques as ByondXR’s virtual stores and showrooms seem to have ushered in the future of shopping, where people can browse items and walk-through stores without ever leaving their homes.

As the pandemic continues, both in the US and abroad, the apprehension that people feel about shopping in person has only increased. People don’t want to risk getting the virus and then spreading it to their friends and family, and so they have turned to online shopping in droves to fill their needs. Although the most important aspect of retail business is to provide customers with quality products, the aesthetics and the art of the way these products are displayed play a large role in what brands customers decide to shop with.

With this kind of technology becoming more and more popular with companies and with the customers that they serve, the question arises: Will shopping ever return to the way it was before?

The pandemic has certainly altered the world forever, but many have wondered if customers will return to physical stores once they can safely and healthily do so. With specialized technical advancements in the virtual commerce market like those that ByondXR provides their clients with, customers may decide that they don’t have to visit stores in person to get what they need.

In fact, home decor technology of the kind they built for Caesar Stone is often found more useful to customers than shopping for furniture, tiles, or decorations in person. Why go to a physical store if customers can get the same experience by shopping online from the comfort of their homes while losing none of the in-person stores’ appeals?

There is also another angle to it: while utilizing VR, retail brands can improve brand messaging, boost online influence, and create unique touching points with customers, something that regular eComment lacks.

No matter what the future holds for the virtual commerce market, ByondXR and their CEO Noam Levavi have positioned themselves at the forefront of digital shopping innovation, and they are ready to meet the next challenge head-on.

Computer illustration by Heather Skovlund for 360 Magazine

VC Pitch Deck Advice

­­14 words to take out of your VC pitch deck

By: May Habib

170 seconds. Weeks or even months of working on your pitch deck could come down to the 170 seconds (on average) that investors spend looking at your deck. “Investors see a lot of pitches. In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches…and ends up doing between zero and two deals,” writes VC and LinkedIn co-founder Reid Hoffman.

With all that pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds. When not used intentionally, the words in your deck can be distracting or downright off-putting. We used what we know about language and healthy communication from the millions of documents we’ve processed at Writer to come up with 14 words and phrases to remove from your VC pitch deck:

Negative Association

Runway”

  • Pitching VCs is a balancing act: you want to position your idea in the best light, but also show that you’ve thought things through. However, volunteering for certain types of information can have the opposite effect. Don’t write: I’m seeking $X in funding to provide Y months of runway. You certainly need to show how you’re going to use the funding you’re asking for, but you don’t want to frame things in terms of runway in a pitch deck. The word is associated with a looming cash-out date, which can put an investor in a negative state of mind.

Exit strategy”

  • Don’t write: Our exit strategy is…Yes, thinking through your business means knowing how you’ll handle worst-case and best-case scenarios. But putting exit strategy in your deck can only get investors thinking about the inherent risks. You want them focused on the opportunity. You need to know what to say when the topic comes up — just don’t volunteer the information on a slide.

Cliches

Just one percent”

  • A pitch deck is a tool to show VCs why your idea merits an investment. Using cliches can work against that goal. Don’t write: If we could capture X% of the market… It’s not only a cliche but also wishful thinking rather than a plan. Keep the text on your slides grounded in relevant facts and figures. Other cliches to cut include: the Amazon of X, imagine a future, and moving Y to the blockchain.

 Absolutes

Everyone”, “always”, “never”, “no one”

  • A great pitch requires nuance. Using absolutes to talk about your idea fails on that count. And, if you look closer, chances are there will be exceptions to the absolute that’s being set up. When discussing your TAM, target customer, or product value, your words need to reflect a thoughtful and measured approach. Using absolutes, such as everyone likes X falls short of that goal and casts doubts about the validity of your plan.

 Imprecise Language

Unique”

  • Precise communication makes it easier to bet that a business has the potential to succeed. But imprecise language is one of the top no-no’s we see in pitch decks. Take the word It may seem like an ideal word to show differentiation, but it’s imprecise as to the nature of the uniqueness. Just describe the uniqueness directly, or better yet, the plan to execute on the uniqueness. Ideas are important — but the plan is what gets companies funded.

“Intend”

  • Good intentions aren’t the same as a plan. Using the word intend in your pitch deck makes the discussion conceptual and somewhat nebulous. An intention is easier to reject than a plan backed up by compelling storytelling.

No competition”

  • Don’t write no competition anywhere in your deck. Like, anywhere. At best, it will be seen as an exaggeration: if there isn’t direct competition, there may be indirect competition to consider. And, at worst, it could make investors think that you haven’t fully explored the market, meaning your entire premise could be flawed.

“Good”

  • Investors don’t want good ideas; they want the best Using the word good to describe any part of your plan (for example, good growth) lacks specificity and lowers your pitch’s believability.

Qualifiers a.k.a Intensifiers

“Very”, “so”, “quite”

  • Brevity is key when you’re working with a visual format, like a pitch deck. Qualifiers not only clutter your slides with unnecessary text, but they’re also less precise. Don’t write: very, so, and quite. Ask yourself one question: What does very fast growth look like? Your answer would likely be different than someone else’s. Instead, you might say the growth of X% a year so there isn’t confusion. Again, you want to be as precise and fact-based as possible.

Other things to keep in mind:

Readability

  • In an analysis of successful decks, we found an average readability level of Grade 10 or 11. For unsuccessful decks, that number was higher — Grade 12 or college. Never use jargon, keep your sentences simple, and include a maximum of 1-2 sentences per paragraph. To analyze your own deck’s language, try out Writer’s readability

Humor: Just don’t

  • Cracking a joke on a slide can easily backfire. The last thing you want is to have a failed joke make your pitch awkward or throw you off. That could derail the entire process. So, it’s best to skip the deck humor and get to what really matters: your plan.

Lenny Kravitz’s New Mission with TWICE Toothpaste

Brothers Julian and Cody Levine and Lenny Kravitz have joined forces to bring a new kind of oral care brand, Twice, to the beauty & wellnessmarket. The brand is helping consumers take care of their smiles with products designed to positively impact brushing habits and our twice-a-day routines, starting with toothpaste.

Twice will debut a premium toothpaste set, with a unique flavor experience for morning and night. The morning formula, Early Bird, is designed to awaken, while the nighttime formula, Twilight, promotes relaxation. A shocking 35% of Americans do not brush twice a day, and so it is Twice’s mission to help improve this statistic with toothpaste purposefully designed from the inside out. 

Founded from a genuine desire to spread healthy smiles across the globe, the Company will give 10 percent of its profits to the GLO Good Foundation, which serves communities in dire need of proper dental care. 

“The only thing better than a beautiful smile is giving one to someone else,” says co-founder Julian Levine. “With Twice, we aim to offer innovative and highly effective oral care products that also make an impact – from as small as looking great on your bathroom counter to as meaningful as changing someone’s life by alleviating physical and emotional pain through dental care.”

The Levine brothers became inspired to create Twice in 2016, during a volunteer mission with GLO Good Foundation and Lenny’s Let Love Rule Foundation in Eleuthera, Bahamas, where the organizations had teamed up to host a free dental clinic. There, the brothers came face-to-face with hundreds of people suffering from all types of oral health diseases, many in serious pain, and saw first hand how grateful they were to receive proper oral care. They had become awakened to the transformational power of a smile and immediately bonded with Lenny over the experience; all three agreed they wanted to do more. 

Soon after, the brothers contacted Lenny with the idea to give the oral care industry a makeover with a brand called Twice that would combine healthy and effective ingredients, great taste, and sharp, counter-friendly packaging with a cause: to improve the oral health care crisis. With Twice, they could help significantly increase the number of healthy mouths and confident smiles, and get people everywhere brushing twice a day. Lenny wanted to get involved in a big way, so together they began building the brand as co-founders. 

“It’s easy to take for granted something as simple as brushing your teeth, but there are people around the world that look at toothpaste as a luxury,” says co-founder Lenny Kravitz. “Eleuthera is home for me, so the people and this cause are very close to my heart, and there’s nothing I want more than to see them happy, healthy and smiling. That’s why I’m committed to making Twice a reality and growing this important mission.” 

The Company’s philosophy is that overall health starts in the mouth. Twice toothpaste contains a good-for-you ingredient profile power-packed with antioxidants and vitamins A, C, E, plant-based extract aloe vera, and unique functional flavors. Designed to do it all, the formula has dentist-trusted and proven ingredients to help whiten teeth, remineralize enamel, prevent painful cavities, and protect against sensitivity. Twice is also free of unnecessary ingredients known to cause irritation traditionally found in toothpaste. While the brothers are not dentists – Julian spent years as an investor and Cody as a creative marketer – they grew up watching their father, a well-respected dentist and inventor, becoming inspired and well-versed in the industry as a result. They researched and tested every product on the market, and tapped a network of renowned dentists, chemists, flavor specialists, and manufacturers to create their first two unique products:

 Early Bird: a blast of morning mint that combines wintergreen and peppermint for your anytime wakeup call. 
 Twilight: a relaxing nighttime toothpaste that blends refreshing peppermint with vanilla and a gentle touch of lavender for a smooth transition from morning to night.

 

“Products that care for your smile should make you smile. So we set out to create the best toothpaste that makes an impact – one that we love using, every morning and every night,” says co-founder Cody Levine. “With a focus on experience,efficacy, design, and social responsibility, we believe it’s time to think Twice about your toothpaste.

Twice contains high-quality, globally-sourced ingredients, and is formulated and manufactured in the USA. The toothpaste is responsibly made to be non-GMO, vegan, gluten-free and never tested on animals. Starting in September 2018, the duo is available for $18.99 at www.smiletwice.com.