Posts tagged with "company"

Graham & Brown illustration by Heather Skovlund for 360 Magazine

Graham × Brown

­­This February, UK-based wallpaper and paint company, Graham & Brown, kicked off a year-long celebration of its 75th anniversary.  Founded in Blackburn, Lancashire in 1946 by childhood friends, Harold Graham and Henry Brown, this business has been family-run for 75 years, proving that quality craftsmanship, sustainable practices and innovative design always stands the test of time. 

As part of Graham & Brown’s 75th anniversary they have released a limited-edition “Through The Decades” collection that pays homage to the styles and tastes of the 1940s-2010. The full 8-piece collection is now available in the US + Canada. 

An evocative tribute to the nostalgic, the Through the Decades collection reflects on the impact that each decade has had on home trends, and the ways in which wallpaper as a medium has embodied them. 

As with every Graham & Brown wallpaper in the broader company collection, each Through the Decades design is paired with a complementary hero paint color as well as three coordinating hues to promote harmonious design and a synchronous living space.

A portion of the proceeds from this collection will be donated to the Community Food Bank of New Jersey, an organization local to the brand’s US offices, a commitment made in lockstep with Graham & Brown’s pledge to raise £75,000 (about $105,000) for charities in 2021.  

Graham & Brown Collection
Lauren Rottet courtesy of Sarah Fletcher for use by 360 Magazine

Rottet Studio Acquires Houston Headquarters

Houston architect and interior designer Lauren Rottet, closes on property for a new Houston headquarters, Rottet’s plan includes designs for new construction along with restoration of an historic building

Lauren Rottet, FAIA, FIIDA, internationally celebrated architect, designer and founding principal/president of Rottet Studio, has closed on two adjacent properties totaling 1.72 acre located in the Briar Hollow neighborhood, which encompasses a house by iconic Houston architect Howard Barnstone built in 1960. Noted for his modernist style, Barnstone’s clients included Houstonians John and Dominique de Menil, who funded the Rothko Chapel, which was also designed by Barnstone with Eugene Aubry and Philip Johnson.

Houston’s population has grown exponentially in the past decade, as noted in the recent 2020 census and Rottet’s investment in her hometown is no coincidence. During the pandemic she decided to take steps in the development of her own property and purchased these unique lots with plans to restore the Barnstone structure as well as build an adjacent office. “We don’t want our new building to look like we’re trying to match a mid-century modernist style,” says Rottet about her concept for the new build, adding, “We want it to be constructed of glass because the site is so beautiful.” The remodeling of the Barnstone-designed three-story house, which was modeled on Mies Van Der Rohe’s Farnsworth House, will include a space that will serve as a showroom and accommodate furniture and accessories from the Rottet Collection. The new building is being envisioned as a new iteration of a hybrid office and will also include space for Rottet Studios’ design team and administrative staff. While Rottet does not anticipate everyone coming into the office every single day, “We need a desk for everybody, as well as a parking space,” she states. Detailed plans for the property are pending. Purchase price undisclosed.

About Lauren Rottet/Rottet Studio

Lauren Rottet is the Founding Principal and President of Rottet Studio, an international architecture and interior design firm, recognized as one of the Top 3 Most Admired Design Firms in the World. Their extensive portfolio of residential, hospitality, corporate and maritime projects for the world’s leading companies and brands, includes: Goldman Sachs, Disney, BGC3, New York Stock Exchange, Target, Four Seasons, Langham, Starwood, Marriott, Hyatt, Hilton, Belmond, Viking Ocean Cruises and more. “Rottet is facile whether it’s a client’s private home or a million-square-foot project. I am not sure I have seen someone who is as skilled in such a wide vernacular of design styles from contemporary minimal to elegantly traditional in such an authentic manner.”– from Authentic Design, Paul Goldberger.  Rottet’s product designs have received many accolades, including Interior Design’s Best of Year, four gold medals for Best of NeoCon and four Chicago Athenaeum Awards.  She serves on the board of the Contemporary Arts Museum Houston.

Learn more about Lauren and Rottet Studio by checking out their website here.

Sceenic illustration by Heather Skovlund for 360 Magazine

Sports Innovation Lab × Sceenic

Sceenic, a leading software solutions provider for real-time experiences, has been named a Game Changer in the growing Co-Watch trend in the latest Sports Innovation Lab Power Play Index.

Sports Innovation Lab’s Power Play Index for the Fluid Fan Behavior of Co-Watch identifies those companies that are best positioned to create immersive viewing experiences for fans at home. Sceenic is the only Game Changer in the index, which charts the top 10 technology providers that offer co-watch solutions in the market.

The Power Play Index ranks companies in two categories: 

  • Technology Alignment: determined through a company’s signal score as it relates to watch parties, video chat, and voice chat.
  • Market Validation: determined through a company’s signal score as it relates to leagues, venues, people, and partners.

“When we publish a Power Play Index, we let the data do the talking. Our methodology identifies companies with both the market validation and technology depth that allows them to enable the Fluid Fan,” said Josh Walker, Co-founder and President of Sports Innovation Lab. “Sceenic is our Co-Watching Game Changer for 2020, proving that powerful co-watching technology isn’t the future, but the present.”

Sceenic is identified as the highest-ranking company for each measure due to the seamless turnkey nature of its offering for video, OTT, IPTV or STB providers, and the ease of integration for the Sceenic Watch Together SDKs and APIs into existing platforms with customization. The report also noted Sceenic’s partners and the experiences that they power in the market for clients such as BT Sport (UK), NPO (NL), ScreenHits TV (EU and US), LaLiga (ES), among others.

Key facts:

  • Sports Innovation Lab focused their recent fan behavior research on “Co-watch” presented in the Power Play Index. Getting fans to watch sports content – a live game, a recorded stream, or highlights – is simply getting them to show up. To keep Fluid Fans hooked, to get them coming back more frequently, and for longer periods of time, sports organizations must enable them to learn more about the sport and the athletes. When fans learn, they dive deeper into storylines, get invested in matchups, and come back again and again because they have a greater appreciation for the sport. When fans watch more, revenue opportunities from sponsorships, as well as ancillary behaviors like shopping merchandise or betting, increase
  • Sceenic is a leader in proving co-watch solutions to enhance the fan experience inside their clients’ platforms. Sceenic created the Watch Together software solution in 2013 to provide Broadcast, Telcos and Media companies with an engaging experience inside their platforms. The technology is available to be quickly deployed for video, OTT, IPTV or STB providers to integrate into their existing platforms
  • Sceenic was the first company, in 2019, to showcase and offer the Watch Together software solution on 5G
  • EE (the UK Telco) launched Matchday Experience on the BT Sport app in October 2020, with all BT Sport customers able to access the service from January 2021
  • BT Sport’s Watch Together is available on all broadcast content, 24/7 and on all devices (mobile, tablets, TV)
  • Powered by Sceenic during the 2020 Tour de France, NPO, the Netherlands Public Broadcaster enabled their users to meet the former cyclist Michael Boogerd inside their NPO Start web platform to share insights, answer questions and take online selfies with fans. 

“Seven years in development and refinement, our Watch Together technology stack is proving its worth in large scale deployments with BT Sport, T-Mobile Germany, NPO – Tour de France and others,” said Paul Bojarski, CEO, Sceenic. “What is now exciting is seeing how Watch Together actively supports our customers’ business objectives: the organic multiplier effect it brings to subscriber acquisition and retention, the powerful compliment of C2C word of mouth recommendations to machine learning, and the emergence of wholly original in-room interactive marketing/advertising opportunities.”

About Sceenic

Sceenic is an innovator and leader in understanding today’s customer behaviors and their expectations. In 2013, the company created the Watch Together software solution, adding value to fan-engagement and keeping the conversation within their clients’ platforms: BT Sport, T-Mobile Germany (Deutsche Telekom), NPO, ScreenHits TV, LaLiga, Virgin Connect, WeLoveGaming eSports, FIFAe, among others. You can read more about Sceenic here.

About Sports Innovation Lab 

Sports Innovation Lab is leading a sports research revolution. Sports Innovation Lab exists to educate clients on the technological possibilities for their brand and how to ultimately drive value to the end consumer: The Fluid Fans. Sports Innovation Lab inspires brands to create breakthrough fan experiences through data-driven technology insights and industry-leading research. You can learn more about Sports Innovation Lab here.

Marvin Liao Joins FanVestor’s Advisory Board

Top venture capitalist and former Yahoo! senior executive Marvin Liao has joined the Advisory Board of global fintech fan investment and commerce platform FanVestor, the announcement was made today by company CEO Michael Golomb.

“Marvin’s expertise and proven track record are unmatched in the industry.  He managed one of the most successful accelerators, maturing and investing in more than 400 start-ups,” comments Golomb. “This combined with his vast global professional experience working at Yahoo! spearheading the company’s expansion in all important global markets make him a valuable addition to FanVestor’s Advisory Board.”

On the Advisory Board, Liao joins recently appointed members former President/CEO, DASAN Zhone Solutions Yung Kim and former PINTEC executive Alan Qiu.

Marvin Liao is an investor, executive coach, and formal advisor to several large family offices. Previously, he was a Partner at Venture Capital Fund 500 Startups, running the San Francisco-based accelerator program, as well as investing in seed-stage start-ups. He has invested in over 414 pre-seed and seed-stage startups during the six years spent there.

Liao also spent over a decade as a senior executive at Yahoo!, boasting an extensive operating experience expanding businesses across Asia, Europe, Latin America, and the United States. Liao presently serves on the boards of directors and advisory boards of several Internet advertising and ad technology companies around the world. He also is a mentor for a number of global accelerator programs.

FanVestor offers all-in-one commerce, auction, investing, and sweepstakes platform designed specifically to meet the needs of celebrities. Founded by Michael Golomb, an innovator in the world of business and fintech, FanVestor’s robust technology platform will allow current and former athletes, media and music celebrities, fashion icons, and artists to leverage their influence by offering their fans an opportunity to participate in their latest projects or charitable initiatives.

The company’s leadership team and Board of Directors is highlighted by COO Larry Namer, founder of E! Entertainment, and also includes former News Corp. executive Marty Pompadur, former CEO of Warner Brothers Music, Phil Quartararo, and former President of Korea Telecom, Yung Kim, and several other successful executives.

Kaelen Felix Illustrates a Healthcare Article for 360 MAGAZINE

Authenticx x Healthcare Companies

Healthcare companies are at the center of so many debates right now, and their involvement in the pandemic is one of the biggest.

Having to answer customer questions while COVID-19 impacts the nation in a manner unprecedented in our lifetime can be a challenge, but Authenticx is offering advice to companies attempting to provide answers.

Authenticx CEO Amy Brown said the upcoming flu season will bring about more questions, and we can use the past several months to prepare.

“Americans are tuned into what healthcare experts are saying like never before. We’re urging healthcare providers to seize this opportunity to listen to the concerns of the public and use their resources to provide clear guidelines and straightforward advice so healthcare consumers can make the best decisions to protect themselves and others,” Brown said.

Based on 45,000 data points pulled from customer conversations, Authenticx was able to determine three main concerns regarding coverage. The three concerns are as follows:

1. Contraction Risk: Patients have divided themselves into different demographics trying to determine the possibility of contracting COVID-19, and the flu will only make it more difficult to determine. Customers called their healthcare providers to ask questions like:

  1. Should I get my flu shot this year or does that lower my immune system?
  2. Is there anything I should know about flu shots relative to my specific treatment plan?
  3. Should I quarantine if I think I have the flu?
  4. How do I know if I have the flu or COVID-19? What should I do about that?

2. Flexible Payment Options: Unstable employment and loss of insurance have been devastating results of COVID-19, but customers are still trying to remain safe. Customers reportedly asked how to proceed forward with healthcare given limited financial flexibility. Those concerns are not likely to curtail in the very near future.

3. Supply Chain & Access to Medications: With COVID-19 taking priority in national health, many patients expressed concern about getting medication they required prior to the pandemic. Issues with the mail system could also cause consumers to panic if their medication sees shipping delays or problems. Between flu shots and COVID vaccines, drug manufacturers are being kept busy. Some worry they’re too busy to handle normal mandatory medication.

Brown said healthcare companies can implement a listening system for customers with these questions by doing the following:

1. Listen at Scale: It will be nearly impossible to give full attention to each and every customer. The goal should be to prioritize the most important questions and select customer interactions to monitor. Determine a specific sample size suited to the customer base and use that sample to select questions and customers to address specifically.

2. Be Strategic: Listening can provide insight when choosing a strategy for engaging with customers. The customers will tell companies what they are hoping for in terms of service, and that information can be used to change for the better. Once a strategy is solidified, deploy resources to give the customers what they hope to receive from the company.

3. Move Fast: Begin moving on customer questions right away. As news regarding healthcare develops, so do the needs of the customers. Concerns not handled right away could get lost in the shuffle in an ever-developing news cycle, and customers want their problems solved in real time.

To see a full step-by-step guide on how to properly serve healthcare customers right now, you can click right here.

Positive Goya Illustration

Goya Boycott

By Eamonn Burke

A boycott of Goya foods, a major producer of beans and an essential good for many families, has launched after its CEO Robert Unanue praised President Trump in a speech at the White House on Thursday:

“We are all truly blessed … to have a leader like President Trump who is a builder,” said Unanue.

Immediately, many prominent Hispanic figures such as Congresswoman Alexandria Ocasio-Cortez denounced Goya and Unanue, and hinted in a tweet she would boycott the company. Julian Castro, a former Housing and Urban Development Secretary, urged people do to the same despite the prominence of Goya in Latin American homes. The resistance comes from the public as well, as the hashtags #boycottGoya and #Goyaway have trended in recent days. Meanwhile, President Trump took to Twitter saying “I LOVE @GoyaFoods!”

Unanue, however, is not apologizing for endorsing Trump and is labeling the boycott as a “suppression of speech”. He was proud to support Trump, and also to say that Goya would be donating 2 million cans of food to American Food Banks. He also stated that he would be “honored” to be a part of the Hispanic Property Initiative, which was signed by Trump at the event with a goal of expanding “access by Hispanic Americans to educational and economic opportunities.” The CEO also has a extensive history of donating to Republican candidates and initiatives.

“If you’re called by the president of the United States, you’re going to say, ‘No I’m sorry, I’m busy, no thank you?’ I didn’t say that to the Obamas and I didn’t say that to President Trump.” said Unanue in an interview with Fox News on Friday. Republicans like Ted Cruz and Matt Schlapp and publicly defended the CEO while denouncing “cancel culture” on Twitter.

The unwavering support of Unanue is perplexing, when considering Trump’s history against Latinx people. In 2016, his presidential campaign was largely structured on restricting immigrants, especially from Mexico. In one speech he referred to the people coming from Mexico into the U.S. as “rapists.” He has relentlessly tried to end DACA, a program which protects immigrants, and offered little support to Puerto Rico in the midst of hurricane devastation. The Trump administration works closely with ICE and has detained immigrants at the US-Mexico border in concentration camps with inhuman men conditions.

It is also confusing when considering Goya’s history as a company. Goya is currently the largest Hispanic-owned company in the nation, but it began as a small store in Manhattan run by Spanish immigrants

As for President Trump, who is already unpopular with Hispanic voters, it is possible that he sees a reduction in the 26% of Latinx voters who support him.

Facebook Ad Boycott

By Eamonn Burke

The social media platform Facebook is making policy changes after Unilever has removed ads from the site, as well as Twitter. They join a group of corporations such as Honda, Verizon, Ford, Clorox, and Denny’s, who have come together to boycott the site, as called for by the NAACP and the Anti-Defamation League as a way to pressure tech conglomerates to make change. Some companies are pulling ads indefinitely, and some have pledged to pull them for the month of July.

These new policies involve designating posts that are in violation of existing policies but still “newsworthy”. Twitter has already adopted this method, allowing them to label some of President Trump’s tweets as violations. Facebook claims that it allocates a large budget to keeping content safe and removing hate speech using AI that is 90% effective, and also that the company never makes policy changes based on money. However, a group called Stop Hate For Profit, who called for the boycott, want to see more change:

“We have been down this road before with Facebook. They have made apologies in the past. They have taken meager steps after each catastrophe where their platform played a part. But this has to end now.”

Unilever supplied upwards of $42 million dollars of revenue for Facebook in 2019, so it is no doubt that their absence will be damaging. Facebook is also a huge source of profit for the companies themselves, so it is an impactful decision to stopping putting ads on the site. Shares of Facebook and Twitter have already gone down more than 7% as of Friday. Other massive companies like Procter and Gamble have pledged to do the same in the face of discriminatory content.

Amazon Discrimination

Amazon‘s board of directors pushed investors at today’s annual shareholder meeting to reject a Free Enterprise Project (FEP) proposal that sought to end the company’s practice of viewpoint discrimination against conservative and Christian organizations within the Amazon Smile charitable giving program.

The shareholder resolution specifically called into question Amazon’s reliance on the widely-discredited left-wing Southern Poverty Law Center (SPLC) as the gatekeeper for AmazonSmile charitable recipients.

“Amazon consistently brags about its commitment to ‘diversity and inclusion,’ but I don’t think its board of directors knows what that means. By relying on the SPLC to decide which charities are eligible to receive donations through AmazonSmile, the company is expressing public and open hostility toward conservative and religious organizations,” said Justin Danhof, Esq., General Counsel and FEP Director at the National Center for Public Policy Research, who submitted the proposal. “That’s viewpoint discrimination and it’s abhorrent.”

In the proposal, Danhof noted: We are also concerned that the Company’s failure to respect diverse social, political, and religious viewpoints in the Smile program is symptomatic of a tendency to discriminate against such views more broadly. For example, although Amazon’s policies state “we provide our customers with access to a variety of viewpoints, including books that some customers may find objectionable,” it has recently begun removing books based on customer objections. And, while Amazon publicly affirms its commitment to different perspectives, it officially opposed a shareholder proposal to gauge progress in ideological diversity on the Board of Directors in its 2019 proxy materials.

The shareholders should be aware of the extent to which discrimination against social, political, or religious views by Amazon in its partnerships, content policies, and options for customer-selected charitable donations may jeopardize Amazon’s current market-dominance and may negatively affect important social dynamics beyond Amazon’s immediate business impact.

The full proposal and Amazon’s response to it are available on pages 41-43 of company’s proxy statement.

In presenting the proposal, Danhof stated: Amazon allows the SPLC to pick and choose which charities are eligible for the Smile program. Why? The extreme leftists at the SPLC use this power to exclude groups that it disagrees with ideologically, while it, in turn, reaps tremendous windfall from the Smile program. This is wildly hypocritical and calls into question Amazon’s poor governance controls.

Audio of Danhof’s presentation can be heard here. A written, annotated version of Danhof’s statement can be found here.

During the meeting, Danhof and other conservative shareholders repeatedly questioned Amazon CEO Jeff Bezos as to why the company engages in such blatant viewpoint discrimination. Bezos refused to address their questions.

“If Bezos can defend Amazon’s outright bigotry, then we invite him to do so,” said Danhof. “It’s pathetic that one of the most powerful men in the world can’t answer a simple question. Yet it is also telling that Bezos seems to have zero defense for this deplorable behavior.”

Earlier this month, Danhof penned an article published by Breitbart in which he noted: Today the SPLC is known mostly for publishing an annual “hate map,” which it claims is a census of the hate groups operating within the United States. In reality, this cynical yearly exercise is little more than a public listing of SPLC’s political enemies.

How else can one explain SPLC categorizing groups such as the Family Research Council and Alliance Defending Freedom (ADF) with the Ku Klux Klan? ADF is the nation’s preeminent legal advocate for religious liberty. Litigating to advance the principles espoused by America’s founders and enshrined in the U.S. Constitution, ADF has scored 10 victories at the United States Supreme Court since 2011. What exactly have the racists at the Ku Klux Klan done in that timeframe?

Everyone knows the Klan is a hate group. What the SPLC is trying to do is convince gullible leftists that conservative and religious organizations are morally equivalent to the KKK. It’s reprehensible and it’s fake news. And Amazon’s partnership lends a corporate veneer of credibility that only perpetuates this false narrative.

Conservative investors can learn how to support proposals that align with their values and how to vote down leftist resolutions by downloading FEP’s Investor Value Voter Guide. A thorough discussion of the resolution presented today to Amazon starts on page 52 of the guide.

Today’s Amazon meeting marks the 21st time FEP has participated in a shareholder meeting in 2020.

Lufthansa, 360 MAGAZINE, airline

Lufthansa Crew Fly to the US in Traditional Folk Dress

Just in time for the Oktoberfest in Munich, Lufthansa’s Trachten- crew is getting ready for takeoff. This year, the world’s largest crew in folk costume will take off in Lufthansa’s flagship Airbus A380 for the first time. A total of 21 Lufthansa flight attendants will be trading their uniforms for traditional Bavarian garb. The first Lufthansa ‘Trachten’ flight will take off from Munich on 23 September and head to Beijing while the flight on 3 October will be from Munich to Los Angeles. In addition to this, crews on a selection of European routes will also be taking off in traditional costume. 

Lufthansa employees in traditional Bavarian clothing

The traditional costumes worn by Lufthansa’s long-haul crew were designed and tailored by Angermaier, a Munich-based specialist for traditional Bavarian clothing. The dirndls of the female flight attendants are dark blue with silver-gray aprons, while the men will be wearing short lederhosen with dark blue vests made of the same material as the dirndls. As in previous years, Lufthansa passengers can also experience the ‘Trachten’ flights on a selection of European routes from Munich. In September and October, a Lufthansa CityLine crew will be exchanging their uniforms for dirndls. Their flight destinations are Amsterdam, Lyon, Gdansk, Milan, Sofia, Brussels, Ancona, Belgrade, Warsaw, Cologne and Münster. 

For Lufthansa’s passenger support staff in Munich’s Terminal 2, it has been a tradition for years now to welcome passengers in traditional costume during the Oktoberfest. In addition to the Lufthansa uniform, ladies may also wear dirndls and the gentlemen may wear traditional Trachten suits. 

Oktoberfest in the Lufthansa lounges

Munich’s Lufthansa lounges are also prepared for the Oktoberfest. In the twelve lounges in Terminal 2 and the satellite building, over 4,000 kilograms of Leberkäs’ will be served, along with over 38,000 pretzels and approximately 750 kilograms of Weißwurst sausages. This year’s Oktoberfest menu in the festively decorated Lufthansa First Class lounges will start with Festtagssuppe, a traditional soup, followed by farmers’ duck and closing with homemade apple strudel served with vanilla sauce, roasted almonds and rum-soaked raisins. In the Senator and Business lounges, passengers will enjoy typical Bavarian dishes such as Leberkäs’, Fleischpflanzerl meatballs and quark mousse with plum topping.

5 Tech Trends For Businesses

5 Tech Trends That Businesses Can’t Afford To Ignore

With technology evolving at such a rapid pace, some business owners are left digitally disoriented as they try to figure out which of the latest innovations they need to invest in and what they can ignore.

It can make for confusing times.

All that bewilderment aside, though, these fast-developing advances also create opportunities that can help small and medium-sized businesses become more competitive – if they understand how to seize them.

“Technology exists today that at one time was available only to large corporations with huge technology budgets,” says Chris Hoose (www.choosenetworks.com), an IT consultant who works with small businesses.

“Every year, technology becomes even more accessible to companies of all sizes.”

Hoose says businesses that want to stay on top of their games should make sure they invest in these technological trends, if they haven’t already:

The Internet of Things. Many Internet of Things-connected devices, such as smart refrigerators and thermostats, are designed for home use, but there are also applications for small businesses, Hoose says. Some examples: smart locks use digital keys that can’t be lost or stolen, and log a record of who uses a door and when; RFID tags on merchandise can prevent theft and automatically update inventory; and mobile-card readers can replace cash registers.

Artificial intelligence. Don’t be fooled into thinking that AI is something only the big organizations can afford to use, Hoose says. “It’s making inroads into technologies accessible for businesses of all sizes,” he says. “AI can help you offer increasingly personalized experiences to customers by maximizing your time and automating manual tasks, like data entry.” AI also can be used to improve decision making, Hoose says. Essentially, AI will help you take that jumble of data most businesses have and analyze it in a way that allows you to make better-informed judgments on the actions you need to take.

Telecommuting. The office world is changing and more workers spend at least a portion of their work week telecommuting. “In many cases remote employees use their own equipment, which can eliminate some of the company’s costs with purchasing and maintaining computers, printers and mobile phones,” Hoose says. Video conferencing, instant messaging and other advances are helping to make telecommuting a viable option, he says.

Customer-relationship-management (CRM) software. Any application that a business uses to interact with customers, analyze data, or recommend products and services to customers is “part of the CRM family,” Hoose says. “This type of software helps your team manage, control and build customer relationships,” he says. “It can log your team’s touchpoints with prospects, including emails, phone calls, voicemails and in-person meetings. You can have a complete record of your team’s interaction with a prospect that’s easy for anyone to access.”

Voice search. Consumers increasingly are making use of such AI assistants as Siri or Alexa to help them do internet searches using their voices. “Voice search is changing the way people find information because these queries are structured differently than when we type terms into a search engine,” Hoose says.

“Organizations of all types can benefit from optimizing their content to improve where they fall in a voice search.”

“To help propel your business going forward, it’s important to stay abreast of technology innovation,” Hoose says. “These technologies will help you expand your customer base, create more efficient in-house processes, and increase engagement from both customers and staff.”

About Chris Hoose

Chris Hoose (www.choosenetworks.com) is the president of Choose Networks, an IT consulting firm for small businesses. Hoose started the company in 2001 to give large-scale solutions and support to businesses that can’t afford their own in-house IT department. He earned a Master of Information Systems Management from Friends University.