Posts tagged with "ice"

rolls royce image for use by 360 magazine

ROLLS-ROYCE ELECTRIC HISTORY

ROLLS-ROYCE AND ELECTRIC POWER: A PROPHECY, A PROMISE AND AN UNDERTAKING

Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.

To date, Rolls-Royce has communicated its electrification strategy in three simple statements:

  • The marque will introduce an all-electric car this decade (2020 – 2030).
  • This car will be a pure BEV, not a hybrid of any kind.
  • It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.

WHY ELECTRIC POWER?

The internal combustion engine (ICE) was not the only, nor the default, means of propulsion for early motor cars at the beginning of the 20th century. Indeed, in the early 1900s engineers and manufacturers initially divided their loyalties precisely between three competing technologies: the ICE, steam power and electricity.

Steam power, though well understood, relatively sophisticated and, at the time, ubiquitous in industry and other forms of transport, quickly proved less practical for use in motor cars. It therefore fell to internal combustion and electricity to vie for supremacy.

Electric power lost the battle for two main reasons: extremely limited range and the absence of a charging infrastructure. A century later, despite significant advances, these remain as barriers to widespread adoption (although increasingly less so), both in terms of technology and consumer perception.

But the characteristics that first drew engineers to electric power – silent operation, instant torque, tremendous power, and the absence of exhaust fumes – remain highly alluring, particularly for luxury motor cars. Indeed, some have speculated that, had he been able to solve the range and charging issues, Sir Henry Royce might have chosen electric power alone for his motor cars.

The innate and perfect suitability of electric power underpins the marque’s explicit commitment to deliver an all-electric Rolls-Royce this decade. In doing so, it can draw on a unique history and heritage; a connection with electric power that pre-dates the company itself, and featuring the main protagonists who would, between them, create the world’s most famous automotive brand – beginning with Sir Henry Royce himself.

SIR HENRY ROYCE

Born in 1863, Henry Royce was one of the world’s first electrical engineers. After his apprenticeship with the Great Northern Railway was cut short for family financial reasons, he worked briefly as a toolmaker at Greenwood & Batley in Leeds, where he first developed an interest in electrical power.

In 1881, he joined the Electric Light & Power Generating Company (EL&PG) in Southwark. During this time, he attended evening classes in electrics at the City & Guilds of London Institute, having received only a year of formal schooling as a child. A year later, aged just 19, he moved to the EL&PG’s new subsidiary, the Lancashire Maxim-Weston Electric Co. Ltd, as Chief Electrician, providing street and theatre lighting to the city of Liverpool. But within two years, the company folded, and the famously driven, hardworking Royce struck out on his own.

His new enterprise, F H Royce & Co, initially made small electrical appliances such as doorbells, lamps, fuses and switches. The business thrived, and was soon producing larger, more complex devices including dynamos, electric motors, and winches. In 1902, Royce supplied electric motors for Pritchett & Gold, a London-based battery-maker that had diversified into building electric cars.

Though Royce himself never built or owned an electric motor car, he created internal combustion engines that delivered the driving experience we associate with electric propulsion today: effortless torque, silent running and the sensation of one continuous, powerful gear. His technical expertise and pioneering achievements underpin the marque’s historical claim as a world leader in electrification in both luxury and social settings.

THE HONOURABLE CHARLES ROLLS

The Hon. Charles Rolls was also a highly gifted engineer; but his enthusiasm for electricity began even earlier in life. When he was just nine years old, he rigged up an electric bell between his bedroom and the stables at The Hendre, the family’s ancestral home in Monmouthshire. He also planned and supervised the installation of electricity in the servants’ quarters; deploying the powers of salesmanship that would later make him world-famous, he persuaded his father, Lord Llangattock, to pay for it.

Rolls’ passion for motor cars was equally precocious. In 1896, aged 18, he travelled to Paris and bought his first car, a 3¾ hp Peugeot Phaeton. Two years later, while still an engineering student at Cambridge, he acquired his only electric-powered car, an American-made vehicle called The Columbia Electric Carriage, imported into the UK by Paris Singer (heir to the sewing machine dynasty) and sold as the ‘City & Suburban’ car. Rolls regarded this as the best then available.

In an interview published in The Motor-Car Journal in April 1900, Rolls described electric propulsion, in terms that, over a century later, carry the ring of prescient prophecy:

The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

Rolls made his own small contribution to solving the problem, by providing a battery-charging station at his car showroom on Lillie Road in Fulham for the private or rentable electric Broughams that were all the rage in London at the time.

In 1904, Charles Rolls agreed to become an agent for the Contal Electromobile electric car. But on meeting Henry Royce and seeing his new motor car, he cancelled the agreement.

As he correctly predicted, it would be a long time before electric vehicles became truly viable on any scale. But it is tempting to think that had this visionary entrepreneur survived the air crash that claimed his life at the young age of just 32, the day might have come rather sooner.

A SERIES OF CONNECTIONS

While Rolls and Royce are immortalised as the founders, others, perhaps less well-known, were intimately and crucially involved in the events that led to the creation of the Rolls-Royce marque. They, too, were luminaries in the worlds of motoring and electric power around the beginning of the 20th century; history and the marque are indebted to all the following:

HENRY EDMUNDS

In his early career, Henry Royce worked for Brush Electrical Engineering Company Ltd, where he met Henry Edmunds, the company’s engineer. Edmunds earned his place in history when, on 4 May 1904 at the Midland Hotel in Manchester, he announced: “Mr. Royce, may I introduce you to Charles Rolls”.

The man who would be remembered by posterity as ‘The Godfather of Rolls-Royce‘ was a towering figure in his own right. A friend of Joseph Swan (the inventor of the incandescent lightbulb) and Thomas Edison (the inventor of almost everything else), he was a pioneer of electric lighting, traction and telephony, and was present at both the first successful sound recording and telephone call. He also brought into being the world’s first electrified underground railway, when he persuaded the engineer in charge of London’s City & Southwick Railway (now the City branch of the Northern Line) to operate trains powered by electricity rather than steam.

In 1888, Edmunds established W T Glover & Company, which became the world’s leading manufacturer of electricity cabling. In 1894, he supplied lighting cables for a vast dock complex and industrial estate (the world’s first) serving the Manchester Ship Canal: the lighting itself was designed and installed by Henry Royce.

No proof exists that Edmunds played any part in the development of Royce’s motor cars. He was, however, the most experienced motorist among Royce’s friends and colleagues, so presumably offered expert advice and encouragement as Royce painstakingly turned his ideas into reality.

E A CLAREMONT

Conventional wisdom states that Royce co-founded F H Royce & Co with a partner, E A Claremont. However, research has shown that Claremont joined the company some six months after its formation; Royce himself wrote, ‘I was induced to found… a small company in my own name’ and none but his was ever used.

While the original myth may be flawed, it is certainly true that the two men’s careers were closely entwined for many years. Claremont was a partner in F H Royce & Company, Joint Managing Director of F H Royce & Company Limited, Chairman of Royce Limited and the first Chairman of Rolls-Royce Limited; both were also Members of the Institute of Electrical Engineers.

CLAUDE JOHNSON

Broad-shouldered, extroverted and a talented salesman, Johnson was the self-styled ‘Hyphen in Rolls-Royce’. In 1903, he quit his role as secretary of the Automobile Club of Great Britain & Ireland – whose members included the previously mentioned Henry Edmunds – to work for Paris Singer’s City & Suburban Electric Carriage company.

After less than a year, however, Johnson left to join C S Rolls and Co, later becoming Managing Director of Rolls-Royce Ltd. He was responsible for much of the company’s early publicity: in advertisements produced for the UK and US markets, he described Rolls-Royce as ‘a petrol car as smooth and quiet as an electric’. And to complete the symmetry, Paris Singer became the world’s first owner of a Rolls-Royce motor car.

ELECTRIFICATION IN THE GOODWOOD ERA

In the spirit of these founding figures, Rolls-Royce Motor Cars remains an electrification pioneer today. When the first production fully electric Rolls-Royce reaches the market, it will be the culmination of research and development work that has been in progress at the Home of Rolls-Royce at Goodwood, for well over a decade.

2011 – PHANTOM EE (102EX)

In 2011, the marque released Phantom Experimental Electric (EE), codenamed 102EX; a fully operational and road-legal battery-electric version of its pinnacle product.

Phantom EE was never intended for production, serving instead as a working test-bed for clients, VIPs, the media and enthusiasts to experience electric propulsion and share their experiences, thoughts and considerations directly with Rolls-Royce designers and engineers.

The car’s 6.75L V12 petrol engine and gearbox were replaced with a lithium-ion battery pack and two electric motors mounted on the rear sub-frame, connected to a single-speed transmission with integrated differential. This system gave a maximum power output of 290kW and torque of 800Nm, compared to 338kW and maximum torque of 720Nm, delivered at 3,500rpm, for the V12 Phantom of the time.

While Phantom EE drew widespread acclaim for its technical accomplishment, particularly its near-total silence and impressive torque delivery, its limited range, long charging cycles and three-year battery life remained significant hurdles that Rolls-Royce would need to address in order to satisfy the expectations of its clients.

2016 – ROLLS-ROYCE VISION NEXT 100 (103EX)

Launched in 2016, this radically innovative concept car set out to define the marque’s long-term vision of luxury mobility. It presented the motor car as offering truly individualized personal mobility, and an immersive emotional and sensory experience.

103EX was built around four key design tenets:

Coachbuilt bodywork will allow clients to commission a car that reflects their personal vision. A virtual assistant and chauffeur powered by artificial intelligence offer an effortless journey. The interior creates a Grand Sanctuary, crafted from rare and exclusive materials. And with its size and scale – 5.9 meters long and 1.6 meters high – the car ensures a Grand Arrival on reaching its destination.

Built on an advanced lightweight platform and powered by a proprietary, all-electric drive train, the motor car is completely autonomous.

The EX-suffix confirms that 103EX was a purely experimental car, never destined to enter production. Following a spectacular debut in London, the car embarked on a three-year world tour, returning to the Home of Rolls-Royce at Goodwood in 2019.

Learn more about RR HERE.

Nicole Salazar illustration for hockey article in 360 magazine

Blink and You’ll Miss it!

Canadian Ice Hockey 

Watch just one professional ice hockey match and we guarantee you will be hooked for life. It’s one of the most exciting and fast-paced sports in the world; with players skating at up to 25mph and a puck flying towards the goal at 100mph, you will understand why you can’t afford to blink!

Betting is a huge part of Canadian ice hockey culture and one that is featured heavily by all of the best sports betting sites on wetten.com, where you are certain to find a bookmaker that fits the bill.

You can certainly add even more excitement by betting on ice hockey matches, although we don’t recommend some of the in-play options until you are fully conversant with what’s happening on the ice!  

Love the sport – how do I bet?

Ice hockey is one of the rare games played over three sessions rather than two halves.  Play is three 20-minute periods, with sufficient time between each for the players to get their breath back and plan strategy, for the Zamboni to restore the ice to pristine and for spectators to grab a much-needed beer.

The most common type of bet is Moneyline, which means a straight wager on which of the two teams you think will win the match.  There are lots of others too; you could place a bet on your prediction of the score, or total number of goals at the end of each period of play, for example.  

Ice hockey is both addictive and interactive. Although it is unlikely you will be able to attend a live match for a while yet, extended TV coverage and live-streaming from select bookmakers is currently bridging the NHL gap, both doing their best to keep the fan base happy until spectators are let loose again.

I want to bet – what’s the best plan?

The NHL currently comprises 31 teams, 24 located in the US and 7 from Canada. During the regular ice hockey season, each team will play 82 matches, 41 at their home rink and 41 away games. As you can see, that is a lot of matches and one hell of a lot of statistics.

If you intend to wager seriously based on studying stats, then your first port of call has to be the official NHL website, where you will find more statistics than you can comprehend, as well as all of the ice hockey rules and regulations too.  

Don’t be daunted, if you only want to wager for fun, there are plenty of more ‘novel’ bets to catch your attention.  Emotions run high on the ice and players often resort to physicality to settle their differences, usually leading to penalties plus a time-out in the ‘sin bin,’ you can even bet on that aspect if you like.

I prefer to follow the Canadian teams – where can I find out more?

No country in the world loves ice hockey as much as Canada and it has more professional teams than any similarly-populated part of the US, from a per capita perspective. 

There are seven NHL teams playing out of Canada, all with their own websites and fan pages, where you can find out everything you need to know about the teams and individual players:

•Montreal Canadians

•Toronto Maple Leafs 

•Vancouver Canucks 

•Edmonton Oilers 

•Calgary Flames

•Ottawa Senators

•Winnipeg Jets

Canada undoubtedly has some of the best ice hockey teams in the world and we know exactly how seriously Canadians take this sport.  If your betting strategy is based largely around the seven Canadian teams playing in the NHL, then keeping up with all of the latest news is vital.  

Particularly so for this season, as current Covid restrictions mean that changes have been made to Canadian match arrangements, which could affect your strategy.

Which bookie is best for Canadian ice hockey?

Canadian bookies come in many shapes and sizes, all of them offering betting on NHL matches.  However, there are a select few Canadian operations that specialise in ice hockey betting, which we believe can offer you the best all-round experience.

Don’t forget to have fun!

It really doesn’t matter whether you have just discovered the joys of ice hockey or you are a lifelong fan, everyone sings off the same hymn sheet in the crowds, dress up in your team jersey and be prepared to shout, cheer and stamp as necessary.

You will never find another sport where everything moves so fast and where every second counts.  Whether you are betting or not, you will certainly enjoy!

Rita Azar illustration for 360 MAGAZINE article on immigration

American Attitudes Towards Immigrants

New Report: What Immigration Issues Do Americans Hold Sacred?

Why has immigration moved from being a mundane policy issue into one of the most hotly-debated topics in American politics today? Why was family separation so widely rebuked by the public and why is building a border wall so divisive?

Answers to these questions can be found in a new report published by the Center for Inclusion and Belonging at the American Immigration Council and Over Zero, titled: “What Immigration Issues Do Americans Hold Sacred? A Psychological Journey into American Attitudes Towards Immigrants” by Nichole Argo, Ph.D. and Kate Jassin, Ph.D.

The report—and the behavioral survey upon which it is based—overcome the limitations of traditional polling by digging deeper into how deeply respondents think about immigration issues, and why they feel the way that they do. 

In March 2020, the authors conducted a nationally representative survey to examine 14 key immigration issues. They asked respondents to choose between an open or restrictive stance on each issue, then reflect on how much it mattered to them. They then asked how much money it would take for respondents to give up this value.  

Stances that cannot be traded away for any amount of money are considered “sacred values.” They are processed in the brain differently than regular values, and efforts to argue or negotiate around them as if they are regular values are likely to backfire.

How sacred is immigration in the United States today to those on the right and the left? Very. This is one explanation for why the debate becomes so heated on immigration and easily divides Americans. 

What are the beliefs, values, experiences, and attitudes most associated with open or restrictive sacralization and what can we do about it?  

View the full report and key findings here

Conspiracy illustrated by Mina Tocalini for 360 MAGAZINE.

‘Wayfairgate’

By Mina Tocalini

Wayfair Conspiracy irrupts over Twitter and Reddit with #wayfair, accusing the company of being involved in a child trafficking scheme. The trend sparked after Reddit user, PrincessPeach1987, posted a speculation on the conspiracy subreddit last Friday. The post expressed concern over the high prices of cabinets found on Wayfair, and contemplated whether it was a front for the sale of missing children.

Conspiracy Claims:

Counter Claims:

  • Wayfair stated the high prices were accurate for commercial grade products, but the descriptions and images provided by the supplier did not adequately explain the price.
  • Wayfair explained to Reuters that the company’s algorithm uses first names, geographic locations and common words for naming purposes.
  • Newsweek reported that SKUs did not return images of a single child and the same results were presented using a random set of numbers.
  • The Wayfair employee walkout protested contracts with ICE, but no complaints were made regarding posting missing children for sale

Social media’s effective dissemination of information is a clear strength, but we must also acknowledge the fact that it has the power to sensationalize rumors without consequence. The 2016 ‘Pizzagate’ conspiracy accused a Washington D.C pizzeria of being linked to a child trafficking ring run by the Democratic Party. Specifically, it targeted Hillary Clinton, the Presidential candidate for the 2016 election and was yet another attempt to discredit her. ‘Pizzagate’  was widely debunked, but continues to be believed by social media users till this day. The Wayfair Conspiracy expresses similar concerns and is based on the inferences and connections derived from little and inaccurate evidence. Furthermore, its claims can be

considered to be a distraction from more concrete searches for missing children. Like any conspiracy, its influence lies more in faith. Regardless, we each have the right to our opinions. Considering the effect this may have on the welfare of the company and its employees, will you debunk the claims made? Or defend the possibility of children being trafficked?

Schools Debate Fall Opening

By Eamonn Burke

As the Coronavirus spreads at its fastest pace yet in the United States, schools and colleges are facing the tough question of how to face the fall semester. Education facilities from kindergarten to graduate school have to rethink how classes will be run in person, and if they will be run in person at all.

According to the Federal Government, opening all schools in person is the imperative course of action. President Trump and his Education Secretary Betsy DeVos are practically demanding schools to re-open, as Trump even threatened to cut funding to education if they do not. “We’re very much going to put pressure on governors and everybody else to open the schools—get them open.” Trump said at an event last week. Secretary DeVos backed him, asserting that re-opening schools “should absolutely be the goal.”

However, for public school districts and colleges, the situation is not so clear-cut. California, one of the COVID-19 hotspots in the world, the two largest districts of San Diego and Los Angeles have announced that they will not reopen for in-person instruction. Many districts, such as New York City, are pursuing a more hybrid plan, which involves partial in-person learning in three different models propped by Mayor DeBlasio. The state of New York as a whole is allowing districts to open based on certain criteria. In some cases, such as Nashville, districts have actually had to backpedal and turn over plans to re-open in light of the recent spike in coronavirus cases across the nation.

Colleges, both public and private, face the same dilemma. While some have announced full closure in the fall, such as the State universities in California, others such as Harvard, Princeton, and Georgetown will bring students to campus in a limited manner. Harvard and Princeton will have roughly half of the students on campus for each semester, split by grade, although all classes will remain online. Harvard will not discount their tuition, while Princeton will offer 10% off. Other universities such as Carnegie Mellon are offering more flexibility, allowing students to choose which semester to come back and offering some classes with both a remote and in-person option.

Another complicating factor in decisions for colleges are the new restrictions on international students put in place by ICE under Trumps administration. These rules, stating that international students who have only online classes must go back to their country, have caused more than 200 universities to sue the Trump administration, following in suit of Harvard and MIT. These rules were dropped quickly after facing the wide opposition.

Positive Goya Illustration

Goya Boycott

By Eamonn Burke

A boycott of Goya foods, a major producer of beans and an essential good for many families, has launched after its CEO Robert Unanue praised President Trump in a speech at the White House on Thursday:

“We are all truly blessed … to have a leader like President Trump who is a builder,” said Unanue.

Immediately, many prominent Hispanic figures such as Congresswoman Alexandria Ocasio-Cortez denounced Goya and Unanue, and hinted in a tweet she would boycott the company. Julian Castro, a former Housing and Urban Development Secretary, urged people do to the same despite the prominence of Goya in Latin American homes. The resistance comes from the public as well, as the hashtags #boycottGoya and #Goyaway have trended in recent days. Meanwhile, President Trump took to Twitter saying “I LOVE @GoyaFoods!”

Unanue, however, is not apologizing for endorsing Trump and is labeling the boycott as a “suppression of speech”. He was proud to support Trump, and also to say that Goya would be donating 2 million cans of food to American Food Banks. He also stated that he would be “honored” to be a part of the Hispanic Property Initiative, which was signed by Trump at the event with a goal of expanding “access by Hispanic Americans to educational and economic opportunities.” The CEO also has a extensive history of donating to Republican candidates and initiatives.

“If you’re called by the president of the United States, you’re going to say, ‘No I’m sorry, I’m busy, no thank you?’ I didn’t say that to the Obamas and I didn’t say that to President Trump.” said Unanue in an interview with Fox News on Friday. Republicans like Ted Cruz and Matt Schlapp and publicly defended the CEO while denouncing “cancel culture” on Twitter.

The unwavering support of Unanue is perplexing, when considering Trump’s history against Latinx people. In 2016, his presidential campaign was largely structured on restricting immigrants, especially from Mexico. In one speech he referred to the people coming from Mexico into the U.S. as “rapists.” He has relentlessly tried to end DACA, a program which protects immigrants, and offered little support to Puerto Rico in the midst of hurricane devastation. The Trump administration works closely with ICE and has detained immigrants at the US-Mexico border in concentration camps with inhuman men conditions.

It is also confusing when considering Goya’s history as a company. Goya is currently the largest Hispanic-owned company in the nation, but it began as a small store in Manhattan run by Spanish immigrants

As for President Trump, who is already unpopular with Hispanic voters, it is possible that he sees a reduction in the 26% of Latinx voters who support him.

Mina Tocalini, 360 Magazine, Detention Centers Must Release Children

Detention Centers Must Release Children

On Friday, U.S. District Court Judge Dolly Gee ruled that the Trump administration must release 124 children who have been held for more than 20 days in family detention facilities. Judge Gee’s ruling cited the threat of COVID-19 and insufficient protections in the crowded facilities, writing that “family residential centers are on fire and there is no more time for half measures.”

While the ruling is a positive development, it also sets up the possibility that the Trump administration will, as Families Belong Together noted, “use this court victory as grounds for a new family separation policy.” Judge Gee confined her ruling to children because of her role in adjudicating child safety issues related to the Flores Settlement Agreement. 

Instead of replaying the systematic separation of children from their parents – one of the darkest chapters of this or any other presidency – it’s time for the administration to allow all the families held in detention to be released.

According to Frank Sharry, Executive Director of America’s Voice: We call on the administration to do the right thing, and to do it right now. In fact, there has never been a reason for family detention in the first place. Now that the virus is sweeping through these facilities, the urgent imperatives are to save lives and keep families together. 

Don’t force families to choose between forced separation and forced exposure to COVID-19. Release families to proven alternatives that are effective, humane and that keep families together. These case management programs lead to almost universal compliance by those seeking asylum with all appointments and decisions.  

In the summer 2018, a huge public backlash forced the Trump administration to publicly walk back their family separation practices. Given the administration’s immigration cruelty and the Trump campaign’s relentless xenophobia, we shouldn’t be surprised if President Trump uses this moment to again embark on a policy of family separation.

America faces yet another moment of truth. Are we going to rip children away from their parents again, or are we going to keep families together and safe?

Follow Frank Sharry, Douglas Rivlin Twitter: @FrankSharry and @douglasrivlin 

Follow America’s Voice : Facebook | Instagram | Twitter

Minus5° Ice Experience Reopening

Minus5° Ice Experience and 1923 Prohibition Bar at The Shoppes at Mandalay Place has announced reopening dates, updated hours of operation and all-new décor.

Minus5° Ice Experience at The Shoppes At Mandalay Place will reopen on June 25.  Minus5° is a dynamic, exciting attraction that allows guests to chill with more than 90 tons of ice while exploring a winter wonderland filled with dazzling, interactive ice sculptures. Minus5° ice experience is sure to create some fun and Instagrammable memories for you and your friends. Minus5º Ice Experience offers a cool, family-friendly vibe, with signature frosty cocktails served in glasses made entirely of ice for guests age 21 and older and alcohol-free options for all ages.

Minus5° Ice Experience has been maintained at 23 degrees Fahrenheit for the duration of the citywide shutdown and underwent a complete makeover, now featuring all-new ice décor. The new Minus5° Ice Experience includes displays paying homage to Las Vegas’ new pro-football team, Elvis and murder hornets, as well as an interactive Plinko game, 1923 Prohibition Bar distillery and much more.

Also, opening on July 1, adjacent to Minus5° Ice Experience is the brand-new, prohibition-themed 1923 Prohibition Bar. A private, hidden, modern speakeasy, 1923 Prohibition Bar will serve bourbon spirits and signature barrel-aged specialty cocktails. The elegant venue will also feature live burlesque shows, live rock band karaoke and bourbon education and tasting classes.

Hours of operation will be as follows once the venues reopen:
Wednesday through Sunday
3 p.m. to 11 p.m.

Learn more here.

FOLLOW MINUS5° ICE EXPERIENCE: Instagram | Twitter

Equinox Members Feel Bamboozled

After The Related Companies (parent company of Equinox, SoulCycle, Hudson Yards) Founder/Chairman Stephen M. Ross announced his Trump fundraiser (tickets which will cost up to $250,000) in the Hamptons, all hell broke loose – tons of memberships have been cancelled online, over the telephone and in person. After all, Ross is a ‘passive investor’ for Equinox and SoulCycle which are premier fitness centers for celebrities, political leaders and senior level executives alike whom all seem to be proactively involved within the LGBTQ+ and art communities.

Why are members so infuriated?

Many feel they were a part of a movement of societal justice and equality, not just a fitness institution since its inception twenty years ago. Fast forward to present day, Equinox has popped all over every urbane and metropolitan area’s infrastructure largely in part to real estate mogul, Ross.

Lately, the brand has announced a slew of designer duds, hotel chain and talent agency geared towards their top instructors. Today, more or less of its constituents will gather at the West Hollywood location (8590 Sunset Blvd, West Hollywood, CA 90069) at 4PM to protest against Ross’s decision to host such a lavish engagement for one of the most ridiculed US Presidents in modern day times. A man who’s rhetoric has possibly fell upon the ears of young white supremacists like the alleged shooter at El Paso last weekend who gunned down dozens of Hispanic people at a local Walmart.

Maybe after today’s outrage, the Miami Dolphins owner, who was shunned for his actions by some of its players, will renege on tomorrow’s elaborate event. According to the LA Times, the soldout venue may raise close to 12 million dollars for Mr. Ross’s friend of over 40 years.

As of late, Equinox has announced the construction of a 20-story hotel and residential building downtown LA which is scheduled to be completed around 2021.

North Pole Pop-Up Bar

A pop-up bar will open at the North Pole and offer free gin for life

Finnish Arctic Blue Gin is opening the northernmost pop-up bar “Arctic Bar” at the North Pole on April 17th. Any explorer courageous enough to reach it will earn free gin for life.

Situated at N90°E0°, the Arctic Bar will be open for one day on the 17th of April and gift anyone who shows up a lifetime supply of award-winning Arctic Blue Gin. The Arctic Bar will be the northernmost bar in the world, topping the Bar in Hotel Tulpan in Svalbard, Norway.

Why the North Pole?

“To survive here, you need to be a little mad, and quite a lot tougher. Just like the wild bilberries we season our gin with, that fight their way through the frozen earth just to survive. It’s not easy, but you can truly taste their zest for life.” says Mikko Spoof, Co-Founder and Brand Director of Arctic Brand Group.

“And just like the bilberries, our ideas have to fight through a dark and frosty element to survive.” Continues Mr. Spoof, “We believe actions are more impactful than words in telling stories. That’s why we will open a bar at the North Pole. The customers can enjoy free gin during the pop-up day and even better than that: they will get a lifetime supply of Arctic Blue Gin delivered to their front door. ”

The Finnish expedition will ride on the North Pole for a week in very harsh conditions. The thickness of the ice may vary from a few centimeters to a few meters and the temperature can even drop down to -40°C/F.

The expedition to N90°E0° will start today as Mikko Spoof and other three mad explorers embark on an adventure with the beloved gin to open a bar amongst polar bears, walruses, and seals. If you find yourself at N90°E0° on April 17th, you will get a free supply of Arctic Blue Gin for the rest of your life, or at least as long as the bilberries survive and are not extinct due to climate change.

The team is headed by the experienced polar expert and photographer Poppis Suomela. Photographer Valtteri Hirvonen and director Otso Tiainen will also join the extreme trip and film a short documentary on the effects of global warming.

About Arctic Brands Group

Arctic Brands Group is a high-quality artisan spirits company founded in 2017 and merged with Chevaliers Holding Ltd Hong Kong in 2018. The company has produced its first double gold award winning spirit the ARCTIC BLUE GIN. The products of Arctic Brands Group are based on the unique Finnish nature and its pure raw materials. Domestic blueberries, fresh spring water and Nordic plants give Arctic Blue the unique, sophisticated blueberry, juniper, spicy and coniferous taste. Arctic Blue Gin is already exported to over ten countries.

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