Posts tagged with "Elon Musk"

Dogecan Axe deodorant crypto campaign via 360 MAGAZINE

AXE × DOGECOIN

The first-ever AXE product available to purchase exclusively with Dogecoin was announced today (4/20 – DogeDay 2022) and drops April 27.

Your favorite crypto-inspired scent is back with a twist: AXE Dogecan. The Stick is available exclusively for Dogecoin.

It all started with a now famous tweet: “if it gets to $1, we’ll make it happen.” AXE first teased the idea of the limited-edition Dogecan on DogeDay 2021, promising to release the original musk if Dogecoin hit $1. The buzz was huge across social media with fans clamoring for the brand to release the product.

Even though Dogecoin didn’t go to the moon last year, AXE released Dogecan to meet the demand from the Doge community. AXE released one thousand limited-edition cans, which were given away for free and snatched up in under 10 minutes.

If you missed out on last year’s Dogecan, this is your moment to grab one of your own limited-edition crypto-scents – only available on April 27 for purchase exclusively with Dogecoin**.

Follow AXE on Twitter, TikTok, Instagram and Facebook for all the details on how to purchase on April 27 and smell irresistible.  

So, what will the brand do after the limited edition sells out this year? Wait and see – it’ll certainly be out of this world. To the moon!

**Smartmedia Labs is powering the activation by leveraging SmartMedia Tech’s enterprise NFT/web3 platform. T&C apply

Tesla Illustration by Alex Bogdan for use by 360 Magazine

Tesla’s Record High R&D

Tesla spends more on research and development (R&D) than any other automaker.  According to data presented by StockApps, the firm spends $2,984 on R&D per car produced. That’s thrice the industry average and higher than the collective R&D budgets of Ford, General Motors (GM), and Chrysler per car.

Commenting on the report, StockApp’s Edith Reads had this to say.” Tesla spends more than any other carmaker on R&D in order to maintain its lead in EV technology. And if you ask them about it, they’ll tell you this is the key to keeping their customers happy—which is what keeps them in business.”

Tesla’s investment in R&D is paying off

Its vehicles are not only making strides in environmentalism, they’re also safe, fast, and excellent at technology integration. Elon Musk‘s commitment to spending time developing new products and services is what makes Tesla successful.

Tesla is famous for its ambitious production goals. So if anyone is going to invest in making those dreams a reality, it’s them. And you can see why: while most carmakers focus on marketing themselves as a brand first and foremost, Tesla is focusing on making every car a piece of innovative engineering.

No Advertising Spending

Further, Tesla’s spending proves they are future-focused, unlike other manufacturers. While Tesla spends $0 on advertising per car, the industry average is $485. This further illustrates that consumers want to buy vehicles for their functionality and rely on testimonials for brand awareness rather than beautifully crafted commercials.

The company’s lack of an advertising budget is even more impressive than its R&D spending. Tesla’s unique business model becomes clear when we consider what its competition spends per vehicle on advertising. Ford and Toyota spend $468 and $454 per car respectively. 

Despite not spending anything on advertising, Tesla is technically a marketing magnet. That’s why it is one of the world’s fastest-growing brands. The firm dominates the press and social media engagements. Most of that comes from widely popular Elon Musk.

Meme via David Blackbourn for use by 360 Magazine

What on Earth is DogeBonk?

Memecoins and the Monetization of Community

#Sorry Elon

In May 2021, Elon Musk promised to launch a satellite in 2022 to achieve the first crypto-funded mission to space. Unfortunately for Mr. Musk, however, his promise has been broken. On December 15, a rival memecoin, DogeBonk, launched its own community-funded space mission and successfully reached the stratosphere.

DogeBonk is the First Memecoin in Space #SorryElon

An onboard camera filmed the launch, and a meme was revealed at the peak of the flight. The meme shows a dog with a bat “bonking” a Dogecoin symbol, with a tear-streaked Elon Musk in the background. #SorryElon was trending on Twitter for days. They followed this up with a billboard placed directly outside the SpaceX Hawthorne factory, proclaiming his loss with the message: “SORRY ELON 2ND PLACE IS STILL GOOD”.

All exceedingly silly, but why is this important? And what on earth is DogeBonk?

It starts with a dog with a bat.

In an era of peak corporate nihilism and social imbalance the simple image of a dog with a bat in the act of “bonking” can be an oddly powerful thing. The DogeBonk meme began a fresh surge of original and organic content, the scale of which has not been seen since 2016’s epic memetic arc. Through simply editing photos of already existing memes, films, and even classical art DogeBonk has captured the value of this memetic concept in the form of the $DOBO token. The goal?

“To meme DogeBonk into being the biggest memecoin of 2022.”

The DogeBonk community has rapidly evolved from a small community of meme lords into  “an exponentially growing swarm of mostly anonymous growth marketers and content creators, self-organizing into what is essentially a worldwide, virally growing marketing agency.”

Tens of thousands of original creative projects and memes have been uploaded and shared in the community, including song parodies, movie edits and even video games.

The dog with a bat meme has become a symbol to rally around; a means to illustrate the absurdity of the financial system at large and the possibility of a new way of doing things.

$GME and WallStreetBets already proved the power of a weaponized community when they took on Wall Street itself and won. Memecoin communities are the $GME of Web3.0, groups of motivated people exercising newfound power simply by tokenizing the value of their will on the blockchain. Regulators have yet to catch up, and a new zeitgeist is forming. Memecoins are becoming credible as serious digital assets because they represent the community behind them.

“Clown World” emerged from the depths of cyberspace, the perfect term to describe the new zeitgeist, a movement born out of Gen Z’s dissatisfaction with a broken financial system from which they are barred. The dog with a bat is here to help.

Watch Bonkin’ in the Clown World (Official Music Video) HERE.

The community is what drives DogeBonk, so let’s dive in!

Meet The Memesters

In the cryptocurrency landscape anonymity, or pseudo-anonymity is the norm: it is still unknown who Satoshi Nakamoto, the creator of Bitcoin is, for example.

Ghostbro

Profile Picture of Ghostbro

When did you get involved with cryptocurrency?

In 2016 I read an article in The Economist about Bitcoin and Cryptocurrency and decided that it was worth investing. I was lucky enough to buy at the right time and made a decent amount of money.

What is your relationship with memes?

I’ve grown up on the internet so I feel a strong connection to memes. Often memes are able to convey an idea more effectively than with words. We can express abstract ideas quickly and effectively across the internet in the same way religious iconography can express complex subjects. Also, funny dog go bonk, haha.

What is the future of DogeBonk?

No one knows what the future holds, but I envision us as the center of the memecoin ecosystem. So much of the industry is false promises, toxic communities and awful memes. We try to show what a determined community can create together, and I hope through the ecosystem we’re developing around MemeTools and our upcoming NFT platform, we will keep driving the push towards quality in memes and memecoins on the blockchain.

How did you feel when the DogeBonk became the first memecoin in space?

It’s not every day that a bunch of strangers come together around a dog coin to one-up the richest man in the world. It was a very proud moment for everyone in the community.

Vesnushki

Profile Picture of Vesnushki

When did you get involved with cryptocurrency?

I think it started from being interested in computers and programming; the decentralized nature of Web3 and felt very appealing. Then the market crashed due to covid and since then I’ve gradually invested more and more into cryptocurrencies.

What is your relationship with memes?

Memes are a natural by-product of the internet and the ability to effortlessly communicate and share media with everyone in the world.

What is the future of DogeBonk?

I think it’s clear that DogeBonk is the only memecoin with memes, and also makes things happen. Most other so called “memecoins” post their icons and some unsubstantiated claim like “we will go to the moon because … because we just will, ok?”. Shiba Inu holders don’t seem to even understand basic economic concepts like market caps for example. I’m certain that 2022 and beyond will be very bright for DogeBonk.

How did you feel when the DogeBonk became the first meme to enter space?

This solidified the fact that we’re vastly different from anyone else in the memecoin ecosystem. We beat the richest man in the world at his own game.

Do you consider memes to be art?

I personally am kind of conservative in my definition of art, and there’s a difference between say a painting someone spent months to complete, and a photoshopped dog with a bat. I don’t think memes are in any way inferior to the traditional definition of art, just different. Art used to be something to cherish. Now literally anything could be art. This interview answer is art.

Jimmy

Profile Picture of Jimmy

When did you get involved with cryptocurrency?

It always was part of my living without knowing it in 4chan /biz since I was 13 years old.

What is your relationship with memes?

I like memes a lot, I’m a kind of stressed person IRL (in real life) not sad but worried. I just having fun in the Bonkverse.

What is the future of DogeBonk in your opinion?

I just say future is bright like any crypto in general, but this coin could go really far as anyone and even devs imagine.

How did you feel when the DogeBonk became the first meme to enter space?

It was an Amazing moment. /OooOOOOoooOooOOOOooooooh like we say.

Santovi

Profile Picture of Santovi

When did you get involved with cryptocurrency?

I’ve known that crypto was the future of finance since I heard about BTC in 2012.

What is your relationship with memes?

I’ve been meme-ing since I was a teenager discovering the Something Awful forums. I’m from the era before rage comics and twitter screenshots and have watched memes evolve over the years.

What is the future of DogeBonk in your opinion?

DogeBonk is the catalyst that will cause people to take memecoins seriously and it is already well on its way to mainstream adoption.

How did you feel when the DogeBonk became the first meme to enter space?

Relieved! Glad that all the planning and work we put in weeks beforehand finally came to fruition. It was a beautiful moment in our community.

Do you consider memes to be art?

Yes, but I also consider memes to be in their own category from art. Memes can be considered art, but art cannot be considered a meme until it is accepted socially.

The DogeBonk team ended 2021 by beating Elon Musk and becoming the first memecoin in space. Less than a quarter of an hour later they announced that their NFT marketplace was in the final stages of development. A few weeks later was the surprise release of MemeTools V2, an upgrade to Dogebonk’s wildly popular memecoin listing site – Memetools.app

Despite some volatility in the markets over the winter months the DogeBonk team continues to push ahead with updates, events, and endless community projects and activities. MemeTools has shown incredible growth already, and the NFT marketplace has the potential to become the premiere destination for NFTs on the Binance Smartchain.

One of the developers, quoted in a recent article in The Independent, expresses the unerring confidence of the community perfectly:

“Dogebonk is the real memetic answer to the ridiculous Clown World. We are the first memecoin in space. We have the funds to do funny things, and we want to meme DogeBonk into being the biggest memecoin of 2022.”

You wouldn’t put it past them…

Art by 360 Magazine for use by 360 Magazine

Dogecoin Festival Postponed

The founders of the first Dogecoin Festival have rescheduled the Dogepalooza festival which was to be held on Saturday, October 9, 2021 in Sugar Land, Texas at Constellation Field. Recent governmental mandates and public safety measures were taken into account to postpone the festival until Spring 2022. 

“The venue, founders, entertainers, and organizers did not make this decision lightly, states Damon Elliott, entertainer and Grammy award winning producer. All the original entertainers will be back in the Spring of 2022. 

We continue to support Dogepalooza and look forward to seeing everyone next Spring.” Participants and fans can count on icon and legendary performer Dionne Warwick; Grammy Award winning producer, DJ, singer, musician, songwriter and composer, and friend of Dogepalooza, Damon Elliott; rising star and classically trained pianist, Chloe Flower, who accompanied Cardi B at the Grammys, and channels Liberace in building a career on musical mash-ups; Break Free Worldwide breakdance competition; White Sun, Grammy Award winner for best New Age album; Lil Mook, an independent artist; Jason Dmore, a singer, songwriter and entertainment artist; plus many more top entertainers.

 Recent announcements included the partnering of Dogepalooza with Dogemongo, a game that allows users to catch Dogemon and was tested by one of Benzinga’s reporters. A new version of the game will feature a battle modus, where users go to locations and try to catch the Big 3D Dogecoin. After a specific number of rocketball throws, the lucky person wins the Big 3D Rocketball, valued between $500 and $100,000. Some Big 3D Dogecoins will be featured at Dogepalooza. Participants at the festival will have a chance to win a substantial amount of money. Dogemmongo will also continue to be a part of the new festival date. 

All purchased tickets will be refunded. Once a new date is secured, tickets will go on sale. All contest winners will still receive tickets to the festival. “Public Safety is paramount in our decision-making process, adds Rebecca Miller, Executive Director of Global Operations for the festival. Dogepalooza is a fun and entertaining Community Give-Back and Involvement Festival. The new date enables us to continue to build our all-star line up and plan for an even bigger event when mandates and restrictions are lifted.” 

Dogeplalooza, an authentic community driven Dogecoin Festival, is still slated to be held in multiple cities and countries around the globe. The online Doge community consists of millions of members from the world, across all social media platforms. 

Massive digital media attention is swelling as the enthusiasm for the event continues to explode. The event is family friendly and open to the public. One of the biggest supporters of Dogecoin is Tesla, Inc CEO Elon Musk. Dionne Warwick who will make a special guest appearance is also a Dogepalooza supporter comments, “I’m still looking forward to be a part of this meaningful festival which supports so many vital causes.” 

The rescheduled date in Spring 2022 will include Live entertainment from national and local headliners, major artists & DJs, Food & Drink,  Dogecoin & Dogepalooza Merchandise, Vendors, Family Fun Park, Fireworks, Charities, and Educational venues for learning more about how to use, accept, and understand Dogecoin. 

Charities supported by Dogepalooza

 A portion of proceeds from ticket sales will be donated to the American Cancer Society, the Lupus Foundation, Disabled American Vets (DAV), the Humane Society of Oldham County, Multiple Myloema Research Foundation, Khan Academy, and the Cerebral Palsy Foundation.

Art by 360 Magazine for use by 360 Magazine

Dogecoin Interest Spikes

Interest in Dogecoin on Google spikes by 3,000% in 2021 led by the US and Turkey

Data acquired by cryptocurrency trading simulator Crypto Parrot indicates that the global interest in Dogecoin had surged by 3,233% between January and May 9, 2021, when it peaked with a popularity score of 100. During the same period, Dogecoin’s price has spiked by a whopping 12,650%.

The United States has recorded the highest interest in the meme-coin on Google Search with a peak score of 100, followed by Turkey at 86. Canada ranks third with a popularity score of 76. The asset has a popularity score of 62 in Singapore, followed by the Netherlands with 61.

Other countries recording a high volume of interest in Dogecoin include Australia (50), Austria (44), Nigeria (42), Ireland (41), and Slovenia (39)

Dogecoin emerges as the emblem of meme investing 

The rise in Dogecoin began in early 2021, and the report explores the trigger for the spike in interest. According to the research report:

In general, Dogecoin’s momentum began building after investors were eager to find out the next big hit after the excitement around GameStop and other stocks faltered. GameStop stock surged after members of the famous WallStreetBets subreddit rallied the price to new levels. Dogecoin has, therefore, emerged as an emblem of meme investing, a trend that has helped drive up the stocks of GameStop. These stocks have flipped the traditional concept of value on its head.

The rise in Dogecoin culminated in the asset hitting a new all-time high of $0.73. Notably, the interest was also sparked by celebrities. However, Tesla founder Elon Musk has been at the center of the asset’s extraordinary price movement. He regularly tweets in support of the asset.

Read the full story with statistics here!

ID TechEx Research electric-battery vehicles image for use by 360 Magazine

1000 Mile Battery Vehicles

Many Routes to 1000 Mile Battery Vehicles, Reports IDTechEx 

It is easy to make 1000-mile battery-electric vehicles, and the effect on market uptake will be profound. For example, a typical city-dweller today might charge only once every two months and vacation where chargers are rare.

With solar bodywork having done some of the job, even feeble existing chargers will cause little delay in charging time. Indeed, solar bodywork is a “get-you-home” feature that is capable of suddenly making battery-electric vehicles acceptable in most of the world­– increasing their market potential and accelerating economies of scale in production, making battery-electric vehicles more affordable.  Meanwhile, today’s EV would be easier to sell to country dwellers if they had a folding solar panel “lifeboat” offered as an optional extra. See the IDTechEx report, “Solar Vehicles 2021-2041 2nd Edition”.

Learn from the sea. Many solar boats can already be bought with effectively infinite range because they have so much area available for solar. Some have the generating capacity to supply three houses on arrival. For heavier sea-going ships, adding wind turbines works because at sea, the wind is rarely head-on at a speed less than the craft’s. The large Manta ocean clean-up boat from Sea Cleaners is the latest example. Even energy-independent ships are possible by combining these technologies with others.

Land vehicles lag in energy-independent technologies because they have less surface area per passenger, but the newly viable single-crystal silicon on the sides (as demonstrated by Sono Motors at CES 2021) is a step in the right direction. Student solar racers get energy independence using 3­­–5 compound solar that is unaffordable for most applications as yet. They also get ultra-low drag factors by squeezing the riders. Nonetheless, these things benchmark what is coming to a car, robot shuttle, and truck near you.

For example, following solar golf cars, Aptera, a Californian solar car start-up, promises 1000 miles for those willing to mix it with Class 8 trucks while sitting in a three-wheeled egg. More mainstream, Tesla and Lucid already get past 500 miles range by utilizing low drag factor, light-weighting, more efficient power electronics, and other strategies such as aluminum monocoque, even before adopting solar. Indeed, Tesla Roadster doubles the battery to get 620 miles. Lightyear solar family cars approach 500 miles range with exceptionally extensive solar bodywork, but also offer more efficient in-wheel motors. More efficient motors have been important for Tesla’s exceptional range, and better motors are on the way. See the IDTechEx report, “Electric Motors for Electric Vehicles: Land, Water, Air 2020-2030”.

When feasible, Elon Musk wants solar that unfolds on arrival and will pump more than one kilowatt. Many vehicles are largely glass, but solar building windows are obviously coming to vehicles, starting with Hyundai promising a translucent solar roof.

In 2018, Tesla began to adopt wide-bandgap semiconductors (silicon carbide) in the Model 3’s main inverter, which are more efficient and save on the weight and space of the cooling equipment. Supercapacitors are barely used in on-road BEVs, but they can improve range in many ways now they appear with higher energy density and at a lower price. They grab more braking energy, and they facilitate deep discharge of the newer batteries that can tolerate such things.

The roadmap of other range-extending technologies is equally rich. Infrared harvesting surfaces under the vehicle may work in hot countries. On top and sides, adding perovskite to silicon will grab infrared and light over a much wider spectrum, increasing electricity by at least 10% (multilayer perovskites promises 100%). Autonomous taxis, shuttles, and buses dispensing with the weight and space of the driver can go further. In windy countries, wind turbines that erect when the vehicle stops can be viable. Indeed, the US Department of Defense funds trials of electricity generation by using tethered drones from vehicles, up where the wind is stronger and more consistent.

Raghu Das, CEO of IDTechEx, advises, “VW Group and many others work on structural batteries and supercapacitors to increase range – no more dumb bodywork. Meanwhile, Tesla and Lucid commercialize a first step in that direction. Equally challenging, but still a possibility is using higher voltage to increase range beyond the current focus on charging time. 800-1000V is pioneered by VW Group, Lucid, Rivian, GM, Hyundai, Kia, and other carmakers and their suppliers such as Hitachi, Borg Warner and others. In principle, it increases efficiency and lightens weight.”

“We are currently working on the start of production for several premium 800-volt projects,” says Bert Hellwig, who is responsible for electric drive system development at ZF. “We supply a Chinese OEM with the complete electric driveline, including power electronics, for several models. For a European sports car manufacturer, ZF provides power electronics for a high-voltage application. Further series start-ups are already on the horizon.”

There is much more. Thermal management and all materials and systems can perform better and get lighter, both of which increase range. See the IDTechEx reports, “Materials for Electric Vehicles: Electric Motors, Battery Cells & Packs, HV Cabling 2020-2030” and “Thermal Management for Electric Vehicles 2020-2030”. For example, a transparent heater film applied only where needed on vehicle interiors has been shown to save up to 30% of that electricity.

Meeting all these factors in the middle is intermittent catenary and intermittent road rails and coils–charging vehicles as they hurtle by– and an increasing number of cars able to charge other cars (Sono Motors’ Sion is again an example). Batteries charge fast initially, so the profusion of lamp post chargers topping up in London, for example, can be a good alternative to scarce and expensive fast chargers, particularly as vehicles double their range. Battery improvements promise large range increases. Volkswagen targets 40% more energy density by 2030.  In other words, vehicle designers can now choose which of the many routes to 1000-mile range they will pursue with plenty of choices.

For the whole picture, see the IDTechEx report, “Electric Vehicles: Land, Sea and Air 2021-2041”.

For the full portfolio of Electric Vehicle research available from IDTechEx, please visit this website.

Tech illustration by Sara Davidson for 360 Magazine

Tech Industry Billionaires

70% of the Top 10 Billionaires Generated Their Wealth from the Tech Industry.

Data researched by Trading platforms UK indicates that 70% of the top ten richest people amassed their wealth from the technology industry as of March 1, 2021. The top ten wealthiest individuals control a fortune of $1.14 trillion in total, with tech players accounting for $855.9 billion.

Amazon founder Jeff Bezos is the wealthiest person globally with a fortune of $181 billion, followed by Tesla CEO Elon Musk at $174 billion. Microsoft founder Bill Gates ranks third with a fortune of $135 billion.

The report explains some of the underlying factors leading to the tech sector’s dominance of the top ten rich list. According to the research report:

“The dominance of the rich list by the technology industry figures also points to the sector’s resilience in times of crisis. Technology rose to prominence due to its ability to offer solutions to help people cope with the coronavirus crisis. For instance, during the health crisis, most billionaires in the sector like Amazon’s Jeff Bezos amassed more wealth as more people leveraged on e-Commerce platforms amid the lockdown and stay at home measures.”

The U.S. and China together host 49% of the top 500 billionaires globally.

Additionally, the findings reveal that the United States has the highest number of billionaires globally at 156, while China ranks second at 86. The two countries, therefore, account for 49% of the top 500 billionaires globally.

Germany is third with 28 billionaires followed by Russia at 24. Hong Kong and France follow, with each having 17 billionaires. The United Kingdom and India each have 16 billionaires. Canada is ninth with 15 billionaires while Sweden is tenth with 11 billionaires.

The analysis also shows that the tech industry has the highest number of billionaires globally at 84. Industrial ranks second with 56 billionaires followed by diversified at 50 while the consumer has 43 billionaires. Finance has 37 billionaires, while entertainment has the least billionaires at 10.

For further statistics and information, please visit this website.

Kanye illustration

Kanye West Running For President?

By Eamonn Burke

Megastar musician Kanye West tweeted yesterday, July 4th, that he will be running for President in 2020. The announcement came with a call to action:

“We must now realize the promise of America by trusting God, unifying our vision and building our future.”

The tweet, coming just months before the election, received support from prominent figures, including Tesla CEO Elon Musk, entrepreneur Mark Cuban, and Kanye’s wife Kim Kardashian.

Kanye, an avid Trump supporter, has teased at a possible run for president over many years, both in 2020 and 2024, but there is still no explicit evidence that he truly plans to run this year. Like his would-be opponent, President Trump, Kanye is known to make unfounded statements. As far as we know, Kanye has not registered his name yet. Another important factor is that of the candidate filing deadline, which Kanye has missed in many states, making him unable to appear on a ballot. However, he still has time to register as an independent in many key states like Pennsylvania and Michigan.

If Kanye really does run as an independent, it could shake up the projected votes for the November 3rd election.

ESPN, leadership dinner, 360 MAGAZINE

ESPN Leadership Dinner

On Thursday, November 14th at 6:30 PM ESPN celebrated today’s visionaries and their role on leveraging innovation to impact change. The dinner will take place ahead of Beyond Innovation – an annual event hosted by Beyond Sport, which will convene a series of leaders and innovators across sports, technology, government and education to inspire cross-sector discussion and partnership on innovative solutions to the global STEM workforce crisis.

Both Thursday’s dinner and Beyond Innovation are private, invite only events. Thursday’s dinner kicked things off and was headlined by David Goldstein of SpaceX. Goldstein will give his perspective on the tech space and the opportunity to advance, such as landscape, insights on where the tech world is sitting at the moment, what does it take to work as a leader in tech, and lightly touch on the sport angle and how they can connect/engage. 

Thursday night’s turnout was phenomenal at the iconic Dodger Stadium. Beyond Innovation started the topic of conversation about how important the role of sports and STEM education is to our community.

David Goldstein, retired Air Force colonel, gave a very motivating speech on what it takes to be a good leader.

“You need to inspire, engage and have grit in what you do to help others get to their destination and be able to pass that knowledge on to our upcoming leaders as well.”

BBC America’s Top Gear returns for an All New Season

The all-new 27th season of Top Gear premieres on the network on Sunday, July 14 at 8/7c on BBC America. Featuring new hosts Freddie Flintoff, Paddy McGuinness and returning host Chris Harris, the premiere episode sees the trio reliving their first car experiences in Ethiopia. Freddie, Paddy and Chris are tasked with buying a fine example of their own first car, and drive their purchases to the Danakil Depression – the hottest year-round place on Earth. Moreover, Chris takes to the track in the McLaren 600LT and Ferrari 488 Pista in order to determine which track-day supercar is the best. Suffice to say, Europe’s tire manufacturers were kept in business for another few years.

THIS SEASON:

  • The hosts must find examples of their first cars for an epic Ethiopian road trip.
  • Paddy, Chris and Freddie build their own electric sports cars. Plus, Chris challenges Elon Musk’s claims about the Tesla Model 3.
  • Paddy will demonstrate of the perfect family car is an old hearse. They’re spacious, carefully driven and very cheap, on account of no one wanting to buy one.
  • The hosts test rare cars in the rain forest of Borneo.
  • Freddie competes in Iceland’s Formula Off Road – the maddest, smashiest motorsport on the planet, in which thousand-horsepower trucks race to the top of vertical cliffs.

The new season sees Paddy, Freddie and Chris tackling the fastest, hottest, toughest Top Gear challenges to date: pushing their cars, and themselves, to the very limits of endurance. From the brutal heat of the Ethiopian desert to the pedestrianized shopping district of downtown Mansfield in England,Top Gear is going bigger than ever before – all brought from the world-famous Top Gear test track, where a fresh batch of celebrities will demonstrate their driving prowess, or lack thereof, in the Reasonably Fast Car as well as being put through a new challenge which will be set by the presenters each week.

Freddie Flintoff

Paddy McGuinness

Chris Harris