Posts tagged with "LUCID"

Willow Kayne from Derek Sherron, Epic Records for use by 360 Magazine

Willow Kayne shares high-energy single – I Don’t Wanna Know

Please meet UK pop provocateur Willow Kayne, who has shared her new single “I Don’t Wanna Know” today. Listen here at all DSPs.

After releasing a slew of independent singles, Willow signed with Sony this year and released her major label debut single “2 Seater” just a few months back to buzz and acclaim, even receiving early love from BBC Radio 1. Now, the 19 year old is throwing her hat in the ring as one of the most vivid, genre-blurring pop provocateurs in music today. A keen visual artist with influences as far-reaching as fashion design giant Nigo and production mastermind Pharrell, she pools together the most lucid touchpoints of all her inspirations to build a sound as diverse as her creative palette. Willow can trace this eclecticism directly back to her childhood, being raised by a hip-hop and house-obsessed father and a mother who produced videos for the likes of Erasure and the Prodigy. James Brown, Nas, and MF DOOM were all significant early influences, and soon she was making her own musical discoveries, falling hard for artists as diverse as Tyler The Creator, the Sex Pistols, Gorillaz, and Portishead.

Teaming up with UK hitmaker Oscar Scheller, “I Don’t Wanna Know” takes all of the attitude Willow has started to become synonymous with and ramps it up to 11 – taking cues from the old school rave culture that she is obsessed with by sticking a middle finger up to trolls over a drum & bass indebted production. It’s a high energy example of just how unpredictable a talent Willow is, and how easy she makes it look; the track is packed with hilarious one-liners that cut those who have bullied her online to size. An empowering anthem that deals with real life issues with a sense of confidence that feels refreshing in the landscape of pop today. The official video, along with a debut project and a HUGE announcement are all coming soon…

Watch previous music video “2 Seater” here.

“…a future star…” – i-D Magazine

“…playful lyricism, smooth refrains, and ‘90s-indebted grooves.” – NME

“…the artists that stick out from the pack are always those who are willing to switch things up, and quite clearly, Kayne isn’t afraid to do so…” – Lyrical Lemonade

“The Gen Z talent links together huge opposing forces, creating her own potent brand of rebel-pop.” – Clash Magazine

“A sizzling rallying-call from the Bristol-based artist all about living your own life and doing your own thing, ‘Two Seater’ blends rap verses with 90s-tinged pop influences, resulting in an instantly catchy debut.” – DIY Magazine

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ID TechEx Research electric-battery vehicles image for use by 360 Magazine

1000 Mile Battery Vehicles

Many Routes to 1000 Mile Battery Vehicles, Reports IDTechEx 

It is easy to make 1000-mile battery-electric vehicles, and the effect on market uptake will be profound. For example, a typical city-dweller today might charge only once every two months and vacation where chargers are rare.

With solar bodywork having done some of the job, even feeble existing chargers will cause little delay in charging time. Indeed, solar bodywork is a “get-you-home” feature that is capable of suddenly making battery-electric vehicles acceptable in most of the world­– increasing their market potential and accelerating economies of scale in production, making battery-electric vehicles more affordable.  Meanwhile, today’s EV would be easier to sell to country dwellers if they had a folding solar panel “lifeboat” offered as an optional extra. See the IDTechEx report, “Solar Vehicles 2021-2041 2nd Edition”.

Learn from the sea. Many solar boats can already be bought with effectively infinite range because they have so much area available for solar. Some have the generating capacity to supply three houses on arrival. For heavier sea-going ships, adding wind turbines works because at sea, the wind is rarely head-on at a speed less than the craft’s. The large Manta ocean clean-up boat from Sea Cleaners is the latest example. Even energy-independent ships are possible by combining these technologies with others.

Land vehicles lag in energy-independent technologies because they have less surface area per passenger, but the newly viable single-crystal silicon on the sides (as demonstrated by Sono Motors at CES 2021) is a step in the right direction. Student solar racers get energy independence using 3­­–5 compound solar that is unaffordable for most applications as yet. They also get ultra-low drag factors by squeezing the riders. Nonetheless, these things benchmark what is coming to a car, robot shuttle, and truck near you.

For example, following solar golf cars, Aptera, a Californian solar car start-up, promises 1000 miles for those willing to mix it with Class 8 trucks while sitting in a three-wheeled egg. More mainstream, Tesla and Lucid already get past 500 miles range by utilizing low drag factor, light-weighting, more efficient power electronics, and other strategies such as aluminum monocoque, even before adopting solar. Indeed, Tesla Roadster doubles the battery to get 620 miles. Lightyear solar family cars approach 500 miles range with exceptionally extensive solar bodywork, but also offer more efficient in-wheel motors. More efficient motors have been important for Tesla’s exceptional range, and better motors are on the way. See the IDTechEx report, “Electric Motors for Electric Vehicles: Land, Water, Air 2020-2030”.

When feasible, Elon Musk wants solar that unfolds on arrival and will pump more than one kilowatt. Many vehicles are largely glass, but solar building windows are obviously coming to vehicles, starting with Hyundai promising a translucent solar roof.

In 2018, Tesla began to adopt wide-bandgap semiconductors (silicon carbide) in the Model 3’s main inverter, which are more efficient and save on the weight and space of the cooling equipment. Supercapacitors are barely used in on-road BEVs, but they can improve range in many ways now they appear with higher energy density and at a lower price. They grab more braking energy, and they facilitate deep discharge of the newer batteries that can tolerate such things.

The roadmap of other range-extending technologies is equally rich. Infrared harvesting surfaces under the vehicle may work in hot countries. On top and sides, adding perovskite to silicon will grab infrared and light over a much wider spectrum, increasing electricity by at least 10% (multilayer perovskites promises 100%). Autonomous taxis, shuttles, and buses dispensing with the weight and space of the driver can go further. In windy countries, wind turbines that erect when the vehicle stops can be viable. Indeed, the US Department of Defense funds trials of electricity generation by using tethered drones from vehicles, up where the wind is stronger and more consistent.

Raghu Das, CEO of IDTechEx, advises, “VW Group and many others work on structural batteries and supercapacitors to increase range – no more dumb bodywork. Meanwhile, Tesla and Lucid commercialize a first step in that direction. Equally challenging, but still a possibility is using higher voltage to increase range beyond the current focus on charging time. 800-1000V is pioneered by VW Group, Lucid, Rivian, GM, Hyundai, Kia, and other carmakers and their suppliers such as Hitachi, Borg Warner and others. In principle, it increases efficiency and lightens weight.”

“We are currently working on the start of production for several premium 800-volt projects,” says Bert Hellwig, who is responsible for electric drive system development at ZF. “We supply a Chinese OEM with the complete electric driveline, including power electronics, for several models. For a European sports car manufacturer, ZF provides power electronics for a high-voltage application. Further series start-ups are already on the horizon.”

There is much more. Thermal management and all materials and systems can perform better and get lighter, both of which increase range. See the IDTechEx reports, “Materials for Electric Vehicles: Electric Motors, Battery Cells & Packs, HV Cabling 2020-2030” and “Thermal Management for Electric Vehicles 2020-2030”. For example, a transparent heater film applied only where needed on vehicle interiors has been shown to save up to 30% of that electricity.

Meeting all these factors in the middle is intermittent catenary and intermittent road rails and coils–charging vehicles as they hurtle by– and an increasing number of cars able to charge other cars (Sono Motors’ Sion is again an example). Batteries charge fast initially, so the profusion of lamp post chargers topping up in London, for example, can be a good alternative to scarce and expensive fast chargers, particularly as vehicles double their range. Battery improvements promise large range increases. Volkswagen targets 40% more energy density by 2030.  In other words, vehicle designers can now choose which of the many routes to 1000-mile range they will pursue with plenty of choices.

For the whole picture, see the IDTechEx report, “Electric Vehicles: Land, Sea and Air 2021-2041”.

For the full portfolio of Electric Vehicle research available from IDTechEx, please visit this website.

Justice illustration

Lucid Celebrates Women

In honor of International Women’s Day, meet the successful founders behind Lucid Communications’ incredible roster of women-led brands

This International Women’s Day (March 8th, 2021), Toronto/LA-based PR firm Lucid Communications is celebrating the victories and contributions of our incredible clients. We are proud to have women from all walks of life on our roster who continue to shape their respective industries, showing us time and time again how powerful women are.

Each one of our thought leaders is highly skilled and trained in their field. These women boast extensive knowledge and wisdom in areas such as mindfulness, movement, natural beauty, home decor & organization, and sustainable lifestyle. Today, we share their extraordinary journeys to success.

Check out the strong, inspirational, and intelligent women behind Mindful Collective Co (B Yoga & Halfmoon), Province Apothecary, Okoko Cosmetiques, Flax Sleep, Lorette Lingerie, NEAT Method Toronto, The Bare Home, and Pretty in the City.

Andrea Morris of Mindful Collective Co (parent company of B Yoga and Halfmoon)

As the Founder & CEO of Mindful Collective Co— the parent company of sister brands B Yoga and Halfmoon— Andrea Morris’ mission is simple: to support people everywhere in living their best and most balanced lives.

Morris’ passion for yoga began in Sydney, Australia, while she was completing a Masters Degree in International Business. She knew she would someday make yoga her career, but she wasn’t sure what that would look like. Fast-forward 9 years and Morris found herself employed at The Stewart Group, her family’s fifth-generation manufacturing and technology company. She was working with an innovative type of rubber and quickly realized that the material’s distinctive qualities—durability, sustainability, and a grippy surface— could make the perfect yoga mat.

After endlessly prototyping and fine-tuning The B MAT, B Yoga was born in 2014. Sparked by The B MAT’s success, B Yoga continued to grow beyond just mats, creating elevated, performance-driven essentials for all kinds of movement and meditation.

In spring 2018, Morris and B Yoga acquired Halfmoon, another female-founded, Canadian yoga and meditation brand. Where B Yoga speaks to the contemporary yogi, Halfmoon is rooted in tradition, making each brand a perfect complement for the other.

Morris currently resides in her hometown of Toronto, ON, with her husband, Fraser, and two daughters, Madison and Everly. As she helps B Yoga and Halfmoon grow across North America and internationally, she knows she’s fulfilling her vision of inspiring all people to live their yoga.

B Yoga’s products can be shopped online or purchased through their various retailers.

Halfmoon’s products can be shopped online or purchased through their various retailers.

Julie Clark of Province Apothecary

After struggling with allergies and eczema all her life, Julie Clark began crafting natural, organic beauty products out of her kitchen. Despite her busy schedule as a costume designer and stylist, Julie found herself drawn to holistic skincare, using her time off to experiment with oils, waxes, and herbs— all in pursuit of the perfect skincare regime. In 2010, Julie began studying Aromatherapy, Holistic Health, and Esthetics in Toronto. Here she formed the foundation of her skincare expertise, experimenting with raw materials and natural ingredients.

For Julie, natural beauty goes beyond simply organic ingredients; natural beauty means a pledge to helping clients feel good in their own skin. “I gather so much inspiration from my clients, the weather, and the seasons,” says Julie, of her individually-tailored approach to skincare. Her facial treatments often include hand-blended masks using local produce and seasonally appropriate, farmer-friendly ingredients. While PA has long outgrown the kitchen, Julie’s devotion to fresh, seasonal, and organic beauty continues. Now a certified holistic esthetician and aromatherapist, Julie remains committed to innovation, sustainability, and small-batch skincare of the highest quality.

Province Apothecary is available at 175+ retailers in Canada and the US, as well as online. They have been featured internationally in print and online by POOSH, Vogue, goop, Refinery 29, CBC, and more. They have also expanded their Holistic Skincare Clinic in Toronto, offering Custom Organic Facials and Full Brow + Lash Treatments. With a highly skilled team of experts and a stunning new space, PA’s clinic is a vestige of calm in the ever-hectic city.

Oyéta Kokoroko of Okoko Cosmétiques

Oyéta Kokoroko is an experienced cosmetic formulator, product designer, and creator of eco-luxury cosmetics from Montréal, Canada. She moved to Vancouver, British Columbia in 2016, where she founded her company Okoko Cosmétiques. Okoko is built on Oyéta’s passion for combining high-level formulations, luxurious textures, and delicate scents to beautify and rejuvenate any complexion.

Oyéta is inspired by the spectacular mountains, exquisite fauna, and extraordinary power of the Pacific Ocean, which together define the lush nature of the West Coast rainforest. Her product formulations also benefit from her multicultural heritage and sophisticated French-Canadian style. The result is Okoko Cosmétiques, a luxury skincare brand that creates sustainably-sourced, high-performance, and science-backed products.

Transparent labeling, ingredient purity, and environmental consciousness are at the core of Okoko’s mission. From sourcing to production, they invest in research and development to bring you products that are both sustainable and effective. Using only the purest botanical extracts and oils, many of which are sustainably wildcrafted, the Okoko range is rich in high-quality and precious ingredients that will work to transform your skin. No exaggerated claims or cheap fillers here!

While paving the way in green beauty, Oyéta has taken her years of knowledge and skills to launch OKOKO House Of Brands. This platform is dedicated to mentoring like-minded indie brands who are ready to take their business to the next level. To learn more about OKOKO house of brands, visit okokohouseofbrands.com.

Okoko Cosmétiques can be shopped online and shipped internationally, or purchased in person at any of their various stockists.

Anna Heyd, Oana Papuac, and Vivian McCormick of Flax Sleep

Originally in the fields of law and hospitality, these three passionate businesswomen made the switch to entrepreneurship in the fall of 2017 with the founding of Flax Sleep. Anna, Oana, and Vivian came together to share their appreciation of beautiful things, ethical business practice, and fantastic sleep. They saw a gap in the Canadian marketplace when it came to buying simple bedding online at accessible prices, and felt inspired to fill that void.

Quality materials, high production standards, and ethical manufacturing practices were their top priorities when they set out to find a factory with which to partner. Once they identified the perfect manufacturing partner, they traveled to Shenzhen to learn about the process of turning beautiful linen into the most amazing sheets, to see the quality of the working conditions for the craftsmen and women that are responsible for production, and to establish a long term partnership with their factory. From here, Flax Sleep was Born.

In addition to offering you luxurious linen bedding, the women behind Flax Sleep believe in providing #ASafePlacetoSleep to women and children in need. That’s why they are committed to donating part of their proceeds (and all returned goods) to Atira Women’s Resource Society. In doing so, they are reducing waste and providing essential products to members of their community that need it most. As ethical manufacturing is also a top priority, Flax Sleep actively partners with modern manufacturers to ensure clean and safe working conditions for all.

Laure Stromboni of Lorette Lingerie

Laure Stromboni is a Parisian designer and the creator of Lorette Lingerie. Founded in 2017, her Toronto-based intimates brand was created to empower women with the freedom to express themselves unapologetically. Their luxurious and small-batch intimates are inspired by Laure’s french heritage, blending contemporary cuts with unique embroidery techniques that weave a story into every garment. Offering a diverse range of bralettes, panties, bodysuits, camisoles, and more, Lorette invites women everywhere to revel in their unique feminine expression and self-confidence.

Lorette’s collections are designed in collaboration with female illustrators and graphic designers and are handmade locally by an all-female staff in Toronto. Each embroidery is thoughtfully chosen to represent symbols, concepts, and archetypes that resonate with women everywhere.

In addition to exceptional design, superior craftsmanship and environmental consciousness are central to Lorette’s ethos. Their hand-made garments are created using deluxe overstock material from Canadian and Parisian couture houses, ensuring superior quality without waste. By making the conscious decision not to outsource production or transport new materials, Lorette is able to offer a fair living wage to everyone involved in their garments’ development, all while reducing their carbon footprint.

Lorette Lingerie can be shopped online and shipped internationally, and local pick-ups are available for Toronto-based customers.

Jen Rowe of NEAT Method Toronto

NEAT Method Toronto is the organizing company that will transform your home or office from chaos to composed. Specializing in organizing, unpacking, and downsizing homes & offices across Toronto, they make the spaces you have functional for the life you live by focusing on creating uniquely personalized systems.

Jen Rowe, Owner of NEAT Method Toronto, offers an honest approach, a sharp eye for detail, and a personal sense of refined style. While Jen has spent the better part of her nearly 20-year career in corporate communications, she has always been a passionate organizer at heart. After becoming a parent to her now 5 and 7-year-old children, Jen began to dive deeper into the best ways to maintain a neat home— even during the most chaotic phases of life. She started to expertly maximize the space in her family’s East end home, making it highly efficient for their lifestyle. In 2019, she parlayed this skill set into a career with NEAT Method and now uses her extraordinary talents to help others live clutter-free.

Ashley James of the Bare Home

The Bare Home started as a passion project. Ashley remembers becoming very conscious of sustainable living during her time in Germany. She loved the simple things people were doing in their daily lives to be more environmentally conscious and quickly began to adopt this “new” way of life.

After 7 years, Ashley and her husband decided to move back to Canada with their young family. She knew Canada was going to be much different than what she had become accustomed to in Europe and was feeling inspired and excited to bring some of that lifestyle home with her. She had caught the entrepreneurial bug around that time and was actively looking to start her own business— but it had to be something that she could truly feel passionate and good about.

At first, the Bare Home was more than cleaning products. Ashley was offering a variety of fair trade foods and other zero-waste products. However, she quickly noticed that customers were most interested in the refilling options for her laundry and cleaning products. From here, the Bare Home was born.

The Bare Home is now Canada’s premier destination for sustainable, environmentally friendly, and beautifully-scented cleaning products. They are proud producers of eco-cleaners and natural soaps that are safe for you, your home, and the earth. The Bare Home’s products are made with only the highest quality organic essential oils, and feature unique at-home refill stations. Boasting a wide range of basic yet beautiful dish soaps, hand soaps, all-purpose cleaners, laundry essentials and more, The Bare Home provides clean convenience that you and your family can feel good about.

The Bare Home’s full range of eco-friendly cleaners can be shopped online here, and shipped to both the US and Canada. Be sure to use their store locator to check out their various North American stockists for in-person shopping!

Nathaly Nairn of Windfall Cider

Windfall Cider is Canada’s newest urban cidery based in Vancouver, BC. Created by Nathaly Nairn and her husband Jeff Nairn, Windfall is here to turn the world of cider on its head. They find the best BC apples, the purest juice, and experiment with old-world techniques to create a one-of-a-kind cider like you’ve never tasted before. Windfall stays true to their local roots, using only fruits and botanicals native to the Pacific Northwest. The result is a diverse roster of crisp, distinct, and playful ciders that you’ll want to drink year-round. Like a little sip of good fortune in every can.

Windfall was founded after a trip to Mexico City, where Nathaly and her husband fell in love with Spanish cider. After exploring cider-making as a hobby for several years, Nathaly and Jeff took the plunge and established their very own cidery, Windfall Cider. In an industry overrun with sweet and general ciders, Nathaly set out to create crisp, refreshing, and unique blends. After learning what she could from old-world methods passed down by generations of cider makers, Windfall experimented until their cider was just right— and entirely different than anything else in Canada.

Windfall’s bright and playful ciders can be shopped online and shipped to BC residents, or delivered across Vancouver,  or purchased at select restaurants and private liquor stores. 

Veronica Tran

Pretty in the City Founder, Veronica Tran, is one of the first estheticians in Toronto to train in the art of eyelash extensions in both Toronto and New York. She holds several certifications in various techniques, a diploma as a Skin Care Technician and Permanent Make-Up Technician, as well as several certificates for infection control. Attending workshops, seminars, and conferences on an annual basis, Veronica is always up to date with the newest innovations and industry standards. Her latest accomplishments include several master classes for Volume Eyelash Extensions and Microblading with well-regarded industry professionals such as Irina Levchuk, Daria Chuprys, and Branko Babic. Veronica is also one of the first in Canada to be certified with PhiBrows.

Veronica established Pretty in the City, Toronto’s most trusted lash and brow bar, in 2005. She believes that quality work takes time, and therefore, every appointment at PIC allows for individual customization, proper implementation of skilled techniques, and sanitation protocols. At Pretty in the City, Veronica ensures that customers experience unparalleled expertise and professionalism in a friendly and relaxed environment. It comes as no surprise that PIC has been named as one of the best places in Canada for microblading by Fashion Magazine online, one of the best places for microblading in Toronto by BlogTo, and one of the top salons for lash extensions in Toronto by Narcity Toronto.

Veronica’s work has been featured in many high profile publications including Flare, FASHION, Elle Canada, Elevate, and Best Health.

QUIN Releases Song With 6LACK

QUIN Releases New Single “Mushroom Chocolate” feat. 6LACK – LISTEN HERE

Zane Lowe’s World Record on Apple Music’s Beats 1

NEW EP LUCID OUT SOON!

READ BILLBOARD INTERVIEW ON SIGNING TO INTERSCOPE HERE

Just in time for Valentines Day, Los Angeles native and creative chanteuse QUIN has today premiered a new loved up single; “Mushroom Chocolate” featuring artist 6LACK. The dulcet tones of both artists play off the shimmering R&B beat – produced by Chuck Inglish – which is fast becoming a signature for QUIN on her quest to crafting her “fantasy soul” lane. The song is off QUIN’s upcoming EP, LUCID, which will be out this Spring officially on Interscope Records; who the singer/songwriter announced her label deal with recently. Read the full signing story with Billboard HERE.

Speaking to the song’s inspiration, QUIN says “‘Mushroom Chocolate’ is the classic tale of a hard loving crush, the beginning of meeting your match, and how we all be acting a little brand new about it.” 6LACK adds: “The song was already perfect without me, but being able to add to it was like filling in the easiest blank. She gave you every word you needed to feel good about love and I’m just a familiar voice in a brand new setting.” The song debuted today as Zane Lowe’s “World Record on Apple Music’s Beats 1 and can be listened to across DSPs here.

ABOUT QUIN

California native QUIN is making all the right moves to establish herself as one of music’s next breakout stars. With the release of her two previous EPs GALACTICA and DREAMGIRL; her third EP LUCID, is another strong step in her quest to carve out out a lane in the industry with her unique fantasy soul sound–a term coined by the singer/songwriter herself.  Her creative style and songwriting skills are already paying dividends: her first single “Sticky Situation” with Syd from The Internet has already surpassed 1,700,000 streams on Spotify and she has recently been featured on Miguel’s “War and Leisure”and G-Eazy’s “When It’s Dark Out”. A truly multidimensional talent, QUIN is also enjoying a successful modeling career with Wilhelmina Models that has included appearances in ad campaigns from GAP, Jordan Brand, Missguided, and more.  Performing with Mos Def and as a featured act at Smokin’ Grooves Festival alongside the likes of Erykah Badu, Miguel, and Jhene Aiko will catapult her career to new heights this summer.

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