Posts tagged with "I Don’t Wanna Know"

1500 Sound Academy x ASU — Music Program for use by 360 Magazine

Willow Kayne – Opinion

Over the span of just two singles, London-based, Bristol-born artist Willow Kayne has turbocharged the landscape of pop music within the UK. Her debut single “Two Seater” was a perfect introduction; a rabble-rousing ode to living life on your own terms that has been included on the soundtrack to FIFA 22, while her follow up “I Don’t Wanna Know” was a break-infused middle finger to online trolls that takes cues from her love of rave culture. Her high octane, postmodern touch on pop has already earned critical acclaim with her winning the Ivor Novello Rising Star award for 2021 and being mentored by pop legend Nile Rodgers in the process. Today, Willow Kayne adds another cut to her mighty discography, with the attitude-fueled “Opinion.”

Inspired by the unfuckwithable rebel-pop of 00s icons such as Santigold and M.I.A, the track lands a sucker punch from the outset, breaking out of playground soundscapes with gargantuan bass hits and a pulse-raising hook that takes cues from the aforementioned Santigold. Making way for Willow to spotlight her most dexterous rapping yet, “Opinion” is a full-bodied rapid fire message for the uninitiated to keep their comments to themselves and to simply stand back and watch her blaze her own trail.

On the track, Willow says:

“I wrote ‘Opinion’ last year after receiving childlike comments that people just insisted I had to know! There’s a strong playground theme in this song to remind those of how close to schoolyard drama it all sounds. I’m definitely one for airing out stupid comments I receive in my music, and this was just another opportunity to remind people of how childish it can sound sometimes. I’m fighting fire with fire!”

An unashamedly tenacious example of why Willow Kayne is one of the most exciting emerging artists in the world right now, “Opinion” takes her genre-blurring attitude to creation to the very next level. A perfect example of just how explosive pop can be in the right hands, no one can predict which direction Willow will steer her unwieldy sonics – but one thing we can predict is that it’ll be an unforgettable ride.

Music Notes by Mina Tocalini for use by 360 Magazine

Willow Kayne – I DON’T WANNA KNOW

“Her irreverent lyricism and hip hop-infused beats and emo punk aesthetics make her a splash of cold water to the face as far as the pop landscape is concerned.” – Dazed

“A brilliantly chaotic sound” – i-D

“Gutsy and spiky-edged come to mind when digesting the alt-pop bops of Willow Kayne.” – The Line Of Best Fit

“The Gen Z talent links together huge opposing forces, creating her own potent brand of rebel-pop.” –  Clash 

After capturing imaginations with her rabble-rousing, genre-fluid debut single “Two Seater” back in May, London-via-Bristol superstar in waiting Willow Kayne has returned with a brand new single “I Don’t Wanna Know.”

Teaming up with UK hitmaker Oscar Scheller, “I Don’t Wanna Know” takes all of the attitude Willow has become synonymous with and ramps it up to 11 – taking cues from the old school rave culture that she is obsessed with by sticking a middle finger up to trolls over a drum & bass indebted backing. Inspired by the very real online abuse Willow received on TikTok, it’s a high energy example of just how unpredictable a talent Willow is, and how easy she makes it look; the track is packed with hilarious one-liners that cut those who have bullied her online to size. “I Don’t Wanna Know” is an empowering anthem that deals with real life Gen Z issues with a sense of confidence that feels so refreshing in the landscape of pop today.

Buy/Stream “I Don’t Wanna Know” here.

The track’s visual builds on Willow’s own postmodern sense of creation with a surreal take on the track’s subject matter. Directed by Bedroom (Beabadoobee, Arlo Parks, Sports Team), the video finds Willow falling victim to online trolls (also played by herself) before flying through cyberspace to learn that success is the best revenge, all in Willow’s own cartoonish, singular vision.

The video comes alongside the news that Willow has been nominated for the Rising Star award at this year’s Ivor Novello awards. Alongside the nomination, Willow has been paired in a mentorship scheme with legendary songwriter Nile Rodgers ahead of the ceremony on September 21st 2021.

Watch the “I Don’t Wanna Know” music video here.

A bracingly vivid look into the creative mind of one of 2021’s most fiercely uncompromising pop talents, “I Don’t Wanna Know” is the perfect example of Willow Kayne’s powers. Weaving relatable stories amongst high-energy unpredictable sonics, Willow is still breathing new life into a scene that’s been without anarchy and spontaneity for years, and in her hands, the future of pop will be anything but boring.

Willow Kayne from Derek Sherron, Epic Records for use by 360 Magazine

Willow Kayne shares high-energy single – I Don’t Wanna Know

Please meet UK pop provocateur Willow Kayne, who has shared her new single “I Don’t Wanna Know” today. Listen here at all DSPs.

After releasing a slew of independent singles, Willow signed with Sony this year and released her major label debut single “2 Seater” just a few months back to buzz and acclaim, even receiving early love from BBC Radio 1. Now, the 19 year old is throwing her hat in the ring as one of the most vivid, genre-blurring pop provocateurs in music today. A keen visual artist with influences as far-reaching as fashion design giant Nigo and production mastermind Pharrell, she pools together the most lucid touchpoints of all her inspirations to build a sound as diverse as her creative palette. Willow can trace this eclecticism directly back to her childhood, being raised by a hip-hop and house-obsessed father and a mother who produced videos for the likes of Erasure and the Prodigy. James Brown, Nas, and MF DOOM were all significant early influences, and soon she was making her own musical discoveries, falling hard for artists as diverse as Tyler The Creator, the Sex Pistols, Gorillaz, and Portishead.

Teaming up with UK hitmaker Oscar Scheller, “I Don’t Wanna Know” takes all of the attitude Willow has started to become synonymous with and ramps it up to 11 – taking cues from the old school rave culture that she is obsessed with by sticking a middle finger up to trolls over a drum & bass indebted production. It’s a high energy example of just how unpredictable a talent Willow is, and how easy she makes it look; the track is packed with hilarious one-liners that cut those who have bullied her online to size. An empowering anthem that deals with real life issues with a sense of confidence that feels refreshing in the landscape of pop today. The official video, along with a debut project and a HUGE announcement are all coming soon…

Watch previous music video “2 Seater” here.

“…a future star…” – i-D Magazine

“…playful lyricism, smooth refrains, and ‘90s-indebted grooves.” – NME

“…the artists that stick out from the pack are always those who are willing to switch things up, and quite clearly, Kayne isn’t afraid to do so…” – Lyrical Lemonade

“The Gen Z talent links together huge opposing forces, creating her own potent brand of rebel-pop.” – Clash Magazine

“A sizzling rallying-call from the Bristol-based artist all about living your own life and doing your own thing, ‘Two Seater’ blends rap verses with 90s-tinged pop influences, resulting in an instantly catchy debut.” – DIY Magazine

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