Posts tagged with "Video"

J BALVIN, 360 MAGAZINE

J BALVIN × VEVO


WATCH “AZUL” OFFICIAL LIVE PERFORMANCE | VEVO

WATCH “NEGRO” OFFICIAL LIVE PERFORMANCE | VEVO

WATCH “ROJO” OFFICIAL LIVE PERFORMANCE | VEVO

Vevo and J Balvin release the official live performances of “Azul,” “Negro” and “Rojo.” J Balvin’s live performance series was announced last week with the release of “Amarillo.”

Vevo live performances are part of a very special series that connects artists to their audiences at scale. Through close collaboration with the artist, Vevo creates visuals to give fans a unique take on the original songs. Khalid, Future, Karol G and Miley Cyrus have all worked collaboratively with Vevo to produce new and original, visually stunning video content offering fans a different retrospect on their music.

“Azul,” “Negro” and “Rojo” come off J Balvin’s new album Colores. The follow-up to his 2018 full-length Vibras, the new album finds the Reggaeton powerhouse going back to his roots, opting for only two features (Mr. Eazi and frequent producer Sky Rompiendo) to showcase the infectious sounds and flows that have made him a household name. The album also arrives just days after J Balvin made history becoming the Latin Urban artist with the most #1 singles on the Latin airplay charts after “Blanco” took the top spot this week. This title, along with Colores, not only cements his status as a leader of Reggaeton but as a torchbearer of the new state of Urbano, Balvin continually expanding the limits of the genre and paving the way for “la nueva escuela.”

The album continues J Balvin’s reign as one of the biggest stars in the world. 2019 saw him perform in the opening segment of The GRAMMY Awards, named the Premio Lo Nuestro “Artist of the Year” for an unprecedented third consecutive time, collect his fourth LATIN GRAMMY and the “Favorite Latin Artist” American Music Award, and saw him become the first Reggaeton artist on Saturday Night Live. Throughout the year, J Balvin also connected with millions of fans live by taking his stunning “ARCOIRIS” (Rainbow) Tour across the United States and throughout the world, while further etching his name in Urbano music history as the first Reggaeton artist to perform on the mainstage at Coachella, leading EDM festival Tomorrowland, and as the first-ever Latin artist to Headline at Lollapalooza. Most recently, J Balvin performed in the Super Bowl LIV halftime show alongside Jennifer Lopez to perform his hit song “Mi Gente,” notches another #1 single, and appeared on the cover of Billboard.

“Azul,” “Negro” and “Rojo” are now streaming. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.

OTR, Moon, single artwork

OTR × “Moon”

OTR SHARES NEW SINGLE, “MOON” FT. VANCOUVER SLEEP CLINIC

“Moon” Is From His Debut Album, Lost At Midnight, Set For April 24 Release On Astralwerks

Download / Stream “Moon” HERE

Astralwerks released OTR’s new single, “Moon” ft. Vancouver Sleep Clinic. The Australian artist’s luminous vocals float over OTR’s lush, euphoric production, creating an uplifting, transcendent track.

Ryan Chadwick – the 26-year old aerospace engineer-turned-producer behind OTR – says, “Tim [Vancouver Sleep Clinic] and I first met during an Astralwerks writing camp at Shangri-la, the historic Malibu studio now owned by Rick Rubin. It only took 30 minutes for us to click and find the hook. After that weekend, I spent a lot of time thinking about what it was like to be at that iconic studio. I sort of felt like an imposter and wanted to make something truly worthy of the history there. ‘Moon’ is the result of me pushing myself to rise to the occasion, and challenging my sound to be greater.” Vancouver Sleep Clinic’s Tim Bettinson grew up in Brisbane, Australia. His new album, Onwards to Zion, was hailed by Ones To Watch as an “ambient playlist staple…a collective of refreshing guitar melodies, frosty synths, and angelic vocals that have a way of gliding into the spirit of a listener and settling into the crevices of their bones.” “Moon” is from OTR’s full-length debut, Lost At Midnight, which will be released on April 24. He will support the album with a North American summer tour – his first headline outing. Tickets are on sale HERE.

The Lost At Midnight Tour will include shows at Vinyl in OTR’s adopted home of Atlanta (June 27), Rough Trade in New York City (July 18) and The Echo in Los Angeles (July 24).

Lost At Midnight is now available for pre-order at all DSPs HERE. Fans who pre-order the album in digital format will instantly receive “Moon” ft. Vancouver Sleep Clinic plus “Midnight Sun” (with Ukiyo), “Stay” (with WYNNE), “Heart” (ft. Shallou) and “Drive” (with Panama). The vinyl and digital editions are available for pre-order at http://store.musicbyotr.com.

“Moon” is the follow-up to the single “Midnight Sun” (with Ukiyo), which has proven to be OTR’s most reactive track to date. Heard in the opening scene of the Netflix global hit film To All The Boys: P.S. I Still Love You, which was released last month, “Midnight Sun” has already attained nearly one million cumulative streams worldwide.

This Song Is Sick said, “[OTR & Ukiyo] deliver a four-minute emotional experience packed with soft, atmospheric soundscapes, ghostly vocal chops, skittering arpeggios and crisp, booming drums.” Ones To Watch premiered the official video and noted, “OTR…Captures a Moment of Serene Bliss.” Watch the video HERE.
“Heart” feat. Shallou climbed to #1 on the Sirius XM Chill chart and has amassed nearly 12 million cumulative streams to date. Earmilk said, “To unite the sonically soul-kindling abilities of OTR and Shallou is to create something truly sublime.” The follow-up to OTR’s independently-released 2018 EP Unfold, Lost at Midnight also features collaborations with Saint Sinner, LOWES, Au/Ra and Emerson Leif. Chadwick uncovered his passion for music in 2012, when he began tinkering on a dusty, run-down piano in his college dorm lobby. Taking an internship in Japan in 2014, he found himself living in the small town of in Kurashiki, with no friends and a major language barrier. To combat the isolation, he purchased a keyboard and a train pass and spent all his free time making music and traveling to bigger cities. Upon returning to the University of Cincinnati, Chadwick kept up with his music and began releasing his material under the name OTR – a nod to Over-the-Rhine, a recently revitalized area on the outskirts of downtown Cincinnati. Now based in Atlanta, he recorded most of Lost at Midnight in his apartment, slowly uncovering certain signature elements that now define his sound.

ABOUT ASTRALWERKS:
Established in New York City and now finding its new home in the historic Capitol Records Tower in Los Angeles, Astralwerks was the brainchild of staffers at Caroline Records who saw an opportunity for a label focused on the emerging electronic and ambient scene. Having reached a milestone of 25 years, Astralwerks has quickly become a modern, artist-first label with a true focus on nurturing talent across the electronic genre and beyond. Acting with a scalable, independent and global thinking mentality with the capability to tap into the resources of a major label, has allowed Astralwerks to retain and sign up-and-coming artists such as Illenium, Jonas Blue, Alison Wonderland, EDEN, Sigma and Axwell /\ Ingrosso. As a testament to this pioneering approach, Astralwerks has amassed 34 GRAMMY® nominations, taken home eight GRAMMY Awards and had historic releases from the likes of The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric Prydz, Fatboy Slim and many more.

OTR, music, album, artwork, lost at midnight

“Lost at Midnight” Album Artwork

Duke Deuce, Artist, Singer, Song, Rapper, Rap, Music, talent,

Duke Deuce × Quality Control Music

DUKE DEUCE DROPS NEW TAPE ON QUALITY CONTROL MUSIC/YRN

STREAM MEMPHIS MASSACRE 2— HERE
WATCH THE “CRUNK AINT DEAD REMIX” VIDEO FT. LIL JON, PROJECT PAT & JUICY J–HERE

Feedbacks from the public

“The fact that his record was co-signed by fellow Memphis stars, Project Pat and Juicy J, is a telling sign that Duke Deuce is truly on the rise.” – HYPEBEAST

“2020 could be Duke Deuce’s year” -CLASH

“Although it won’t be long until fans move on to the next hottest hip-hop dance, something tells us Duke Deuce has the star power and quality music to ride this moment for a whole lot longer” – COMPLEX

“Already showing the ability to stand out on the timeline, and with the support of Quality Control, Duke might just be ready to take off.” – LYRICAL LEMONADE

“He’s the best parts of every era of Memphis while being in tune with the new generation of rap.” – FLOSS MAG

Breakout Memphis Rapper

Duke Deuce drops his hotly anticipated new tape, Memphis Massacre 2 on Quality Control Music/YRN, the follow up to 2018’s Memphis Massacre. Listen to Memphis Massacre 2 HERE. Watch the video for “Crunk Ain’t Dead Remix (feat. Lil Jon, Juicy J, Project Pat)” HERE. Duke has been on a steady rise catching attention for bringing back an era of crunk music that originated in Memphis but became popular out of Atlanta.

Duke grew up around the sound and recalls the likes of Three6Mafia,8Ball, and MJG as influences as well as his father Duke Nitty who produced the Memphis classic “S.O.U.T.H. Parkway” by Gangsta Blac. Duke Nitty is also credited as a producer for few tracks on MM2. The album sees Duke navigate through diverse production and multiple styles like a veteran. An energetic listen over 12 tracks that could only be made by someone that lives and breathes this scene. It’s a true come up for a rising star in rap. Alongside his music, Duke’s unique dance moves are part of what brought him to Quality Control. After Offset saw one of Duke’s videos, he flew him out to the studio to meet and ended up signing him to QC. Gaining co-signs from the whole QC family as well as Cardi B, Duke Deuce is quickly becoming a recognizable name in the space. Late last year Duke released the video for “Crunk Ain’t Dead,” now at over 10 million views on YouTube.

Following its success, hip-hop legends Lil Jon, Juicy J, and Project Pat hopped on a remix that released just last week. Duke commented on working with them, “It was legendary working beside guys I listened to as a kid growing up in Memphis in the studio with my dad.”

MEMPHIS MASSACRE 2 TRACKLISTING

1. FEEL LIKE IT (PROD. BY DENAROLOVE)
2. BHZ (PROD. BY HITT KIDD & CHASE THE MONEY)
3. CRUNK AIN’T DEAD REMIX (FT. LIL JON, PROJECT PAT, JUICY J)
4. ON ME (PROD.HITTKIDD
5.FAT MAC (PROD. BY DUKE NITTY)
6. BAD NEWS (PROD. BY DUKENITTY)
7. TRAP BLUES (PROD. BY CHEFERY)
8. CRUNK AIN’T DEAD MOB – DUKE DEUCE, LIL THAD, LIL YACHTY
9. BODY (PROD. BY EVIL G)
10. DUKE FLOW (PROD. BY PYREX WHIPPA)
11. LOCK DOORS (PROD. BY PYREX WHIPPA)
12. BIG DOG (PROD. BY STASH 808)

FOLLOW DUKE DEUCE
Instagram

Twitter

Youtube

Grammy winner, superstar, Justin Bieber, yummy song, def jam recordings, 360 MAGAZINE, celebrity, entertainment, music, Hailey Rhode Bieber, Selena Gomez

VID PREMIERES SATURDAY

JUSTIN BIEBER MAKES HIS RETURN WITH NEW SINGLE “YUMMY;” OFFICIAL MUSIC VIDEO PREMIERES SATURDAY AT NOON EST

WATCH “YUMMY” LYRIC VIDEO HERE
STREAM “YUMMY” HERE

COUNTDOWN TO THE “YUMMY” VIDEO PREMIERE HERE
                                    
www.justinbiebermusic.com

360 Magazine,band,Celebrity,Copenhagen,Denmark,entertainment,music,new music,Republic Records,style,Vaughn Lowery,Video,Volbeat,Ross Halfin,

VOLBEAT NEW VIDEO

VOLBEAT DEBUTS NEW MUSIC VIDEO FOR “DIE TO LIVE (FEAT. NEIL FALLON)”
 
7th STUDIO ALBUM, REWIND, REPLAY, REBOUND,  OUT NOW VIA REPUBLIC RECORDS
 

Today, multi-platinum Danish rock band Volbeat debut their new music video for “Die To Live (feat. Neil Fallon)” directed by Adam Rothlein at Ghost Atomic Pictures and taped at Futura Studio in Roslindale, MA. The song and video both feature appearances by Clutch’s lead singer Neil Fallon, as well as Raynier Jacob Jacildo and Doug Corcoran of JD McPherson’s band. Said Neil Fallon about taping the video “A couple of months ago I flew up to Boston to meet up with Volbeat to film the video for their new single, Die to Live.  It was a breeze to make, maybe four hours.  It’s a catchy straight-ahead rocker of a song and I am flattered to have been asked to participate.” Michael Poulsen, lead singer of Volbeat, added: “We were thrilled to be able to get Neil, Raynier and Doug together with us in the same room to shoot this video, and we’re really proud of how it came out. We hope you have as much fun watching it as we did making it!” Watch the music video for “Die To Live (feat. Neil Fallon)” here.
 
The second leg of the band’s Rewind, Rebound, Replay World Tour began this past Wednesday in Warsaw, and fans who attended last night’s show at Berlin’s Mercedes Benz Arena got an early first look at the video. The band will close out 2019 with sold out shows across Europe, and have recently announced new dates in early 2020. Full info and tickets for remaining dates can be found here.
 
The band recently released their seventh studio album Rewind, Replay, Rebound. For the album, Volbeat— Michael Poulsen (guitars/vocals), Rob Caggiano (guitars), Kaspar Boye Larsen (bass), and Jon Larsen (drums) —build upon the distinct, psychobilly, punk-tinged rock ‘n’ roll sound they are known for, while reaching for new creative summits. “The whole point for us going into the studio, is because you still have something to prove — not just for the fans, but mostly for yourself,” says Poulsen. “We would not be able to do this record if it wasn’t for the work we have done in the past. No matter how old the band gets or how many records we do, there is always going to be that signature sound.” Rewind, Replay, Rebound is available on all formats here, including a 2 CD deluxe edition, a special deluxe edition box set, and transparent and blue colored vinyl, numbered and limited to 1,000 copies each.

At this point in their already storied career, Volbeat have opened for Metallica, Motorhead and Slipknot, garnered a 2014 Best Metal Performance Grammy nomination for “Room 24” and won multiple Danish Music Awards. For this album, they mine their own personal histories and that of their genre. The song “When We Were Kids” finds Volbeat ruminating on immortality and innocence we all naively experience in our youth, while “Rewind the Exit” and “Die to Live” both explore how the pursuit of perfection can be a hollow goal.

Rewind, Replay, Rebound was produced by long-time collaborator Jacob Hansen and co-produced by Rob Caggiano and Michael Poulsen. This marks the first studio album with Kaspar Boye Larsen on bass. To achieve the album’s sound the band also drew upon a myriad of guests including backing vocalist Mia Maja and the Harlem Gospel Choir, who both return after appearing on 2016’s Seal The Deal & Let’s Boogie. Clutch vocalist Neil Fallon is featured on “Die to Live,” a collaboration that is the result of the bands touring together and a love for the singer’s gruff and powerful style. Raynier Jacob Jacildo (piano) and Doug Corocran (saxophone) of JD McPherson’s band also lend their talents to the song.

Ultimately, Volbeat have not lost their passion to create and progress. It’s that which keeps them hungry — and musically honest on the new album.

VOLBEAT emerged from Copenhagen in 2001. Since then, they’ve tirelessly clawed their way to hard rock’s upper echelon with endless touring and a string of six beloved full-length albums. Recently, their 2010 album Beyond Hell/Above Heaven, which features hit singles “A Warrior’s Call” and “Heaven Nor Hell,” received RIAA Gold Certification. 2013’s Outlaw Gentlemen & Shady Ladies bowed at #9 on the Billboard Top 200 upon release marking the highest U.S. chart entry for a Danish Act since 1997 until the band’s 2016 album Seal The Deal & Let’s Boogie topped it by debuting at #4. Most recently the band released Let’s Boogie! Live At Telia Parken, a concert film and album documenting their landmark 2017 Copenhagen show in front of 48,250 fans, the largest show a Danish band has ever performed in Denmark.

*Photo by Ross Halfin

Machine Gun Kelly, Interscope Records, 360 MAGAZINE

MGK NEW VISUAL

Machine Gun Kelly (EST 19XX/Interscope Records) takes viewers on a dark, winding journey in his latest visual for “5:3666” featuring Phem. Directed by Ocean Waverly and Jordan Wozy, the video captures MGK’s psychedelic frame of mind as he rhymes about addiction, paranoia and family trials on the three-minute track.” Driven by abstract images and dynamic graphic effects, the effort is yet another impressive addition to MGK’s impressive catalog. Watch the video HERE.


MGK kicked off the year with a series of weekly releases as he geared up for the release of his studio album, Hotel Diablo. Breakout singles included, “Candy” featuring Trippie Redd, “el diablo” and “I Think I’m OKAY” featuring Yungblud and Blink 182’s Travis Barker; with the latter breaking the top 10 on Billboard’s Hot Rock Songs and Bubbling Under Hot 100 Singles charts. MGK then embarked on his Hotel Diablo World Tour; a two-part endeavor which recently had sold out shows across the globe and wrapped in Moscow, in late September. The Cleveland artist is currently on tour with Young Thug co-headlining a North American Fall Tour which kicked off in Ontario on September 30 and will land in L.A. on November 18.

For more information visit www.machinegunkelly.com 
 
Machine Gun Kelly Hotel Diablo Album
Retail: https://smarturl.it/HotelDiabloMGK
Video: https://smarturl.it/53666Vid

The World Premiere of the New Land Rover Defender

Driven by a passion and respect for the original, *the new Defender  delivers transformational breadth of capability and advanced all-terrain  technologies to redefine adventure for the 21st century*. But it remains true to the pioneering spirit that has been a Land Rover hallmark for 71  years.

Livestream here

Dave East “Everyday” feat. Gunna Visual is Out

Today, meteoric Harlem rapper, model and actor Dave East – whose legendary mixtapes have amassed over one billion global streams –released the music video for “Everyday” featuring Gunna. Directed by Andrew Sandler, the menacing visual features Dave East in the midst of a high stakes poker game while switching to shots of Gunna exchanging bars with East in a dimly lit room. Watch the visual here.

“Everyday” was a part of Dave East’s two-song summer release ‘Survival Pacc,’ which also included “Wanna be a G” featuring Max B. Released via Def Jam Recordings/Mass Appeal Records, you can listen to ‘Survival Pacc’ here. Dave’s long-awaited debut album, SURVIVAL, is slated to arrive this fall.

Leading up to the highly anticipated release of SURVIVAL, Dave East will be portraying Method Man in Wu-Tang: An American Saga, the upcoming HULU limited mini-series whose 10 episodes will premiere on September 4th. A fictionalized drama, An American Saga was created by Wu-Tang Clan leader RZA and Alex Tse (Watchmen, Superfly 2018). Executive producers include Brian Grazer and Method Man. View trailers for An American Saga here.

Dave East’s Def Jam/Mass Appeal saga took off in August 2017 with the release of his lauded mixtape,Paranoia: A True Story. The 13-track mixtape gained traction behind Dave’s Def Jam debut single“Perfect” featuring Chris Brown, whose video boasts more than 40 million combined YouTube views of to date.

Paranoia: A True Story was followed up by the Paranoia 2 mixtape (January 2018), which was supported by a 10-minute short film, “The Hated.” The gritty drama centered on two childhood friends who get caught up in the street hustle that eventually lands one of them in the Rikers Island jail. Dave’s profile was amped considerably on his 23-city cross-country “Paranoia 2 Tour” of the U.S. in January-February 2018.

Dave East then jumped into the ring for BELOVED (October 2018), a mixtape collabo with invincible Yonkers MC Styles P. The project spun off a single, “We Got Everything”; watch the video here starring Dave East and Styles P. Dave segued into headlining his 23-city “Get It How I Live Tour” of the U.S. in November-December 2018.

ABOUT DAVE EAST:
Praised for his lyricism and raw storytelling, and blessed with a loyal New York following, Dave East is one of the most promising rappers on the scene today. Born and raised in Harlem, he was inspired by older generation East Coast rappers ranging from Notorious B.I.G. to Styles P, Jadakiss, Cam’ron, and Big Pun. After a college basket­ball stint, Dave’s attention gravitated full time to music. Starting in 2010, he released an array of critically acclaimed mixtapes that earned him widespread recognition in the hip-hop community. His 7th mixtape, 2014’s Black Rose caught Nas by surprise, and resulted in Dave’s signing to Nas’ Mass Appeal imprint. Subsequent mixtapes Hate Me Now (2015) and Kairi Chanel (2016, named for Dave’s daughter), boasted a collective guest list topped by Nas, Styles P, Pusha T, Jadakiss, 2 Chainz, Fabolous, Cam’ron, Beanie Sigel, Rico Love, and The Game, to name just a few. Kairi Chanel led off with the storytelling visual for “Keisha” followed by “Type Of Time”, with over 12 million combined YouTube views to date. After nabbing a spot on the notorious XXL Freshman Class in 2016, he jumped onto the Def Jam roster late that year. He was first heard on “Gold Digger” featuring A-Boogie, from Def Jam’s Direct Deposit Vol. 2 compilation (February 2017). Paranoia: A True Story marked Dave’s official Def Jam debut EP in August 2017 (with “Perfect” featuring Chris Brown; and “The Hated”). The Paranoia 2 mixtape followed in January 2018.

How Conspiracists Dominate YouTube Climate Content

The geoengineering of consent: how conspiracists dominate YouTube climate content

Most YouTube videos relating to climate change prevention oppose scientific consensus and hijack technical terms to appear credible, says study using YouTube to learn about climate science will expose you to video content that mostly opposes worldwide scientific consensus.

That’s the finding of a new study published in Frontiers in Communication, which also reveals that some scientific terms, such as geoengineering, have been ‘hijacked’ by conspiracy theorists so that searches provide entirely non-scientific video content. Scientists could counteract this by forming alliances with influential YouTubers, politicians and those in popular culture, to ensure scientifically accurate video content reaches the widest-possible audience.

“Searching YouTube for climate-science and climate-engineering-related terms finds fewer than half of the videos represent mainstream scientific views,” says study author Dr. Joachim Allgaier, Senior Researcher at the RWTH Aachen University. “It’s alarming to find that the majority of videos propagate conspiracy theories about climate science and technology.”

Nearly 2 billion logged-in users – half the world online – visit YouTube every month, and research has shown that users see it as a platform for learning about science, health and technology.

Climate conspiracists

Allgaier wanted to know if the information YouTube users found, when searching for scientific information on climate change and climate modification, represented scientifically accurate views.

“So far, research has focused on the most-watched videos, checking their scientific accuracy, but this doesn’t tell us what an average internet user will find, as the results are influenced by previous search and watch histories,” reports Allgaier. “To combat this, I used the anonymization tool TOR to avoid personalization of the results.”

Employing ten climate change-related search terms, Allgaier analyzed 200 videos about climate change and climate modification topics. He found that the majority of these videos opposed the worldwide scientific consensus, as detailed by the UN Intergovernmental Panel on Climate Change.

Most videos propagated the so-called “chemtrails” conspiracy theory, which is a belief that the condensation trails of airplanes are purposefully enriched with harmful substances to modify the weather, control human populations, or for biological or chemical warfare. Scientists have clearly shown there is no evidence for such a large-scale secret atmospheric spraying program.

Geoengineering has been hijacked

Alarmingly, Allgaier found that the conspiracy theorists have ‘hijacked’ some relatively recent scientific terms by using them to describe their worldview of a global conspiracy. In fact, ‘chemtrailers’, as they are known, explicitly advise their followers to use scientific terms in their content, so that they are not immediately identified as conspiracy theorists.

“Within the scientific community, ‘geoengineering’ describes technology with the potential to deal with the serious consequences of climate change, if we don’t manage to reduce greenhouse gases successfully. For example, greenhouse gas removal, solar radiation management or massive forestation to absorb carbon dioxide,” explains Allgaier. “However, people searching for ‘geoengineering’ or ‘climate modification’ on YouTube won’t find any information on these topics in the way they are discussed by scientists and engineers. Instead, searching for these terms results in videos that leave users exposed to entirely non-scientific video content.”

Allgaier also questions YouTube search algorithms – does its business model direct traffic towards videos of dubious scientific content? He found some of the conspiracy videos being monetized by the users via adverts or the sale of merchandise with conspiracy-theory motives.

“The way YouTube search algorithms work is not very transparent. We should be aware this powerful artificial intelligence is already making decisions for us, for example, if you choose to use ‘auto-play’. I think YouTube should take responsibility to ensure its users will find high-quality information if they search for scientific and biomedical terms, instead of being exposed to doubtful conspiracy videos,” argues Allgaier.

Scientists and YouTubers unite!

To counter the non-scientific content on YouTube, Allgaier, who recently spoke at the World Conference of Science Journalists about his work, suggests scientists and science communicators should take YouTube seriously as a platform for sharing scientific information.

“YouTube has an enormous reach as an information channel, and some of the popular science YouTubers are doing an excellent job at communicating complex subjects and reaching new audiences. Scientists could form alliances with science-communicators, politicians and those in popular culture in order to reach out to the widest-possible audience. They should speak out publicly about their research and be transparent in order to keep established trustful relationships with citizens and society.”

First images from Mars will be seen through Jenoptik lenses

When NASA launches the Mars 2020 mission the first images back to Earth in February of 2021 will be seen through lenses designed and engineered by Jenoptik.

The Jenoptik Light & Optics team in Jupiter, FL have been developing three types of mission critical lenses for use with the Mars Rover’s engineering cameras. Navigation lenses will capture the first live video footage from the mission as the rover explores the surface of Mars, crucially important when the rover drives autonomously. Hazard avoidance lenses will provide images that will help the rover identify obstacles and allow NASA engineers to see the movement of the robotic arm during sample collection. Finally, a cache lens will verify that a complete collection of the rock and soil samples have been achieved. Due to the cache lens’ proximity to the samples collected, to avoid contamination, the cleanliness requirements are extremely challenging.

All three lens types were built in a Jenoptik class 5 clean room with state-of-the-art filtration technology for high-precision optical assemblies. Custom test equipment was developed at Jenoptik to measure the optical performance during the demanding temperature extremes to withstand the conditions on Mars. Jenoptik performed several environmental tests in vacuum and over a wide temperature range with the lowest temperature being -135°C.

“Jenoptik is accustomed to demanding applications requiring expertise in the design, manufacture, and testing of complex optical assemblies in the fields of semiconductor, medical devices and defense industries”, said Jay Kumler, President of Jenoptik Optical Systems in North America. “We are very proud of the technical challenges and rigorous testing we have overcome which has really benefited the entire company, and we are honored to be a part of the monumental mission to Mars.”

About Jenoptik’s Light & Optics division
The Light & Optics division is a global OEM supplier of solutions and products based on photonics technologies. Jenoptik provides a broad portfolio of technologies combined with deep experience of more than 25 years in the fields of optics, laser technology, digital imaging, opto-electronics and sensors. Our customers are leading machine and equipment suppliers working in areas such as semiconductor equipment, laser material processing, healthcare & life science, industrial automation, automotive & mobility and safety, as well as in research institutes. As a development and production partner, the Light & Optics division focuses on advancing cutting-edge technologies to improve our customers’ system performance and ultimately realize product outcomes that reach new heights enabled by our highly-integrated photonic solutions. The systems, modules and components based on photonics technologies help our customers overcome their future challenges.