Posts tagged with "Music Streams"

Vera Blue × Temper Music Video

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Australian indie pop artist Vera Blue has just released her new video for her current single “Temper.” The video was directed by Sydney filmmaker Maddy King. Watch the new video HERE.

Vera Blue performed “Temper” on the Sydney Harbour for ABC’s The Sound. She returns back to the city for the official music video shoot that takes place late a night.

“Temper” is a follow up to Vera Blue’s hit single “Lie to Me.” “Lie to Me” took off, being streamed over 11 million times globally. The single took her overall music streams to a surplus of 300 million.

Instantaneously being addle to the triple j, “Temper” is a piece of work that communicates the turmoil that can be experienced with new love. The single has an 80s-inspired pop feel, written with songwriter friend Carla Wehbe and producer Robby De Sa. “Temper” has gained a lot of attention, with already over 1 million streams globally. With the release of this single, the multi-platinum, ARIA nominated and ARPA Award winner Vera Blue has been transformed into a new realm.

Vertex Consulting Group – Examining an Innovator

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Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex.

The History of Vertex

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave.

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

BOSLEN RELEASES MIND-BENDING SINGLE: TRIP

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The genre-busting Vancouver up-and-comer Boslen dives deep into his bag of tricks for the moody, mind-bending single TRIP out now. Listen HERE. This is the first single from Boslen’s forthcoming debut album DUSK to DAWN. TRIP is a vivid day-in-the-life story from Canada’s next star, celebrating the successes of a whirlwind year in his own woozy, wilding way.

As we’ve come to expect from Boslen, TRIP is a sonic joyride through indie pop, rap, and R&B, while psychedelia swirls and drums dart in and out of trap. Boslen drifts over and dives into the shifting production (from justsayin, NXSTY, and MSXII), spitting about taking every opportunity and passing up naysayers: “I’m ducking the bullets, I’m ducking the clowns/You live life to the fullest til you not around.” For Boslen, TRIP is a chance to reflect on his journey so far, even while pushing his sound into the future. “It feels like there are constant highs and lows being an artist that’s coming up,” he says, “I wanted TRIP to showcase both the light and the dark.”

DUSK to DAWN will be Boslen’s first project since 2019’s Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. He’s been hard at work releasing a slew of singles/videos including Hidden Nights, and Lightspeed, which is off the Black Lotus EP. In 2020 Boslen dropped VULTURES, and My Ways, which showed how much he’s been refining his style and expanding his scope. This new album is poised to accelerate his eclectic sound even further, moving fluidly from genre to genre while orbiting Boslen’s Swiss-Army-knife delivery. With a vision this focused, and hits like TRIP in the bag, Boslen has already proven himself worth following. Each release offers something brand new.

Listen now here.

YOUNG BOMBS RELEASE NEW SINGLE “LOYAL” FEATURING GIGI

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YOUNG BOMBS RELEASE NEW

SINGLE “LOYAL” FEATURING GIGI TODAY Duo Extend Tour Plans, Hitting Major North American Universities This Fall Listen To “Loyal” Here:

Maintaining momentum for a breakthrough 2019, YOUNG BOMBS share a brand-new single entitled “Loyal” featuring GiGi today. On the track, the acclaimed duo join forces with the buzzing Los Angeles singer and songwriter. Together, they craft a lush and lively love song, flipping convention upside down in the process. Airy synths and cinematic production give way to an unshakable beat as GiGi’s voice flutters on the refrain, “I’ve never been loyal, I’ve always been selfish with my love, was running in circles, but it’s you I run to now.” “‘Loyal’ is a special song to us. On social media we portray ourselves as these crazy guys but deep down we are both pretty emotional. ‘Loyal’ feels like a diary entry where someone’s deepest and darkest self-reflections are realized and in turn, put them on the path of identifying true love. It’s about being honest with yourself and putting someone else’s happiness before everything. It also has a sick ass drop,” says Young Bombs. GiGi adds her perspective saying,

“‘Loyal’ is about the desire to change from selfish love to selfless love. It’s about finding that one person who makes you want to better yourself, to stop being self-destructive and love completely. Personally, it was about ditching the bad habits I used to self-sabotage and ruin past relationships. I found someone who was so inherently good and who treated me with so much compassion, respect, and love that I didn’t want to stray.” Be on the lookout for the premiere of the music video very soon. “Loyal” follows up a series of scorching singles from Young Bombs. Between the original version and remixes, the empowering anti-bullying anthem “Don’t Let Them” racked up over 2 million total streams. Listen to “Don’t Let Them” Remixes HERE, featuring reworkings by The Small Things, Flyboy, Façade, Weirdos and Jake Wolfe. The track continues to climb at dance radio with adds at Sirius XM and iHeart Evolution. Meanwhile, their debut “Starry Eyes” is nearing 5 million total streams. “Starry Eyes” was selected as both the iHeart Canada “Future Star” and Rogers “One To Watch” – the two biggest airplay programs for a new single in Canada, which has earned them a top 15 record and climbing at Top 40 radio. Additionally, the pair received the praise of Billboard, Idolator, and more. Not to mention, they ignited the Main Stage at ULTRA Music Festival earlier this year.

Following multiple shows this month including a gig at Auburn University in Auburn, AL. Young Bombs hit the road for numerous dates across North America, kicking off September 4 in Oshawa, ON at Ontario Tech University. Check out the full confirmed itinerary below. In 2019, Young Bombs make the bold leap from sought-after remixers to artists. That leap remains driven by a personal and creative chemistry forged way back in the Vancouver high school where they became best friends. With nearly 100 million streams in four years, the duo of Martin and Tristan cooked up 53 remixes by 2018.

Along the way, they lent their talents to everyone from Nick Jonas, Selena Gomez, and Lady Gaga to Billie Eilish, Alessia Cara, Post Malone, Khalid, and Bazzi. In addition, they attracted the support of Tiësto, Kygo, and Don Diablo. Simultaneously, they graced the stages of blockbuster festivals such as Lollapalooza, Ultra, Firefly Music Festival, and the Billboard Hot 100 Festival. Not to mention, Young Bombs supported The Chainsmokers, Galantis, Diplo, and Alesso on tour around the globe and launched a coveted residency at Drai’s Beachclub in Vancouver.