Leading Racial Justice and Fashion Leaders Launch First-Of-Its-Kind Directory of Black Professionals in the Fashion Industry
Color Of Change’s #ChangeFashion Initiative and Black In Fashion Council Will Provide Brands An Easy Way To Hire Black Talent
Color Of Change and IMG’s #ChangeFashion and Black In Fashion Council announced the launch of the BIFC x #ChangeFashion Directory, the first directory focusing on increasing opportunities for Black professionals in the fashion industry. This project is the first resource to be released from #ChangeFashion to help organizations execute the goals laid out in the #ChangeFashion Roadmap. The Roadmap seeks to empower fashion industry allies to embark on the journey of systematically addressing inequity and the exclusion of Black talent.
The directory currently houses the profiles and resumes of over 300 Black professionals, featuring Black-identifying photographers, makeup artists, set designers, and more with a geographic reach that expands across the world. Brands want to make a commitment to racial justice, equity, and inclusion and our Roadmap provides a guide to do so. The directory allows brands to move beyond statements of solidarity to create an industry that fully embraces diversity and inclusion. Currently, the directory will only be available to brands that sign on to the #ChangeFashion Roadmap and have committed to working with Color Of Change to achieve racial equity within the fashion industry.
“Performative activism for racial equity needs to go out of style,” said Amity Paye, Senior Director of Communications at Color Of Change. “Black people and people of color continue to push the fashion industry forward both in the spotlight and behind-the-scenes — yet the legacy of the industry is one of racial exclusion. This directory is an invitation for the industry to easily hire Black talent and professionals after taking a pledge to commit to racial justice. Black people are not a trend to flaunt whenever it’s socially impressive. With this directory, we are calling on the industry to #ChangeFashion by moving from rhetoric to action, and by investing in Black talent and careers.”
“Too often, we hear from brands that they can’t find Black talent or that their rolodex of talent needs to be more inclusive, but they don’t know where to begin,” said Lindsay Peoples Wagner and Sandrine Charles, Co-founders at Black In Fashion Council. “We are incredibly passionate about eradicating this problem and being a resource for companies to use a more diverse roster of talent and know that resources like this will make a significant impact in the industry.”
“We cannot create meaningful change without analyzing and overhauling the systems that brought us here in the first place,” said Romola Ratnam, SVP of Social Impact at Endeavor. “With this directory, we are further democratizing industry access by providing brands a comprehensive resource to change their hiring practices and ensure there is diversity both in front of and behind the camera.”
Along with being a resource for any brand committed to addressing historical racism and systemic inequality, it also aims to help fashion organizations and companies truly change the status quo, break patterns and set new norms that empower, finance, and reward Black people in the industry. There are no excuses as to why there is not an increased presence of Black artists and talent in the fashion industry. This directory will help the industry include more Black people, putting them at the center of the work.
Learn more about the directory HERE.
Color Of Change is the nation’s largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by over 7 million members, we move decision-makers in corporations and governments to create a more human and less hostile world for Black people in America.
#ChangeFashion is a vertical within the Color Of Change #ChangeIndustries initiative dedicated to eradicating racism in the fashion industry. In partnership with the Black In Fashion Council, IMG, and Joan Smalls, its goal is to rally companies and talent across the fashion industry to restore equity and advance racial justice by moving from rhetoric to action.
Black In Fashion Council is a group of editors, models, stylists, media executives, assistants, freelance creatives, and industry stakeholders aiming to build a new foundation for inclusivity in the fashion industry.
Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The company is composed of industry leaders including entertainment agency WME; sports, fashion, events, and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing, and brand licensing.
IMG is a global leader in sports, fashion, events, and media. The company manages some of the world’s greatest athletes and fashion icons, owns and operates hundreds of live events annually, and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training, and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports, and content company.
STEVE AOKI Joins Forces with THEOS To Create New TV Show THE GATHERING Celebrating the World’s Greatest Festivals
Steve Aoki uncovers the most significant cultural celebrations in THE GATHERING. The project is a personal journey which takes Aoki from offstage and into the crowd in a way we’ve never seen before.
Executive Producer David Lingwood brings us to significant cultural festivals worldwide through the eyes of one of today’s most renowned global DJs.
A man of the people, Steve Aoki, tends to meet the locals and discovers their stories whenever he travels around the globe. It’s a desire he has to dive deeper into the social fabric of our times. This passion for telling personal stories was most famously captured when he interviewed cab drivers of Middle Eastern descent right after 9/11. With THE GATHERING, travel further to find engaging interactions and encounters with communities and why they come together to celebrate the human condition the way they do. Through Aoki’s unique storytelling, watch as he goes to England for “The Appleby Horsefair” to learn about England’s deep gypsy roots. Or “The Boryeong Mud Festival” in Korea to learn about another side of their culture. Steve fearlessly shares his contagious passion for culture and adventure and carries you to places and events that you’ve never heard of. A master at his craft, his goal is to find commonality through expression and community while highlighting music, authentic food, culture, people, and travel. Viewers will see some genuinely surprising answers.
David has 10+ years of experience producing award-winning television for numerous networks, including MTV, FOX, Freeform, and HGTV, to name a few. With an instinctual knack for sniffing out contemporary talent and formats, he has an unparalleled eye for recognizing trending IP. As one of the co-founders of THEOS, David has developed and sold dozens of pilots and series to networks and platforms throughout his career. In addition to producing, David shares duality as talent too, which began as one of the millennial-defining MTV series The Buried Life stars. He also wrote New York Times #1 bestseller “What Do You Want To Do Before You Die.”
THEOS is a new media entertainment company of curious storytellers. We focus on creating the most innovative and stylized media for all new domestic and global platforms. Our mission is to create demographic-specific content targeting Gen-Z and Millennials. Our goal is simple: create content that destroys molds. To learn more, visit www.theos.co
BOMBAY SAPPHIRE hosted its inaugural holiday window display to honor and rejuvenate imagination and creativity in New York City. The BOMBAY SAPPHIRE holiday windows gain inspiration from the traditional 5th Avenue holiday window displays while serving a greater purpose. The intention of the displays is to revive the creativity that has been deprived of downtown Manhattan since the beginning of the pandemic.
The Brooklyn-based Shavanté Royster is a graphic designer and illustrator, working in the creative industry since 2009. Growing up in a military family, often having to travel during her life motivated Shavanté’s innovation. Through her art, Shavanté often takes inspiration from travel, expressing this through shapes and rich colors. Shavanté’s work is comprised of digital illustration, painting and mixed media.
Romeo Hunte New York is a lifestyle apparel brand designed in NYC for consumers who appreciate sophisticated details. The edgy aesthetic that the collection radiates mixes both feminine and masculine characteristics. Romeo Hunte pieces blend lavish outerwear with contemporary apparel. The Romeo Hunte woman and man can be described as a “dynamic duo” that appreciates the arts and pop culture with a modern flare.
Nicole von Arx
Nicole von Arx (NVA) studied Ballet, Contemporary and Hip Hop in Geneva, Switzerland at Dance Area, shortly after traveling to New York in 2008 to attend school at the Alvin Ailey School, graduating in 2011. Currently based among NYC and Geneva, NVA is a dancer and choreographer in both dance scenes. NVA has collaborated with the most notable choreographers in New York as a creator, dancer and teacher. Continuing her career, NVA has also worked independently as a choreographer with musicians, film directors and photographers.
The visionaries that were created through the course of the display aimed to fill the empty storefronts with avant-garde ‘windows of art.’ The pandemic has transformed the lives of creatives, small businesses and retail in New York and all over the world. BOMBAY SAPPHIRE worked to ensure that the artistic society would be celebrated and uplifted this holiday season with their holiday displays.
Each window highlighted a winter dreamscape created by artist Shavanté Royster. Both Shavanté and Romeo Hunte’s creative point-of-views joined forces to emulate the holiday magic of 5th avenue. Live models were seen wearing Romeo’s winter apparel upon Shavanté’s backdrops, with performances by NYC dancers.
Romeo’s devoted window showcased people draped in his designs that were created personally for the display. Romeo set the scene of a holiday celebration before a show over cocktails. The garments were designed with inspiration from Shavanté, with the backdrop and fashion coinciding throughout the display.
Romeo spoke on the experience of designing for the holiday displays, stating, “It’s been a joy to work on BOMBAY SAPPHIRE’s Holiday Storefront Series which pays homage to exciting young creative talents everywhere and the tenacity of New York City coming back after the pandemic. It was refreshing to collaborate with artist Shavanté Royster and the dancers as mixed media has always been an important part of my work, so it was cool to build and see the narrative of the holiday windows come to life with them through different facets, such as the dancers wearing some of my designs. I hope everyone can leave the windows feeling a burst of creativity and inspiration for the holidays, and hope for the year ahead!”
Taylor Swift continues to honor her legacy in the music industry as album consumption for both Red (Taylor’s Version) and Fearless (Taylor’s Version) surpass 2 Million album equivalents globally. Taylor was named the “No. 1 Greatest Pop Star of 2021” by Billboard. The work that Taylor has been able to put out this year alone is showstopping, and we can only expect even bigger and better things for her to come.
Causing a global media storm with Red (Taylor’s Version), the total consumption of the album has moved over 1 Million album equivalents in the United States alone. Fearless (Taylor’s Version) is set to accomplish the same successes this December, as well. The release of Red (Taylor’s Version) became Taylor’s 10th album to gain over 1 Million album equivalents during the release week. Following these triumphs, Taylor also became the first and only artist to debut atop the Billboard 200 and Billboard Hot 100 at the same time three times and in less than 16 months.
The album itself continues to keep leading vinyl album sales week since tracking began in 1991 with 114k sold. Taylor broke this record previously set by herself with folklore’s sister album, evermore. Now, more than 200k Red (Taylor’s Version) vinyl albums have been sold only a little over a month since the release.
By: Kai Yeo
“We’re all connected through culture. Basically, we all must learn to adapt. We learn more through traveling and seeing more. When you’re in a different environment, everybody must love and laugh and dance. I don’t need to know your language. But companies need to focus on connecting everyone through love, not war.” – Vaughn Lowery
Corporate Social Responsibility (CSR) has been around for years, with its’ roots being found as early as the 18th Century. In my CSR research assignment before, I wrote that “the key idea of CSR is for companies to pursue pro-social objectives and promote volunteerism among employees (such as through donating to charity and participating in volunteer work), as well as by minimizing environmental externalities.” As an international student trying to find my career path in the United States, I find that company CSR is one of the first few things I look for when finding a suitable company to work with: how genuine they are and how much they care for their employees. The process of researching and writing my essay on CSR in the modern day and CSR within my internship site provided me with the valuable opportunity not only to learn about an important business topic, but also allowed me to develop a better understanding of what it is.
For my CSR Interview, I got the opportunity to speak on the phone with my supervisor Vaughn Lowery. His career started from “humble beginnings in Detroit to a full scholarship in Cornell University under the ILR program. From there, he became active in modeling, acting, and producing screenplays.” Now, Vaughn is the publisher and founder of leading fashion and lifestyle magazine, 360 Magazine, which is also my internship site. His job involves fostering relationships within the community and being an editorial director that curates and oversees content for all columns of the magazine. The position also entails making sure that Apple News, LinkedIn, Twitter, and all other news sites are updated. As a pop culture and design magazine, it is important to constantly be up to date with relevant content and breaking news. Being a quarterly publication, 360 is also working on their summer magazine issue. Vaughn mentions that with COVID making everything digital, the team has been working on expanding the business: creating a self-publishing division, developing e-commerce, getting sponsors, and most importantly, waiting for things to start opening back up.
With a background in studying business and company culture, Vaughn says that his education helped him design a company culture that made sense, “Transparency, cool kids, intelligence. I wanted a space for comfort regardless of race, age, and religion. Education was not the answer to my business but a part of the process to help with preparing for my magazine. The most important thing is life experiences, there are no books on it.” Vaughn emphasizes sending people in his company for events and communicating with clientele because “you can’t speak about things you don’t know.” COVID has made jobs in the media a little more mundane, but he’s excited about things opening back up and is hopeful for the future. Without in-person experiences, it is hard to understand the inner workings of media companies with everything being digitally produced.
Vaughn defines Corporate Social Responsibility at 360 Magazine as “having an environment that is inviting and inclusive, especially showcasing inclusivity.” As a magazine that promotes culture and lifestyle, it is important that everyone he works with is aware of what is going on in the world that we live in and what is happening with minority populations. He speaks about being the only African American in a lot of his school and work experiences, and he created 360 with the ideal of having more minorities and women working in his company: “We all live in the same world… and some people don’t know that. But we need representation and for people to see us. It’s not on us to educate them, but it’s on us to speak up.” 360 avidly speaks up for diversity (#metoo) and openly supports nonprofit organizations.
When asked about how veritable he thinks big companies are with CSR movements, he says that they’re doing it for a myriad of reasons. Companies get away with more stuff as a corporation, “But the responsibility is about being genuine. The board of directors and Zoom calls and the whole spiel. If they’re trying to just make money, revenue principals are not true to themselves. 360 was founded on real culture. The diversity is important. It is what it is.”
“Your company diversity is a reflection of the world, we’ve been doing this since the start of 360, we’ve been ahead of the trend.” The magazine has always featured drag queens, people who are transgender, and minorities, “This is very important when doing events and stuff, it’s a big family. We have less than 50 people. And it’s important for our clients to know that we have each other and rely on each other. That we know how to respect one another and appreciate each other, despite all odds.” Vaughn believes that diversity and inclusion of people of color has always been important, and he emphasizes that 360 will keep pushing these agendas and morals as long as he’s the head of the company. I see this in his effort to get everyone together (even if it is just on Zoom for now) to celebrate big articles, book releases, sponsorships, and so on.
As I type this interview essay, I find two key points to really reflect on: 1) assumptions about company morale and 2) why diversity is so important to me.
1) I think back on everyone else I’ve spoken to during my time as an intern here with 360, and I find that these core values that Vaughn spoke about with me are reflected in all the conversations I’ve had with him and other employees. Coming from a very structured, patriarchal Asian background, I came into this internship thinking that it would be like all my previous experiences (they talk of diversity, but it’s never really executed once you’re a part of it – school projects, internships, part-time jobs, and so on). However, no one in the company has been curt or condescending when speaking with me, and they truly mean it when they point out mistakes and gently correct me. Maybe it is because of the way I was brought up, or the environment I was most familiar in, but these good intentions had me on my toes for the first couple weeks I was here, and I’m honestly still getting used to it.
2) With the rise of Asian hate crimes in the past year, I find myself turning very reclusive and immediately trying to find fault with people when something brushes me the wrong way (though sometimes it really is a racist comment or remark). It’s been difficult having to correct people when they say my name wrong or trying to explain my culture when these simple things can so easily be looked up online. I’ve been very lucky growing up well-traveled and seeing different parts of the world, and I understand that not everyone has that privilege, but how far does “I don’t know” get you in the digital age? I need to work in a company where people are willing to learn and grow new perspectives, and I see this quality in Vaughn too as he speaks about his loneliness as the only African American in his industry when he was first starting out.
After 45 minutes of talking about diversity and the whole CSR conversation winding down, Vaughn tells me to keep doing what I love, “Understanding the industry through work experiences is how you’ll get in. It’s constantly changing.” He talks about learning to forecast and foreshadow and having connections at arms’ reach. By the end of our conversation, I felt that I learnt a lot and could have a clearer vision of what I wanted out of this internship. I’ve had the opportunities to go for company events (for brands including Lillet, Chinese Laundry, Rockstar Original, etc.), though I would really like to be able to go to a CSR event in the near future to promote these same values that I share with 360 Magazine.
By: Emily Bunn
Stephen Gillen is an bestselling author and established entrepreneur who has gained success with his biopic “The Monkey Puzzle Tree,” alongside various business, media, and film projects. Looking towards the future, Gillen is soon to release his highly-anticipated book, “In Justice, Love, & Honour.” He also recently signed a worldwide TV deal with Film Volt, in which his The Stephen Gillen Crime Files channel will be broadcast on all major platforms. 360 Magazine sat down with the author to discuss the creation of his latest text and other upcoming projects.
What has working with someone so closely related to in the historic incident, namely Joseph Loney?
It was great working with Joseph to get a real human feel behind this story of what the real-life fallout and struggles translated to for everyone involved. It can be the small or big things, it’s all relevant in such a massive, emotional, historic and trauma-driven story. I want to know, feel and understand what it was really like, and to pinpoint the details and exclusive parts of the story not known or perhaps published. That [way] I can not [only] do justice to everyone involved and the victims, but [also] translate it authentically and with the right information and emotion for my readers. For me, having a real expert experience of what it is to live lives like this and what these characters would have been feeling, was a fascinating expose of everything that went on. I understood the ‘humanness, challenges and fears’ of the people behind this unbelievable story. It was always a great privilege and each had an amazing story in their own right.
Did you always have an interest in history, or did something about the incident concerning Fredrick Sewell and his band of robbers particularly pique your interest in the subject?
The story actually came to me through Joseph Loney, who contacted me because of his great love of the story I wrote about my life, “The Monkey Puzzle Tree.” We started talking over time and the more I understood about his journey and his father’s journey linked with Fredrick Sewell and the history surrounding it, I began to see what a massive narrative it was. Not just because of the historic angle and what actually happened, but [also] how the journeys of the main characters were incredibly linked in paradoxical and emotional ways. There were unbelievable links in this story – like Fredrick Sewell, Joseph Loney Senior, and Gerald Richardson (the policeman killed) were all the same age, but [each] ended up in a way you would never imagine. Fact really is stranger than fiction, and as I crafted this story, I cared very much about [what] all the characters went through and how they all ended up. This is one of the many elements that makes it an un-put-down-able read, which at the moment is being highly desired by the world’s top publishers.
What has it been like signing with Global Aggregate Film Volt for your channel?
It was a great moment. We have always worked so hard, and I have such wonderful people around me, like Daphne, my partner, and the rest of the team. It was good to then be invited in to do the awesome work … together at Film Volt. Mark is a cool guy, well respected, and very influential in the industry. He has a very strong and talented work ethic. We’re very similar in ways, so for all of us involved in the partnership with such a connected and influential worldwide distributor, it offers us great opportunities for the future to do the fantastic work we are all focused on together.
I have a very unique history, skill set and experience/profile, so [I] am [an] individual in this space and for what we are shaping on the Crime Channel. My crime channel, called ‘The Stephen Gillen Crime Files,’ is now in the process of being on all major TV platforms around the world. We aim to consistently deliver raw, highly produced and coveted content that will really add value and make the difference to audiences and people’s lives around the world. We have a world class team behind us now to make that happen and [are] committed to really raising the bar in content creation. With such a massive reach to such vast audiences, the future is very exciting.
What do you plan to discuss on your worldwide crime channel? Are there any specific cases you want to shed more light on?
We have many great and riveting formats under development, [that are] really out of this world and well-formatted. I’ll be continuing interviewing my YouTube model ‘The Big Shift,’ which interviews big name global crimes [and] many high-ranking organized crime figures and mobsters. But, we have other out of the box enthralling shows [too]. They are being released very soon so can’t say too much. But what I can say is [that] they are very professional throughout and crafted to entertain a wide scope of audiences in the genre, [the show is] very gripping and appealing to all. Most are really emotionally charged, which will really pull in, shock, and excite audiences. Other are focused on redemption and atonement, real hard-hitting, true stories that are amazing. [These stories] aim to be targeted, [and] to bring light, learning, closure and information to people so [that] these awful events may not happen again and there is improvement [for the] next generations. Other formats will be cliff hangers and work with viewers ‘outside the box,’ in the way this genre usually works. We want to thrill, shock, inform, improve and entertain as much as possible, focusing on the unbelievable stories that people really want to watch and hear about. It’s going to be content not to miss, I promise you.
How long did the process of researching for “In Justice, Love & Honour” take?
Research for ‘In Justice, Love & Honour’ took around six months to research, but possibly longer as even when I was writing, there was other important bits of information I needed. It was a real emotional journey… My family tell[s] me [that] when I’m writing not only do they not see me, but [also they] can’t talk to me I’m just so immersed in the characters, story arcs, plots and narrative. It’s how I write and why the writing is always so powerful, it’s a[n] emotion process that is finely woven and really burned, translated and detailed in a masterful and human way on the page. I also feel a lot of responsibility, and really work tirelessly for it to be as cleverly-crafted as possible for my audience and readers.
What do you anticipate reader’s reaction to “In Justice, Love & Honour” will be like?
I know they’ll be blown away by the detail of the characters, the emotion, the masterful weaving and moving plots, the descriptive and well written writing structures and the burning humaneness carv[ing] right through it. It is not just a massively historic, true story, but an amazing and riveting character study as you are emotionally gripped by these unbelievable characters that jump from the page. Part of the allure and uniqueness of this book is, of course, I live deep in this world and [have] travelled through most of the things these characters did from a very deep angle. So, I have great value as experience [in] the internal things going on as a person goes through these unbelievably crazy and breathtaking events. It certainly is a path less trodden and my main goal was to go to the heart of it in a way no other author could as we can only go as deep as we have been before. This certainly adds a massive uniqueness to everything in this unbelievable story. The world’s top publishers seem to think so too, as they are excited and pushing hard for the chance to be the one to publish and bring it to mass audiences. It is a great privilege to do it and I’m sure it will be a roller-coaster ride for all.
Find out more about Stephen’s story and the opportunity to get a signed copy of his book HERE.
*Photos and book cover design: Daphne Diluce
Miami Swim Week wrapped up this weekend and one of California’s hottest new women’s fashion brands, Hypeach, made their debut appearance at the event.
As a young company that launched in early 2020, Hypeach has managed to quickly become a Southern California breakthrough brand, with the company being covered in Forbes, Access Daily, Telemundo and numerous other media outlets in its first year alone.
At Miami Swim Week, Hypeach showcased its recently released California Fresh Summer Collection, which included sexy yet tasteful eye-catching swimwear designs from their Los Angeles-made line, Hypeach Swim™. And, in addition to being a playful and feminine fashion line, one of the Hypeach core values is fashion that gives back. The company practices this by donating a portion of its sales to Global Girl Media, a non-profit organization that works to equip girls from underserved communities with training skills in journalism and media.
The Southern California brand was founded by Marlo and Brian Hovis. The husband & wife team are no strangers to the retailing world. Brian was VP of Marketing at Nordstrom & Head of Global Digital Marketing at Citibank before starting a line with his wife at the creative helm. Marlo is the Chief Brand Officer and Creative Director at Hypeach overseeing all brand strategy, product, creative and strategic partnerships. Last week, we got the chance to ask Marlo and Brian about their brand and partnerships.
What is Hypeach founded on?
Hypeach is a breakthrough California-based fashion brand that is inspired by the coastal lifestyle of Southern California. Hypeach offers affordable, stylish clothes that are distinctly Californian in aesthetic, hence its “California Fresh” style. Launched in 2020 to evolve the fast fashion ecommerce market space, Hypeach offers consistently high-quality apparel, unbelievable prices, and an exceptional customer experience.
Fashion That Gives Back is our mission. We donate a portion of every purchase to our charity partner, Global Girl Media, which equips young women from underrepresented backgrounds with journalism training and equipment to help reshape the media. We believe together we can accomplish so much more.
What was the experience like of being a standout successful fashion brand and landing a coveted spot at Planet Fashion TV’s Miami Swim Week showcase?
Miami Swim Week is like no other fashion event. Smoldering temperatures, sexy beautiful people, and styles, plus a distinct electricity in the air. We were honored to be able to debut our swim collection there. Putting together a fashion show at swim week truly was a dream and we were proud to be able to showcase our Made in Los Angeles Hypeach Swim line and represent California.
We brought our fun and flashy collection of swim and summer ready styles and everything about our show was simply happy & hopeful. Joy Corrigan, a Victoria’s Secret model and fashion icon, opened and closed our show and her younger sister Gina walked for the first time with us!
What is the partnership with Global Girl Media? How does Hypeach work to uplift the voices of underrepresented girls in media and journalism?
Before we established Hypeach we knew we wanted to use fashion as a force for good. The business presented an opportunity to support causes in a larger way through collective giving with every purchase.
Global Girl Media (GGM) is such a powerful, female-run organization global in reach but HQ in Los Angeles. They equip young girls from marginalized communities with journalism training equipment & training to tell their own stories and contribute to the media landscape. They empower young women with media literacies to become positive agents of change.
Not only do we donate a portion of every purchase, but we periodically host participants at our HQ to create content, dress up, and have a unique experience in front of the camera. We’re currently exploring the possibility of refugee makeovers and how our partnership can deepen its connections. Marlo also sits on the executive board, and we are exploring how we can also work with fashion influencers and strategic partners to help support the mission and participants in creative ways.
Learn more about Hypeach here.
360 E-Commerce looks to curate hand-picked capsule collections of high-quality lifestyle products to be sold through our new, online shopping interface. These pieces will be sourced from 360’s network of designers, creatives, and contributors.
As our brand is made up of cutting edge tastemakers, customers can rest assured that the utmost quality is sewn into each piece sold. Elements of the capsule will include home décor, high-end furnishings and interior accessories. One of the most noteworthy, luxurious items to be auctioned off to charity is 360’s Swarovski-encrusted, bespoke bottle.
Our new publishing division will be offering signed books from partnered authors. 360 is looking to publish our own writers, as well as expanding our personal network to help find and publishing emerging writers. The magazine will be auctioning off signed books from noteworthy booksellers.
360 E-Commerce aims to host online charitable auctions to for these bespoke collections and book sales. These auctions will operate in a “name your price” fashion that allows for competitive bidding. The proceeds will be going towards several nonprofit organizations that the company works with.
360 E-Commerce’s venture into publishing and curated capsules marks a new foray for the innovative, hip, ever-evolving publication. As with all of 360’s ventures, this new division looks to uplift the voices and art of LGBTQ+ and POC creators, showcase racially and sexually diverse artists, and spread social awareness and progressive change across all forms of media.
360’s E-Commerce platform will host a shopping interface for capsule collections and publishing services, as well as a separate online marketing services shop. With 360’s online marketing services, clients can purchase editorial space within our publication, 360 Magazine. 360’s online marketing services can be accessed HERE.
By: Emily Bunn
On Friday July 2nd, The Trolley Car Café, in collaboration with GoBelieve Culture Network and Music of the Covenant, hosted Keeping Believing: A Farewell Festival. The long-standing Trolley Car Café, a treasured establishment nestled on South Ferry Road in East Falls, Philadelphia, permanently closed on Wednesday June 30th. The café’s General Managers, Emily-Rachael and Jasmine, organized the festival in commemoration of the much-loved eatery, and many staff members and café regulars came out to revel in the festivities. Emily-Rachael, who is involved with both the café and GoBelieve, spoke with 360 Magazine about her original envisioning behind the festival.
Emily-Rachael explained that the café’s owner wanted to give someone the opportunity to do something new with the space as a last hoorah before closing. As Emily-Rachael is starting her own business and Jasmine is moving to Florida to be with family, the General Managers wanted to come together before parting ways and starting new business ventures.
“Trolley Car Café was involved in a lot of community service programs and non-profits. It was one of GoBelieve’s sponsors throughout the whole last year, and were one of the main reasons that [GoBelieve] was able to make it through coronavirus.”
Some of the specific charitable organizations that the Trolley Car has worked with in the past include GoBelieve, Helping Hands, local little league teams, and the East Falls Development Corporation. Trolley Car has hosted community events, such as the Fringe Festival, open mic events, and salsa nights. The adored establishment functioned as a community center in East Falls, bringing together local residents with lively entertainment and mouth-watering eats. Emily-Rachael continued explaining how the Trolley Car Café was a community landmark in East Falls:
“The Trolley Car was very much about the people. In honor of all that Trolley Car has done, we threw this Farewell Festival just to commemorate the good times.
We just had a GoBelieve concert during corona, it sold out on [the café’s] patio. The Trolley Car was our sponsor [then], it was really fun and great. Most of the people you see here [tonight] were there, but some had got turned away because of covid-restrictions. At the time, we could only sell 50 tickets. But [tonight’s] event sold about 67 tickets and there are 25 people on the guest list.
We invited all of the staff from the Trolley Car to come out and celebrate all that we’ve accomplished together. It’s been a fun time and we just want to bring some life and energy to the world now that its back open. [Farewell Festival] is a good chance for everyone to come out and see how important community is and how much you can do, even just with one restaurant.”
The community based event featured performers TooKnow, Gobbana, Goldmine, and Josh Ketchum. Aside from Ketcham, the event exclusively featured local musicians, many of whom were long time customers of the Trolley Car Café.
360 Magazine had a fantastic time at the Friday night festival, as we were immediately greeted by friendly event staff upon arrival. Though some rain caused a delay to the beginning of the festivities, the venue grounds featured family fun for all before the live music. Activities featured included a water balloon toss, dart games, giant connect four, ring toss, and a merchandise tent. The merchandize included t-shirt selections from performers Gobbana, TooKnow, and the event’s sponsor, GoBelieve.
As media at the event, 360 was afforded the privilege of attending as VIP guests. The VIP ticket included bottle service in an exclusive tent for other VIP attendees, a drink ticket for the bar, arcade tokens, and a festival photo station ticket. In the tent, covered tarps allowed us to stay dry from the participation in the beginning of the night. We enjoyed the VIP area’s large selection of alcohol, which included Fireball, Screwball, Rose, Jim Bean, Gray Goose, and a fruity rose. Outside of the VIP area, the festival’s bar served beers including Corona Premier and Yuengling Lager, hard seltzers, and wine. Additionally, house made cocktails, including rum punch and spiked blueberry lavender lemonade were available.
For dinner, we enjoyed a vegan vegetable risotto and chicken strips. The meal was warm, delicious, and most importantly, served with a smile as the community bonded over the restaurant’s famous hospitality and home-cooked entrees.
One of the highlights of Farewell Festival was the photo station. Guests could post in front of a tower of balloons and take commemorative festival flicks. Positioned in front of the Schuylkill River, the photo station showed off the festival’s stunning waterfront views.
Once the weather cleared up, the festival began with a bang as the audience participated in interactive dances. Featuring iconic dance bops like the “Cupid Shuffle” and the “Wobble,” the event’s staff, guests, and even the performers themselves unleashed their moves on the outdoor dance floor. The tight knit community of the Trolley Car Café regulars stomped, shook, and boogied the evening away, creating a strong sense of community at the festival.
After the audience got their groove on, the first performer of the night TooKnow electrified guests with a suave, coordinated hip-hop performance. The four members of the group were adorned in matching outfits, and moved as one while performing with effortless flow and rhythm. The hip-hop group’s performance even featured some performance art, as members of the group engaged in a fake confrontation while on stage, illustrating the story behind their lyricism.
Following the evocative performance of TooKnow was rap duo Goldmine. With fluid flow and fresh freestyles, Brian Golden and Hue Hinton energetically took the festival stage. The rap group became involved with the fest as they had won a music competition hosted by Gobbana. Golden and Hinton exchanged bars during their performance, collaborating to create an auditory experience for Farewell Festival’s audience.
The third act of the night was Josh Ketchum, who had travelled from Connecticut to perform at the festival. The solo artist graced the event’s stage with his soulful acoustic guitar and poignant lyricism. His setlist included a passionate cover of Nirvana’s “Come As You Are,” stirring up a sense of 90’s nostalgia within the Farewell Festival’s audience.
Headlining the festival, the final performance of the night featured rap star Gobbana. The enthralling performer captivated guests with his dynamic ability. TooKnow again returned to the grandstand at the beginning of Gobbana’s performance, the two groups masterfully melding together as they delivered flowing choruses. Later in his set, Gobbana enraptured the audience independently with his constructed rhymes. During the final song of the rapper’s performance, he invited his girlfriend on stage as his illustrious lyricism told the story of their growing family.
The festival ended on a strong sense of family and unity- two sentiments that were echoed throughout the production of the entire night. Farewell Festival brought together energetic Philadelphians who are passionate about supporting their community, non-profits, and local musicians. While rain originally delayed the night’s events, the community dancing and music continued long into the evening, even after Gobbana’s performance. Reminiscent of a block party, Music of the Covenant’s Farewell Festival celebrated unity within East Fall’s diverse coterie of music lovers. As this festival was the final event to be hosted by the Trolley Car Café, it truly commemorated and encapsulated how the venue has long supported and brought together Philadelphians.