Posts tagged with "media"

Heather Skovlund computer illustration for use by 360 Magazine

CSR In The Digital Age: With 360 Magazine

By: Kai Yeo

“We’re all connected through culture. Basically, we all must learn to adapt. We learn more through traveling and seeing more. When you’re in a different environment, everybody must love and laugh and dance. I don’t need to know your language. But companies need to focus on connecting everyone through love, not war.” – Vaughn Lowery

Corporate Social Responsibility (CSR) has been around for years, with its’ roots being found as early as the 18th Century. In my CSR research assignment before, I wrote that “the key idea of CSR is for companies to pursue pro-social objectives and promote volunteerism among employees (such as through donating to charity and participating in volunteer work), as well as by minimizing environmental externalities.” As an international student trying to find my career path in the United States, I find that company CSR is one of the first few things I look for when finding a suitable company to work with: how genuine they are and how much they care for their employees. The process of researching and writing my essay on CSR in the modern day and CSR within my internship site provided me with the valuable opportunity not only to learn about an important business topic, but also allowed me to develop a better understanding of what it is.

For my CSR Interview, I got the opportunity to speak on the phone with my supervisor Vaughn Lowery. His career started from “humble beginnings in Detroit to a full scholarship in Cornell University under the ILR program. From there, he became active in modeling, acting, and producing screenplays.” Now, Vaughn is the publisher and founder of leading fashion and lifestyle magazine, 360 Magazine, which is also my internship site. His job involves fostering relationships within the community and being an editorial director that curates and oversees content for all columns of the magazine. The position also entails making sure that Apple News, LinkedIn, Twitter, and all other news sites are updated. As a pop culture and design magazine, it is important to constantly be up to date with relevant content and breaking news. Being a quarterly publication, 360 is also working on their summer magazine issue. Vaughn mentions that with COVID making everything digital, the team has been working on expanding the business: creating a self-publishing division, developing e-commerce, getting sponsors, and most importantly, waiting for things to start opening back up.

With a background in studying business and company culture, Vaughn says that his education helped him design a company culture that made sense, “Transparency, cool kids, intelligence. I wanted a space for comfort regardless of race, age, and religion. Education was not the answer to my business but a part of the process to help with preparing for my magazine. The most important thing is life experiences, there are no books on it.” Vaughn emphasizes sending people in his company for events and communicating with clientele because “you can’t speak about things you don’t know.” COVID has made jobs in the media a little more mundane, but he’s excited about things opening back up and is hopeful for the future. Without in-person experiences, it is hard to understand the inner workings of media companies with everything being digitally produced.

Vaughn defines Corporate Social Responsibility at 360 Magazine as “having an environment that is inviting and inclusive, especially showcasing inclusivity.” As a magazine that promotes culture and lifestyle, it is important that everyone he works with is aware of what is going on in the world that we live in and what is happening with minority populations. He speaks about being the only African American in a lot of his school and work experiences, and he created 360 with the ideal of having more minorities and women working in his company: “We all live in the same world… and some people don’t know that. But we need representation and for people to see us. It’s not on us to educate them, but it’s on us to speak up.” 360 avidly speaks up for diversity (#metoo) and openly supports nonprofit organizations.

When asked about how veritable he thinks big companies are with CSR movements, he says that they’re doing it for a myriad of reasons. Companies get away with more stuff as a corporation, “But the responsibility is about being genuine. The board of directors and Zoom calls and the whole spiel. If they’re trying to just make money, revenue principals are not true to themselves. 360 was founded on real culture. The diversity is important. It is what it is.”

“Your company diversity is a reflection of the world, we’ve been doing this since the start of 360, we’ve been ahead of the trend.” The magazine has always featured drag queens, people who are transgender, and minorities, “This is very important when doing events and stuff, it’s a big family. We have less than 50 people. And it’s important for our clients to know that we have each other and rely on each other. That we know how to respect one another and appreciate each other, despite all odds.” Vaughn believes that diversity and inclusion of people of color has always been important, and he emphasizes that 360 will keep pushing these agendas and morals as long as he’s the head of the company. I see this in his effort to get everyone together (even if it is just on Zoom for now) to celebrate big articles, book releases, sponsorships, and so on.

As I type this interview essay, I find two key points to really reflect on: 1) assumptions about company morale and 2) why diversity is so important to me.

1) I think back on everyone else I’ve spoken to during my time as an intern here with 360, and I find that these core values that Vaughn spoke about with me are reflected in all the conversations I’ve had with him and other employees. Coming from a very structured, patriarchal Asian background, I came into this internship thinking that it would be like all my previous experiences (they talk of diversity, but it’s never really executed once you’re a part of it – school projects, internships, part-time jobs, and so on). However, no one in the company has been curt or condescending when speaking with me, and they truly mean it when they point out mistakes and gently correct me. Maybe it is because of the way I was brought up, or the environment I was most familiar in, but these good intentions had me on my toes for the first couple weeks I was here, and I’m honestly still getting used to it.

2) With the rise of Asian hate crimes in the past year, I find myself turning very reclusive and immediately trying to find fault with people when something brushes me the wrong way (though sometimes it really is a racist comment or remark). It’s been difficult having to correct people when they say my name wrong or trying to explain my culture when these simple things can so easily be looked up online. I’ve been very lucky growing up well-traveled and seeing different parts of the world, and I understand that not everyone has that privilege, but how far does “I don’t know” get you in the digital age? I need to work in a company where people are willing to learn and grow new perspectives, and I see this quality in Vaughn too as he speaks about his loneliness as the only African American in his industry when he was first starting out.

After 45 minutes of talking about diversity and the whole CSR conversation winding down, Vaughn tells me to keep doing what I love, “Understanding the industry through work experiences is how you’ll get in. It’s constantly changing.” He talks about learning to forecast and foreshadow and having connections at arms’ reach. By the end of our conversation, I felt that I learnt a lot and could have a clearer vision of what I wanted out of this internship. I’ve had the opportunities to go for company events (for brands including Lillet, Chinese Laundry, Rockstar Original, etc.), though I would really like to be able to go to a CSR event in the near future to promote these same values that I share with 360 Magazine.

To read more about Vaughn Lowery, please visit his Wikipedia and IMBD.

Stephen Gilles image via Daphne Diluce at Roar Creative Media for use by 360 Magazine

Stephen Gillen Q×A

By: Emily Bunn

Stephen Gillen is an bestselling author and established entrepreneur who has gained success with his biopic “The Monkey Puzzle Tree,” alongside various business, media, and film projects. Looking towards the future, Gillen is soon to release his highly-anticipated book, “In Justice, Love, & Honour.” He also recently signed a worldwide TV deal with Film Volt, in which his The Stephen Gillen Crime Files channel will be broadcast on all major platforms. 360 Magazine sat down with the author to discuss the creation of his latest text and other upcoming projects.

What has working with someone so closely related to in the historic incident, namely Joseph Loney?

It was great working with Joseph to get a real human feel behind this story of what the real-life fallout and struggles translated to for everyone involved. It can be the small or big things, it’s all relevant in such a massive, emotional, historic and trauma-driven story. I want to know, feel and understand what it was really like, and to pinpoint the details and exclusive parts of the story not known or perhaps published. That [way] I can not [only] do justice to everyone involved and the victims, but [also] translate it authentically and with the right information and emotion for my readers. For me, having a real expert experience of what it is to live lives like this and what these characters would have been feeling, was a fascinating expose of everything that went on. I understood the ‘humanness, challenges and fears’ of the people behind this unbelievable story. It was always a great privilege and each had an amazing story in their own right.

Did you always have an interest in history, or did something about the incident concerning Fredrick Sewell and his band of robbers particularly pique your interest in the subject?

The story actually came to me through Joseph Loney, who contacted me because of his great love of the story I wrote about my life, “The Monkey Puzzle Tree.” We started talking over time and the more I understood about his journey and his father’s journey linked with Fredrick Sewell and the history surrounding it, I began to see what a massive narrative it was. Not just because of the historic angle and what actually happened, but [also] how the journeys of the main characters were incredibly linked in paradoxical and emotional ways. There were unbelievable links in this story – like Fredrick Sewell, Joseph Loney Senior, and Gerald Richardson (the policeman killed) were all the same age, but [each] ended up in a way you would never imagine. Fact really is stranger than fiction, and as I crafted this story, I cared very much about [what] all the characters went through and how they all ended up. This is one of the many elements that makes it an un-put-down-able read, which at the moment is being highly desired by the world’s top publishers.

What has it been like signing with Global Aggregate Film Volt for your channel?

It was a great moment. We have always worked so hard, and I have such wonderful people around me, like Daphne, my partner, and the rest of the team. It was good to then be invited in to do the awesome work … together at Film Volt. Mark is a cool guy, well respected, and very influential in the industry. He has a very strong and talented work ethic. We’re very similar in ways, so for all of us involved in the partnership with such a connected and influential worldwide distributor, it offers us great opportunities for the future to do the fantastic work we are all focused on together.

I have a very unique history, skill set and experience/profile, so [I] am [an] individual in this space and for what we are shaping on the Crime Channel. My crime channel, called ‘The Stephen Gillen Crime Files,’ is now in the process of being on all major TV platforms around the world. We aim to consistently deliver raw, highly produced and coveted content that will really add value and make the difference to audiences and people’s lives around the world. We have a world class team behind us now to make that happen and [are] committed to really raising the bar in content creation. With such a massive reach to such vast audiences, the future is very exciting.

What do you plan to discuss on your worldwide crime channel? Are there any specific cases you want to shed more light on?

We have many great and riveting formats under development, [that are] really out of this world and well-formatted. I’ll be continuing interviewing my YouTube model ‘The Big Shift,’ which interviews big name global crimes [and] many high-ranking organized crime figures and mobsters. But, we have other out of the box enthralling shows [too]. They are being released very soon so can’t say too much. But what I can say is [that] they are very professional throughout and crafted to entertain a wide scope of audiences in the genre, [the show is] very gripping and appealing to all. Most are really emotionally charged, which will really pull in, shock, and excite audiences. Other are focused on redemption and atonement, real hard-hitting, true stories that are amazing. [These stories] aim to be targeted, [and] to bring light, learning, closure and information to people so [that] these awful events may not happen again and there is improvement [for the] next generations. Other formats will be cliff hangers and work with viewers ‘outside the box,’ in the way this genre usually works. We want to thrill, shock, inform, improve and entertain as much as possible, focusing on the unbelievable stories that people really want to watch and hear about. It’s going to be content not to miss, I promise you.

How long did the process of researching for “In Justice, Love & Honour” take?

Research for ‘In Justice, Love & Honour’ took around six months to research, but possibly longer as even when I was writing, there was other important bits of information I needed. It was a real emotional journey… My family tell[s] me [that] when I’m writing not only do they not see me, but [also they] can’t talk to me I’m just so immersed in the characters, story arcs, plots and narrative. It’s how I write and why the writing is always so powerful, it’s a[n] emotion process that is finely woven and really burned, translated and detailed in a masterful and human way on the page. I also feel a lot of responsibility, and really work tirelessly for it to be as cleverly-crafted as possible for my audience and readers.

What do you anticipate reader’s reaction to “In Justice, Love & Honour” will be like?

I know they’ll be blown away by the detail of the characters, the emotion, the masterful weaving and moving plots, the descriptive and well written writing structures and the burning humaneness carv[ing] right through it. It is not just a massively historic, true story, but an amazing and riveting character study as you are emotionally gripped by these unbelievable characters that jump from the page. Part of the allure and uniqueness of this book is, of course, I live deep in this world and [have] travelled through most of the things these characters did from a very deep angle. So, I have great value as experience [in] the internal things going on as a person goes through these unbelievably crazy and breathtaking events. It certainly is a path less trodden and my main goal was to go to the heart of it in a way no other author could as we can only go as deep as we have been before. This certainly adds a massive uniqueness to everything in this unbelievable story. The world’s top publishers seem to think so too, as they are excited and pushing hard for the chance to be the one to publish and bring it to mass audiences. It is a great privilege to do it and I’m sure it will be a roller-coaster ride for all.

Find out more about Stephen’s story and the opportunity to get a signed copy of his book HERE.

*Photos and book cover design: Daphne Diluce

Hypeach for use by 360 Magazine

HYPEACH

Miami Swim Week wrapped up this weekend and one of California’s hottest new women’s fashion brands, Hypeach, made their debut appearance at the event.

As a young company that launched in early 2020, Hypeach has managed to quickly become a Southern California breakthrough brand, with the company being covered in Forbes, Access Daily, Telemundo and numerous other media outlets in its first year alone.

At Miami Swim Week, Hypeach showcased its recently released California Fresh Summer Collection, which included sexy yet tasteful eye-catching swimwear designs from their Los Angeles-made line, Hypeach Swim™. And, in addition to being a playful and feminine fashion line, one of the Hypeach core values is fashion that gives back. The company practices this by donating a portion of its sales to Global Girl Media, a non-profit organization that works to equip girls from underserved communities with training skills in journalism and media.

The Southern California brand was founded by Marlo and Brian Hovis. The husband & wife team are no strangers to the retailing world. Brian was VP of Marketing at Nordstrom & Head of Global Digital Marketing at Citibank before starting a line with his wife at the creative helm. Marlo is the Chief Brand Officer and Creative Director at Hypeach overseeing all brand strategy, product, creative and strategic partnerships. Last week, we got the chance to ask Marlo and Brian about their brand and partnerships.

What is Hypeach founded on?

Hypeach is a breakthrough California-based fashion brand that is inspired by the coastal lifestyle of Southern California. Hypeach offers affordable, stylish clothes that are distinctly Californian in aesthetic, hence its “California Fresh” style. Launched in 2020 to evolve the fast fashion ecommerce market space, Hypeach offers consistently high-quality apparel, unbelievable prices, and an exceptional customer experience.

Fashion That Gives Back is our mission. We donate a portion of every purchase to our charity partner, Global Girl Media, which equips young women from underrepresented backgrounds with journalism training and equipment to help reshape the media. We believe together we can accomplish so much more.

What was the experience like of being a standout successful fashion brand and landing a coveted spot at Planet Fashion TV’s Miami Swim Week showcase?

Miami Swim Week is like no other fashion event. Smoldering temperatures, sexy beautiful people, and styles, plus a distinct electricity in the air. We were honored to be able to debut our swim collection there. Putting together a fashion show at swim week truly was a dream and we were proud to be able to showcase our Made in Los Angeles Hypeach Swim line and represent California.

We brought our fun and flashy collection of swim and summer ready styles and everything about our show was simply happy & hopeful. Joy Corrigan, a Victoria’s Secret model and fashion icon, opened and closed our show and her younger sister Gina walked for the first time with us!

What is the partnership with Global Girl Media? How does Hypeach work to uplift the voices of underrepresented girls in media and journalism? 

Before we established Hypeach we knew we wanted to use fashion as a force for good. The business presented an opportunity to support causes in a larger way through collective giving with every purchase.

Global Girl Media (GGM) is such a powerful, female-run organization global in reach but HQ in Los Angeles. They equip young girls from marginalized communities with journalism training equipment & training to tell their own stories and contribute to the media landscape. They empower young women with media literacies to become positive agents of change.

Not only do we donate a portion of every purchase, but we periodically host participants at our HQ to create content, dress up, and have a unique experience in front of the camera. We’re currently exploring the possibility of refugee makeovers and how our partnership can deepen its connections. Marlo also sits on the executive board, and we are exploring how we can also work with fashion influencers and strategic partners to help support the mission and participants in creative ways.

Learn more about Hypeach here.

La Costa Duo by Hypeach for use by 360 Magazine

Hypeach for use by 360 Magazine

Money illustration by Heather Skovlund for 360 Magazine

360 Launches E-Commerce Platform

360 E-Commerce looks to curate hand-picked capsule collections of high-quality lifestyle products to be sold through our new, online shopping interface. These pieces will be sourced from 360’s network of designers, creatives, and contributors.

As our brand is made up of cutting edge tastemakers, customers can rest assured that the utmost quality is sewn into each piece sold. Elements of the capsule will include home décor, high-end furnishings and interior accessories. One of the most noteworthy, luxurious items to be auctioned off to charity is 360’s Swarovski-encrusted, bespoke bottle.

Our new publishing division will be offering signed books from partnered authors. 360 is looking to publish our own writers, as well as expanding our personal network to help find and publishing emerging writers. The magazine will be auctioning off signed books from noteworthy booksellers.

360 E-Commerce aims to host online charitable auctions to for these bespoke collections and book sales. These auctions will operate in a “name your price” fashion that allows for competitive bidding. The proceeds will be going towards several nonprofit organizations that the company works with.

360 E-Commerce’s venture into publishing and curated capsules marks a new foray for the innovative, hip, ever-evolving publication. As with all of 360’s ventures, this new division looks to uplift the voices and art of LGBTQ+ and POC creators, showcase racially and sexually diverse artists, and spread social awareness and progressive change across all forms of media.

360’s E-Commerce platform will host a shopping interface for capsule collections and publishing services, as well as a separate online marketing services shop. With 360’s online marketing services, clients can purchase editorial space within our publication, 360 Magazine. 360’s online marketing services can be accessed HERE.

Coachella illustration by Sara Davidson for use by 360 Magazine

Keeping Believing: A Farewell Festival

By: Emily Bunn 

On Friday July 2nd, The Trolley Car Café, in collaboration with GoBelieve Culture Network and Music of the Covenant, hosted Keeping Believing: A Farewell Festival. The long-standing Trolley Car Café, a treasured establishment nestled on South Ferry Road in East Falls, Philadelphia, permanently closed on Wednesday June 30th. The café’s General Managers, Emily-Rachael and Jasmine, organized the festival in commemoration of the much-loved eatery, and many staff members and café regulars came out to revel in the festivities. Emily-Rachael, who is involved with both the café and GoBelieve, spoke with 360 Magazine about her original envisioning behind the festival.

Emily-Rachael explained that the café’s owner wanted to give someone the opportunity to do something new with the space as a last hoorah before closing. As Emily-Rachael is starting her own business and Jasmine is moving to Florida to be with family, the General Managers wanted to come together before parting ways and starting new business ventures.

Trolley Car Café was involved in a lot of community service programs and non-profits. It was one of GoBelieve’s sponsors throughout the whole last year, and were one of the main reasons that [GoBelieve] was able to make it through coronavirus.”

Some of the specific charitable organizations that the Trolley Car has worked with in the past include GoBelieve, Helping Hands, local little league teams, and the East Falls Development Corporation. Trolley Car has hosted community events, such as the Fringe Festival, open mic events, and salsa nights. The adored establishment functioned as a community center in East Falls, bringing together local residents with lively entertainment and mouth-watering eats. Emily-Rachael continued explaining how the Trolley Car Café was a community landmark in East Falls:

The Trolley Car was very much about the people. In honor of all that Trolley Car has done, we threw this Farewell Festival just to commemorate the good times. 

We just had a GoBelieve concert during corona, it sold out on [the café’s] patio. The Trolley Car was our sponsor [then], it was really fun and great. Most of the people you see here [tonight] were there, but some had got turned away because of covid-restrictions. At the time, we could only sell 50 tickets. But [tonight’s] event sold about 67 tickets and there are 25 people on the guest list.   

We invited all of the staff from the Trolley Car to come out and celebrate all that we’ve accomplished together. It’s been a fun time and we just want to bring some life and energy to the world now that its back open. [Farewell Festival] is a good chance for everyone to come out and see how important community is and how much you can do, even just with one restaurant.”

The community based event featured performers TooKnow, Gobbana, Goldmine, and Josh Ketchum. Aside from Ketcham, the event exclusively featured local musicians, many of whom were long time customers of the Trolley Car Café.

360 Magazine had a fantastic time at the Friday night festival, as we were immediately greeted by friendly event staff upon arrival. Though some rain caused a delay to the beginning of the festivities, the venue grounds featured family fun for all before the live music. Activities featured included a water balloon toss, dart games, giant connect four, ring toss, and a merchandise tent. The merchandize included t-shirt selections from performers GobbanaTooKnow, and the event’s sponsor, GoBelieve.

As media at the event, 360 was afforded the privilege of attending as VIP guests. The VIP ticket included bottle service in an exclusive tent for other VIP attendees, a drink ticket for the bar, arcade tokens, and a festival photo station ticket. In the tent, covered tarps allowed us to stay dry from the participation in the beginning of the night. We enjoyed the VIP area’s large selection of alcohol, which included Fireball, Screwball, Rose, Jim Bean, Gray Goose, and a fruity rose. Outside of the VIP area, the festival’s bar served beers including Corona Premier and Yuengling Lager, hard seltzers, and wine. Additionally, house made cocktails, including rum punch and spiked blueberry lavender lemonade were available.

For dinner, we enjoyed a vegan vegetable risotto and chicken strips. The meal was warm, delicious, and most importantly, served with a smile as the community bonded over the restaurant’s famous hospitality and home-cooked entrees.

One of the highlights of Farewell Festival was the photo station. Guests could post in front of a tower of balloons and take commemorative festival flicks. Positioned in front of the Schuylkill River, the photo station showed off the festival’s stunning waterfront views.

Once the weather cleared up, the festival began with a bang as the audience participated in interactive dances. Featuring iconic dance bops like the “Cupid Shuffle” and the “Wobble,” the event’s staff, guests, and even the performers themselves unleashed their moves on the outdoor dance floor. The tight knit community of the Trolley Car Café regulars stomped, shook, and boogied the evening away, creating a strong sense of community at the festival.

After the audience got their groove on, the first performer of the night TooKnow electrified guests with a suave, coordinated hip-hop performance. The four members of the group were adorned in matching outfits, and moved as one while performing with effortless flow and rhythm. The hip-hop group’s performance even featured some performance art, as members of the group engaged in a fake confrontation while on stage, illustrating the story behind their lyricism.

Following the evocative performance of TooKnow was rap duo Goldmine. With fluid flow and fresh freestyles, Brian Golden and Hue Hinton energetically took the festival stage. The rap group became involved with the fest as they had won a music competition hosted by Gobbana. Golden and Hinton exchanged bars during their performance, collaborating to create an auditory experience for Farewell Festival’s audience.

The third act of the night was Josh Ketchum, who had travelled from Connecticut to perform at the festival. The solo artist graced the event’s stage with his soulful acoustic guitar and poignant lyricism. His setlist included a passionate cover of Nirvana’s “Come As You Are,” stirring up a sense of 90’s nostalgia within the Farewell Festival’s audience.

Headlining the festival, the final performance of the night featured rap star Gobbana. The enthralling performer captivated guests with his dynamic ability. TooKnow again returned to the grandstand at the beginning of Gobbana’s performance, the two groups masterfully melding together as they delivered flowing choruses. Later in his set, Gobbana enraptured the audience independently with his constructed rhymes. During the final song of the rapper’s performance, he invited his girlfriend on stage as his illustrious lyricism told the story of their growing family.

The festival ended on a strong sense of family and unity- two sentiments that were echoed throughout the production of the entire night. Farewell Festival brought together energetic Philadelphians who are passionate about supporting their community, non-profits, and local musicians. While rain originally delayed the night’s events, the community dancing and music continued long into the evening, even after Gobbana’s performance. Reminiscent of a block party, Music of the Covenant’s Farewell Festival celebrated unity within East Fall’s diverse coterie of music lovers. As this festival was the final event to be hosted by the Trolley Car Café, it truly commemorated and encapsulated how the venue has long supported and brought together Philadelphians.

Music of the Covenant's Keep Believing: A Farewell Festival image via Emily Bunn for use by 360 Magazine

Art by Kaelen of 360 Magazine for use by 360 Magazine

A Father’s Legacy Plays For One Night

A Fathers Legacy, the Inspirational Story of Faith, Family & Redemption, Arrives in Cinemas for a One-Night Only Event, Film Releasing Just Before Fathers Day on June 17

After a great reception on the festival circuit, Cinedigm and Fathom Events announced today that the inspirational film A Father’s Legacy will arrive in theaters for a one night event on June 17, just in time for Father’s Day Weekend. After the movie, the event features a conversation with Director/Star Jason Mac and Pastor Brannon Shortt from Bayside Church about the importance of fatherhood, how the choices you make have consequences and additional key takeaways from the film.

A Father’s Legacy is an inspirational story that touches on family, redemption and loyalty as it follows a young man (Jason Mac) on the run after an armed robbery. Hiding from the law, he sets out to find the father he never knew. Venturing further away from the city streets, he finds himself at the secluded home of a stranger (Tobin Bell). As the days pass and the secrets about their past are revealed, they learn that they might not have been looking for each other…but they may have been brought together for a reason. 

This film was born out of one of the most difficult times in my life, says Writer/Director Jason Mac. My father was my protector; a guardian I knew would always be there, and then one day he wasn’t. The loss forced me to look inside and really explore what it was to be a father. Too many young men have no male role model growing up, so I hope that becomes a lesson and learning from this film. 

A Father’s Legacy is a fictionalized story but heavy with the emotions of Mac’s own experiences. The film stars acting legend Tobin Bell (Saw Franchise, The Firm), Jason Mac (The Vampire Diaries, Criminal Minds), Rebeca Robles (Reprisal, Ambitions) and Gregory Alan Williams (Remember the Titans). A Father’s Legacy was produced by Mac and John Lerchen, under his Forever Safe Productions banner.

As we celebrate Father’s Day, Fathom Events is pleased to partner with Cinedigm and bring this powerful story to the big screen, said Ray Nutt, Fathom Events CEO. The timing could not be better to release this film with its strong themes and lessons surrounding fatherhood.

The theater going experience is about community, and the enjoyment that comes from experiencing stories with our friends and family, said Yolanda Macias, Chief Content Officer at Cinedigm. Working with Fathom has given us the opportunity to share ‘A Father’s Legacy’ with audiences all over the country. It is a story of redemption and unlikely kinship, and it challenges us to look at the relationships we have built in our life. We could not think of a better way to honor Father’s Day than by sharing this film with our audiences.

A Father’s Legacy (previously titled The Old Man & The Pond) was the Official Selection of the Heartland International Film Festival and the Official Selection of the Soho International Film Festival.

Fathom Events and Cinedigm will screen A Father’s Legacy in movie theaters nationwide on Thursday, June 17 at 7:00 p.m. local time. For a complete list of theater locations, visit the Fathom Events website (theaters and participants are subject to change).

Official Synopsis

An inspirational story of family, loyalty and redemption. After years of searching for his father, a young man, on the run from the law, finds his way into the life of a secluded old man in the woods. As the days go by and secrets about their past are revealed, they realize they may not have been looking for each other but they were brought together for a reason.

Purchase Tickets

Tickets are available at Fanthom’s website or at participating theater box offices

Watch the trailer for A Father’s Legacy here!

About Fathom Events

Fathom is a recognized leader in the entertainment industry as one of the top distributors of content to movie theaters in North America. Owned by AMC Entertainment Inc. (NYSE: AMC); Cinemark Holdings, Inc. (NYSE: CNK); and Regal Cinemas, a subsidiary of the Cineworld Group (LSE: CINE.L)., Fathom operates the largest cinema distribution network, delivering a wide variety of programming and experiences to cinema audiences in all of the top U.S. markets and to more than 45 countries. For more information, visit Fathom’s website

About Cinedigm

For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies. For more information, visit Cinedigm’s website.

Art by Mina Tocalini for use by 360 Magazine

An Interview with Vax Force

By: Matthew Anthenelli

VAX Force is a team of all-black women from Springfield, Massachusetts who are bringing vaccine awareness and accessibility to their community. Beginning earlier this spring, the COVID-19 vaccination began its rollout to non-essential workers all across the globe. Whether it be from misinformation or lack of access, many people both in the United States and worldwide have not yet been vaccinated. Studies show that many marginalized communities are lacking access to vaccination sites and other resources. There’s also a concerning percentage of the population that are receiving and spreading misinformation about the science behind the vaccine.

VAX Force is a group of amazing and inspiring black women from Springfield, Massachusetts who have taken these matters into their own hands. We were lucky enough to be able to ask VAX Force a few questions about their mission in their community. Read what they had to say below.

The initiative to spread vaccine awareness amidst an age of misinformation is such a dire and important action to take. What inspired you to form the Vax Force and take matters in your own hands?  

Springfield, MA is the largest city in Western Mass and the third largest in the Commonwealth of Massachusetts yet much of the attention and resources were being given to Boston and the Eastern part of the state so Commissioner Helen Caulton-Harris and Mayor Domenic J. Sarno took action and formed this committee so that the members could serve as direct resources for the citizens in Springfield, especially those living in vulnerable communities.  

Who are the members of the Vax force? How did you come together for this amazing and inspiring cause? 

There are wonderful leaders in public health, medicine, faith, research and diversity that are a part of Commissioner Caulton-Harris’s network .  The Mayor and the Commissioner extended invitations to join Springfield Vax Force to select individuals and they were excited to volunteer and lend their expertise, and in some cases roll their sleeves up and join our community outreach efforts.  

What groups or communities are being neglected from vaccine access the most? 

When we formed Springfield Vax Force Latinx, African-American, Caribbean, African, Vietnamese and immigrant communities did not have convenient access to the vaccine.  The vaccine was being distributed in suburban areas.  Fortunately, through the great work of Springfield Vax Force we now have access to the vaccine in all of the neighborhoods in the city.  Vaccine clinics are accessible within 1.5 miles of any neighborhood in Springfield.  

Why do you think misinformation is being spread about the vaccine? Anti-vax rhetoric was popular in the early 2000s, why do you think it returned ? 

There are anti-vaxxers using the digital platforms to spread misinformation and there are algorithms in place that widely circulate this disinformation wrapped in what looks like reputable sources, so folks are often seduced into sharing that information as if its factual – and it spreads like wildfire.  Aside from that, there is mistrust in the medical community by marginalized groups, and when those concerns that are often valid are not addressed, it provides an opportunity for anti-vaxxers to attach falsehoods to legitimate claims.  

How do you suggest that the average reader can convince loved ones or friends who may fear the side effects of the vaccine or the vaccine itself? 

The beautiful thing about social media is that is rich with narratives penned by people who have been vaccinated that are very open about their experiences and even those who have experienced the worst side effects were absolutely fine within 24 hours.  We also are over a year in and as time passes the studies become more longitudinal, so there is now evidence that supports the safety of the vaccine.  

You are making PSAs in order to inform and educate the youth on the significance of the vaccine. Do you think that the younger generation is the largest demographic of people spreading anti-vaccine misinformation or that the problem has more prevalence in older generations ? 

Older generations very quickly analyze risk versus reward when it comes to getting vaccinated and for them COVID-19 poses a far greater risk than the vaccine, and they were able to see that in real time with the death rate being more prominent in older individuals.  Additionally, older individuals have been around long enough to see the positive effects of vaccines throughout the decades and the eradication of viruses like measles, chicken pox, rubella and polio.  Individuals 45 and under are often the group spreading anti-vaccine misinformation.   

A big part of the Vax Force’s initiative had to do with the Faith and Science vaccination clinic. Do you think misinformation surrounding vaccinations is more prevalent in religious communities? 

Our research has shown that it is not. In fact, in our community, the faith leaders have been outstanding in sharing safety messages related to the COVID-19 vaccines.  

How can the average person who is already vaccinated help aid your cause? 

It’s important that we continue to be diligent with safety protocol. Being vaccinated does not mean that you are 100% protected against spreading COVID-19 or testing positive.  Although mandates are being removed, safety practices are still an individual’s right so we urge vaccinated people to remain cautious.  It also helps when vaccinated people share how seamless the process is from check in to receiving the shot, to observation.  

Where can people find out more about Vax Force and their mission? 

All the information you could possibly need can be found at the City of Springfield website

The Faith and Science event was a major success. What do you have planned next in Vax Force’s future? 

We are now targeting the young people in the City of Springfield ages 16-25. We have a young men’s and women’s basketball tournament coming up called Shot for Shot where young people who attend the tournament, receive promotional gifts and most importantly get vaccinated on site.  

The all-black VAX Force Team of Springfield, Massachusetts
Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.

Aerobatics illustration by Heather Skovlund for 360 Magazine

National Aerobatics Day

National Aerobatics Day on June 26 highlights precision flight

The International Aerobatics Club is hosting its inaugural National Aerobatics Day on June 26 to showcase the skill, beauty, and excitement of competition aerobatic flight. The IAC is a division of the Experimental Aircraft Association and manages the sport of aerobatics in the United States.

The skill, beauty, and excitement of aerobatic flight will be celebrated on Saturday, June 26, during the inaugural National Aerobatics Day, as announced by the International Aerobatics Club (IAC).

“National Aerobatics Day is the perfect day to host an aerobatic camp, a BBQ, a practice session, or to share videos of aerobatic activity online,” said Jim Bourke, IAC President. “With over 40 chapters nationwide and two international chapters, IAC members will be organizing these types of activities and others to engage the public and general aviation pilots in aerobatics.” IAC has established National Aerobatics Day as the fourth Saturday in June each year. It will highlight the dedicated pilots who fly these precision maneuvers as well as the ground support teams that make it possible.

Greg Principato, President and CEO of the National Aeronautic Association enthusiastically stated: “Aerobatics thrill. They also inspire. And there is no telling to what heights that inspiration will take someone!”

Originally developed as evasive maneuvers during World War I, aerobatics is a proven discipline that builds confidence and improves pilot proficiency. The loops, rolls, hammerheads, and lomcevaks are examples of precision flying at its finest, and most fun!

“There are few things in life and nothing else in aviation that are as joyful and liberating as flying aerobatics,” said John Cudahy, President of the International Council of Air Shows. “And the idea of devoting one day each year to celebrating aerobatics is brilliant.”

The IAC exists to promote the safety and enjoyment of this great sport – what better way to celebrate than to set aside a special day to recognize the aerobatic community, and engage in sharing a passion that too few get to experience?

More information is available – including IAC chapters throughout the country and IAC contest and events calendars for aerobatic activity on June 26 and year-round!

Pokeball illustration by Heather Skovlund for 360 Magazine

Pokemon Most Valuable Media Franchise

Pokemon Has Reached 100M in All-Time Sales – Most Valuable Media Franchise Globally

The Pokemon Franchise is celebrating its 25-year anniversary for the entire year of 2021, and what better way to mark the occasion than crossing an important milestone in the franchise’s history. The franchise started as a game but has since expanded into many facets of media and entertainment, making it one of the most recognizable media franchises in the world. According to data presented by Safe Betting Sites, The Pokemon Franchise’s all-time sales have reached $100B making it the most valuable media franchise of all time as of January 2021.

Pokemon – From Game to Media Franchise with All-Time Sales Of $100B

Pokemon, short for its Japanese title of Pocket Monsters, was first released as a game on Nintendo’s handheld console GameBoy in 1996. Soon after, a Manga and Anime centered around the game was released and soon gained a significant amount of popularity. This is a break from the traditional life cycle of popular media brands commonly found in Japan of Animes being turned into games rather than the other way around.

Since then, the franchise has successfully expanded into many other facets of entertainment such as movies and trading cards, creating an entire Pokemon Universe and generating enormous amounts of sales along the way. Pokemon’s $100B all-time sales make it the most valuable media franchise in the world ahead of other icons such as Hello Kitty, Winnie the Pooh, Mickey Mouse, and even the entire Star Wars Franchise.

The franchise’s movie adaptation, Pokemon: Detective Pikachu (2019), earned the second-highest at the box office out of any video game movie as of March 2021 with gross earnings of $432M.

Nintendo’s Pokemon Games Always Popular – Combined Over 350M Copies Sold

Since the original game launched on the GameBoy in 1996, there have been over 70 titles created by Nintendo for the Pokemon Franchise all amounting to over 350M copies sold. The top eight Nintendo Pokemon games alone combine for over 150M copies sold. Even more impressively a total of 14 different Pokemon titles accomplished the feat of selling 10M copies or more.

Pokemon’s original game from 1996, Pokemon Red/Green/Blue, is the best-selling Pokemon game of all time with over 31M copies sold.

Pokemon Go and Pokemon Home – 2 New Adaptations That Are Hugely Popular

Pokemon Go is a mobile augmented reality (AR) game published and developed in 2016 by Niantic in partnership with Nintendo and the Pokemon Company. The game turned mobile users into real-life Pokemon trainers who can catch Pokemon they encounter in the real world, visualized through AR on a mobile device. In its first month after release, the game had a record-setting 500M downloads. Pokemon Go was also the third-highest grossing mobile game worldwide with $1.2B in estimated player spend.

Pokemon Home was launched in February 2020 and allowed cloud-based storage for users and their items from the Pokemon universe. The app was downloaded almost 12.3M times in 2020 making it the most downloaded Pokemon game that was published in 2020. In Q4 of 2020 alone, there were over 6.4M downloads of Pokemon Home.

You can read more about the story with more statistics and information on the website.