Posts tagged with "media"

Top Latinx Influencers

360 Magazine is highlighting the top Latinx influencers within pop culture. 

By: Carly Cohen

Demi Lovato:  Demi Lovato is a well-known singer, songwriter, actress, and producer. Her early acting shows such as Camp Rock and Sonny with a Chance both were huge Disney programs. Demi dealt with addiction but has spoken about it and has made it very public after her overdose in 2018. She has thrived to do better and push her career and doing so has made her an inspiration to the public eye. 

Neymar: Neymar (Neymar da Silva Santos Júnior) is a Brazilian professional soccer player for Paris Saint-Germain. He is known as one of the best players in the world and has a massive following on Instagram with nearly 150 million. Neymar has competed with the title against Messi on ‘who is better.’ 

Jennifer Lopez: Jennifer Lopez is and always has been a huge American actress, singer, and dancer. She is engaged to the famous baseball player, Alex Rodriguez, and has two charming children. She has a following of 143 million on Instagram and is always staying up to date on the latest trends. Jennifer very recently came out with a new makeup line called JLo Beauty that has gotten great feedback from. 

Lele Pons: Lele Pons is the new face of the “ideal celebrity.” Influencers have taken over and Lele is one of many. She is available on platforms such as Youtube, Spotify, Instagram, etc. She consistently is showing her following vision in her personal life. For being somewhat new to the influencer world, she has a following of 43.5 million on Instagram. Lele has opened up about her battle with OCD, ADHD, and Tourette syndrome in a documentary posted on her YouTube channel called The Secret Life of Lele Pons.

Lejuan James:  Lejuan is a comedian and an influencer on Youtube. In 2019 he released his book called Definitely Hispanic which is a comedy and heartfelt book about Lejuan himself. The book walks the readers through Lejuan growing up Hispanic in the US. On his YouTube channel, he creates skits and small clips to express his enthusiastic personality. 

Camila Cabello: Camila Cabello is originally known for being a part of the girl group Fifth Harmony which was created on the  X Factor in 2012. When Camila strayed away from the group she created her songs and sang her music that wowed millions of people. Currently, she is recognized for being partners with the other musically talented, Shawn Mendes. Her socials show the raw, heartfelt women she is. Recently, she has shared many posts regarding her beliefs and what she stands for. She is using her platform to express and show social issues, politics, and pushes her viewers to make a difference in the world. 

Yuya: Yuya (Marind Castrejón Castañeda) is a YouTube star. Her content subsists of beauty tutorials, her authentic daily life, and her style inspiration. Her social media captures alluring photography of herself, styles, food, and a simple day in her life. Yuya has been featured on multiple Mexican television and also on Vogue.  

Bethany Mota: Bethany Mota is known as the Youtube star who raised us all. She started on Youtube sharing content relating to fashion advice, hauls, DIYs, and so much more. She continues to post on Youtube and other socials but has done a great job staying up to date on current trends involving fashion, lifestyle, and content. Bethany strained away from her usual content and was featured on Dancing with the Stars Season 19

Dulce Candy: Dulce Candy is a beauty and fashion vlogger. She has two channels on Youtube, one focuses on tutorial videos while the other focuses on her everyday life. Her socials consist of true and authentic life, have an influencer but also has a mother. 

Selena Gomez: Selena Gomez is one of many talents. She is a singer, an actress, and a producer. Recently she has also become an entrepreneur because of her new skincare brand RareBeauty which is based around mental health. Selena always uses her platforms for inspiring messages and spreading awareness which is why she has always had such a good look to the public eye. 

Leo Messi: Leo Messi is a professional football player for FC Barcelona. He is known as being the world’s wealthiest football player. His socials consist of ads, his family, and his life as a professional football player. An interesting fact about Leo is that he sticks to five key foods – water, olive oil, whole grains, fresh fruit, and fresh vegetables. 

German Garmendia: German is a content creator who targets comedy. He shares content on his authentic daily life. German is now signed to WME talent agency

Maiah Ocando: Maiah is an express and an internet star. She has a background in Fashion Design and shares storytimes, makeup tutorials, and fashion advice on her youtube channel with 735k Subscribers. An interesting fact about Maiah is that she is the host of a web show on YouTube called Visto Bueno and is also a writer of a book called Visto Bueno.

Kathy Cano-Murillo:  Kathy Cano-Murillo is a creative genius! She is an author, and an artist and has created an award-winning brand called CraftyChica. CraftyChica is a space to express ingenuity. It consists of Latino crafts, activities, recipes and so much more. It is the perfect place to express oneself creatively. 

Jorge Narvaez: Jorge is a full-time creator and speaker. He posts content relating to his work and especially relating to his family. He is a first-generation high school and college grad. 

Andrea Espada: Andrea is best known for her modeling, an influencer, and a popular television star. She is always posting content that relates to workout tips and her adorable baby. Her Instagram is exciting and authentic to who she is. Andrea had her baby, Ferran in a past relationship, not with her current spouse. 

Salice Rose: Salice is an Instagram and video star. Her videos always focus on comedy and are super entertaining to watch. She has recently become popular on Tik Tok and has reached a following of 16.8 million. Salice is known for speaking her mind and posting exactly what she wants. She is a rising star. 

Ana Alvarado: Ana is also known as LipStickFables. She is beloved on socials such as youtube and Instagram. She is famous for her captivating and up-to-date videos. Ana gives an understanding of her Honduran life. 

Tiffany Garcia: Tiffany is best known for her gaming videos on her youtube channel IHasCupquake. She talks about different games and gives feedback and reactions to her viewers. She is visionary and has a joyous personality. Tiffany has been nominated such as Shorty Awards for Best in Gaming and Teen Choice for gaming. She is a big deal in the gaming community. 

Nicole Guerriero: Nicole is a fashion influencer with a following of 1.9 million on Instagram. She is always posting insight on her life, adept makeup looks, and outfits of the days. She is one of the original YouTubers in the beauty community. 

JLo illustration by Kaelen Felix for 360 Magazine

Image of nothing, nowhere. by Dan Brown via Elektra Music Group

NOTHING,NOWHERE. SHARES NEW SONG: UPSIDE DOWN

Fueled By Ramen artist nothing,nowhere. has shared a brand-new single, upside down, which is featured on his widely anticipated new album TRAUMA FACTORY due out February 19th. Available now on all streaming platforms, “upside down” pulses with a duality of hypnotic rhythms as nothing,nowhere. traces the slow and painful dissolution of a relationship from his past.

nothing,nowhere. elaborated on the new track remarking, “We’ve all had our fair share of unhealthy relationships. ‘upside down’ is about a lost love and the inability to accept the new and painful circumstances.”

“upside down” arrives as nothing,nowhere’s recent single fake friend continues to climb Billboard’s “Alternative Airplay” chart, reaching Top 25 at the format this week. Also featured on TRAUMA FACTORY, “fake friend” is joined by a Mason Mercer directed official music video which spirals over nothing,nowhere.’s seamless alchemy of alternative, pop, rap, and punk.

Pre-orders for TRAUMA FACTORY are available at www.nothingnowhere.net featuring exclusive limited-edition vinyl and merch. Each pre-order will receive instant grat downloads of “upside down” and “fake friend” as well as previously released singles: lights (4444), pretend, DEATH, nightmare, and blood (Feat. KennyHoopla & JUDGE).

Over the course of 15 tracks, TRAUMA FACTORY cuts deep and finds nothing,nowhere. once again emerging from darkness, shedding external expectation, and moving forward into the glow of pure creation. Whether it be the anesthetized beats and intoxicating lull of “love or chemistry,” the cold piano-laden longing of “crave,” or the emotional immediacy of “upside down,” nothing,nowhere. paints from a wide palette of pain.

“TRAUMA FACTORY is an accumulation of songs written during a confusing time. it is about accepting the present and following your true north through the pain and suffering of human life,” nothing,nowhere. revealed He added, “I wanted to make an album that was truly genreless and inspire others to challenge themselves artistically. I believe the most inspiring art is unpredictable and unrestrictive. to me thatߣs what TRAUMA FACTORY is.”

Last year, The New York Times hailed “DEATH” as a “Scabrous, immensely satisfying emotional expurgation from Joe Mulherin that deploys early Beastie Boys drums and Rage Against the Machine bark-rapping in service of a rap-rock revival bathed in righteousness.”

Last year, he teamed up with Travis Barker for the collaborative EP, bloodlust. bloodlust was highlighted by lead single destruction, which debuted via The FADER with Kerrang! declaring “bloodlust feels like another world. From start to finish it envelops you in its hazy, muted soundscapes.” bloodlust followed a prolific string of singles from nothing,nowhere. –call back, dread, and ornament, and arrived just a year after the release of his acclaimed 2018 LP, ruiner. The sophomore LP features album standouts ruiner and rejecter, which Pigeons&Planes declared, “perfectly exemplify why nothing,nowhere.’s music is so exciting he’s crafted a world of sound that’s both fresh and recognizable.”

The FADER remarked, “The new record is a stimulating blend of singing, hip-hop, and live instrumentation, all fused together with emo and alternative stylings.” nothing,nowhere.’s 2017 debut album, reaper, was met with critical praise led by the singles hopes up (Ft. Dashboard Confessional) and skully.

The album made a massive impact upon its DCD2/Equal Vision release with The New York Times’ Jon Caramanica placing it at #1 on his list of 2017’s best. reaper “synthesizes the second-wave emo of the early to mid-2000s with the rattling hip-hop low end of the last few years,” he wrote. “(reaper) is one of the most promising pop albums of the year,” Rolling Stone declared, “reaper finds him tonally evoking the glory years of 2000s emo-punk without necessarily replicating it.”

nothing,nowhere. is the musical endeavor of Vermont songwriter, singer and guitarist Joe Mulherin. For Mulherin, nothing,nowhere. is about a connection. It’s one he finds with fans around the world, who gather to see him play on tour and to listen to his songs online. It’s that connection that urges the singer to place his fears aside and step onstage each night to share his art. He sees the potential to help, to make a change, however small it may be and that is why he brings his music out of the Vermont wildness.

Trauma Factory by nothing, nowhere. cover art via  Elektra Music Group

Trauma Factory available February 19th:

01. trauma factory

02. lights (4444)

03. buck

04. love or chemistry

05. exile

06. upside down

07. pain place (feat. MISOGI)

08. fake friend

09. death

10. pretend

11. blood (feat. KennyHoopla & JUDGE)

12. nightmare

13. crave

14. real

15. barely breathing

Stream upside down here. Preorder Trauma Factory here.

TRIP Artwork by Kevin Young Via Universal Music Group

BOSLEN RELEASES MIND-BENDING SINGLE: TRIP

The genre-busting Vancouver up-and-comer Boslen dives deep into his bag of tricks for the moody, mind-bending single TRIP out now. Listen HERE. This is the first single from Boslen’s forthcoming debut album DUSK to DAWN. TRIP is a vivid day-in-the-life story from Canada’s next star, celebrating the successes of a whirlwind year in his own woozy, wilding way.

As we’ve come to expect from Boslen, TRIP is a sonic joyride through indie pop, rap, and R&B, while psychedelia swirls and drums dart in and out of trap. Boslen drifts over and dives into the shifting production (from justsayin, NXSTY, and MSXII), spitting about taking every opportunity and passing up naysayers: “I’m ducking the bullets, I’m ducking the clowns/You live life to the fullest til you not around.” For Boslen, TRIP is a chance to reflect on his journey so far, even while pushing his sound into the future. “It feels like there are constant highs and lows being an artist that’s coming up,” he says, “I wanted TRIP to showcase both the light and the dark.”

DUSK to DAWN will be Boslen’s first project since 2019’s Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. He’s been hard at work releasing a slew of singles/videos including Hidden Nights, and Lightspeed, which is off the Black Lotus EP. In 2020 Boslen dropped VULTURES, and My Ways, which showed how much he’s been refining his style and expanding his scope. This new album is poised to accelerate his eclectic sound even further, moving fluidly from genre to genre while orbiting Boslen’s Swiss-Army-knife delivery. With a vision this focused, and hits like TRIP in the bag, Boslen has already proven himself worth following. Each release offers something brand new.

Listen now here.

TV2 illustration by Rita Azar for 360 Magazine

Brightback Reveals Shift in Subscription Economy

New Data Shows Permanent Turning Point for Subscription Services Industry Post-Pandemic and Strong Link Between Customer Satisfaction and Online Cancelation Flow.

Brightback released its State of Industry (SOI) report today, which revealed that 86% of respondents say they anticipate maintaining or even increasing their number of subscriptions over the course of 2021. Additional results include:

  • 98% now subscribe to streaming media (75% subscribe to two or more services, foreshadowing a greater propensity for hoppers to jump from service to service).
  • Up to 40% subscribe to online news, food, fitness, or curated box services.
  • 36% have subscribed to services since the onset of the pandemic that they would not have otherwise.

As retention remains the industry focus, the SOI report points to unexpected impacts of companies’ cancellation flow; suggesting that ease of cancellation influences a company’s re-engagement, brand perception, and more. According to the report, over 80% of consumers would be more likely to try or buy a new subscription if they could pause or cancel that service online. This data suggests subscription services should pivot to not only simplify their cancellation processes, but also to tout this for potential new customer acquisitions.

Netflix is considered to have the best cancellation experience: 23% of respondents ranked Netflix in the top spot for this category, more than 2x better than runner up Amazon at 10%. Additionally, the recent Netflix subscriber milestone of 200m further points to the link between company growth and ease of cancellation.

“Leading tech companies and subscription services understand that sheltered-in-place consumers want user experiences that make it easy to try, buy, use, and cancel online,” said Brightback CEO Guy Marion. “As more companies invest in digitizing their subscription experiences, they are using best practices to let customers quit online, with a concerted focus on retaining over acquiring customers.”

In the survey, a whopping 32% of respondents said that in the past 12 months they had changed their minds about cancellation after being offered an incentive. This finding should be encouraging for subscription businesses concerned about churn–at least a third of their cancellations can be prevented with well-timed, relevant offers.

The survey also shows the pandemic-driven growth of the subscription services industry is here to stay:

  • 8% anticipate having the same number of subscriptions 12 months from now.
  • 25% anticipate acquiring even more subscriptions within the following 12 months.
  • Only 14% of respondents anticipate having fewer subscription services by the end of 2021.

These findings suggest that the dramatic shifts in consumer behavior over the past year are permanent.

For the full findings, visit Brightback’s website.

About Brightback

Brightback is the first customer retention solution that automatically saves customers at the moment of cancelation. Trusted by high volume subscription businesses like MeUndies and Unbounce, Brightback helps retention leaders deflect churn with personalized cancelation experiences, optimize offboarding processes through testing and targeting and gather aggregated insights to drive product and company improvements. Headquartered in San Francisco, Brightback is a remote-first company with a team of subscription-industry veterans located across the United States.

 

Gabrielle Archuleta illustration for on-line games article for 360 MAGAZINE

How the gambling houses have shaped the popular taste

The casino industry has evolved a lot over the last few centuries. In Europe during the 18th century, the underground gambling halls morphed into the first legal casinos. Eventually, the same thing happened in the United States, with Nevada’s fledgling Las Vegas providing entertainment for the workers of the nearby Hoover Dam.

From those sawdust-covered floors, modern casinos developed with names like the Golden Nugget in the 1940s. The giant integrated resorts we know today began springing up in the 1980s, and online casinos came into existence in the late 1990s.

Today, most of Europe and a growing number of US states have legalized online casinos, though New Jersey continues to lead the way on this side of the pond, with more than 23 online casinos to choose from in NJ.

At every stage along the way, these casinos have influenced pop culture, changing what we watch, what we read, and what we listen to.

Casino’s Influence on Language

You may be surprised at just how many casino-related words and phrases you use in your everyday conversations. Casino and card games have been around for the best part of a millennium, with blackjack being the descendent of several card games that go back as far as the 13th century AD. 

Having been around for such a long time, words and phrases while playing these games have worked their way into the common vernacular. 

For example, “hedging one’s bets” is a phrase we use regularly to explain when we’re not committing to one particular option to protect ourselves from a negative outcome. In betting, you may hedge your bets by wagering on two opposing outcomes, while in life you might take a job interview while staying at your old job until you see which is the better option. 

All commonly used phrases include “all bets are off,” which can mean no one is sure about the outcome of an event; and “poker face,” which describes someone who is not displaying any emotion.

Casino’s Influence on Music

Speaking of poker faces, Lady Gaga’s hit song is one of the most recent examples of the influence of casino games in music. But there are plenty of others

The country and western singer Garth Brooks had a hit with Two of a Kind Working on a Full House back in 1990. The song leaned heavily on references to poker hands to discuss his relationship with his wife (two of a kind) and the fact that they planned to build a life together (a full house). The song contained betting references all the way through, with links like “I’m her wild card man” and “a real hot hand.”

Other popular songs that have been created by the influence of casinos and casino games include The Gambler by Kenny Rogers, House of Cards by Tyler Shaw, and Ace of Spades by Motörhead.

Casino’s Influence on Movies

Perhaps the most obvious influence that casinos have had on popular culture is in movies. Hollywood loves to set a movie in Las Vegas and its casinos, with at least 92 movies set in the city since 1941. 

Popular examples include Ocean’s Eleven (and its 21’st century remake), Viva Las Vegas, Diamond Are Forever, The Godfather, Casino, The Hangover, and 21. 

Writers often find the excitement and mystery that casinos offer are a great setting for their stories, with films like Ocean’s Eleven and Casino entirely based around the inner workings of the gaming business. 

Others, including many James Bond movies, use casinos in certain scenes as they offer a great way to show the characters outwitting their rivals. A casino setting is also one of the few places where a protagonist and villain could sit in the same room and talk without being forced to attack or fight each other. 

Netflix's Bridgerton illustration by Kaelen Felix for 360 MAGAZINE

Bridgerton, Netflix’s Take on a Period Piece

By Dana Feeney

“Bridgerton,” a dramatic and sexually charged period piece, is the first show of Shonda Rhimes‘ highly anticipated slate of content from her $150 million deal with Netflix. The showrunner Chris Van Dusen‘s adaptation of Julia Quinn’s “Bridgerton” novels takes classic period piece tropes and turns them on their head. The show maintains the formality of 1800s Regency age England with courtship, elegant, bejeweled costuming, and a heavy emphasis on the value of a young woman’s modesty while contrasting it with sexual tension so thick one could cut it with a knife. The eight-episode series premiered on Netflix on December 25, 2020, and has remained in the Top 10 in the United States, currently at number two.

The first season focuses on the love story of Daphne Bridgerton, played by Phoebe Dynevor, and Simon Basset, the Duke of Hastings, played by Regé-Jean Page. The characters spend their season enduring taunts from the anonymous Lady Whistledown, voiced by Julie Andrews, who reports the scathingly hot tea on anyone who slips up. Due to her brother’s actions, her competition, and Lady Whitstledown’s rumor mill, Daphne finds herself alone and without any viable options for an amicable marriage. These circumstances lead to the juiciest part of the story– Daphne and the Duke. The pair conspire to fake courtship and trick Lady Whistledown into reporting their love so Daphne can find a husband and the Duke can avoid all of the mothers trying to arrange his marriage with their daughters. What starts as a mutually advantageous deal for both quickly grows into a torrid love affair.

Unlike most period pieces, the producers chose to honor talent and diversity over historical accuracy. The series portrays many people of color in high places of authority, as well as mixed into the Royal Court and as tradespeople, despite the white-washed reality of 1800s British royalty. Queen Charlotte, played by Golda Rosheuvel, was of mixed descent, the daughter of an African woman and Alphonso III of Portugal. In this story, her union with King George III leads to the inclusion of other races in proper London society. Other notable characters of color are the Lady Danbury, played by Adjoa Andoh, a widowed woman of high social status, the Duke of Hastings, one of the most eligible bachelors despite being unwilling to marry, and Marina Thompson, played by Ruby Barker, who’s beauty rivals that of the main character.

Shonda Rhimes has become one of the most successful showrunners in the game and uses this position to celebrate diversity and interracial relationships on television. Her older content approaches race in a far more color-blind fashion, unlike her more recent work with both ABC and Netflix. “Bridgerton” comes with the recognition that the characters’ social standings come with their racial identities, instead of creating a theoretically color-blind world.

Shondaland, as a production company, has a deep portfolio when it comes to diversity and inclusion. More specifically, they highlight black women across all of their content; including Miranda Bailey, Maggie Pierce, and Catherine Fox in “Grey’s Anatomy,” Annalise Keating, and Michaela Pratt in “How to Get Away with Murder,” Victoria Hughes in “Station 19,” and Olivia Pope in “Scandal.” “Bridgerton” is no different as three black women are prominent characters: The Queen, Lady Danbury, and Marina Thompson.

At first, their love story seems predictable, but in true Shonda Rhimes fashion, every obstacle that could stand in the way of a character’s happiness absolutely will. As with the other shows she has helmed, Shonda Rhimes pulls every heartstring she can find while giving the audience just enough of what they want to keep them on the edge of their seats. Throughout the series, Lady Danbury carefully plays matchmaker to help bring Simon and Daphne together again and again throughout the ups and downs of their relationship.

Simon also receives counsel from his close friend Will Mondrich, a black boxer, played by Martins Imhangbe, and his wife Alice Mondrich, played by Emma Naomi. As a couple, they are the antithesis of the Duke because they are poor and lack class status but are rich in love and family. In the eight episodes, Van Dusen and Rhimes create three-dimensional characters whose conflicts span complex issues such as love versus duty, race, class, sexuality, and childhood trauma. At times the flashbacks used to force character development feel rushed, but overall, it does create a deeper understanding of the characters’ inner worlds.

“Bridgerton” dives wholeheartedly into the social, emotional, and sexual lives of its characters. Any viewer familiar with other Shondaland shows knows they do not shy away from passionate scenes or sensitive topics, but all of their prior content was limited by network television decency standards. The genre tends to be chaste and formal, but this series allows its characters drugs, alcohol, passionate sex, explosive arguments, and an attempted rape scene. Instead of maintaining eloquent composure shown in shows like “The Crown” (another Netflix Original), the flirtation and frustration between characters are all too familiar to real life as not even the Queen is above gossip, manipulation, and meddling.

The soundtrack and editing lend heavily to the tension development in scenes that will make your heart ache throughout the series. The soundtrack is another well done modern inclusion that defies the period piece genre with instrumental versions of songs by Billie Eilish, Ariana Grande, Taylor Swift, and more. The eloquent juxtaposition of the classic string instruments and modern pop songs creates a familiarity that draws the viewer deeper into the world.The ballroom scene scored with a Vitamin String Quartet cover of Shawn Mendes’ song “In My Blood” hits every musical and emotional beat as the camera cuts closer and closer, the background blurs, and the music swells. Expertly, tension builds with inside jokes, the brush of hands, and the change of attention from the world around to only seeing each other.

For anyone seeking binge-worthy entertainment during these quarantine days, “Bridgerton” is on Netflix here, and its soundtrack is available on Spotify, Apple Music, Amazon Music, and iTunes, find it here. The next season is not yet confirmed by Netflix, but it is rumored to be in development according to What’s On Netflix. Shondaland’s next project with Netflix is a documentary drama series called “Inventing Anna,” which is set to release early 2021.

PR-Social Media Ad Spending to Jump 15% YoY & Hit $105B in 2021

After a sharp fall in March, digital ad spending has witnessed a strong growth worldwide, as millions of consumers shifted from brick-and-mortar stores to webshops amid the COVID-19 outbreak.

According to data presented by Finaria.it, social media ads, as one of the fastest-growing segments of the digital advertising industry, are expected to continue booming and hit $105bn in spending in 2021, a 15% jump year-over-year.

Global Social Media Ad Spending Surged by 68% in Three Years

In 2017, brands and media buyers spent $54.4bn on social media advertising worldwide, revealed Statista Global Consumer Survey. Over the next two years, this figure jumped by 57% to $85.7bn.

Although the COVID-19 pandemic triggered a sharp fall in the global digital advertising industry between January and March 2020, the market recovered in the second and third quarter of the year. As a result, global social media ad spending is expected to hit $91.3bn this year, a 6.5% increase compared to 2019 figures.

The Statista data also revealed the social media advertising segment is set to witness the second-largest increase in spending in 2021, growing by $13.7bn in a year. Only the search advertising segment is expected to see a more considerable boost in spending and grow by 16% YoY to $172.2bn in 2021.

Statistics show the increasing trend is set to continue in the following years, with social media ad spending rising to $124.6bn by 2025.

Mobile Ads to Hit 80% Market Share

The average ad spending per social media user is expected to amount to $31.90 in 2020, slightly more than a year ago. In the next five years, this figure is forecast to rise to $36.67.

Statista data also showed that in 2017, 71% of the total social media ad spending was generated through mobile devices. Mobile advertising continued growing in the last three years and hit a 79% market share in 2020. Statistics indicate this figure is set to jump to 80% next year, and by the end of 2025, mobile ads will account for 83% of total social media ad spending.

Analyzed by geography, the United States represents the world’s leading market in social media advertising, expected to hit $37.8bn in spending in 2020, a 4.5% increase in a year. This figure is forecast to jump by 16% and reach $44.1bn in 2021.

As the second-largest market globally, social media ad spending in China is expected to grow by 11.3% YoY to $24.9bn in 2020. United Kingdom, Japan, and Australia follow with $5.7bn, $2.4bn, and $2bn, respectively.

Streaming, tv, film, Nielsen story illustration by Kaelen Felix for 360 MAGAZINE

STREAMING PLATFORMS LEADING THE WAY 

IN ON-SCREEN DIVERSE REPRESENTATION

Diversity at all-time high due to growing television landscape but notable disparities persist

The explosion of new television platforms across broadcast, streaming and cable has led to an increase in on-screen representation of diverse identity groups, according to Nielsen’s latest Diverse Intelligence Series report: Being Seen on Screen: Diverse Representation and Inclusion on TV. 

Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (i.e. women, people of color or LGBTQ+). Whites, African Americans and LGBTQ+ had the largest overall share of screen while Women, Hispanics, Asians and Native Americans were underrepresented relative to their population estimates. The report uncovers notable differences in identity group representation across different platforms; with streaming over-indexing on representation for certain identity groups versus traditional broadcast and cable.

In this report, Being Seen on Screen: Diverse Representation and Inclusion on TV, Nielsen reports on scripted, reality, variety and news programming on key metrics: 

  • Share of Screen (SOS): composition of the top 10 recurring cast members in a program
  • Inclusion Opportunity Index (IOI): compares the SOS of an identity group (e.g. women) to their representation in population estimates
  • Inclusion Audience Index (IAI): compares the SOS of an identity group to their representation in a program’s audience.

The report is powered by Gracenote Inclusion Analytics, a new solution delivering cutting-edge metrics created from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors, metadata relating to story, mood, character, theme and scenario in each program. 

Key insights from the report include:

Overall, representation of diverse identity groups in on-screen programming is low across all media platforms. Streaming fares better for inclusion followed by broadcast and cable. Viewing audiences are increasingly seeking content that tells their stories. As a result, people are migrating to platforms that have broad and more diverse content offerings. 

  • Representation by platform (Broadcast, Cable, Streaming): Nearly one-third of the content on cable doesn’t have parity representation of Indigenous, People of Color (Black, Native American, Asian & Pacific islander, Hispanic/Latinx, Middle eastern/ North African, Multiracial), Women or LGBTQ talent. 
  • Subscription video on demand (SVOD) programming represents several identity groups e.g. Blacks, Hispanic and Asians well, helping us understand, in part, why more diverse audiences are subscribing to streaming services than the general population.
  • Representation of identity groups by genre (e.g. comedy, drama, news): 
    • While women are not well represented in any single genre, the highest representation for women is in science fiction, drama, comedy and horror. 
    • Women have the lowest representation in news. 
    • People of color representation is at parity in music and drama, followed by science fiction and action and adventure.  
    • People of color have least relative representation in news. 
    • News does prominently feature LGBTQ talent on-screen. 
    • Reality and horror programming also prominently feature LGBTQ talent. 

All audiences, regardless of how they identify, like to see diversity in the content they view on TV. Programs that represent multiple identity groups evenly yield higher overall audience ratings for all viewers when compared to shows that have a significant over or under representation of any one identity group.  

Quality of representation matters too. The themes and narratives depicted on-screen can contribute to identity formation and social perceptions. As the industry seeks to improve diversity on-screen, content creators and publishers should consider the context in which women, people of color, and LGBTQ+ talent are presented. Equally important is investing in marketing those diverse programs so that they are watched.

  • Women insights
    • Comprise 52% of the U.S. population; show up on screen only 38% of the time
    • Women 50+ years old 
      • 60% less likely to see themselves in programming than in the general population, and 2x the representation of men 50+
      • Women 50+ comprise 20% of the population and 20% of all TV viewers, but have a SOS of less than 8%
      • Men 50+ years old are 17% of the total population and have SOS of 14%
  • LGBTQ+ insights
    • 1 out of 4 top performing programs across cable, broadcast and streaming have relative representation of LGBTQ+ cast members 
    • Total SOS for LGBTQ was 7%. LGBTQ people are 4.5% of the population so across all platforms we see fair representation
    • The highest level of representation is on SVOD (8% SOS), followed by cable (7%) then broadcast (5%). 

Aligning representative casting and content themes is an area of opportunity. In the programming where identity groups see themselves represented at parity, these are the themes that are most present: 

  • Latinas: dysfunction, emotional, suspenseful, melodramatic, police stations
  • Black women: emotional, personal relationships, sons, investigation, rivalry
  • Black men: investigation, thrilling, streets, pursuit, teamwork, discovery
  • East Asians: challenge, courage and bravery, justice, sons, discovery
  • South/Southeast Asian males: thrilling, awakening, offices, courtrooms
  • White women: friendship, family, love, husbands, daughters

Nielsen’s findings aim to show media owners the degree to which their programming is inclusive, coupled with the diversity of the audience they draw. Additionally, brands and agencies will now be able to measure their advertising investment and alignment to inclusive content. The identity groups measured included: Female, Male & Expansive Gender Identities, Black/African American, Hispanic, Asian & Pacific Islander, Middle Eastern/North African, Multiracial, White, Native American/Native Alaskan, and Sexual Orientation. The data, which was both intersectional and granular, enables Nielsen to look at specific identity subsegments like Afro-Latino or Southeast Asian. 

“At Nielsen, we believe that the audience is everything and that inclusion is a prerequisite of a healthy media ecosystem, ensuring all communities and individuals are heard and seen,” stated Tina Wilson, Nielsen EVP, Media Analytics and Marketing Outcomes. “The call for inclusive programming that breaks traditional stereotypes and gives a voice to underrepresented groups has never been louder.”

“This work underscores the essential importance of on-screen representation in an increasingly diverse audience landscape,” said Sandra Sims-Williams, Nielsen SVP, Diversity, Equity and Inclusion. “Not only is the business case for inclusion made but it also provides practical recommendations on how media companies can address inclusion gaps. This is a must-read for any media professional who wants to be part of the change that today’s television viewers demand.”

For more details and insights, download Being Seen On Screen: Diverse Representation & Inclusion on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

From Pain to Power: A REVOLT Special

Today, REVOLT announced its presentation of a new captivating documentary that takes a close look at the passionate struggle for social equality happening today, and the robust grassroots efforts propelling the movement forward. “From Pain to Power: A REVOLT Special” will premiere on Monday, October 26th.

“From Pain to Power: A REVOLT Special” spotlights the fight for social justice, starting at the March on Washington and spreading to the streets of Kentucky, Atlanta, and beyond. The film features intimate interviews with some of the most well-known celebrities and activists at the forefront of the social justice battle including: TipT.I.” Harris, Tamika Mallory, Mysonne, Ben Crump, Drumma Boy, Shabazz the OG, Dr. Frank Smith, Ms. Opal Lee, Linda Sarsour, Bridgett Floyd, Lonita Baker, Angela Williams, and Mothers of the Movement Kadiatou Diallo, Thelma Pannell-Dantzler, Sybrina Fulton, Wanda Johnson, Maria Hamilton, Gwenn Carr, and Tamika Palmer.

“Our resilience as Black people in America after centuries of oppression is nothing short of remarkable,” says activist Tamika Mallory. “We need to continue to archive our brilliance, our power and yes, even our pain, and REVOLT TV is the platform for our full stories.”

“We are honored that REVOLT saw that this is a critical moment in African American and civil rights history, and with T.I. leading the charge, this should be shown to the world,” says Steve Raze and Mac Mills, executive producers and CEOs of AGA Agency.

“After months of mass protests in the streets demanding social justice – and now a presidential election just weeks away – it’s obvious that we’re at a historic crossroads where systemic change is not only possible, but critically necessary,” says Detavio Samuels, Chief Operating Office at REVOLT. “From Pain to Power not only documents this moment in time, but charts our next steps forward. We couldn’t be any prouder to premiere this program on REVOLT.”

Watch the “From Pain to Power: A REVOLT Special” trailer here.

The pertinent documentary will arrive just weeks before the upcoming general election, a strong focus of REVOLT’s news coverage among its well-known “VOTE OR DIE” campaign, which aims to inspire increased voter engagement. Tonight, the network will present a special episode of REVOLT BLACK NEWSexamining the current political landscape at 9pm ET/6pm PT.

In this episode of REVOLT BLACK NEWS: “Pink Ribbons, Black Fists: Time For Action,” Eboni K Williams examines both the Democrat & Republican perspectives with less than two weeks until the general election. Black women behind the Biden-Harris campaign like Ashley Allison & Phillana Williams join, while Chris Prudhome breaks down Black support for Trump. Big Boi & Sleepy Brown stop by for a word on their new single & message. Danielle Young returns for Black Excellence Entertainment, and for Breast Cancer Awareness Month – Lyndsey Christian gives her personal account on beating triple-negative breast cancer. It’s time for some action!

Follow REVOLT TV on social media at @revolttv.

ABOUT REVOLT TV

REVOLT is unapologetically Hip Hop, leading and living Hip Hop culture. REVOLT is the voice of the culture across platforms, engaging Millennial and Gen Z audiences, on REVOLT.tv, across social, TV and live events, through original and live content. Attracting over 50 million young people, REVOLT is accessible 24/7 on digital, TV and on demand. Founded by Sean “Diddy” Combs, REVOLT launched in broadcast in October 2013 and is available on AT&T DirecTV platforms, Charter Spectrum, Comcast Xfinity, Verizon FiOS, CenturyLink, Altice/Suddenlink, Frontier Communications, Comporium and Cincinnati Bell, Atlantic Broadband, Mediacom, Hotwire, as well as OTT platforms AT&TV Now, Sling TV, Fubo TV and Philo TV. REVOLT is also available internationally in the Bahamas, Cayman Islands, Canada, Jamaica, Barbados, Nevis, Anguilla, Monserrat, Bermuda, Aruba, St. Maarten’s, Trinidad and the U.S.V.I. Check local listings at https://revolt.tv/listings.

LOUIS THE CHILD – NEW SINGLE “SELF-CARE” WITH MUSIC VIDEO

Today, Chicago-bred production duo Louis The Child releases their brand-new single entitled “Self-Care” with alt-pop band, COIN, along with the music video. Fresh off the heels of their recently released 19-track mixtape, Candy 2, “Self-Care” with COIN is an upbeat, feel-good song that encourages the practice of self-love and the idea that it is acceptable for people to take care of their own needs and to not sacrifice personal well-being in order to please others. Louis The Child’s “Self-Care” with COIN is available now at all digital retail providers via Interscope Records.

Louis The Child says about the track, “When COIN sent us the demo for ‘Self-Care,’, we loved it. It had an infectious, funky vibe and a beautiful message. We were immediately stoked to add our drums, synths, instruments and arrangement ideas and turn the song into a jam! We’re excited for you to hear it. Turn it up and dance!”

COIN notes, “This year, we tried to stop looking left and right before crossing the street (metaphorically). Trust yourself – others won’t until you do. Remove fear and judgment, this year, and maybe forever find inner light and love to beam out to the world. Free your mind. Do it for yourself. The chorus vocal is an iPhone voice memo backstage at a festival in Memphis — mindlessly free. We felt this was perfectly fitting for COIN’s first ever collaboration.”

Click HERE to watch the music video for “Self-Care” with COIN.

About Louis The Child

Louis The Child float through electronic, pop, and alternative with wide-eyed wonder, adventurous spirit, and the elation of being present. Since 2013, the Chicago-bred duo—Freddy Kennett and Robby Hauldren—have popped off as a phenomenon streamed upwards of 600 million times and endorsed by pop royalty such as Taylor Swift and Lorde. “Go” notably soundtracked an Apple iPad commercial in 2017, while their breakthrough “Better Not” with WAFIA earned a gold certification from the RIAA and powered the 2018 Kids At Play EP. Along the way, the boys packed hallowed venues such as Red Rocks Amphitheatre in Morrison, CO and New York’s Terminal 5 where they sold out a three-night stand. In addition, Louis The Child made explosive appearances at Coachella, Lollapalooza, Bonnaroo, Electric Forest, and beyond. Not to mention, they garnered acclaim from Billboard, Rolling Stone, People Magazine, Hypebeast, Dancing Astronaut, covered the Summer 2020 Issue of DJ Times, and more. In 2020, they unveil their full-length debut the aptly titled Here For Now [Interscope]. Over the course of the record, the group deliver 14 anthemic affirmations of a universal truth, including “Every Color” with Foster The People, “Little Things” with Quin XCII and Chelsea Cutler, and the single “Big Love” with EarthGang.

About COIN

Since the arrival of their 2016 breakthrough single “Talk Too Much,” COIN have continually turned out sublimely catchy alt-pop, equally built on effervescent hooks and an understated complexity. With that dynamic earning them a passionate following, the Nashville-based trio have spent much of the past few years bringing their sing-along-heavy live set to frenzied crowds all across the globe. On their latest album, Dreamland, COIN embraced their pop instincts more fully than ever, dreaming up some of their most sonically adventurous yet emotionally direct batch of songs to date.

COIN is currently gearing up to release their new EP Indigo-Violetout on October 22nd. Additionally, it’s the first of a 3-part project called Rainbow MixTape, each conceptualized by moods represented by the colors in the title. The EP’s are set to continue rolling out over the next several months.

Retail: https://smarturl.it/SelfCareLTC

Amazon: https://smarturl.it/SelfCareLTC/amazonunlimited

Apple Music: https://smarturl.it/SelfCareLTC/applemusic

Deezer: https://smarturl.it/SelfCareLTC/deezer

iTunes: https://smarturl.it/SelfCareLTC/itunes

Pandora: https://smarturl.it/SelfCareLTC/pandora

Spotify: https://smarturl.it/SelfCareLTC/spotify

For more information on Louis The Child, visit: http://www.louisthechild.com/https://www.facebook.com/LouisTheChild/https://www.instagram.com/louisthechildhttps://twitter.com/LouisTheChild