Republic Records Media for use by 360 Magazine

Taylor Swift – Billboard’s Greatest Pop Star

Taylor Swift continues to honor her legacy in the music industry as album consumption for both Red (Taylor’s Version) and Fearless (Taylor’s Version) surpass 2 Million album equivalents globally. Taylor was named the “No. 1 Greatest Pop Star of 2021” by Billboard. The work that Taylor has been able to put out this year alone is showstopping, and we can only expect even bigger and better things for her to come.

Causing a global media storm with Red (Taylor’s Version), the total consumption of the album has moved over 1 Million album equivalents in the United States alone. Fearless (Taylor’s Version) is set to accomplish the same successes this December, as well. The release of Red (Taylor’s Version) became Taylor’s 10th album to gain over 1 Million album equivalents during the release week. Following these triumphs, Taylor also became the first and only artist to debut atop the Billboard 200 and Billboard Hot 100 at the same time three times and in less than 16 months.

The album itself continues to keep leading vinyl album sales week since tracking began in 1991 with 114k sold. Taylor broke this record previously set by herself with folklore’s sister album, evermore. Now, more than 200k Red (Taylor’s Version) vinyl albums have been sold only a little over a month since the release.

Leave a Reply