Posts tagged with "consumers"

Airheart illustration by Heather Skovlund for 360 Magazine

Airheart Explorer Launches

Airheart Explorer Launches to Help Consumers Navigate Complicated Travel Restrictions & Policies

CLICK TO TWEET: Airheart Explorer launches to help navigate travel restrictions domestic and abroad, so people can travel with confidence: Airheart Explorer

Airheart unveiled their free tool, Explorer, to help people travel again, safely. Travelers can now discover which destinations are accessible and what’s required for their trip, all through one user-friendly platform.

Now more than ever, navigating restrictions and policies for travel is overwhelming. Crowd-sourcing information from friends and family online and visiting countless tourism or government sites is a lot of work and highly error prone. Airheart eliminates the guesswork, so people can travel with confidence. 

Airheart’s data is aggregated from official sources by our data partners, including Sherpa. Then, Airheart further distills and organizes it into a searchable, scannable, easy to understand format, to put travelers at ease when navigating what’s required of them. 

Key Features: 

  1. Discover which destinations – international and domestic – are accessible for travel based on your origin location prior to the booking engine phase where you need to be destination specific. 
  2. View government policies and COVID19-risk data for your destination.
  3. Filter by what’s required of you – quarantine, COVID19 test, masks in public (and soon by your vaccination status). 
  4. Receive notification when policies and restrictions change.
  5. See COVID19 transmission rates per destination. 
  6. View local guidelines for what to expect on-location at bars, restaurants, shops and more.
  7. Pin routes and create a short-list of places on your wish list.

The three founders diligently focus on maximizing the user experience. The team is also extremely well-traveled, multi-passport carriers and currently straddling multiple continents – the US to Australia – to bring this to consumers worldwide. 

“As seasoned travelers, we found this problem so critical that we dropped everything to work on solving it for the community. Our long-term vision is to create a place for organizing and managing the full lifecycle of a trip, starting with discovery using Airheart Explorer,” said co-founder and CEO, Lindsey Renken. “In a world where we’ve optimized our lives heavily, planning travel is still an inefficient process. We noticed our friends and colleagues experiencing similar issues, and ultimately, this kept a lot of trips from happening. We figured there has to be a better way than the status quo.”

Airheart is where deep product and engineering knowledge meets function. The team’s experience has been pivotal in elevating Airheart Explorer beyond what’s on the market now:  

  • Ivan Vanderbyl, CPO, who’s founded three companies, 2 exits; Former Sr. Director of Product Management at Tricentis; 14 years in software development and product management. He has lived and worked in 5 countries and traveled to over 30 countries. 
  • Arie Litovsky, CTO, adds over 15 years of software development experience to the team. He most recently worked as a software developer at Facebook and Q&A site Stack Overflow. He’s traveled to over 20 countries while adding to his collection of 3 passports and 4 languages.
  • Lindsey Renken, CEO, is an experienced founder; previously raised nearly 1 mil. as a co-founder for a consumer-facing application. B.S. in Biomedical Engineering, UT Austin. Over 11 years in product, marketing and data science. She has traveled to 31 countries and counting, many of which were solo trips. 

“Drawing on the intrepid explorer and fearless solo traveler Amelia Earhart, we hope to clear the path for future travelers,” said Renken. 

For more information and to sign up for the waitlist for features coming this summer, visit Airheart

Polestar 2 illustration by Heather Skovlund for 360 Magazine

Polestar × Circulor

Polestar Announces Partnership with Circulor as an Important Step in Transparency Journey

  • Polestar enters strategic partnership with blockchain provider Circulor
  • Collaboration targets blockchain traceability and CO2e tracking
  • Progressive in scope and ambition, partnership enables unprecedented supply chain transparency

Polestar, the electric performance car brand, is spearheading a movement for transparency throughout the automotive industry to accelerate the shift to a climate-neutral future. In April 2021, the company announced plans for a climate neutral car by 2030—Polestar now communicates an important step on its transparency journey, announcing a new partnership with blockchain provider Circulor.

Polestar already works with Circulor on the traceability of cobalt in the batteries for the Polestar 2 electric performance fastback. With this new partnership, Polestar and Circulor have set a progressive scope and ambition that aims to entail a range of raw materials, focusing on those with identified risks in either environmental and/or human rights, such as nickel, mica, manganese, graphite and lithium, amongst others.

True climate action needs transparency, and the aim with CO2e tracking is to finally see the embedded emissions that have been created as part of the production process, per facility as well as those inherited from suppliers through the supply chain. The greenhouse gas tracking solution offered by Circulor enables a more accurate CO2e footprint than using generic emissions data from databases.

“Caring about ethics and the environment is key to Polestar. This unprecedented level of traceability means that Polestar can promote sustainable and ethical practices in its supply chain, and provide better transparency for consumers,” says Polestar CEO Thomas Ingenlath.

“We are delighted to be a strategic partner of Polestar and play a key role in enabling supply chain transparency for Polestar, its suppliers and its customers. Our platform’s ability to dynamically track and attribute CO2e across the supply chain will help enable Polestar’s moonshot goal to create a climate-neutral car by 2030,” says Douglas Johnson-Poensgen, Circulor CEO.

Circulor supports businesses in achieving more sustainable supply chains and works with blockchain technology to trace materials. A blockchain is a digital ledger containing a list of records linked to each other via cryptography. A ‘digital twin’ for the raw material being traced is created and the material is then tracked through the supply chain, creating a digital thread that follows and records the various industrial processes and transformations it undergoes.

This means that the source and the methods by which the raw materials are extracted, processed and transported, can be better regulated, helping to ensure that the materials used in battery production come from the expected mines or recycling facilities. Blockchain technology is already applied to Polestar 2, to support the traceability of cobalt in its batteries.

Polestar is on a mission to drive the shift to sustainable mobility. Supply chain transparency is one big step on the journey. Consumers will be able to follow the journey thanks to Polestar’s Product Sustainability Declaration, which discloses carbon footprint and traced risk materials through labeling on the company website and in Polestar Spaces, setting a unique transparency precedent for the industry.

About Polestar

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in ten global markets across Europe, North America, and China. In 2021, Polestar is expanding into eight new markets across Europe and Asia Pacific.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an electric only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78 kWh, and dual- and single motor powertrains with as much as 408 hp and 487 lb-ft of torque.

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

Images provided by: Taylor Vande Beek (Extension PR)

Polestar 2 illustration by Heather Skovlund (original photo credit: Polestar Press) for 360 Magazine

Polestar Raises $550 Million

Polestar Raises $550 Million from New Investors; Further Fundraising Considered

Polestar, the Swedish electric performance car company, has raised $550 million (USD) from a group of long-term financial investors.

The private placement of newly issued shares marks the first-time external investors have backed Polestar’s products, brand, industrial capability, financial ambitions and high growth potential.

The new investments come as the global market for electric cars is growing strongly, with consumers increasingly prepared to combine e-mobility with their environmental aspirations. Simultaneously, the technology behind electric cars is advancing and becoming more economical, making mass consumer adoption of electric vehicles an imminent reality.

These factors led to Polestar attracting considerable interest from a range of external investors as part of its fundraising activities. Polestar also confirms it is in ongoing discussions with global investors about possible additional fundraising. Full financial details of the transaction are not being disclosed at this stage.

The group of investors is led by Chongqing Chengxing Equity Investment Fund Partnership, Zibo Financial Holding and Zibo Hightech Industrial Investment. They have been joined by I Cube Capital, an arm of SK Inc., the South Korean global conglomerate, and a range of other investors.

The new investment sets the stage for future growth by diversifying Polestar’s funding structure. It deepens the pool of resources available to accelerate product development and technological capabilities ahead of launching several ground-breaking cars in the coming years.

Since the brand’s launch in October 2017, Polestar has developed its own high-quality manufacturing facility in China, built a global sales and distribution operation, and successfully launched two vehicles – Polestar 1 and Polestar 2 to extremely positive customer feedback and media reviews.

“Our new investors have recognized that Polestar offers an alluring combination of established industrial and technological capability alongside superlative growth potential as the global auto industry goes electric,” said Thomas Ingenlath, CEO of Polestar.

Polestar 2
Photo Credit: Polestar Media Newsroom
Polestar 2
Photo Credit: Polestar Media Newsroom
Polestar 2
Photo Credit: Polestar Media Newsroom
Polestar 2
Photo Credit: Polestar Media Newsroom
Perfect Hydration illustration by Heather Skovlund for 360 Magazine

Hydration Benefits

The best ways to hydrate & the benefits of alkaline water.

We all know that water is foundational to our well-being. Our health and our life depend on it. Yet, an estimated 75% of Americans are chronically dehydrated, a figure that is exacerbated by the constant consumption of caffeinated beverages, alcohol and diets high in sodium. We’ve all experienced fatigue, irritability, headaches, or a foggy mind from dehydration. So why not pay more attention to how we hydrate? The simple act of drinking refreshing alkaline water, monitoring consumption, and developing better hydration habits can boost energy, support skin and immune health, and so much more. Here’s how you can get started.

What is Alkaline Water?

Alkaline water has a higher pH level, typically 8 or 9, as opposed to regular water which taps out around 7. Water with a higher pH can help balance the acid in your body, support a healthy immune system, keep things moving, and ultimately achieve a more premium state of hydration. For these and many other benefits, alkaline water has been deemed the go-to water option in achieving optimum hydration.

One brand we recommend is, Perfect Hydration (pH) Alkaline Water, which has a pH level of 9.5 and a unique blend of electrolyte minerals, without the sodium and chlorine used by most other water brands. Ultra-purified and ionized, pH’s 9 stage-filtration process also results in an incredibly crisp and refreshing taste, making it easier to consume higher quantities of water at a time.

Who should drink alkaline water?

Short answer – everyone! Alkaline is safe to drink at all ages and stages of life. Over the past year as many people transitioned to work from home due to the pandemic, alkaline water has become a popular choice for consumers looking to support their immune health, particularly those increasingly seeking solutions that can be easily incorporated into their daily routines.  

Alkaline water has also been adopted by many top tier athletes – including Julian Edelman (NFL Wide Receiver), Alfonzo McKinnie (NBA Player), Livlo Golding (Fitness Expert), Summer Fenton (Professional Snowboarder) and Sierra Blair Coyle (Professional Rock Climber) – who have all partnered with Perfect Hydration to keep their bodies in a peak, hydrated state for ultimate performance. Any athlete knows that water consumption to replace sweat loss is essential in thermoregulation and preventing cramps, heat exhaustion, heat stroke and more.

In the hot, summer months, hydration becomes even more important. Avoiding products with high sugar and sodium levels is key among health-minded individuals who are swapping complicated, sugar-dense beverages with functional beverages that serve the body.

What Alkaline Water Can Do For You

Beyond hydration and immunity, alkaline water is believed to have properties that aid in:

  • detoxifying the body
  • weight loss
  • cancer resistance
  • colon-cleansing
  • reducing bone loss
  • reducing headaches and inflammation
  • stress management
  • improving metabolism and digestion

Size Matters

In attempting to keep the body in an optimum state of hydration, consuming adequate quantities water is key. Recommended daily intake of water ranges from about 11-16 cups or 88-128 oz. But the average intake among Americans is about 3.9 cups per day, indicating that small sips from a glass throughout the day just isn’t enough. Keeping a liter or more on hand at all times allows you to track the amount of water you are consuming to ensure your hydration goals are met.

Perfect Hydration recently launched a 1.5 liter bottle and one-gallon bottle at select Ralph’s stores in southern California and CVS stores across the US. These new sizes are flying off the shelves as consumers call for function, value and convenience in every water product they purchase.

Currently Trending…

The alkaline water industry is catching on to consumer’s desire for packaging beyond plastic, pushing beverage leaders to think about their sustainability practices. This year, Perfect Hydration is launching their premium, enhanced water in 16.9 oz. recyclable aluminum cans to meet the growing demand for functionality, hydration, and sustainability. They are also converting their 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled plastic (rPET) as a part of their commitment to serve the wellness of consumers and the health of the planet.

Unlike other brands that mine water sheds and mineral springs, pH uses US-based renewable water sources. They don’t have to ship water to or from remote locations across the globe, which means lower carbon emissions as a result of less freight. In addition, Perfect Hydration’s current bottles are made of BPA-free, 100% recyclable PET-1, which is the most commonly recycled plastic on the planet.

Perfect Hydration is also an Official Supporter of the American Red Cross, offering $250k in donations that benefit disaster relief and blood services programs. 

Their model proves proper hydration can be achieved in tandem with eco-conscious and community-based efforts.

A Bright Future

It may not surprise you that global sales and consumption of alkaline water continues to steadily rise, with sales growth consistent at more than 40% per year since 2013, according to a report by Zenith Global. Its benefits are wide reaching, and the crisp taste has consumers coming back for more.

Naz “ItsNastyNaz” Saleh

TikTok, a phone app allowing users to share fun videos of singing, dancing and skits, has taken the world by storm, and Naz “Itsnastynaz” Saleh is its megastar.

Saleh, or “Itsnastynaz” on TikTok, was a completely ordinary fast food worker yet a complete anomaly. He was born on April 27, 1997, in Bronx, New York, and raised by his Yemeni-descendant parents looking for a better life for their kids. When he turned 12, he started working 12 hours per day, seven days per week. Saleh hit rock bottom when excessive bullying made him drop out of high school, but things changed.

Saleh went from working in fast food to being a man who enjoys all luxuries of life, but what made Naz Saleh who he is today?

It all started when Saleh was watching a YouTube video and a Musical.ly ad popped up. He saw the famous Baby Ariel. The video made him laugh and think he could do it even better than she could if he gave it a try. That was the turning point in his life. He started performing more skits with his brother in his workplace. He became an overnight success when the third video he uploaded was viewed 5 million times, and it didn’t stop there. The video spread like wildfire and was featured on news channels internationally.

His audience skyrocketed to over 6 million followers. He was awarded the “Popular Creator” badge by TikTok after his videos broke the internet and were viewed between 100 million and 350 million times.

That’s when he quit his 84-hour-per-week job to focus full time on his TikTok career. He now sits at 13 million followers.

Saleh is now known as “The Most Generous Man in New York” after filming himself giving food and money to homeless people. His videos also caught the attention of the government, giving some of those homeless people the option to go to rehab. Many said goodbye to their previous lives and moved toward a path of happiness.

Following his quick ascent, Saleh signed deals with iconic brands such as What Do You Meme? and Fashion Nova. He even received sponsorship deals from apps on the Apple App Store. He went from working in fast food to making seven figures and driving luxury cars all in a day’s work.

Though he has found success on TikTok, life isn’t always easy for Saleh. He receives many hateful comments online.

When asked how he deals with hateful comments, Saleh said, “Receiving so much hate can be heart-breaking and really demotivating. It used to have really bad effects on my mindset and my happiness until I realized making skits, helping people and making others happy is my safe place, and no one can make me feel bad about that.”

He admits sudden fame can be a bit overwhelming, but Saleh tries to remain positive, using his power to spread as much love and happiness as he can.

Bodega Picture

Vaughn Lowery, 360 MAGAZINE, business, illustration, sara sandman

Understanding the Influence of Product Reviews on Retailers

When you think about the power and influence of product reviews, you will notice that it can be both good or bad for your business depending on the review and the situation. Ideally, your business would flourish if you get positive reviews, but it won’t fare so well if there was negative feedback. This is just how impactful any product review can be to retailers. 

So, let’s dive in and understand a little more about the effects of customer reviews on any business.

Customer’s Trust

Authenticity and customer trust are difficult to come by in the business world, which is why a product review can show customers just how trustworthy a retailer is. Positive feedback and good experiences can prove to people that they should invest in your goods or services, but it would be the complete opposite if the review wasn’t favorable towards you. With enough bad reviews, it could be extremely difficult to try and fix the situation and change people’s perception of your brand. This is why product reviews are so important, especially if they are positive. It would make people rest easy and assured that they are purchasing a product from the right brand. They would definitely come back for more once they’ve established your authenticity and integrity, making their trust in you stronger than ever.

Your Sales 

Product reviews can significantly influence your sales and your exposure might end up being positive or negative depending on the number of favorable reviews available to the public. Your goal is to bring in more leads and boost your sales; product reviews can achieve this for you. The researchers and reviewers at http://radarlogic.com/ state that reliable reviews can evaluate any retailer’s product based on the features, quality, and performance. This gives any customer searching for a product an estimated value for the price of the item they’re after. With enough unbiased reviews that help people get value for money, you can see a significant rise to your sales thanks to positive reviews. However, your hopes and dreams of gaining profits won’t be easily achievable if the feedback was negative, and people won’t see real value in your products in that case. 

Chances To Be Better

You are guaranteed many chances of improving your business and this works no matter how good or bad the review is. If customers deem your offerings attractive, they will still give you feedback on some of the stuff they wish could be there. This will make you adapt and change to their likings promptly. This is the same if the reviews aren’t so favorable. People will give you the insight you need to consider to make the necessary changes to your product and keep the customers happy. Either way, the knowledge, feedback, and insightful comments will help you build a better and stronger brand that can compete with other rivals in the market. You’d be surprised at just how a retailer can turn in a new leaf thanks to people’s reviews. 

The Information Given

People will always want more information through reviews, even if they were good ones with positive experiences. They would want to know why the product was good or bad; lack of details would mean less attention and lower conversion rates. Also, you can’t hope for a product to improve with minimal details. Saying that the product “X” is “good” or “bad” isn’t enough to convince anyone. So, a product review needs to have adequate information to have any sort of influence on your business.

Your Online Presence

Any retailer or company needs a strong online presence because the digital world is how you’d make most of your sales and attract your possible leads. This makes any retailer implement specific SEO strategies that can increase traffic to build their rank on the search lists. If the reviews were nice and people believed that your content and products are credible, then Google will see that and would elevate your rank higher. But if the reviews were constantly negative and people didn’t see any changes, then fewer people will visit your platform. This will create a downward spiral of low sales, traffic, and profits because your rank would be so low on the search engine lists. 

Product reviews can be a double-edged weapon that could make or break your brand. The customer base has the power to lift your business to the sky or drag it down to the ground depending on how good their experience was. Word travels extremely fast online and you should never underestimate the digital world with its different platforms that review products. The effect of any review is stronger than you could possibly imagine.

Gucci, 360 MAGAZINE, lion's share fund

GUCCI × LION’S SHARE FUND

Gucci, one of the world’s leading luxury fashion brands, has joined The Lion’s Share Fund, a unique initiative raising much-needed funds to tackle the crisis in nature, biodiversity and climate across the globe. 

Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the Fund aims to raise over $100 million per year within the next five years for animal conservation, biodiversity and climate by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements.

Achim Steiner, UNDP Administrator, said: “This partnership with Gucci marks the continuing evolution of this innovative fund, which provides a unique opportunity for brands across all industries to join forces and help preserve and protect biodiversity across the globe. Wildlife populations are half the size they were just 50 years ago, and their habitats and ecosystems are destroyed at an unprecedented rate due to human activity. The Lion’s Share is an idea that is as innovative as it is simple – and it makes a real impact on wildlife conservation.”

Marco Bizzarri, President and CEO of Gucci, said: “The Lion’s Share Fund is an important addition to our conservation strategy. Nature and wildlife provide Gucci with inspired creation that is an integral part of our narrative through our collections and campaigns. With the increasing threats to the planet’s biodiversity, groundbreaking initiatives like The Lion’s Share Fund have the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and most threatened species.” Bizzarri continued “In a similar way, since 2018, Gucci has been totally carbon neutral across our supply chain and we offset our remaining emissions every year through REDD+, which protects critical forests and biodiversity around the world.”

Launched in September 2018, the Fund is already having an impact, providing a grant to improve critical radio systems for law enforcement officers protecting wildlife in Mozambique’s Niassa Nature Reserve and helping reduce the elephant poaching rate to zero, and providing a grant to help secure land for endangered orangutans, elephants and tigers in North Sumatra in Indonesia.

Animals appear in approximately 20 per cent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. The Lion’s Share gives brands the opportunity to take urgent and significant action and play their part in protecting our planet.

For more information, visit TheLionsShareFund.com.

robert graham, star wars, 360 MAGAZINE

ROBERT GRAHAM × STAR WARS

Robert Graham, the eclectic luxury American lifestyle brand is slated to launch a Star Wars capsule-inspired collection, in conjunction with Lucasfilm. The collection, in anticipation of the final installment in the Skywalker saga, Star Wars: The Rise of Skywalker, will be available for purchase starting November 16, 2019. Early access for VIP Collectors kicks off in select stores on November 14.

Best known for their signature “wearable art” and embellished sport shirts, Robert Graham utilizes an iconic trademark style throughout the capsule collection, as seen in pieces like the Skywalker sport coat, the Lord Vader sport shirt and the Darth Vader Lightsaber T-Shirt. The capsule will feature three men’s button downs ($298), two men’s sports coats ($1298), three men’s T-shirts ($128), two women’s blouses ($248-$398), one women’s T-shirt ($128), one women’s bomber ($498) and five pocket squares/silk scarves ($68-$248).

The Star Wars x Robert Graham capsule collection will be sold both in stores and online at Robert Graham, as well as at Bloomingdales, Neiman Marcus, Nordstrom, Saks and DXL, and select participating specialty retailers.

Malia Manuel, G-shock, 360 MAGAZINE

MALIA MANUEL × G-SHOCK

G-SHOCK PARTNERS WITH STAR SUFER MALIA MANUEL FOR SECOND VIDEO IN “24 HOURS OF TOUGHNESS” SERIES

New Campaign Centers Around Powerful Women Pushing the Boundaries of Time

Casio G-SHOCK recently launched the second of three videos in its powerful “24 Hours of Toughness” series, a campaign centered around influential women in the creative space and how they operate outside of the traditional 9 to 5.

Featuring Kauai, Hawaii native and female surf legend Malia Manuel, the campaign offers a behind-the-scenes look at Malia’s life on and off the board. Malia, who is a G-SHOCK ambassador, also became the youngest surfer ever to win the U.S. Open of Surfing at the age of 14.

“I love what I do and being able to inspire young female athletes,” said Malia. “As someone who doesn’t operate within the traditional 9 to 5, the campaign presented an exciting opportunity for me to showcase my everyday life and the place I love most.”

Malia’s video can be viewed in its entirety here: HERE.

“We’re excited to continue sharing inspirational stories through our campaign,” said David Johnson, Vice President of Casio’s Timepiece Division. “There are so many untraditional ways to achieve success and the women in our campaign don’t let the traditional boundaries of time stop them.”

In addition to showcasing Malia’s commitment to her sport, the new video also introduces the latest women’s series – the GMAB800. Designed with the active, modern woman in mind, the new watches feature several fitness-focused functions useful for daily health management and are the first women’s collection offering Bluetooth connectivity to measure the number of steps, the walking or running pace, and calories burned.

The GMAB800 collection retails for $120 each and are available for purchase at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

Jelly, transparent, watches, timepieces, accessories, G-Shock, Casio, 360 MAGAZINE

G-SHOCK SKELETON SERIES

CASIO G-SHOCK DEBUTS LATEST SKELETON SERIES IN THREE NEW COLORWAYS FOR FALL 2019
                                                                               
Three New Models Bring Nostalgia 90’s Technology to Popular DW5600 Series
                                                                       
Casio G-SHOCK adds to its popular DW5600 series debuting new timepieces in three new semi-transparent colorways Blue (DW5600SB-2), Green (DW5600SB-3) and Red (DW5600SB-4) for a simple, yet edgy, elevated look. 
 
Part of the latest Clear Skeleton Series, which launched this April, the new watches are colorful additions to the DW5600 series. Arriving in the popular candy color trends with their striking appeal including a one-tone chromatic color casing and band in transparent jelly style, these new models express a futuristic take on nostalgia.  The reverse LCD with matching color tint showcases a minimalistic design that matches the classic original G-SHOCK.
 
Inspired by the popular 90’s transparent handheld and home videogame systems, the newest DW5600SB models boasts the brand’s classic square shape and staple functions such as a built-in EL backlight and Flash Alert to provide easy use even in low-light conditions.
                                                                           
The DW5600SB models also come equipped with G-SHOCK technology including: 
                                                               

Shock Resistant

200M Water Resistance

Stopwatch

Multi-Function Alarm

Countdown Timer

12/24 Hr formats

 
The DW5600SB models will retail for $110 and will be available for purchase beginning in October at G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.