Posts tagged with "consumers"

Naz “ItsNastyNaz” Saleh

TikTok, a phone app allowing users to share fun videos of singing, dancing and skits, has taken the world by storm, and Naz “Itsnastynaz” Saleh is its megastar.

Saleh, or “Itsnastynaz” on TikTok, was a completely ordinary fast food worker yet a complete anomaly. He was born on April 27, 1997, in Bronx, New York, and raised by his Yemeni-descendant parents looking for a better life for their kids. When he turned 12, he started working 12 hours per day, seven days per week. Saleh hit rock bottom when excessive bullying made him drop out of high school, but things changed.

Saleh went from working in fast food to being a man who enjoys all luxuries of life, but what made Naz Saleh who he is today?

It all started when Saleh was watching a YouTube video and a Musical.ly ad popped up. He saw the famous Baby Ariel. The video made him laugh and think he could do it even better than she could if he gave it a try. That was the turning point in his life. He started performing more skits with his brother in his workplace. He became an overnight success when the third video he uploaded was viewed 5 million times, and it didn’t stop there. The video spread like wildfire and was featured on news channels internationally.

His audience skyrocketed to over 6 million followers. He was awarded the “Popular Creator” badge by TikTok after his videos broke the internet and were viewed between 100 million and 350 million times.

That’s when he quit his 84-hour-per-week job to focus full time on his TikTok career. He now sits at 13 million followers.

Saleh is now known as “The Most Generous Man in New York” after filming himself giving food and money to homeless people. His videos also caught the attention of the government, giving some of those homeless people the option to go to rehab. Many said goodbye to their previous lives and moved toward a path of happiness.

Following his quick ascent, Saleh signed deals with iconic brands such as What Do You Meme? and Fashion Nova. He even received sponsorship deals from apps on the Apple App Store. He went from working in fast food to making seven figures and driving luxury cars all in a day’s work.

Though he has found success on TikTok, life isn’t always easy for Saleh. He receives many hateful comments online.

When asked how he deals with hateful comments, Saleh said, “Receiving so much hate can be heart-breaking and really demotivating. It used to have really bad effects on my mindset and my happiness until I realized making skits, helping people and making others happy is my safe place, and no one can make me feel bad about that.”

He admits sudden fame can be a bit overwhelming, but Saleh tries to remain positive, using his power to spread as much love and happiness as he can.

Bodega Picture

Vaughn Lowery, 360 MAGAZINE, business, illustration, sara sandman

Understanding the Influence of Product Reviews on Retailers

When you think about the power and influence of product reviews, you will notice that it can be both good or bad for your business depending on the review and the situation. Ideally, your business would flourish if you get positive reviews, but it won’t fare so well if there was negative feedback. This is just how impactful any product review can be to retailers. 

So, let’s dive in and understand a little more about the effects of customer reviews on any business.

Customer’s Trust

Authenticity and customer trust are difficult to come by in the business world, which is why a product review can show customers just how trustworthy a retailer is. Positive feedback and good experiences can prove to people that they should invest in your goods or services, but it would be the complete opposite if the review wasn’t favorable towards you. With enough bad reviews, it could be extremely difficult to try and fix the situation and change people’s perception of your brand. This is why product reviews are so important, especially if they are positive. It would make people rest easy and assured that they are purchasing a product from the right brand. They would definitely come back for more once they’ve established your authenticity and integrity, making their trust in you stronger than ever.

Your Sales 

Product reviews can significantly influence your sales and your exposure might end up being positive or negative depending on the number of favorable reviews available to the public. Your goal is to bring in more leads and boost your sales; product reviews can achieve this for you. The researchers and reviewers at http://radarlogic.com/ state that reliable reviews can evaluate any retailer’s product based on the features, quality, and performance. This gives any customer searching for a product an estimated value for the price of the item they’re after. With enough unbiased reviews that help people get value for money, you can see a significant rise to your sales thanks to positive reviews. However, your hopes and dreams of gaining profits won’t be easily achievable if the feedback was negative, and people won’t see real value in your products in that case. 

Chances To Be Better

You are guaranteed many chances of improving your business and this works no matter how good or bad the review is. If customers deem your offerings attractive, they will still give you feedback on some of the stuff they wish could be there. This will make you adapt and change to their likings promptly. This is the same if the reviews aren’t so favorable. People will give you the insight you need to consider to make the necessary changes to your product and keep the customers happy. Either way, the knowledge, feedback, and insightful comments will help you build a better and stronger brand that can compete with other rivals in the market. You’d be surprised at just how a retailer can turn in a new leaf thanks to people’s reviews. 

The Information Given

People will always want more information through reviews, even if they were good ones with positive experiences. They would want to know why the product was good or bad; lack of details would mean less attention and lower conversion rates. Also, you can’t hope for a product to improve with minimal details. Saying that the product “X” is “good” or “bad” isn’t enough to convince anyone. So, a product review needs to have adequate information to have any sort of influence on your business.

Your Online Presence

Any retailer or company needs a strong online presence because the digital world is how you’d make most of your sales and attract your possible leads. This makes any retailer implement specific SEO strategies that can increase traffic to build their rank on the search lists. If the reviews were nice and people believed that your content and products are credible, then Google will see that and would elevate your rank higher. But if the reviews were constantly negative and people didn’t see any changes, then fewer people will visit your platform. This will create a downward spiral of low sales, traffic, and profits because your rank would be so low on the search engine lists. 

Product reviews can be a double-edged weapon that could make or break your brand. The customer base has the power to lift your business to the sky or drag it down to the ground depending on how good their experience was. Word travels extremely fast online and you should never underestimate the digital world with its different platforms that review products. The effect of any review is stronger than you could possibly imagine.

Gucci, 360 MAGAZINE, lion's share fund

GUCCI × LION’S SHARE FUND

Gucci, one of the world’s leading luxury fashion brands, has joined The Lion’s Share Fund, a unique initiative raising much-needed funds to tackle the crisis in nature, biodiversity and climate across the globe. 

Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the Fund aims to raise over $100 million per year within the next five years for animal conservation, biodiversity and climate by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements.

Achim Steiner, UNDP Administrator, said: “This partnership with Gucci marks the continuing evolution of this innovative fund, which provides a unique opportunity for brands across all industries to join forces and help preserve and protect biodiversity across the globe. Wildlife populations are half the size they were just 50 years ago, and their habitats and ecosystems are destroyed at an unprecedented rate due to human activity. The Lion’s Share is an idea that is as innovative as it is simple – and it makes a real impact on wildlife conservation.”

Marco Bizzarri, President and CEO of Gucci, said: “The Lion’s Share Fund is an important addition to our conservation strategy. Nature and wildlife provide Gucci with inspired creation that is an integral part of our narrative through our collections and campaigns. With the increasing threats to the planet’s biodiversity, groundbreaking initiatives like The Lion’s Share Fund have the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and most threatened species.” Bizzarri continued “In a similar way, since 2018, Gucci has been totally carbon neutral across our supply chain and we offset our remaining emissions every year through REDD+, which protects critical forests and biodiversity around the world.”

Launched in September 2018, the Fund is already having an impact, providing a grant to improve critical radio systems for law enforcement officers protecting wildlife in Mozambique’s Niassa Nature Reserve and helping reduce the elephant poaching rate to zero, and providing a grant to help secure land for endangered orangutans, elephants and tigers in North Sumatra in Indonesia.

Animals appear in approximately 20 per cent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. The Lion’s Share gives brands the opportunity to take urgent and significant action and play their part in protecting our planet.

For more information, visit TheLionsShareFund.com.

robert graham, star wars, 360 MAGAZINE

ROBERT GRAHAM × STAR WARS

Robert Graham, the eclectic luxury American lifestyle brand is slated to launch a Star Wars capsule-inspired collection, in conjunction with Lucasfilm. The collection, in anticipation of the final installment in the Skywalker saga, Star Wars: The Rise of Skywalker, will be available for purchase starting November 16, 2019. Early access for VIP Collectors kicks off in select stores on November 14.

Best known for their signature “wearable art” and embellished sport shirts, Robert Graham utilizes an iconic trademark style throughout the capsule collection, as seen in pieces like the Skywalker sport coat, the Lord Vader sport shirt and the Darth Vader Lightsaber T-Shirt. The capsule will feature three men’s button downs ($298), two men’s sports coats ($1298), three men’s T-shirts ($128), two women’s blouses ($248-$398), one women’s T-shirt ($128), one women’s bomber ($498) and five pocket squares/silk scarves ($68-$248).

The Star Wars x Robert Graham capsule collection will be sold both in stores and online at Robert Graham, as well as at Bloomingdales, Neiman Marcus, Nordstrom, Saks and DXL, and select participating specialty retailers.

Malia Manuel, G-shock, 360 MAGAZINE

MALIA MANUEL × G-SHOCK

G-SHOCK PARTNERS WITH STAR SUFER MALIA MANUEL FOR SECOND VIDEO IN “24 HOURS OF TOUGHNESS” SERIES

New Campaign Centers Around Powerful Women Pushing the Boundaries of Time

Casio G-SHOCK recently launched the second of three videos in its powerful “24 Hours of Toughness” series, a campaign centered around influential women in the creative space and how they operate outside of the traditional 9 to 5.

Featuring Kauai, Hawaii native and female surf legend Malia Manuel, the campaign offers a behind-the-scenes look at Malia’s life on and off the board. Malia, who is a G-SHOCK ambassador, also became the youngest surfer ever to win the U.S. Open of Surfing at the age of 14.

“I love what I do and being able to inspire young female athletes,” said Malia. “As someone who doesn’t operate within the traditional 9 to 5, the campaign presented an exciting opportunity for me to showcase my everyday life and the place I love most.”

Malia’s video can be viewed in its entirety here: HERE.

“We’re excited to continue sharing inspirational stories through our campaign,” said David Johnson, Vice President of Casio’s Timepiece Division. “There are so many untraditional ways to achieve success and the women in our campaign don’t let the traditional boundaries of time stop them.”

In addition to showcasing Malia’s commitment to her sport, the new video also introduces the latest women’s series – the GMAB800. Designed with the active, modern woman in mind, the new watches feature several fitness-focused functions useful for daily health management and are the first women’s collection offering Bluetooth connectivity to measure the number of steps, the walking or running pace, and calories burned.

The GMAB800 collection retails for $120 each and are available for purchase at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

Jelly, transparent, watches, timepieces, accessories, G-Shock, Casio, 360 MAGAZINE

G-SHOCK SKELETON SERIES

CASIO G-SHOCK DEBUTS LATEST SKELETON SERIES IN THREE NEW COLORWAYS FOR FALL 2019
                                                                               
Three New Models Bring Nostalgia 90’s Technology to Popular DW5600 Series
                                                                       
Casio G-SHOCK adds to its popular DW5600 series debuting new timepieces in three new semi-transparent colorways Blue (DW5600SB-2), Green (DW5600SB-3) and Red (DW5600SB-4) for a simple, yet edgy, elevated look. 
 
Part of the latest Clear Skeleton Series, which launched this April, the new watches are colorful additions to the DW5600 series. Arriving in the popular candy color trends with their striking appeal including a one-tone chromatic color casing and band in transparent jelly style, these new models express a futuristic take on nostalgia.  The reverse LCD with matching color tint showcases a minimalistic design that matches the classic original G-SHOCK.
 
Inspired by the popular 90’s transparent handheld and home videogame systems, the newest DW5600SB models boasts the brand’s classic square shape and staple functions such as a built-in EL backlight and Flash Alert to provide easy use even in low-light conditions.
                                                                           
The DW5600SB models also come equipped with G-SHOCK technology including: 
                                                               

Shock Resistant

200M Water Resistance

Stopwatch

Multi-Function Alarm

Countdown Timer

12/24 Hr formats

 
The DW5600SB models will retail for $110 and will be available for purchase beginning in October at G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

Rapidly detecting invisible dangers to food

When food is recalled due to contamination from bacteria such as salmonella, one may wonder how a tainted product ended up on store shelves. New technology being developed at the University of Missouri could give retailers and regulators an earlier warning on dangers in food, improving public health and giving consumers peace of mind.

The biosensor provides a rapid way for producers to know if this invisible danger is present in both raw and ready-to-eat food before it reaches the store. Annually, more than 48 million people get sick from foodborne illnesses in America, such as salmonella, according to the Centers for Disease Control and Prevention.

“Current tests used to determine positive cases of salmonella — for instance culturing samples and extracting DNA to detect pathogens — are accurate but may take anywhere from one to five days to produce results,” said Mahmoud Almasri, associate professor of electrical engineering and computer science at the MU College of Engineering. “With this new device, we can produce results in just a few hours.”

In this study, researchers focused on poultry products, such as chicken and turkey. The biosensor uses a specific fluid that is mixed with the food to detect the presence of bacteria, such as salmonella, along a food production line in both raw and ready-to-eat food. That way, producers can know within a few hours — typically the length of a worker’s shift — if their products are safe to send out for sale to consumers. The researchers believe their device will enhance a food production plant’s operational efficiency and decrease cost.

“Raw and processed food could potentially contain various levels of bacteria,” said Shuping Zhang, professor and director of the Veterinary Medical Diagnostic Laboratory at the MU College of Veterinary Medicine. “Our device will help control and verify that food products are safe for consumers to eat and hopefully decrease the amount of food recalls that happen.”

Researchers said the next step would be testing the biosensor in a commercial setting. Almasri said he believes people in the food processing industry would welcome this device to help make food safer.

The study, “A microfluidic based biosensor for rapid detection of Salmonella in food products,” was published in PLOS ONE, one of the world’s leading peer-reviewed journals focused on science and medicine. Other authors include Ibrahem Jasim, Zhenyu Shen, Lu Zhao at MU; and Majed Dweik at Lincoln University. Funding was provided by a partnership between MU, the Coulter Foundation and the U.S. Department of Agriculture. The content is solely the responsibility of the authors and does not necessarily represent the official views of the funding agencies.

This study details the latest findings for this interdisciplinary team of researchers who have developed multiple biosensors and published results of their previous findings in Scientific Reports, Biosensors and Bioelectronics and Electrophoresis.

The Taste Returns

Los Angeles Times’ annual celebration of the Southern California culinary scene returns with events in L.A. and Costa Mesa. The pop-up block parties will take place at the Paramount Pictures Studios backlot over Labor Day weekend (Friday, Aug. 30 through Sunday, Sept. 1) and The MET over two days in October (Friday, Oct. 18 and Saturday, Oct. 19).

Hosted by The Times’ Food staff, each edition of The Taste will include three individual events. Unlimited tastings from the region’s best restaurants, a variety of wine, beer and seasonal cocktails, plus access to cooking demonstrations and talks by renowned chefs are included with admission. Tickets, ranging from $80 to $115, are on sale now at latimes.com/TheTaste. Early birds can take advantage of $20 off the ticket price with offer code SAVE20.

Photo credit: Courtesy of LA Times The Taste

AQUAhydrate Partners With Wounded Warrior Project

AQUAHYDRATE LAUNCHES PARTNERSHIP TO SUPPORT WOUNDED WARRIOR PROJECT WITH LIMITED-EDITION CAMO-GALLON

AQUAhydrate® has initiated a new partnership with Wounded Warrior Project®(WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of their Gallon package, the fastest-growing SKU in the high pH water segment. Available now through the 4th of July, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.

WWP is focused on supporting injured veterans, which includes providing free services in mental health, career counseling, and long-term rehabilitative care. Through its partnership with WWP, AQUAhydrate is helping to make sure warriors are supported on their journey to recovery.

“We’re excited to join forces with Wounded Warrior Project,” said AQUAhydrate investor/board member, Mark Wahlberg. “AQUAhydrate is proud to support their mission to impact and empower the lives of wounded veterans.”

“I’m thrilled to be working with the Wounded Warrior Project team,“ said AQUAhydrate Brand Director, Raz Inserra. “This is such an important partnership for us. All of Team AQUAhydrate is proud to be promoting this program and helping Wounded Warrior Project meet the growing needs of warriors, their families and caregivers.”

About AQUAhydrate

AQUAhydrate, Inc. is a Southern California-based performance lifestyle beverage geared towards the new generation of millennial consumers. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with electrolytes and natural trace minerals and then elevated to an alkaline pH of over 9. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance.  AQUAhydrate is the water of choice of health/fitness authorities, professional athletes, and sports teams. Leading health and wellness expert, Jillian Michaels, spearheads all health and fitness efforts as AQUAhydrate’s Chief Wellness Officer. AQUAhydrate also boasts active investors and board members Mark Wahlberg and Sean “Diddy” Combs as owners. AQUAhydrate is available at retail locations across the U.S. as well as Amazon.com and GNC.com. Follow on Facebook, Instagram and Twitter.  

About Wounded Warrior Project

Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers – helping them achieve their highest ambition. Every journey is different, and Wounded Warrior Project meets warriors wherever they are on their journeys to recovery. Learn more at woundedwarriorproject.org.

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.