Posts tagged with "reviews"

Vaughn Lowery, 360 MAGAZINE, business, illustration, sara sandman

Understanding the Influence of Product Reviews on Retailers

When you think about the power and influence of product reviews, you will notice that it can be both good or bad for your business depending on the review and the situation. Ideally, your business would flourish if you get positive reviews, but it won’t fare so well if there was negative feedback. This is just how impactful any product review can be to retailers. 

So, let’s dive in and understand a little more about the effects of customer reviews on any business.

Customer’s Trust

Authenticity and customer trust are difficult to come by in the business world, which is why a product review can show customers just how trustworthy a retailer is. Positive feedback and good experiences can prove to people that they should invest in your goods or services, but it would be the complete opposite if the review wasn’t favorable towards you. With enough bad reviews, it could be extremely difficult to try and fix the situation and change people’s perception of your brand. This is why product reviews are so important, especially if they are positive. It would make people rest easy and assured that they are purchasing a product from the right brand. They would definitely come back for more once they’ve established your authenticity and integrity, making their trust in you stronger than ever.

Your Sales 

Product reviews can significantly influence your sales and your exposure might end up being positive or negative depending on the number of favorable reviews available to the public. Your goal is to bring in more leads and boost your sales; product reviews can achieve this for you. The researchers and reviewers at https://radarlogic.com/ state that reliable reviews can evaluate any retailer’s product based on the features, quality, and performance. This gives any customer searching for a product an estimated value for the price of the item they’re after. With enough unbiased reviews that help people get value for money, you can see a significant rise to your sales thanks to positive reviews. However, your hopes and dreams of gaining profits won’t be easily achievable if the feedback was negative, and people won’t see real value in your products in that case. 

Chances To Be Better

You are guaranteed many chances of improving your business and this works no matter how good or bad the review is. If customers deem your offerings attractive, they will still give you feedback on some of the stuff they wish could be there. This will make you adapt and change to their likings promptly. This is the same if the reviews aren’t so favorable. People will give you the insight you need to consider to make the necessary changes to your product and keep the customers happy. Either way, the knowledge, feedback, and insightful comments will help you build a better and stronger brand that can compete with other rivals in the market. You’d be surprised at just how a retailer can turn in a new leaf thanks to people’s reviews. 

The Information Given

People will always want more information through reviews, even if they were good ones with positive experiences. They would want to know why the product was good or bad; lack of details would mean less attention and lower conversion rates. Also, you can’t hope for a product to improve with minimal details. Saying that the product “X” is “good” or “bad” isn’t enough to convince anyone. So, a product review needs to have adequate information to have any sort of influence on your business.

Your Online Presence

Any retailer or company needs a strong online presence because the digital world is how you’d make most of your sales and attract your possible leads. This makes any retailer implement specific SEO strategies that can increase traffic to build their rank on the search lists. If the reviews were nice and people believed that your content and products are credible, then Google will see that and would elevate your rank higher. But if the reviews were constantly negative and people didn’t see any changes, then fewer people will visit your platform. This will create a downward spiral of low sales, traffic, and profits because your rank would be so low on the search engine lists. 

Product reviews can be a double-edged weapon that could make or break your brand. The customer base has the power to lift your business to the sky or drag it down to the ground depending on how good their experience was. Word travels extremely fast online and you should never underestimate the digital world with its different platforms that review products. The effect of any review is stronger than you could possibly imagine.

Ryan Adams’s New Music Video

Today, Ryan Adams shared “Fuck The Rain,” the lead single from Big Colors, which is the first of three albums he will release in 2019. 

Download / stream the track, which features a guitar solo by John Mayer, HERE.

Ryan Adams said, “Check out this song it’s cool. Or don’t: We all might die. Trump is President. I love you, sincerely Ryan Adams.”

Adams will embark on a tour of the U.K. and Ireland on March 31 at Dublin’s historic Olympia Theatre. He has partnered with CID Entertainment to offer Fan Experiences that grant access to Ryan’s Pinball Lair pre-show experience and premium seating during the show. The pre-show experience will feature a variety of pinball games, a private bar, and a specially curated Ryan Adams gallery. Ryan Adams Fan Experiences are available with the ticket pre-sale, which launched earlier today. For additional information, visit https://www.cidentertainment.com/events/ryan-adams-tour/. Tickets go on sale to the general public this Friday, January 25, at 9:00 AM. See below for itinerary.

Now available for pre-order HERE.

Big Colors will be released on April 19 via a partnership between Adams PAX-AM label and Blue Note Records. Fans who pre-order Big Colors in digital form will instantly receive “Fuck The Rain.” The album is also available for pre-order in limited edition vinyl and CD formats at Adams store and can be bundled with the exclusive 7” single, “Anybody Evil.”

Adams, who has been hailed as “one of the most elegant singer-songwriters of his generation, by The New York Times, co-produced the album with Beatriz Artola. John Mayer, Bob Mould, Benmont Tench, Don Was and The Section Quartet are featured on Big Colors, which was recorded at Electric Lady, Capitol Studios and Adams’ own PAX-AM.

Big Colors has won praise from those who received early copies of the album. Robert Costa, The Washington Posts National Political Reporter, observed, :It reminds me of early 90s Petty, veering from soaring rockers to wistful songs that you could imagine Adams busking on a street in L.A.” Kristin Davis (Sex and the City) said, “Big Colors is a kaleidoscope of feelings and moods. My favorite song on continuous loop is (expletive) the Rain, love it so much.” Writer-director-actor Judd Apatow observed, “I am excited to binge Ryan Adams. Big Colors is the first album and it is indeed big and colorful, at times super fun and rocking, at other times more emotional and thoughtful but all with a sound that feels both modern and stripped from the jangles of my youth in the 80’s.”

Jillian Jacqueline, who has opened for Adams, pronounced it “full of beautiful and painful truths.” Ted Allen (“Chopped”) said it’s “GREAT, beginning to end. Plaintive & pretty one minute, ferocious and shredding the next and always hooky/jangly. Dreamy poetry, too.” Evan Rachel Wood (“Westworld,”The Ides of March) noted, “Once again @The RyanAdams deals up comforting melancholy, like a rainy day, and curve balls left and right that got my blood pumping.”

Big Colors follows Adams’ 2017 album, Prisoner, which debuted at No. 1 on Billboards Top Rock Albums, Alternative Albums and Americana/Folk Albums charts.

Track Listing: Big Colors

1. Big Colors

2. Do Not Disturb

3. It’s So Quiet, It’s Loud

4. Fuck The Rain

5. Doylestown Girl

6. Dreaming You Backwards

7. I Surrender

8. What Am I

9. Power

10. Showtime

11. In It For The Pleasure

12. Middle Of The Line

13. I’m Sorry And I Love You

14. Manchester

15. Summer Rain

Phony Ppl Premiere Dizzying Visuals of “Way Too Far”

Phony Ppl recently unleased their new album mō’zā-ik (300 Entertainment), the follow-up to 2015 Yesterday’s Tomorrow. Blending soul, funk, R&B and more, each song on the 11-track set plays as an extended jam between five musicians playing at their peak and garnered attention from the likes of NPR, Pitchfork, Rolling Stone, and NYLON, who called the album “ethereal as hell.”

Recently, the Brooklyn-based quintet release the dizzying visuals for their song, “Way Too Far.” Directed by Joe Well who has directed videos for Kendrick Lamar, YG, Puff Daddy, and The Internet, the production company who produced the video–Pyscho Films–recently produced the video for Jay Rock ft. Kendrick Lamar– “Wow Freestyle” as well as Aminé–“Reel It In.” The video follows the band and gives us a window into their world, and features cameos by Briana Shanee Wilson (Influencer/Entrepreneur/Creator of Matte Brand) and Patrick Paige II of The Internet.

The new record was met with rave reviews, with the band making Rolling Stone’s 2018 Hot List, with David Fricke noting how they are “ready for the world with  mō’zā-ik. NPR Music premiered the album via First Listen, calling it a “stepping stone for the Brooklyn Band as a subconcious vacation for the listener while moving through the world…or maybe even a retreat from it.” The collection was also featured on NPR’s ‘New Music Friday– 8 Albums You Should Hear Now.’ Pitchfork added mō’zā-ik to their ‘5 Best New Rap Songs’ list, raging about how “the group mashes so well” and “every element of their sound complements the other.” The band also appeared on MTV’s TRL, were interviewed on Sway In The Morning, are currently the face of Spotify’s Newness Playlist, and were featured as Artist of the Week by both TIDAL and Soundcloud.

The band are currently supporting Pusha T on the second leg of his Daytona Tour wrapping up with two shows in their home town at Irving Plaza in New York, and will also be playing a headlining show at Mercury Lounge December 28, with tickets on sale Nov. 20th. See below for full tour routing.

Tour Dates:

*with Pusha T

‘MŌ’ZĀ-IK’ TRACK LIST

  1. Way Too Far
  2. Once You Say Hello
  3. somethinG about your love
  4. Cookie Crumble
  5. the Colours
  6. One Man Band
  7. Think You’re Mine
  8. Move Her Mind
  9. Before You Get a Boyfriend
  10. Either Way
  11. on everythinG iii love

1/3 TripAdvisor Reviews Are Fake

HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake.

Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel.

Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has always been able to have an independent review department. The site’s advertising sales have always been independently strong like Google or Amazon.”

Additional Tim Hentschel talking points:

  • “This debate is very old in travel tech circles. Everybody has been trying to build the perfect machine to spot fake reviews, but nobody has gotten close yet.”
  • “There are sites that make you verify a purchase before you can post a review, but those can be tricked as well, especially by a hotel or restaurant generating fake receipts.”
  • “Up to a few years ago the general consensus in travel tech circles was overall rating is a good indication of the quality of the project, i.e. anyone can fake a few reviews, but if you have hundreds and thousands of reviews and they are mostly positive or mostly negative, then that is good sign of the overall quality of the product.”
  • “A large problem are sites that charge companies a monthly fee to keep up positive reviews. Yelp is facing multiple lawsuits for this practice.”

HotelPlanner.com, the largest group hotel booking site in the world, was called the “go-to site” for travel planners by The New York Times.