Posts tagged with "retailers"

Cannes Became Best Destination for Festivals

Cannes – European champion, crowned “best destination for festivals and events” at the World Travel Awards 2021

After being recognized as the best French City, Cannes has just won the title of “Best Destination for Festivals and Events in Europe” at the World Travel Awards 2021, considered the Oscars of Tourism. It is on the top step ahead of London, Barcelona, and Munich!
A recognition of the know-how of the entire events ecosystem in Cannes.“Cannes has won the World Travel Awards 2021, which is the international reference as “Europe’s Best Festival and Event Destination”. I would like to salute the mobilization and work carried out by all the professionals of our destination: restaurateurs, retailers, hotel staff, florists, beach managers, taxis and tourist transport, security services, communication teams, sales staff…

This award is international recognition of Cannes’ unique know-how and places us as a world leader in hosting and organizing prestigious events.” – David Lisnard, Mayor of Cannes

World-famous for its film festival, Cannes has for years hosted the biggest international festivals and events, such as the Cannes Film Festival, CANNESERIES, MIPIM, Cannes Lions, Tax-Free World Exhibition, MIPCOM, Cannes Yachting Festival, and the International Games Festival, the Cannes – Côte d’Azur France Dance Festival, the “Electronic Beaches”, the Pyrotechnic Art Festival, the Nice – Cannes Marathon, the Royal Regattas…

The Palais des Festivals et des Congrès is at the heart of Cannes, by the sea, and events bring the whole city to life. From the Croisette to Le Suquet and including the beaches, hotels, and restaurants, the whole destination revolves to the rhythm of fairs and festivals.

A city of solidarity around events activities, all Cannes’ professionals bring their talents together to make Cannes shine internationally.

The premier congress center in France (outside Paris), this leader in Europe’s events world continues to develop its activity with new festivals such as the world festival of artificial intelligence, and new services such as installing a permanent digital studio equipped with cutting-edge technologies.

Cybersecurity illustration by Heather Skovlund for 360 Magazine

Amazon × MGM Studios Merger

Amazon announced that it will be acquiring MGM Studios for $8.45 billion, in an effort to bolster the already growing Amazon studios and making it the second largest acquisition on Amazon’s part, following its $13.7 purchase of Whole Foods in 2017.

According to cybersecurity expert Mark Stamford, CEO of OccamSec, a deal of this scale will require a complete review of its cybersecurity infrastructure, as the process of fully merging these entities are rarely completed in the expected timescale.

Mark continues:

  • The standard “merger” due-diligence template goes into great detail looking at financial & legal status issues, but rarely seems to consider the potential liability associated with linking into an organization with a seriously compromised infrastructure. 
  • Trying to coherently map risks or produce an enterprise security plan for this type of environment is incredibly challenging, when multiple systems are coming together
  • With such notable deals, most attackers reside within the organization’s network for over 100 days before discovery, so there is a very real risk of starting work on merging infrastructure, whilst being observed by an interested resident attacker, who will be keenly looking out for an opportunity to vector into the core organization’s networks

Mark says, “Exercising strategic due-diligence during a merger or acquisition, is the most effective what for any organization, like Amazon, to protect itself from cyber threats.”

We had the opportunity to ask Mark Stamford some questions as far as the merger and his expert opinion(s):

Q: What changes can be expected with a merger like the Amazon/MGM Studio merger?

MS: The merging of two different cultures always prompts a lot of changes. In this case, MGM is going to become more like Amazon than the other way round.

Q: Do the benefits outweigh the risks with this type of merger?

MS: Yes, I assume so, from a cyber perspective, the main risk is joining two networks together that have different structures, and probably issues. So, for example I was called in to help with some M&A work once, the new network was plugged in…and brought a heap of malware with it which quickly spread into the acquirers’ network.  It later transpired that some of the IP, which was the very reason for the merger, had been stolen.

Q: What challenges is Amazon, an online retailer, facing when merging with MGM Studio?

MS: Both operate in different ways. The majority of movie making companies seem to follow the “if it ain’t broke don’t fix it” mantra. So, technology tends to be a hodge podge, along with processes etc.… Amazon meanwhile is a tech company, and while primarily known as a retailer, has considerable presence in the cloud (with AWS) so has a lot of cutting-edge technology at its disposal.

Q: What are some ways to help the process move along with ease?

MS: Again, in a cyber perspective there needs to be due diligence done on the MGM environment. At the same time, since both organizations probably have a range of security tools, seeing who has the best tool for the job can save money in the long term.

Also, not to be discounted is the human element in cyber security – any merger results in layoffs. So, the potential for a “disgruntled insider” increases. The way to help with that is communication – not more monitoring.

Q: How can Amazon prevent cyber-attacks during the process of the merger?

MS: MGM makes a nice target right now, since at some point their technology will be integrated into Amazon, and if I was a bad guy, I would assume they are the softer target of the two. Amazon should work with MGM to ensure their security is at a “good” level, and work on the integration aspects – two distinct cyber security teams need to become one, quickly.

Q: In your opinion, does Amazon face cyber risks from vendors or third parties with the onset of the merger?

MS: I think amazon always faces this risk, as does everyone. Since the organization is increasing in size, the “attack surface increases” so yes, they do face risks.

Q: What are the biggest cybersecurity threats at the moment?

MS: Motivated attackers, be that nation states, criminal groups, hacktavists, or others. Ransomware is getting a lot of press right now. However, I think the biggest threat is the endless cost spiral companies are trapped in trying to deal with this.

Q: What are some ways to ensure that the infrastructure is not compromised?

MS: Defense in depth continues to be the key. Layers of security, which work together, and consider the context of the organization (how it makes money or delivers its service) in order to support that mission.  I assume Amazon will expand their cyber security program across MGM fairly quickly, which checks a number of boxes and provides a good starting point.

One issue may be that a movie studio faces different kinds of attackers than Amazon. Movie studios are primarily about their IP, everything else always seemed to be secondary to that. Stealing a movie is a different attack then ransomware, which we have seen borne out in practice (various insider attacks to steal content for example).

Q: What are your certifications in the cybersecurity field?

MS: I have been involved in cybersecurity since I was 11. Was senior penetration tester for a global consulting company, ran a security program at a global investment bank, and have been running a security company for 10 years.

Q: What does effective cybersecurity look like to you?

MS: Cost effective, business aware, and layered.

DIY Guide for Garage Door Installation

A new garage door can modernize the exterior of your home and improve your home safety as well. Some retailers offer complete garage door installation services. However, sometimes, you will be required to repair the garage door in case of breakdown. Doing it yourself may save some extra cash. If you have in-depth skills, you can install your new garage door in a matter of days. 

To successfully install the garage door safely and effectively, ensure all the necessary tools are available. Once this is done, follow all guidance and installation tips provided by the manufacturers. 

You will need to have several mandatory tools and equipment as you prepare to install the garage door. Once you have all the necessary tools, it’s time to dive into the real task. Here are few steps to follow for a successful garage door installation.

Ease the Tension of Your Garage Door

The first step during garage door repair Sugar Land TX is to remove the springs. During this step, you need to exercise extreme caution to avoid unprecedented injuries. You don’t want that heavyweight to end up on your toes. Therefore, make it a habit to release the torsion spring’s tension before commencing your garage door repair.

To successfully remove the springs, you need to use the adjustable locking pliers to clamp the spring shaft and wedge the pliers against the door’s wall. When you do that, you will notice holes in the spring cone. The holes are used to loosen and tighten the spring. Use the string rod to loosen the screw that holds the winding cone.

Disconnect the Garage Door

At this point, you have released the tension of the garage door. What follows is to disconnect the door from the opener. It would be best if you also were vigilant when disconnecting your door. After all, your safety is paramount during any DIY activity. 

How do you disconnect your door safely? Pull that red-colored handle. It is an emergency release handle. You will notice you’re moving in a vertical position to allow you lower and raise your garage door with ease. Start at the top and remove the hinges. After that, loosen the boots to separate the track and the panels. 

Assemble the Sectional Door Panels

At step three, the real installation begins. You can now replace a few things here and there to reinforce the panels against blowing in the center, make holes, and use the screw to secure the bar to the panels. Attaché the hinges on each panel and attach axial support to the top and bottom panels. After that, you will now start to replace each new panel with the previous one and repeat the process to the end. 

Install the Hinges and the Tracks

At this point, you are halfway through with your garage door installation. Attach the top hinge to the panel and place the axle into the hinges. Next, install the track and ensure wheels lie perfectly in the track. Lastly, secure the door cable to the hook on the panel axle support, then attach the bottom bracket to the wall. 

After that, put together every single material that supports the spring. Attach them to the track, then use the door ceiling support, place the curved section of the track on the vertical piece pre-crafted. After doing that, you then attach the other side of the ceiling bracket. Line your horizontal and vertical tracks up, and then bold them together.

Finish Up Everything 

You are almost done. The next step would be to connect the spring anchors to the springs. Attach the spring locking cone, bolt the two springs tightly to the header bracket.

Slide the torsion rod into the holes located in the side header brackets, and fix the pulleys to each end of this rod to install it. 

Attach the cable from beneath to the pulley wheel to turn the wheel. Doing this will help you pull any taut over the pulley. Slide the wheel to the header bracket to tighten all parts. After that, you then fix a pair of locking pliers to the rod outside the bracket.

Lastly, follow your manufacturer’s manual on carrying out garage door repair Sugar Land TX to help determine how many turns are required to tighten the spring properly. Once the spring is tightened correctly, replace all bolts to lock the spring in place before removing the torsion rod’s pliers.

Easter illustration by Heather Skovlund for 360 Magazine

Plant-Based Easter Basket

Spring is a few weeks away, and holidays are coming up too. Many want to put some spring-like decorations on the table or use them as a centerpiece. But some don’t know where to begin. Lively Root wants to guide you through the process so you can use what you have on the shelves while also using your indoor plants!

What type of container?
Let’s build a table arrangement together. Start with digging through your old Easter baskets, containers of any shape, size, or color (painting is optional later). Set them all out.

Gather the Extras
Then pull together any accessories you might want to use in your display. You can use Easter motifs like eggs, crosses, bunnies, carrots, cabbages, etc. We will use birds, eggs, and nests for our presentation so the arrangement could be in use for longer than just one holiday. You may even venture out on a walk and pick up bits of nature to use too. Mosses, twigs, dried cones, or leaves can also be a part of the collection.

Grouping Plants and What to Consider
Next, gather your houseplants in the 4-6″ grower pot containers that you have. Different heights would be excellent, as well as those that have pretty colored leaves or blooms. For this presentation, the kalanchoes and Neanthe Bella Palm, Snake plant, English ivy gold child, spider plant, and pink polka dot plant are compatible because they all like to dry out between waterings. As you assemble plants in groupings, you’ll want to consider their light needs as well as watering and humidity needs. You may want to use this assembly temporarily or for several weeks. It will be easier to maintain if all the plants take basically the same type of care.

Recycle and Repurpose
If this will be semi-permanent, you’ll want to make sure that your container drains well. If your planter doesn’t have a drainage hole, get out your handy-dandy drill and drill a few holes in the bottom.

You may want to recycle an old Easter basket or gift container you got a gift in prior. You may find something but not like the color anymore! That’s when a paintbrush and chalk paint comes in handy. It’s easy to use and easy to clean up.

If you don’t have a collection of has-beens, drop by the local resale store and rummage through their cast-aways. You’re sure to find the perfect container.

Create Groupings
Once you have your containers, clean them up, paint them and let them dry. Next, assemble your plants and accessories. Do small groupings to see what you like best. Place the plants (in the grower pot) in your chosen container just to see how the arrangement looks before assembling. Take a picture with your phone to remember the setup. Then remove all the items. We use a screen to place over the container’s bottom to help hold the soil, so it doesn’t drip through and clog the drainage holes.

Next, select the correct potting soil for the plants you assemble. At this point, you can either keep the plants in the grower pot and set them in the container and cover them with craft moss or pot them straight into the decorative container. It’s up to you. If it is a temporary selection, then the grower pot assembly may be the easiest way to go. We use a cactus and succulent mix with a little well-draining potting mix together for these plants.

Plant and Assemble

You will want to build the soil up a bit before placing the plants. Remember to leave the soil line below the top of the container about 1/2-1 inch so there won’t be water spillover. If using it temporarily, you can keep the plant in the grower pot and place them on the soil. If you’re using it as a more permanent collection, remove the grower pot and place the plant where you want it in the assembly. As you go, fill in around each plant, tucking soil in between each one so the roots are covered and secure.

Do the rest the same way. If needed, make a funnel out of a plastic container or poster board and feed the soil through it to get to the tight spots where your hands don’t fit. Tamp down the soil with your fingers or a spoon. Be careful not to bury the top of the stems in soil but just up to your plant’s soil line. You can add a top dressing of time-release fertilizer or use a balanced liquid fertilizer when watering. Once it all is assembled, use a clean paintbrush to brush any excess soil on the leaves. Then check the soil moisture around each plant and water as needed. Next, top dress with craft moss or colored rocks.

Then slide in your accessories to make it festive!

Mix Nature In
Another fun way to decorate around the house is to use the nature items you might have picked up outside. Bark, twigs, and moss can be a part of the next project. Inspect the items for ants, bugs, or the like before assembly and remove them.

Keep your plant inside its grower pot. Use a hot glue gun to glue the pieces around the grower pot and assemble them in an organic arrangement.

Finish it off with some twine or raffia. Set these on a side table or in a collection together. Or you can use them at each place setting as a take-home gift for your guests.

Now, once you’ve got your decorations finished, snap a photo and share it with us on Instagram or Facebook! We’d love to see your plant creations! Tag us with #LivelyRoot and share the love!

Extra bonus:
Use your children’s leftover Easter baskets to repurpose into a summer arrangement by following the same instructions as above. We didn’t plant them in the soil this time but left them in the grower pots and tucked moss around the containers. When it’s time to water, just disassemble, water, let drain, and then place back into the basket. We included a clear plastic saucer to protect the basket in case of leftover dripping

About Lively Root

At Lively Root, the green spaces created have been instrumental in development as horticulturists, for an ideal green space. Lively Root’s plants are home-grown and full-scale fulfillment centers. They only sell eco-friendly products that are packaged and delivered right to your doorstep. Founding members have over a century of horticultural experience as growers, retailers, and landscapers, ranging from small plants to indoor plants, outdoor plants, large trees, and flowering shrubs. They have planted & maintained trees on residential and commercial properties. Plants improve health by purifying the air, soothing stress, making people feel happier, and offering style and ambiance. 

fashion illustration for use by 360 Magazine

FashionGo Has 1st Online Trade Show Event

FashionGo, a leader in the wholesale fashion marketplace, has been quietly dominating the wholesale B2B e-commerce space for vendors and retailers for the last 20 years. The company more than tripled the average number of new registrants this past July and August. With this registration increase coupled with retailer activity that has more than doubled since June and keeps growing, FashionGo is seeing a continuous and exciting surge on their platform.

With its finger on the pulse of what is trending given the platform’s emphasis on in-stock merchandise with more than one million styles and how it is now home to 1,200 wholesalers and 420,000 retailers, FashionGo is redefining how the wholesale industry does business online.

FashionGo just completed its first-ever FashionGo Week — a two week online trade show event experience accelerated by the pandemic to connect thousands of vendors and retailers to discover new opportunities via a powerful digital experience. Designed to bring the trade show format to life in an engaging and powerful digital experience, FashionGo Week allowed vendors to maximize in-season merchandising for retailers with platform tools and features that help with buying decisions.

About Paul Lee:

Paul Lee is the CEO of NHN Global Inc., where he provides executive leadership to several wholly-owned B2B technology businesses including FashionGo, a wholesale online marketplace for the fashion apparel, accessories, footwear and beauty industries.

Paul began his career in investment banking primarily in mergers & acquisitions. His 14-year tenure on Wall Street included roles at many prominent firms such as Citigroup, Dresdner Kleinwort Wasserstein, Merrill Lynch and Berenson & Company with a focus on Fortune 500 companies in the consumer & retail sectors. His notable clients included Wrigley, Best Buy, Sally Beauty, CKX (owner of American Idol) and Nordstrom (advised on sale of their Faconnable brand).

In 2014, Paul pivoted from Wall Street to C-level executive roles and eventually transitioned to NHN Global, a subsidiary of South Korean-based NHN Corporation, for three years before taking the role as CEO at NHN Global in January 2020. His expansive career path and far reaching skill set are serving NHN Global well in the companies’ pursuit of strategically expanding in North America.

Paul is a graduate of SUNY at Binghamton and Cornell University’s Johnson Graduate School of Management. He currently resides in Los Angeles with his family.

Boycotting Xinjiang Cotton – No Easy Feat

The United States is moving forward with legislation that would effectively ban cotton imports from China’s Xinjiang province over potential links to forced labour – but such a step would be a massive challenge for the apparel industry, according to GlobalData, a leading data and analytics company. 

The Uygur Forced Labour Prevention Act shifts the goalposts on forced labour by requiring importers to prove any products made in, or containing inputs from, the Xinjiang Uyghur Autonomous Region (XUAR) were not produced using forced labour.

Leonie Barrie, Apparel Analyst at GlobalData, says, “Forced labour in any form is unacceptable, and US lawmakers clearly believe an all-out bar is the best way to tackle the problem, as well as sending an important message to Beijing over its policies in the region. Yet, it would be hugely difficult for the apparel sector to enforce due to the sheer scale and complexity of its supply chains.

“As many as one in five cotton garments sold globally is likely to contain cotton or yarn from Xinjiang, often mixed with cotton from other sources and used by garment makers around the world,” Barrie went on to say. “So even if brands have no direct relationships with Xinjiang suppliers, it’s almost impossible to establish whether the cotton in their clothes is tainted by Uyghur forced labour in China.”

Difficulties in accessing the region and speaking openly with workers mean third-party supply chain audits are not an option. Although new tools are being developed to provide greater transparency and traceability from cotton field to consumer – including the use of forensic science and DNA tagging – they can only confirm if the cotton in a product comes from a known source. There are as yet no accurate tests to specifically identify or eliminate Xinjiang cotton. 

“Trying to shift production out of China is yet another challenge,” Barrie added. “Not only do global supply chains depend so heavily on Chinese materials, but nowhere else can match the country’s skills, quality, product variety, factory capacity, and range of products from raw materials to final garment.

“The next step for the Uygur Forced Labour Prevention Act is a Senate vote, but if it’s derailed by the upcoming November elections it will have to be reintroduced next year. Either way, the Xinjiang issue is not going to go away, so brands and retailers must brace for more scrutiny of their supply chains.”

About GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

GlobalData | LinkedIn | Twitter

Future of Retail

Report by MySize

The Future of Retail and Contactless Shopping

How Can Retailers Build Customer Loyalty – While Still 6 Feet Apart?

METHODOLOGY

MySize is a leading retail measurement technology company, used by companies such as Boyish Jeans, U.S. Polo Assn. and Intimates Uncovered. As states move to reopen, consumer trust has waned following events connected to the global pandemic. In order to better assess how consumers feel about returning to the physical retail setting, MySize conducted the following survey that outlines how consumers view the current in-store shopping experience, and their pain points with e-commerce operations.

To capture these insights, MySize surveyed 1.5k people across the United States.

The data derived from this survey revealed that consumers still crave a personalized shopping experience, but appreciate contactless tech-driven solutions. Consumers trust retailers and brands that implement new rules (i.e. private fitting rooms and requirements for holding returned clothing) in order to feel more safe about returning to stores post-COVID.

The survey also showed that the majority of consumers do not trust their clothing will fit them without physically trying apparel items on, which shows how critical contactless measurement technology will be to the future retail experience.

CONSUMERS ARE READY TO SHOP IN-STORE AGAIN

71% of consumers say that they feel comfortable shopping in-store at non-essential retail locations following the coronavirus pandemic. But, are they ready to step back in-store immediately?

TO WAIT, OR NOT TO WAIT?

The majority of those polled (30%) said they would feel comfortable shopping in-store again immediately

  • 26% of consumers will wait 2 weeks after the stores reopen to shop in-store
  • 18% of consumers will wait 1 month
  • 14% of consumers will wait 2-3 months
  • 11% of consumers will wait over 4 months after stores reopen to shop in-store again

Females are more hesitant to return to stores than men

  • The majority of women (28%) will wait 2 weeks after the stores reopen to shop again
  • The majority of men (36%) will return in-store immediately after stores reopen

Gen Z is also much more cautious than any other generation to shop in-store again

  • A whopping half of Gen Z will wait 2 weeks before shopping in-store again
  • Majority of Millennials, Gen X and Baby Boomers will all return in-store immediately

SO, WHERE WILL THEY SHOP?

The majority (49%) of consumers say they will feel most comfortable shopping at small, local retailers following the pandemic

  • 35% of consumers say they will be most comfortable shopping at department stores following the pandemic
  • Only 16% of consumers say they will feel most comfortable shopping at standalone specialty retail stores

Baby boomers are the most likely to support local businesses, with the vast majority (59%) responding that they will feel most comfortable shopping at small, local retailers

Will Gen Z, on the other hand, revive department stores?

  • The majority (43%) of Gen Z respondents said they feel most comfortable shopping in department stores following the pandemic

WHAT WILL CONSUMERS BE AVOIDING?

Shoppers say they are the most uncomfortable to shop in-store for the following:

  • The majority of shoppers (49%) are uncomfortable to shop for apparel now
  • 33% of shoppers are uncomfortable to shop for cosmetics now
  • 18% of shoppers say they are uncomfortable to shop for shoes now

WHAT MAKES SHOPPERS FEEL SAFE

Post-COVID-19, shoppers said that the following would make them feel the safest when shopping in-store:

  • 28% said requiring contactless payment options and purchases made via mobile devices
  • 27% said retailers holding returned clothing and/or merchandise for 48 hours
  • 26% said being able to book a private fitting room in advance that has been properly sterilized
  • 18% said retailers color coding returned clothing, based on how long ago the item was returned

SAFETY PRIORITY SHIFTS AMONGST GENDER AND AGE GROUPS

Breaking down the data from the previous question, we found the following:

  • The majority of Gen Z respondents (32%) would prefer to be able to book a private fitting room over all other options
  • Additionally, the majority of male respondents (28%) would also like to be able to book a private fitting room
  • The majority of Millennial respondents (30%) said that they would prefer that retailers require contactless payments
  • The majority of Baby Boomers (28%) would like retailers to hold returned merchandise for 48 hours
  • Similarly, the majority of female respondents (30%) would like retailers to hold returned merchandise for 48 hours

WHAT CONSUMERS WILL MISS ABOUT PRE-COVID SHOPPING

The majority of consumers (56.41%) responded saying that the most impacted aspect will be getting to try on items before purchasing

  • 19.66% of consumers responded with browsing at their own leisure
  • 13.25% said receiving recommendations from store employees
  • 10.68% of consumers responded with the social aspect of in-store shopping

Baby Boomers (24%) were the number one group who responded with browsing at their own leisure

CONSUMER TRUST & PROPER FIT

61% of consumers do not trust that their clothing will fit without physically trying it on

  • Baby boomers were the least likely to trust that their clothing will fit (34.74%), followed by millenials (19.48%)

With the majority of respondents lacking trust in retail sizing, how do the majority of consumers determine their proper fit when making online purchases?

CONSUMERS AND SIZING

The survey results show that when online shopping, the majority of consumers would proceed with their purchase by making a guess on their size for the apparel item:

  • 44.07% of respondents would make a sizing guess and hope that it fits
  • 34.27% of respondents wouldn’t buy the item all together
  • 21.67% of respondents would purchase multiple sizes and return unused merchandise at a later date

Men are more likely than women to purchase multiple sizes and return unused merchandise at a later date

  • 52.92% of men would prefer to purchase the item in multiple sizes and return the additional merchandise
  • The majority of women (61.72%) would prefer to make a sizing guess and hope that the item fits

THE REASONING BEHIND RETURNS

The majority of consumers (76.97%) reported that the most common reason behind returning clothing merchandise was that the item didn’t fit properly

  • 18.42% commonly return items because it’s not their style
  • 4.61% return clothing merchandise because it’s damaged

Millennials return items the most because they don’t fit properly

Additionally, consumers what convenience when it comes to return:

  • 53.42% prefer to return items in-store
  • 30.34% want to mail the item back
  • 15.81% prefer to curbside return
  • 0.43% wouldn’t return the item

TRANSPARENCY IN SIZING

The majority of consumers (93.54%) believe that retailers need to be more transparent about clothing sizes and the way in which items fit

  • A slim percentage (6.46%) of consumers do not feel that retailers need to more transparent about clothing sizes
  • Out of the percentage, males are the least concerned with retail sizing transparency
    • 66.67% of males do not feel that retailers need to be more transparent

Baby Boomers are the most concerned group when it comes to sizing transparency

  • 29.33% of Baby Boomers feel that retailers need to be more honest when it comes to clothing sizes
Vaughn Lowery, 360 MAGAZINE, business, illustration, sara sandman

Understanding the Influence of Product Reviews on Retailers

When you think about the power and influence of product reviews, you will notice that it can be both good or bad for your business depending on the review and the situation. Ideally, your business would flourish if you get positive reviews, but it won’t fare so well if there was negative feedback. This is just how impactful any product review can be to retailers. 

So, let’s dive in and understand a little more about the effects of customer reviews on any business.

Customer’s Trust

Authenticity and customer trust are difficult to come by in the business world, which is why a product review can show customers just how trustworthy a retailer is. Positive feedback and good experiences can prove to people that they should invest in your goods or services, but it would be the complete opposite if the review wasn’t favorable towards you. With enough bad reviews, it could be extremely difficult to try and fix the situation and change people’s perception of your brand. This is why product reviews are so important, especially if they are positive. It would make people rest easy and assured that they are purchasing a product from the right brand. They would definitely come back for more once they’ve established your authenticity and integrity, making their trust in you stronger than ever.

Your Sales 

Product reviews can significantly influence your sales and your exposure might end up being positive or negative depending on the number of favorable reviews available to the public. Your goal is to bring in more leads and boost your sales; product reviews can achieve this for you. The researchers and reviewers at http://radarlogic.com/ state that reliable reviews can evaluate any retailer’s product based on the features, quality, and performance. This gives any customer searching for a product an estimated value for the price of the item they’re after. With enough unbiased reviews that help people get value for money, you can see a significant rise to your sales thanks to positive reviews. However, your hopes and dreams of gaining profits won’t be easily achievable if the feedback was negative, and people won’t see real value in your products in that case. 

Chances To Be Better

You are guaranteed many chances of improving your business and this works no matter how good or bad the review is. If customers deem your offerings attractive, they will still give you feedback on some of the stuff they wish could be there. This will make you adapt and change to their likings promptly. This is the same if the reviews aren’t so favorable. People will give you the insight you need to consider to make the necessary changes to your product and keep the customers happy. Either way, the knowledge, feedback, and insightful comments will help you build a better and stronger brand that can compete with other rivals in the market. You’d be surprised at just how a retailer can turn in a new leaf thanks to people’s reviews. 

The Information Given

People will always want more information through reviews, even if they were good ones with positive experiences. They would want to know why the product was good or bad; lack of details would mean less attention and lower conversion rates. Also, you can’t hope for a product to improve with minimal details. Saying that the product “X” is “good” or “bad” isn’t enough to convince anyone. So, a product review needs to have adequate information to have any sort of influence on your business.

Your Online Presence

Any retailer or company needs a strong online presence because the digital world is how you’d make most of your sales and attract your possible leads. This makes any retailer implement specific SEO strategies that can increase traffic to build their rank on the search lists. If the reviews were nice and people believed that your content and products are credible, then Google will see that and would elevate your rank higher. But if the reviews were constantly negative and people didn’t see any changes, then fewer people will visit your platform. This will create a downward spiral of low sales, traffic, and profits because your rank would be so low on the search engine lists. 

Product reviews can be a double-edged weapon that could make or break your brand. The customer base has the power to lift your business to the sky or drag it down to the ground depending on how good their experience was. Word travels extremely fast online and you should never underestimate the digital world with its different platforms that review products. The effect of any review is stronger than you could possibly imagine.

robert graham, star wars, 360 MAGAZINE

ROBERT GRAHAM × STAR WARS

Robert Graham, the eclectic luxury American lifestyle brand is slated to launch a Star Wars capsule-inspired collection, in conjunction with Lucasfilm. The collection, in anticipation of the final installment in the Skywalker saga, Star Wars: The Rise of Skywalker, will be available for purchase starting November 16, 2019. Early access for VIP Collectors kicks off in select stores on November 14.

Best known for their signature “wearable art” and embellished sport shirts, Robert Graham utilizes an iconic trademark style throughout the capsule collection, as seen in pieces like the Skywalker sport coat, the Lord Vader sport shirt and the Darth Vader Lightsaber T-Shirt. The capsule will feature three men’s button downs ($298), two men’s sports coats ($1298), three men’s T-shirts ($128), two women’s blouses ($248-$398), one women’s T-shirt ($128), one women’s bomber ($498) and five pocket squares/silk scarves ($68-$248).

The Star Wars x Robert Graham capsule collection will be sold both in stores and online at Robert Graham, as well as at Bloomingdales, Neiman Marcus, Nordstrom, Saks and DXL, and select participating specialty retailers.

Malia Manuel, G-shock, 360 MAGAZINE

MALIA MANUEL × G-SHOCK

G-SHOCK PARTNERS WITH STAR SUFER MALIA MANUEL FOR SECOND VIDEO IN “24 HOURS OF TOUGHNESS” SERIES

New Campaign Centers Around Powerful Women Pushing the Boundaries of Time

Casio G-SHOCK recently launched the second of three videos in its powerful “24 Hours of Toughness” series, a campaign centered around influential women in the creative space and how they operate outside of the traditional 9 to 5.

Featuring Kauai, Hawaii native and female surf legend Malia Manuel, the campaign offers a behind-the-scenes look at Malia’s life on and off the board. Malia, who is a G-SHOCK ambassador, also became the youngest surfer ever to win the U.S. Open of Surfing at the age of 14.

“I love what I do and being able to inspire young female athletes,” said Malia. “As someone who doesn’t operate within the traditional 9 to 5, the campaign presented an exciting opportunity for me to showcase my everyday life and the place I love most.”

Malia’s video can be viewed in its entirety here: HERE.

“We’re excited to continue sharing inspirational stories through our campaign,” said David Johnson, Vice President of Casio’s Timepiece Division. “There are so many untraditional ways to achieve success and the women in our campaign don’t let the traditional boundaries of time stop them.”

In addition to showcasing Malia’s commitment to her sport, the new video also introduces the latest women’s series – the GMAB800. Designed with the active, modern woman in mind, the new watches feature several fitness-focused functions useful for daily health management and are the first women’s collection offering Bluetooth connectivity to measure the number of steps, the walking or running pace, and calories burned.

The GMAB800 collection retails for $120 each and are available for purchase at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.