Posts tagged with "Kaelen Felix"

Bob Marley illustrated by Kaelen Felix for 360 MAGAZINE.

Bob Marley

Today, episode six of Bob Marley’s Legacy documentary series continues with “Ride Natty Ride,” a visual celebration of what Bob Marley and his music means to the surf and skateboarding community worldwide. Featuring interviews with the godfather of Jamaican surfing and owner of the Jamnesia Surf camp, Billy “Mystic” Wilmot, Jamaican surfer/skateboarders, Shama “Superman” Beckford and Ivah Wilmot, local Jamaican skateboarders, Froggboss WellRaggedy, and Kalya Wheeler, American Pro Skater from Long Beach, CA., Boo Johnson and art director and friend of Bob Marley, Neville Garrick. The episode details the importance of community, self-expression, and the feeling of freedom within the surfing and skateboarding cultures while drawing parallels to Marley’s music.  Ride Natty Ride is available from today on Bob Marley’s Official YouTube Channel. Watch HERE.

The Legacy episode follows the digital EP release of Songs of Freedom: Rarities, which features Marley songs from alternate mixes previously unavailable for streaming, including the original version of “Iron Lion Zion,” “Is This Love” (horns mix), “One Love/People Get Ready” (12” mix) and more. Listen to Songs of Freedom: Rarities EP HERE.

UPCOMING EVENTS & PROJECTS

Earlier this month, Oakley® unveiled their powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes, including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan, and Ítalo Ferreira and performed by American-born, British-Jamaican singer-songwriter, Celeste. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them. Listen HERE. Watch the video HERE.

Coming this October, and in continued celebration of the late musical and cultural icon’s 75th birthday, Rizzoli will be publishing Bob Marley: Portrait of the Legend, a celebration of the life and influence of the forefather of reggae, and the first book of its kind authorized by the Marley Family. Curated by Ziggy Marley, drawing exclusively on images from the Marley family archives, Bob Marley: Portrait of the Legend showcases over 150 photographs in celebration of the life of one of the greatest musical and sociopolitical icons of twentieth-century pop culture. Making the most of its oversize pages, the book is designed as a monument to Marley’s influence, mixing the iconic and the intimate, bringing together striking images of his on-stage performances, along with glimpses into his creative process in and out of the studio, and family life in Jamaica.

About the release, Ziggy Marley said, “I am blessed to present to you this very special collection of photographs from our archives. There is a cliché term, “a picture is worth a thousand words.” From my experience of looking through hundreds and hundreds of photos for this book, I will say, yes, it is true.” For more details, click HERE:

Amazon Music recently announced [RE]DISCOVER; a new global brand developed to support artist catalogs across all music genres, Bob Marley as the first Artist of the Month for August. The [RE]DISCOVER brand showcases carefully curated artist playlists across various genres and takes listeners on a career-spanning journey of musical discovery, or re-discovery, through the featured artist’s entire body of work. Learn more about [RE]DISCOVER Bob Marley HERE.

The launch of [RE]DISCOVER and its Artist of the Month campaign also includes the creation of a Bob Marley artist store on Amazon.com.The [RE]DISCOVER campaign includes links to stream and download Marley’s music; physical music selections; links to related films and books; and a collection of exclusive merchandise including clothing featuring intimate photos of Marley taken by David Burnett, from his published book titled Soul Rebel. Also available now is a brand-new Wrangler x Bob Marley denim collaboration, available only at the Official Bob Marley Amazon Store. And later this Fall, Amazon Music HD will exclusively stream selected tracks from Legend: The Best of Bob Marley & The Wailers, in immersive 3D Audio on Amazon Music HD as a part of [RE]DISCOVER. For the first time, fans will be able to hear iconic songs like “I Shot the Sheriff,” “Exodus,” and “Is This Love” mixed in Dolby Atmos.

BOB MARLEY’S IMPACT

In this digital era, Bob Marley remains one of the most followed posthumous artists on social media, and MARLEY75 will serve to bring his music and message to the digital foreground, reaching new audiences and perspectives with innovative content and groundbreaking technology. Special live events, exclusive digital content, recordings, exhibitions, plus rare and unearthed treasures will also be revealed throughout the year. Bob Marley’s music continues to inspire generation upon generation, as his legacy lives on through his message of love, justice, and unity, a sentiment needed more than ever in 2020. In conjunction with Tuff Gong and UMe, a division of the Universal Music Group, the Marley family will continue to ensure the highest quality, integrity, and care is taken to honor Bob’s legacy and to celebrate one of the 20th century’s most important and influential figures.

Additional information on MARLEY75 events will be revealed soon.

Subscribe to Bob Marley’s Official YouTube Channel and never miss an update.

#BobMarley75

ABOUT BOB MARLEY:

Bob Marley, a Rock and Roll Hall of Fame inductee, is notable not only as the man who put reggae on the global map but, as a statesman in his native Jamaica, he famously brought together the country’s warring factions. Today, Bob Marley remains one of the 20th century’s most important and influential entertainment icons. Marley’s lifestyle and music continue to inspire new generations as his legacy lives on through his music. In the digital era, he has the second-highest social media following of any posthumous celebrity, with the official Bob Marley Facebook page drawing more than 70 million fans, ranking it among the Top 20 of all Facebook pages and Top 10 among celebrity pages. Marley’s music catalog has sold millions of albums worldwide. His iconic collection, LEGEND, holds the distinction of being the longest-charting album in the history of Billboard magazine’s Catalog Albums chart and remains the world’s best-selling reggae album. Marley’s accolades include inductions into the Rock and Roll Hall of Fame (1994) and ASCAP Songwriters Hall of Fame (2010), a GRAMMY® Lifetime Achievement Award (2001), multiple entries in the GRAMMY® Hall Of Fame, and a star on the Hollywood Walk of Fame (2001).

FOR MORE INFORMATION

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Sam Smith – Diamonds

Capitol Records will release Sam Smith’s new album, Love Goes, on October 30th. Today, as the album pre-order launched, they shared their new single, “Diamonds,” a dazzling dancefloor anthem that showcases Sam’s unforgettable vocals in a defiant tale of love lived without regret. Smith wrote the track with Shellback (Adele, Maroon 5, Taylor Swift) and Oscar Holter (The Weeknd, Tove Lo). Shellback and Oscar Görres (MARINA, Allie X) produced. Download/stream “Diamonds” HERE.

In the official video, Smith dances alone with abandon, reveling in their newfound freedom and emerging from a stormy night to greet the morning sun. The clip was directed by Emmy award winning filmmaker Luke Monaghan, who also teamed up with Smith on such videos as “Too Good At Goodbyes” “Writing’s on the Wall” and “I’m Not the Only One.” Their work together has amassed over 2.5 billion streams. Watch the “Diamonds” video HERE.

The album’s 17 songs were written over the course of the past two years. The pandemic gave Smith a fresh perspective on the album and impacted both its title and the recording of tracks such as the recently released “My Oasis,” a cross-continental collaboration with Burna Boy. As Smith details in this announcement, posted today, “Every time I went into the studio I promised myself I would shoot for the stars and have no limitations…I am sorry it’s taken a while. But these unprecedented times gave me the room and space to fall in love with these songs all over again…After it all I still believe love is the answer. And with love in our hearts and kindness in our words and actions, we sing on.” The new album builds on the 30 billion career streams Smith has amassed and the global success of their multi-Platinum debut and sophomore albums, In the Lonely Hour and The Thrill of It All. For the artwork for Love Goes, Smith worked with world-renowned British fashion photographer/filmmaker Alasdair McLellan (Vogue, Kim Jones, Louis Vuitton) to bring their vision to life. Love Goes is available for pre-order HERE. Fans who pre-order the digital album will instantly receive “Diamonds” plus “My Oasis,”“Dancing with a Stranger,” the chart-topping collaboration with Normani that has sold more than 13 million units and racked up over 2.5 billion streams worldwide, “To Die For” and “How Do You Sleep?” The new album also features collaborations with Labrinth (“Love Goes”) and Calvin Harris (“Promises”). See below for track listing. Love Goes follows 2017’s The Thrill Of It All, which debuted at No. 1 on the Billboard 200 and also topped the charts in the U.K., Ireland, New Zealand, Norway, Sweden, the Netherlands and Belgium. Awarded four stars by Rolling Stone, the album included the hit single “Too Good At Goodbyes,” which recently became Smith’s second song to receive over a billion streams on Spotify, after “Stay With Me.” Smith, who has won GRAMMY, BRIT, Golden Globe and Oscar awards, recently featured on Tiwa Savage’s new song, “Temptation.”

TRACK LISTING – LOVE GOES

  1. Young
  2. Diamonds
  3. Another One
  4. My Oasis (feat. Burna Boy)
  5. So Serious
  6. Dance (‘Til You Love Someone Else)
  7. For The Lover That I Lost
  8. Breaking Hearts
  9. Forgive Myself
  10. Love Goes (feat. Labrinth)
  11. Kids Again

 BONUS TRACKS

  1. Dancing With A Stranger (Sam Smith & Normani)
  2. How Do You Sleep?
  3. To Die For
  4. I’m Ready (Sam Smith & Demi Lovato)
  5. Fire On Fire
  6. Promises (Calvin Harris & Sam Smith)

Accusations Against Trump

By Payton Saso

An incident that allegedly occurred over 20 years ago, recently came to light when former model, Amy Dorris, accused current President, Donald Trump, of sexual assault at the 1997 US Open.

She told The Guardian, “He just shoved his tongue down my throat and I was pushing him off. And then that’s when his grip became tighter and his hands were very gropey and all over my butt, my breasts, my back, everything.”

Over the years since Trump began his presidency, dozens of women have come forward with assault claims and Dorris is the latest. Trump has 26 incidents of of unwanted sexual contact and 43 instances of inappropriate touching, according to the Independent.

Trumps track record with the way he treats women has always been in the public eye and even more-so since the start of his campaign in 2016. It seemed to start with the infamous leaked sound tapes from Access Hollywood. While Trump seems to have been crude to women his whole life, it wasn’t in the public eye until this was leaked. After this, numerous tapes were leaked and women came forward to accuse Trump of misconduct.

Now once again, his behavior is resurfacing. After Dorris gave the exclusive interview to The Guardian, Trump’s campaign legal advisor, Jenna Ellis, made a statement to NBC News claiming the allegations are completely false. “We will consider every legal means available to hold The Guardian accountable for its malicious publication of this unsubstantiated story. This is just another pathetic attempt to attack President Trump right before the election,” Ellis said.

However, Dorris has multiple out cry witnesses that include her mother, friends and her therapist. Which, if you’ve watched any episode of Law and Order: SVU, you’d know is enough to corroborate her story.

This recent allegation comes while Trump is currently facing a defamation lawsuit from author, E. Jean Carroll. The author accused him of raping her in a New York City department store in the 90’s, while Trump claims he has never met her (even though there are two photos of them together). Carroll sued Trump last November “Saying in a lawsuit filed in state court on [November 4, 2019] that Mr. Trump had damaged her reputation and her career when he denied her allegation in June,” according to the New York Times.

Carroll isn’t the only woman who has filed a lawsuit against the President following an allegation that was publicly denounce by Trump. Summer Zarros who was a contestant on “The Apprentice,” a show Trump was on, is suing for the same thing.

With the new allegation pending, Trump’s legal team say this accusation is strictly politically motivated; however, The Huffington Post reported that, “Dorris revealed her story to [The Guardian] 15 months ago, but she didn’t want to go public then to protect her family” and that she has now decided to come forward to be a role model to her teenage daughters.

Amy Dorris is now in the public eye along with many other women with the same accusations, hoping that by doing this they can empower other women and reveal the type of person who is President.

Netflix – Cuties

By Cassandra Yany

One of Netflix’s newest films, Cuties, has garnered much attention and backlash since its Sep. 9 release on the streaming platform. The coming-of-age film depicts a young girl as she tries to navigate her life as a pre-teen growing up in a Muslim family living in Paris.

Many critics have spoken out against the film, which currently holds the no. 7 spot in Netflix’s ‘Top 10,’ for its depiction of 11-year-old girls dancing and behaving in an indecent manner. According to the New York Times, the movie was first deemed controversial in the U.S. in August when Netflix released the promotional artwork. The original marketing for the film displayed an image of four young girls in skimpy dance costumes posing provocatively.

This, along with the trailer, prompted opposers to start petitions online and call for the removal of the film from Netflix’s catalog. Netflix apologized and changed the artwork for the film to a more innocent photo of the same four characters walking down the street with shopping bags, donning bras and underwear over their clothes.

Last week’s release of the film has sparked conversation once again amongst parents, politicians and others, causing #CancelNetflix to trend on Twitter. Lina Nealon, the Director of Corporate and Strategic Initiatives at the National Center on Sexual Exploitation has spoken out against the film saying “While we commend Director Maïmouna Doucouré for exposing the very real threats to young girls having unfettered access to social media and the internet, we cannot condone the hypersexualization and exploitation of the young actresses themselves in order to make her point.” She called for Netflix to cut the “sexually-exploitive” scenes from the film, or remove the film from the platform altogether.

On Friday, Hawaii Rep. Tulse Gabbard tweeted, “@Netflix child porn ‘Cuties’ will certainly whet the appetite of pedophiles & help fuel the child sex trafficking trade. 1 in 4 victims of trafficking are children… Netflix you are now complicit.”

Texas Sen. Ted Cruz penned a letter to Attorney General William P. Barr Friday calling for the Department of Justice to start an investigation into the production and distribution of the film to “determine whether Netflix, any of its executives, or anyone involved in the making of ‘Cuties’ violated any federal laws against the production and distribution of child pornography.”

Cruz wrote that “the film routinely fetishizes and sexualizes these pre-adolescent girls as they perform dances simulating sexual conduct in revealing clothing, including at least one scene with partial nudity” falsely claiming that there’s a scene exposing a “minor’s bare breast.” The Associated Press reported that one of Cruz’s representatives, Lauren Aronson, said that the senator has not seen the film.

According to the Washington Times, some critics are even calling on the Obama’s— who have a production deal with Netflix— to take action against the film. Deadline stated that “The reality appears to have been lost in the storm, and the truth is very few of the people reacting so strongly will have actually seen the film.”

Netflix told USA TODAY “‘Cuties’ is a social commentary against the sexualization of young children. It’s an award winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up— and we’d encourage anyone who cares about these important issues to watch the movie.”

Director Maïmouna Doucouré defends the film, saying that it works to shed light on these issues so they can be fixed. Cuties first premiered at the 2020 Sundance Film Festival on Jan. 23, where it won the Directing Jury Award for the dramatic film category. According to the New York Times, the movie did not stir up much conversation in France after its theatrical release (as Mignnonnes in French) in August.

Deadline reports that Doucouré did not see the promotional material prior to when it was circulated on the internet. She said that she received death threats as the outrage grew over these images. She told the news site that the film is not apologetic about the hypersexualization of children, but instead is her “…personal story as well as the story of many children who have to navigate between a liberal western culture and a conservative culture at home.”

Cuties was Doucouré’s feature directorial debut. Similar to the film’s main character, Amy, Doucouré is of Senegalese descent and grew up in a Muslim culture in Paris. In an interview at Sundance, she said she first had the idea for the movie after attending a neighborhood gathering in Paris where she saw a group of 11-year-old girls doing a stage performance of a “sensual” dance. She was shocked to see girls that age dance like that in short clothing. “We can’t continue to close our eyes about that,” she told the interviewer.

Doucouré researched for a year and a half, meeting with hundreds of pre-teens who told her their stories. She learned about their ideas of femininity, and how their self image is affected by the emphasis of social media in today’s society. According to IndieWire, the young actresses’ parents were on board with the project to spread awareness of the issue, and there was a psychologist working with the girls throughout filming who is still helping them throughout the release process.

The film is centered around Amy, an 11-year-old girl who has recently moved to a housing development in a poor suburb of Paris with her Senegalese, observant Muslim family. She looks out for her brothers, takes care of responsibilities around the house, and is in the process of being taught how to ‘be a woman’ by  her aunt.

One day after prayer, Amy walks by the laundry room and sees a girl her age dancing to music playing from her phone. In a subsequent scene, Amy is seen trying to straighten her hair with a clothing iron, burning part of it off as a result. 

Amy learns that her father, who is still in Senegal, has taken a second wife and will be coming to Paris soon to have the wedding. Her mother, Mariam, tries to hide her reaction to the news, but Amy sees her grow upset and take her frustrations out on herself. This is where Amy’s behavior begins to shift; she starts to reject her culture and identity, and instead tries to conform to fit in with the other girls at school. 

At school, Amy is teased for her clothes and lack of fashion sense, so she begins to wear her younger brother’s t-shirt to match the crop tops that her classmates wear. After seeing a group of girls her age dancing after school, Amy steals her cousin’s iPhone to learn how to dance, herself. She comes across their social media accounts and begins taking selfies, imitating what she sees on their profiles. 

Amy finds herself a spot in the girls’ friend group and dance troupe, and as a result, begins to neglect her responsibilities at home. Amy starts to show more self expression, wearing her hair natural rather than pulling it back. She also begins to explore the internet more, finding videos of almost-naked women dancing rather suggestively and moving their bodies in ways that an 11-year-old probably shouldn’t be watching. 

Taking what she found online, Amy practices dancing with her friends and teaches them how to twerk. This is where the movie begins to make viewers slightly uneasy. It was jarring to see these young, innocent girls tainted by this inappropriate content and doing dance moves that they didn’t understand the implications of. It appears that this was the intention of director Doucouré, as she stated in an interview with Netflix that the film is “…a mirror of today’s society; a mirror sometimes difficult to look into and accept but still so true.”

Some of the scenes, frankly, are very disturbing to watch. These include the girls dancing provocatively for two older male workers at a laser tag facility so that they wouldn’t get in trouble for sneaking in, as well as Amy beginning to undress for her cousin once he found she had stolen his iPhone in an attempt to smooth over the situation. Perhaps the most disturbing scene is when Amy takes a picture of her genitals to post on her social media profile so that people at school would think she’s mature. While there was no nudity shown in this scene, the implied action was horrifying to watch. 

At the end of the film, Amy performs with her dance troupe at a local competition. Dressed in revealing outfits, they dance immodestly in front of a crowd of people who quickly seem unsettled. (This is the scene from which the original promotional photos were taken.) Toward the end of the song, Amy freezes as she begins to think about her mom, then runs off the stage crying. She goes home where she asks her mom not to attend her father’s wedding. Her mom continues to get ready for the event, but tells Amy that she doesn’t have to go.

Instead of going to the wedding, Amy steps outside and begins jumping rope. This scene depicts a mixture of her two identities: she is wearing jeans and a crop top with her hair down, but is surrounded by people of her culture dressed in traditional garments. After suppressing her family’s background for a majority of the movie, Amy is finally able to find the balance where her multiple cultures intersect in order to be her honest self. 

After watching Cuties, it is evident that it is not meant to promote this behavior among young girls, but instead provide commentary on what is happening today and warn the adults who see the movie. The harsh reality is that more pre-adolescents are exposed to this type of content than we think. Any child who has access to a smart device and social platforms have the potential to see a video not meant for them. Take TikTok for example: racy dances to Cardi B and Meg Thee Stallion’s “WAP,” as well as a recent trend where women make “thirst traps” to Beyoncé’s “Rocket” are some of the most popular videos on the app right now. Young TikTok users can easily see creators on their For You Page enjoying themselves while engaging in these trends, causing the young viewer to want to do the same.

When speaking to Deadline, Doucouré said, “What happens is young girls see images of women being objectified, and the more the woman becomes an object, the more followers and like she has— they see that as a role model and try to imitate these women, but they’re not old enough to know what they’re doing.” In a separate interview, she posed the question, “Isn’t the objectification of a woman’s body that we often see in our Western culture not another kind of oppression?”

Overall, Cuties shows the dangers of uncensored media for young children and displays how impressionable they can be. It also shows the journey of Amy’s self-discovery and learning how to blend her multiple cultures in order to shape her identity. Unfortunately, the risqué nature of the film overshadows the storyline and the message is lost for a number of audience members.

In various articles, Doucouré is quoted discussing the meaning of the film in the broad context of femininity and what it means for young girls to enter womanhood in this digital age. During her aforementioned interview with Netflix, she stated “The real question of Cuties is can we, as women, truly choose who we want to be, beyond the role models that are imposed upon us by society?”

Kaelen Felix draws Snoop Dogg for 360 Magazine

Snoop Dogg × COVID-19

On September 12th 2020, Snoop Dogg will be streaming live from his Compound in LA to millions of homes around the world to raise funds for the International Medical Corps, which is helping to fight the global pandemic and provide life-saving care around the world.

Since the World Health Organization (WHO) declared the COVID-19 outbreak a pandemic on March 11th 2020, cases have continued to increase rapidly. The International Medical Corps works closely with international, national and local charities and health organizations, providing medical expertise, equipment, training and triage & treatment services. Its goal is to ensure that at-risk countries and regions can prepare for and respond to outbreaks of coronavirus quickly and safely.

This will be the first of many shows created by Couch Concerts Live, a new streaming platform that presents major artists’ performances in support of those suffering from the effects of global crises, from COVID-19 to climate change and more.

The partnership between TARI Global, American Artist Company, The Temple Company and Jam Management Group brings together a team with the reach, experience and expertise that will enable them to support International Medical Corps on a global level.

Nathan Tari, CEO of TARI Global, and Founder of the event, comments: “The entertainment industry has been hard hit by the pandemic. While we were staying safely at home, we put our heads together and decided to use our talent and experience to do something in support of those suffering from the outbreak of this terrible virus. We are looking to bring some fun, excitement as well as a special experience with some of the world’s most celebrated stars. This concert will be the first of many, and we are excited to have Snoop Dogg to help us launch.”

Tickets for Couch Concerts Live presenting ‘Snoopadelic in da Pandemic’ are now available to purchase on TicketcoSeeTickets or Couch Concerts Facebook. Join Snoop Dogg as he entertains us live from his Compound, with his infamous Snoopadelic Live DJ Show, expect some hits whilst hanging out with Snoop from the comfort of your own home, staying safe and raising funds for COVID-19 causes.

Rosie O’Donnell × Michael Cohen

By Althea Champion

Michael Cohen, former attorney for President Donald Trump, released the first episode of his podcast, “Mea Culpa,” yesterday. The episode features Rosie O’Donnell, who discusses the attacks from Donald Trump she braved over the years, and why she reached out to Cohen when he was imprisoned.

The release of this podcast comes in the latter half of a three-year sentence, which he was granted medical furlough from on May 20, citing, “medical conditions that might be worsened by the virus’s spread in prison,” according to Maggie Haberman, William K. Rashbaum and Nicole Hong of the New York Times.

More than two years after Cohen took a plea deal in 2018, admitting guilt to eight counts of financial crimes in federal court, “Mea Culpa” recounts his experience working for Trump.

The prospect of parole had been complicated by what was the prospective publication of Cohen’s tell-all memoir.

According to Benjamin Weiser and Alan Feuer of the New York Times, Cohen was asked to sign a document that would have allowed him to stay at home, but would have concurrently disallowed him to finish and publish his book. When he refused to sign it, he was sent back to prison.

More recently, Weiser and Feuer reported that, “a federal judge ruled that the decision to return Mr. Cohen to custody amounted to retaliation by the government and ordered him to be released again into home confinement.”

It is now that he is back home to serve the rest of his prison sentence that this episode is released not more than a week after his book, “Disloyal: A Memoir” hit markets.

“Trumpism is a disease of the mind, every bit as virulent as COVID, only the host is a willing participant, in his or her own demise,” said Cohen in the episode’s introduction. “Trumpism insidiously preys upon the psychological makeup of the individual, probing the moral compass for weakness, and I was its patient zero… So this podcast will serve as my penance.”

Stream the episode here:

APPLE | SPOTIFY | STITCHER

 Find previews here:

Cohen and O’Donnell discuss Jonestown

Cohen and O’Donnell discuss Cohen’s relationship with Trump 

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

Bts illustration by Kaelen Felix for 360 magazine.

Break The Silence: The Movie

By Thais Jacomassi 

Two years after 2018’s film Burn The Stage: The Movie, BTS are giving an exclusive look behind the scenes of their 2018-2019 Love Yourself Tour in a sequel documentary titled, Break The Silence: The Movie.

This new film comes after what has been a year of great success for the South Korean group who started off 2020 with the release of their seventh album, Map of the Soul: 7, landing them the No.1 album on the Billboard 200 chart. This was followed by a Grammy Performance of “Seoul Town Road Remix” alongside Lil Nas and others. And just weeks ago, the group’s first entirely English single, “Dynamite”, broke records by becoming the first song by a Kpop group to debut as the number one slot on the Billboard 100 chart. Needless to say, BTS has become a household in Western media.

Break The Silence is a concert film following the boys – comprised of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook – through the Love Yourself: Speak Yourself World Tour which took place in Los Angeles, Chicago, New York, São Paulo, London, Seoul, and many more cities from May 4 to October 29, 2019. This stadium tour marked BTS as the first Korean group to perform at Wembley Stadium. According to Billboard, the Love Yourself World Tour ranked No. 3 on the Billboard’s 2019 Year End Top 40 Tours chart with 1.6 million tickets sold and a worldwide gross value of $196.4 million.

On Thursday, September 10, BigHit entertainment released a minute long teaser showcasing the seven members in their remarkable stage outfits with the song “Magic Shop”, from the Love Yourself :Tear album, playing in the background as a moving movie poster ending on the final image of member’s silhouettes on the stage.

Watch the teaser HERE

Break The Silence: The Movie will have limited screenings across the globe starting on September 10 and again in two weeks on September 24. Tickets are already on sale and fans can search for their local participating theatres on the movie’s official website.

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Kaelen Felix illustrates Demi Lovato and Marshmello for 360 MAGAZINE

Marshmello Sports Premiere Apparel

By Cassandra Yany

Marshmello sported a Premiere Apparel Tie Dye Hoodie to promote his new song and music video with Demi Lovato. The electronic music artist and pop singer took to Instagram on Thursday to share the release of their track “OK Not To Be OK” and the accompanying music video. In the photos, Marshmello is wearing a tie-dye hoodie by the LA brand Premiere Apparel.

The color-infused “Rain Forest Hoodie” pairs perfectly with the DJ’s electronic sound, and is one of the brand’s many tie-dye signature styles. Premiere Apparel creates clothing with colorful, mesmerizing designs and comfortable fits. 

Marshmello and Lovato teamed up with the non-profit movement Hope For The Day for this collaboration. The pair are working with the organization— whose motto is “It’s OK Not To Be OK”— to start a conversation about mental health and eliminate the stigmas and judgment that go along with it. While promoting the song, Lovato shared a message via Instagram on Thursday, which was also Suicide Prevention Day, expressing her struggles with mental health and encouraging her followers to check in with themselves and loved ones.

About Premiere Apparel

California grown and LA-Based uni-sex brand Premiere Apparel has a vision of reinventing lifestyle. Creating go-to comfy fits to traditional yet innovative looks as well as environmental manufacturing friendly. 

Premiere Apparel is a unisex streetwear premium brand that combines modern essentials with innovative wash techniques to create comfy go-to basics that make a statement. They believe in true essentials designed from life inspired color palettes that satisfy the soul.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. They manufacture basics from the highest quality materials, using American-made materials and American labor.