Posts tagged with "ford"

AeroMobil

AeroMobil: The World’s First Flying Car

By Krish Narsinghani

As of late, 360 Magazine, had the opportunity to sit down with AeroMobil’s Chief Commercial Officer, Karl Hermanns, to discuss the first ever vehicle to fly and drive, the AeroMobil 4.0. The 360 team witnessed its beauty in-person and sat in the two-passenger cockpit whilst asking all the burnings questions that would be flying through one’s head. No pun intended.

Coming from the luxury brand and art space, Hermanns, was recently onboarded to strategize the launch plans and release for later this year. Currently in the soft launch phase, the world can expect the Aeromobil to be available for pre-order later this year and delivered to the first customers in 2024. With hundreds of hours of flight testing, the prototype is currently in Europe.

“We’ve all seen flying cars in movies and Science-Fiction for years and years. It’s finally real and will be in the sky two years from now… it’s an engineering miracle,” Hermanns pointed.

The 4.0 model number attached to the name stems from the 4th iteration of design for the craft – it’s been in development for about ten years. Each iteration has advanced the aerodynamics, technology and overall flight experience. For hundreds of years, it’s been impossible to get the science right but the engineering team, based in Europe, have solved travel hybridity for the first time. An engineer from the team was on-site and explained that the hardest challenge was getting the weight and proportions right of the two-ton beast to ensure proper takeoff when thinking of adding two passengers, fuel and baggage.

From an opening glance, the model screams Back to the Future. With wings spanning a total of thirty feet, the AeroMobil was the hottest attraction for guests wandering the Petersen Automotive Museum. The invention is fully automated with the wings folding into the body of the vehicle in under 90 seconds. It’s similar to those of a bird or insect the way it functions. It’s twenty feet in length and slender look may have a driver intimated at first, when in actuality, it’s size is comparable to that of an F-150 or Escalade. It’s worth noting that a four-seater version is also in design meant to be used as a ride-sharing service. Call it a “flying Uber” if you will, measured at an untapped 70 billion dollar market.

The vehicle wasn’t designed to compete with hyper cars at lightning speeds but for the intended use of traveling between land and air. Top driving speed is set at 100mph while flying spews a solid 160mph and 300 horsepower. With a range of 320 miles driving and 460 miles flying, passengers can minimize travel time and compete full trips with the one fuel up.

Comparatively, fully electric flying vehicles might be coming the market soon, but as of now they are less far along in terms of milage range. eVTOL (Electric Vertical Take-off and Landing) vehicles have a subsequently shorter flying distances of ten miles or so at a time, due to batteries weighing down the aircraft. The AeroMobil can be fueled at any normal gas station and only requires a 400 yard ramp for takeoff and landing. Talk about conveniency when saving more time driving all day, beating out traffic, and even dealing with delays at the the airport!

A light aircraft private pilot’s license is required to fly. Forty hours of training are required to get said license. A massive portion of the ten thousand landing strips are under utilized but are open to the public, plus infrastructure that’s already built. The AeroMobil will be priced at approximately two million USD.

A show model is currently available for viewing at the Petersen Museum in Los Angeles. Watch the commercial at the following link.

AeroMobil Show Model
Tesla Illustration by Alex Bogdan for use by 360 Magazine

Tesla’s Record High R&D

Tesla spends more on research and development (R&D) than any other automaker.  According to data presented by StockApps, the firm spends $2,984 on R&D per car produced. That’s thrice the industry average and higher than the collective R&D budgets of Ford, General Motors (GM), and Chrysler per car.

Commenting on the report, StockApp’s Edith Reads had this to say.” Tesla spends more than any other carmaker on R&D in order to maintain its lead in EV technology. And if you ask them about it, they’ll tell you this is the key to keeping their customers happy—which is what keeps them in business.”

Tesla’s investment in R&D is paying off

Its vehicles are not only making strides in environmentalism, they’re also safe, fast, and excellent at technology integration. Elon Musk‘s commitment to spending time developing new products and services is what makes Tesla successful.

Tesla is famous for its ambitious production goals. So if anyone is going to invest in making those dreams a reality, it’s them. And you can see why: while most carmakers focus on marketing themselves as a brand first and foremost, Tesla is focusing on making every car a piece of innovative engineering.

No Advertising Spending

Further, Tesla’s spending proves they are future-focused, unlike other manufacturers. While Tesla spends $0 on advertising per car, the industry average is $485. This further illustrates that consumers want to buy vehicles for their functionality and rely on testimonials for brand awareness rather than beautifully crafted commercials.

The company’s lack of an advertising budget is even more impressive than its R&D spending. Tesla’s unique business model becomes clear when we consider what its competition spends per vehicle on advertising. Ford and Toyota spend $468 and $454 per car respectively. 

Despite not spending anything on advertising, Tesla is technically a marketing magnet. That’s why it is one of the world’s fastest-growing brands. The firm dominates the press and social media engagements. Most of that comes from widely popular Elon Musk.

three wheeled model composite by Morgan Motor Company and Influence Associates for use by 360 Magazine

MORGAN RELEASES THREE WHEELED MODEL

The model is the company’s first clean-sheet visual design since the Morgan Aero 8, which was launched in 2000

All-new model will be Morgan’s most configurable vehicle ever with an extensive array of accessories available at launch

The Morgan Motor Company has confirmed its all-new three-wheeled model will be launched on 24 February 2022. The new car marks Morgan’s first new design language and product ethos since the launch of the Aero range, which went on sale more than two decades ago.

Most details will remain undisclosed until the global unveil on 24 February. But Morgan has confirmed the use of a Ford three-cylinder engine for the upcoming model, continuing the long-standing use of Ford powerplants in the company’s line-up. 

It will also be Morgan’s most customisable vehicle to date. Several identities of the model will be shown at launch, showcasing the diverse and versatile options available. They will highlight some of the personalities that have inspired its design, from bold, individual, and eccentric colours to fit-for-purpose adventure and motorsport-inspired mid-century racers.

Steve Morris, Chairman and CEO of Morgan Motor Company, said: “The next chapter of Morgan’s three-wheeled story will begin on 24 February, and we couldn’t be more excited to finally show it to the world. The all-new model continues a 113 year legacy of three-wheeled Morgan cars, and – as has always been the case – the new model will be totally different to anything else.”

Jonathan Wells, Head of Design, Morgan Motor Company, said: “The energy and imagination that the design and engineering teams have invested into creating the all-new three-wheeled model is incredible. I am confident that this will be apparent through the sheer quantity of options, quality, performance and attention to detail.”                                    

About Morgan Motor Company: 

Morgan Motor Company is a British manufacturer of handcrafted sports cars, located in Malvern, Worcestershire, UK. The world-famous Morgan cars offer a unique blend of charisma, quality materials, craftsmanship and performance. Morgan has been handcrafting coach built traditional British sports cars that are thrilling to drive and unique within the marketplace since 1909. In March 2019, Investindustrial purchased a majority share of the company, and by doing so invested in the long-term future of the Morgan Motor Company building cars in Britain. The Morgan family, along with the senior management team and the wider workforce, retain a shareholding of the company and work alongside Investindustrial. Morgan produces around 850 vehicles annually, of which over 70% are exported. Its model range – comprising the Plus Four and Plus Six, and forthcoming three-wheeled product – is sold through more than 70 official dealerships in around 30 countries worldwide.

HIMIWAY BIKE AMBASSADOR Vaughn Lowery designs bespoke e-bike / bicycle bra for 360 MAGAZINE

Top E-Bikes

Let’s cruise into the top ten e-bikes for this year. This article will closely focus on some of America’s top rated e-bikes such as Himiway and ONYX.

RadRunner 1

The RadRunner 1 is a unique bike that runs for $1,299 on Rad Power Bike’s website. This model is the very first e-bike to offers adjustable driver seats. What makes the RadRunner 1 stand out is its puncture-resistant tires. These tires are made from a layer of aramid and ceramic particles inside of the tire, under the tread. There is also a LED control panel, which makes it super easy to turn the vehicle on and off. This bike is unique and up to date.

RadRover Step-Thru 1

A low step, fat tire electric bike that fits everyone. The bike has an integrated brake light, which lights up whenever the breaks are being used–making the RadRover Step-Thru 1 safe for nighttime biking. This e-bike includes front and rear fenders that help protect from the elements.

RadWagon 4

The perfect bike when loading up and needed to go somewhere. The RadWagon 4’s tires are smaller and wider, which create a smoother drive than other e-bikes. The rear rack holds up to 120 pounds, allowing for heavy-duty supplies transport or for kids to ride on the back.

The Aventure by Aventon

Aventon stated that this e-bike is the “most powerful and versatile e-bike we’ve ever designed.” With the front suspension fork, fat tires, and great handling, Aventon promises a fun and comfortable ride.

Juiced bikes – CrossCurrent

A high-performance electric bike. Juiced Bikes offer various models that range from 55+ miles to 80+ miles. The CrossCurrent S2 and Crosscurrent X are fast and beautiful bikes that compare with each other in speed and distance.

Himiway Moped-Style Electric Bike

Himiway bikes are fast, safe, and exciting. Focusing on the Moped-Style Electric Bike, this bike runs for $1,699 with 45+ miles per charge. Reviews state that it is “easy to assemble” “[Himiway offers] great customer service” and [it] “changes my lifestyle.”

ONYX – RCR – 72V

A luxury, handmade bike. This bike ranges in price, costing up to $4,149. Each bike is handmade in one of their two facilities in California. When placing an order, it can take up to two months to receive it. This is a high-quality bike that offers a wonderful riding experience.

KBO Breeze

The KBO Breeze is the perfect e-bike for comfortable city cruising and commuting. If you’re looking for more adventure, the KBO Breeze can handle rough terrain as well, thanks to its front suspension and mechanical disc brake system. For young people and professionals on the go–whether you’re going into the office, picking up groceries, or just getting some exercise–the KBO Breeze is the perfect electric bike option.

GoTrax Emerge Electric Bike 26”

GoTrax recently released their 2021 electric bike series, which includes the Emerge Electric Bike. Environmentally friendly and efficient, this bike is essential for active, ecologically conscious cyclists. This e-bike is especially designed with shorter, smaller riders in mind. GoTrax’s products are certified to UL safety standards.

Ducati’s MG-20

The first ever foldable e-bike, Ducati’s MG-20 packs in portable convenience where ever you go. This versatility makes the MG-20 the ideal urban mobility e-bike. For commuters on the go, this e-bike– which travels up to 25mph– is ideal. A waterproof, 20 inch LCD display and included controller allows for cyclists to have total control. This luxurious e-bike will be on sale in July 2021 for $1902.

Harley Davidson Serial 1 eBicycles

American motorcycle manufacturer, Harley Davidson, is now stepping into the world of electric bikes. The company’s new Serial 1 eBicycles series consists of four models: MOSH/CTY (“the ultimate urban play-bike”, designed for trend-setting adults in urban environments, includes pedal assist, $3,799), RUSH/CTY STEP-THRU (loaded with features and includes a step-thru frame, “an essential urban-commute feature for some riders”, $4,999), RUSH/CTY STEP-OVER (a premium vehicle for cosmopolitan e-bikers, “the sophisticated commuter”, $4,999), and the upcoming RUSH/CTY SPEED (provides electric assistance to allow speeds of up to 28mph, “the quickest way to navigate any city”, $5,599.)

BMW Urban Hybrid E-Bike

Automaker BMW has recently forayed into the world of e-bikes with their Urban Hybrid E-Bike. This e-bike keeps with BMW’s typical 4 spoke pattern. The matte black bike model comes in three sixes, small, medium, and large. Equipped with Shimano 180 mm hydraulic disc brakes, the e-bike is able to handle rugged terrain with durability and stiffness.  Technical features, such as the HMI display with integrated remote, allow for riders to stay up to date while on the go. The Urban Hybrid E-Bike retails for $2,330 on BMW’s website.

Porsche eBike Sport

Sporty and sophisticated, Porsche’s e-bike promises to be the most stylish, luxurious ride around town. Unconventionally, the bike is designed with an upside-down suspension fork from MAGURA and FOX to provide the most balanced and smooth journey possible. This high-end e-bike is installed with Shimano’s color LED display, allowing cyclists to easily access information while riding. Reminiscent of driving in a Porsche car, the e-bike’s Continental Speed King tires make for a comfortable adventure, where ever the road takes you. The Porsche eBike sport retails for $10,700 HERE.

Pedego Ford Super Cruiser eBike

Ford’s new eBike carries on Henry Ford’s original vision while introducing new electric bike technology to the automaker’s arsenal. Designed for Pedego by world-renowned bicycle architect Tony Ellsworth, this ebike can reach speeds of up to 20mph with its 7-speed geared twist shifter and Schwalbe Big Ben tires. Interestingly, the bike’s adjustable handlebars can move up and down or in and out. The Pedego Ford Super Cruiser eBike is priced at $3,959 and can be purchased HERE.

SONDORS Metacycle

SONDORS’ Metacycle is the newest, shiniest toy on the electric motorcycle market, and could be the first largely affordable high-way capable model in the US. Wrapped in bespoke designed aluminum casing, this e-bike’s cast “exo-frame” looks both powerful and sleek. With an installed rear hub motor, this urban electric motorcycle is able to travel up to a fast and furious 80 mph for 80 miles. Other features of the revolutionary vehicle include hydraulic brake locks, adjustable suspensions, a reverse gear, wireless charging, LED lighting and a full color digital display. The Metacycle will be available in Q3, and retail for $5,000. While this electric motorcycle is pricier than other models, riders will know that every penny was well spent after their first exhilarating joy ride. For more information and to reserve your Metacycle, please visit SONDOR’s website.

Super73 E-bikes

Super73 provides unarguable e-bike excellence with their R-series, S-series, and Z-series models. The six available e-bikes– the Super73 ZI, the Super 73 ZX, and The Super 73 SI, the Super 72 S2, the Super 73 R, and the Super 73 RX–are all brawny, ferocious, and capable vehicles. All of these bikes have a throttle, powerful engine, and stylish design. Super73’s vehicles are all made from aluminum alloy or steel, so riders can rest assured that their e-bike is made to last. The bikes with the most longevity in the collection are the Super73 S2, R, and RX models– all of which have 960 watt-hour batteries. These three bikes are also installed with an aggressive 1200 watt nominal/ 2000 watt peak motor. Many Super73’s e-bikes equipped with Shimano speed shifters, hydraulic rotors, multiple pedal assist options, and Bluetooth connectivity smart displays. For more information regarding each individual e-bike model, visit Super73’s website.

Ridel Snugger eBike

Ridel’s best-selling, double-seat Snugger eBike packs in twice the fun and adventure of an ordinary eBike. Take friends, loved ones, and fellow adventurers along for the ride in this capable vehicle. The Snugger is equipped with a 750W 48V rear hub motor, so you can unleash your inner rebel on your joyride. Able to travel up to 28mph for up to 38 mi, your next expedition awaits. Travel further than ever before, with the vehicle’s 48V 15.6Ah removable battery. which charges in just 3-4 hours. This matte black bike has major curb appeal and is sure to be the start of the streets! Ridel’s Snugger is currently on sale for $1,999.00 and can be purchased on the company’s website.

n+ Bikes

Luxury car manufacturer Mercedes-Benz develops n+ bikes in Brackley, England. These e-bikes take inspiration from the premiere Mercedes-AMG Formula One car. The V-12 chassis contains an ultramodern aerodynamic design and won’t be found anywhere else. The Gates Carbon Belt drive allows for an oil-free chain and the hydraulic breaks provide quick suspension. A centrally located battery mount provides 50/50 weight distribution. Charge time is 3.5 hours with a 60-100 km range. The weight is only 37 pounds and is able to reach 20 mph. Prices vary from $1,990-$4,500 and can be broken up into monthly purchases using Splitit HERE

Article By: Vaughn Lowery, Carly Cohen, Skyler Johnson, Emily Bunn

*Fat tire bikes are the best type of e-bikes for off-roading. Their over-sized tires usually measure around 3.8 inches tall, or larger. Their height allows for fat tire bikes to travel in dunes, snow, sand and mud. These type of bikes are designed for low ground pressure to create the best riding experience in extreme climates.

Photo via Taylor Vande Beek of Extension PR for use by 360 Magazine

HOT WHEELS UNVEIL 2020 LEGENDS TOUR WINNER

The hunt for the next die-cast worthy Hot Wheels fan car continues on August 26 via a livestream event with the sixth North American stop of the 2021 Legends Tour. To celebrate, Hot Wheels will debut the 2020 Legends Tour-winning 1970 Pontiac Trans Am 1:64 die-cast toy car, which will soon be available for sale on Walmart shelves around the world.

Built by Riley Stair of Sacramento, California, the 2020 Legends Tour winner was chosen from thousands of cars entered across 14 stops throughout Europe, Latin America, Asia and North America for its true representation of Hot Wheels’ passion for creativity, authenticity and garage spirit.

While the competition has changed, the winning criteria remains the same for the 2021 Hot Wheels Legends Tour, with an expert panel of judges – Pro Stock racer Alex Laughlin, Speed Society’s Bryan Cole, Hot Wheels designers Steve Vandervate and Dwayne Vance, along with Hot Wheels Legends Tour co-host and professional racecar driver Collete Davis – ensuring only the best of the best move forward.

“This is only the third time Hot Wheels has immortalized a Legends Tour winner as a die-cast toy vehicle,” said Ted Wu, Global Head of Design for Hot Wheels. “Out of tens of thousands of entries last year and months of work by the Hot Wheels design team, I’m confident we’ve made the perfect 1:64 scale die-cast of the 2020-winning 1970 Trans Am.”

As in previous events, the August 26 livestream winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his or her passion project inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold in Walmart stores around the world. To date, North American winners include: a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada; a custom aluminum racer named “Lulu” from Santa Fe, New Mexico; the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan; the Miami-winning 1929 “Loosie” Ford Model A; and a 1975 Opel Manta from Garden City, Michigan, which is the most recent winner from a stop near Detroit.

This livestream event will take place starting at 5:00 p.m. PDT/ 8:00 p.m. EDT on Thursday, August 26. For more information, visit the Hot Wheels Facebook page HERE.

Upcoming Tour Dates include:

  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels™ Legends Tour by visiting HERE.

To check out the Hot Wheels Garage of Legends, visit HERE.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.

by Universal Music for use by 360 Magazine

BRIAN MAY – DRIVEN BY YOU

Brian May announces re-release and new music video of his classic single 

DRIVEN BY YOU ahead of remastered Back To The Light album

“The song Freddie Mercury generously gave his blessing to be my solo track.”

Brian May’s first solo hit, and the unforgettable TV ad it was made for, came from the most unlikely of origins.

Driven By You is, without doubt, one of rock’s most rousing and lasting anthems. Originally written for a Ford car television commercial, the solo track was a worldwide hit when it first debuted as a single off May’s 1992 Back To The Light album. But the unforgettable song had its beginnings oceans away from the open roads of the UK countryside that were framed in that TV ad.

Originally released in November 1991, Driven By You saw success worldwide including reaching No. 6 on the UK Singles Chart and No. 9 on the US Billboard Album Rock Chart. Re-released to download on June 25 ahead of the forthcoming remastered reissue of May’s Back To The Light album on August 6, the reissue of the track comes with a scorching new 30th Anniversary video edit. The performance was originally filmed when the Queen legend sang the track live for the first time at the 1991 Guitar Legends concert in Seville, Spain, and during his 1992 South America tour.

The energetic footage features Brian performing the song with an all-star band including Cozy Powell on drums, Neil Murray on bass and Steve Vai on rhythm guitar. Plus, Rick Wakeman and Mike Moran on keyboards, alongside Maggie Ryder, Miriam Stockley and Chris Moran on backing vocals. That music video can be seen in its updated form here.

Sharing the backstory to Driven By You, May cites a Los Angeles pool bathroom as the unlikely starting point for his classic song.

“There’s a kind of mystery about writing songs. You never know where they come from. All I know is I was sitting around a swimming pool in Los Angeles with an ad producer. He’s sitting there sunning himself. I’m there with my future wife sunning myself by the pool, and we get talking. And he says, ‘Oh, you write songs, don’t you?’ I said, ‘Yeah, I write songs.’ He said, ‘Well could you write a song for an advert? Have you ever done that?’ And I went, ‘No, I’ve never done it.’ He asked, ‘Would you like to?’ And I said, ‘Yes, I’d be very interested.’ He then asked me how I would feel about a slogan that goes, ‘Everything we do, we do for you.’

“And I went, ‘Yeah, I could relate to that’ because I can feel that in my own mind about my own self. And it got modified later on. It became ‘Everything we do is driven by you’ because it was about cars, and I liked that even more. And as soon as he said that I went off to the bathroom with my little tape recorder and sang some stuff into the tape recorder. I sang most of the verse and a bit of the chorus, which is the way it happens with me. Suddenly a light goes on and I could hear it in my head, I could hear the whole thing, ‘Driven By You,’ and I wrote it for them, for the Ford Car Company, and completed it very quickly. I went into the studio when I got back, completed it quickly for them, and then they liked it.”

Revisiting Driven By You today, May has also revealed how the song helped create a special understanding with Freddie Mercury in his final days and how the Queen singer encouraged his dear friend and bandmate to ‘find his wings’ in his solo career.

Talking of Freddie, May says: “I played it to Freddie and I said, ‘Freddie, you know if this becomes a Queen track, which it might do, obviously you should sing it.’ He listened and went, ‘You’ve done it very well darling, and I think you should sing it’. Now whether that’s because he really did think I sang it well or just because he didn’t want to sing anything, I don’t know. But he said, ‘It’s beautiful, it’s great, it’s very complete in its own way, you should do it.’ And he said something very profound at the time. He said, ‘You know we’re all thinking and wondering what’s going to happen to me, and you don’t have to feel embarrassed about it. You know you should be thinking about your solo career at this time and if this is the beginning of your solo career then it’s a very worthy beginning. This is probably the beginning of your finding your wings as you need to do.’ So, Freddie was very far-sighted and very generous as always and sort of gave me permission to do this as a solo track, which I did.”

“I rewrote the words as a piece of relationship therapy, you know, ‘Everything I do is driven by you’ and put it out as a single and it was a hit. So, it was a nice boost to me to feel I could do things on my own. I wasn’t just a piece of Queen. And that’s what I believe about the core of songs; sometimes you don’t know why you’re writing them. You don’t know where it’s coming from, but it can be channeled into a way which makes sense in various ways. And things are always about life for me; they’re always about relationships. Either my relationships or relationships with people around me. It’s about humans interacting. That to me is the most exciting thing in the world; the most important thing and the hardest thing to get right in your life. A lot of people can do great stuff. You know, fly aero planes, go to the Moon. Relationships… not so easy. So, it’s about that as always.”

Out of the Light, the companion release available in the Back To The Light box set and on the 2CD and digital formats, features three alternative versions of Driven By You including the original Ford Ad Version and a Cozy (Powell) and Neil (Murray) ’93 version.

Driven By You is available to download and stream here.

Brian May’s Back To The Light remastered reissue is available on August 6 on CD, Vinyl, Cassette, digital download and streaming formats.

Cybertruck illustration by Heather Skovlund for 360 Magazine

Cybertruck × Tesla

Cybertruck hits 1 million pre-orders milestone exceeding Tesla’s last 2 years deliveries

Despite being a new entrant in Tesla’s electric vehicle models, the Cybertruck continues to attract more interest from potential buyers. The market enthusiasm surrounding the model has resulted in a pre-order milestone beating other Tesla vehicle delivery in recent years.

According to data acquired by Finbold, as of May 25, 2021, the estimated Cybertruck reservations were 1.08 million. The figure is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Last year, the electric vehicle manufacturer delivered 499,550 vehicles, while in 2019, the figure stood at 367,200. Furthermore, Tesla has recorded a steady annual increase in vehicle deliveries, with the figure surging 558.2% between 2016 and 2020. In 2016, 2017 and 2019 the delivered stood at 75,890, 103,020 and 244,920 respectively.

Small reservation fee potentially driving Cybertruck demand 

The report explains some of the driving factors in record Cybertruck reservations alongside the potential impact on deliveries. According to the research report:

“The massive interest in the Cybertruck also reflects the conditions set by Tesla for reserving the vehicle since customers need to deposit a refundable $100. The amount is affordable, but analysts have remained skeptical about the reservation numbers getting converted into deliveries. In the end, Tesla fans can take the money from their bank account, reserve the Cybertruck and get a refund later.”

Despite Tesla recording impressive Cybertruck pre-orders, the company still faces competition from other players who are ramping up their products for the electric truck niche. For example, both General Motors and Ford have announced their entry into the market.

Read the full story with statistics here

Pirelli Scorpion ATR tires for Ford F-150 as announced by 360 MAGAZINE.

Pirelli Scorpion ATR x Ford F-150

A new “tailor-made” Pirelli Scorpion ATR tire has been designed specifically for the all-new Ford F-150, part of F-Series, America’s best-selling vehicle for 38 years.

For more than 20 years, Pirelli and Ford have had a strong relationship, working together to develop tires specifically designed for a wide range of more than fifteen different Ford models. These joint efforts manifest today in this new version of the Scorpion ATR with innovations designed to emphasize the performance of the new F-150. This new tire design will be the basis of a range of tires within the Pirelli Scorpion family that will be released in the coming months.

Over the past two and half years, engineers from Pirelli and Ford worked together through a rigorous homologation process, which involved co-design, prototyping, industrialization phases, severe indoor testing as well as hundreds of hours of simulation and modelling.

The goal was to design a perfect-fit tire that incorporated all of Ford’s targets. In particular, Pirelli’s engineers designed mold profiles specifically for the new F-150, in order to offer a maximum level of grip with improved rolling resistance.

In addition, the tailor-made Scorpion ATR for the Ford F-150 presents a dedicated tread design to reduce tire noise by up to 3 decibels. Pirelli’s technicians also worked on a new generation of tread compound to provide secure wet handling and snow performance for this heavy duty vehicle.

To achieve these goals, Pirelli deployed its most advanced simulation and engineering tools to meet Ford’s demanding tire specification targets at every iteration of development. This digital and collaborative design approach significantly increased development speed and optimized tire performance, along with a reduction in the number of physical tires tested.

The Pirelli Scorpion ATR tires designed for the Ford F-150 are available in two sizes: 275/60R20 and 265/70R17.

The ATR is part of the Pirelli’s range of Scorpion SUV and light truck tires, offering comfort, excellent traction and better wear resistance. As an All Season tire, it provides controlled performance on the most diverse surfaces and weather conditions.

Regina King, Cadillac Escalade, 360 MAGAZINE, General Motors

The Most Exciting Cars of 2020

by Ronald DiMaggio and Christina Perry, TRED

2019 proved to be an exciting year for car enthusiasts: we saw a revival of the iconic Toyota Supra, a redesigned Porsche 911 and BMW 3 Series, and a brand new McLaren hypercar in the Senna. Those were all properly exciting, but with the new year well underway, I think it’s only appropriate to start looking forward [insert cheesy 2020 vision joke], so in this article we’ll be taking a look at some of the more important cars set to come out in 2020. This list is not exhaustive, though it includes all the cars that we expect to make a big splash in the industry.           

2021 BMW M3                   

BMW is set to reveal its all new M3 sedan, based on the existing G20 3 series later this year (with sales starting early 2021.) Spy photos and renderings (like the one above) have fans of the brand on the edge of their seats. This is mostly because spy photos have indicated that the 2021 M3 may follow in the 7 series’ footsteps with an absolutely ​massive ​grille that extends from the hood all the way down to the front lip. Yikes. Less worrying, however, is what will be hiding behind that grille, a stronger and doubly turbocharged version of the existing B58 inline six, dubbed the S58. The new M3 will also be the first one ever to offer all-wheel drive. We can be sure that it will drive well, as all M3s do, but here’s hoping it looks okay…               

2021 Ford Bronco                   

Ford is set to debut its new Bronco in spring of this year, and intel so far is pointing toward it being exactly what we expect out of a vehicle wearing a Bronco badge: a boxy, rugged, body-on-frame SUV. As we saw with the recent Supra unveil, bringing back an icon after decades of dormancy is a risky proposition, but it appears that Ford is doing it right.   

2021 Ford Mustang Mach E                                   

Another exciting vehicle from Dearborn is the new Mustang Mach E crossover. Slated for delivery in late 2020, the Mustang Mach E is Ford’s first full-fledged foray into the all-electric segment. It looks good, it will be quick, and it seems to be at least somewhat reasonably priced, though I do have one small gripe with the Mustang Mach E. Did they ​have ​to call it a Mustang? I’m not one to get hung up on the mostly arbitrary sanctity of model names, but this is a bit ridiculous. Aside from styling cues, this vehicle has absolutely nothing in common with the traditional Mustang, and I think it’s something of an affront to the Mustang heritage.                   

2020 Tesla Model Y                           

Tesla is planning to start deliveries of their new crossover, the Model Y, in the summer of this year. The Model Y, as all Teslas are, will be an important car because it will assuredly disrupt sales of its gas-powered competitors in a big way. Tesla’s entrance into a more reasonable price bracket with the Model 3 made quite a splash in the sedan segment, and we can expect the Model Y to do the same in the increasingly hot crossover market.               

2021 Tesla Roadster                       

Another Tesla sure to shake things up, though at a much bigger cost, is the upcoming Roadster. Set to go on sale after the Model Y, the Roadster is a $200,000+ supercar with quite a few big claims to support. Tesla has claimed that the Roadster will do 0-60mph in ​under two seconds​, and will be able to reach speeds in excess of 250mph with seating for four. If it’s as potent as Tesla says it will be, I’m sure Lamborghini, Ferrari and McLaren will be sweating once it hits the streets; though I’m sure those brands have at least a small fanbase unwilling to switch to a supercar that doesn’t make any noise.

2020 Chevrolet Corvette                           

We already know quite a bit about the new C8 Corvette, but since it hasn’t technically hit the streets yet, it still belongs on this list. The C8 is Chevrolet’s first mid-engined Corvette and it marks the biggest transformation of the iconic sports car since its inception in the 1950s. It is still very much a Corvette though, with pushrod V8 power, two seats, and two doors. Dealers are preparing to make deliveries as early as next month, and I can’t wait to see them on the road.               

2021 Mercedes Benz S-Class                   

Representing for the luxury sedan category on our list is the all new 2021 Mercedes Benz S-Class, set to be available for purchase later this year. The S-Class is a staple of the Mercedes brand, but more importantly, it’s a technological leader in the industry. Mercedes tends to debut lots of new tech in their flagship sedan, and other manufacturers often follow suit. With this in mind, the new S-Class is sure to bring with it many new innovations, and induce lots of innovative ripples throughout the industry. 

2021 Land Rover Defender

Arguably the quintessential British 4×4, the Defender has been absent from the US since 1997, because its lack of airbags (and Land Rover’s refusal to engineer their addition) failed to comply with US safety standards. The used market for the Defenders that had already made it stateside has been hot since then, and there was no hint of any new iterations of that classic Landy recently. 

And now, the Defender’s return is imminent. It has a lot of modern updates, but it still retains a fair amount of the rugged, utilitarian styling that gave the original its charm.

2020 Lotus Evija

In the awesome but unobtanium category (for most of us), Lotus is bringing out one of the sexiest, most exciting hypercars we’ve seen in a long time. And… it’s electric. In fact, exciting is sort of an understatement. It’s the most powerful electric car ever, with nearly 2,000 horsepower and a top speed of over 200 miles per hour. Oh, and it charges insanely fast, too—18 minutes to charge 100% (to a very respectable 250-mile range.)

Even the name is pretty exceptional; it’s probably partially a clever riff on the electric vehicle acronym of “EV,” and it also (loosely) means “living” or “breathing” in Hebrew. 

2021 Cadillac Escalade

Because the ‘Sclade is the perennial choice of A-list Hollywood celebs, reality show stars, and ballers everywhere, it has to stay on top of its style game. The 2021 iteration fittingly made its TV debut in commercials alongside Academy Award-winning actress Regina King during the 2020 Oscars.

It’s big (even bigger than before), and bold, adding 7.1 inches in length over the previous model, and a massive grill. Inside, there’s more space, and some serious tech updates to everything from the suspension and transmission to the giant, curved  OLED screen that probably has better image quality than the TV on your wall at home. A diesel engine will also be an option for the first time.

*Featured image of Oscar®-winning actress and acclaimed director Regina King behind the scenes with the 2021 Cadillac Escalade.