Posts tagged with "automotive industry"

Green Car by Mina Tocalini

Lamborghini Adopts what3words

Lamborghini, the leading global brand of luxury sports cars, has revealed today it will become the first auto manufacturer to integrate what3words, fully enabled by Alexa. With voice set to be the way we communicate with cars, this partnership signals  a disruptive move to combine the best user experience with the slickest and most innovative technology. 

what3words location technology is changing the way we approach addressing. It has divided the globe into 57 trillion 10ft squares and given each one a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 3 meter square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work entirely offline. 

Traditional addresses can be difficult to enter into navigation systems, especially by voice, and are often inaccurate or confusing. Many address searches typically drop pins in the centre of buildings and street names are often duplicated. For example, there are 367 Park Streets in California and 521 George Streets in Australia. Of course, many parts of the word are not addressed at all. 

what3words eliminates these issues. Every what3words address is unique, minimising errors and getting drivers exactly where they want to go–whether that’s a new trendy pop-up bar, or a friend’s apartment’s parking lot. With market-leading voice accuracy, what3words addresses can be entered either by text or voice just like street addresses or points of interest.

The Lamborghini Huracán is all about performance, control, and innovation. The cars are equipped with the latest technology for great performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate Amazon Alexa’s Complete Control, and the integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command. 

Luca Giardino, Head of Connectivity at Lamborghini adds, ‘The future of mobility demands the most advanced technology, and that is why Lamborghini announced the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice.’

Chris Sheldrick, CEO and Co-founder of what3words adds, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all. Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.

About what3words

What3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.

Mobility Brand Lynk & Co Pledges Gender Equality for use by 360 Magazine

MOBILITY BRAND LYNK & CO PLEDGES GENDER EQUALITY

The automotive industry is a dinosaur. Existing for over 100 years and failing to adapt fast enough to society as it evolves.

New research from global mobility brand Lynk & Co and global market & consumer data analysts, Statista, compared gender ratios from some of the world’s leading automotive manufacturers and found that the industry has large equality gaps. On average, automotive brands are 15% female, with numbers ranging from 30% at the top and 2% at the very low end.

In response to the seriousness of the problem, Lynk & Co is pledging to achieve an equal 50/50 gender split across the company by the end of 2021 and an equal 50/50 split in management positions by the end of 2023.

While Lynk & Co tends to define itself as a mobility brand, it is still, in many ways, part of the automotive industry. Lynk & Co was founded as an alternative to traditional car brands, and the company is dedicated to creating a more fair, progressive and sustainable society. Sure, diverse teams are linked to increased profitability. But (much) more importantly: it’s also simply the right thing to do. Huge numbers of talented people are still being excluded and discriminated against based on factors like gender.

“The gatekeepers of the automotive industry have excluded women, and pretty much anyone that isn’t a straight white man, for too long. Lynk & Co is committed to changing that. How can we create solutions that work for everyone, if we don’t have everyone at the table?” – Alain Visser, CEO of Lynk & Co

In general, Lynk & Co is doing well compared to others in the industry…but it’s a pretty low bar. Lynk & Co currently has a 3X better ratio than the industry average (15%), with 45% of the team identifying as female. The industry numbers are bleak when it comes to women in management as well, with an average of 11% women in management teams and 18% female board directors. At Lynk & Co, 33% of management teams are made up of women and there is an even 50/50 split at board director level.

What’s more, recent studies have shown that companies with a larger representation of females offer a higher financial return and a more collaborative and innovative workforce, proving equality is a powerful strength to drive a company forward when encouraged and utilized.

“Equality within the workplace should not just be a goal or a target, what we have found is that it is absolutely critical to the growth & productivity of a company. If people are held back, then we shall never move forward as an industry. Today we have revealed some truly sobering statistics and we are not perfect. That is why we’re setting ourselves a challenging and bold pledge to have a total parity between genders across our entire workforce by the end of 2023.” – Telma Negreiros, VP of PR and Communications

Lynk & Co has taken immediate action in developing a long-term strategy to further improve gender equality and diversity across the brand in the future.

Polestar 2 illustration by Heather Skovlund for 360 Magazine

Polestar × Circulor

Polestar Announces Partnership with Circulor as an Important Step in Transparency Journey

  • Polestar enters strategic partnership with blockchain provider Circulor
  • Collaboration targets blockchain traceability and CO2e tracking
  • Progressive in scope and ambition, partnership enables unprecedented supply chain transparency

Polestar, the electric performance car brand, is spearheading a movement for transparency throughout the automotive industry to accelerate the shift to a climate-neutral future. In April 2021, the company announced plans for a climate neutral car by 2030—Polestar now communicates an important step on its transparency journey, announcing a new partnership with blockchain provider Circulor.

Polestar already works with Circulor on the traceability of cobalt in the batteries for the Polestar 2 electric performance fastback. With this new partnership, Polestar and Circulor have set a progressive scope and ambition that aims to entail a range of raw materials, focusing on those with identified risks in either environmental and/or human rights, such as nickel, mica, manganese, graphite and lithium, amongst others.

True climate action needs transparency, and the aim with CO2e tracking is to finally see the embedded emissions that have been created as part of the production process, per facility as well as those inherited from suppliers through the supply chain. The greenhouse gas tracking solution offered by Circulor enables a more accurate CO2e footprint than using generic emissions data from databases.

“Caring about ethics and the environment is key to Polestar. This unprecedented level of traceability means that Polestar can promote sustainable and ethical practices in its supply chain, and provide better transparency for consumers,” says Polestar CEO Thomas Ingenlath.

“We are delighted to be a strategic partner of Polestar and play a key role in enabling supply chain transparency for Polestar, its suppliers and its customers. Our platform’s ability to dynamically track and attribute CO2e across the supply chain will help enable Polestar’s moonshot goal to create a climate-neutral car by 2030,” says Douglas Johnson-Poensgen, Circulor CEO.

Circulor supports businesses in achieving more sustainable supply chains and works with blockchain technology to trace materials. A blockchain is a digital ledger containing a list of records linked to each other via cryptography. A ‘digital twin’ for the raw material being traced is created and the material is then tracked through the supply chain, creating a digital thread that follows and records the various industrial processes and transformations it undergoes.

This means that the source and the methods by which the raw materials are extracted, processed and transported, can be better regulated, helping to ensure that the materials used in battery production come from the expected mines or recycling facilities. Blockchain technology is already applied to Polestar 2, to support the traceability of cobalt in its batteries.

Polestar is on a mission to drive the shift to sustainable mobility. Supply chain transparency is one big step on the journey. Consumers will be able to follow the journey thanks to Polestar’s Product Sustainability Declaration, which discloses carbon footprint and traced risk materials through labeling on the company website and in Polestar Spaces, setting a unique transparency precedent for the industry.

About Polestar

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in ten global markets across Europe, North America, and China. In 2021, Polestar is expanding into eight new markets across Europe and Asia Pacific.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an electric only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78 kWh, and dual- and single motor powertrains with as much as 408 hp and 487 lb-ft of torque.

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

Images provided by: Taylor Vande Beek (Extension PR)

TORSUS Praetorian illustration by Heather Skovlund for 360 Magazine

TORSUS PRAETORIAN

TORSUS PRAETORIAN, THE WORLD’S MOST RUGGED HEAVY-DUTY OFF-ROAD 4X4 BUS, READY TO TRAVEL EVEN TOUGHER ACROSS THE PLANET’S MOST INHOSPITABLE TERRAIN THANKS TO A RAFT OF ALL-NEW 2021 TECHNICAL UPDATES 
 

  • TORSUS PRAETORIAN benefits from all-new technical updates for 2021
  • Updates for PRAETORIAN include new LED lights, advanced air conditioning system, new safety-enhancing passenger door and pneumatic footsteps, new fire protection system and improved interior features
  • Built for the world’s toughest jobs, PRAETORIAN transports personnel and equipment across inhospitable terrain in extreme weather conditions
  • Transporting up to 35 occupants, PRAETORIAN can wade through water up to 900mm deep, ensuring nothing will stop the vehicle from reaching its destination
  • For more information on TORSUS, please visit: Torsus

TORSUS, manufacturer of the world’s toughest, heavy-duty off-road buses, today announces a comprehensive range of all-new 2021 technical updates for its flagship vehicle, the TORSUS PRAETORIAN.

Designed to transport personnel and equipment safely across the world’s harshest environments, the PRAETORIAN is a 4×4 off-road bus based on an upgraded, heavy-duty MAN chassis. It is powered by a six-cylinder MAN diesel engine with 286bhp and 1,150Nm of torque, as well as a heavy-duty 4×4 off-road transmission – sufficient for the bus to easily climb a 65 percent incline. From the Michelin XZL off-road tyres specifically designed for emergency response and tactical vehicles to the military-grade elastomeric coatings engineered for maximum durability and impact resistance applied to body parts, no detail is overlooked. The PRAETORIAN is engineered to master any terrain, in any weather conditions, anywhere in the world.

Following extensive customer feedback from all four corners of the globe and continuous vehicle developments, TORSUS is pleased to reveal a series of all-new technical updates to make the PRAETORIAN even more resilient. Underpinning TORSUS’ ethos to build vehicles for the world’s most demanding jobs, the upgraded PRAETORIAN features only the very best materials, technology and construction methods in the automotive industry, ensuring exemplary quality, unwavering durability and meticulous attention to detail. Now, both engineering refinement and every aspect of vehicle performance has been elevated to an even higher level.

‘At TORSUS, we live by and set the highest standards for ourselves and our world-beating 4×4 buses.  Our mission is to ensure our 4×4 heavy duty buses conquer the world’s most daunting driving environments, safely transporting people and equipment to locations no other vehicle could ever reach. Achieving this requires rigorous attention to detail coupled with our obsession with delivering nothing but the best. That means we constantly strive to improve our vehicles and make sure they feature the most relevant and beneficial new technology through our ongoing process of product development. By listening to customer feedback, we make certain we are always on-point with our updates and improvements’; said Vakhtang Dzhukashvili, CEO of TORSUS.

‘Our expert engineering and manufacturing teams have helped us to manage the challenges of the past year. The 2021 model year represents the very best of TORSUS – it represents resilience, determination and our desire to succeed in the face of adversity. Like many businesses, the past 12 months have been challenging, but it is testament to our team that we have been able to produce an upgraded product and reach our key strategic targets’: said Yuliya Khomych, Director of Strategy, TORSUS.

From darkness to light

TORSUS creates a range of PRAETORIAN 4×4 buses to cope in highly challenging conditions from disaster evacuation to fire fighting and from motorsport to operations command. Optimum lighting is essential in such circumstances, which is why TORSUS’s engineering team has replaced the halogen lights previously found on the PRAETORIAN with highly energy-efficient all-new LED headlights, which provide significantly enhanced illumination. Roof-mounted lights are also offered for even greater levels of visibility and safety.

To develop the PREATORIAN’s new lighting system, TORSUS partnered with WAŚ – one of the most innovative automotive lighting technology companies in the world. WAŚ offers almost 4000 different lamps for automotive applications and supplied TORSUS with its ultimate W149 driving lamps. Both focused and diffused lighting units are fitted, each providing 4100 lumen, which is more than triple the illumination provided by a halogen high beam car light and perfect for driving safely off-road in darkness. When the PRAETORIAN is stationery, roof and side mounted 991 SIGNAL SL 1000 lumen work lights provide 360-degree illumination for the crew to carry out their tasks quickly and safely in the most demanding situations.

Keeping cool at 50°C

With sales outlets and service and maintenance points across Africa, Australia, Europe and South America, the PRAETORIAN was already comfortably at home in some of the hottest temperatures on the planet. Even so, TORSUS’s engineers have taken the opportunity to further bolster the performance of the vehicle’s air-conditioning system. Working closely with market leader Webasto, the PRAETORIAN’s air-conditioning has been thoroughly upgraded to protect the wellbeing of crew and occupants, whether they are travelling through Australia’s Great Sandy desert or the Sahara in North Africa. Both regions can see outside temperatures rise as high as 50°C and 60°C inside the vehicle, which is within the operating parameter of the air-conditioning system fitted to the PRAETORIAN.

Detailed work was carried out to enhance air distribution to individual luggage rack outlets for more airflow volume and increased nominal air conditioning cooling capacity. The industry-leading 21.52 kW system can cool down a full bus of 35 occupants from 60°C to 30°C in just three minutes, and incredibly, can drop the temperature from 60°C to a comfortable 20°C in under 15 minutes. In fact, so effective is the air-conditioning unit; it can even keep the engine cool should it, for example, become in danger of overheating when climbing sand dunes.

Safer entry and exit

To comply with the latest EU regulations, TORSUS has redesigned the operating system of the PRAETORIAN’s passenger door, facilitating the smooth opening and closing in less than 8 seconds. To ensure optimum safety, the door automatically closes once the vehicle speedometer reaches 3km/h. Incorporated sensors eliminate the risk of passengers or obstacles being trapped in the doorway. All-new pneumatic extending and retracing footsteps and new entrance bars make it more convenient and safer for passengers to enter and exit the vehicle than before. And an updated emergency evacuation system has also been integrated into all doors, which feature both interior and exterior emergency release buttons, and roof hatches.

Another example of TORSUS’s determination to go to any and every length to create the ultimate specification 4×4 off-road bus is the fitment of a highly efficient bus stop brake system. Operated by the touch of a button, it utilizes the air service brake equipment of the rear axle with a pressure of 3.5 bar and negates the need for the service brake or parking brake to be applied during frequent stops.

TORSUS is also about to enter production with first vehicle equipped with fully mechanical doors in the middle section and rear swing doors. This will provide an unmatched versatility offering in fields such as leisure, camping, safari and tourism, and enable customers to create a vehicle that meets their needs and desires perfectly.

Protection against any eventuality

The PRAETORIAN is designed to offer its occupants optimum protection in every condition and circumstance, even in the unlikely event of a vehicle fire. A powerful, new, automatic, fast-acting fire suppression system developed by industry leaders in fire protection BlazeCut, has been fitted to the PRAETORIAN. As per mandatory legislative requirements, the BlazeCut system automatically actuates in the fuel tank area when a fire occurs, extinguishing the blaze in seconds leaving very minimal damage to the vehicle, and keeping occupants safe. However, TORSUS has extended the coverage of the system to other areas of the vehicle, such as the engine compartment, at no additional cost to the customer. Two fire extinguishers are mounted inside the cabin, and new fire-resistant materials and fabrics have also been fitted.

Complete comfort in challenging terrain

The PRAETORIAN’s ability to climb snow-covered mountains, wade rivers and cross rock fields does not come at the expense of occupant comfort. And now, both driver and passenger experience an even more refined travelling experience thanks to an extensive range of upgraded interior features. The positioning of the driver’s seat has been realigned, which improves safety with better side mirror visibility, while passengers now have even more space between seats. The passenger seats have also been upgraded, with the introduction of individual monitors in the back of each seat to facilitate the integration of personal media devices. Additional occupant comfort takes the form of new, efficiency-enhancing insulation materials in the vehicle walls and roof, which provide superior heat retention in cold conditions and help keep the vehicle cool in hot weather. Also, improved mechanisms on the sliding windows efficiently reduce energy consumption.

To enable the PRAETORIAN to cope with extreme cold, whether transporting passengers to a ski-resort or moving crew and equipment around an arctic base for example, TORSUS has equipped the vehicle with a CELLO heating panel. This flat, wall-mounted heating panel essentially generates radiant heat by mitigating cold airflow. Even when the temperature outside drops to -10°C the combination of side wall insulation heating panel raises the temperature inside the vehicle to +20°C, requiring 19 percent less energy to do so compared with a conventional heating system.

Peter Zaicek, Head of Production at TORSUS, said: “As the most adaptable and versatile 4×4 heavy-duty off-road bus on sale, the TORSUS PRAETORIAN is designed and engineered to excel in many different and extremely hostile environments across the globe. Ensuring the vehicle always delivers optimum performance, durability and safety in any location require extensive testing and development– not just of the vehicle but also of the ground-breaking equipment and technology it’s fitted with. At the core of every TORSUS vehicle is quality. We are fully confident that each of the latest updates to the PRAETORIAN matches both our and our customers’ high standards.”

Available in a variety of derivatives, the PRAETORIAN can be used from adventure tourism to the military frontline. There is a specification for every need. Always dependable. Always reliable.

About TORSUS

TORSUS is breaking new ground by designing, developing and manufacturing the world’s toughest off-road buses. The iconic PRAETORIAN makes the world’s most capable heavy-duty off-road bus, and the new TERRASTORM signals the brand’s fearless ambition to grow further into the global heavy-duty 4×4 minibus market. The TORSUS brand was released in 2016, developing and manufacturing heavy-duty off-road 4×4 buses in a purpose-built factory in Slovakia.

TORSUS operates and sells in global markets to customers in heavy industry, utility and government service sectors. Warranty and service backup is provided in all markets with the fastest response times in the sector. Working in partnership with MAN and VW on key chassis and powertrain technology ensures that every TORSUS has ultimate durability, reliability, serviceability, value and, of course, toughness engineered in. TORSUS: BUILT FOR THE WORLD’S TOUGHEST JOBS.

Follow TORSUS here for updates:

Facebook

Twitter

Instagram

LinkedIn

Automobile illustration by Heather Skovlund for 360 Magazine

GKN Automotive Appoints New President

GKN AUTOMOTIVE APPOINTS NEW PRESIDENT OF CHINA BUSINESS

  • GKN Automotive signals its ambitions for growth in China with new leader of China business
  • Asia Pacific and China automotive expert Shaoling (Charlie) Qiu announced as new President GKN Automotive China
  • GKN Automotive is the global leader in Automotive drive systems and the supplier of choice for 90% of global car manufacturers

GKN Automotive, the global leader in drive systems, has announced Shaoling (Charlie) Qiu as the new President GKN Automotive China, effective from 1 May.

Shaoling (Charlie) Qiu, who will be reporting directly to GKN Automotive CEO Liam Butterworth and based in Shanghai, is joining from Thyssenkrupp Automotive where he was CEO of its Asia Pacific region and in charge of its China business division. This follows an extensive career in the automotive industry including four years serving as President Dayco China.

Liam Butterworth, CEO GKN Automotive “China is a critically important market for us, and Charlie is joining GKN Automotive at the perfect time. He will be leading our ambitious strategy to continue growing our business in the world’s largest car market.

“Our advanced e-powertrain technologies make us perfectly placed to take advantage of China’s growing appetite for electrified vehicles. We are also intent on boosting our world-leading Driveline business, working with our joint-venture partner HASCO. Charlie has the experience and leadership to help us achieve those goals and I look forward to working closely with him.”

Shaoling (Charlie) Qiu “I am honored to be joining GKN Automotive, working with Liam and the rest of his leadership team. It is a world-leading business, with a tremendous history of innovation and an impeccable reputation with global car manufacturers.  With GKN Automotive’s advanced technologies and unrivalled ability to collaborate with car makers, we have a terrific opportunity to rapidly expand in China. It will be an exciting challenge.”

Rimac Automobili illustration by Mina Tocalini for 360 Magazine

HOT ROD POWER TOUR AND DRAG WEEK

MOTORTREND ANNOUNCES 2021 DATES AND LOCATIONS FOR HOT ROD POWER TOUR
AND HOT ROD DRAG WEEK: AUGUST 23-27 and SEPTEMBER 12-17.

6,000+ total performance and street cars will roll through the Midwest. Registration and further event details will be available in April 2021.

Mark your calendars! Two of MOTORTREND’s premier annual events are returning in 2021: the world’s largest traveling car show HOT ROD Power Tour (Monday, Aug. 23 through Friday, Aug. 27) and the fastest streetcar competition in America HOT ROD Drag Week (Sunday, Sept. 12 through Friday, Sept. 17). Both events combined boast upwards of 6,000 participating vehicles.

“This year we are more excited than ever to host two of our signature annual events in HOT ROD Power Tour and HOT ROD Drag Week,” said HOT ROD’s Editor-in-Chief John McGann. “These events exemplify the core of what we do – and we wouldn’t be able to make it happen without our amazing participants. I am grateful and looking forward to a great year ahead.”

Celebrating 27 years in 2021, the legendary HOT ROD Power Tour Driven by Continental Tire will once again roll through the heartland of hot rod culture as it returns to five cities in the Midwest beginning Monday, Aug. 23 through Friday, Aug. 27, 2021. More than just a traveling car show, HOT ROD Power Tour is widely considered to be the finest high-end hot rod–based automotive tour in the world, bringing together more than 5,000 vehicles. Classic cars and hot rods travel city to city while performance car lovers and HOT ROD editors and photographers follow alongside the tour, all cruising through small town America like one big family reunion road trip. Participants can join for one day, two days, or be a HOT ROD Power Tour long hauler and join for all five days.

HOT ROD POWER TOUR 2021 SCHEDULE

  • KICKOFF / Day 1:Monday, Aug. 23 – Summit Motorsports Park in Norwalk, Ohio
  • Day 2:Tuesday, Aug. 24 – Montgomery County Fairgrounds, Dayton, Ohio
  • Day 3:Wednesday, Aug. 25 – Lucas Oil Raceway, Indianapolis
  • Day 4:Thursday, Aug. 26 – World Wide Technology Raceway, St. Louis
  • Day 5:Friday, Aug. 27 – State Farm Center, Champaign, Ill.

MOTORTREND also announces a return to four classic Midwest tracks for the 17th annual HOT ROD Drag Week presented by Gear Vendors Overdrive, when the “Fastest Street Car in America” will be crowned beginning Sunday, Sept. 12 through Friday, Sept. 17, 2021. The world’s toughest competition to find the ultimate street-legal drag car, HOT ROD Drag Week puts competitors to a grueling test over five days of action-packed drag racing, requiring racers to drive their vehicles on a specified route from city to city, upward of 1,000 miles, while securing the quickest possible elapsed time across the five days. During the competition, drivers provide photographic evidence to prove they have adhered to the prescribed route. Some of the nation’s top racers participate annually, including past champions Tom Bailey and Dave Schroeder.

HOT ROD DRAG WEEK 2021 SCHEDULE

  • Registration, Tech Day, and Test ‘n’ Tune: Sunday, Sept. 12 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 1: Monday, Sept. 13 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 2: Tuesday, Sept. 14 – Summit Motorsports Park in Norwalk, Ohio
  • Racing Day 3: Wednesday, Sept. 15 – Lucas Oil Raceway in Indianapolis
  • Racing Day 4: Thursday, Sept. 16 – Byron Dragway in Byron, Ill.
  • Racing Day 5: Friday, Sept. 17 – US 131 Motorsports Park in Martin, Mich.

FOLLOW BOTH EVENTS

For more information, follow HOT ROD Power Tour and HOT ROD Drag Week at this website; Facebook, Twitter, Instagram.

HEALTH AND SAFETY PRECAUTIONS OVERVIEW

All stops will adhere to federal, state and local health and safety guidelines related to COVID-19 and follow a plan approved by local health departments.

About HOT ROD

HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes HOTROD; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus Roadkill and HOT ROD Garage shows on the MotorTrend App, the world’s only auto-dedicated subscription video-on-demand service.

About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

 

 

Green Car by Mina Tocalini for 360 Magazine

China’s EV Industry Growth

1.3M Electric Vehicles Were Sold In China In 2020 – Projected For 51% Increase By 2021

China has become a relatively rich market for Electric vehicles (EVs) in recent times, and companies like Tesla have pounced on the opportunity. China posted a record number of EVs sold in the country in 2020, despite the global downturn of the automotive industry due to the COVID-19 pandemic. According to data presented by TradingPlatforms, 1.3M EVs were sold in China in 2020– a rise of 8% YoY, but is projected to grow by over 51% in 2021 to almost 2M.

EV Enters Mainstream– China One of Promising Markets, Despite Negative Effects of Pandemic

EVs have entered the automotive mainstream in recent times with Tesla setting the tone for affordable and stylish EVs. In 2019, the global EV market was valued at just over $162B and is expected to see tremendous growth in the next decade. The global EV market is projected to have a compound annual growth rate of 22.12% in the period from 2019-2026, and rise to a value of almost $803B in 2026.

China is a particularly strong market for EVs, where a record number of EVs were sold in 2020. However, recent policy changes around the EV industry in China, and the more recent Coronavirus pandemic, have slowed down the strong momentum EVs once generated. Despite this, the number of EVs sold in China still saw a modest increase of 8% YoY from 2019-2020 to a record 1.3M units sold.

Demand is also expected to rebound after 2020’s sharp downturn for the entire industry. EV sales are projected to increase by over 51% to almost 2M EVs sold. Automotive industry expert Chris Jones noted: “Prospects are very good for China’s EV market in 2021. There is already an excellent network of standardized public EV chargers in China, good government support and now a return to strong consumer demand.”

SAIC-GM-Wuling and Tesla Carried Chinese EV Industry Through Turbulent Time

Two brands and their vehicles carried the Chinese EV industry through a difficult period caused by the pandemic: SAIC-GM-Wuling and Tesla. The Tesla Model 3 was the most popular EV in China for a time until the Wuling Hong Guang Mini EV entered the market in the middle of 2020. As of July 2020, the Tesla Model 3 was the most registered new electric car in China with the Wuling Hong Guang Mini EV already following closely behind.

An estimated 11,000 Model 3’s had been registered by that period while 7,250 Wuling Hong Guang Mini EV had already been registered despite deliveries only starting in the same month. By the end of 2020, SAIC-GM-Wuling had become the most popular EV brand in China with an estimated 177,000 units in car sales compared to Tesla’s 137,460 units.

The two brands offer two very different EVs, yet found that their shared success that carried the Chinese EV market through a difficult time. Jones further notes: “If it had not been for the huge success of these two very different EVs, the Chinese EV market would have declined in 2020. Between them, the two models represented one in five of all EVs sold in China.”

You can read more about the story with more statistics and information at TradingPlatform’s website.

 

 

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
T.50 Car illustration by Mina Tocalini of 360 MAGAZINE for use by 360 MAGAZINE.

Gordon Murray Automotive – T.50 Supercar

Gordon Murray Automotive has unveiled its T.50 supercar in full for the first time, showing the finished exterior and interior design and confirming its ground-breaking technical specifications. The T.50 has been engineered to be the purest, lightest, most driver-centric supercar ever.

Improving on his acclaimed McLaren F1 “in every conceivable way”, Professor Gordon Murray CBE is leading the team that will begin building customer versions of the 986kg supercar in January 2022. Justifying its £2.36m (before taxes) price tag, the T.50 promises to deliver an unsurpassed driving experience. It is powered by a 100% bespoke 3.9-litre, 663PS V12 engine that revs to a record-breaking 12,100rpm, and features the most advanced and effective aerodynamics ever seen on a road car – aided by a 400mm rear-mounted fan.

The global premiere is the first time the clean lines of the exterior and the driver-focused interior have been seen. From his first ballpoint sketches, to every engineering and design detail, Murray has led the Gordon Murray Automotive team and briefed and overseen suppliers to drive the project forward at an unrelenting pace. Murray’s design for T.50 was the 50th in a prestigious line of race and road cars he’s penned over his illustrious 50-year career – both reasons combining to name the car T.50.

The most dominant characteristics of the T.50 exterior design are its purity and balance, free from the wings, skirts and vents that adorn most modern-day supercars. The clean surfaces are enabled by the most advanced and effective aerodynamics ever seen on a road car, resulting in deliberately simple, beautiful lines and a timeless appearance. 

The purity of the silhouette is broken dramatically when the pair of dihedral doors rise up and forwards, coming to rest high above the passenger cabin. Inside, the driver-centric approach is plain to see – from the central, jet fighter-like driving position, to the aerospace-grade primary and secondary controls arranged in an ‘ergonomic bubble’ around the driver.

Quality of materials, the utmost precision, and simplicity of visuals define the whole car, but nowhere is this more evident than inside the cockpit. British suppliers are responsible for every major component throughout the interior, as well as every facet of the car’s exquisitely engineered underpinnings – an attribute insisted upon by Murray who was determined the T.50 would be a true British sports car.

From the record-breaking V12 engine, and best lightweight transmission, to the world-first aerodynamic package and the feather-light titanium throttle pedal, every element is 100% bespoke and crafted by a British company that leads in its field. Murray pushed each supplier to their limits to deliver ingenuity, the highest quality and of course new levels of lightness.

With a vision that the car, and every element of its componentry, would be considered ‘engineering art’, Murray set out to create a vehicle that surpassed all others, fostering new levels of pride and connection among owners. Every T.50 customer has the opportunity to meet Murray to discuss their car and personalise it inside and out. Part of this process includes a seat, steering wheel and pedals ‘fitting’ session – personalised to every owner – that will ensure the T.50 is ergonomically perfect and individualised for each discerning customer.

Follow Gordon Murray Automotive: Facebook | Instagram | Twitter

VALEO x CES 2019

At CES in Las Vegas for the sixth consecutive year, Valeo is unveiling its latest technological innovations at the epicenter of the revolutions shaping mobility, i.e., the advent of autonomous vehicles, powertrain electrification and digital mobility. These three disruptions transforming the automotive industry are also driving profound change in society.

Valeo develops new technologies to make this transformation a reality. One example that can be seen and tested in the streets of Las Vegas during CES 2019 is Valeo Drive4U®, the Group’s first autonomous car, which is unique in that it can perform all operations using only Valeo sensors that are already series-produced (ultrasound, cameras, lasers, radars and LiDARS) and artificial intelligence. The vehicle is essentially equipped with a full-fledged digital brain that can process the inputs and learn from the scenarios it encounters in the city.

One of the key challenges in autonomous driving is safety. Road accidents are a global epidemic and most often the result of human error. Valeo’s goal is for its systems to significantly reduce accidents, setting the target of less than one major incident for every billion kilometers driven, which would represent a higher level of safety than in the aeronautics industry. To achieve this result, Valeo is presenting two major innovations in Las Vegas: Valeo Drive4U® Remote to operate autonomous vehicles remotely when assistance is required or even vital, and Valeo Voyage XR, which is able to simulate the virtual presence of a person – based in a fixed location – on board the autonomous vehicle during the journey. This means that the car could potentially be controlled externally by somebody who is aware of what is happening within the vehicle. Based on this innovation, Valeo has designed a new form of communication that allows a “stationary” passenger wearing a virtual reality headset to teleport into a moving vehicle.

Also with a view to increasing safety, Valeo will be showcasing Valeo XtraVue Trailer and Valeo PictureBeam Monolithic. The first of these two innovations causes a trailer or caravan to appear invisible in the rearview mirror of the vehicle towing it, making all maneuvers easier and safer for the driver. The second is a high definition lighting system developed in partnership with CREE, the US market leader in the manufacture of LEDs. The solution generates a high definition beam of light on the road without ever blinding other road users and projects information and images onto the pavement.

Lastly, since usage patterns are changing, with digital tools giving access to new ways of getting around, Valeo is developing technologies to promote their widespread take-up. Examples include the Valeo Clean Road app, which generates customized routes to avoid peak pollution areas, and Valeo Oxy’Zen, which can be used to activate air purification systems inside the vehicle cabin.

With these innovations, Valeo is once again demonstrating its capacity to imagine, design and develop technologies conducive to new forms of mobility that are widely accessible yet adapted to individual needs.