Posts tagged with "automotive industry"

2023 Toyota Crown in Nashville via 360 MAGAZINE.

2023 Toyota Crown

Listen to Mustafa Jawed speak to 360 MAG podcast HERE about the all-new 2023 Toyota Crown. From Nashville, Vaughn Lowery and Armon Hayes discuss their driver impressions.

During a tour of Music City, 360 MAGAZINE had an exclusive meeting with the only Toyota sedan to offer the HYBRID MAX System – the all-new Crown AKA new age Kanmuri. As well as maneuvering different terrains in Tennessee, this distinctive crossover caught the attention of spectators.

Over the past seventy years, the Toyota Crown has been recognized in Japan as one of the prestigious vehicles in its class. Now, it is being reintroduced to the US market after a 50-year hiatus, becoming the new flagship of the invincible mid-tier automotive brand. Equipped with standard AWD in tandem with intuitive technology like a Drive Connect, which can be established by a simple voice command, “Hey Toyota,” making searches for points of interest effortless.

Its bi-tonal exterior easily dresses up any Met Gala rug. And, with 21-inch wheels, the steep position offers an additional height of 4 inches above its predecessors, the Camry and Avalon. Thus, increasing the driver’s visual range as well as their overall driving control. The performance hybrid version pushes approximately 340 horsepower, with 400 lb-ft of torque, enough strength that no driver or passenger can ignore. Available in three categories: XLE (starting  at $41,045), Limited (starting at $46,595) and Platinum (starting at $53,445) with dual hybrid powertrains – Toyota Hybrid System (THS) and Hybrid Max that is exclusive to Platinum models.

Nashville 2023 Toyota Crown sedan drive with 360 MAGAZINE.
Nashville 2023 Toyota Crown sedan drive with 360 MAGAZINE.

‘Again, Toyota has set the record straight. With thick thighs and an arched back, it’s recalls the X6, dubbing this vehicle in an urban territory as the Bargain Beamer.’ – Vaughn Lowery

Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain

  • Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height
  • Three Grades, XLE, Limited and Platinum, All with Standard Electronic On-Demand AWD
  • Hybrid Powertrain Standard with Choice of First-Ever HYBRID MAX or Toyota Hybrid System
  • HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP
  • Spacious Interior and Quiet Ride, with Standard Adaptive Variable Suspension on Platinum
  • Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch Wheels
  • Toyota’s All-New Audio Multimedia System with 12.3-inch Touchscreen Standard

With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota’s performance hybrid with power that drivers will feel. Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS).

The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower. Paired with a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX produces powerful torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated 28 MPG combined city/highway fuel economy rating. XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated 38 MPG combined city/highway rating.

Built on a newly developed chassis based on Toyota’s GA-K platform, Crown has a raised overall height that’s nearly four inches higher than Camry. The unique height of this sedan offers increased road visibility, along with easy entry and exit. Its flowing silhouette and sculpted body lines create a fresh look that is entirely unique for its class. Altogether, the Crown package is a combination of innovative style, performance and function.

The XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19- inch alloy wheels, heated and powered Softex and fabric front seats and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers. It is available in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red, with a black interior.

The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers and intelligent clearance sonar along with rear cross-traffic braking. There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye view camera and digital key (with Remote Connect subscription). Interior colors include black, black and chestnut and macadamia.

The Platinum grade includes everything on XLE and Limited and raises the bar with the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park and unique 21-inch machined 10-spoke alloy wheels with black accents. The color palette adds a Toyota first bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.

Each grade of Crown will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard. It is expected to arrive in Toyota dealerships later this year.

Toyota Crown via 360 Magazine by 360 Magazine

Crown History

 The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass produced passenger vehicle. When the first generation was developed, Crown came to symbolize “innovation” and “pushing the limit” within Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese car to hit American shores back in 1958, last being sold in the US in 1972.

Across the 15 generations of Crown, it has been a vehicle that has led the way with innovative technology — pursuing value through engineering that is one step ahead of its time. For the new Crown, Toyota’s development team once again set innovation and pushing the limit at the core of the new generation’s concept. Toyota team members from product planning, design and engineering worked together to identify a Crown for a new era. The result is a completely new Toyota Crown that throws off the conventional concepts of a sedan and takes it into a new era.

Design choices push the limit, with large-diameter wheels that give the car a powerful style, a raised hip point for ease of ingress and egress, and meticulous attention to detail on the inside for a comfortable home-away-from-home. Innovation is engineered into the new Crown with two different Hybrid powertrains available, HYBRID MAX with responsive acceleration and THS for great fuel economy and standard electronic on demand All Wheel Drive.

Two Hybrid Systems

Toyota made “hybrid” synonymous with fuel efficiency more than 20 years ago with the first Prius. Today, Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings, with Crown bringing the number of Toyota electrified vehicles to 16. The Toyota Crown innovates on the hybrid front with another first for Toyota sedans, the HYBRID MAX System. This new system is designed to deliver smooth and powerful torque-filled acceleration, while keeping an eye on efficiency.

HYBRID MAX combines a 2.4-liter inline 4-cylinder turbo engine tuned to hit peak torque between 2000-3000 RPM, with a front electric motor that helps maximize torque production. A rear wheel eAxle that’s equipped with a high output water-cooled electric motor is combined with the hybrid engine to directly transmit force to all four wheels, ensuring a thrilling throttle response and linear acceleration throughout the power band.

The fourth-generation Toyota Hybrid System in the Toyota Crown combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors in a highly compact system. The gas engine employs Variable Valve Timing-intelligent by Electric motor (VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft. The variable range for the valve timings of both the intake and exhaust are set to maximize both fuel consumption and output.

THS-equipped vehicles feature selectable NORMAL, ECO and SPORT driving modes that let the driver tailor the Toyota Crown’s performance personality. SPORT mode improves and sharpens throttle response, making hybrid driving more fun. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, an EV (Electric Vehicle) mode allows electric-only driving at low speeds for short distances.

The HYBRID MAX equipped Platinum grade receives a more comprehensive drive mode selection – which not only includes NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that provides an emphasis on steering response, flat cornering and a sense of stability, COMFORT mode that provides a more supple drive that emphasizes passenger comfort and a CUSTOM mode that enables drivers to adjust system settings individually, creating a safe profile that suites their driving habits.

All-Wheel Drive at its Smartest

The 2023 Toyota Crown comes standard with Toyota’s Electronic On-Demand All-Wheel Drive. The XLE and Limited grades come with E-Four AWD and the Platinum grade comes with E-Four Advanced, two highly efficient systems that take maximum advantage of the hybrid powertrain’s benefits. Instead of using a transfer case and driveshaft to the rear wheels, Electronic On-Demand AWD employs a separate rear-mounted electric motor to power the rear wheels when needed.

E-Four AWD achieves stable performance by driving the rear wheels with a rear motor, to provide traction when needed in slippery conditions. Toyota Crown uses the latest evolution of this system and strengthens the driving force of the rear motor compared to the conventional E-Four, enhancing stability when cornering. The front and rear wheel driving force distribution is precisely controlled to the front and rear wheels between 100:0 and 20:80, ensuring both enhanced fuel efficiency and comfortable driving performance.

E-Four Advanced AWD, paired with HYBRID MAX on the Platinum grade, delivers power to the front and rear wheels via a front mounted hybrid motor and to rear wheels through a rear- mounted eAxle electric motor. This system helps ensure stable AWD performance and satisfying acceleration thanks to being paired with a direct shift six-speed automatic transmission. On the E-Four Advanced system, the front and rear wheel drive force is precisely controlled between 70:30 and 20:80. The rear motor, which generates power through water cooling, makes it possible to maximize torque to the rear wheels. This new AWD system enhances the drive force of the rear wheels and provides the feel of rear-wheel-drive maneuverability, straight line stability, comfortable turning and responsive acceleration.

Toyota Crown offers either a direct shift six-speed automatic transmission (Platinum grade only) or an electronically controlled Continuously Variable Transmission (eCVT) (XLE and Limited).

The Platinum grade’s direct-shift six speed transmission provides responsive acceleration thanks to Toyota’s new Hydraulic multi plate wet start clutch. A combination of technologies works together to ensure enhanced accelerator operation and vehicle response. The six speed AT also applies the assistance of the motor generator within the HYBRID MAX system, minimizing shift drop across the power band. Drivers can also throw the shifter into fixed gear mode, for paddle shifted fun.

The eCVT on the XLE and Limited Grade uses a shift-by-wire system that shifts gears electronically, providing smart shift operation with a single action. Paired with the THS front and rear hybrid transaxle, Toyota Crown’s powertrain provides low fuel consumption and low noise. Aspects that manage fuel efficiency include an optimized gear ratio and a deceleration mechanism to reduce gear engagement loss.

Toyota Crown via 360 Magazine by 360 Magazine

Smooth Operator, Ready to Ride

Toyota Crown is built around a version of the Toyota New Global Architecture K (TNGA-K) platform that underpins some of the company’s sedans and crossovers. As such, Crown delivers the best of both worlds: sedan driving comfort and crossover-like ride height. Crown’s overall height comes in at 60.6 inches, compared to 56.9 for Camry, its overall length is 194 inches, width is 72.4 inches, and wheelbase 112.2 inches. The TNGA-K platform also allows front strut and rear multi-link suspension tuning that helps foster handling agility while providing a supple, quiet ride.

The Platinum grade comes equipped with a standard Adaptive Variable Suspension. AVS components have been tuned to support the high output of 2.4 L Turbo Hybrid Engine and eAxle. Crown’s AVS uses variable oil pressure shock absorbers. This system automatically controls the friction within the absorber when turning, controlling the damping force, reducing pitch at high drive torque and minimizing the effects of bumpy roads. A linear solenoid type actuator is also equipped on the system to minimize body pitch and roll.

For all grades, Toyota engineers developed a suspension system that provides comfortable maneuverability and a relaxing ride. Front suspension components include a MacPherson- type strut and a new method for fastening the steering gear, enabling rigid, direct handling that also reduces noise and vibration. A newly developed multi-link rear suspension with higher rigidity helps ensure a faster response to drive torque. Rear suspension arm placement was also optimized to suppress changes in the vertical posture, contributing to a flat driving feeling and enhanced texture.

Toyota Crown’s handling is bolstered by an electronically controlled brake system featuring Active Cornering Assist (ACA), which engages the stability control to reduce understeer in certain cornering situations, so the driver feels the enhanced agility, not the system’s operation.

The combination of large-diameter tires and wheels helps give the Toyota Crown its “lift-up” style. The XLE and Limited grades ride on 19-inch multi-spoke two-tone alloy wheels. Limited has available 21-inch 10-spoke dark metallic alloy wheels as part of the Advanced Tech package. The Platinum comes standard with 21-inch machined 10-spoke alloy wheels with black accents.

First Class Cabin

Toyota Crown provides exemplary comfort with standard 8-way power adjustable driver and front passenger seats. Front seat adjustments include slide, recline, tilt, height adjust and lumbar support (driver seat only). Rear seats include ample cushioning and bolster support for maximum enjoyment.

The Toyota Crown comes with standard heated front seats that can be adjusted to three levels. Limited and Platinum add standard ventilated front seats and heated rear seats to the list of creature comforts. The seats are not only comfortable, but stylish, with black Softex® and fabric seating on the XLE and leather-trimmed seating standard on the Limited and Platinum grade.

Dual zone climate control is also standard for all grades. A thin, attractive illuminated control panel runs along the dashboard, just below the multimedia screen, with frequently used functions placed on the lower row keyboard switches. All Crown grades also receive a 12.3- inch color MID. Drivers can select different displays with the push of a button, including a Hybrid System Indicator showing the driver system output and regeneration status to encourage eco-driving habits. As used on other Toyota hybrid models, the display suggests the optimal acceleration amount for eco driving.

The Crown Platinum and Limited grades include a standard panoramic moonroof. For added function and ambience, in-cabin LED lighting adds a premium feel. Illumination, out of consideration for visibility and operability, includes overhead and front/rear footwell lighting, and cup holders, USB ports and door handles also receive lit accents.

Crown has drivers and passengers plugged-in when it comes to charging devices. On the driver’s side, a vertical-type wireless Qi charging with enhanced space efficiency comes standard. There is also a standard USB-Type A and 12V charging port inside the console. A separate dual USB-Type C terminal is also standard on the passenger side, with the insertion port intentionally pointing to the passenger seat. For rear seat passengers, two USB-Type C ports are standard.

To aid outward visibility, the Platinum grade comes standard with Bird’s Eye View Camera with Perimeter Scan, which provides a panoramic overhead view of the vehicle’s surroundings. Bird’s Eye View is available as part of the Advanced Tech Package on the Limited grade.

The standard backup camera features projected path and dynamic gridlines. For additional convenience, Limited and Platinum come standard with a Smart Key System that works on all four doors.

A Sanctuary on the Road

For customers who seek premium experiences in a vehicle, keeping unwanted noise out is paramount. The 2023 Toyota Crown’s cabin brings that priority quietly home. Rather than simply aiming at a “numbers” goal for sound level (decibels), Toyota engineers created a calm atmosphere conducive to enjoying easy conversation or hearing music in cleaner detail.

The high-strength TNGA-K platform is the first defense against noise intrusion, curbing vibration through the steering, floor and structure. Suspension tuning resists road surface disturbances and tire noise is reduced via strategically placed insulation and thoughtful tire/wheel construction.

That’s just the beginning.

Acoustic glass adds a sound-blocking barrier and absorbing insulation and body sealing material are placed throughout the structure, under the carpeting and above the headliner. The materials and their placement were optimized to minimize noise in the frequencies that typically interfere with conversation.

As one example, a sound absorbing pad is placed between the engine bay and cabin to reduce road and engine noise. Engineers also undertook extensive analysis of noise transmission paths and filled spaces around door frames, window openings and wiring harnesses for enhanced cabin quietness. Even the inner rocker and bulkhead are connected with adhesive for maximum noise control.

Next Gen Toyota Audio Multimedia

All Toyota Crown models feature Toyota’s all-new, North American developed Audio Multimedia system. Featuring a 12.3-inch touchscreen, the system offers an improved user experience and a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the new system’s design through touch and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more.

The cloud-based native navigation system also offered through Drive Connect allows for real- time Over-the-Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability.

The XLE grade features a 6-speaker sound system that provides clean, powerful sound for all types of music. On Limited and Platinum, standard is an audiophile-worthy JBL Premium Audio System with 11 speakers, including a rear subwoofer, powered by an 8-channel amplifier. It was acoustically tuned for Toyota Crown to match unique vehicle characteristics.

Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity with support for wireless Apple CarPlay® and Android AutoTM capability. A Wi-Fi Connect subscription offers 4G connectivity for up to five devices. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® Platinum Plan 3- month trial subscription, Wi-Fi Connect also enables the Integrated Streaming feature, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

The Toyota Crown also offers a host of additional Connected Services. A Safety Connect 1- year trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance. A Service Connect 3 -year trial provides drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders.

A Digital Key is offered on the Platinum and as part of the Advanced Technology package on the Limited grade. With an active Remote Connect subscription, drivers can use the Digital Key via the Toyota app and allow passive entry unlock on front doors and trunk or push start using smartphone as key. The Digital Key also provides the ability to share keys with friends and family.

Advanced Park, Safety & Other Technology

Standard on the Platinum grade is Toyota’s Advanced Park System. Sensors identify an open parking space, then control steering, shifting, acceleration and braking for hands-free parallel or reverse/forward perpendicular parking.

All Toyota Crown grades come standard with Toyota Safety Sense 3.0 (TSS 3.0), which includes enhancements made possible by system sensors with improved detection capability. The Pre-Collision System with Pedestrian Detection is capable of detecting motorcyclists and guardrails in certain conditions. When making a turn or approaching an intersection, the system is designed to detect certain forward or laterally approaching vehicles and provides audio/visual alerts and automatic braking in certain conditions.

Toyota Crown will be equipped with Dynamic Radar Cruise Control (DRCC). Improved lane recognition delivers refined performance of Lane Departure Alert with Steering Assist and Lane Tracing Assist. Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.

Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display it on the multi-information display (MID).

Toyota’s Rear Seat Reminder comes standard on all Toyota Crown grades. The feature can note whether a rear door was opened after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.

In addition to the TSS 3.0 system, other standard safety features on the Crown include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.

Toyota Crown comes with a one-year trial subscription of Toyota Safety Connect® at no additional cost — which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.

Toyota Crown Engine via 360 MAGAZINE

Toyota Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2023 Toyota Crown also comes with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners and virtual field trips.

Toyota Crown via 360 Magazine by 360 Magazine
Pirelli BMW iX via Pirelli Tires for use by 360 Magazine

Pirelli  × BMW iX

Pirelli will supply P Zero Elect tires as original equipment to the new BMW iX—a 100% electric SUV from the renowned German car manufacturer—for the xDrive50 version and the sportier M60. P Zero Elect tires are available for the BMW iX xDrive50 version in 255/50R21 109Y XL and 275/40R22 107Y XL sizes, with the latter size also available for the sportier M60 version of the German SUV. All of these tires are marked with a star on the side to indicate that they have been specially developed for BMW as part of Pirelli’s ‘perfect fit’ philosophy, which also includes a 22-inch BMW iX tire with more grip than the other two: made for maximum performance. This tire has an “I” on the side, in addition to the star marking. Pirelli’s presence as original equipment for the latest generation of electric and plug-in hybrid vehicles is growing thanks to these latest homologations, featuring tires equipped with the Italian firm’s Elect technology package. Elect tires, such as the P Zero developed for the German all-electric flagship, distinguish themselves thanks to their supreme driving comfort with contained road noise as well as immediate grip, a long-range and safety-focused design. The intense development dedicated by Pirelli to the BMW iX underlines the Italian firm’s commitment to design specific tires for electrified cars, BEVs or plug-in hybrids. These products are created from the beginning to enhance the individual characteristics of electric cars, as denoted by the ‘Elect’ marking on the sidewall of the tire itself. 

Tires for Superior Battery Range 

The Pirelli P Zero Elect tires developed for the BMW iX focus on low rolling resistance, to allow the car to travel for more miles after a charge. The specific profile of the tire also influences the mileage, thanks to its superior aerodynamics compared to the standard P Zero. The external profile has been modified to ensure that the tire protrudes less, reducing aerodynamic turbulence while improving overall efficiency, without sacrificing adequate rim protection. The embedded lettering on the side of the tire is just as distinctive, hollowed into the sidewall rather than standing out in relief. 

Silence and Comfort 

Particular attention is paid to comfort for BMW iX drivers, with the dedicated Pirelli P Zero Elect tires also equipped with PNCS (Pirelli Noise Cancelling System) technology, which reduces road noise. PNCS technology consists of a specific sound-absorbing material placed inside the tire, which dampens the acoustic vibrations that would otherwise be transmitted into the car, with a consequent reduction in road noise. The tire structure has also been optimized to cope with the considerable weight of this 100% electric zero-emission vehicle, designed to offering optimal levels of driving comfort in all road traffic conditions.

 

Tesla Illustration by Alex Bogdan for use by 360 Magazine

Tesla’s Record High R&D

Tesla spends more on research and development (R&D) than any other automaker.  According to data presented by StockApps, the firm spends $2,984 on R&D per car produced. That’s thrice the industry average and higher than the collective R&D budgets of Ford, General Motors (GM), and Chrysler per car.

Commenting on the report, StockApp’s Edith Reads had this to say.” Tesla spends more than any other carmaker on R&D in order to maintain its lead in EV technology. And if you ask them about it, they’ll tell you this is the key to keeping their customers happy—which is what keeps them in business.”

Tesla’s investment in R&D is paying off

Its vehicles are not only making strides in environmentalism, they’re also safe, fast, and excellent at technology integration. Elon Musk‘s commitment to spending time developing new products and services is what makes Tesla successful.

Tesla is famous for its ambitious production goals. So if anyone is going to invest in making those dreams a reality, it’s them. And you can see why: while most carmakers focus on marketing themselves as a brand first and foremost, Tesla is focusing on making every car a piece of innovative engineering.

No Advertising Spending

Further, Tesla’s spending proves they are future-focused, unlike other manufacturers. While Tesla spends $0 on advertising per car, the industry average is $485. This further illustrates that consumers want to buy vehicles for their functionality and rely on testimonials for brand awareness rather than beautifully crafted commercials.

The company’s lack of an advertising budget is even more impressive than its R&D spending. Tesla’s unique business model becomes clear when we consider what its competition spends per vehicle on advertising. Ford and Toyota spend $468 and $454 per car respectively. 

Despite not spending anything on advertising, Tesla is technically a marketing magnet. That’s why it is one of the world’s fastest-growing brands. The firm dominates the press and social media engagements. Most of that comes from widely popular Elon Musk.

Green Car by Mina Tocalini

Lamborghini Adopts what3words

Lamborghini, the leading global brand of luxury sports cars, has revealed today it will become the first auto manufacturer to integrate what3words, fully enabled by Alexa. With voice set to be the way we communicate with cars, this partnership signals  a disruptive move to combine the best user experience with the slickest and most innovative technology. 

what3words location technology is changing the way we approach addressing. It has divided the globe into 57 trillion 10ft squares and given each one a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 3 meter square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work entirely offline. 

Traditional addresses can be difficult to enter into navigation systems, especially by voice, and are often inaccurate or confusing. Many address searches typically drop pins in the centre of buildings and street names are often duplicated. For example, there are 367 Park Streets in California and 521 George Streets in Australia. Of course, many parts of the word are not addressed at all. 

what3words eliminates these issues. Every what3words address is unique, minimising errors and getting drivers exactly where they want to go–whether that’s a new trendy pop-up bar, or a friend’s apartment’s parking lot. With market-leading voice accuracy, what3words addresses can be entered either by text or voice just like street addresses or points of interest.

The Lamborghini Huracán is all about performance, control, and innovation. The cars are equipped with the latest technology for great performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate Amazon Alexa’s Complete Control, and the integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command. 

Luca Giardino, Head of Connectivity at Lamborghini adds, ‘The future of mobility demands the most advanced technology, and that is why Lamborghini announced the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice.’

Chris Sheldrick, CEO and Co-founder of what3words adds, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all. Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.

About what3words

What3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.

Mobility Brand Lynk & Co Pledges Gender Equality for use by 360 Magazine

MOBILITY BRAND LYNK & CO PLEDGES GENDER EQUALITY

The automotive industry is a dinosaur. Existing for over 100 years and failing to adapt fast enough to society as it evolves.

New research from global mobility brand Lynk & Co and global market & consumer data analysts, Statista, compared gender ratios from some of the world’s leading automotive manufacturers and found that the industry has large equality gaps. On average, automotive brands are 15% female, with numbers ranging from 30% at the top and 2% at the very low end.

In response to the seriousness of the problem, Lynk & Co is pledging to achieve an equal 50/50 gender split across the company by the end of 2021 and an equal 50/50 split in management positions by the end of 2023.

While Lynk & Co tends to define itself as a mobility brand, it is still, in many ways, part of the automotive industry. Lynk & Co was founded as an alternative to traditional car brands, and the company is dedicated to creating a more fair, progressive and sustainable society. Sure, diverse teams are linked to increased profitability. But (much) more importantly: it’s also simply the right thing to do. Huge numbers of talented people are still being excluded and discriminated against based on factors like gender.

“The gatekeepers of the automotive industry have excluded women, and pretty much anyone that isn’t a straight white man, for too long. Lynk & Co is committed to changing that. How can we create solutions that work for everyone, if we don’t have everyone at the table?” – Alain Visser, CEO of Lynk & Co

In general, Lynk & Co is doing well compared to others in the industry…but it’s a pretty low bar. Lynk & Co currently has a 3X better ratio than the industry average (15%), with 45% of the team identifying as female. The industry numbers are bleak when it comes to women in management as well, with an average of 11% women in management teams and 18% female board directors. At Lynk & Co, 33% of management teams are made up of women and there is an even 50/50 split at board director level.

What’s more, recent studies have shown that companies with a larger representation of females offer a higher financial return and a more collaborative and innovative workforce, proving equality is a powerful strength to drive a company forward when encouraged and utilized.

“Equality within the workplace should not just be a goal or a target, what we have found is that it is absolutely critical to the growth & productivity of a company. If people are held back, then we shall never move forward as an industry. Today we have revealed some truly sobering statistics and we are not perfect. That is why we’re setting ourselves a challenging and bold pledge to have a total parity between genders across our entire workforce by the end of 2023.” – Telma Negreiros, VP of PR and Communications

Lynk & Co has taken immediate action in developing a long-term strategy to further improve gender equality and diversity across the brand in the future.

Polestar 2 illustration by Heather Skovlund for 360 Magazine

Polestar × Circulor

Polestar Announces Partnership with Circulor as an Important Step in Transparency Journey

  • Polestar enters strategic partnership with blockchain provider Circulor
  • Collaboration targets blockchain traceability and CO2e tracking
  • Progressive in scope and ambition, partnership enables unprecedented supply chain transparency

Polestar, the electric performance car brand, is spearheading a movement for transparency throughout the automotive industry to accelerate the shift to a climate-neutral future. In April 2021, the company announced plans for a climate neutral car by 2030—Polestar now communicates an important step on its transparency journey, announcing a new partnership with blockchain provider Circulor.

Polestar already works with Circulor on the traceability of cobalt in the batteries for the Polestar 2 electric performance fastback. With this new partnership, Polestar and Circulor have set a progressive scope and ambition that aims to entail a range of raw materials, focusing on those with identified risks in either environmental and/or human rights, such as nickel, mica, manganese, graphite and lithium, amongst others.

True climate action needs transparency, and the aim with CO2e tracking is to finally see the embedded emissions that have been created as part of the production process, per facility as well as those inherited from suppliers through the supply chain. The greenhouse gas tracking solution offered by Circulor enables a more accurate CO2e footprint than using generic emissions data from databases.

“Caring about ethics and the environment is key to Polestar. This unprecedented level of traceability means that Polestar can promote sustainable and ethical practices in its supply chain, and provide better transparency for consumers,” says Polestar CEO Thomas Ingenlath.

“We are delighted to be a strategic partner of Polestar and play a key role in enabling supply chain transparency for Polestar, its suppliers and its customers. Our platform’s ability to dynamically track and attribute CO2e across the supply chain will help enable Polestar’s moonshot goal to create a climate-neutral car by 2030,” says Douglas Johnson-Poensgen, Circulor CEO.

Circulor supports businesses in achieving more sustainable supply chains and works with blockchain technology to trace materials. A blockchain is a digital ledger containing a list of records linked to each other via cryptography. A ‘digital twin’ for the raw material being traced is created and the material is then tracked through the supply chain, creating a digital thread that follows and records the various industrial processes and transformations it undergoes.

This means that the source and the methods by which the raw materials are extracted, processed and transported, can be better regulated, helping to ensure that the materials used in battery production come from the expected mines or recycling facilities. Blockchain technology is already applied to Polestar 2, to support the traceability of cobalt in its batteries.

Polestar is on a mission to drive the shift to sustainable mobility. Supply chain transparency is one big step on the journey. Consumers will be able to follow the journey thanks to Polestar’s Product Sustainability Declaration, which discloses carbon footprint and traced risk materials through labeling on the company website and in Polestar Spaces, setting a unique transparency precedent for the industry.

About Polestar

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in ten global markets across Europe, North America, and China. In 2021, Polestar is expanding into eight new markets across Europe and Asia Pacific.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an electric only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78 kWh, and dual- and single motor powertrains with as much as 408 hp and 487 lb-ft of torque.

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

Images provided by: Taylor Vande Beek (Extension PR)

TORSUS Praetorian illustration by Heather Skovlund for 360 Magazine

TORSUS PRAETORIAN

TORSUS PRAETORIAN, THE WORLD’S MOST RUGGED HEAVY-DUTY OFF-ROAD 4X4 BUS, READY TO TRAVEL EVEN TOUGHER ACROSS THE PLANET’S MOST INHOSPITABLE TERRAIN THANKS TO A RAFT OF ALL-NEW 2021 TECHNICAL UPDATES 
 

  • TORSUS PRAETORIAN benefits from all-new technical updates for 2021
  • Updates for PRAETORIAN include new LED lights, advanced air conditioning system, new safety-enhancing passenger door and pneumatic footsteps, new fire protection system and improved interior features
  • Built for the world’s toughest jobs, PRAETORIAN transports personnel and equipment across inhospitable terrain in extreme weather conditions
  • Transporting up to 35 occupants, PRAETORIAN can wade through water up to 900mm deep, ensuring nothing will stop the vehicle from reaching its destination
  • For more information on TORSUS, please visit: Torsus

TORSUS, manufacturer of the world’s toughest, heavy-duty off-road buses, today announces a comprehensive range of all-new 2021 technical updates for its flagship vehicle, the TORSUS PRAETORIAN.

Designed to transport personnel and equipment safely across the world’s harshest environments, the PRAETORIAN is a 4×4 off-road bus based on an upgraded, heavy-duty MAN chassis. It is powered by a six-cylinder MAN diesel engine with 286bhp and 1,150Nm of torque, as well as a heavy-duty 4×4 off-road transmission – sufficient for the bus to easily climb a 65 percent incline. From the Michelin XZL off-road tyres specifically designed for emergency response and tactical vehicles to the military-grade elastomeric coatings engineered for maximum durability and impact resistance applied to body parts, no detail is overlooked. The PRAETORIAN is engineered to master any terrain, in any weather conditions, anywhere in the world.

Following extensive customer feedback from all four corners of the globe and continuous vehicle developments, TORSUS is pleased to reveal a series of all-new technical updates to make the PRAETORIAN even more resilient. Underpinning TORSUS’ ethos to build vehicles for the world’s most demanding jobs, the upgraded PRAETORIAN features only the very best materials, technology and construction methods in the automotive industry, ensuring exemplary quality, unwavering durability and meticulous attention to detail. Now, both engineering refinement and every aspect of vehicle performance has been elevated to an even higher level.

‘At TORSUS, we live by and set the highest standards for ourselves and our world-beating 4×4 buses.  Our mission is to ensure our 4×4 heavy duty buses conquer the world’s most daunting driving environments, safely transporting people and equipment to locations no other vehicle could ever reach. Achieving this requires rigorous attention to detail coupled with our obsession with delivering nothing but the best. That means we constantly strive to improve our vehicles and make sure they feature the most relevant and beneficial new technology through our ongoing process of product development. By listening to customer feedback, we make certain we are always on-point with our updates and improvements’; said Vakhtang Dzhukashvili, CEO of TORSUS.

‘Our expert engineering and manufacturing teams have helped us to manage the challenges of the past year. The 2021 model year represents the very best of TORSUS – it represents resilience, determination and our desire to succeed in the face of adversity. Like many businesses, the past 12 months have been challenging, but it is testament to our team that we have been able to produce an upgraded product and reach our key strategic targets’: said Yuliya Khomych, Director of Strategy, TORSUS.

From darkness to light

TORSUS creates a range of PRAETORIAN 4×4 buses to cope in highly challenging conditions from disaster evacuation to fire fighting and from motorsport to operations command. Optimum lighting is essential in such circumstances, which is why TORSUS’s engineering team has replaced the halogen lights previously found on the PRAETORIAN with highly energy-efficient all-new LED headlights, which provide significantly enhanced illumination. Roof-mounted lights are also offered for even greater levels of visibility and safety.

To develop the PREATORIAN’s new lighting system, TORSUS partnered with WAŚ – one of the most innovative automotive lighting technology companies in the world. WAŚ offers almost 4000 different lamps for automotive applications and supplied TORSUS with its ultimate W149 driving lamps. Both focused and diffused lighting units are fitted, each providing 4100 lumen, which is more than triple the illumination provided by a halogen high beam car light and perfect for driving safely off-road in darkness. When the PRAETORIAN is stationery, roof and side mounted 991 SIGNAL SL 1000 lumen work lights provide 360-degree illumination for the crew to carry out their tasks quickly and safely in the most demanding situations.

Keeping cool at 50°C

With sales outlets and service and maintenance points across Africa, Australia, Europe and South America, the PRAETORIAN was already comfortably at home in some of the hottest temperatures on the planet. Even so, TORSUS’s engineers have taken the opportunity to further bolster the performance of the vehicle’s air-conditioning system. Working closely with market leader Webasto, the PRAETORIAN’s air-conditioning has been thoroughly upgraded to protect the wellbeing of crew and occupants, whether they are travelling through Australia’s Great Sandy desert or the Sahara in North Africa. Both regions can see outside temperatures rise as high as 50°C and 60°C inside the vehicle, which is within the operating parameter of the air-conditioning system fitted to the PRAETORIAN.

Detailed work was carried out to enhance air distribution to individual luggage rack outlets for more airflow volume and increased nominal air conditioning cooling capacity. The industry-leading 21.52 kW system can cool down a full bus of 35 occupants from 60°C to 30°C in just three minutes, and incredibly, can drop the temperature from 60°C to a comfortable 20°C in under 15 minutes. In fact, so effective is the air-conditioning unit; it can even keep the engine cool should it, for example, become in danger of overheating when climbing sand dunes.

Safer entry and exit

To comply with the latest EU regulations, TORSUS has redesigned the operating system of the PRAETORIAN’s passenger door, facilitating the smooth opening and closing in less than 8 seconds. To ensure optimum safety, the door automatically closes once the vehicle speedometer reaches 3km/h. Incorporated sensors eliminate the risk of passengers or obstacles being trapped in the doorway. All-new pneumatic extending and retracing footsteps and new entrance bars make it more convenient and safer for passengers to enter and exit the vehicle than before. And an updated emergency evacuation system has also been integrated into all doors, which feature both interior and exterior emergency release buttons, and roof hatches.

Another example of TORSUS’s determination to go to any and every length to create the ultimate specification 4×4 off-road bus is the fitment of a highly efficient bus stop brake system. Operated by the touch of a button, it utilizes the air service brake equipment of the rear axle with a pressure of 3.5 bar and negates the need for the service brake or parking brake to be applied during frequent stops.

TORSUS is also about to enter production with first vehicle equipped with fully mechanical doors in the middle section and rear swing doors. This will provide an unmatched versatility offering in fields such as leisure, camping, safari and tourism, and enable customers to create a vehicle that meets their needs and desires perfectly.

Protection against any eventuality

The PRAETORIAN is designed to offer its occupants optimum protection in every condition and circumstance, even in the unlikely event of a vehicle fire. A powerful, new, automatic, fast-acting fire suppression system developed by industry leaders in fire protection BlazeCut, has been fitted to the PRAETORIAN. As per mandatory legislative requirements, the BlazeCut system automatically actuates in the fuel tank area when a fire occurs, extinguishing the blaze in seconds leaving very minimal damage to the vehicle, and keeping occupants safe. However, TORSUS has extended the coverage of the system to other areas of the vehicle, such as the engine compartment, at no additional cost to the customer. Two fire extinguishers are mounted inside the cabin, and new fire-resistant materials and fabrics have also been fitted.

Complete comfort in challenging terrain

The PRAETORIAN’s ability to climb snow-covered mountains, wade rivers and cross rock fields does not come at the expense of occupant comfort. And now, both driver and passenger experience an even more refined travelling experience thanks to an extensive range of upgraded interior features. The positioning of the driver’s seat has been realigned, which improves safety with better side mirror visibility, while passengers now have even more space between seats. The passenger seats have also been upgraded, with the introduction of individual monitors in the back of each seat to facilitate the integration of personal media devices. Additional occupant comfort takes the form of new, efficiency-enhancing insulation materials in the vehicle walls and roof, which provide superior heat retention in cold conditions and help keep the vehicle cool in hot weather. Also, improved mechanisms on the sliding windows efficiently reduce energy consumption.

To enable the PRAETORIAN to cope with extreme cold, whether transporting passengers to a ski-resort or moving crew and equipment around an arctic base for example, TORSUS has equipped the vehicle with a CELLO heating panel. This flat, wall-mounted heating panel essentially generates radiant heat by mitigating cold airflow. Even when the temperature outside drops to -10°C the combination of side wall insulation heating panel raises the temperature inside the vehicle to +20°C, requiring 19 percent less energy to do so compared with a conventional heating system.

Peter Zaicek, Head of Production at TORSUS, said: “As the most adaptable and versatile 4×4 heavy-duty off-road bus on sale, the TORSUS PRAETORIAN is designed and engineered to excel in many different and extremely hostile environments across the globe. Ensuring the vehicle always delivers optimum performance, durability and safety in any location require extensive testing and development– not just of the vehicle but also of the ground-breaking equipment and technology it’s fitted with. At the core of every TORSUS vehicle is quality. We are fully confident that each of the latest updates to the PRAETORIAN matches both our and our customers’ high standards.”

Available in a variety of derivatives, the PRAETORIAN can be used from adventure tourism to the military frontline. There is a specification for every need. Always dependable. Always reliable.

About TORSUS

TORSUS is breaking new ground by designing, developing and manufacturing the world’s toughest off-road buses. The iconic PRAETORIAN makes the world’s most capable heavy-duty off-road bus, and the new TERRASTORM signals the brand’s fearless ambition to grow further into the global heavy-duty 4×4 minibus market. The TORSUS brand was released in 2016, developing and manufacturing heavy-duty off-road 4×4 buses in a purpose-built factory in Slovakia.

TORSUS operates and sells in global markets to customers in heavy industry, utility and government service sectors. Warranty and service backup is provided in all markets with the fastest response times in the sector. Working in partnership with MAN and VW on key chassis and powertrain technology ensures that every TORSUS has ultimate durability, reliability, serviceability, value and, of course, toughness engineered in. TORSUS: BUILT FOR THE WORLD’S TOUGHEST JOBS.

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Automobile illustration by Heather Skovlund for 360 Magazine

GKN Automotive Appoints New President

GKN AUTOMOTIVE APPOINTS NEW PRESIDENT OF CHINA BUSINESS

  • GKN Automotive signals its ambitions for growth in China with new leader of China business
  • Asia Pacific and China automotive expert Shaoling (Charlie) Qiu announced as new President GKN Automotive China
  • GKN Automotive is the global leader in Automotive drive systems and the supplier of choice for 90% of global car manufacturers

GKN Automotive, the global leader in drive systems, has announced Shaoling (Charlie) Qiu as the new President GKN Automotive China, effective from 1 May.

Shaoling (Charlie) Qiu, who will be reporting directly to GKN Automotive CEO Liam Butterworth and based in Shanghai, is joining from Thyssenkrupp Automotive where he was CEO of its Asia Pacific region and in charge of its China business division. This follows an extensive career in the automotive industry including four years serving as President Dayco China.

Liam Butterworth, CEO GKN Automotive “China is a critically important market for us, and Charlie is joining GKN Automotive at the perfect time. He will be leading our ambitious strategy to continue growing our business in the world’s largest car market.

“Our advanced e-powertrain technologies make us perfectly placed to take advantage of China’s growing appetite for electrified vehicles. We are also intent on boosting our world-leading Driveline business, working with our joint-venture partner HASCO. Charlie has the experience and leadership to help us achieve those goals and I look forward to working closely with him.”

Shaoling (Charlie) Qiu “I am honored to be joining GKN Automotive, working with Liam and the rest of his leadership team. It is a world-leading business, with a tremendous history of innovation and an impeccable reputation with global car manufacturers.  With GKN Automotive’s advanced technologies and unrivalled ability to collaborate with car makers, we have a terrific opportunity to rapidly expand in China. It will be an exciting challenge.”

Rimac Automobili illustration by Mina Tocalini for 360 Magazine

HOT ROD POWER TOUR AND DRAG WEEK

MOTORTREND ANNOUNCES 2021 DATES AND LOCATIONS FOR HOT ROD POWER TOUR
AND HOT ROD DRAG WEEK: AUGUST 23-27 and SEPTEMBER 12-17.

6,000+ total performance and street cars will roll through the Midwest. Registration and further event details will be available in April 2021.

Mark your calendars! Two of MOTORTREND’s premier annual events are returning in 2021: the world’s largest traveling car show HOT ROD Power Tour (Monday, Aug. 23 through Friday, Aug. 27) and the fastest streetcar competition in America HOT ROD Drag Week (Sunday, Sept. 12 through Friday, Sept. 17). Both events combined boast upwards of 6,000 participating vehicles.

“This year we are more excited than ever to host two of our signature annual events in HOT ROD Power Tour and HOT ROD Drag Week,” said HOT ROD’s Editor-in-Chief John McGann. “These events exemplify the core of what we do – and we wouldn’t be able to make it happen without our amazing participants. I am grateful and looking forward to a great year ahead.”

Celebrating 27 years in 2021, the legendary HOT ROD Power Tour Driven by Continental Tire will once again roll through the heartland of hot rod culture as it returns to five cities in the Midwest beginning Monday, Aug. 23 through Friday, Aug. 27, 2021. More than just a traveling car show, HOT ROD Power Tour is widely considered to be the finest high-end hot rod–based automotive tour in the world, bringing together more than 5,000 vehicles. Classic cars and hot rods travel city to city while performance car lovers and HOT ROD editors and photographers follow alongside the tour, all cruising through small town America like one big family reunion road trip. Participants can join for one day, two days, or be a HOT ROD Power Tour long hauler and join for all five days.

HOT ROD POWER TOUR 2021 SCHEDULE

  • KICKOFF / Day 1:Monday, Aug. 23 – Summit Motorsports Park in Norwalk, Ohio
  • Day 2:Tuesday, Aug. 24 – Montgomery County Fairgrounds, Dayton, Ohio
  • Day 3:Wednesday, Aug. 25 – Lucas Oil Raceway, Indianapolis
  • Day 4:Thursday, Aug. 26 – World Wide Technology Raceway, St. Louis
  • Day 5:Friday, Aug. 27 – State Farm Center, Champaign, Ill.

MOTORTREND also announces a return to four classic Midwest tracks for the 17th annual HOT ROD Drag Week presented by Gear Vendors Overdrive, when the “Fastest Street Car in America” will be crowned beginning Sunday, Sept. 12 through Friday, Sept. 17, 2021. The world’s toughest competition to find the ultimate street-legal drag car, HOT ROD Drag Week puts competitors to a grueling test over five days of action-packed drag racing, requiring racers to drive their vehicles on a specified route from city to city, upward of 1,000 miles, while securing the quickest possible elapsed time across the five days. During the competition, drivers provide photographic evidence to prove they have adhered to the prescribed route. Some of the nation’s top racers participate annually, including past champions Tom Bailey and Dave Schroeder.

HOT ROD DRAG WEEK 2021 SCHEDULE

  • Registration, Tech Day, and Test ‘n’ Tune: Sunday, Sept. 12 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 1: Monday, Sept. 13 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 2: Tuesday, Sept. 14 – Summit Motorsports Park in Norwalk, Ohio
  • Racing Day 3: Wednesday, Sept. 15 – Lucas Oil Raceway in Indianapolis
  • Racing Day 4: Thursday, Sept. 16 – Byron Dragway in Byron, Ill.
  • Racing Day 5: Friday, Sept. 17 – US 131 Motorsports Park in Martin, Mich.

FOLLOW BOTH EVENTS

For more information, follow HOT ROD Power Tour and HOT ROD Drag Week at this website; Facebook, Twitter, Instagram.

HEALTH AND SAFETY PRECAUTIONS OVERVIEW

All stops will adhere to federal, state and local health and safety guidelines related to COVID-19 and follow a plan approved by local health departments.

About HOT ROD

HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes HOTROD; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus Roadkill and HOT ROD Garage shows on the MotorTrend App, the world’s only auto-dedicated subscription video-on-demand service.

About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

 

 

Green Car by Mina Tocalini for 360 Magazine

China’s EV Industry Growth

1.3M Electric Vehicles Were Sold In China In 2020 – Projected For 51% Increase By 2021

China has become a relatively rich market for Electric vehicles (EVs) in recent times, and companies like Tesla have pounced on the opportunity. China posted a record number of EVs sold in the country in 2020, despite the global downturn of the automotive industry due to the COVID-19 pandemic. According to data presented by TradingPlatforms, 1.3M EVs were sold in China in 2020– a rise of 8% YoY, but is projected to grow by over 51% in 2021 to almost 2M.

EV Enters Mainstream– China One of Promising Markets, Despite Negative Effects of Pandemic

EVs have entered the automotive mainstream in recent times with Tesla setting the tone for affordable and stylish EVs. In 2019, the global EV market was valued at just over $162B and is expected to see tremendous growth in the next decade. The global EV market is projected to have a compound annual growth rate of 22.12% in the period from 2019-2026, and rise to a value of almost $803B in 2026.

China is a particularly strong market for EVs, where a record number of EVs were sold in 2020. However, recent policy changes around the EV industry in China, and the more recent Coronavirus pandemic, have slowed down the strong momentum EVs once generated. Despite this, the number of EVs sold in China still saw a modest increase of 8% YoY from 2019-2020 to a record 1.3M units sold.

Demand is also expected to rebound after 2020’s sharp downturn for the entire industry. EV sales are projected to increase by over 51% to almost 2M EVs sold. Automotive industry expert Chris Jones noted: “Prospects are very good for China’s EV market in 2021. There is already an excellent network of standardized public EV chargers in China, good government support and now a return to strong consumer demand.”

SAIC-GM-Wuling and Tesla Carried Chinese EV Industry Through Turbulent Time

Two brands and their vehicles carried the Chinese EV industry through a difficult period caused by the pandemic: SAIC-GM-Wuling and Tesla. The Tesla Model 3 was the most popular EV in China for a time until the Wuling Hong Guang Mini EV entered the market in the middle of 2020. As of July 2020, the Tesla Model 3 was the most registered new electric car in China with the Wuling Hong Guang Mini EV already following closely behind.

An estimated 11,000 Model 3’s had been registered by that period while 7,250 Wuling Hong Guang Mini EV had already been registered despite deliveries only starting in the same month. By the end of 2020, SAIC-GM-Wuling had become the most popular EV brand in China with an estimated 177,000 units in car sales compared to Tesla’s 137,460 units.

The two brands offer two very different EVs, yet found that their shared success that carried the Chinese EV market through a difficult time. Jones further notes: “If it had not been for the huge success of these two very different EVs, the Chinese EV market would have declined in 2020. Between them, the two models represented one in five of all EVs sold in China.”

You can read more about the story with more statistics and information at TradingPlatform’s website.