Lamborghini, the leading global brand of luxury sports cars, has revealed today it will become the first auto manufacturer to integrate what3words, fully enabled by Alexa. With voice set to be the way we communicate with cars, this partnership signals a disruptive move to combine the best user experience with the slickest and most innovative technology.
what3words location technology is changing the way we approach addressing. It has divided the globe into 57 trillion 10ft squares and given each one a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 3 meter square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work entirely offline.
Traditional addresses can be difficult to enter into navigation systems, especially by voice, and are often inaccurate or confusing. Many address searches typically drop pins in the centre of buildings and street names are often duplicated. For example, there are 367 Park Streets in California and 521 George Streets in Australia. Of course, many parts of the word are not addressed at all.
what3words eliminates these issues. Every what3words address is unique, minimising errors and getting drivers exactly where they want to go–whether that’s a new trendy pop-up bar, or a friend’s apartment’s parking lot. With market-leading voice accuracy, what3words addresses can be entered either by text or voice just like street addresses or points of interest.
The Lamborghini Huracán is all about performance, control, and innovation. The cars are equipped with the latest technology for great performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate Amazon Alexa’s Complete Control, and the integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command.
Luca Giardino, Head of Connectivity at Lamborghini adds, ‘The future of mobility demands the most advanced technology, and that is why Lamborghini announced the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice.’
Chris Sheldrick, CEO and Co-founder of what3words adds, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all. Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.
What3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.
The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.
what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.