Posts tagged with "automobile"

Rimac Automobili illustration by Mina Tocalini for 360 Magazine

Classic Car Care Tips

Classic cars can be both a fun hobby and a smart investment. Classic cars appreciate in value over time making the time and money you invest worth it. The key to getting the most out of your classic car investment will be the quality of care you put into your car. Keep reading for a few tips on how to keep your classic car in the best shape possible.

Oil Changes

One of the most significant maintenance chores you will do for any vehicle is the oil change. People really underestimate the effect that regular oil changes can have on the life and quality of your automobiles. The oil change ensures that your engine is always lubricated so that high-tolerance parts can operate more easily. Staying up to date on oil changes will also help to remove micro-debris out of the working parts of your engine. This is crucial to the longevity of the engine and the car itself. Regular oil changes also give you the opportunity to make sure that the filtration system is working properly.  Be sure you are using an oil that is specially formulated for your older model car.

Tire Rotation

You may think that because your classic car isn’t being driven very often that tire rotation is not important. Tire rotation is still important for classic cars. Classic cars are actually in more need of tire rotation than modern vehicles. Older cars that are two-wheel-drive models often have more wear and tear on the drive wheels. Newer technology for newer vehicles has helped to stabilize the vehicle better between all four wheels. If your vehicle is being driven a lot then this is even more important.

Changing Spark Plugs

Spark plugs are an important consideration for older model cars. In order to keep classic cars in top condition, it is recommended to change spark plugs for every 10,000 miles. Be sure to always the manufacturer recommended brand.

Air Filters

The filter system on your vehicle is crucial to your vehicle’s overall performance. The air filters will collect any debris floating around and make sure it doesn’t enter your engine. If the filter is doing its job properly, then it will get filled up and dirty. This will result in a replacement. Once the filter is saturated it will no longer be able to filter things for your system. Air filters should be changed at about every 20,000 miles.

Bulbs

Ensuring that your bulbs are in good working order is especially important during the winter months. With the sun rising late and nightfall coming early, you want to be sure that you are visible on the road to other drivers. Don’t procrastinate on replacing blown-out bulbs. This could increase your risk for an accident.

Protect The Body of Your Car

You’ve invested a lot of money into your classic vehicle. You want to protect that investment by keeping the body of your car in the best condition possible. This can be done by keeping your car covered when not in use. Professional grade car covers from https://www.carcoverusa.com are one of the easiest ways to ensure that the body of your classic car stays in tip-top shape.

You will also want to make sure that your vehicle is housed in a garage which will prevent moisture. Applying a regular coat of wax will also extend the life of the paint job also.

Regular cleaning is a simple way to make sure debris is not causing damage. You may also want to be mindful of where you drive, avoiding gravel roads or areas known for debris.

Dog Driving illustration by Heather Skovlund (Original Photo Credit: Pixabay) for 360 Magazine

8 Safe Driving Tips

8 Safe Driving Tips That Will Keep You Accident-Free

As a driver, you must learn safe driving habits to avoid accidents on the roads. As you operate behind the wheels, remember that the safety of many road users depends on you. The safety of your passengers and pedestrians depends on you.

However, as a new driver, you might be struggling to drive safely. Here are some safe driving tips you should always consider.

1. Stay Away from Your Cell Phone

Using your mobile phone is dangerous when driving. It has been one of the major causes of accidents in the United States, and that’s why you need to put it away from you when driving.

There is no doubt that we’re in the mobile world and advanced technology. You might get tempted to use your phone to see what is happening.

However, every time you text or call while driving, you’re highly distracted. Distracted driving is a major contributor to road accidents. It is not worth the risk, which means you need to put your phone away.

2. Change Your Drive Time

Most accidents happen during peak hours. There is no doubt that every driver on the road is very alert. However, the number of cars on the road makes accidents inevitable.

There is a feeling that everyone is in a rush to get somewhere. This buildup of many vehicles on a rash can easily lead to accidents. It has been established that a huge number of accidents happen in the evening rush.

Therefore, it would be important to avoid driving during peak hours. However, you might not have the luxury of choosing when to drive. In such scenarios, you need to be super alert.

3. Avoid Over-Speeding

The first lesson you will learn in any driving school has everything to do with speed. You’re not supposed to drive your car at very high speeds. However, this is a commonly ignored lesson by many drivers.

A large number of accidents are directed related to over-speeding. When you’re moving at high speed, you don’t have sufficient control of the car. A slight error can lead to a fatal accident.

You should always drive your car at a moderate speed. This is the only way you will be able to control the vehicle in case anything happens. It is always essential to adhere to assigned speed limits.

4. Avoid Being Aggressive

There will always be aggressive drivers on the road. There is no doubt that they will annoy you as you drive. However, the prevalence of aggressive drivers is not a justification for you to be aggressive.

You should make sure that you adhere to the necessary safety rules on the road to avoid some possible accidents. An aggressive driver is an emotional person.

To be a safe driver, you should make sure that your emotions don’t control your reactions. You should avoid darting between lanes. Carelessly changing lanes can easily confuse other drivers leading to an accident.

5. Follow Road Signs

Every driver is expected to follow all the road signs to the letter. However, not every driver is focused on following such road signs.

Some drivers do not even know the meaning of various road signs. As a licensed driver, you should understand every road sign you come across. Reading and understanding all the road signs is considered defensive driving.

Some drivers have a comprehensive understanding of all the road signs. Unfortunately, others want to ignore these instructions. Avoid rushing on the intersection to beat the lights.

6. Don’t Tailgate

Tailgating is another leading cause of accidents. Driving too closely to the guy in front is a potential hazard. You need to keep some distance.

As a rule of thumb, you should keep a distance of at least 4 seconds from the car ahead. This will help you to respond in case something happens. Tailgating causes road accidents due to instant braking.

Some drivers are likely to be too close behind you. You should let them pass and keep some safe distance.

7. Get Enough Sleep

As a driver, you should never underestimate the benefits of a good night’s sleep. Good drivers should sleep for at least eight hours. Unfortunately, less than 40% of drivers sleep less than six hours.

These drivers are likely to start dozing behind the wheel, which is a serious offense on the road. If the police get you dozing, there is no doubt you will be serving time.

However, police may not get you in most cases. This does not mean that you will be getting away with a criminal offense. You might end up in a serious road accident that changes your life or kills other road users.

That is why you need to get enough sleep at night. If you’re driving for long distances, you need to get another driver to take charge as you sleep.

8. Don’t Drink and Drive

Drunk driving is a leading cause of road fatalities. It has remained a major cause for death in the country for more than five decades. Data show that drink driving makes up 40% of the 40,000 fatalities each year.

If you know you will be getting behind the wheel, you need to stay away from alcohol. Some people have a myth that taking coffee or getting fresh air will bring alcohol levels down. These practices will not make any difference to your alcohol levels, and the best thing is to avoid drinking driving.

If you’re involved in an auto accident resulting from these causes, you’ll need legal help. Visit kemprugegreen.com/ for more information.

Maximize on the Safe Driving Tips

To have an accident-free driving career, you need to make use of these safe driving tips. However, if you’re involved in an accident caused by another car, you need to contact a car accident lawyer. An experienced accident attorney will help you handle ensuing lawsuits.

Rimac Automobili illustration by Mina Tocalini for 360 Magazine

HOT ROD POWER TOUR AND DRAG WEEK

MOTORTREND ANNOUNCES 2021 DATES AND LOCATIONS FOR HOT ROD POWER TOUR
AND HOT ROD DRAG WEEK: AUGUST 23-27 and SEPTEMBER 12-17.

6,000+ total performance and street cars will roll through the Midwest. Registration and further event details will be available in April 2021.

Mark your calendars! Two of MOTORTREND’s premier annual events are returning in 2021: the world’s largest traveling car show HOT ROD Power Tour (Monday, Aug. 23 through Friday, Aug. 27) and the fastest streetcar competition in America HOT ROD Drag Week (Sunday, Sept. 12 through Friday, Sept. 17). Both events combined boast upwards of 6,000 participating vehicles.

“This year we are more excited than ever to host two of our signature annual events in HOT ROD Power Tour and HOT ROD Drag Week,” said HOT ROD’s Editor-in-Chief John McGann. “These events exemplify the core of what we do – and we wouldn’t be able to make it happen without our amazing participants. I am grateful and looking forward to a great year ahead.”

Celebrating 27 years in 2021, the legendary HOT ROD Power Tour Driven by Continental Tire will once again roll through the heartland of hot rod culture as it returns to five cities in the Midwest beginning Monday, Aug. 23 through Friday, Aug. 27, 2021. More than just a traveling car show, HOT ROD Power Tour is widely considered to be the finest high-end hot rod–based automotive tour in the world, bringing together more than 5,000 vehicles. Classic cars and hot rods travel city to city while performance car lovers and HOT ROD editors and photographers follow alongside the tour, all cruising through small town America like one big family reunion road trip. Participants can join for one day, two days, or be a HOT ROD Power Tour long hauler and join for all five days.

HOT ROD POWER TOUR 2021 SCHEDULE

  • KICKOFF / Day 1:Monday, Aug. 23 – Summit Motorsports Park in Norwalk, Ohio
  • Day 2:Tuesday, Aug. 24 – Montgomery County Fairgrounds, Dayton, Ohio
  • Day 3:Wednesday, Aug. 25 – Lucas Oil Raceway, Indianapolis
  • Day 4:Thursday, Aug. 26 – World Wide Technology Raceway, St. Louis
  • Day 5:Friday, Aug. 27 – State Farm Center, Champaign, Ill.

MOTORTREND also announces a return to four classic Midwest tracks for the 17th annual HOT ROD Drag Week presented by Gear Vendors Overdrive, when the “Fastest Street Car in America” will be crowned beginning Sunday, Sept. 12 through Friday, Sept. 17, 2021. The world’s toughest competition to find the ultimate street-legal drag car, HOT ROD Drag Week puts competitors to a grueling test over five days of action-packed drag racing, requiring racers to drive their vehicles on a specified route from city to city, upward of 1,000 miles, while securing the quickest possible elapsed time across the five days. During the competition, drivers provide photographic evidence to prove they have adhered to the prescribed route. Some of the nation’s top racers participate annually, including past champions Tom Bailey and Dave Schroeder.

HOT ROD DRAG WEEK 2021 SCHEDULE

  • Registration, Tech Day, and Test ‘n’ Tune: Sunday, Sept. 12 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 1: Monday, Sept. 13 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 2: Tuesday, Sept. 14 – Summit Motorsports Park in Norwalk, Ohio
  • Racing Day 3: Wednesday, Sept. 15 – Lucas Oil Raceway in Indianapolis
  • Racing Day 4: Thursday, Sept. 16 – Byron Dragway in Byron, Ill.
  • Racing Day 5: Friday, Sept. 17 – US 131 Motorsports Park in Martin, Mich.

FOLLOW BOTH EVENTS

For more information, follow HOT ROD Power Tour and HOT ROD Drag Week at this website; Facebook, Twitter, Instagram.

HEALTH AND SAFETY PRECAUTIONS OVERVIEW

All stops will adhere to federal, state and local health and safety guidelines related to COVID-19 and follow a plan approved by local health departments.

About HOT ROD

HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes HOTROD; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus Roadkill and HOT ROD Garage shows on the MotorTrend App, the world’s only auto-dedicated subscription video-on-demand service.

About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

 

 

3 Must-Have Tools for Modding Your Vehicle

Modding your car can be a great way to optimise a vehicle for your needs without paying for costly mechanic fees. It can extend the life of old vehicles by restoring them to factory condition. Customising your car can be a laborious process, though. The best way to make the process as smooth as possible is to ensure you have all the right equipment. Here are 3 of the most important tools you’ll need to create a world-class custom auto.

Welder

Whether you’re installing a new body kit or patching up your car’s original frame, you’re going to need a welder to do it. Welders use extremely high temperatures to join metal together. Given the heat required, safety should therefore be your number one concern while welding. There are 3 main types of welding – MIG, TIG and stick welding. MIG welding creates heat through a wire electrode, and is easy to learn and usable on most metal thicknesses. TIG uses tungsten to produce the weld. It is the most reliable choice for particularly thin sheets of metal, but is also the slowest method. Finally, stick welding generates heat through an electric current between the metal and the electrode attached to the welder. This is the most versatile method of welding, as it can be used on most alloys, and also works on dented or rusted metals. However, it is also probably the most difficult one to learn. Given the different strengths and weaknesses of these methods, you should consider investing in a multi-process welder for the best results. MIG TIG stick welders can perform all the main welding processes so you can always use the best one for your modding, depending on the material and the thickness of your car’s frame.

Torque Wrench

When removing extremely tight and often rusty nuts and bolts on your car, you will soon realise that in many cases manual wrenches are not sufficient. Powered torque wrenches are therefore an absolute necessity for installing or getting rid of equipment in your car. Not only can they tighten and remove bolts in a flash, you can also set them to the exact power and accuracy you need for a job. Their widespread use among professional mechanics and hobbyists also mean that they are easily available, and less expensive than you might think.

Work Light

Lighting may not be an aspect you consider straightaway when working on your car. However, given the amount of small, precise parts you’ll need to access under your hood, you’ll soon realise its importance. Lighting is especially important for making modifications to your engine and battery, which both involve a lot of hard to reach, small parts. While mechanic-grade lighting installations can be prohibitively expensive for many modders, LED work lights are a great and economical alternative. LED lighting produces a bright white light that is ideal for engine visibility, and the portability of these work lights means they should be able to brighten even the most inaccessible parts of your vehicle.  

Illustration of Lamborghini Urus by Kaelen Felix for 360 Magazine

Lamborghini Urus: Super-SUV

By: Emily Bunn x Vaughn Lowery

The marriage of a sports car’s athleticism and an SUV’s versatility is evident in the groundbreaking new creation from Lamborghini: The 2021 Lamborghini Urus. This super-SUV is the first of its kind on the market, offering an exhilarating driving experience to those behind the wheel. With the ability to host five passengers, this vehicle packs in pleasure and practicality wherever you go. The manufacturer elaborates on the invigorating experience of driving their super-SUV:

“It is the absolute all-round super sports car and more. It allows you to explore new paths and new ways to express yourself—to accept challenges confidently and to live life to the fullest. You are not afraid to go far: this is what you aspire to. Unlock any road, unlock your personality.”

The Urus rivals similar super SUV models like 2021 Jeep Grand Cherokee Trackhawk, but beats out the Trackhawk in terms of speed. Its twin turbo engine delivers 217kW per tonne, as compared to the Trackhawk, which only delivers 212kW per tonne. Further, the silhouette of the Urus resembles the electric Jaguar I-Pace, presenting a similarly aerodynamic exterior.

Other comparable models include the Audi Q8. While both vehicles have a top speed of 189.5mph (305 km/h), the Urus is able to hit top speed in 3.6 seconds, which is two tenths of a second quicker than the Audi Q8. Just like the distinguished sophistication of opera music, hearing the roar of the Lamborghini motor is music to driver’s ears.

Design

The interior of the luxe vehicle is inspired by aero-space design and driver oriented instrumentation. With a gear shift resembling a jet’s throttle and a start button hidden under a red flip cover, drivers are met with power and control immediately upon entering the driver’s seat. There are several interior cubby storage compartments, such as door pockets and a bin behind the floating center stack. With up to 22 ft3 of space in the car’s cabin  and the ability to fit 5 passengers, the Urus is spacious–especially when compared to other super cars.

Offering a choice of finishes–from leather to Alcantra, to wood and aluminum, or carbon-fiber­–the Urus is sure to look good from the inside out. The manufacturer now offers more customization than ever before. Clientele can choose from a selection of vibrant, eye-catching colors, including Giallo Inti (yellow), Arancio Borealis (orange), or Verde Mantis (green) with the available Pearl Capsule package. Alternatively, the standard palette offers more subtly attractive options, including black, grey, blue, and white colorways. Any of these fashionable exteriors create a beautiful contrast with the black and carbon fiber-trim. This model doesn’t fail to uphold the signature Lamborghini design with its Y-shaped details, front hood with a center peak, and crossed lines on the rear hood. With frameless doors and hexagonal detailing, this Lamborghini epitomizes modern glamour.

Technology 

Not one, not two, but three TFT LCD display screens are installed inside the Urus, transforming the interior to feel like a cockpit. The screens provide crisp graphics and are easy to view, without the need for any clunky buttons. You can use your finger on the touch screen to write in your destination, or other search requests.

The Lamborghini infotainment system is installed with a Bang and Olufsen radio sound system, smart phone interface with Apple CarPlay and Android Audio, a DVD-audio/video reader, 3D maps navigation system, USB capabilities, Bluetooth connection, and voice control recognition. Additionally, the vehicle has a fully digital gauge cluster.

If you’re looking for further refinement, the factory offers an array of optional lavish features for purchase. These features include front seats with ventilation, seats with massage functions, an upgraded sound system, the rear-seat entertainment system, and available Off-Road drive modes. A stand out is the optional hands-free tailgate feature for when you’ve got your hands full, just lift your foot to trigger the sensor beneath the rear bumper to activate the trunk and make loading or unloading your vehicle effortless.

Safety

Drivers feel secure as they transport their precious cargo in this super-SUV. With aluminum tires–21’ x 9.5’ in the front of the vehicle, and 21’ x 10.5’ in the rear–the Urus has some major brawn. At the same time, the multi-link front and rear suspension, with air springs, allows for smooth riding. The Urus is athletic without compromising safety, as evident in its quick steering and high-speed cornering modes.

The car comes standard with several key safety features such as adaptive cruise control with stop-and-go technology, standard blind spot monitoring, a night vision camera, available self-parking and driver assist, and an audio theft deterrent. Additionally, it is equipped with front, side, and overhead airbags to protect drivers and occupants in case of emergency.

Explore new paths in your Urus as you take on any terrain together.  Its Pirelli P Zero front and rear tires, offered in 21’ to 23’ size options, promise traction and performance. And if you want to take a pit stop along the way? The impressive braking system is equipped with carbon-ceramic brakes and front aluminum 10 piston brake calipers. These brakes, along with the premium shock absorbers, bring the car to a smooth halt from 70 mph to a full stop in 149 ft. Additionally, the car has front and rear anti-roll bars for extra braking power.

While the manufacturer doesn’t offer a lengthy warranty– providing three years with no mileage cap, without any complimentary scheduled maintenance–this car is built to last. However, if you’re looking for that extra protection, there are several extended warranty and maintenance plans available for purchase.

Performance

The Urus is powered by a powerful 4.0-liter twin-turbocharged V8 engine with an output of 641hp, producing a maximum torque of 850 Nm (626,93 lb.-ft.) @ 2,2520-4,400 rpm. Feeling the need for speed? Accelerate from 0 to 100 km/h in 3.6 seconds, and reach a top speed of 190 mph, or 305 km/h in this sporty SUV. The 8-speed transmission is automatic with driver selectable mode, sequential shift control with steering wheel controls, and an oil cooler. Additionally, the engine has its own auto stop-start feature. The vehicle has eight cylinders, and a total displacement of 3,996 cm³.

When it comes to fuel efficiency, this Lamborghini gets 12mph in the city, or 17mph on the highway. The fuel tank has a capacity of 22.5 G. Equipped with AWD, you can drive anywhere with confidence and power.

Cost

The Urus’ MSRP totals $218,009, with a destination charge of $3,995. Compared to the rest of Lamborghini’s luxurious portfolio, this particular model is the most affordable and versatile option. Here at 360 Magazine, we took a spin in the manufacturer’s testing vehicle, which cost $282,649 with all the car’s capabilities fully loaded.

If you’re searching to cruise in style without compromising functionality, look no further than the 2021 Lamborghini Urus. Stars like Justin Bieber–who drives a custom barbie pink one, and Kanye West, who has his own custom, cream colored model–know that this super-SUV is the choice for drivers looking to stand out. Another member of the Kardashian crew, Kylie Jenner, also owns this super-SUV, which she posted about on her Instagram. Similarly, Ben Simmons of the Philadelphia 76ers flaunts his fancy super-SUV, decked out with a gloss black trim. Cardi B also just bought her husband–Offset from the rap group Migos,–one, the perfect present to transport the posh celeb duo in style. No matter where you go, every ride in the Urus promises VIP treatment to all of its passengers.

Purchase NOW.

360 MAGAZINE, car battery

IDTechEx Explores NiMH Batteries

When we talk about battery-electric vehicles, the lithium-ion battery is dominant; however, for full hybrid electric vehicles (those that have electric-only modes but do not plug-in), NiMH batteries are still the most common battery on the road. With the growing market for hybrid electric vehicles (HEVs), will this drive further demand for NiMH batteries and stop them from being eliminated from the automotive market?

The new report from IDTechEx on “Full Hybrid Electric Vehicle Markets 2021-2041” covers this topic along with the key players and geographical markets for HEVs. Battery and motor-generator technology is analyzed for HEV cars, buses, and trucks, giving forecasts for Li-ion and NiMH battery demand over the next 20 years.

Toyota is the ruling OEM in the global HEV car market, with over 60% market share in 2019. Other manufacturers have started to eat into this share over the years, but Toyota still reigns supreme. While the other OEMs have mostly transitioned towards Li-ion batteries for their HEVs, Toyota remains committed to NiMH batteries and HEVs for the foreseeable future, with the majority of their line-up now using either NiMH or Li-ion depending on the specifications. For the relatively small batteries that are used in HEVs, the NiMH is still sufficient to meet requirements. It is also much more technologically mature and is less costly than Li-ion.

In 2020, NiMH batteries were still the dominant form installed in HEVs, largely due to Toyota. As Li-ion costs continue to fall and HEV battery capacity increases, NiMH are unlikely to remain competitive but will still see an increase in short term demand. Source: IDTechEx report: “Full Hybrid Electric Vehicle Markets 2021-2041“.

Sales of HEVs have continued to grow throughout the COVID-19 pandemic despite the downturn of the overall car market. This, combined with Toyota’s dominance and NiMH portfolio, provides a good market for NiMH batteries, at least in the short term. Li-ion technology is still evolving and reducing in price; at a certain point, it may no longer be cost-effective to continue using NiMH. Additionally, fossil fuel bans are incoming, with countries like the UK banning purely internal combustion engine (ICE) vehicles by 2030 and only allowing hybrids “that can drive a significant distance with zero emissions”. HEV manufacturers will likely increase the battery capacity in order to give more electric-only range, making the Li-ion option more appealing. Even with this stay of execution for HEVs, banning vehicles with ICEs of any sort is likely to follow shortly after. This will eliminate the HEV in many markets and hence the demand for NiMH.

IDTechEx recently published the report “Full Hybrid Electric Vehicle Markets 2021-2041“. This report gives an in-depth look at the historic HEV market in China, Europe, Japan, South Korea, and the US, with an outlook over the next 20 years. An extensive model database of over 80 HEVs sold between 2015 and 2019 is used to determine the market’s battery and motor-generator technology in addition to geographical markets and manufacturer market shares. The total cost of ownership calculations is compared with ICE and 48V hybrids, as well as how HEVs can help manufacturers meet new European emissions targets. For more information on this report please visit www.IDTechEx.com/HEV.

This report forms part of the broader electric vehicle and energy storage research from IDTechEx, which tracks the adoption of electric vehicles, battery trends and demand across more than 100 different mobility sectors. This is summarized in a master report: www.IDTechEx.com/EV, or for a further in-depth analysis, please see the full portfolio of electric vehicle research available from IDTechEx: www.IDTechEx.com/research/EV.

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

Land Rover Defender Illustration Shot by Kaelen Felix for 360 Magazine

2021 Land Rover Defender

Craftsmanship with Capability

By Emily Bunn x Vaughn Lowery

Reimagined after 70 years of innovation and improvement, the newest model of Land Rover’s Defender 110 honors the company’s history of creating safe and reliable vehicles, with a new-found attention to detail and design for the 21st century.

At CES 2021, Chief Design Officer of Land Rover, Gerry McGovern, spoke about the Defender 110 and said,

“The new Defender is respectful of its past but is not harnessed by it …. This is a new Defender for a New Age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4×4 that wears its design and engineering integrity with uncompromised commitment.”

Whether you’re off-roading, looking to pick up some necessary lockdown supplies, or traveling to see friends and family, the Defender promises to get you to your destination safely. Here at 360 Magazine, we recently took the luxurious yet rambunctious 2021 Land Rover Defender for a test drive, and were impressed by the car’s capabilities and curb appeal. We took the vehicle out for a spin to retrieve must needed supplies from various retailers including Home Depot, PetSmart, and Michael’s Art Supplies, shoot emerging recording artist LaJUNE, and pop in on my son and mother after they recovered from COVID-19 for some much needed fun. During all of these getaways, the Defender’s breaks dug deep into the asphalt at stop signs and hugged tight corners. All of the passengers felt safe and secure in the vehicle which operated with control and ease throughout all of our adventures.

Other recently released vehicles– such as the Mercedes Benz G Class, Toyota 4Runner, and Jeep Grand Cherokee– all pale in comparison to the Defender’s sleek design and driving capability, crafted with commitment to your safety and pleasure.

Design

The Defender’s doesn’t put style over substance as its incredible capabilities match its dazzling curb appeal. Immediately upon viewing the available Indus Silver, Gondwana Stone, or Pangea Green paint jobs shine with a glimmer of affluence and sophistication and compliment the vehicle’s constructivist, modular interior. A magnesium cross bar beam has been installed both for its reductive design and durability that it grants to the vehicle’s body. Beautiful alpine lights in the rear of the vehicle allow for an open-air design from floor to roof. The large panoramic sunroof in the car cabin makes the vehicle feel even more spacious by letting in even more light.

Additionally, the second row of origami seats can fold down to allow even more room inside the car cabin. With these seats folded down, the Defender 110 offers a total storage capacity of 78.8 cubic feet, or 36.2 cubic feet with the second row of seats positioned upright. Deep pockets on the back doors, baskets on the side doors, and a lockable 1.5-gallon glove box each allow for easy access to storage inside the vehicle.

Designed to maximize storage, users can lift up the floor to reveal a hidden storage bin equipped with a tool kit. In the trunk, a clip-in, textured floor design designed for rugged use covers the floor and the backs of all of the seats. This load space lets users transport the treasures and grit of your outdoor adventures, and can be hosed off or machined washed once arrived at your destination.

As you’re cruising down the road, the car’s all terrain, blackout tires will transport you on a smooth ride to any destination you can dream of, and in case of emergency, a full-size spare tire is mounted on the rear of the vehicle. The wheels come in several available sizes (in): 18 x 8.0, 18 x 8.0, 20 x 8.5, 22 x 9.0. Additionally, the rear of the vehicle possesses advanced tow assist and an ultra-strong tow hitch receiver with a maximum towing capacity of 8,201 lbs.

Technology

The new Land Rover Defender 110 offers the world’s first dual-modem, dual eSIM design, manufactured to enhance efficiency and function. Furnished with the Pivi Pro infotainment system in the vehicle’s dashboard, the system alerts drivers with Software-Over-The-Air (SOTA) updates, and lets users stream music and operate applications with CloudCar technology. CloudCar technology allows for drivers to safely and seamlessly incorporate their digital lives into their driving– drivers can dial into meetings, store calendar invites, and stream music services like Spotify, TuneIn, and Deezer with ease.

Further, a 10-inch high-resolution touchscreen allows drivers precise control over the vehicle with a digital speedometer display. Everything a driver needs to adjust is easily accessible. Other capabilities include driver assist, advanced off road, and standard off road standard packs. This model also offers Bluetooth, Android audio, and Apple CarPlay, so you can stay connected with those you hold close, no matter how far away they are.

And if you are embarking on an ambitious road trip to see your far-away family? The Defender 110 offers six standard speakers, or an optional Meridian sound system with subwoofers, so you can keep the beats bumping. Wherever you go, Smart Voice Guidance technology will optimize routing to get you to your destination most efficiently.

The Defender is equipped with AC power, so you can power accessories (such as a cooler) from remote locations. Wherever you go, the advanced technology and luxurious experience of driving of Land Rover Defender 110 stays with you.

Performance

Equipped with all-wheel drive, this off-road vehicle can handle all landscapes. The Defender’s auto-functionally Terrain Response 2 and ClearSight Ground View technologies can recognize different types of outdoors terrain and adjust the vehicle accordingly. Whether you are driving through the desert or tundra, the Defender promises the same deluxe driving experience. With a built-in hydraulics system, the Defender is able to be raised or lowered over whatever external grit you encounter, protecting the vehicle and its occupants against a single scratch. The Defender’s Response 2 technology grants intelligent off-road technology to drivers, optimizing traction in various outdoors environments.

Beneath the hood, the Defender is equipped with both dual turbocharged and supercharged Inline 6 engines, and a 48-volt hybrid system. The Defender offers a permanent magnet electric motor. With such a powerful system, the Defender can put out 396 peak horsepower at 5,500rpm, and 406 pound-feet of torque at 2,000-5,000rpm. The vehicle also boasts an 8-speed automatic transmission and dual-range gearbox. The fuel economy of the Defender is also impressive, with 1t MPG in the city, or 20 MGP on the highway. The 2021 Land Rover Defender is expedition ready wherever you wish to go, while assuring that safety and comfort come along for the ride.

Safety

Engineered without compromise, the Defender commits to the utmost safety of its users. Land Rover’s 2021 Defender comes with driver assist, which includes emergency braking, lane keep assist, traffic sign recognition, cruise control, speed limiter functions, driver condition monitors, and front and rear parking aids. The vehicle’s 3D Surround Camera system, developed with Bosch, is equipped with four wide-angle HD Cameras that provide a 190-degree field of view– a 50-degree wider field of vision when compared to traditional rear-view mirrors. This system includes a 3G bits/s video backbone and 14 ultrasonic sensors, which makes backing up into the smallest of spots effortless. Even if your trunk is full, the Defender is equipped with a digital rear-view mirror for increased visibility.

Best of all seat pretensions and front-impact, side-impact, and overhead airbags have been installed to protect passenger’s heads and torsos in case of a crash. To further ensure the safety of its occupants, the Defender protects its passengers with a security system designed to anticipate and detect unwanted vehicle intrusion.

Ergonomics x Additional Features

At a modest MSRP of $62,250, the Defender offers luxury and sophistication to anyone ready to get behind its wheel. Upon purchase, there are four optional accessories packs that allow users to specifically tailor their Defender experience: the Explorer Pack, Adventure Pack, Country Pack, or Urban Pack. The Land Rover Defender 110 drives users to experience new landscapes of life, during a time while everyone else is staying inside. Accoutered with a pop-up roof tent accessory, the Defender is ready to travel with you wherever you go, whether it be on an outdoors expedition or just a short trip to the grocery store.

The Land Rover Defender 110 model will be released for sale in the U.S. in early 2021.

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LAND ROVER LAUNCHES ‘DEFENDER ABOVE & BEYOND SERVICE AWARDS’ TO HONOR U.S. ORGANIZATIONS MAKING A DIFFERENCE IN THEIR COMMUNITY

  • Reflecting the seven decades of Land Rover, U.S. non-profits will be awarded a customized Land Rover Defender to empower them to further their efforts in helping those around them
  • Through July 27, 2021, Land Rover will be accepting video nominations here for organizations making a difference
  • Organizations must be U.S.-based 501(c)(3)1non-profits whose efforts fall within the seven categories outlined in the program
  • For information and rules3on the ‘Defender Above & Beyond Service Awards,’ please visit Land Rover’s website or follow @LandRoverUSA on FacebookInstagram or Twitter

Across seven decades, Land Rover vehicles have earned a unique place in the hearts of humanitarian agencies across the world. The Defender continues this legacy and maintains its standing as a vehicle purpose-built for service. Inspired by the endless acts of service across the U.S. from extraordinary citizens this past year, Land Rover announced the launch of the ‘Defender Above & Beyond Service Awards’ to celebrate U.S.-based charitable organizations that are making a positive impact in their local community. To honor the 70-year history of the brand, Land Rover will award a specially outfitted Defender to seven organizations to help further their charitable efforts.

Organizations must be U.S.-based 501(c)(3)1 non-profits whose efforts fall within the seven categories below:

  1. Search and Rescue
  2. Coastal and Marine Conservation
  3. Animal Welfare
  4. First Responders
  5. Environmental
  6. Urban Improvement
  7. Fire Services

Entrants can nominate a non-profit charity or non-profits can nominate themselves here by filling out the entry form and submitting an up to three-minute video that shares what your charity is about, how it addresses a need in your community and how the Land Rover Defender will help to further your effort.

Starting with Search and Rescue and Coastal and Marine Conservation, Land Rover will call for entries through Wednesday, April 7, 2021 before opening submissions for the next categories. Once selected by a panel of qualified judges, finalists’ videos will be posted on their website for public voting before submissions for the next categories take place. All winners will be announced on September 2, 2021. To view submission deadlines for each category, please visit their website. 

“Defender vehicles have been used for various humanitarian causes around the world for decades and with its recent return to the U.S., we wanted to expand on that legacy with ‘The Defender Above & Beyond Service Awards’ and celebrate organizations that know the value of community and drive to do great things with them,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America. “Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we’re excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them.”

With a nod to the historic Land Rover Defender, the New Defender is the toughest and most capable Land Rover vehicle yet, combining a new body structure with all-new technologies and legendary engineering to create a Defender fit for the 21st century. The 2021 Land Rover Defender 110 is on sale now in the U.S. and is priced from $50,5002, the Defender 90 body style is also on sale now in the U.S. and priced from $46,1002. Configure your Defender on their website.

For information on the Land Rover ‘Defender Above & Beyond Service Awards’, please visit Land Rover’s website or follow them on FacebookInstagram or Twitter.

  1. Organizations must be a 501(c)(3) non-profit organization in one of the seven (7) Categories specified, be approved by the Internal Revenue Service as a tax-exempt, charitable organization as of March 9, 2021, and maintain its tax-exempt status (i.e., good standing) until the end of the Contest Period.  The 501(c)(3) must be a public charity or a private operating foundation, but not a private foundation.
  2. All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1,350 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.
  3. Information, submission deadlines, rules on the ‘Defender Above & Beyond Service Awards,’ can be found here.

Defender Above & Beyond Service Awards_Search & Rescue Defender Rendering (1)for Land Rover shoy by Havas Formula for use by 360 Magazine



 

 

 

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand

H. R. OWEN BUGATTI WELCOMES TWO RACING LEGENDS TO ITS WORKSHOP

H.R. Owen Bugatti has been entrusted with the care of the last ever racing Bugattis; two unique EB110s campaigned during 1994, 1995 and 1996. The extremely rare cars, two of around 150 built in total, arrived at H.R. Owen Bugatti Service in London for their routine annual maintenance, to be cared for alongside the team’s array of Chirons and Veyrons.

The EB110s are two enormously complex cars, both based on the later EB110 SS, powered by a quad-turbocharged 3.5-litre V12 engine, delivering around 600hp through an advanced all-wheel-drive system. And while they’re each built around a very similar formula, they were designed to race under very different conditions.

The iconic blue car, EB110S LM, was built to race at Le Mans 24 Hours in 1994, on the 55th anniversary of Bugatti’s last win at the event. Having been completed in less than six months, the car looked set for a successful race, regardless of having five turbos changed and a fuel tank leak. In fact, it looked as though a top-five finish was likely until a suspected tyre blowout ended EB110 LM’s race with just 45 minutes remaining.

The silver car, EB110S SC GTS-1 was destined to race in the North American WSC GT series, and has a few subtle revisions over the LM, including a slightly raised ride height, reorganised cockpit and adapted bodywork. In 1995, it recorded a fifth-place finish at Watkins Glen and sixth-in-class at Sears Point before looking on track for a successful Daytona 24 Hours race before stopping short of the finish line with transmission issues.

Since their racing days, both EB110s have led busy lives with their passionate owner; EB110 SC GTS-1 appeared in photos for the launch of the Centodieci, while EB110 LM appeared in promotional materials created for the race-bred Bugatti Bolide.

H.R. Owen CEO, Ken Choo, said: “Caring for a Bugatti is unlike caring for any other type of performance vehicle; the world’s most advanced materials and technologies combine to create a car that pushes the boundaries of speed and usability. Looking after any Bugatti is a privilege, but to be responsible for the maintenance of the last ever Works racing Bugattis is extremely special. It speaks volumes of the expertise of our Service team and our advanced facility that our customers trust us not just with their Chirons and Veyrons but also with priceless pieces of Bugatti history like these two racers.”

About H.R. Owen Bugatti Service

H.R. Owen is the only Bugatti Partner of Excellence in the UK, with a dedicated boutique in the heart of London’s Mayfair and the advanced Bugatti service centre in North Acton, London. Entrusted with the repair and maintenance of the most advanced performance cars in the world, H.R. Owen Bugatti Service is staffed by the UK’s most experienced Bugatti technicians with over 22-years joint experience.

Tickets on Sale for New Three-Day London Concours

The London Concours presented by Montres Breguet, returns to the Honourable Artillery Company from 8-10 June 2021, expanded with an all-new ‘Style Edition Day’ and a ‘Supercar Day’. Tickets are on sale now, starting from just £25.

Previously held over two days, the London Concours will capitalise on visitor demand for more luxury brand content – from jewellery to bespoke suits – and modern supercars. At the heart of each day will remain the collection of nearly 100 rare and iconic luxury cars of all ages that has quickly cemented London Concours as one of the UK’s top motoring events.

First established in 2017, the London Concours attracts an extremely high calibre of cars and luxury partners to the Square Mile. In 2020, cars were on display across nine classes and three major features. In 2021, the organisers will gather an even higher standard of cars in classes as diverse as The Italian Berlinettas, The Young Timers, Great Marques – Porsche and a 60th anniversary celebration of the Jaguar E-Type.

Visitors to day one of the show, the VIP Preview Day, will be treated to exclusive previews of the cars, along with live judging of the classes throughout the day and an Awards Evening with cocktails and champagne. On day two, some of the world’s most sought-after luxury brands take centre stage, with live watchmaking classes, talks with fashion and design luminaries and a host of luxury shopping boutiques. Day three welcomes a collection of the latest supercars into the venue, lining up alongside the London Concours’ existing selection of vehicles.

The London Concours is famed not just for its displays, but also for its atmosphere. For 2021, the event welcomes a host of new food and drink partners, as well as all-new hospitality experiences, including live mixology, and a Veuve Clicquot drinks evening on each day of the event.

Andrew Evans, London Concours Director, said: “As the London Concours continues to evolve, we’re always looking for ways to develop a show that’s perfectly in tune with our audience’s wants and needs. The message we’ve received loud and clear, both from partners and visitors, is that there’s demand for even more of the luxury, supercar and hospitality elements of the show, which is exactly where we’re focusing for 2021. We’ve always created the London Concours around the idea of an automotive summer garden party and next year, more than ever, London Concours will be a party to remember.”

The London Concours takes place from 8-10 June, 2021. Tickets are available here with 20% off using the code LCEARLYBIRD21