Posts tagged with "Toyota"

Formula Drift Champion Fredric Aasbo

Fredric Aasbo is crowned Formula Drift champion for a second time, the race car driver claimed his infamous title handling the unique Rockstar Energy Toyota GR Supra. Hosted in Irwindale, California. Fredrick comes in second place at the Irwindale Speedway to commemorate its’ season finale in the Rock clinch title.

“We did it! We freaking did it,” said an emotional Aasbo. “The competition has stepped up tremendously since 2015 when I won my first title and this one was much harder fought. It took so much from everyone to keep up the charge all season and I have nothing but gratitude to my team, our partners and our families who make it possible for us to chase our dreams.”

The result also secured the manufacturer’s title for Papadakis Racing partner Toyota, while partner Nitto tires won the Tire Cup crown. Aasbo joins a short list of multi-time Formula Drift champions, including Tanner Foust, who scored back-to-back championships with Papadakis Racing in 2007 and 2008. Papadakis Racing is the most winning team in Formula Drift history. “Championships are won on the track, but they’re built in the shop,” said team owner Stephan Papadakis. A lot of things need to come together to bring home a title, not only with the driving but technically as well. I’m proud and humbled by the commitment of everyone in this effort including car chief Shawn Hillier, and the teams at Rockstar Energy Drink, Toyota and Nitto Tire, who all work so hard behind the scenes to make this happen. Aasbo joined Papadakis Racing in 2011 and earned his first series crown in 2015. He started his Formula Drift career in 2010 as a privateer in a Mark IV Supra. He has a record 16 career victories in the series all with Papadakis Racing.

The all-or-nothing weekend for Aasbo, who entered the season-ender needing to score second-place or better to guarantee the title. He started strong, qualifying in the No. 1 position to bypass the opening Round of 32. In the Round of 16, he faced Jonathan Hurst and advanced to meet his teammate Ryan Tuerck in the Great 8. Even with high championship stakes, the Papadakis Racing Toyota team encourages its drivers to earn their wins on the track and does not issue team orders. Fans were treated to a showcase battle as two of the best drivers in the sport were unleashed on track. It was close, and Aasbo had the edge to advance past his teammate into the Final 4.
There, he met longtime rival Vaughn Gittin Jr.; a formidable opponent who had denied Aasbo a title in a similar Irwindale face-off in 2018. It was another close fight but this time Aasbo prevailed to lock in the championship. He went on to face Odi Bakchis for the final battle and secured second place in the event.The story of the championship was one of consistency for Aasbo, who scored six podium results in eight rounds this season in the Rockstar Energy Toyota GR Supra. The final tally included one win, four second places and one third-place result. He entered the last round needing to fight off three other contenders for the championship and won the title by 31 points over Matt Field.
Ryan Tuerck started the weekend sixth in the standings in the Gumout / Nitto Tire / Mobil 1 Toyota Corolla Hatchback and came back from a practice crash in the minutes before qualifying to earn the 22ndspot on the ladder. He met Taylor Hull in the first round, then advanced past Dylan Hughes in the Round of 16 before teammate Aasbo halted his run in the Great 8. The result was all that was needed to keep Toyota on top of the Manufacturer’ls Championship standings and with a podium record of two second place finishes this year, he finished the season sixth in the points.
Tuerck is a leading social influencer and top-tier driver. His down-home charm, commitment to the sport’s grassroots, and talent in front of the camera have brought him a social fanbase of over a million followers. The Papadakis Racing team began drifting in 2004 and is the most winning team in Formula Drift history. Two-time champion Aasbo has 16 career wins to date. The team also won back-to-back championships with driver Tanner Foust in 2007 and 2008. Drifting is a high-skill, high-powered motorsport with an emphasis on car control. In the Formula Drift series, drivers compete in knockout heats on a closed course, sliding sideways in trials judged on speed and style. With origins in Japan the sport has rapidly grown to one of the most popular youth-oriented motorsports in the world. Here in the United States, Formula Drift events routinely host capacity crowds, while live-streamed multi-platform broadcasts attract millions of online viewers.
ABOUT ROCKSTAR ENERGY
Rockstar Energy, founded in 2001, produces beverages that celebrate the young hustlers who are focused on their journey. With over 20 Rockstar Energy products and five sub-lines available at convenience and grocery outlets in over 30 countries globally, Rockstar gives you a bold, refreshing boost, full of benefits and loaded with flavors. For more information, please visit www.rockstarenergy.com

Corolla Cross

2022 Corolla Cross: Just Right! Feels Right!  

By: Conan Zhang, Armon Hayes × Vaughn Lowery

Toyota has announced its first-ever 2022 Corolla Cross, it is designed with everyday capability and Inspiring design. Toyota Motor Corporation invited 360 Magazine to fly with Delta Comfort+ to their National Press Preview in Texas. The Preview was organized thoughtfully, providing a Covid-friendly environment along with a video and photography team on-site available. The event was held at the LINE hotel, and they offered our team a comprehensive test drive on their prototype of the car.

THE LINE AUSTIN

On the three-day lifestyle trip, our team was provided with refined accommodation. We got reception and dinner by the lakeside at Kristen’s Kish’s Arlo Grey, and after party drinks in the open air at P6. 

The room that we stayed in was designed for comfort. The King bed was set aside by the minibar that allowed us to satisfy our cravings day and night; the walls are decorated with custom artwork by emerging local artists and the mini library indoor was decked with vintage books about the city. Bath products by American Medicinal Arts were offered, a modern domestic urban brand. This is the place for both indoors and outdoors types alike. Just right, feels right.

Overview

The prestigious Corolla is the best-buy sedan in the world. Therefore, it has become a signature of Toyota. Borrowing Corolla’s wind, the new models will certainly help sales. Sure enough, recently, Toyota’s 2022 Corolla Cross is the chosen one. This might sound like the cross-border or cross-country version of Corolla, but it is not. This is an SUV that has nothing to do with Corolla itself.

Performance

Corolla Cross is based on Toyota’s new global platform TNGA-C, equipped with Toyota’s latest rear torsion beam suspension, which will provide greater stability and comfort to the body.

Equipped with a 2.0L 4-cyl naturally aspirated engine and with continuously variable transmission(CVT), it has 169 horsepower and 150 lb.-ft torque. There is 1500lb towing capacity, which means it has the capability to carry a jet ski or kayak for a weekend getaway. Additionally, it brags an outstanding fuel economy at 32 mpg in the city and 33 mpg on the highway. 

Design

Corolla Cross has nothing to do with Corolla, inheriting the exaggerated looking Toyota SUVs. The inverted trapezoidal honeycomb mouth is connected to the slender LED headlights, which gives people a sense of aggressiveness.

The side of the car body shows strong muscles vividly through the shaping of light and shadows. The front and rear waistlines sharply surround its characteristic; the wheel eyebrow guards well show the off-road feel of an SUV. While the heavy bottom guard plate at the rear is still reminding the customer that this is still an accountable SUV. The XLE version is equipped with 18-inch Alloy Wheels with Black-Painted Machined-Finish along with reflectors set up on both sides, it is perfectly presenting the sporty posture of this car.

Technology

Corolla Cross will give you a familiar visual when you step inside the car. It is indicative of Corolla heritage. Suspended central console, LCD instrument display, rear air outlet, etc. It is very crucial for modern drivers to have an outstanding sound system, and Toyota offers the Audio Plus with JBL® 9-speaker system add on for $1,465. Technology will accompany every trip with this car, Apple CarPlay®, Android Auto™, and Amazon Alexa has become a standard configuration. They are all representative works of Japanese practicality and simplicity.

Safety 

The new car is equipped with Toyota’s latest Safety Sense system, which includes functions such as collision warning and blind spot monitoring. 9 airbags are installed into the system and configurations include lane departure alert with Steering Assist, lane tracing assist (LTA),road sign assist (RSA), and also full-speed range dynamic radar cruise control. Safety always comes first, and Corolla Cross cares about you.

Additional Features & Price 

  • The luggage space volume can reach 26.5 cu.ft.space, which has good storage properties.
  • Dual-zone air conditioning and rear seat vents are features of Corolla Cross.
  • The designer of this car added 20 icons hidden within the cross to brand his work 
  • The price is starting at $22195 for the base model of Corolla Cross L FWD  and at this price range there is Honda CR-V,Nissan Rogue Sport, VW Taos and also Toyota C-HR. Compared with these competitors, the all new Corolla Cross is more fuel efficient and friendly for family usage.

2022 Corolla Cross Pricing*

Grade

FWD

AWD

Corolla Cross L

$22,195

$23,495

Corolla Cross LE

$24,545

$25,845

Corolla Cross XLE

$26,325

$27,625

Corolla Cross is a perfect match for stylish Gen Z drivers – college students, young white-collars, and junior managers. At $25,000, this vehicle will give you not only practicability but also lifestyle. With the funky design and remarkable performance, this car will make you just right under the spotlight of your peers and feels right on every ride!  

Pre-order NOW!

Watch us on YouTube.

photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
Toyota Cross XLE for se by 360 Magazine
Toyota Cross XLE for se by 360 Magazine
Toyota Cross XLE for se by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
Lexus Retreats In Motion image by Lexus for use by 360 Magazine

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

Lexus collaborates with a dynamic group of artists on original song, music video 

In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the first time) to create an original music track inspired by innovation and performance.

Titled “No Ceiling,” the track was created by three-time Grammy nominated, American record producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is available on major streaming platforms. For the music video, renowned dancer and choreographer Zak Ryan Schlegel brought the song to life. Both the song and music video are live now at www.lexus.com/sparks.

“‘No Ceiling’ captures that limitless feeling you have when you’re driving and your favorite song comes on,” said Nova Wav, Warner Chappell Music songwriters. “We loved producing this track with Audrey and Ecko and seeing Zak’s moves. The energy of our collaboration comes through in the video and the commercials.”

“At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus’ guest passions, energy and excitement,” said Vinay Shahani, vice president of Lexus marketing. “Prioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features like our all-new multimedia system called Lexus Interface and Teammate™ Advanced Drive technology.”

While the “No Ceiling” music video provides an overall look at the collaboration, four :30 TV spots focus on the individual artists and songwriters. Each spot features an excerpt of “No Ceiling” and its inspiration:

  • Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals while navigating city streets on electric power in the new 2022 NX plug-in hybrid vehicle.
  • Hands To The Sky” – Audrey Nuna’s lyrics take shape as she gets behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Advanced Drive technology.
  • La Via Rapida” – Warner Chappell Music’s Ecko is invigorated by the performance of the IS 500, crafting his verses as he pushes the throttle.
  • The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs movements inspired by the NX 350h’s Remote Park, a function of Advanced Park.

The “Emotional Sparks” TV spots will air during primetime, late night and sports, including the NFL, college football, NHL and Premier League. The campaign also includes advanced TV, digital, social, print and out of home.

A variety of media partnerships will provide content celebrating innovative creative processes. In partnership with Playbill, The Times Square Alliance and The Broadway League, Lexus will be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the heart of Times Square. Additional media partnerships will roll out over the coming months.

For additional details, visit www.lexus.com/sparks.

Frederic Aasbo and Ryan Teurck via Papadakis Racing for use by 360 Magazine

Papdakis Racing Toyotas Dominate in Formula Drift

Rockstar Energy Toyota driver Fredric Aasbo scored victory in St. Louis after an all-Toyota, all-Nitto Tire Final battle with teammate Ryan Tuerck. The one-two finish narrows the points standings as the Formula Drift series returns to California for the final two rounds of the season.

“I love this place,” said Aasbo after coming out on top in the Rockstar Energy Toyota GR Supra in St. Louis. “I think it was clear for everyone to see that Ryan had me tonight—until he didn’t anymore—and hats off to Ryan and the team for a fantastic performance this weekend.”

Aasbo and Tuerck were the drivers to beat in St. Louis and they delivered an incredible show of skill in the opening corners of their Final battle. But a misstep from Tuerck saw him tap the wall with his Gumout/Nitto Tire/Mobil 1 Toyota Corolla hatchback and the battle win went to Aasbo. Their one-two result was a repeat of last year’s St. Louis performance—a mighty debut in their debut outing as teammates.

“To see both Fredric and Ryan line up for the Final together is very rewarding,” said team owner Stephan Papadakis. “Both sides of the tent came together to make it happen and it is great to see everybody with champagne in hand at the end of the night.”

The St. Louis win narrows the points gap at the top of the championship and both drivers are in the hunt for the title with just two rounds to go. Aasbo currently sits third—just 19 points off the lead. Tuerck is a close fourth. The victory brings Aasbo’s record-setting career wins tally to 16. The road to the podium was not easy for either driver, and a new track configuration at World Wide Technology Raceway led to close battles, door-to-door contact and one-more-time calls throughout the competition.

Aasbo qualified third on Friday and advanced past Kyle Mohan Saturday in the opening round, then Wataru Masuyama in the Top 16. He took a one-more-time battle to advance past veteran Mike Essa in the Great 8. Aasbo lined up against long-time rival Vaughn Gittin Jr. in the Final 4, but the battle was cut short after a mechanical problem for the Ford driver saw him concede the match.

Tuerck first faced Jonathan Nerren, then Chris Forsberg, before meeting Alec Robbins in the Great 8. In the Final 4, he flew through a battle with Dylan Hughes to advance to the Final, where he lined up against Aasbo for the deciding match.

“That’s twice we’ve met as teammates in the Final here in St. Louis,” said Tuerck. “It’s always a good time when you’re battling somebody you trust and who you know has a great car under them. It was awesome and I can’t be mad at second place.”

In addition to the Driver’s championship race, the Papadakis Racing team is leading the charge for manufacturer partner Toyota, which has the Formula Drift Auto Cup title within reach. Partner Nitto Tire leads the Tire Cup.

Next up for the Papadakis Racing Toyota team is a return home to Los Angeles for an exciting Round 6 on the Streets of Long Beach September 17-18. The season finale takes place at Irwindale Speedway October 22-23.

Last season saw Aasbo and Tuerck score a combined seven podiums in eight rounds of competition, including three outright wins. The Papadakis Racing team began drifting in 2004 and is the most winning team in Formula Drift history, earning the 2015 title with driver Fredric Aasbo, as well as back-to-back championship titles with driver Tanner Foust in 2007 and 2008.

Drifting is a high-skill, high-powered motorsport with an emphasis on car control. In the Formula Drift series, drivers compete in knockout heats on a closed course, sliding sideways in trials judged on speed and style. With origins in Japan the sport has rapidly grown to one of the most popular youth-oriented motorsports in the world. Here in the United States, Formula Drift events routinely host capacity crowds, while livestreamed multi-platform broadcasts attract millions of online viewers.

About Rockstar Energy

Rockstar Energy, founded in 2001, produces beverages that celebrate the young hustlers who are focused on their journey. With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar gives you a bold, refreshing boost, full of benefits and loaded with flavors. For more information, please click HERE.

Tesla Illustration by Alex Bogdan for use by 360 Magazine

Tesla Outperformed Rival Stocks

Tesla is among the notable growth stocks that have recorded significant returns for investors. Despite the electric vehicle manufacturer’s stock slumping in 2021, it has maintained an edge over competitors.

According to data acquired by Finbold, Tesla stock registered an ROI of 224.93% between June 2021 and June 2020, outperforming some of its major competitors. Among the selected vehicle manufacturers, Tesla only trailed China-based NIO, which had almost double returns at 539.13%. Ford Motor ranks third with returns of 152.28%, followed by General Motors at 141.08%, while Volkswagen AG ranks fifth at 116.62%.

Other stocks with key returns include XPeng (75.47%), Oshkosh (74.08%), Navistar (60.29%), Toyota  42.19%), and Honda (25.22%)

Between the period, Tesla also maintained a superior stock price growing from $191.95 in 2020 to $623.71 in 2021. Elsewhere, last year, NIO’s stock price was at $6.9, while in June 2021, the stock stood at $44.1.

Tesla benefiting from green energy debate 

Having established its position as a  leader in electric vehicle manufacturing, Tesla stock benefitted from some of the initiatives around environmental conservation. According to the research report:

“In the wake of a new focus towards the climate change agenda, Tesla has been at the center of attention, with more investors betting on the company. Some jurisdictions are also enacting legislation favouring consumers opting for electric vehicles, and as a leader in the sector, Tesla stands to gain.”

Based on the Tesla returns, it is clear the massive gains made in 2020 were enough to sustain profitability for investors despite the stock slumping in 2021. The growth was mainly guided by fundamental factors like greater retail investor interest in the stock and the inclusion of the S&P 500 index. To increase recession profits, check out this step by step guide that aims to help anyone achieve wealth and expand profits at any time, even during and after economic recessions.

However, for Tesla to remain with the upper hand, the company needs to look out for competition.

Read the full story with statistics here.

illustration by Heather Skovlund for use by 360 Magazine

HQ CONFIDENTIAL – Seeing is Believing

By: Kai Yeo, Vaughn Lowery, Armon Hayes, Emily Bunn x Sydney Mayer

Lexus has announced its brand new 2022 NX model, equipped with updated technology and driving dynamics. Toyota and Lexus invited 360 Magazine to fly out with Delta Comfort+ to visit the automaker’s headquarters in Texas, so the company embarked on a Covid-friendly, four-day lifestyle trip for the first time since the pandemic. The trip offered participants the opportunity to experience the new 2022 Lexus NX, learn about Lexus’s initiatives and launches for the near future, and even ride with celebrity drivers like Scott Pruett.

Vaughn Lowery and Armon Hayes for 360 Magazine

Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

The headquarters in Plano, TX is a state-of-the-art corporate campus oasis. The architecture displays outstanding craftsmanship and an innovative foundation, which are the principles upon which that Toyota was founded. Meredith Ezinma Ramsay,  – classical hip-hop violinist who has worked with artists such as SZA, Kendrick Lamar, and most famously with Beyoncé on her Coachella stage – performed a strings piece at the campus to introduce the Lexus NX 2022.

By Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Renaissance Dallas at Plano Legacy West Hotel

The Renaissance Dallas was breathtaking. An anchor to the upscale complex of Legacy West in Plano, the cosmopolitan hotel was located in the city within walking distance of top dining and shopping options. Drink in hand, visitors can gather at the rooftop pool or by the fire pit to relax and enjoy our food. The rooms were also equipped with pillow-top bedding, high-speed Wi-Fi, and a smart TV.

Designed to highlight local and regional cultures, Renaissance Dallas allows guests to immerse themselves in a creative blend of North Texas western influences and Asian culture. The hotel prides itself on “West of Zen” visual art experiences, as well as an urban mixed-use development. As Lexus is a brand that originated from Japan, this theme was fitting for the trip. Simply staying in the hotel was already a vacation in itself.

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Lexus is the luxury vehicle division of Toyota. Marketed in more than 70 countries and territories worldwide, the Lexus brand is Japan’s largest-selling maker of premium cars. Akio Toyoda, current CEO and grandson of Toyota founder, has promoted sports models like the Lexus IS-F and Lexus LF-A at auto races. He also participates as a driver at racing events under the fake name “Morizo.” It’s unusual to see a brand’s president be so hands-on with development, but that’s just another reason that Toyota is a unique company prepared to lead the future.

Since the pandemic started, global mobility has been essentially halted and there has been a huge financial downturn, even for the giants of the car manufacturing industry. AutoBlog has posted that Toyota hit their decade’s lowest sales in 2019, “The Japanese automaker said its sales in July fell 19% versus the same month in 2019, to 169,484 units. Despite being one of the top brands of car manufacturing, Toyota was also affected by the Covid crisis, “In its financial year (FY) ending in March 2021, Toyota only produced 7.55M units of vehicles compared to 8.82M in FY 2020. FY 2021’s figure is also the lowest number of vehicles produced by Toyota since FY 2012 when Toyota only produced 7.44M vehicles.

As they compete with Volkswagen for the top car brand spot and struggle with sales during the pandemic, Toyota continues to produce car models with strong, new developments.

by Lexus for use by 360 Magazine

The NX will be available in a variety of fresh colors, including Redline, Cloudburst Gray, and Grecian Water. There will also be options that include Ultra White, Obsidian, and Ultra Sonic Blue Mica 2.0, which are exclusive to the F Sport NX models.

by Vaughn Lowery for use by 360 Magazine

Luxury Inside and Out

The 2022 NX will also have additional updates made to alleviate interior cabin noise and reduce exterior distractions. On the inside, drivers can choose their nature theme of choice with Thematic Ambient Illumination, an optional feature that transforms the NX interior with 14 themes and 64 colors. Each mode has been carefully selected “to express ephemeral emotions and evoke nature-inspired feelings.” The themes included are Rain Forest, Waterfall, and Sunset.

Luxury is not only about looks, but also about how the customer feels. The new NX comes with standard heated front seats and optional heated rear seats for added comfort throughout the cabin. Increased head and legroom, as well as storage space, have also been added. Interior seat and console colors come in Black, Black with Rich Cream, Palomino, and Rioja Red NuLuxe.

For the NX’s first time, the panoramic moonroof lets passengers see the sky with the push of a button. The smooth gliding opening and closing elevates the luxury feel and provides easy stargazing and airflow.

Cockpit Design and New Multimedia System

The NX driver-centered cockpit has been updated with the driver in mind. To better connect the driver to the vehicle, the new 7-inch Multi Instrument Display (MID) and optional 10-inch Head Up Display (HUD) are designed to convey vehicle information as well as alerts within the driver’s line of sight. All functions are accessible through the steering wheel to allow for intuitive operation while still ensuring safe driving practices and keeping the driver’s eyes on the road.

An optional 14-inch touch screen (first for NX) features an immersive multimedia experience. The large screen allows for easy operation and viewing. Dial controls remain for frequently used functions such as climate control and media volume, and comfort features are readily accessible. This all-new interface allows the NX to integrate and navigate swiftly, providing intuitive technology at the driver’s fingertips. Equipped with Human Machine Interface (HMI), user interaction is enhanced through sight, touch and voice, thus catering to accessibility needs. Following the customer-first approach, the newly developed Virtual Assistant (VA) is intended to be the primary way occupants interact with the new multimedia system. The voice-first approach allows front seat occupants to access features such as navigation, media, phone, and other vehicle settings. The built-in VA responses allow for intuitive replies, thus creating a human-like conversation.

by Lexus for use by 360 Magazine

The Lexus Interface was devised with function and easy access in mind. 100% cloud capability and Google POI integration allows the system to have faster and more accurate navigation to get the driver and passengers to their destination quickly and safely. Enhanced navigation allows for offline mode, which detects when vehicles enter areas with low connection and then automatically downloads maps in advance, saving trouble and panic.

In the age of digital transformation, the user profile feature creates a more personalized experience so that moving from vehicle to vehicle is convenient. The driver’s personalized settings will be retained on the cloud and are accessible each time they return to the vehicle. Once created, users can use a Bluetooth device to access their profile. An extension of the user profile feature, vehicles equipped with this new system will enable owners the access to a digital key. This digital key allows drivers to lock/unlock and start/stop their vehicle through the Toyota of Lexus app (when within Bluetooth proximity to the vehicle). The digital key can be shared with up to seven different guest users and no password or PIN is required, creating a seamless guest experience via the app.

Through the app, drivers also receive personalized maintenance updates and vehicle health reports to help maintain their vehicle. For the 2022 model, Lexus NX will also feature standard wireless Apple CarPlay and Android Auto capability, as well as a new addition to charge your phone wirelessly.

Safety System

With the safety of all passengers in mind, the new Lexus NX will come equipped with the latest Lexus Safety System +3.0 for safe driving. Functions of the system include: 

  • Risk Avoidance Emergency Steer Assist – supports collision avoidance within the lane by providing gentle braking and steering operation.
  • Left Turn Oncoming Vehicle Detection/Braking – designed to provide a warning and automatic braking if the driver turns left in front of an oncoming vehicle.
  • Right/Left Turn Oncoming Pedestrian Detection/Braking – designed to provide a warning and automatic braking if a driver turns left or right in front of an oncoming pedestrian or cyclist.
  • Oncoming Vehicle Detection added to the Pre-Collision System – designed to alert the driver, and potentially activate automatic emergency braking to help avoid a frontal collision.
  • Dynamic Radar Cruise Control with Curve Speed Management – maintains a cruising speed in alignment with the flow of traffic while managing speed on curves.

Additions to the current Lexus Safety System features for NX:

  • Road Sign Assist – displays select road sign information in the instrument panel.
  • Pre-collision System – provides the potential to detect a preceding vehicle, pedestrian, or cyclist in low-light situations.
  • Lane Assistance – designed to provide an audible alert if an inadvertent lane departure is detected.
  • Intelligent High Beam– provides greater visibility for drivers with added illumination when the road ahead is clear, then temporarily switches to low beams when it detects the headlamps or taillamps of vehicles ahead.
  • Road Sign Assist – uses a built-in camera to help provide road sign information in the instrument panel or even on the available Head-Up Display. The system can also alert the driver of certain detected signs that otherwise might have been missed.
  • Safety Exit – seamless door opening with the push of a button, when activated it makes sure that door does not open when there are passers-by such as bikes or pedestrians. Available for rear doors as well for protection of children and family.

by Lexus for use by 360 Magazine

These safety features provide peace of mind for unexpected emergencies and connect drivers with a 24/7 emergency response agent.

The all-new 2022 NX will start production in the third quarter of 2021. Pricing will be announced closer to the on-sale date.

New NX 350 2.4 Turbo Engine

Enhancements in vehicle rigidity now allows the NX for a higher horsepower 2.4 turbo gas engine. Not only is it environmentally friendly, but the new 8-speed transmission also provides the gas-powered NX with the feel of a performance vehicle with the perspective of a crossover utility vehicle. The turbo gas-powered engine has an estimated 275 horsepower and 317lbs. per foot of torque. When combined, the engine results in a 0–60 second time of 6.8 seconds, which is half a second quicker than the previous models.

This is made possible by improvements to torsional rigidity through laser peening welding and the addition of high rigidity foam. The twin hood lock also adds front lateral flexural rigidity that improves the aerodynamics of the vehicle.

by Lexus for use by 360 Magazine

NX 450h+ Plug-In Hybrid

The new plug-in hybrid PHEV system brings Lexus Electrified to life through performance and design, as well as through the signature quietness of this model. The NX 450h+ has an estimated 36-mile range on electric power only, made possible by the newly developed lithium-ion battery. The system achieves the EV output equivalent to a 2.0-liter engine. When combined with the newly developed hybrid transaxle, a 2.5-liter inline 4-cylinder engine delivers on the performance luxury guests are seeking with an estimated 6.0 second 0–60 second time.

The high-output and high-efficiency systems were constructed to reduce power loss when converting AC power to DC power, resulting in shorter charging times. The NX plug-in hybrid can be fully charged in about two and a half hours when equipped with the optional 6.6 kW Expedited Onboard Charger. With the standard 3.3 kW charger, it will take about four and a half hours.

For a sporty driving experience, the NX 450h+ uses a newly developed, electronically-controlled, full-time AWD system. Optimizing front and rear torque distribution according to the driving conditions, the driver can control the vehicle as intended, with elegant control for a wide range of driving styles.

Along with the navigation, Predictive Efficient Drive will be coupled to learn driving habits and predict the expected roadway ahead while analyzing real-time traffic reports. This helps to optimize charging and discharging of the hybrid battery. With more miles clocked on the NX, more data is gathered to help optimize fuel consumption. With accumulated knowledge about the driver’s behavior, the system will be able to predict when the vehicle is likely to slow down or stop. This allows for more efficient energy to be recovered and recharged into the hybrid battery, optimizing battery capacity for the electricity plug-in hybrid model. While Lexus is unable to give us the exact specs yet, an official announcement will be made later on.

Hybrid Performance and Fuel Economy

Known for their signature driving performance, passengers can experience great performance and fuel economy with the new Lexus NX 350h. With a combined 239 horsepower, a 20% increase over the current model, and an estimated 36 MPG, the NX hybrid brings a brilliant performance that illustrates the brand’s hybrid leadership. Passengers will also be able to feel the quicker 0–60 time with 1.5 seconds taken off the time from previous NX generations at 7.2 seconds.

The hybrid drive system pairs the D4-S fuel injection 2.5L 4-cylinder gasoline engine with two high-torque electric drive motor-generators for strong acceleration and passing performance. Instead of transfer gears and a driveshaft for the rear wheels, the AWD system employs a second, independent electric motor to drive the rear wheels to maintain optimal traction.

by Lexus for use by 360 Magazine

Teammate Advanced Drive Backgrounder 

The Teammate advanced driver assistance will debut on select 2022 Lexus LS 500h models with AWD and is expected to arrive in the US this fall. The Level 2 system evolves from adaptive cruise control to automatically change lanes and pass vehicles while driving.

Designed to partner with and assist the driver on the highway, it enables automatic steering, acceleration, and braking on the highway under the active supervision of the driver. This technology also enables the car to parallel park itself or back into a parking spot. Lexus Teammate teams two systems: Advanced Drive and Advanced Park.

Safety is the first priority of the automated driving development program, so Lexus has committed Advanced Drive to this cause. The Advanced Drive integrates the vehicle’s mapping system and plans 6 miles ahead to help reach the car’s destination. This benefits the driver by reducing fatigue from driving. A series of fail-safe operations are also included to help prevent loss of control for up to four seconds in the event of a system malfunction or limitation.

Developed in close coordination between Toyota Motor Corporation and Toyota Motor North America, engineers used the same test vehicles in both countries. This allowed for the development of U.S.-specific considerations, such as HOV lanes and draw bridges. These tests helped to incorporate catered design and performance into the Advanced Drive system.

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Electrified Cars

Alongside the safety of passengers, the environment is also a top priority. Toyota and Lexus will debut a new, electrified model lineup, with two battery electric vehicles (BEVs) and a plug-in hybrid (PHEV). These models are eco-friendly and brilliantly created, similar to a “Mission Impossible” movie.

The new electrified models further expand Toyota’s leadership in alternative powertrain vehicles. Toyota’s goal is to have 40% of new vehicle sales be electrified models and expects that to increase to nearly 70% by 2030. Toyota hybrid vehicles sold globally have avoided emitting an estimated 139 million tons of greenhouse gases (GHG) into the atmosphere. In the US alone, Toyota hybrid vehicles have avoided 38 million tons of GHG. This achievement was made possible with Toyota’s commitment to the environment.

Toyota’s internal research found that both the BEV and PHEV models provide similar environmental benefits. By factoring in pollutants created by electricity production and using it to charge batteries, the production of a PHEV emits less GHG. Both of these models have a unique profile and by diversifying their car portfolio, consumers will have a bigger range of models to choose from to best suit their usage needs and cost profile, while still maximizing GHG reduction.

At the press conference, Toyota promised 20 new models by 2025 for more sustainable development and looked to continue expanding their electrified car models. As further proof of Toyota’s commitment to the environment, they agreed to purchase power from a Clearway Energy Group wind farm to reduce the overall carbon footprint from electricity used from the power grid. For transparency and positive environmental impact, Toyota writes an annual environmental report to update its consumers. 

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Art by Kaelen of 360 Magazine for use by 360 Magazine

Toyota Produces Lowest Number of Vehicles in Nearly Ten Years

Toyota Produced Lowest Number Of Vehicles In Almost A Decade – 7.55M Vehicles In FY 2021

Global mobility was essentially halted by COVID-19 in 2020 resulting in a huge financial downturn for even the giants of the car manufacturing industry. According to data presented by Trading Platform, Toyota produced its lowest number of vehicles in almost a decade – 7.55M units in FY ending March 2021.

Toyota Produced 7.55M Vehicles in FY 2021 Its Lowest Since 2012

Toyota Motor Corporation or more popularly known as simply Toyota is a car manufacturer from Japan founded in 1937. As of July 2014, Toyota was the largest listed company from Japan based on market capitalization, a ranking it still holds as of writing. Toyota was also listed by Forbes as the 42nd largest company in the world based on market cap.

However, even the giants of Japanese car manufacturing were not immune to the crippling effects of the COVID-19 pandemic. In its financial year (FY) ending in March 2021, Toyota only produced 7.55M units of vehicles compared to 8.82M in FY 2020. FY 2021’s figure is also the lowest number of vehicles produced by Toyota since FY 2012 when Toyota only produced 7.44M vehicles.

Toyota Sold Most Cars In North America But Generated Largest Revenue From Japan in FY 2021

North America is Toyota’s most lucrative market, accounting for 2.7M vehicle sales in FY 2020. In FY 2021, vehicle sales in North America dropped by 14.74% to just 2.31M. Toyota’s Asia (excluding Japan) market experienced the largest contraction out of it its largest markets with a 23.63% drop in FY 2021 to just 1.22M vehicles sold compared to 1.6M in FY 2020.

Toyota’s revenue across its sales regions differed greatly due to the varying conditions of the pandemic around the globe. Its home market of Japan was Toyota’s largest source of revenue in FY 2021 with almost ¥15T or almost $137B. Its North American market generated the second-highest revenue from its sales regions with ¥9.49T or around $87 in FY 2021.

Rex Pascual, editor at Trading Platforms, commented:

Toyota’s production downturn in FY 2021 is in line with industry trends, as the pandemic stifled demand significantly across the board. But Toyota’s status as one of Japan’s most iconic brands ensures a bright post-pandemic future for the car manufacturer. Its emergence as market leaders in hybrid electric vehicles as well as hydrogen fuel-cell vehicles shows the historic brand’s willingness to adapt to more modern trends.

You can read more about the story with more statistics and information at Trading Platforms’ website

Road trip illustration for 360 magazine by Gabrielle Archuleta

Starting A Car That Has Been Sitting For Months

Whether you’re going on vacation for a while or temporarily relocating to another location for work, you may need to leave your vehicle for an extended period of time without using it.

If you are in this situation, it’s important to know how not driving your car for a month or more will affect its performance, including its ability to safely start.

What Happens If You Don’t Start Your Car For A Month?

Cars are designed to be driven, not to sit idle for months. When left unused, engine fluids start to break down and parts that aren’t getting lubricated begin to corrode. Even worse­–animals may move in, chewing on anything they can reach. Rodents often chew through wiring harnesses or other car parts that are made out of organic materials, which can cause substantial damage.

Tires are also affected by inactivity. When a car is not being used, the air will slowly start to leak out of its tires, especially in the cold weather. The weight of the vehicle will press down onto the deflating tires, which can cause flat spots. Filling the tires with air often solves this problem, but sometimes flat spots become permanent.

Moisture can also start to accumulate in the gas tank if the car is left unused for a long period of time. Over time, this can lead to corrosion.

How long can a car be left unused? In general, the longer a car sits, the worse these problems can become. But, it’s not all bad news.

Leaving A Car Unused For 3 Months? Here’s What to Do Before Starting It

If you plan on leaving your vehicle unused, it’s important to know how to start a car that has been sitting for two weeks, two months, or even two years.

Even after a few months, most modern cars can still be safely started. That is, providing the battery still holds a charge. However, there are a few simple checks you should make first. This will help you quickly identify problems while making sure your car is safe to start.

Here’s what to do:

Check The Engine Oil

Check the oil level using your vehicle’s dipstick. If you’re not sure where the dipstick is located, refer to your owner’s manual for a diagram. The correct oil level should be between the two indicator marks on the dipstick.

Be sure the engine is cooled off for at least ten minutes before you check the oil. When you go to check the oil not only should you take notice of the level, but also you should observe the color and consistency. If this oil is thick and gritty and the color is dark, then it’s likely time for an oil change. Be aware that if your oil level is low, you should not drive your vehicle until you have topped it off to the recommended level with the recommended oil.

Check All Exterior Lights

Check that your headlights, fog lights, high-beam lights, brake lights, reverse lights, and indicators are all working before you head out on the road. The easiest way to do this is to grab a friend or family member, so one person can activate the various lights and the other can check if they’re working.

Check For Signs Of Leaks

Before you check the engine oil and coolant levels, take a look at the floor under the car to see if there are any signs that something has been leaking. As a general rule, you can typically narrow down the issue by observing the color of leak, though it’s always best to have a professional inspect and diagnose the leak before driving:

  • Black or light brown usually indicates an engine oil leak
  • Red or brown usually indicates a transmission leak
  • Clear, red or brown usually indicates a power steering leak
  • Transparent yellow or brown usually indicates a brake system leak

Driving your car while it’s leaking fluid can cause serious (and expensive) damage. It’s important to avoid driving if there are any signs of a leak. Check for any leaks underneath your car before taking your car for a drive for the first time in months.

Check The Brake Fluid

To check your vehicle’s brake fluid level, you need to identify the brake master cylinder reservoir. It is typically mounted at the rear of the engine, in line with the position of the brake pedal. Your owner’s manual should be able to show you exactly where it’s located.

You’re simply performing a visual check of the fluid level against the markings on the translucent brake fluid reservoir. Remove the cap of the reservoir and note if the fluid looks healthy or dirty. If your brake fluid is low, it could indicate a problem with your brakes that will need repair as soon as possible. Dirty brake fluid can indicate water contamination has occurred, in which the vehicle’s brake system will need to be flushed.

Inspect The Battery

The first issue you may encounter if your car is left idle for an extended period of time is car battery problems. Batteries slowly lose voltage over time when left idle. If you haven’t had your car hooked up to a trickle charger or any other type of voltage maintainer, the voltage will have likely dropped below the amount necessary to start the car. Jump starting your vehicle may solve the problem. After the jump start, let your vehicle run for 5 – 10 minutes to recharge the battery. Then, switch it off and attempt to restart it. If your car won’t restart, there could be a problem with the battery or your vehicle’s electrical system. This issue can leave you stranded if it’s not remedied.

Before you attempt to jump-start your vehicle, remove the battery cables and check that the battery terminals are clean and clear of debris and corrosion.

Ideally, the battery should have a full charge before the vehicle goes into storage. Further, the battery should be disconnected from the engine to prevent discharging. The charge should be checked every three months. The battery should be recharged if it drops under around 12.4 volts.

Check The Gas

It only takes one month for the gas in your tank to start breaking down. As the lighter components of gas evaporate and oxidate, gas loses its combustibility and becomes less effective. As it degrades, it forms a gummy residue that gets released into the fuel system– increasing the likelihood of a blockage occurring. Old fuel can cause an engine to misfire and stall.

Obviously, we don’t recommend sniffing gasoline, but gas that has started to break down will have a distinct sour smell that resembles the smell of varnish. One option is to siphon a small amount out of your fuel tank and check the color. Old gas will be darker than fresh gasoline, and you may even be able to see the gumminess that have started to form.

If your car has been sitting for three months or longer, it is recommended to drain the tank and fill it with fresh fuel. For a car that has been sitting for a month or two, it is recommended to top up the fuel tank with fresh gas and dilute the old gas before it passes through your vehicle’s fuel system.

Finally, if you find you just aren’t driving your car much and it’s likely to sit idle for 30 days or more, a fuel stabilizer should be added to the gas. This will prevent degradation for up to 12 months. It is the easiest way to avoid damage to your cars fuel system.

Inspect The Tires

A visual check of the tires should be performed to make sure they are in good condition, before attempting to drive the vehicle. Air pressure should be checked and adjusted to the manufacturer’s recommended psi. This can be found on a sticker that is usually located on the driver’s door jamb. You could also find the recommended psi for your tires in your owner’s manual.

Upon inspection, your tires may look normal. But, when you get behind the wheel to take your car for its first spin in months, instead of the familiar smooth ride you may feel a vibration through the steering wheel and hear an unfamiliar noise. This is caused by a flat spot in the tire– a problem for any car that sits idle for extended periods of time.

This occurs when a stationary tire has to bear the load of a vehicle for an extended period. As the weight of the vehicle presses down, the bottom of the tire spreads out on the ground. As time goes on, the rubber gets stiffer, leaving flat spots on the tire.

Generally speaking, as you drive the car and the tires get warm and regain flexibility, the flat spots will disappear. This usually takes around 15 minutes. In extreme winter temperatures, these flat spots can become permanent if a vehicle hasn’t moved for several months.

Tires can develop flat spots if your car sits for an extended amount of time. Check your tire pressure before starting your car again to make sure it is at the recommended psi.

Check For Rodents

When the weather cools off, rats and mice look for warmer shelter and can be disastrous for car owners as their engine bay doubles as this season’s hottest rodent hotel. After mice have made a car their new home, their sharp teeth can cause serious damage to engine hoses, plastic panels, and wiring.

Signs that your car may have a mouse problem include:

  • Droppings and an associated bad smell
  • Unfamiliar noises when you switch on the fan or heater, indicating the presence of a nest
  • Food scraps in unusual places
  • Check engine light on your dash, indicating wiring damage
  • Bite marks on hoses and wires

Getting mice out of your car can be a time-consuming job. Not only will you have to find and remove their nest, but you’ll also have to clean and disinfect the area around the nest, and more than likely repair any damage they caused. There are many methods to prevent mice from moving back in such as spraying peppermint oil or putting out moth balls. Forget the ultrasonic sound repellants though–they won’t do anything besides put a hole in your wallet.

How Often Should You Start Your Car

Leaving a car unused for three months—or even three weeks—is not ideal. If possible, start your vehicle a couple of times per month when it is not being used. It’s best to not only start the vehicle, but to also drive it for about ten miles before putting it back in storage.

Starting the vehicle without taking it out for a quick spin will warm up the engine, but nothing else. It could also drain the vehicle’s battery, which will make it harder to start next time.

On the other hand, starting the car and driving it for 10 miles will fully warm up other parts of the vehicle, including the transmission, brakes, and suspension. Driving this short distance will also give your vehicle’s battery a chance to recharge, so it’s easier to start in the future.

Consider asking a close friend or relative to help.  Maybe they can take your car out once in a while when they go out to dinner or to run chores.

How to Prepare For Not Driving Your Car For A Month

If you plan on leaving a car unused for 3 months, there are certain steps you can take to keep it in good condition during this period of inactivity. Here’s what to do:

  • Use a car cover. You should always cover a vehicle that is not being used—even if you are storing it indoors. A car cover can protect your vehicle from long-term storage hazards, such as bad weather and animals.
  • Wash it. Be sure to thoroughly wash your vehicle before putting it in storage. Leaving water stains or other debris on your vehicle for a long period of time can lead to paint damage.
  • Get an oil change. An oil change will remove the dirty oil, which contains contaminants that could damage your engine while the vehicle isn’t being used.
  • Fill your gas tank. If the gas tank is empty or even half full, moisture will start to accumulate if the vehicle is not being used. To prevent this problem, fill the gas tank prior to putting your vehicle in storage.
  • Place the vehicle on jack stands. If you plan on not driving your car for a month or more, it’s best to take the wheels off and prop the vehicle up on jack stands. This requires additional work, but it will prevent flat spots and other forms of tire damage.
  • Don’t use the parking brake. Rust can form in the braking system if the vehicle is left in storage for a long period of time. If the parking brake is applied, this rust can cause the brake pads to fuse together with the rotor. That’s why it’s best not to use the parking brake before leaving your vehicle for a month or longer.

Following these tips can help preserve the life of your vehicle while it’s not being used.

What to Do If Your Car Takes A Long Time to Start After Sitting

Found a potential problem? Is your car taking a long time to start? Or unsure about any of these steps? The next step is to get a professional to inspect your vehicle and advise you of your options. Car repairs can be expensive, but giving your vehicle a thorough check-over before hitting the road will save you money in the long run.

Lexus IS Wax Edition: Madlib × KAYTRANADA

Madlib and KAYTRANADA Take Lexus IS Wax Edition for the Ultimate Spin

Artists’ first joint record debuts in custom Lexus with fully functional turntable

“Driven by Sound” video series documents ambitious collaboration and engineering feat

The Lexus IS Wax Edition hits all the right notes. The custom concept vehicle, a modified 2021 Lexus IS sports sedan, has a fully functional turntable built into the dashboard that is capable of playing vinyl records while the car is in motion without missing a beat – even on a bumpy road. To celebrate this innovation, Lexus and Pitchfork brought together legendary DJ and producer MC Madlib and chart-topping artist and producer KAYTRANADA for the first time to create a brand-new double-single on vinyl and debut it in the Lexus IS Wax Edition, giving a whole new meaning to “taking it for a spin.”

This impressive fusion of music and cars was captured in a two-episode documentary series, “Driven by Sound,” created in partnership with Pitchfork. Episode One offers a behind-the-scenes look into the creative process of Madlib and KAYTRANADA. Episode Two documents the creation of the in-dash turntable and reveals the Lexus IS Wax Edition. It features music from the highly anticipated release of the artists’ joint double-single. Vinyl Me, Please (VMP), a monthly record subscription club that curates and creates vinyl packages, will distribute the exclusive 7″ vinyl to select members as part of their subscription.

“When I make music, I usually do it in headphones, so I hear everything clear,” said Madlib. “And I take it to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? That’s beyond.”

“When Lexus said they wanted to build this car, I didn’t think it was possible,” added KAYTRANADA. “It was amazing to see and hear vinyl playing while cruising in a car.”

With vinyl listening once again on the rise and the Lexus IS attracting drivers with a passion for authenticity and amazing experiences, creating an in-car turntable that works flawlessly with the vehicle in motion was a challenge worth pursuing. To bring the concept car to life, Lexus commissioned SCPS, a world-renowned creative technology and custom fabrication studio based in Los Angeles. For over a decade, SCPS has been behind the marketing innovations of consumer brands and Hollywood’s biggest blockbusters.

The record player, created with a 3D printer and modified with carbon fiber and machined aluminum, fits snuggly into the vehicle’s glovebox and is large enough to play a full-size 12-inch record. Once the needle hits the grooves, a rotating motor helps stabilize the turntable to avoid skipping while the vehicle is in motion. The enhanced suspension system of the Lexus IS and fine-tuned handling provide a smooth and stable ride, which are critical for the needle of a record player. The Lexus IS Wax Edition offers an ideal environment for appreciating the warmth and depth that vinyl records give to recorded music. The modified vehicle, designed to celebrate the launch of the 2021 Lexus IS sports sedan, will not be for sale, but will be on display at future Lexus events.

“Like audiophiles who go ‘all in’ to create the purest listening experiences, we went ‘all in’ to design the new 2021 Lexus IS as the purest expression of a sports sedan,” said Vinay Shahani, vice president of Lexus marketing. “The Lexus IS Wax Edition exemplifies the ultimate union of our respective passions, bringing together vinyl and cars in a fresh new way.”

Featuring the Mark Levinson Premium Surround Sound Audio System, the new 2021 Lexus IS boasts one of the best sound-listening spaces for music lovers. Its 17 speakers and new amplifier offer 1,800 watts of power for a 7.1 surround sound listening experience.

For more information on the new IS, visit Lexus’ website.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

FNL Episode 2_04 Photo Credit Pitchfork for use by 360 Magazine

Gaming illustration by Gabrielle Marchan for 360 Magazine

Lexus Puts Gamers in the Driver’s Seat 

Luxury automaker reveals Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space 

Gamers, start your engines. Lexus is unveiling the Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap, to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.

“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shahani, vice president of marketing at Lexus. “We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming.”

The exterior of the Gamers’ IS, a modified Lexus IS 350 F Sport, is adorned with the “Infiltrate” design custom vinyl wrap, as chosen by 48 percent of voters in the Twitch poll. This look exudes a technical, interface-driven, HUD-centric design territory reminiscent of first-person gaming, black ops and reconnaissance.

For the interior, more than half (55 percent) of Twitch voters selected the “Neon Tokyo” style featuring an electrified, neuron-exploding Japanese pop art aesthetic. The ceiling of the cab is decked out with a clear layer of acrylic embedded with resin “raindrops” all backlit with programmable RGB LED lights, giving off the effect of driving under the lights of downtown Tokyo at night in a light rain. Behind the rear seats, LED panels project programmable content onto the rear window, creating an animated backdrop. SCPS included many custom upholstery elements into the design of the Gamers’ IS interior. Smart Tint on the windows dims the cabin for gameplay.

A custom-built gaming PC with an MSI Gaming GeForce GPU + AMD CPU is installed in the vehicle’s trunk. It has sleek custom housing, all highlighted by programmable RGB LED’s. A fog machine and automated RGB lasers were installed for maximum reveal effect.

In the passenger’s side is a fully integrated gaming system complete with haptic feedback in the seat and a high-def, fully positional curved monitor. The curved monitor was chosen over a flat one by nearly two-thirds (64 percent) of Twitch voters. The system features a retractable keyboard and mouse platform, and a one-of-a-kind 3D printed game controller. Nearly half (42 percent) of voters chose the “Cyber” design for the controller, featuring a metallic space gray and dark teal with neon accents.

Filling the six-drink center console cooler is the community’s “game fuel” of choice–coffee drinks–as selected by nearly two-thirds (61 percent) of voters. The entire vehicle is custom wired, including all the electronics and programmable lighting.

Walker Jacobs, Chief Revenue Officer at Twitch, said “Lexus has effectively leaned into the community and connectivity that define Twitch. Our viewers crave being a part of the action, and through this collaboration we were able to create a truly immersive experience that celebrates their passion for gaming. The result is a first-of-its-kind gaming vehicle. Bravo Lexus!”

The transformation of the Lexus IS into the ultimate gaming vehicle required “all hands on deck” at fabrication expert SCPS. The project involved 20 different members of their team, including concept artists, designers, 3D modelers, electrical and structural engineers, metal fabricators, craftsmen, artists, custom upholsterers and computer technicians—most of whom are serious gamers themselves. From designing the initial concepts to the reveal, the entire build took five months.

Fuslie is a variety streamer who first made her mark within the PUBG community. She has played in multiple tournaments, including Twitch Rivals. She is also known for her singing voice and her urban exploration streams around Los Angeles.

This partnership is part of a new “All In” campaign for the 2021 Lexus IS. The campaign celebrates those who fully embrace their passions, while showcasing Lexus’ own obsession: an unapologetically pure sports sedan.

For more information on the new IS, visit Lexus’ website.

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

About Twitch 

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine