In new marketing campaign, Lexus shares its vision of an electric future
What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. A new marketing campaign, called “Lexus Electrified,” shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles. The broadcast spot, “Like Attracts Like,” debuts today.
“When it comes to our guests’ mobility needs, we know that one size does not fit all. That’s why we created an electrified driving experience with a variety of powertrains that can cater to and elevate any lifestyle,” said Vinay Shahani, vice president, Lexus marketing. “With sophisticated style, impeccable craftsmanship and the support of our amazing nationwide dealer network, our electrified vehicles deliver an immersive luxury experience, inspired by our guests.”
Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under its “Lexus Electrified” vision, Lexus aims to work toward carbon neutrality in a way that is accessible for every guest through a variety of powertrains that cater to their individual needs. Lexus will continue to add to its electrified portfolio of products which currently includes hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV) to provide the quintessential luxury electrification experience that exceeds the needs and expectations of luxury auto buyers. And by 2035, Lexus aims to achieve 100% BEVs in all models globally.
“Like Attracts Like” brings to life the idea that people are the power behind every Lexus. A series of individuals on stages use electricity in different ways to fuel their interests. A band jams in a room. A tennis player hits balls fired by an electric ball machine. A dancer wears a light-up suit. Cables trailing down from each stage glow as a metaphor for human electricity generating the power behind Lexus innovation. The spot showcases four electrified Lexus vehicles – the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept.
As a part of the “Electrified” campaign, Lexus is partnering with The Atlantic as the exclusive automotive sponsor of “Progress” — a reporting project and live event series devoted to covering modern progress and the forces shaping a better future for all. This program features groundbreaking inventions that are moving the world forward, including Lexus’ lineup of electrified products. Lexus’ sponsorship kicked off in December with The Atlantic’s Progress Summit in Los Angeles, and continues through March with digital, custom content, social and print support.
“Like Attracts Like” will air on primetime, cable and sports. In addition to linear and streaming video, the campaign will be supported through digital, streaming audio, social, print and out-of-home media. For more information, visit www.lexus.com/electrified.
In its fifth generation, the original hybrid boss redefines sustainability with style and grace in large part because of its lower center of gravity and longer wheelbase.
Even in its prime, the 2023 Toyota Prius paints the perfect picture at a precise price. With six USB-C, wireless Apple CarPlay × Android Auto in tandem with 4G Wi-Fi hotspot, it is probably the most attentive as well as an intuitive vehicle in its category.
2023 Toyota Prius first drive via Kathy Dyess and 360 MAGAZINE. 360 MAGAZINE reviews the 2023 Toyota Prius. Photo: Kathy Dyess
The cockpit is more contemporary than its predecessor: digital cluster above the steering wheel, 12.5″ multimedia display, and overall functional design.
Arriving at 57 mpg with a bigger 2.0 L in-line engine offering 60% more power, the vehicle has more torque, thanks to the constantly changing E-CVT. Dial in different distributions for a stiffer steering alongside AWD is more than conducive for pinching into corners.
With UFOish skin and tons of trailing technology, perhaps this is the Gen Z dream car?!
Ergonomics, coupled with an eco-architectural skeleton, it will no longer be alien to an urban environment.
The Legacy Continues
When the Toyota Prius made its groundbreaking debut in 2000, it changed the automotive industry forever. The high-tech sedan ushered in a new generation of vehicles that combined an electric motor with a high-efficiency engine. That unmatched legacy continues with the recent reveals of the all-new 2023 Prius and 2023 Prius Prime.
As the most fuel-efficient Prius to date, the 2023 Prius has a EPA-estimated 57 miles per gallon combined fuel economy rating (LE FWD model), bringing accessible electrification to drivers everywhere. The 2023 Prius Prime also adds to the innovative nameplate. Now after a decade in production, this plug-in hybrid model continues to offer customers the flexibility of getting around town on zero-emission battery power or hybrid mode for fuel-efficient road tripping. What’s more, it also offers extra performance and technology, enhancing an already enticing package.
Without question, both the 2023 Prius and 2023 Prius Prime are key vehicles in Toyota’s diverse electrified portfolio as the company works to achieve carbon neutrality. Available in a variety of grades to complement customers’ personal tastes and lifestyles, both vehicles are ready to uphold Prius’ legacy as a respected and sought-after global nameplate.
Read on to learn about the top five things that make the 2023 Prius and 2023 Prius Prime innovative additions to the eco-sensitive Prius family.
Modern and Mindful Design
Built on the second-generation TNGA-C platform, both vehicles offer a low center of gravity and increased rigidity compared to the previous generations. The result? A wider stance and lower driving position that feels nimble yet comfortable. The 2023 Prius will be available in LE, XLE and Limited grades, and the 2023 Prius Prime will be available in SE, XSE and XSE Premium grades, respectively. No matter the grade, they all provide a smooth ride.
The attractive features don’t stop there. Both vehicles’ exteriors boast modern, polished designs. Each possesses a piercing silhouette with sporty yet sleek exterior styling. With an aerodynamic flair, the 2023 Prius and Prius Prime feature a roofline 2 inches lower compared to the prior generation for a more athletic look. The vehicles are 1 inch longer and nearly 1 inch wider in the rear, adding to the aesthetic appeal.
For both the 2023 Prius and Prius Prime, the position of the battery is also optimized, with placement under the rear seat for enhanced luggage capacity.
The Prius Prime also blends its cool aesthetic with a bit of star-powered tech: a solar roof. This on-board charging feature uses roof-mounted solar panels to recharge the Prius Prime’s battery when parked. The panels deliver supplemental power to accessory functions, like air conditioning, when driving. A clever design conceals the electrodes for a seamless, glossy appearance.
Premium Performance
Drivers can expect enhanced acceleration and effortless handling when they get behind the wheel of both the 2023 Prius and 2023 Prius Prime. Both have larger 2.0L engines and newly developed lithium-ion batteries. New for 2023 Prius, the battery pack is smaller and lighter and achieves a 15% increase in output compared to the previous-generation nickel metal battery.
The 2023 Prius Prime’s battery has been improved as well. The new, larger lithium-ion battery is projected an all-electric estimated range increase of more than 50% over the previous estimated range of 25 miles. The EPA figures are expected to be available in Spring 2023.
Superb dynamic performance is a key benefit of the 2023 Prius all-wheel-drive (AWD)-equipped vehicles due to the capable Electronic On-Demand AWD system. It uses a motor to drive the rear wheels, enabling stable driving performance when starting off and when driving on slippery road surfaces such as snow. What’s more, the 2023 Prius has three drive modes: NORMAL, ECO and SPORT. In ECO mode, the drive force response to accelerator operation is suppressed slightly to modulate the throttle and enhance fuel economy. In POWER mode or SPORT mode, the drive force in the low to mid-accelerator operation is increased to help enhance throttle responsiveness.
Top-Notch Tech Capabilities
The 2023 Prius and 2023 Prius Prime are designed and equipped with the tools to make life easier and more convenient — thanks to the available 12.3-inch Toyota Audio Multimedia system feature. The drivers of both vehicles will also have the opportunity to access a wide range of enhanced connectivity and convenience features. The system is capable of Over-the-Air (OTA) updates to keep things up-to-date.
Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice-activated commands to search for directions, find points of interest (POI), adjust audio controls, change the cabin temperatures and more — all hands-free.
To sonically elevate the journey, the eight-speaker JBL® Premium Audio system comes standard only on the 2023 Prius Limited grade and the 2023 Prius Prime XSE Premium grade. With the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats, enhancing the audio experience.
Safety and Convenience Features
Safety is one of Toyota’s priorities. The Toyota Safety Sense generation, TSS 3.0, which comes standard, helps the 2023 Prius and 2023 Prius Prime uphold those high-quality standards. This suite offers an array of active safety systems that include the existing systems available on the prior generation Prius; but they also include some additional enhancements and capabilities, all of which are designed to help keep drivers, passengers and pedestrians safe.
To help drivers prevent collisions, the Safety Sense comes with Pre-Collision System with Pedestrian Detection. The system is designed to detect preceding vehicles, pedestrians, bicyclists and motorcyclists while providing audio and visual alerts. Blind Spot Monitoring (BSM) is a feature that works in collaboration with the Pre-Collision system. It can help detect and warn drivers of vehicles that are approaching or positioned near or in adjacent lanes.
Another noteworthy feature is the Full-Speed Range Dynamic Radar Cruise Control, which adds a fourth following distance setting to the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This is designed to help the system provide smoother, more natural speed adjustments, especially when the driver changes lanes.
There have also been enhancements to Lane Tracing Assist. This system now helps provide more space between vehicles being passed by cars in adjacent lanes. It works by offsetting the vehicles’ driving paths with minor steering adjustments while helping to keep the vehicle within its lane.
Another feature that’s been enhanced is Road Sign Assist. It has expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.
Proactive Driving Assist is new to Prius and the Toyota Safety Sense suite of technologies. When system operating conditions are met, the vehicle’s camera and radar are designed to provide gentle braking into curves or braking and steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian or bicyclist.
The Rear Cross Traffic Alert is designed to help detect vehicles that are approaching from either side while pulling out and alerting drivers with a visual and audible warning.
Collectively, all these features and amenities work to help create a dynamic driving experience that’s stylish, convenient and, most importantly, designed to help with safety.
As Toyota continues its commitment to finding highly efficient and zero emission solutions that fit customers lifestyles across the U.S., the 2023 Toyota Prius and 2023 Prius Prime will be a part of a lineup that looks to move “beyond zero.” As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, a global effort to achieve carbon neutrality in Toyota products, manufacturing and beyond.
For more information on the Prius and Prius Prime, please see the vehicle press kits.
The winner of the 2022 Hot Wheels Legends Tour will be inducted in the Garage of Legends and immortalized as an official 1:64 Hot Wheels die-cast vehicle sold around the world!
Global Finalists
2015 Proton Suprima S – Nilai Seremban, Malaysia
1978 Porsche 928 – Dallas, Texas, USA
Raptor Buggy – Mt Maunganui, New Zealand
1992 Autozam Scrum – Beaumont, Texas, USA
1963 Ford Anglia 105e – Hertfordshire, United Kingdom
“Phoenix” (1971 Plymouth Duster sport coupe “twister” merged with 2009 Dodge Charger SRT8 Super Bee) – Mexico City, Mexico
1968 VW Beetle – Atlanta, Georgia, USA
1931 Dodge Rat Rod – Detroit, Michigan, USA
1962 Beetle – Bandung, Indonesia
2003 Toyota Hilux – Shimotsuma, Japan
Presented by Mobil 1 and in partnership with Walmart and Dickies, the 2022 Hot Wheels Legends Tour Semi-Final and Grand Finale will be available to watch via the Hot Wheels Facebook page
Judges include celebrity car enthusiasts, Hot Wheels designers and automotive authorities
Hosted from Jay Leno’s Garage, the Global Grand Finale will see one life-sized custom fan car immortalized as an official Hot Wheels1:64 die-cast
The 2022 Hot Wheels Legends Tour is coming to an exciting close with the Global Semi-Final set to air on Thursday, November 10, followed by the Global Grand Finale presented from Jay Leno’s Garage on Saturday, November 12. Both virtual events will feature epic builds that are competing for a chance to become the next Hot Wheels Garage of Legendsä inductee and immortalized as an official Hot Wheels 1:64 die-cast vehicle sold around the world.
“With entries from the United States to Malaysia and everything in between, the Global Semi- Final is going to be a nail-biter,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “This is the fifth year of the Hot Wheels Legends Tour and I continue to be blown away by the dedication and creativity these builders put into their passion projects. This Tour proves that car culture, however different in each city or country, has the power to bring people together, no matter where they are from. I can’t wait to see which of these amazing entries make it to the Global Grand Finale and become the next official Hot Wheels die-cast car.”
The 2022 Hot Wheels Legends Tour Semi-Finalists include:
1963 Ford Anglia 105e – Hertfordshire, United Kingdom
“Phoenix” (1971 Plymouth Duster sport coupe “twister” merged with 2009 Dodge Charger SRT8 Super Bee) – Mexico City, Mexico
1968 VW Beetle – Atlanta, Georgia, USA
1931 Dodge Rat Rod – Detroit, Michigan, USA
1962 Beetle – Bandung, Indonesia
2011 Kart 1000cc – Rio Grande do Sul, Brazil
2017 Radio Flyer – San Tan Valley, Arizona, USA
1927 Wayne Ford School Bus – Tumbling Shoals, Arkansas, USA
1974 Mini Clubman Panel Van – New South Wales, Australia
1969 International CO1800 – Corning, California, USA
Nissan Skyline R33 1JZ non VVTI – Barcelona, Spain
Only 10 of these custom builds will move on to the Global Grand Finale on November 12, where one larger-than-life vehicle will be reimagined as an official 1:64-scale Hot Wheels die-cast and inducted into the Hot Wheels Garage of Legends.
Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details.
As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
About Mobil 1
Mobil 1 motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.
During a tour of Music City, 360 MAGAZINE had an exclusive meeting with the only Toyota sedan to offer the HYBRID MAX System – the all-new Crown AKA new age Kanmuri. As well as maneuvering different terrains in Tennessee, this distinctive crossover caught the attention of spectators.
Over the past seventy years, the Toyota Crown has been recognized in Japan as one of the prestigious vehicles in its class. Now, it is being reintroduced to the US market after a 50-year hiatus, becoming the new flagship of the invincible mid-tier automotive brand. Equipped with standard AWD in tandem with intuitive technology like a Drive Connect, which can be established by a simple voice command, “Hey Toyota,” making searches for points of interest effortless.
Its bi-tonal exterior easily dresses up any Met Gala rug. And, with 21-inch wheels, the steep position offers an additional height of 4 inches above its predecessors, the Camry and Avalon. Thus, increasing the driver’s visual range as well as their overall driving control. The performance hybrid version pushes approximately 340 horsepower, with 400 lb-ft of torque, enough strength that no driver or passenger can ignore. Available in three categories: XLE (starting at $41,045), Limited (starting at $46,595) and Platinum (starting at $53,445) with dual hybrid powertrains – Toyota Hybrid System (THS) and Hybrid Max that is exclusive to Platinum models.
Nashville 2023 Toyota Crown sedan drive with 360 MAGAZINE.
‘Again, Toyota has set the record straight. With thick thighs and an arched back, it’s recalls the X6, dubbing this vehicle in an urban territory as the Bargain Beamer.’ – Vaughn Lowery
Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain
Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height
Three Grades, XLE, Limited and Platinum, All with Standard Electronic On-Demand AWD
Hybrid Powertrain Standard with Choice of First-Ever HYBRID MAX or Toyota Hybrid System
HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP
Spacious Interior and Quiet Ride, with Standard Adaptive Variable Suspension on Platinum
Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch Wheels
Toyota’s All-New Audio Multimedia System with 12.3-inch Touchscreen Standard
With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota’s performance hybrid with power that drivers will feel. Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS).
The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower. Paired with a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX produces powerful torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated 28 MPG combined city/highway fuel economy rating. XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated 38 MPG combined city/highway rating.
Built on a newly developed chassis based on Toyota’s GA-K platform, Crown has a raised overall height that’s nearly four inches higher than Camry. The unique height of this sedan offers increased road visibility, along with easy entry and exit. Its flowing silhouette and sculpted body lines create a fresh look that is entirely unique for its class. Altogether, the Crown package is a combination of innovative style, performance and function.
The XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19- inch alloy wheels, heated and powered Softex and fabric front seats and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers. It is available in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red, with a black interior.
The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers and intelligent clearance sonar along with rear cross-traffic braking. There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye view camera and digital key (with Remote Connect subscription). Interior colors include black, black and chestnut and macadamia.
The Platinum grade includes everything on XLE and Limited and raises the bar with the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park and unique 21-inch machined 10-spoke alloy wheels with black accents. The color palette adds a Toyota first bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.
Each grade of Crown will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard. It is expected to arrive in Toyota dealerships later this year.
Crown History
The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass produced passenger vehicle. When the first generation was developed, Crown came to symbolize “innovation” and “pushing the limit” within Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese car to hit American shores back in 1958, last being sold in the US in 1972.
Across the 15 generations of Crown, it has been a vehicle that has led the way with innovative technology — pursuing value through engineering that is one step ahead of its time. For the new Crown, Toyota’s development team once again set innovation and pushing the limit at the core of the new generation’s concept. Toyota team members from product planning, design and engineering worked together to identify a Crown for a new era. The result is a completely new Toyota Crown that throws off the conventional concepts of a sedan and takes it into a new era.
Design choices push the limit, with large-diameter wheels that give the car a powerful style, a raised hip point for ease of ingress and egress, and meticulous attention to detail on the inside for a comfortable home-away-from-home. Innovation is engineered into the new Crown with two different Hybrid powertrains available, HYBRID MAX with responsive acceleration and THS for great fuel economy and standard electronic on demand All Wheel Drive.
Two Hybrid Systems
Toyota made “hybrid” synonymous with fuel efficiency more than 20 years ago with the first Prius. Today, Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings, with Crown bringing the number of Toyota electrified vehicles to 16. The Toyota Crown innovates on the hybrid front with another first for Toyota sedans, the HYBRID MAX System. This new system is designed to deliver smooth and powerful torque-filled acceleration, while keeping an eye on efficiency.
HYBRID MAX combines a 2.4-liter inline 4-cylinder turbo engine tuned to hit peak torque between 2000-3000 RPM, with a front electric motor that helps maximize torque production. A rear wheel eAxle that’s equipped with a high output water-cooled electric motor is combined with the hybrid engine to directly transmit force to all four wheels, ensuring a thrilling throttle response and linear acceleration throughout the power band.
The fourth-generation Toyota Hybrid System in the Toyota Crown combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors in a highly compact system. The gas engine employs Variable Valve Timing-intelligent by Electric motor (VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft. The variable range for the valve timings of both the intake and exhaust are set to maximize both fuel consumption and output.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT driving modes that let the driver tailor the Toyota Crown’s performance personality. SPORT mode improves and sharpens throttle response, making hybrid driving more fun. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, an EV (Electric Vehicle) mode allows electric-only driving at low speeds for short distances.
The HYBRID MAX equipped Platinum grade receives a more comprehensive drive mode selection – which not only includes NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that provides an emphasis on steering response, flat cornering and a sense of stability, COMFORT mode that provides a more supple drive that emphasizes passenger comfort and a CUSTOM mode that enables drivers to adjust system settings individually, creating a safe profile that suites their driving habits.
All-Wheel Drive at its Smartest
The 2023 Toyota Crown comes standard with Toyota’s Electronic On-Demand All-Wheel Drive. The XLE and Limited grades come with E-Four AWD and the Platinum grade comes with E-Four Advanced, two highly efficient systems that take maximum advantage of the hybrid powertrain’s benefits. Instead of using a transfer case and driveshaft to the rear wheels, Electronic On-Demand AWD employs a separate rear-mounted electric motor to power the rear wheels when needed.
E-Four AWD achieves stable performance by driving the rear wheels with a rear motor, to provide traction when needed in slippery conditions. Toyota Crown uses the latest evolution of this system and strengthens the driving force of the rear motor compared to the conventional E-Four, enhancing stability when cornering. The front and rear wheel driving force distribution is precisely controlled to the front and rear wheels between 100:0 and 20:80, ensuring both enhanced fuel efficiency and comfortable driving performance.
E-Four Advanced AWD, paired with HYBRID MAX on the Platinum grade, delivers power to the front and rear wheels via a front mounted hybrid motor and to rear wheels through a rear- mounted eAxle electric motor. This system helps ensure stable AWD performance and satisfying acceleration thanks to being paired with a direct shift six-speed automatic transmission. On the E-Four Advanced system, the front and rear wheel drive force is precisely controlled between 70:30 and 20:80. The rear motor, which generates power through water cooling, makes it possible to maximize torque to the rear wheels. This new AWD system enhances the drive force of the rear wheels and provides the feel of rear-wheel-drive maneuverability, straight line stability, comfortable turning and responsive acceleration.
Toyota Crown offers either a direct shift six-speed automatic transmission (Platinum grade only) or an electronically controlled Continuously Variable Transmission (eCVT) (XLE and Limited).
The Platinum grade’s direct-shift six speed transmission provides responsive acceleration thanks to Toyota’s new Hydraulic multi plate wet start clutch. A combination of technologies works together to ensure enhanced accelerator operation and vehicle response. The six speed AT also applies the assistance of the motor generator within the HYBRID MAX system, minimizing shift drop across the power band. Drivers can also throw the shifter into fixed gear mode, for paddle shifted fun.
The eCVT on the XLE and Limited Grade uses a shift-by-wire system that shifts gears electronically, providing smart shift operation with a single action. Paired with the THS front and rear hybrid transaxle, Toyota Crown’s powertrain provides low fuel consumption and low noise. Aspects that manage fuel efficiency include an optimized gear ratio and a deceleration mechanism to reduce gear engagement loss.
Smooth Operator, Ready to Ride
Toyota Crown is built around a version of the Toyota New Global Architecture K (TNGA-K) platform that underpins some of the company’s sedans and crossovers. As such, Crown delivers the best of both worlds: sedan driving comfort and crossover-like ride height. Crown’s overall height comes in at 60.6 inches, compared to 56.9 for Camry, its overall length is 194 inches, width is 72.4 inches, and wheelbase 112.2 inches. The TNGA-K platform also allows front strut and rear multi-link suspension tuning that helps foster handling agility while providing a supple, quiet ride.
The Platinum grade comes equipped with a standard Adaptive Variable Suspension. AVS components have been tuned to support the high output of 2.4 L Turbo Hybrid Engine and eAxle. Crown’s AVS uses variable oil pressure shock absorbers. This system automatically controls the friction within the absorber when turning, controlling the damping force, reducing pitch at high drive torque and minimizing the effects of bumpy roads. A linear solenoid type actuator is also equipped on the system to minimize body pitch and roll.
For all grades, Toyota engineers developed a suspension system that provides comfortable maneuverability and a relaxing ride. Front suspension components include a MacPherson- type strut and a new method for fastening the steering gear, enabling rigid, direct handling that also reduces noise and vibration. A newly developed multi-link rear suspension with higher rigidity helps ensure a faster response to drive torque. Rear suspension arm placement was also optimized to suppress changes in the vertical posture, contributing to a flat driving feeling and enhanced texture.
Toyota Crown’s handling is bolstered by an electronically controlled brake system featuring Active Cornering Assist (ACA), which engages the stability control to reduce understeer in certain cornering situations, so the driver feels the enhanced agility, not the system’s operation.
The combination of large-diameter tires and wheels helps give the Toyota Crown its “lift-up” style. The XLE and Limited grades ride on 19-inch multi-spoke two-tone alloy wheels. Limited has available 21-inch 10-spoke dark metallic alloy wheels as part of the Advanced Tech package. The Platinum comes standard with 21-inch machined 10-spoke alloy wheels with black accents.
First Class Cabin
Toyota Crown provides exemplary comfort with standard 8-way power adjustable driver and front passenger seats. Front seat adjustments include slide, recline, tilt, height adjust and lumbar support (driver seat only). Rear seats include ample cushioning and bolster support for maximum enjoyment.
The Toyota Crown comes with standard heated front seats that can be adjusted to three levels. Limited and Platinum add standard ventilated front seats and heated rear seats to the list of creature comforts. The seats are not only comfortable, but stylish, with black Softex® and fabric seating on the XLE and leather-trimmed seating standard on the Limited and Platinum grade.
Dual zone climate control is also standard for all grades. A thin, attractive illuminated control panel runs along the dashboard, just below the multimedia screen, with frequently used functions placed on the lower row keyboard switches. All Crown grades also receive a 12.3- inch color MID. Drivers can select different displays with the push of a button, including a Hybrid System Indicator showing the driver system output and regeneration status to encourage eco-driving habits. As used on other Toyota hybrid models, the display suggests the optimal acceleration amount for eco driving.
The Crown Platinum and Limited grades include a standard panoramic moonroof. For added function and ambience, in-cabin LED lighting adds a premium feel. Illumination, out of consideration for visibility and operability, includes overhead and front/rear footwell lighting, and cup holders, USB ports and door handles also receive lit accents.
Crown has drivers and passengers plugged-in when it comes to charging devices. On the driver’s side, a vertical-type wireless Qi charging with enhanced space efficiency comes standard. There is also a standard USB-Type A and 12V charging port inside the console. A separate dual USB-Type C terminal is also standard on the passenger side, with the insertion port intentionally pointing to the passenger seat. For rear seat passengers, two USB-Type C ports are standard.
To aid outward visibility, the Platinum grade comes standard with Bird’s Eye View Camera with Perimeter Scan, which provides a panoramic overhead view of the vehicle’s surroundings. Bird’s Eye View is available as part of the Advanced Tech Package on the Limited grade.
The standard backup camera features projected path and dynamic gridlines. For additional convenience, Limited and Platinum come standard with a Smart Key System that works on all four doors.
A Sanctuary on the Road
For customers who seek premium experiences in a vehicle, keeping unwanted noise out is paramount. The 2023 Toyota Crown’s cabin brings that priority quietly home. Rather than simply aiming at a “numbers” goal for sound level (decibels), Toyota engineers created a calm atmosphere conducive to enjoying easy conversation or hearing music in cleaner detail.
The high-strength TNGA-K platform is the first defense against noise intrusion, curbing vibration through the steering, floor and structure. Suspension tuning resists road surface disturbances and tire noise is reduced via strategically placed insulation and thoughtful tire/wheel construction.
That’s just the beginning.
Acoustic glass adds a sound-blocking barrier and absorbing insulation and body sealing material are placed throughout the structure, under the carpeting and above the headliner. The materials and their placement were optimized to minimize noise in the frequencies that typically interfere with conversation.
As one example, a sound absorbing pad is placed between the engine bay and cabin to reduce road and engine noise. Engineers also undertook extensive analysis of noise transmission paths and filled spaces around door frames, window openings and wiring harnesses for enhanced cabin quietness. Even the inner rocker and bulkhead are connected with adhesive for maximum noise control.
Next Gen Toyota Audio Multimedia
All Toyota Crown models feature Toyota’s all-new, North American developed Audio Multimedia system. Featuring a 12.3-inch touchscreen, the system offers an improved user experience and a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the new system’s design through touch and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more.
The cloud-based native navigation system also offered through Drive Connect allows for real- time Over-the-Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability.
The XLE grade features a 6-speaker sound system that provides clean, powerful sound for all types of music. On Limited and Platinum, standard is an audiophile-worthy JBL Premium Audio System with 11 speakers, including a rear subwoofer, powered by an 8-channel amplifier. It was acoustically tuned for Toyota Crown to match unique vehicle characteristics.
Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity with support for wireless Apple CarPlay® and Android AutoTM capability. A Wi-Fi Connect subscription offers 4G connectivity for up to five devices. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® Platinum Plan 3- month trial subscription, Wi-Fi Connect also enables the Integrated Streaming feature, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.
The Toyota Crown also offers a host of additional Connected Services. A Safety Connect 1- year trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance. A Service Connect 3 -year trial provides drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders.
A Digital Key is offered on the Platinum and as part of the Advanced Technology package on the Limited grade. With an active Remote Connect subscription, drivers can use the Digital Key via the Toyota app and allow passive entry unlock on front doors and trunk or push start using smartphone as key. The Digital Key also provides the ability to share keys with friends and family.
Advanced Park, Safety & Other Technology
Standard on the Platinum grade is Toyota’s Advanced Park System. Sensors identify an open parking space, then control steering, shifting, acceleration and braking for hands-free parallel or reverse/forward perpendicular parking.
All Toyota Crown grades come standard with Toyota Safety Sense 3.0 (TSS 3.0), which includes enhancements made possible by system sensors with improved detection capability. The Pre-Collision System with Pedestrian Detection is capable of detecting motorcyclists and guardrails in certain conditions. When making a turn or approaching an intersection, the system is designed to detect certain forward or laterally approaching vehicles and provides audio/visual alerts and automatic braking in certain conditions.
Toyota Crown will be equipped with Dynamic Radar Cruise Control (DRCC). Improved lane recognition delivers refined performance of Lane Departure Alert with Steering Assist and Lane Tracing Assist. Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.
Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display it on the multi-information display (MID).
Toyota’s Rear Seat Reminder comes standard on all Toyota Crown grades. The feature can note whether a rear door was opened after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.
In addition to the TSS 3.0 system, other standard safety features on the Crown include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.
Toyota Crown comes with a one-year trial subscription of Toyota Safety Connect® at no additional cost — which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.
Toyota Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.
The 2023 Toyota Crown also comes with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.
To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners and virtual field trips.
In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from “The Wizard of Oz” – Dorothy’s ruby red slippers. “Ruby Red Rims” were unveiled last night at W Magazine’s star-studded 50th anniversary party in New York.
Under license from Warner Bros. Consumer Products, the concept celebrates the automaker’s daring redesign of its bestselling, most iconic vehicle, the all-new 2023 Lexus RX. It is an extension of the vehicle’s launch campaign that reminds us to never lose our edge with a modern interpretation of one of the most celebrated films of all time. What if, in “The Wizard of Oz,” Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead?
With the “Ruby Red Rims,” Harris Reed and Lexus present the RX as the ultimate vehicle for inspiring drivers to veer off of the beaten path. As the official vehicle of the W 50th anniversary party, the “Ruby Red Rims” RX was stationed at the event’s entrance, greeting the fashion icons, celebrities and luminaries who have graced W’s cover through the decades, and setting the tone for the 70s-themed bash.
“As a gender fluid designer, I’ve always been fueled and inspired by choosing the path less traveled,” said Harris Reed. “With the bold new design of the Lexus RX and the cinematic Hollywood classic, “The Wizard of Oz,” I took inspiration from the literal interpretation of choosing your own path and pursuing a new journey down the red brick road, with a nod to the film’s iconic ruby slippers and my own designs.”
In creating the “Ruby Red Rims,” Reed took inspiration from two of the signature hats in his recent Spring 2023 ready-to-wear collection. The backs of the rims are made of solid aluminum and feature gloss-sealed glitter. In the center sits the ruby core and Lexus logo, embedded in a polished ruby red color, and powered by LED lights that bring them to life. Fins reveal the ruby red color from different angles, creating a magical moment that celebrates the iconic power of the shoes and the rims. A dramatic color change signifies the transition between worlds, immersing viewers in the journey.
“With ‘The Wizard of Oz’ as a foundation for our all-new RX launch spot, we were excited about the possibilities of connecting our wheels to Dorothy’s ruby red slippers. The final design and thoughtful interpretation of the “Ruby Red Rims” far exceeded our expectations,” said Vinay Shahani, vice president, Lexus marketing. “We are grateful for the incomparable, trailblazing designer, Harris Reed, who helped us reimagine the ruby slipper in the most striking way for W’s milestone 50th celebration.”
The ”Ruby Red Rims” RX will make additional appearances throughout the country later this year and next. For more information on the 2023 RX, visit www.lexus.com/newRX.
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About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Welcome to A-Town with cultural influencer and social advocate Fly Guy DC of Streetz 94.5 to explore the various levels of the broadcast specialist’s success. He gave Automotive Rhythms comprehensive insight into his lifestyle of entertainment, music, sports, and fashion while profiling Atlanta landmarks from the cockpit of the all-new, next-level 2022 Lexus NX 350 F Sport. Let’s ride.
We connected with Fly Guy DC while he was wrapping up Streetz 94.5 on-air duties before hitting the urban streets of Atlanta to explore the culture. Deeply rooted in everything sensational, from sneakers and fashion to hip hop artists passing through town, the radio and TV personality was enamored with the Redline Lexus when we handed him the keys for the vibrant weekend. Most known for his ATL nightlife crowd control and primetime role as an on-air radio personality, Fly Guy DC has captured the culture with his charismatic energy, quick wit, and endearing professionalism. In addition, his hosting abilities have captivated crowds of over 50,000 attendees, including community initiatives, stadium events, college homecomings, and Fortune 500 exhibitions. Fly Guy DC continues to expand his repertoire on various networks including BET, MTV, VH1, Nickelodeon, and REVOLT TV.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
We began our Saturday afternoon at the radio station, where the influential millennial finished his set before jumping into the Japanese luxury SUV. The 2022 NX is blessed with an attention-grabbing spindle grille, LED headlights, LED “blade” taillamps, and F-Sport styling including Blacked-out 20-in alloy rims. And throughout the tour, the music enthusiast seamlessly connected his iPhone using Wireless Apple CarPlay to chill out to Streetz 94.5 FM vibes through the 17-speaker Mark Levinson premium Audio system.
In Georgia’s busy and sprawling city, you can visit an array of bucket list attractions. A few places consist of SkyView Atlanta (a 20-story Ferris wheel in Centennial Park); historic Piedmont Park which inspires healthier lifestyles; the Tabernacle concert hall, originally opened in 1911; Tyler Perry Studios; the Martin Luther King Jr. National Historical Park, Atlanta’s top tourist destination; the home of the Atlanta Falcons; and Brave‘s Stadium to watch Ronald Acuna Junior hit homers out of the park.
We cruised methodically through the busy quarters as onlookers glanced at the sporty vibes of our ride. He appreciated the turbo’s efficient power whenever we were en route. The NX F-Sport was chill when it needed to be and ready to rock when Fly Guy DC had an appointment to make. Additionally, he revels in newfangled technology for entertainment like the 14″ touchscreen and Lexus Interface. It uses cloud-based connectivity and a “Hey Lexus” voice assistant to satisfy driver requests. More importantly, wireless phone charging is a must since Fly Guy DC has too many hosting engagements to allow his phone battery to die.
Automotive Rhythms periodically stopped for photos and videos of Fly Guy DC with the vehicle in popular locations. He chatted about the SUV’s comfort and driver-inspired cockpit, designed with the philosophy of perfect balance where key features are placed within reach and right where you need them. Moreover, ambient 64-color lighting provides a fully-immersive experience. For example, we swung by the AUC to discuss his time at illustrious Clark Atlanta University and how higher education is required to attain elevation in America from buying a home to purchasing your next luxury vehicle of choice, in this case, a Lexus NX. Quick and decisive, our all-wheel drive F-Sport cut through traffic like the Hawk’s Trae Young with the rock.
Fly Guy DC prides himself on positively impacting our youth, giving back to communities, and improving the life experiences of his mentees. He continuously stays active by participating in literacy programs and career days. So naturally, automotive safety is essential. The NX features LSS+ 3.0, aka Lexus Safety System Plus, the most advanced version of LSS and one of, if not the most advanced suite of standard safety features in its class. It includes a new E-Latch and Safe Exit Assist, which uses blind spot monitors to prevent occupants from opening a door if the vehicle detects another vehicle approaching too close.
Saving the best for last, we jumped on 85 South towards 2000 Convention Center Concourse for an unforgettable experience at KickChella 2022, an experiential gathering for sneaker buyers, sellers, traders, and curious minds. “Whenever I’m driving the Lexus NX my kicks have to be fly. So, of course, that’s why I’m hosting KickChella which has excited the city with a variety of fresh new styles and special editions,” stated Fly Guy DC. Yes, he was right at home in the lifestyle atmosphere.
Writing yet another chapter in the book of compact luxury SUVs, the all-new 2022 Lexus NX expands upon the legacy it has carved out in the segment and continues to win over thought leaders like Fly Guy DC. Expect an MSRP of $46,650 for the 2022 Lexus NX 350 F Sport model, and make sure to tap into the Digital Key. It lets the driver use their phone as a key without having the fob present. Keep rising people, and please go “experience amazing” at your local Atlanta Lexus dealer.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE. Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Listen to MacKenzie Richter, Lexus Product Marketing chat w/ Vaughn on 360 MAG Apple/Spotify podcast about 2023 Lexus RX HERE.
360 MAGAZINE had an intimate driving commitment at the Ritz-Carlton Bacara, Santa Barbara with one of the top-selling vehicles in the Lexus fleet. Although 2023 Lexus RX pricing was not announced, exterior colors, trim and powertrains were readily available for testing. After five generations, performance, style and innovation have intermingled in the luxury of the new age with this hot stepper. All in all, we strongly believe the RX F SPORT is the heavyweight candidate for this reboot.
Design
The silhouette of the RX has been redesigned with stylish and sporty lines. To many, at first glance, it is a lean and agile approach. Ready to pounce. Suitable with a grill brooch coupled with jewel headlamps and taillights. The cabin is also marked by embossed patterns on the door panels and headrests of top-of-the-range models. Race-inspired red bucket seats with bespoke like black side panels. Ambient lighting is also available in different models in a variety of color combinations.
Technology
14-inch infotainment screen effortlessly placed on the dashboard for easy use of the driver’s control. This season, Android Auto and Apple CarPlay are wireless, making it more intuitive and fluid. Wireless charging stations are larger for the next generation of phablets, in particular the Samsung Galaxy S22 Ultra and Z Fold4 flagships. Not forgetting, the inside has USB-C ports sprinkled throughout. Sure, you can head nod to Drake‘s Sticky with its optional Mark Levinson signature speaker set.
Performance
Larger calipers signify better braking. Rear wheel steering is a must-have, especially for parallel parking, snaking roads and u-turns. The ability to displace torque in different ratios also allows the riders to push outside of its previous capabilities. 21″ wheels in tandem with low profile Michelin tire add much needed traction for various terrains. Offered power plants are as follows: RX350 has a 2.5L 4-cylinder turbocharged pushing 275 HP; RX350h possess a 2.4L 4-cylinder with AWD as well as CVT produces 246 HP and RX500h F SPORT matches electric alongside of 2.4L turbocharged to produce 367 HP. Adaptive cruise controls, lane departure paired with civilian detection – excellent for the increase of low-stanched fat tire e-bikes in cities. Just because they have pedals, doesn’t mean they can’t excel beyond 50+ mph.
In short, the Lexus RX cocoon has become a magnificent butterfly with the RX500 F SPORT variant. It literally floats, moves easily within tight spaces, and is sure to cause a stir with transcultural youth. Lastly, a two-row, five-seater SUV with muscles and brains that can survive a hectic Gen Z household.
Toyota Connected North America (TCNA), an independent software and innovation center of excellence, today introduced its Cabin Awareness concept technology that uses millimeter-wave, high-resolution 4D imaging radar to help detect occupants (including certain pets) in cars and has the potential to detect them if ever they’re left behind.
The Cabin Awareness concept takes a unique approach to in-vehicle occupant detection using a 4D imaging radar sensor, mounted out of sight above a vehicle’s headliner that can detect presence of a life form in the vehicle, even after a driver exits.
Specifically, the Cabin Awareness concept has the capability to sense micro movements, such as a heartbeat, motion and respiration of occupants across three full seating rows, the cargo area and footwells. It also classifies all occupants according to size, posture and position – supporting advanced safety applications. The platform provides robust sensing even if the occupant is covered with a blanket, a scenario which a passerby would be unable to see the occupant. It differs from other technologies on the market such as weight sensors, that can be prone to false alerts and mis-detects, cameras limited by blind spots or other radar systems with a limited range of passenger detection.
“Toyota Connected’s talented software engineers and data scientists are leveraging cutting-edge technology to bring innovation and advanced technologies to customers’ vehicles,” said Zack Hicks, CEO and president, TCNA and executive vice president and chief digital officer, TMNA. “We are extremely proud of our efforts to take this idea from the drawing board to a full-blown concept, and, hopefully, developing a technology that has the potential to save lives.”
Real-World Testing
While Cabin Awareness is currently a concept, the feature is getting a real-world trial through Toyota’s partner May Mobility. The autonomous-vehicle company is testing the technology in its fleet of Toyota Sienna AutonoMaaS (Autonomous Mobility as a Service) minivans at its headquarters in Michigan and will soon begin testing in public AV deployments in Arlington, Texas, and Ann Arbor, Michigan, with additional deployments coming in late 2022. Recently, May Mobility announced that a portion of the fleet will be modified to become ADA-compliant and accommodate passengers in wheelchairs.
“May Mobility was founded with a mission of making roads safer through autonomous technology – and we’ve kept safety as our top priority as we’ve advanced our technology and worked with key strategic partners like Toyota,” said Edwin Olson, CEO, May Mobility. “As we move closer to driver-out operations next year and continue to scale our global business with more public AV deployments, technology like the Cabin Awareness concept is essential for our riders.”
In the future, one possible application for autonomous shuttles is alerting parents when their children complete a ride. Conversely, a shuttle may delay driving to its next stop if it senses someone is still in the vehicle upon reaching its destination.
“The key difference with this system is the improved resolution and accuracy, full-cabin detection and scope of functionality Cabin Awareness provides,” said Simon Roberts, managing engineer, TCNA, who has spearheaded the development process. “With the precision of these sensors, we’re designing Cabin Awareness with the aim of reducing false positives and false negatives.”
Applying Technology to Alert Drivers
In 2021 in the U.S., 23 children died from heat stroke after being left in vehicles, according to the nonprofit Kids and Cars. On average, one in four children that die in a hot car obtained access to the car while it was unattended or not operational. Depending on the circumstances, the inside of a car can get up to 125° F in minutes even when outside temperature is as low as 60° F. Studies show children’s body temperatures rise three to five times faster than adults. If left in a vehicle during the summer, the inside cabin temperature can reach dangerous levels in just 10 minutes.
“We are excited to explore and leverage new technologies, connected intelligence and existing safety platforms, with the ultimate goal of reducing child fatalities in hot cars. This Cabin Awareness concept has the potential to do exactly that.” said Brian Kursar, chief technology officer, TCNA and group vice president, chief technology officer and chief data officer, Toyota Motor North America (TMNA). “I’m so proud of the Toyota Connected and TMNA’s Connected Technologies teams for developing this concept and believe in the talent and dedication of our engineers.”
As currently designed, the Cabin Awareness concept provides an array of warnings to help alert the driver (and potentially, passersby) to check the back of the vehicle if a living being is detected. First, a warning light signals on the instrument cluster. Then, the horn honks. Emergency lights flash. Following all the early warnings, the owner may get a notification on their phone through the Toyota app as well as text messages.
If programmed, Cabin Awareness could even send alerts through smart home devices or send text messages to designated emergency contacts assigned by the primary user. Further alert options include having Toyota’s Safety Connect® emergency assistance system contact first responders through the integrated SOS vehicle function.
The team is continuing to explore additional notification alerts such as vehicle-to-vehicle (V2V) communications and the incorporation of smart infrastructure retail signage to further expand the reach of this alert.
Born from Innovation
The idea for Cabin Awareness was born in 2019 out of the inaugural Toyota Connected Hackathon, a 36-hour innovation event that challenged teams of software designers and engineers to ideate, develop and test real-world solutions. This winning idea quickly grew support following the Hackathon, allowing Roberts to assemble a team of engineers and further develop the technology.
The Cabin Awareness concept also allowed Toyota Connected to evaluate and develop hardware for the first time in addition to building innovative software systems and creating new processes. The Toyota Connected team evaluated millimeter-wave suppliers and began working with technology provider Vayyar Imaging’s in-cabin monitoring platform.
Vayyar’s high-resolution, single chip, 4D imaging radar is the only solution on the market that has the capability to monitor an entire vehicle cabin with a single sensor. The platform provides exceptionally dense point cloud imaging, enabling developers to independently develop a wide range of advanced applications and deploy them remotely using over-the-air software updates.
Inspired by Space Technology
Inspiration for the Cabin Awareness concept came from microwave radar technology created by NASA’sJet Propulsion Laboratory to support underground rescues after a 7.8-magnitude earthquake struck Nepal in 2015. In this application, NASA engineers and rescuers were able to detect human breathing and heartbeats under more than 30 feet of rubble, helping responders know where to dig holes.
“NASA’s use of radar technology was inspiring,” said Kursar. “The idea that you can listen to heartbeats using contact-less technology opens up new possibilities to give Toyota the potential to produce a service that is beneficial to the evolution of our in-vehicle services.”
“The Cabin Awareness program is an innovation first for Toyota Connected and Toyota in so many ways,” said Roberts. “The most important goal we’re working on, though, is to build technologies that empower occupants and give them greater peace of mind.”
Earlier this spring, Toyota Gazoo Racing North America (TGRNA) announced the formation of the GR Cup, Toyota’s all-new single make racing series. Beginning with the 2023 season, the GR Cup will be sanctioned by SRO America, an established leader in GT racing for the past 30 years. The GR Cup will offer affordable competition in 14 events over seven prestigious circuits across the United States. This new racing series will help reinforce and validate the track inspired engineering bred into every Toyota GR vehicle.
GR Cup will also offer participants one million dollars in total purse and prizes thanks to several great partners that have teamed with Toyota Gazoo Racing North America in this unique series. While the racing is the most exciting feature, each event will also offer a great environment for comradery among like-minded car enthusiasts. From first class, exclusive hospitality to partner sponsored displays, it’s sure to be a celebration of everything car and racing enthusiasts love, car culture and motorsports.
Single-make series racing, otherwise known as one-make racing, is a category of motorsports where all drivers compete using identical (homologated) cars from the same manufacturer. In Toyota’s GR Cup, the GR86 has been designated as that race vehicle. From a stock GR86, the vehicle will be transformed into the GR86 Cup car in TRD’s brand new, state-of-the-art facility in Mooresville, North Carolina. Here it will be fitted with Bosch engine management, custom Borla exhaust, SADEV 6-speed sequential transmission, Alcon brakes, JRI adjustable shocks, OMP safety equipment, roll cage, carbon fiber rear wing, 22-gallon fuel cell, TGRNA designed MacPherson strut, Stratasys custom bodywork, a TGRNA designed splitter and more. Pricing on the vehicle and track locations will be announced this summer.
These race efforts are not simply designed to build fans for Toyota vehicles and the GR Brand, but to allow learnings on the track to make ever better vehicles for the road by Toyota engineers. And with these efforts, a new series within Toyota Gazoo Racing North America will be born.
Toyota Gazoo Racing North America is proud to welcome founding partners Mobil 1, Continental, Crescent Tools, Gearwrench, Yahoo, Racing Spirit, JBL, OMP and Stratasys to the GR Cup when the series takes to the track in 2023.
Listen to Vice President of Marketing for Lexus Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG PodcastHERE.
Lexus pioneered the luxury crossover segment with the launch of the first RX more than 20 years ago and never looked back. Lexus redefined what the RX means to guests with the global reveal of the all-new RX at the Lexus New Product Showcase. As the first luxury brand to offer a hybrid in the segment, it’s only fitting that RX returns with a variety of electrified powertrains. The 2023 Lexus RX, the fifth generation for the Lexus core model, is completely redesigned from the wheels to the roof rails, featuring a new global platform, two all-new grades, available Digital Key, Lexus Safety System+ 3.0, and Lexus Interface Multimedia System.
While pursuing a unique identity for 2023, the redesigned model maintains what makes an RX an RX: a comfortable, quiet in-cabin atmosphere, refined ride comfort, excellent grip and drive force control, and confident driving enjoyment.
“Nothing exemplifies our commitment to the transformation we’re making as a brand and Next Chapter for Lexus product more than the renewal of our best-selling vehicle – the RX,” said Andrew Gilleland, group vice president, and general manager, Lexus Division. “We’re breathing new life into the segment-leading RX with enhanced safety and technology, human-centered design, and undeniable performance from a diverse mix of powertrains.”
The 2023 RX builds on the foundation of the iconic Lexus spindle design and evolves into a new, cohesive spindle body design. This sleek, dynamic design is symbolized by a sense of solid mass. Central to the new spindle body design is the carefully sculpted seamless grille and integrated headlamps that strengthen and evolve the signature design. The refined, low center of gravity is realized through a mature, grounded stance accented by 19-inch wheels with a dark gray machined finish and color-keyed overfenders. For those who want a more powerful look, 21-inch wheels are available in luxury color variations. From the side, the three-dimensional surface strongly flares from the rear door toward the tire to evoke powerful traction produced by the rear motor. From the back, the RX inherits the signature L-shaped light bar lamp with lenses that wrap around the sides of the body to emphasize a wider, more powerful silhouette.
The 2023 RX will be offered in six grades: Standard, Premium, RX-first Premium+, Luxury, F SPORT Handling, and RX-first F SPORT Performance.
The 2023 RX will be offered in 10 exterior color options depending on grade: Ultra White, Eminent White Pearl, Nebula Gray Pearl, Iridium, Caviar, Matador Red Mica, Copper Crest, Nori Green Pearl, Nightfall Mica, and Grecian Water.
Inside, the RX follows an intentional, human-centered design with control surfaces tuned to enable a deeper and more intuitive connection to instill confidence and control in the driver – a key element in the Lexus Driving Signature philosophy. Opening the door with just a touch of the e-Latch system, the RX welcomes the driver with available multi-colored illumination accents, tasteful door trim options, and an available panorama glass roof that evokes a relaxing, open space. Driver controls like the steering wheel switches, available head-up display (HUD), available navigation, and audio have been designed in a functional, concise layout to minimize driver distraction. Lexus Interface and trials come standard on the RX and a 14-inch Multimedia Touchscreen Display is available.
The 2023 RX will be offered in six interior color options with four ornamentation styles depending on grade. Interior colors: Macadamia, Black, Birch, Palomino, Peppercorn and Rioja Red. Ornamentation styles: Black Cascade, Ash Bamboo, Black Open Pore, and Dark Graphite Aluminum.
RX’s new GA-K platform offers a low center of gravity and optimal weight distribution. To be exact, the all-new RX is up to 198 pounds lighter than the outgoing generation, as a result of material optimization in the main framework components of the chassis and the new global platform. Furthermore, by reducing weight and increasing rigidity, the key Lexus Driving Signature touches, ride comfort and quietness, become more refined. The new RX rides on a 2.36-inch longer wheelbase with a 2.36-inch shorter rear overhang, keeping the overall length of the vehicle the same as the previous generation. The rear section of the platform features an all-new multi-link suspension design, attached to a rigid high-torsion rear body frame that facilitates more consistent suspension input/travel during acceleration, deceleration, and steering moments.
The GA-K platform also increases the front/rear couple distance, resulting in more legroom for rear passengers. RX guests will also enjoy increased cargo space and a lowered back door trim to decrease loading height.
The all-new RX will be offered in four new powertrain options to help meet the needs of varying guests, including a Plug-In Hybrid Electric Vehicle (PHEV) model. Supporting the larger Lexus Electrified vision, RX continues the brand’s continued progress toward supporting the evolution, education, and understanding that electrified vehicles can provide exhilarating performance. One mission RX will fulfill is its role as a global core model that helps contribute to the realization of a carbon-neutral society while staying close to the increasingly diversified needs and lifestyles of guests.
The RX 350 (FWD/AWD) offers a responsive 2.4L turbocharged inline-4 engine for torque-filled, dynamic driving performance.
The RX 350h (AWD) fourth-generation large-capacity fuel-efficient hybrid system features a front unit that integrates a high-torque 2.5L inline-4 engine.
The RX 450h+ plug-in hybrid vehicle details for the U.S. market will be shared at a later time.
Building on more than 20 years of hybrid electric technology and experience, the RX 500h F SPORT Performance introduces a new hybrid-electric system for the Lexus brand with a front unit that integrates a high-torque 2.4-liter turbo engine, six-speed automatic transmission, inverter, and an electric motor, with an eAxle rear unit that integrates a high output electric motor, inverter, and reduction gearbox. This configuration allows the electric motor to provide low-end torque that helps to provide improved performance and quick acceleration. The turbocharged engine produces high torque throughout its entire rev range, delivering powerful acceleration at higher speeds.
The Lexus RX 500h F SPORT Performance utilizes the DIRECT4 drivetrain, our advanced methodology for controlling our highest technology all-wheel-drive systems. DIRECT4 AWD supplies optimal power to the eAxles to provide maximum grip, traction, and acceleration in all situations.
A first for the RX lineup, the RX 500h F SPORT Performance grade goes beyond the current generation F SPORT design package for a sportier, more performance-driven look and feel. The RX 500h features opposed six-piston brake calipers, mesh grille, front bumper, and 21-inch aluminum wheels that exude a wide, confident stance and contribute to aerodynamic performance.
The interior includes a host of F SPORT accents like a perforated leather-trimmed steering wheel with paddle shifters, suede-trimmed interior door trim, F SPORT scuff plate, leather-trimmed interior, aluminum pedals, and more.
One of the hallmarks of RX’s success is its dependable safety features. By 2023, the all-new Lexus RX includes Lexus Safety System+ 3.0, which provides additional features offered with the available driver monitor system, including Pre-Collision System (PCS) with Pedestrian Detection, Intersection Support, and a new feature of Motorcycle Detection; All-Speed Dynamic Radar Cruise Control with new Curve Speed Management (DRCC); Lane Departure Alert with Steering Assist (LDA); and Emergency Driving Stop System (EDSS). Available Advanced Park expands support for parallel parking. In addition to conventional back-up parking, forward-facing parking is now supported, enabling forward-facing/back-up exit.
The 2023 RX is expected to go on sale at the end of 2022.
