Posts tagged with "Toyota"

Lexus Puts Gamers in the Driver’s Seat

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Luxury automaker reveals Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space

Gamers, start your engines. Lexus is unveiling the Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap, to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.

“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shahani, vice president of marketing at Lexus. “We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming.”

The exterior of the Gamers’ IS, a modified Lexus IS 350 F Sport, is adorned with the “Infiltrate” design custom vinyl wrap, as chosen by 48 percent of voters in the Twitch poll. This look exudes a technical, interface-driven, HUD-centric design territory reminiscent of first-person gaming, black ops and reconnaissance.

For the interior, more than half (55 percent) of Twitch voters selected the “Neon Tokyo” style featuring an electrified, neuron-exploding Japanese pop art aesthetic. The ceiling of the cab is decked out with a clear layer of acrylic embedded with resin “raindrops” all backlit with programmable RGB LED lights, giving off the effect of driving under the lights of downtown Tokyo at night in a light rain. Behind the rear seats, LED panels project programmable content onto the rear window, creating an animated backdrop. SCPS included many custom upholstery elements into the design of the Gamers’ IS interior. Smart Tint on the windows dims the cabin for gameplay.

A custom-built gaming PC with an MSI Gaming GeForce GPU + AMD CPU is installed in the vehicle’s trunk. It has sleek custom housing, all highlighted by programmable RGB LED’s. A fog machine and automated RGB lasers were installed for maximum reveal effect.

In the passenger’s side is a fully integrated gaming system complete with haptic feedback in the seat and a high-def, fully positional curved monitor. The curved monitor was chosen over a flat one by nearly two-thirds (64 percent) of Twitch voters. The system features a retractable keyboard and mouse platform, and a one-of-a-kind 3D printed game controller. Nearly half (42 percent) of voters chose the “Cyber” design for the controller, featuring a metallic space gray and dark teal with neon accents.

Filling the six-drink center console cooler is the community’s “game fuel” of choice–coffee drinks–as selected by nearly two-thirds (61 percent) of voters. The entire vehicle is custom wired, including all the electronics and programmable lighting.

Walker Jacobs, Chief Revenue Officer at Twitch, said “Lexus has effectively leaned into the community and connectivity that define Twitch. Our viewers crave being a part of the action, and through this collaboration we were able to create a truly immersive experience that celebrates their passion for gaming. The result is a first-of-its-kind gaming vehicle. Bravo Lexus!”

The transformation of the Lexus IS into the ultimate gaming vehicle required “all hands on deck” at fabrication expert SCPS. The project involved 20 different members of their team, including concept artists, designers, 3D modelers, electrical and structural engineers, metal fabricators, craftsmen, artists, custom upholsterers and computer technicians—most of whom are serious gamers themselves. From designing the initial concepts to the reveal, the entire build took five months.

Fuslie is a variety streamer who first made her mark within the PUBG community. She has played in multiple tournaments, including Twitch Rivals. She is also known for her singing voice and her urban exploration streams around Los Angeles.

This partnership is part of a new “All In” campaign for the 2021 Lexus IS. The campaign celebrates those who fully embrace their passions, while showcasing Lexus’ own obsession: an unapologetically pure sports sedan.

For more information on the new IS, visit Lexus’ website.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Mercedes-Benz Drops in US Luxury Car Sales

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By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

IDTechEx Explores NiMH Batteries

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When we talk about battery-electric vehicles, the lithium-ion battery is dominant; however, for full hybrid electric vehicles (those that have electric-only modes but do not plug-in), NiMH batteries are still the most common battery on the road. With the growing market for hybrid electric vehicles (HEVs), will this drive further demand for NiMH batteries and stop them from being eliminated from the automotive market?

The new report from IDTechEx on “Full Hybrid Electric Vehicle Markets 2021-2041” covers this topic along with the key players and geographical markets for HEVs. Battery and motor-generator technology is analyzed for HEV cars, buses, and trucks, giving forecasts for Li-ion and NiMH battery demand over the next 20 years.

Toyota is the ruling OEM in the global HEV car market, with over 60% market share in 2019. Other manufacturers have started to eat into this share over the years, but Toyota still reigns supreme. While the other OEMs have mostly transitioned towards Li-ion batteries for their HEVs, Toyota remains committed to NiMH batteries and HEVs for the foreseeable future, with the majority of their line-up now using either NiMH or Li-ion depending on the specifications. For the relatively small batteries that are used in HEVs, the NiMH is still sufficient to meet requirements. It is also much more technologically mature and is less costly than Li-ion.

In 2020, NiMH batteries were still the dominant form installed in HEVs, largely due to Toyota. As Li-ion costs continue to fall and HEV battery capacity increases, NiMH are unlikely to remain competitive but will still see an increase in short term demand. Source: IDTechEx report: “Full Hybrid Electric Vehicle Markets 2021-2041“.

Sales of HEVs have continued to grow throughout the COVID-19 pandemic despite the downturn of the overall car market. This, combined with Toyota’s dominance and NiMH portfolio, provides a good market for NiMH batteries, at least in the short term. Li-ion technology is still evolving and reducing in price; at a certain point, it may no longer be cost-effective to continue using NiMH. Additionally, fossil fuel bans are incoming, with countries like the UK banning purely internal combustion engine (ICE) vehicles by 2030 and only allowing hybrids “that can drive a significant distance with zero emissions”. HEV manufacturers will likely increase the battery capacity in order to give more electric-only range, making the Li-ion option more appealing. Even with this stay of execution for HEVs, banning vehicles with ICEs of any sort is likely to follow shortly after. This will eliminate the HEV in many markets and hence the demand for NiMH.

IDTechEx recently published the report “Full Hybrid Electric Vehicle Markets 2021-2041“. This report gives an in-depth look at the historic HEV market in China, Europe, Japan, South Korea, and the US, with an outlook over the next 20 years. An extensive model database of over 80 HEVs sold between 2015 and 2019 is used to determine the market’s battery and motor-generator technology in addition to geographical markets and manufacturer market shares. The total cost of ownership calculations is compared with ICE and 48V hybrids, as well as how HEVs can help manufacturers meet new European emissions targets. For more information on this report please visit www.IDTechEx.com/HEV.

This report forms part of the broader electric vehicle and energy storage research from IDTechEx, which tracks the adoption of electric vehicles, battery trends and demand across more than 100 different mobility sectors. This is summarized in a master report: www.IDTechEx.com/EV, or for a further in-depth analysis, please see the full portfolio of electric vehicle research available from IDTechEx: www.IDTechEx.com/research/EV.

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

2021 Land Rover Defender

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Craftsmanship with Capability

By Emily Bunn x Vaughn Lowery

Reimagined after 70 years of innovation and improvement, the newest model of Land Rover’s Defender 110 honors the company’s history of creating safe and reliable vehicles, with a new-found attention to detail and design for the 21st century.

At CES 2021, Chief Design Officer of Land Rover, Gerry McGovern, spoke about the Defender 110 and said,

“The new Defender is respectful of its past but is not harnessed by it …. This is a new Defender for a New Age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4×4 that wears its design and engineering integrity with uncompromised commitment.”

Whether you’re off-roading, looking to pick up some necessary lockdown supplies, or traveling to see friends and family, the Defender promises to get you to your destination safely. Here at 360 Magazine, we recently took the luxurious yet rambunctious 2021 Land Rover Defender for a test drive, and were impressed by the car’s capabilities and curb appeal. We took the vehicle out for a spin to retrieve must needed supplies from various retailers including Home Depot, PetSmart, and Michael’s Art Supplies, shoot emerging recording artist LaJUNE, and pop in on my son and mother after they recovered from COVID-19 for some much needed fun. During all of these getaways, the Defender’s breaks dug deep into the asphalt at stop signs and hugged tight corners. All of the passengers felt safe and secure in the vehicle which operated with control and ease throughout all of our adventures.

Other recently released vehicles– such as the Mercedes Benz G Class, Toyota 4Runner, and Jeep Grand Cherokee– all pale in comparison to the Defender’s sleek design and driving capability, crafted with commitment to your safety and pleasure.

Design

The Defender’s doesn’t put style over substance as its incredible capabilities match its dazzling curb appeal. Immediately upon viewing the available Indus Silver, Gondwana Stone, or Pangea Green paint jobs shine with a glimmer of affluence and sophistication and compliment the vehicle’s constructivist, modular interior. A magnesium cross bar beam has been installed both for its reductive design and durability that it grants to the vehicle’s body. Beautiful alpine lights in the rear of the vehicle allow for an open-air design from floor to roof. The large panoramic sunroof in the car cabin makes the vehicle feel even more spacious by letting in even more light.

Additionally, the second row of origami seats can fold down to allow even more room inside the car cabin. With these seats folded down, the Defender 110 offers a total storage capacity of 78.8 cubic feet, or 36.2 cubic feet with the second row of seats positioned upright. Deep pockets on the back doors, baskets on the side doors, and a lockable 1.5-gallon glove box each allow for easy access to storage inside the vehicle.

Designed to maximize storage, users can lift up the floor to reveal a hidden storage bin equipped with a tool kit. In the trunk, a clip-in, textured floor design designed for rugged use covers the floor and the backs of all of the seats. This load space lets users transport the treasures and grit of your outdoor adventures, and can be hosed off or machined washed once arrived at your destination.

As you’re cruising down the road, the car’s all terrain, blackout tires will transport you on a smooth ride to any destination you can dream of, and in case of emergency, a full-size spare tire is mounted on the rear of the vehicle. The wheels come in several available sizes (in): 18 x 8.0, 18 x 8.0, 20 x 8.5, 22 x 9.0. Additionally, the rear of the vehicle possesses advanced tow assist and an ultra-strong tow hitch receiver with a maximum towing capacity of 8,201 lbs.

Technology

The new Land Rover Defender 110 offers the world’s first dual-modem, dual eSIM design, manufactured to enhance efficiency and function. Furnished with the Pivi Pro infotainment system in the vehicle’s dashboard, the system alerts drivers with Software-Over-The-Air (SOTA) updates, and lets users stream music and operate applications with CloudCar technology. CloudCar technology allows for drivers to safely and seamlessly incorporate their digital lives into their driving– drivers can dial into meetings, store calendar invites, and stream music services like Spotify, TuneIn, and Deezer with ease.

Further, a 10-inch high-resolution touchscreen allows drivers precise control over the vehicle with a digital speedometer display. Everything a driver needs to adjust is easily accessible. Other capabilities include driver assist, advanced off road, and standard off road standard packs. This model also offers Bluetooth, Android audio, and Apple CarPlay, so you can stay connected with those you hold close, no matter how far away they are.

And if you are embarking on an ambitious road trip to see your far-away family? The Defender 110 offers six standard speakers, or an optional Meridian sound system with subwoofers, so you can keep the beats bumping. Wherever you go, Smart Voice Guidance technology will optimize routing to get you to your destination most efficiently.

The Defender is equipped with AC power, so you can power accessories (such as a cooler) from remote locations. Wherever you go, the advanced technology and luxurious experience of driving of Land Rover Defender 110 stays with you.

Performance

Equipped with all-wheel drive, this off-road vehicle can handle all landscapes. The Defender’s auto-functionally Terrain Response 2 and ClearSight Ground View technologies can recognize different types of outdoors terrain and adjust the vehicle accordingly. Whether you are driving through the desert or tundra, the Defender promises the same deluxe driving experience. With a built-in hydraulics system, the Defender is able to be raised or lowered over whatever external grit you encounter, protecting the vehicle and its occupants against a single scratch. The Defender’s Response 2 technology grants intelligent off-road technology to drivers, optimizing traction in various outdoors environments.

Beneath the hood, the Defender is equipped with both dual turbocharged and supercharged Inline 6 engines, and a 48-volt hybrid system. The Defender offers a permanent magnet electric motor. With such a powerful system, the Defender can put out 396 peak horsepower at 5,500rpm, and 406 pound-feet of torque at 2,000-5,000rpm. The vehicle also boasts an 8-speed automatic transmission and dual-range gearbox. The fuel economy of the Defender is also impressive, with 1t MPG in the city, or 20 MGP on the highway. The 2021 Land Rover Defender is expedition ready wherever you wish to go, while assuring that safety and comfort come along for the ride.

Safety

Engineered without compromise, the Defender commits to the utmost safety of its users. Land Rover’s 2021 Defender comes with driver assist, which includes emergency braking, lane keep assist, traffic sign recognition, cruise control, speed limiter functions, driver condition monitors, and front and rear parking aids. The vehicle’s 3D Surround Camera system, developed with Bosch, is equipped with four wide-angle HD Cameras that provide a 190-degree field of view– a 50-degree wider field of vision when compared to traditional rear-view mirrors. This system includes a 3G bits/s video backbone and 14 ultrasonic sensors, which makes backing up into the smallest of spots effortless. Even if your trunk is full, the Defender is equipped with a digital rear-view mirror for increased visibility.

Best of all seat pretensions and front-impact, side-impact, and overhead airbags have been installed to protect passenger’s heads and torsos in case of a crash. To further ensure the safety of its occupants, the Defender protects its passengers with a security system designed to anticipate and detect unwanted vehicle intrusion.

Ergonomics x Additional Features

At a modest MSRP of $62,250, the Defender offers luxury and sophistication to anyone ready to get behind its wheel. Upon purchase, there are four optional accessories packs that allow users to specifically tailor their Defender experience: the Explorer Pack, Adventure Pack, Country Pack, or Urban Pack. The Land Rover Defender 110 drives users to experience new landscapes of life, during a time while everyone else is staying inside. Accoutered with a pop-up roof tent accessory, the Defender is ready to travel with you wherever you go, whether it be on an outdoors expedition or just a short trip to the grocery store.

The Land Rover Defender 110 model will be released for sale in the U.S. in early 2021.

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Lexus – “All In”

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Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them. To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest.

Lexus Press Release Image curtsey of Jesse Zand

2021 Toyota C-HR Nightshade Edition

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By Chris Gates × Vaughn Lowery

The 2021 Toyota C-HR Nightshade Edition offers luxurious features coupled with affordability for the perfect winter ride. Starting at $24,245 MSRP (excluding DPH), features for the all-new Nightshade edition include Black fabric interior with gunmetal trim, Black 18” alloy wheels, Black Lug Nuts, Black Door Handles, Black Chin Spoiler and Black Badges. The collective look is chic and refined.

Never one to blend in, the C-HR Nightshade Edition is available in exterior colors Black Sand Pearl, Blizzard Pearl with Black Roof, Magnetic Gray Metallic with Black Roof, and Supersonic Red with Black Roof. And overall, the C-HR packs a lot of attitude in a compact package all on its own, measuring 172.6 in. long on a 103.9 in. wheelbase – making the C-HR a tight, agile form that’s a joy to wheel through urban areas. The C-HR offers a modern and uncluttered interior with a bold placement of accents and a driver-centric orientation. They call it “MeZONE,” but it’s hardly selfish at all. It means fun for the driver and welcoming for passengers.

For 2021, the Toyota C-HR now comes standard with Toyota Safety Sense (TSS 2.5) across all grades. Safety and excitement all in one stylish package! Additionally, all 2021 C-HR models come standard with Apple CarPlay and Android Auto compatibility. In addition, all trims come standard with SiriusXM® All Access 3-Month Trial Satellite Radio.

The 2021 Toyota C-HR possesses an engine with a 2.0-Liter 4-Cylinder DOHC 16-Valve with Valvematic, 144 hp @ 6100 rpm/139 lb.-ft. • at 3900 rpm. Mileage estimates on the vehicle are 27/31/29 (mpg city/highway/combined, respectively).

This holiday season, consider investing in the new 2021 C-HR, an investment sure to please!

Toyota Corolla Apex

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By Althea Champion × Vaughn Lowery

TMNA is releasing a new and updated version of the faithful Toyota Corolla in 2021: the limited edition Corolla Apex Edition. The company will manufacture only 6,000 editions of the SE and XSE editions.

As a bonus, Puma and Toyota collaborated on a limited edition Corolla Apex sneaker that corresponds with the car’s launch. Only 50 units were fabricated – we got number 25! They perfectly match the vehicle and they came just in time as we celebrated the Los Angeles Lakers Championship win, honking and flickering our lights in Downtown LA near the Staples Center. Just like LeBron during the NBA playoffs, this compact car was the star attraction. After all, it is one of the top selling cars in the world.

Model

This new model has the same horsepower as its predecessor, same TNGA-C platform, but is nearly unrecognizable in its new form.

Most of the editions will be equipped with the Dynamic Shift CVT, otherwise known as a continuously variable transmission, and colloquially known as an automatic. For those who love driving stick, Toyota is also offering just 120 models based on the SE edition that are equipped with a 6-speed Intelligent Manual Transmission.

Style

This car leans into sportiness that has never been characteristic of a Corolla, yet does so gracefully. The new model rides lower to the ground, flaunts bronze accents, a front spoiler, fog light covers, side moldings, a rear diffuser aid in high-speed vehicle stability, and an optional rear trunk aero spoiler for those who wish it theirs.

Chrome exhaust tips accent the vehicle and black mirror caps give it an edge. Low profile, black, 18-inch wheels that are lighter than Corolla’s standard and unique to the Apex, according to Anthony Alaniz of Motor1, add to its humble discretion. LED headlights, turn signals, and taillights make sure you are safe, while the smoked-out light lenses of the taillights add to its undeniable dominance, and a large sunroof is an added bonus, especially on lazy summer nights.

The SE model is attired in premium fabric upholstery, while the XSE edition sports black SofTex®-trimmed fabric upholstery, heated front seats, and an eight-way adjustable driver’s seat with power lumbar support.

Power

This Corolla is powered by its 2.0-liter Dynamic Force Engine, which obtains its power from high-compression Toyota D4-S fuel injection system (13:1), according to Toyota’s press release. The VVT-i on the exhausts uses an electric motor instead of oil, making for a more eco-friendly and efficient exhaust.

The limited edition model has a 169 peak horsepower at 6,600 rpm and 151 lb.-ft. peak torque at 4,800 rpm, which is standard in previous Toyota models.

With the automatic transmission in the SE model, the EPA-estimated fuel economy is 31 city / 41 highway / 34 combined MPG, and the XSE’s is 31/38/34, respectively. With the manual transmission, the fuel economy is 29/36/32 MPG.

Safety

Toyota also took the model one step further in safety. The Apex Edition, along with all 2021 Corolla models, will have Toyota Safety Sense 2.0 suite of driver-assist technologies, standard. This includes a pre-collision system with daytime/low-light vehicle and pedestrian detection, plus daytime bicycle detection, full-speed range dynamic cruise control (CVT only), lane departure alert with steering assist and road edge detection, automatic high beams, lane tracing and road sign assist.

In addition, rear side airbags were added to the design, bringing the total number of airbags in the vehicle up to 10. Rear Cross-Traffic Alert with a Blind Spot Monitor is now standard on XSE models, and optional for SE models with CVT. In addition, all 2020 Corollas gain an Automatic Engine Shut-Off. This add-on will automatically turn off the engine after a designated period in the event it is left running.

As a special value, Toyota’s press release notes that, “the 2021 Corolla LE grade (gas model) will offer a new Convenience Package that combines Blind Spot Monitor, Smart Key system and 16-inch alloy wheels.”

Technology

The new Corolla Apex Edition sports new Android Auto compatibility, which complements the Apple CarPlay and Amazon Alexa potential connections already standard in this model’s predecessor, the 2020 Corolla. In addition, SiriusXM and its 3-month trial period is now available across every Corolla model.

Furthermore, the vehicle is endowed with a more efficient cooling system; the two-discharge-port oil pump and variable cooling system with an electric water pump maximizes engine engine performance and efficiency. This ensures quicker cabin heating on cold days and quicker cool-down when the A/C is on. When combined with ultra-low internal friction, the 2.0-liter engine operates at a maximum thermal efficiency of 40 percent, which is among the highest for a current passenger vehicle, according to Toyota.

Pricing

The least expensive edition of the Corolla Apex, the Corolla Apex SE with a CVT, is $2,695 more than its predecessor, which brings it to $25,070. The Corolla Apex SE with a six-speed manual transmission clocks in at $25,460, and the Corolla Apex XSE at $28,210.

Conclusion

Ultimately, the new model’s suspension and fresh look are most noteworthy. New coil springs with internal rebound shocks allowed designers to lower the suspension 0.6 inches. This, combined with rigid, stabilizer bars, creates a stiffer suspension. Roll stiffness is now 47% more stiff in the front and 33% more in the rear—a marked improvement. And, its look undeniably transforms any preconceived notions about the Toyota Corolla, as it seems to have evolved into a chic sports car.

If you are looking to surprise your significant other with a luxurious present, look no further. If you are a young professional looking to impress your colleagues in the parking lot, you have come to the right vehicle. If you are a new parent concerned with style, safety, and reliability, this is your car. Whoever you are, the Toyota Corolla Apex can be the ideal vehicle for you.

A Lesson in Style

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By Elle Grant × Vaughn Lowery

For those interested in upgrading their wheels, look no further than investing in the 2021 Lexus LC 500 Convertible for the ultimate combination of style, speed, design, and performance. The fastback option, executed in a manner of seconds and with the press of a button, makes it the perfect vehicle to be adaptable to all seasons. 360 Magazine had the opportunity to take this car for a luxurious test ride to Terranea Resort in California, cruising in opulence along coastal bluffs and natural beauty. For a picturesque beach day, with the top down, our own Vaughn Lowery and Anthony Sovinsky were able to fully embrace both the precision and fun of the LC 500. With the sun shining, roof down, and the open California road, it proved an unforgettable experience.

Design

Traditional to the quality expected of the timeless Japanese brand, the interior of the vehicle reflects clean craftsmanship all around. With the retractable hardtop, the car is still sleek and elegant. With the notchback down, it becomes even more sporty and chic, perfect for driving on a day with nice weather.

The interior is rendered for an all-around lavish adventure featuring a drape-like surface design and ambient illumination on the door panels. The enduring style of an all-black leather-trimmed interior feels straight out of movie, perhaps similar to the high-tech world of Black Panther, as this vehicle was featured in the film. With the Touring Package, the LC 500 is upgraded beyond imagination including a heated, leather-trimmed steering wheel and embossed headrests.

Technology

The Lexus LC 500 Convertible is infused with all the latest technology, promising nothing less than an utterly advanced ride. A navigation system paired with a 10.3-inch-high resolution split screen ensures you will always get where you need to go, especially paired with the new dynamic navigation system which is complimentary for up to three years. The 8-inch LCD TFT multi-information display compounds the user experience for a state-of-the-art drive. The steering wheel offers integrated cruise control buttons and magnesium paddle shifters, the drive mode select knob is located near the multi-information display, and two USB ports as well as a 12V socket offer convenience. Siri Eyes Free and a SmartAccess keyless entry with a push button start pledge a simplified but elevated driving encounter. Surround Mark Levinson 13-speaker, 915-watt Reference Surround Sound Audio System encourages to turn up your music and drive along to the soundtrack of your own life.

The star attraction to the LC 500 Convertible is in the name, as this ride is a top of the line droptop. It is sure to turn heads and its curb appeal is unparalleled. In just fifteen seconds, the drophead can collapse, even while the vehicle is in motion (up to 31 mph). It proved to be one of the most enjoyable cloth drop tops besides the Jaguar F-Type R.

Performance

“Sports Plus mode allows you to feel how precise and well quipped the model is,” said President of 360 Magazine, Vaughn Lowery. Said testimonial is in tune with the model’s design and execution of an all-star vehicle.

The engine is a 5.0-liter V8 with aluminum blocks and cylinder heads, DOHC, 32-valve, Dual VVT-i while the transmission features the aforementioned 10-speed sport direct shift automatic with paddle shift and manual mode. The customizable aspects certify adaptation to any driver and any terrain assures performance in any scenario. The fuel economy is estimated at 15/25/18 EPA making it a more effective version than in previous years. She also features 15 city/ 25 highway miles per gallon. Beyond this, the Lexus LC 500 features a horsepower of 471 hp and 398 lb-ft torque. Both work to assure whoever is in the driver’s seat feels the full speed, power, and control of the LC 500.

Safety

The LC 500 comes with all the safety one would expect of a Lexus vehicle. For instance, the vehicle is equipped with the Lexus Safety System + as a standard feature. Furthermore, the LC 500 is well-equipped with air bags in various spots within the vehicle, ensuring the most secure journey possible. It is equipped for almost all terrains and conditions, ensuring wherever you are on the globe, the LC 500 can be a fit for you.

Driving, especially in areas like Los Angeles dense with traffic, can come with complications. The LC 500 works to ensure that accidents are a thing of the past. With features like pre-collision system with pedestrian detection, cruise control, lane keep assist, and standard blind spot monitors, it works to keep both you and pedestrians safe as possible. Style doesn’t sacrifice safety, and the LC 500 provides the opportune combination of prudence and sophistication.

Ergonomics

The combination of all the aspects of the Lexus LC 500 provides an overall driving experience that is one to remember. The comfort and effectiveness of the driver is always in mind. An adjustable steering wheel customizes the car’s drive to each individual consumer. Features that are standards of lavish driving are of course included, including temperature-controlled seating and reclination abilities. Even those living the high-life may be besieged by allergy season, but the LC 500 features a deodorizing and dust/pollen-removing interior air filter to certify you’re breathing clean.

At first glance, it appears that the backseats of the LC 500 are nonexistent, but for a beach day they worked perfectly. Their companions, around a height of 5’4, were able to fit comfortably for the ride. There is also the common misconception that trunk space in typical ragtop sports cars is abysmal, but the LC 500 proves otherwise. Lowery, Sovinksy, alongside of their counterparts were able to fit all the essentials for a beach day, top down: a beach umbrella, tent, towels, and three backpacks loaded with snacks. Storage, in the case of the LC 500, is not a sacrifice.

Legacy

Few automobiles have the opportunity to truly make an impact beyond the auto-world, but the LC 500 will be one remembered beyond 2020. Iconic actor Chadwick Boseman, who died earlier this year after a several yearlong battle with colon cancer, drove this particularly convertible. In his revolutionary film Black Panther, where Boseman starred as the titular character T’Challa, a version of the LC 500 was tricked out for the movie’s most exhilarating chase sequence, filmed in South Korea. Boseman’s incredible charisma, the scenery of South Korea, and the excellence of this blue version of the vehicle all came together for a sublime cinematic experience.

Though he is best known for his work in the Marvel Cinematic Universe, Boseman was an accomplished actor in a variety of genres. Not only did he play the first black superhero on the super-stage that is the world of Marvel films, but he has played historical black icons such as Jackie Robinson, James Brown, and Thurgood Marshall. He is indeed a role model for all. His final film, Ma Rainey’s Black Bottom, has received major buzz and will be released posthumously. Boseman is survived by his family including his wife, Taylor Simone Ledward. Chadwick Boseman and his terrific accomplishments demonstrate that the LC 500 is a car fit for a genuine hero.

In sum, the Lexus LC 500 Convertible is the perfect choice for those who are driven and enjoy driving; one who appreciates the finer things in life, an impeccable performance, and a classic style need look no further for their next car purchase. Perfect for any season, and at an estimated price of $112,000 this vehicle makes for a year-round luxurious experience. Its technology affirms it to be one of the best vehicles of its kind. Be bold and make a statement with the Lexus LC 500 Convertible.

Toyota × Lollapalooza

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Lolla2020, a favored Toyota partner, kicks off their free four-night broadcast concert event this Thursday, July 30 at 5pm CT, exclusively live on YouTube – featuring performances from 135+ artists including Chance The Rapper, OutKast, Arcade Fire, Yeah Yeah Yeahs, Lorde, Kehlani, Alabama Shakes, Run The Jewels, LCD Soundsystem and many more!

This year, Lolla2020 is also proud to partner with and raise awareness for the Arts for Illinois Relief Fund, the Equal Justice Initiative, and When We All Vote.

Dates: July 30th -August 2nd, 2020

Event Address: lollapalooza.com and youtube.com/lollapalooza

Festival Hours: Broadcast begins today at 5pm CT

Additionally, for the past eight years, the Toyota Music Den at Lollapalooza has set the stage for emerging artists. This year, as part of the virtual Lolla2020 music experience, the Toyota Music Den will feature an artist each night.

Details on the Toyota Music Den-featured artists are in the alert below as well as information on a sweepstakes with the grand prize being two, 4-day Platinum Tickets to Lollapalooza 2021, flights, hotel suite and an all-new 2021 Corolla Apex.

Follow Toyota: Facebook | Instagram | Twitter

Follow Lollapalooza: Facebook | Instagram | Twitter

Toyota Avalon TRD

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By Abigail Baldwin × Vaughn Lowery

Los Angeles traffic is a sea of homogeneity and it’s hard for your car to stand out amongst the sprawl of uninspired sedans and low-performance hatchbacks. The 2020 Toyota Avalon TRD is the perfect, unique commuter car that’s practical while also making a standout statement. The sleek, high-performance vehicle is perfect for a youthful executive with a small family in tow. It’s red accents, curved tail lights, and high-speed performance variants set it apart from the dull monotony of the commuter car market.

Design

The design of the 2020 Toyota Avalon TRD is sleek and vigorous. It’s low to the ground, and 1.8 inches longer than a Toyota Camry, giving it a sporty look. Driving the Avalon TRD makes a visual statement with a massive grill. The taillights are elegant and concave, above TRD exhaust tips, and the side-skirts feature a unique red pin-striping detail.

Toyota has continued its uses of the push-button start and keyless entry features with the Avalon TRD. The car also features a remote start by holding down on the unlock button on the key, allowing you to start your car from inside the house on a cold day. The key also includes a trunk button that gracefully opens the exceptionally spacious trunk.

The interior of the Avalon TRD is airy and luxe. The black leather features red contrast stitching to match the vibrant red seat belts, red piping accents on the seats, and the exterior pinstripe. No one has to fight for shotgun because the back seats have ample legroom, two charging stations, and a convenient center armrest that has a drop-down cup holder for everyone’s Starbucks…

The attention to detail includes the front seat door panel, which is padded leather with classic window and mirror controls. The red piping and cloth inserts make the heated front seats sporty and comfortable. The red contrast stitching is incorporated throughout the interior of the vehicle, including the steering wheel. The dashboard and gages have a simple, uncluttered look. The center console matches the sporty aspect of the car and doesn’t skimp on handy features: four USB charging stations, a Qi-compatible wireless charging station, two cup holders, and a button parking brake below the shift. A large sunroof set into the dark leather ceiling completes the luxurious interior.

Technology

The state-of-the-art technology enhances the commodious interior of the Avalon TRD. The Avalon TRD features cruise control on the steering wheel and a back-up camera with multiple angle options. The media center is a touch screen and provides voice activation Bluetooth for handsfree calling and music control. The voice control button is placed on the steering wheel for easy access. The Audio Plus system includes eight speakers for surrounding sound. The media center has an audio jack and a USB 2.0 port. The car is Apple CarPlay and Amazon Alexa compatible, as well as Scout®, GPS Link, Siri®, and HD Radio™ compatible. This model also offers an HD radio with a SiriusXM® 3-month All Access trial.

Performance and Safety

What’s most unique about the 2020 Avalon TRD is that it’s a commuter sedan with multiple performance variants. The car includes eco, normal, and sport modes. The Avalon TRD has an incredibly luxurious and sporty feel. It is an 8-speed automatic with the option of manual gear shift, using steering wheel tabs or the traditional stick shift.

The car has an almost silent start and minimal road noise. It has a responsive, natural feeling throttle and fast acceleration. The 2020 Avalon has two-piston brake calipers. The breaks are smooth with a gradual bite and require that you push halfway down to get a more dramatic break. The 2020 TRD has a lower center of gravity and stiffer springs than the previous Avalon model. It features 19-inch rims, lighter than the standard, s, and the car has updated, track-tuned suspension. Also, the special suspension accompanies a 15.8 gal fuel tank capacity, a 3.5 L V6 engine, and a horsepower of 301 hp. With a curb weight of 3,638 lbs and an MPG of 22 city/31 highway, the Avalon’s features are space and resource-efficient. The steering is a bit heavier than the previous Avalon but still exceptionally light, allowing for flat turns with a great grip.

The Avalon TRD has great visibility, with additional trunk windows on either side. The car’s protective system offers fast response times and enhanced vehicle stability control for a safe drive you can trust. It includes ten airbags: driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver and front passenger knee airbags, rear seat-mounted side airbags, and front and rear side curtain airbags. Additionally, the 2020 Avalon has front and rear energy-absorbing crumple zones, a blind-spot monitor, and rear cross-traffic alert.

Overall, the 2020 Avalon TRD is a unique, luxury vehicle with safety and security you can feel, and style you can see.

Pricing

The 2020 Avalon TRD goes for $45,000 before market adjustment, making it a competitor for Audi and BMW models. The suggested retail price or MSRP starts at $42,375. The TRD, however, is larger than the competition, with a more spacious and luxurious interior, and its own sleek, red-accented look. Additionally, the TRD comes with a memorized steering wheel position and a higher fuel economy when compared to the 2020 Nissan Maxima.

For updated pricing details and a closer look at the model, visit Toyota’s website.