‘Mattel and Hot Wheels continue to engage families and fans with nostalgic experiences that leave lasting impressions.’ – Vaughn Lowery
The automotive toy company Hot Wheels held an event kickoff at The Brig in Venice, CA on August 27th. They unveiled their fresh brand initiative, showcasing three new die-cast vehicles modeled after our inaugural Class of Legends: Maluma, Supercar Blondie, and a top-tier football player, Robert Lewandowski.
After the event, the temporary setup will be accessible to the public, allowing fans to view full-scale Hot Wheels vehicles and share their own Challenge Accepted tales.
Alex Ries, VP, Global Head of Hot Wheels at Mattel, said: “Hot Wheels has always represented that moment when you decide to go for it, to take an idea, a dream or a challenge and see just how far you can push it. The challenger spirit is universal, and Maluma, Supercar Blondie and Robert Lewandowski each embody it in a completely unique way. They’ve taken risks, challenged expectations and continued to push forward to become legends in their own worlds. We are proud to welcome them to our inaugural Hot Wheels Class of Legends and can’t wait for fans all over the world to see their Challenge Accepted journeys.”
2026 Global Legends Collection
Maluma’s Toyota Land Cruiser FJ60 channels his Colombian roots and adventurous spirit, representing his drive to explore, take risks and keep moving forward.
Maluma said: “I’ve always believed in taking risks and trusting yourself, even when the path isn’t easy. Hot Wheels has been part of my life since I was a kid, so bringing my passion for cars together with my own journey through this collection is really special.”
Supercar Blondie’s Lamborghini Huracán LP 610-4, “Lucy,” immortalizes her first supercar, which has become synonymous with her rise in the automotive world and her decision to create a lane entirely her own.
Alex Hirschi, Supercar Blondie, said: “It’s just a part of who I am, always saying yes to the next challenge, and I know it’s a challenge if it scares me. That’s how I’ve been able to grow. It’s nice feeling comfortable sometimes but accepting the next challenge is where success lies.”
Robert Lewandowski’s ’97 Porsche 911 GT1reflects the precision, performance and relentless pursuit of excellence that have defined his career at the highest level of the sport.
Robert Lewandowski said: “For me, the biggest challenge is always the next one. My journey has taught me that success comes from discipline, hard work and always looking for ways to improve. That’s the mindset I bring to everything I do.”
Together, the three die-cast cars capture a piece of each individual’s story, designed to represent their passions and paths into Hot Wheels Legends and reminding fans that every legendary journey starts with accepting a challenge.
Throughout September, fans can go deeper into the stories behind the Class of Legends through the Hot Wheels Challenge Accepted: Legends series across Hot Wheels social channels. The three-part content series will feature episodes with each Legend called Hot Wheels Challenge Accepted: Design Studio, Speed Round, What Drives Me, giving fans an inside look at each legend’s path to success, personal connection to car culture and the defining challenges that shaped their careers.
To inspire the next generation with the challenger spirit, Hot Wheels is proud to donate $100,000 to El Arte de los Sueños. Founded in Colombia by Maluma and his sister, the organization uses the arts to help vulnerable youth overcome difficult environments. This contribution directly funds programs in singing, music production, dance, and composition, alongside vital psychological support to help teenagers navigate life’s challenges.
Lastly, as part of the Challenge Accepted brand platform, Hot Wheels is working with Dr. Becky Kennedy, clinical psychologist and parenting expert, on a special series of her podcast, Good Inside with Dr. Becky. Debuting in September, each episode will feature an exclusive guest to talk about how early play experiences have shaped their Challenger spirit. Official details, podcast schedule and list of guests to be announced soon.
The 2026 Hot Wheels Global Legends Collection cars are available now for pre-order exclusively on MattelCreations.com for $25 each. For more information, follow Hot Wheels on social media or visitHotWheels.com/Challenge-Accepted.
