Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours.
The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches.
The AIKON #tide is cool with a conscience and it will be chillin’ near you very soon. Maurice Lacroix first released the AIKON in 2016, a model that has since enjoyed incredible success. The virtues of AIKON ownership extend to the model’s precise timekeeping, impressive readability, and extraordinary levels of wearer comfort. And, in common with all Maurice Lacroix products, the AIKON delivers high perceived value.
The AIKON #tide is formed of #tide ocean-bound upcycled plastic combined with glass fiber. The resultant composite material is twice as hard as standard plastic, five times more resistant, and has a carbon footprint significantly less than the production of virgin PET. It takes 17 bottles to make one fabulous watch and its tailor-made packaging, 100% made of #tide ocean material®. It’s a win-win deal.
The case measures 40mm in diameter and features a flat sapphire crystal, augmenting readability. Beyond its vibrant hues and case, the dial is adorned with a ‘Vague du Jura’ motif, a stylish reference to the ocean. For an additional quotient of glamour, several references are also available with diamond-set indexes.
The AIKON #tide is endowed with a screwed crown together with a screwed case-back, details that contribute to the model’s impressive water-resistance of 100m. The model is also granted with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without tools.
Later, in 2022, Maurice Lacroix intends to unveil a second version of the AIKON #tide equipped with a bracelet made of, you guessed it, composite material! A quartz movement is at the heart of the AIKON #tide, delivering convenience and precision. As you would expect of a Swiss watch, the AIKON #tide is a quality product backed by a 5-year warranty.
THAT’S WHAT A DROP MAKES
Sometimes when an individual or company tries to make a positive change, critics declare, ‘It’s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and make the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes.’
Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. Maurice Lacroix is an active and urban brand that thrives in the electric energy of these cities. Having won over fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over more than 40 years.
Maurice Lacroix has entered into a ground-breaking, long-term partnership with #tide to collect plastic bottles from the seas surrounding various islands in Thailand, Indonesia, and, the Philippines.
Maurice Lacroix has committed to saving 10 million plastic bottles from polluting the oceans, which involves providing significant financial support. Indeed, the Maison will sponsor plastic collection activities, pay for longtail boats and warehouses, fund educational programs and finance various types of equipment. These bottles are sorted, shredded into flakes, washed and compacted close to the point of collection, and then transported to #tide’s upcycling facilities where the fragments are compounded into smaller granules. These are then combined with an undisclosed formula, culminating in the creation of upcycled plastic which is eventually used to make lots of lovely, brightly colored AIKON #tide watches.
Maurice Lacroix has conceived the AIKON #tide for a new generation who value sustainability, affordability, and notable style.
YOUR TIME IS NOW WITH MAURICE LACROIX