Posts tagged with "partnership"

Arab Fashion by Arab Fashion Council Press via 360 Magazine

Arab Fashion Week Returns

Arab Fashion Week Returns to Dubai Design District with an International Line-up of Women’s Shows and a Pioneering Collaboration

  • Barbie will take center stage through global collaboration with Lebanese designer Jean Louis Sabaji
  • For the first time, Arab Fashion Week will host over 35 designers from the MENA region, as well as Europe, Asia, and the Americas, within the d3 space and on its B2B platform
  • Eco-conscious brand The Giving Movement will debut its new clothing line FiftyMade
  • Sustainability and fashion tech will be paramount on the runway

Michael Cinco, Arab Fashion Week

In a strategic partnership, the Arab Fashion Council and Dubai Design District (d3) are delighted to announce the return of Women’s Arab Fashion Week with Couture FW 22/23 and Spring Summer 2023 Ready-To-Wear shows taking place at d3 from October10-15, 2022.

Staged within the city’s design and fashion pulse, the creative world – and more than 35 designers – will unite in Dubai at d3. Supported by TECOM Group PJSC’s creative platform, the six-day calendar will be packed with runway shows, an international collaboration, roundtable talks, and activations.

As the global fashion industry continues to emerge from the pandemic, Arab Fashion Week will welcome regional and international editors, buyers, industry leaders, and global celebrities, to view a curated selection of fashion-forward designers from the MENA region, Europe, the Americas and Asia.  A roster of new designers and returning ones are expected to be on the season’s dynamic calendar and La Fédération de la Haute Couture et de la Mode, the French body responsible for coordinating Paris Fashion Week, will once again present Paris-based label Weinsanto.  It will be the fifth occasion in which Weinsanto participates at Arab Fashion Week, highlighting the ever-growing relevance of Dubai to global brands.

The Giving Movement

An occasion of firsts, UAE-based brand, The Giving Movement will debut its new range of clothing named FiftyMade on the catwalk, while Atelier Forger will take centre stage as the first Syrian label to showcase at Arab Fashion Week.

Emerging and established designers from as far afield as Mexico, Nicaragua, Thailand, Malaysia and Ukraine will also be participating in Arab Fashion Week for the first time – and these are in addition to names from the UAE, Saudi Arabia, Lebanon, Jordan, Palestine, Iraq, Iran, Libya, Turkey, India, Indonesia, Vietnam, France, the UK, the Philippines, Poland, Romania, Paraguay, and Belarus.  Some 23 countries will be represented in total.    

Furthermore, Arab Fashion Week will kick off with a special event commemorating Barbie, the 2021 recipient of the Fashion Icon Award. The Arab Fashion Council forged a one-of-a-kind collaboration with the world’s most diverse doll, tapping Lebanese couturier Jean-Louis Sabaji as the first Arab designer ever to work with the global icon, following similar partnerships with Balmain and Moschino. The historic capsule will be unveiled on October 10 at d3.

Jean Louis Sabaji

To usher in the season of physical presentations, the runway shows will be broadcasted on live screens positioned around the d3 space. The public will also be invited to view the live shows via the Arab Fashion Week and Arab fashion Council social media platforms.

Khadija Al Bastaki, Vice President of Dubai Design District (d3), said: “We are proud, with our strategic partner the Arab Fashion Council, to announce the line-up for this autumn’s Arab Fashion Week, which will be by far, the largest edition to date with more than 35 designers set to hit the runway over the six-day event – from all corners of the world. We look forward to welcoming the creative community to d3 to engage, connect and be inspired, and to see many emerging and established talents hit our runway for the first time, as well as to partake in workshops, panels and wider activations. It is very much our mission at Dubai Design District to elevate the creative ecosystem here in Dubai and the wider region with opportunities to showcase, tap into new stakeholders and audiences, and – most importantly – rethink the regular. Arab Fashion Week continues to be at the very heart of our regional fashion industry while also taking the global narrative on all that is happening here in our region to new heights, further growing Dubai’s reputation as a global fashion hub.  We look forward to welcoming all fashion lovers and enthusiasts.”

Khadija Al Bastaki, Vice President of Dubai Design District (d3)

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, says: “The Arab Fashion Council is focused on its ardent mission to build strategies and bridge the divide between international companies and regional ones – structured in a way that supports the Council’s mission dedicated to fostering and supporting the global trajectories of our local talent and businesses that represent our creative heartlands. We are very excited about having pioneered a global collaboration between Barbie and Lebanese couturier Jean-Louis Sabaji, the first Arab in history to work with the global icon. We also celebrate Arab Fashion Week’s success as the region’s #1 creative platform, propelling its designers onto a global stage and before international brands, buyers, and worldwide media. Together with d3, we continue to champion Dubai’s role as the region’s fashion capital.”

Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council

Serge Carreira, Head of Emerging Brands Initiative, La Fédération de la Haute Couture et de la Mode, said: “We are pleased to continue to strengthen on the long-run the collaboration with the Arab Fashion Council. Some of our most promising talents could build strong and consistent relationships and explore the market in the region season after season. This contributes undoubtedly to pave the way for a global success.”

The Arab Fashion Council is also pleased to announce the participation of its international corporate sponsors: Meta, Microsoft, Windows, Electra, Schwarzkopf professional, KIKO Milano, Waldorf Astoria DIFC, Launchmetrics, Ferronato Switzerland, and Quintessentially.

Serge Carreira, Head of Emerging Brands Initiative, Fédération de la Haute Couture et de la Mode

For more info on Women’s Arab Fashion Week, visit:
www.arabfashionweek.org
www.instagram.com/arabfashionweek/

Topps Trading Cards In Lids Retail Store via Berk Communications for use by 360 MAGAZINE

LIDS × TOPPS

In tandem with Topps’ International Trading Card Day this Saturday 8/6, global retailer Lids has announced a new retail distribution partnership with the leading card company. Lids will now sell Topps’ various trading card product in select Lids retail stores throughout the U.S.

Collectors can now visit participating Lids stores to shop for their choice of a pack of special MLB, UEFA Champions League, Star Wars and Garbage Pail Kids cards. Topps product is currently available in 300+ Lids stores across the U.S., with plans to expand that footprint to 500+ total Lids stores throughout the country by this fall. The full stock list of participating Lids stores, listed by state, can be found here.

Topps is one of the premier card companies and we’re thrilled to be partnering with them to offer our consumers the opportunity to purchase more novelty items in Lids’ stores,” said Lids President, Britten Maughan. “Lids is known as the preeminent sports retailer, and we’re consistently focused on providing an exciting and diverse assortment of products and apparel. This partnership allows us to do just that while also catering to a new audience of card collectors.”

Wendy Freedman, Director of Marketing for Topps echoed this sentiment saying, “Topps is thrilled to partner with Lids for the first International Trading Card Day! It’s a great way celebrate the hobby and also introduce new fans to collecting.” 

News of this retail partnership announcement follows Fanatics’ acquisition of Topps earlier this year – release with all details here. Fanatics has owned a minority stake in FanzzLids, the holding company behind Lids, since 2018.

Ulysse Nardin Partnerships with 11TH Hour Racing Team via Paul Wilmot Communications for use by 360 MAGAZINE

ULYSSE NARDIN × 11TH HR

LUXURY SWISS WATCHMAKER ULYSSE NARDIN SETS SAIL WITH 11TH HOUR RACING TEAM

With a shared commitment toward positive impact for ocean health, Ulysse Nardin and 11th Hour Racing Team join forces to promote awareness of climate change and ocean health

 Luxury Swiss watchmaker Ulysse Nardin announces its partnership with round the world offshore sailing outfit, 11th Hour Racing Team, joining the team as Official Timekeeper. Both share an intrinsic connection to the ocean and champion a message of the importance of ocean health for everyone.

Ulysse Nardin recently announced its role as the Official Time Partner of The Ocean Race and now they are excited to support one of the race’s competing teams.

Since its founding in 1846, the brand has historic ties to the maritime world having designed and manufactured some of the world’s most accurate mechanical marine chronometers allowing for precise nautical navigation and exploration. Today, Ulysse Nardin honors this tradition and passion for the world’s ocean seen both in its use of sustainable materials in the contemporary collections and through the brand’s partnerships.

11th Hour Racing Team is the only US team taking part in The Ocean Race 2022-23—billed as the world’s longest and toughest sporting event. With a home base in Newport, Rhode Island, the team has sustainability ingrained at the core of all team operations and the five-strong crew of professional sailors are supported by an international shore crew. The sailors will race their foiling 60-foot race boat, Mālama, 31,700 nautical miles [59,000 kilometers, 36,000 miles] around the world through some of the most inhospitable waters on the planet including the notoriously tough Southern Ocean, inspiring positive action for long-lasting change for ocean health.

Patrick Pruniaux CEO of Ulysse Nardin North America, said, “11th Hour Racing Team is the ideal partner for our brand. Like us, they are explorers. We strive to innovate through use of novel materials that lessen our impact on the environment and 11th Hour Racing Team employs cutting edge technology that proves sustainability can win the race.”

11th Hour Racing Team founder, Mark Towill, commented, “Time is ingrained in everything we do at 11th Hour Racing Team. From the precise second we cross the startline of The Ocean Race, the hundreds of thousands of minutes we will be pushing ourselves and the boat on each leg, to the critical hour we are at in relation to climate change. We are proud to be carrying the marque of a sustainably focused brand such as Ulysse Nardin and look forward to our partnership on this epic race around the planet.”

About Ulysse Nardin – Manufacture of Freedom.

Ulysse Nardin is the Manufacture inspired by the Ocean, producing advanced timepieces for explorers in pursuit of freedom.

Founded by Mr. Ulysse Nardin in 1846, the company owes its reputation to its links with the sea: its onboard marine chronometers are among the most award-winning and reliable ever designed.

A pioneer in innovative technologies and the use of high-tech materials such as silicium, Ulysse Nardin is one of the few integrated manufactures with the in-house expertise to produce its own high-precision components and movements. In 2001, the Maison changed the face of contemporary watchmaking by launching the first Freak.

To underscore its commitment to its favourite environment, Ulysse Nardin is active in supporting the preservation of the Ocean, focusing on two major areas: encouraging upcycling to reduce marine plastic pollution and developing scientific knowledge concerning the preservation of the sharks, its emblem.

Today, in the Swiss towns of Le Locle and La Chaux-de-Fonds, Ulysse Nardin remains devoted to its quest for watchmaking perfection in four collections: Marine, Diver, Blast and Freak.

As of 2022, Ulysse Nardin and sister Maison Girard-Perregaux have formed an independent collective of high horology Manufactures.

About 11th Hour Racing Team

11th Hour Racing Team was formed in September 2019 and is led by American offshore sailors Charlie Enright and Mark Towill. Supported by title sponsor 11th Hour Racing, the Team’s mission is to build a high-performance ocean racing team with sustainability at the core of all operations, inspiring positive action among sailing and coastal communities, and global sports fans to create long-lasting change for ocean health. Towill and Enright have competed in the last two editions of The Ocean Race and the team is set to race in the inaugural, fully crewed IMOCA Class of The Ocean Race 2022-23 with their next-generation race boat – Mālama.

McLaren x NYSE/ICE Conference via Vaughn Lowery for use by 360 Magazine

McLaren Press Conference

McLaren Racing and Intercontinental Exchange, Inc. (NYSE: ICE) team up as ICE was announced an Official Partner of the McLaren MX Extreme E Team. To debut their brand-new partnership, McLaren officials took part in a news conference at the Exchange, and the Number 58 McLaren Extreme E race car sat outside while the professionals talked all things McLaren x ICE.

360 Magazine’s very own Vaughn Lowery attended the conference and had the opportunity to speak with McLaren Racing Senior Principal Race Engineer Leena Gade and McLaren EX Extreme E Driver Tanner Foust. Listen to the official 360 Mag Podcast episode HERE.

Vaughn talked all things McLaren sustainability, diversity and female empowerment with Leena Gade, McLaren Racing’s Senior Principal Race Engineer.

Leena raved about the importance of McLaren and ICE sharing beliefs regarding approaching work in a green way while also encouraging diversification in the workplace. Working in the spaces of engineering and racing that are conventionally white male dominated, Leena stressed the importance of representation within the field.

As a daughter of immigrant parents, Leena’s family moved to the UK from India to build a new life for Leena and her sister. Driven to build a successful life full of opportunities for their children, Leena’s parents story resembles that of one that a surplus of Indian families goes through. Leena emphasized this, while placing emphasis on how they encouraged hard work and dedication to achieve their ambitions.

Anyone can do this,” she stated, and continued about how it’s important for everyone to have someone to look up to that looks like them. She remembered as a child how all the racers she looked up to were white men, creating conversations about range in the field. These factors are exactly why the partnership between McLaren and ICE is one that she got behind.

Preserving the Earth, too, is another associated value that the two corporations believe in. Leena spoke on how its vital that McLaren aligned themselves with another entity that took climate issues as seriously as they did. It’s vital that our society considers the significance of the modern climate, and that there’s no reason for the crisis to become so intense.

Vaughn also had the chance to sit down with Tanner Foust, one of McLaren’s EX Extreme E Drivers. They chatted about how Tanner delved into the field of racing from starting out as a bio major, how Extreme E driving differentiates from the norm of racing and the continuing inclusivity of McLaren.

With a 25-year career as a racer, it might shock you that Tanner had early dreams of becoming a doctor. Attending University of Colorado majoring in biology, Tanner was always interested in racing, but didn’t quite know how to get his start in the field. Taking on a job with an inventor that made amusement park rides, he found inspiration in his boss that went after his aspirations and lived life each day not feeling like he was “working.”

Deciding to get a job as a mechanic for a local Colorado racing team, Tanner found his start into the world of racing. He then worked his way up and learned how to turn this passion into a profitable job. This has to be his number one piece of advice for anyone aspiring to dive into their dream career; obtain a job that is close to the one that you want, and slowly work your way to that goal.

When asked the question of what his biggest accomplishment with racing had to be, Tanner recalled the first time that he was able to make a livable income from racing. Turning this passion into a fully fledged career was a massive achievement for Tanner, and he aims to give younger people guidance to also become a professional driver.

Now fully immersed in the field of racing, Tanner finds McLaren racing to be unlike any racing he’d previously taken part in. Extreme E approaches racing in a different light with fast sprints and difficult racing terrains. He accredits McLaren to challenging what he thought he was previously capable of and opening him up to a brand-new realm of racing.

Like Leena, Tanner spoke to the great advancements that McLaren has been making towards a more sustainable and inclusive approach. Motorsport is evolving to become more gender and carbon neutral, which is something that Tanner advocates for fully. The extraordinary team working behind the scenes day in and out continues to advance the space of motorsport.

Written by: McKinley Franklin

McLaren x NYSE/ICE Conference via Vaughn Lowery for use by 360 Magazine
McLaren x NYSE/ICE Conference via Vaughn Lowery for use by 360 Magazine
McLaren x NYSE/ICE Conference via Vaughn Lowery for use by 360 Magazine
Mclaren Racing Extreme E at NYSE in NYC via Vaughn Lowery and 360 MAGAZINE
McLaren x NYSE/ICE Conference via Vaughn Lowery for use by 360 Magazine
Photos courtesy of Vaughn Lowery
Image via Schure Media Group for 360 Magazine

Lecrae × Experian – Protect the Bag

GRAMMY AWARD WINNING ARTIST, LECRAE, TO HOST NEW PERSONAL FINANCE WEB SERIES PROTECT THE BAG, IN PARTNERSHIP WITH EXPERIAN NORTH AMERICA.

The Protect The Bag Web-Series Talks About the Basics Of Financial Health! Go from FOMO to legacy building.

Grammy Award-winning recording artist, Lecrae, has partnered with Experian North America, a leading information services company, to present Protect The Bag, a six-part web series that provides viewers with a blueprint for building a financial legacy.

The video series produced by Lecrae’s production company, 3 Strand Films, premieres Fall 2021, and guides audiences through the ins and outs of financial health. Through short sketches and the help of some high-profile special guests, Lecrae will break down the basics of financial literacy and credit education to help viewers understand how to balance their financial needs of today, with those of tomorrow.

I am on a mission to spread the word on financial education because I wasn’t educated about money and didn’t know about budgeting, Lecrae explained. I didn’t know to think about the cost of things or what to pay off first because I just didn’t have a strategy. He believes that through his unique vision, partnered with Experian’s expertise, the message of financial health and inclusion will be embraced.

Each episode will cover a key point of building a financial legacy starting with understanding money and utilizing checking and savings accounts. Other topics include budgeting, saving, protecting one’s identity, debt, and investing.

This partnership is part of Experian’s United for Financial Health, a global financial recovery initiative that helps educate and empower vulnerable consumers around their finances and minority business owners around financial health. Under this program, Lecrae previously supported the Home Preservation Grant, an Experian partnership with the NAACP to provide mortgage relief to homeowners negatively impacted by COVID-19.

Credit education isn’t always taught in homes and schools. In fact, a recent Experian survey shows almost one in three (30%) of young adults wish they learned how to build credit or improve their credit scores before entering adulthood, said Wil Lewis, chief diversity, equity and inclusion officer for Experian. We’re excited to partner with Lecrae for ‘Protect The Bag’ and see this as an innovative way to reach young consumers so they can start their financial health journey on the right foot.

Protect The Bag will premiere on Lecrae’s YouTube channel and social media platforms. Learn more at their site or follow Lecrae via Facebook, Twitter and Instagram

ABOUT LECRAE

A Multi Grammy Award-winning platinum selling artist, Lecrae has evolved into a New York Times best-selling author, entrepreneur, speaker, thought leader, and philanthropist. He is the Co-Owner/Co-Founder/President of Atlanta based record label, Reach Records. He made history as the first artist to have a #1 Album on both the Billboard Top 200 and Gospel Charts simultaneously! His first book, Unashamed is a New York Times best-seller! In 2021, he released his second book, I Am Restored: How I Lost My Religion but Found My Faith, a new album Restoration, and The Road To Restoration, 3-part video narrative and a prelude to his forthcoming documentary. Restoration is more than an album, a book, or documentary, he is involved and partnered in several community initiatives that are rebuilding the west-side of Metro Atlanta.

ABOUT EXPERIAN

Experian is the world’s leading global information services company. During life’s big moments, from buying a home or a car to sending a child to college to growing a business by connecting with new customers, we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime. We have 17,800 people operating across 44 countries, and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at Experian or visit our global content hub at our global news blog for the latest news and insights from the Group.

Madonna collage via PR NEWSWIRE via SOURCE Warner Music Group Corp. for use by 360 Magazine

Madonna × Warner Music Group

Madonna and Warner Music Group Announce Milestone, Career-Spanning Partnership

Landmark, Multi-Year Catalog Series to Launch Next Year

2022 Will Mark 40th Anniversary of Madonna’s Recording Debut

WMG Will Now Represent Madonna’s Entire Body of Work Across Both Recorded Music & Music Publishing

Madonna and Warner Music Group today announced a milestone, career-spanning global partnership that includes a new agreement for her entire recorded music catalog. With global sales of over 300 million records, Madonna is the best-selling female artist of all time, with countless accolades that include seven Grammy Awards, 24 ASCAP Pop Music Awards, and numerous international trophies, including BRIT, Bravo Otto, Danish Music, Edison, GAFFA, International Dance Music, Ivor Novello, Juno, MTV, and World Music Awards, among many others across the globe. She was inducted into the Rock & Roll Hall of Fame in 2008.

This partnership marks the revitalization of a decades-long relationship with Warner that began with the release of Madonna’s debut single in 1982. The deal encompasses her entire Sire/Maverick/Warner catalog, including global smash albums such as MadonnaLike a VirginTrue BlueLike a Prayer, and Ray of Light. It also includes her three most recent studio albums, MDNARebel Heart, and Madame X, which will join the Warner catalog beginning in 2025. All in all, the new pact includes 17 studio albums plus singles, soundtrack recordings, live albums, and compilations.

Warner Chappell Music also globally administers all of Madonna’s songwriting work. This features such top-charting hits as “Like A Prayer,” “Vogue,” “Into the Groove,” “La Isla Bonita,” “Live to Tell,” “True Blue,” “Open Your Heart,” “Who’s That Girl,” “Express Yourself,” “Lucky Star,” “Take A Bow,” and many more.

2022 will mark the  40-year  anniversary of Madonna’s recording debut. This new deal heralds the launch next year of an extensive, multi-year series of catalog releases that will revisit the groundbreaking music that made her an international icon. For the first time, Madonna will personally curate expansive deluxe editions for many of her landmark albums, as well as introduce unique releases for special events, and much more. The series of releases will be overseen by Warner Music’s catalog team, led by Kevin Gore, President of Global Catalog, Recorded Music, with the first release to be announced soon.

This monumental deal was executed by Madonna’s longtime manager Guy Oseary at Maverick, Allen Grubman of Grubman Shire Meiselas & Sachs P.C., her business manager Richard Feldstein of NKSFB, and Max Lousada, CEO, Recorded Music, Warner Music Group.

Madonna said: “Since the very beginning, Warner Music Group has helped bring my music and vision to all my fans around the world with the utmost care and consideration. They have been amazing partners, and I am delighted to be embarking on this next chapter with them to celebrate my catalogue from the last 40 years.”

Guy Oseary said: “Over the past 30 years, I’ve been fortunate enough to meet and spend time with many of Madonna’s incredible fans, and this new partnership will bring to fruition what so many of them have been patiently waiting for: a celebration of her groundbreaking catalogue. My partner Sara Zambreno and I are working closely with Warner Music Group to bring new life to these iconic works.”

Max Lousada added: “We’re honored to be forming a dynamic new partnership with an incomparable superstar whose influence on our musical and artistic landscape is immense and immutable. Madonna has changed the course of pop and dance music, while taking live performance to new heights of drama and invention. At the same time, she uses her fame to amplify some of the most important social issues and movements of our time. Constantly and fearlessly challenging convention, her four decades of music are not only an extraordinary body of work, but a playbook for creative and cultural evolution.”

On October 8, Madonna will be releasing her highly anticipated documentary film, MADAME X, exclusively on Paramount+, the streaming service from ViacomCBS, and MTV Entertainment Studios in the U.S., Latin America, Australia, the Nordics, and Canada. Fans outside of these markets can watch the documentary on MTV. Filmed in Lisbon, Portugal, the film captures the pop icon’s rare and rapturous tour performance, hailed by sold-out theatrical audiences worldwide. The unprecedented, intimate streaming experience will take viewers on a journey as compelling and audacious as Madonna’s fearless persona. Madame X is a secret agent traveling around the world, changing identities, fighting for freedom, and bringing light to dark places.

In other news, Madonna has announced her birthday wish for friends and supporters to adopt a bed at the Mercy James Centre hospital in Malawi, built especially for children. There are 50 beds in the hospital’s ward, where children recuperate after surgery or regain strength following intensive care. By adopting a bed, you can ensure that any sick or injured child that comes through the hospital doors has access to world-class specialized care. Madonna has challenged supporters to adopt all 50 beds in honor of her birthday. For more information on how to donate, visit HERE.

illustration by Samantha Miduri for use by 360 Magazine

The Alzheimer’s Association Joins National Charity League

The Alzheimer’s Association and National Charity League (NCL) announced a new partnership today aimed at educating and engaging 200,000 NCL members in local communities in the fight against Alzheimer’s.  

The Alzheimer’s Association and NCL will work together to create greater awareness of Alzheimer’s Association resources, programs, care, and support services for families impacted by Alzheimer’s and other dementia in communities served by NCL members, while engaging members in the Association’s volunteer, education, awareness and fundraising initiatives. 

The Alzheimer’s Association is pleased to join with National Charity League to raise awareness of Alzheimer’s disease and to engage its members in the fight against Alzheimer’s,” said Stephanie Rohlfs-Young, senior director of volunteer & community engagement, Alzheimer’s Association. “This important partnership will help extend the Alzheimer’s Association reach into communities served by National Charity League, providing more families access to care and support services, while engaging in all our work to end Alzheimer’s.”

Women are at the epicenter of the Alzheimer’s crisis. Nearly two-thirds of the more than 6 million Americans living with Alzheimer’s are women. In addition, women are more likely to provide care and support to someone living with the disease. The partnership will look to further inform NCL members about Alzheimer’s and other dementia, risk factors, the importance of early diagnosis, and additional important disease-related information. 

To kick off the partnership, NCL is sharing resources and educational materials from the Alzheimer’s Association with its members. Resources include links to Alzheimer’s Association support services for individuals and families affected by the disease, including the Association’s 24/7 Helpline. In addition, the Alzheimer’s Association and NCL will focus on three key activities during the first year of the partnership, including: 

  •       Increasing concern and awareness of Alzheimer’s and other dementia among NCL members and the general public
  •       Growing social media awareness of the 10 Warning Signs of Alzheimer’s
  •       Supporting Alzheimer’s Association fundraising efforts, particularly those benefiting senior care communities in their hometowns

“National Charity League looks forward to working with the Alzheimer’s Association,” said Jennifer Lane, NCL, Inc. Board President. “Empowered through the expertise offered by the Alzheimer’s Association, our members will learn more about Alzheimer’s and dementia and be able to take action in local communities supporting families across the United States.”

Image via Infamous PR for 360 Magazine

Meya Platform Announces Partnership with Artists Jamie Jones and Lee Burridge

Music and Meditation Platform MEYA Announces Jamie Jones and Lee Burridge as New Partner

Artist Partners to Contribute Exclusive Productions Fusing Electronic Music, Psychoacoustics, and Meditation to Bridge the Gap Between Music and Mindfulness

Download the MEYA App to Experience the Exclusive Music Mind Journey via the App Store and Google Play Store

Well-being, music, and meditation platform MEYA has announced electronic music’s leading artists Jamie Jones and Lee Burridge as new equity partners. Jones and Burridge will contribute exclusive tracks and meditation remixes to the app as part of their Music Mind Journey series, which bridges the gap between music, meditation, and mental health.

The collaborative project aims to transcend the typical confines of meditation, interweaving multi-level brainwave entrainment and vocal guidance with the deeply immersive experiences and psychoacoustic effects achieved through music. This unique fusion allows users to make meditation as empowering as an unforgettable experience on the dancefloor or as deep and emotional as listening to your favorite songs.

Download MEYA to Hear Exclusive Music from Jamie Jones and Lee Burridge via Apple and Google Play

Fans of electronic music know the genre has an ability to trigger states of deep presence, elevation, and connectedness, similar to those achieved through meditation. MEYA harnesses and infuses specific sound frequencies and rhythmic arrangements in its meditation practices in order to trigger the same peak moments that Jamie and Lee are renowned for.

MEYA’s new partners bring their own experience with both meditation and the stresses they’ve faced in the world of dance music to the platform, helping others overcome the hurdles of mental health felt around the industry and beyond.

Speaking on the MAYA platform, Jamie Jones stated What I like about MEYA is that I’ve always found the different frequencies that are used to record music very interesting. I came across 432 a few years before I discovered the MEYA app. I was really intrigued to find out whether your body did feel differently listening to music tuned to this frequency. I noticed I only had to meditate for half as long to get the same feeling. I felt that the combination of mediation and the sounds available made it much easier and more effective in a shorter period of time. I was gaining the same benefits in half the amount of meditation time. In my opinion, it definitely feels like you get more out of it without having to be as advanced or meditate for as long.

Jamie’s first exclusive MEYA production sets the stage for a special Music Mind Journey titled Choice. It’s a dreamlike track featuring delicate piano and relaxing synth work that is perfect for letting go and giving yourself a moment of calm. This feeling is enhanced by embedded vocal guidance that, like a guided meditation, invites listeners to breathe and achieve a deep state of presence, acceptance, and self-love. Its empowering lyrics remind listeners that you always have a choice to love yourself while building on your strengths.  

Lee Burridge’s first contribution to the platform is a unique remix of his iconic track Float On from the collaborative 2019 album Melt on Lost Desert. The song pulls listeners into the melodic and entrancing world that All Day I Dream has fostered over the past decade at events around the world. Now, a meditation remix of the song is available to MEYA users looking to dig deeper and understand the concept of awakening and achievement more fully, featuring vocals inviting listeners to change your perspective on life…from a victim mentality to a victorious reality. 

The revolutionary MEYA platform harnesses the human affinity for rhythm and connectivity through dance to help users reduce stress, quieten the mind, and reach meditative states more easily and deeply. The peak experiences and flow states felt on the dance floor can be translated into science-backed practice, bringing moments of awakening into everyday life.  

Each stage of the MEYA journey – Music, Mind, and Awakening – is enriched with binaural beats and is recorded in 432hz, a healing frequency used in ancient traditions that facilitates relaxation and alleviates physical and emotional stress. Each meditation session is available with a wide selection of music genres: from ambient soundscapes to organic downtempo shamanic rhythms and uplifting electronic beats in order to assist with focus, sleep, meditation, movement, motivation, relaxation, and inspiration.

In MEYA founder Raffaele Ricci’s own words, We are very excited to have Lee and Jamie on board, sharing the same vision to create electronic music to help more people with their mental and spiritual wellbeing. Our aim is to make meditation as easy and enjoyable as listening to a song and extend “beyond meditation” by sharing practices and insights to help unleash the inner power that we all have inside. Our mission is to help our users achieve an empowered and awakened mindset, equipping them with the tools to transform any life challenge into an opportunity.

With clubs and festivals having been impacted globally, MEYA and their artists believe there has never been a more pivotal time to remember the unifying power of music and its quantifiable psychological and physiological benefits. In this way, MEYA also provides a way forward for music industry professionals to overcome the stresses and anxieties surrounding the uncertainties of the field and around the clock commitments.  

A recent study from a Help Musicians UK commissioned survey found that 71% of musicians experienced anxiety and/or panic attacks, while 68.5% experienced one or more episodes of depression during the course of their career. In response to this and the issues that impact mental health regardless of industry or location, MEYA aims to bring training into everyday life to relieve anxiety and give users control of their minds with the help of bespoke music content.  

With over 15,000 users, 200 specially crafted tracks, and 100 guided meditation courses, MEYA offers a complete toolbox for those looking to maximize their mental and emotional potential in a turbulent world. 

Download MEYA today to begin your mindfulness, meditation, and awakening journey. 

More About MEYA

Why does MEYA combine Music, Dance, and Meditation?

Music has the ability to shift our state of mind – from mood enhancement and relaxation to a sense of connection with others in a shared space. Similarly, meditation reduces the stress hormone cortisol, improves sleep, and rewires the brain.

Those who have attended dance music events and concerts know the feeling of connectivity shared between crowds, creating a single entity made from many unique participants. MEYA harnesses this idea of a vibe in a quantifiable psychological and physiological method.

Combining music and meditation is not a traditional way to meditate, but it has proven to work. When we are lost in music we get a taste of nirvana naturally without any rigorous training. MEYA leverages the power of music to switch off the mind, making meditation easier and more enjoyable than ever.

MEYA App Content

MEYA Music – Productions categorized by focus, chill, sound healing, sleep, and binaural beats. 

MEYA Dance Meditation – A full category dedicated to Dance Meditation journeys: a combination of uplifting dance tracks combined with embedded vocal guidance, well-being practices, insights, positive affirmations, and visualization.

MEYA Mind – A multi-level course to master your mind, overcome your limiting beliefs, and achieve your personal goals. Also included are guided meditations, affirmations, mental coaching, NLP and hypnotic visualization aids to help sleep, and a specialized performance and productivity optimization section.

Music Awakening –  A seven-level course with over 50 Music Mind Journeys aimed to help to trigger an awakened mentality through providing insights and practices which train the mind to find the opportunity in all of life’s challenges.

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Fitness/Tennis illustration by Rita Azar for use by 360 Magazine

FABLETICS × TOUGH MUDDER

Fabletics today announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series of retail pop-up shops, custom apparel and experiential offerings.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder is a leading global sports and active lifestyle brand. With more than 6 million participants, the company hosts more than 130 challenges and endurance events annually in 19 countries. This year, the North American Tough Mudder event series will feature more than 125,000 participants, and more than 20 event weekends across the continent.

“This exciting partnership will allow Fabletics to engage a brand new community, one built on teamwork and overcoming obstacles. Teaming up with an organization dedicated to health, wellness and fitness aligns perfectly with Fabletics’ ongoing commitment to create a fully integrated health and wellness experience,” says Adam Goldenberg, CEO for Fabletics. “We look forward to collaborating with this passionate community on the course to bring the Fabletics experience to Mudder Nation.”

“Fabletics and Tough Mudder are truly a perfect fit,” said Tough Mudder CEO Kyle McLaughlin. “As two brands who are committed to getting people moving, celebrating diversity and making fitness and fashion accessible and inclusive, we’re excited about our future together.”

As a part of this partnership, Fabletics will bring custom apparel to Tough Mudder events through the appearance of onsite pop-up shops. Currently, Fabletics plans to participate in several events for the 2021 and 2022 Tough Mudder seasons, which will also include exclusive onsite experiences curated for participants.

This partnership follows an already momentous year for Fabletics as it has expanded deeper into fitness. Early in 2021, the brand launched Fabletics FIT, a new app with hundreds of on-demand workouts, meditations and more. The brand also recently announced it plans to open 24 new store locations across the U.S. in 2021 as part of a retail expansion strategy, many of which feature fitness experiences powered by Fabletics’ exclusive partnership with Hydrow, the immersive at-home rower with live and on-demand athlete-led workouts.

About Fabletics:

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space by fusing style-centric designs with high-performance technology. Driven by its innovative VIP membership program serving over 2 million loyal members, Fabletics has evolved activewear beyond the gym into every walk of life. The brand’s spirit of inclusivity guides its foundational belief that everyone and every body deserves to look and feel their best. New women’s styles drop every week in sizes XXS-4X and men’s styles drop every month in sizes XS-XXL. See and shop the collections in the US, Canada, most of Europe and at the brand’s 52 state-of-the-art retail stores. To experience the full selection of activewear, accessories, shoes and more, click HERE. Fabletics is headquartered in El Segundo, California.

music notes via Mina Tocalini for use by 360 Magazine

Tate McRae × Essentia

Rising singer/songwriter Tate McRae announced that she has signed her first major brand partner deal with water company Essentia.

With over 1.8 billion career streams and being listed as the youngest musician to make the Forbes “30 Under 30” list, Tate is familiar with hard work, dedication and knows what it takes to overcome unthinkable odds, traits that fit well with Essentia’s commitment to keep the world properly hydrated so people can do the things that matter most to them.

“My journey has been filled with hard work, unexpected turns, late nights, and early mornings,” said Tate. “I’ve made sacrifices in pursuit of my dreams and even though I felt like I gave up some of my childhood, I wouldn’t change a thing. I’m so excited to partner with Essentia because it’s a brand that encourages people to pursue their dreams and to never give up, plus it’s my favorite water.”

The announcement comes as Essentia launches its “Stop for Nothing” campaign that will feature Tate. The campaign will also feature star quarterback Patrick Mahomes II and classical fusion violinist Ezinma who will showcase that resilience takes motivation, strength, stamina and makes you feel unstoppable, but in order to maintain it, you first have to take care of yourself and that starts with proper hydration.

Essentia Water CEO Scott Miller said Tate is someone who has always gone after her dreams. “When I learnt that Tate started setting goals when she was eight years old, I knew she was someone with grit and determination,” Miller said. “We are thrilled to have Tate bring her passion, creativity, and drive to Essentia.”

Essentia is the pioneer of ionized alkaline water and is known for its unique ionization process. The brand is CarbonNeutral® Packaging Certified and distributed in nearly 90,000 retailers across the United States.

About Tate McRae

Singer/songwriter/dancer Tate McRae has become the artist on the rise.  She currently has over 1.8 billion career streams with over 3.3 million subscribers and over 500 million video views on YouTube.  She was listed on Forbes 30 Under 30 List for 2021 as the youngest musician as well as Apple’s Up Next Artist for 2021. 

Her current single, “you broke me first” reached #1 at Top 40 radio, has over 1 billion stream worldwide and has been on the Hot 100 (peaking at #17; currently #21) longer than any other song released by a female in 2020 with 37 weeks.  The track is approaching the Top 10 at Hot AC, helped Tate to secure her spot in the #1 spot for 5 weeks on Billboard’s Emerging Artist Chart and was #1 at dance radio last year.  The track is not only double platinum in the US, but 4x platinum in Ireland and 3x platinum in Australia and Singapore.

Tate McRae hails from Calgary, Canada after living in Oman until she was 6 years old.  She made a name for herself as a competitive dancer placing second runner up on Season 13 of the Fox series: So You Think You Can Dance, achieved the “The Best Dancer” honor three times at the prestigious Dance Awards, and hit the stage for performances on Ellen, The Teen Choice Awards, and beyond. Not to mention, she lent her voice to Netflix’s animated Lalaloopsy in the role of Spot Splatter Splash. Tate launched her YouTube channel and her “Create with Tate” music series where she has been consistently releasing original music. Who knows what’s next for this artist-on-the-rise?