Posts tagged with "partnership"

RUF × MOTUL

Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands.

RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils.
 
RUF has been engineering, manufacturing, and modifying its own engines at its Pfaffenhausen, Germany headquarters for decades. The new partnership provides Motul’s engineers and RUF’s engineers with two-way access to critical engineering data that will be used to create performance engine oils and engines.
 
“Thousands of man-hours are poured into our engine development and manufacture, so it made sense to team up with Motul to get the most from them,” said Director of RUF Automobile Alois Ruf. “We can engineer more performance, more reliability, and ultimately more enjoyment into our engines with Motul on our team.”
 
Motul has previously partnered with motorsports teams and series for lubricant testing and development, including extensive testing work at the 24 Hours of Le Mans and with teams competing in the IMSA endurance racing series. Motul products are designed with performance engines in mind, making them a natural fit for RUF.
 
“Motul is excited to join forces with RUF in developing the next generation of performance engine oils and to maintain and protect their current generation of cars with our best product,” said Motul Chief Value Officer Nicolas Zaugg. “We like to push boundaries and work with the best in each field. When it comes to sports cars, RUF is one of the best.”
 
All current RUF models built and maintained at the company’s facilities will now use Motul engine oil. Next-generation RUF engines are being designed in conjunction with Motul for optimal performance and reliability.ABOUT RUF AUTOMOBILE GMBH
In 1939, Alois Ruf Sr. formed his company, AUTO RUF, as a general service garage. The company grew, and in 1949, he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. RUF remains a family business run by Alois and Estonia Ruf.

Carrie Underwood × BODYARMOR LYTE Sports Drink

BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team.

The decision to team up with Underwood was strategic in nature, as the brand comes off an unprecedented milestone year. An extension of BODYARMOR Sports Drink, BODYARMOR LYTE offers a low calorie, no sugar added premium sports drink option with potassium-packed electrolytes, antioxidants and coconut water. The brand knows that consumers, beyond athletes, are looking for better-for-you options when it comes to sports drinks, as health and wellness trends continue to rise. And if you know anything about Carrie Underwood, you know that the better-for-you mindset matters to her, too.

As an entrepreneur, Underwood will celebrate the 6th anniversary this year as founder and lead
designer of her fitness and lifestyle brand, CALIA by Carrie Underwood, which is the second-highest
selling women’s brand within Dick’s Sporting Goods. In 2020, she continued to turn her passion for
health and wellness into a growing business empire with the launch of her fitness app, fit52, and
publication of her New York Times bestselling book, FIND YOUR PATH: Honor Your Body, Fuel Your
Soul, and Get Strong with the Fit52 Life, in which she shares her belief that fitness is a lifelong
journey, providing a common-sense approach to staying active, eating well, and looking as beautiful
as you feel, 52 weeks a year. Her partnership with BODYARMOR LYTE, aligns perfectly with her
personal mission to ensure that health and wellness is at the forefront of everything she does.

“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and
professional standpoint,” said Underwood. “I’m a firm believer that what you put into your body
matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors
from artificial sources, is important to me. BODYARMOR LYTE has everything that my body needs
to recharge and keep me hydrated throughout my day and everything I do. While music will always
be my first love and priority, I’m so fortunate to have been able to build my passion for health and
fitness into a business model and personal brand I can stand behind and be proud of. This
partnership is an important next step for me and the community I am building, which goes far
beyond endorsing a brand.”

To kick off the partnership, Underwood stars in a national television campaign, another first for the BODYARMOR LYTE brand. Underwood will also appear in advertising for BODYARMOR SportWater, a premium water with a performance pH9+. In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden. The spot can be viewed in full here: https://youtu.be/ePqew7J4Euk

“BODYARMOR Sports Drink continues to resonate with consumers who are looking for healthier hydration,” said Mike Repole, Co-Founder and Chairman, BODYARMOR. “Carrie Underwood is an incredible artist and entrepreneur and hydration plays an important role in her daily lifestyle, which is why BODYARMOR LYTE works so well for her. We couldn’t be more excited to have Carrie as part of the team to help us continue to build BODYARMOR’s awareness and momentum.”

BODYARMOR is a premium sports drink with potassium-packed electrolytes, vitamins and coconut water and is made with no artificial flavors, sweeteners and no colors from artificial sources. BODYARMOR LYTE is the low-calorie, low sugar and naturally sweetened offering from BODYARMOR Sports Drink, and is available in five flavors. Consumer demand for a better-for-you sports drink has made BODYARMOR the number three sports drink in the U.S. and it has been the hydration option of choice for many professional athletes and millions of high school and college athletes since its launch in 2011.

About BODYARMOR Sports Drink 

BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole, BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving; and BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 9+ and electrolytes for sport. In August 2018, The Coca-Cola Company purchased a minority stake in BODYARMOR, making them the second largest shareholder behind Repole.

About Carrie Underwood 

Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, film, and now books, as a New York Times bestselling author. She has sold more than 64 million records worldwide and has recorded 27 #1 singles, 14 of which she co-wrote, while continuing to sell out arena tours across North America and the UK. Her 2018 release, Cry Pretty, is her seventh album to be certified Platinum or Multi-Platinum by the RIAA, including her Greatest Hits: Decade #1. In September, Carrie released her eighth album, My Gift, her first-ever Christmas album, which debuted at #1 on the Billboard Country, Christian and Holiday charts in its first week and marked her eighth straight release to debut at #1 on the Billboard Country chart. My Gift also debuted #1 on the UK country chart (her fifth #1 on the chart) and #1 on the Canadian country chart. Additionally, HBO Max is currently streaming “My Gift: A Christmas Special From Carrie Underwood,” an exclusive, all-new holiday special, with Carrie performing songs from My Gift with a live orchestra and choir. She also starred as Maria von Trapp in NBC’s three-hour 2013 holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers, and she returns this Fall for her eighth season as the voice of primetime television’s #1 program, NBC’s Sunday Night Football. She hosted the CMA Awards for 12 consecutive years.

Underwood has won over 100 major awards including 7 GRAMMY® Awards, 15 ACM Awards including three for Entertainer of the Year (the first female in history to win twice and, as of 2020, the only female ever to win three times), 22 CMT Music Awards where she continues to hold the record for the most award wins ever for the show, 7 CMA Awards, and 15 American Music Awards with her 7th win for Favorite Female Artist – Country and 6th win for Favorite Country Album for Cry Pretty, breaking the AMA record for Most Wins in the Favorite Country Album Category. Carrie is the most followed country artist on Instagram and most followed female country artist on Twitter, Facebook and TikTok. She is a proud member of the Grand Ole Opry and founder/lead designer for her fitness and lifestyle brand, CALIA  by Carrie Underwood. In March 2020, HarperCollins/Dey Street books published Carrie’s first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, a fitness lifestyle book in which she shares her belief that fitness is a lifelong journey, providing a common-sense approach to staying active, eating well, and looking as beautiful as you feel, 52 weeks a year. That same month, Carrie also launched her new fitness app, fit52, which is a holistic wellness platform designed to encourage and support users on their personal wellness journey, and is available on the App Store and on Google Play.

Trevor Bauer x Lids

All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer said he has been a Lids customer for many years.

“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.

Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.

“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.

Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.

Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.

Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.

He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.

Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.

You can follow Bauer on Twitter, Instagram and Facebook.

You can also follow Lids on Twitter, Instagram and Facebook.

G-SHOCK x New Era

Casio announced that it joined with longtime collaborator New Era Wednesday for a brand new timepiece.

The GM110NE-1A is a celebration of New Era’s 100th anniversary and includes the classic headwear brand’s flag logo at the 3 o’clock position on the watch’s face.

The gold accents work in conjunction with an engraved gold IP case back that features inscriptions reading “100 1920-2020,” a tribute to New Era’s long and storied history.

While carrying the design of the G-SHOCK GM110, the GM110NE-1A has a dark gray metal-forged and polished IP bezel.

The GM110NE-1A also comes with two bands.

One is a black cloth band lined with green, similar to New Era’s famous 59FIFTY hat. It also has a gold buckle and band keepers on the underside, a nod to the sought after 59FIFTY cap, gold buckle, band keepers, an embroidered New Era logo and a gold-speckled back.

The other is a gold-speckled black urethane band with a stainless-steel keeper.

G-SHOCK released a video for everyone to see all the features of their new design. You can see it by clicking right here.

The GM110NE-1A comes with signature G-SHOCK technology like:

-200M Water Resistance

-Shock Resistance

-Magnetic Resistance

-Super Illuminator Auto LED Light

-3-year battery

-5 Multi-Function Alarms with 1 Snooze Alarm

-World Time (31 Time Zones + UTC / 48 Cities)

-1/100th Sec. Stopwatch (24Hr)

-Countdown Timer (1Sec., 24Hr)

-12/24 Hr. Time Formats

-Full Auto Calendar

It is available in Nov. and will retail for $340. It can be purchased through select G-SHOCK retailers, the G-SHOCK Soho Store and online on G-SHOCK’s website.

Rams illustrated by Kaelen Felix for 360 Magazine

1800 Tequila x Los Angeles Rams

1800 Tequila, the world’s most awarded tequila line, today announces 1800 Tequila is the Official Tequila of the Los Angeles Rams, marking the brand’s first professional football team partnership. As two heritage brands with award-winning credentials and historical roots in Mexico and Southern California respectively, 1800 Tequila and the Los Angeles Rams unite to bring the best taste in tequila to game days.

1800 Tequila and the Los Angeles Rams are rolling out a playbook to help Rams fans celebrate game day at home with programs including:

1800 Play For Sweeps – A sweepstakes that challenges fans to showcase how they celebrate gameday on Instagram and Twitter, with the hashtag #1800PlayForSweeps. Prizes include $1,800 in merchandise credit to the official LA Rams Fan Shop during the month of October. For more information on how to participate, please visit here.

1800 Taco Tailgate – For the ultimate at-home tailgate experience, 1800 Tequila is teaming up with LA-based creator and actor Travis ‘Taco’ Bennett and popular Mexican food truck Mariscos Jalisco to launch 1800 Taco Tailgate. The contest allows lucky Los Angeles residents to win a visit from the 1800 Taco Tailgate for a doorstep delivery of 1800 Tequila cocktails and Mariscos Jalisco tacos on game day. Fans can enter ahead of the Rams Week Seven game when they host Chicago on October 26th by posting on Instagram and Twitter with the hashtag #1800TacoChallenge. For more information on how to participate, please visit here.

1800 LA Rita – Rams fans watching the game at home can create a version of the 1800 LA Rita, 1800 Tequila’s signature LA Rams’ cocktail, by ordering 1800 Silver on Saucey, ReserveBar or Drizly and combining 1800 Silver, lime juice, agave syrup and fresh squeezed orange juice in a shaker, and shaking and straining into a salted rocks glass garnished with a lime wedge (full recipe available here).

Allison Christensen Illustrates a Sports Article for 360 MAGAZINE

HockeyTech × VIJHL Extend Technology Partnership

HockeyTech and the Vancouver Island Junior Hockey League (VIJHL) announce a digital services partnership extension to provide the league with HockeyTech powered websites, scoring, scouting and mobile app services.

“We’re happy to have more VIJHL services powered by HockeyTech,” stated HockeyTech CEO Stu Siegel. “Both fans and staff will benefit from our seamlessly integrated HockeyTech core solutions.”

The VIJHL has been broadcasting all regular season and playoff games on HockeyTV since 2016. Beginning with the 2020-2021 season, all VIJHL games will be scored using HockeyTech’s LeagueStat scoring technology. LeagueStat scorekeepers can track endless game statistics to provide the most advanced live game stats of any system on the market. LeagueStat can be accessed via a secure online portal that displays information in real-time, providing fully customizable integration into league/team/official’s administration. These statistics are then immediately available on the VIJHL website and mobile application.

VIJHL President Simon Morgan expressed his pleasure with the new partnership, “The VIJHL is excited to partner with HockeyTech and their industry leading expertise for digital information and data management. As we continue to grow our profile and improve access to information to our players, fans and partners, we are very pleased to have HockeyTech, the leading innovator and provider of digital tools for the sport of hockey, provide the technical platform and expertise for this growth.”

The VIJHL will kick off their 2020-2021 season on October 1st, 2020.

About HockeyTech

HockeyTech (hockeytech.com) is the worldwide leader in providing hockey-related technologies, analytics, and information services. HockeyTech was founded in 2012 by Stu Siegel, a technology entrepreneur, and former Florida Panthers (NHL) Managing Partner/CEO. HockeyTech has made six company acquisitions to date, integrating, and developing one-of-a-kind hockey-focused tools. HockeyTech’s brands have been Digitally Powering HockeyTM since 1998.

About the Vancouver Island Junior Hockey League (VIJHL)

The Vancouver Island Junior Hockey League (VIJHL) consists of nine teams in two divisions: The North Island Division consists of the Campbell River Storm, Comox Valley Glacier Kings and Oceanside Generals, Nanaimo Buccaneers; the Kerry Park Islanders, Victoria Cougars, Peninsula Panthers, Saanich Braves and Westshore Wolves form the South Island Division.

Rita Azar illustrates tiktok article for 360 MAGAZINE

TikTok Announces Deal with UnitedMasters

TikTok Announces Deal with UnitedMasters, the First Distributor to be Fully Integrated into the TikTok Platform

TikTok, the short-form video app with a mission to inspire creativity and bring joy, announces a new deal with UnitedMasters, the leading platform for music distribution for independent artists, that will allow full integration between both services directly through the TikTok app. With this deal, UnitedMasters becomes the first music distribution company to be integrated into TikTok.

The partnership between TikTok and UnitedMasters enables TikTok users to distribute the music directly to other music streaming platforms. TikTok will opt all music from its creators who join UnitedMasters into the platform’s Commercial Music Library, with the artistߣs blessing, giving businesses access to a large catalog of new sounds to use in their content. TikTok will also partner with UnitedMasters in promoting key artists on the platform.

Known as a music discovery springboard for viral hits from unknown artists, TikTok is also a growing destination for artists looking to showcase their craft and engage new fans. Artists like Curtis Roach, Curtis Waters, Breland, Tai Verdes, BMW Kenny, ppcocaine, and Avenue Beat preview original music directly on the app, creating the momentum that leads to a trending hit. Other emerging artists, like Shuba, Blu DeTiger, and Kid Sistr use TikTok as a platform for creative performances, showing off instrumental and vocal chops.

TikTok’s new integration with UnitedMasters will make it even easier for artists and creators on TikTok to translate trending activity into career success. Several UnitedMasters artistsߣ music have flourished TikTok including songs by NLE Choppa, BMW Kenny, and Tobe Nwigwe.

If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” Steve Stoute, CEO and Founder of UnitedMasters. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”

Creators are the beating heart of the TikTok community, often inspired by the artists who bring their music to the platform, and providing a haven for them to thrive is key to our mission,” says Kevin Mayer, CEO of TikTok. “The new partnership with United Masters makes it even easier for musicians and creators to reach new fans and earn a living doing what they love, directly from the platform.”

The company recently announced a $1 billion TikTok Creator Fund to help support ambitious creators looking to foster a livelihood through their innovative content. TikTok has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Ambjaay, StaySolidRocky, Powfu, BENEE, Y2K, bbno$, and many others find mainstream fame and dominate the charts.

“TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” says Ole Obermann, Global Head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. We will give them the tools they need to succeed, and have partnered with social media service providers to provide them tools to grow their TikTok followers. We partnered with Virall.com to give all creators who are apart of this fund active TikTok likes for cheap. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.”

TATRAS × FILA

Italian-born label TATRAS is set to release a new collection in collaboration with the popular sports brand FILA.
The TATRAS brand offers top-level quality and sophisticated fashion pieces.
Now, TATRAS is releasing collaboration items with sportswear brand FILA, popular amongst all generations for its usability in daily life.
The partnership has produced a selection of items featuring an accent of a large tricolor TATRAS logo that embraces the symbol of FILA.

The collection seamlessly combines luxury and sport, showcasing the innovation and quality that TATRAS and FILA are known for, and presenting a new creative vision.


TATRAS and FILA are announcing their collection in two stages: Vol. 1 and Vol. 2.


The items that were launched on June 5th, as Vol. 1, consist of a cap and a t-shirt, which are the protagonists of the upcoming season.
Vol. 1 items are available on sale at TATRAS corners in department stores in Japan, and exclusively for Italy at the TATRAS Milanese flagship store in Via della Spiga 3, as well as on its online retail stores. Furthermore, a hoodie and shoes will be released as Vol. 2 in the middle of July.

About TATRAS
Founded in 2006 by Masanaka Sakao, TATRAS first established awareness by proposing a new idea of modern luxury in the international market with a core focus on their now-signature high-end down jacket.
With over 13 years of experience in the industry, TATRAS prides itself on simple sophistication with high attention to detail, producing garments that combine both technical innovation and an impeccable level of craftsmanship. The TATRAS brand has positioned itself as a luxury product in today’s market with its collections offering a perfect combination of essential yet minimal designs and practically refined garments.

About FILA
FILA was born in Viera, Italy in 1911. Italian orthodox pedigree, Italian style, passion, creativity, and Italian spirit are the origins of FILA which have been carried until today.
Rather than competition and challenges to break new records, FILA interacts with sport with an intention to enjoy watching and participating in everyday life.

Gibson × The Apollo Theater

Gibson the iconic, American-made, leading instrument brand is proud to partner with the legendary Apollo Theater for the “Let’s Stay (In) Together: A Benefit To Support The Apollo” benefit concert. The event marks the launch of a partnership between Gibson and the Apollo Theater which will include collaborations on future show programming, music education initiatives, music preservation and support established and emerging talent.

The live, free virtual benefit concert will kick off Black Music Month in June and will offer critical support to safeguard the ground-breaking institution’s future following the unprecedented cancellation of more than 100 programs due to COVID-19. In addition, a portion of the funds raised will be allocated for micro grants to support local merchants and small businesses in the 125th Street neighborhood impacted by the COVID-19 pandemic. Tune in to watch the “Let’s Stay (In) Together: A Benefit To Support The Apollo” livestream this coming Thursday, June 4 at 7:30p ET/4:30p PT at www.apollotheater.org .

The concert will showcase an array of special guests delivering poems and performances dedicated to the memory of those who have lost their lives due to COVID-19. The livestream event will showcase an expanded list of artists including Ziggy Marley, Warren Haynes, Amber Iman, Divinity Roxx, Will Calhoun, Vernon Reid, Liz Warfield, and more.

The landmark event features previously announced performances by “Captain” Kirk Douglas of The Roots, Kool & the Gang, Gary Clark Jr., Robert Randolph, Ray Chew, Michael McDonald, Lil Buck & Jon Boogz, Keb Mo, Celisse Henderson, Infinity’s Song, Marc Bamuthi Joseph and DJ Reborn as well as special appearances from Dionne Warwick, Doug E. Fresh, and Roy Wood Jr.

During the show, artists will perform the music of Apollo legends such as B.B. King, Patti LaBelle, and Stevie Wonder, and highlight the Apollo Theater’s 86-year contribution to arts and culture. For all details on tonight’s “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater,” and to donate and win limited edition Gibson Custom Shop guitars, visit here.

The “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater” concert will also be available for free streaming by media partner, TIDAL. Music has the incredible power to connect, transform and heal. Support the legendary Apollo Theater and tune into this special event featuring music that lifts our spirits, shapes our lives, and continues to unite us all.

For all details on “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater,” visit https://www.apollotheater.org/lets-stay-in-together-watch/.

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