Posts tagged with "partnership"

Trevor Bauer x Lids

All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer said he has been a Lids customer for many years.

“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.

Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.

“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.

Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.

Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.

Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.

He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.

Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.

You can follow Bauer on Twitter, Instagram and Facebook.

You can also follow Lids on Twitter, Instagram and Facebook.

G-SHOCK x New Era

Casio announced that it joined with longtime collaborator New Era Wednesday for a brand new timepiece.

The GM110NE-1A is a celebration of New Era’s 100th anniversary and includes the classic headwear brand’s flag logo at the 3 o’clock position on the watch’s face.

The gold accents work in conjunction with an engraved gold IP case back that features inscriptions reading “100 1920-2020,” a tribute to New Era’s long and storied history.

While carrying the design of the G-SHOCK GM110, the GM110NE-1A has a dark gray metal-forged and polished IP bezel.

The GM110NE-1A also comes with two bands.

One is a black cloth band lined with green, similar to New Era’s famous 59FIFTY hat. It also has a gold buckle and band keepers on the underside, a nod to the sought after 59FIFTY cap, gold buckle, band keepers, an embroidered New Era logo and a gold-speckled back.

The other is a gold-speckled black urethane band with a stainless-steel keeper.

G-SHOCK released a video for everyone to see all the features of their new design. You can see it by clicking right here.

The GM110NE-1A comes with signature G-SHOCK technology like:

-200M Water Resistance

-Shock Resistance

-Magnetic Resistance

-Super Illuminator Auto LED Light

-3-year battery

-5 Multi-Function Alarms with 1 Snooze Alarm

-World Time (31 Time Zones + UTC / 48 Cities)

-1/100th Sec. Stopwatch (24Hr)

-Countdown Timer (1Sec., 24Hr)

-12/24 Hr. Time Formats

-Full Auto Calendar

It is available in Nov. and will retail for $340. It can be purchased through select G-SHOCK retailers, the G-SHOCK Soho Store and online on G-SHOCK’s website.

Rams illustrated by Kaelen Felix for 360 Magazine

1800 Tequila x Los Angeles Rams

1800 Tequila, the world’s most awarded tequila line, today announces 1800 Tequila is the Official Tequila of the Los Angeles Rams, marking the brand’s first professional football team partnership. As two heritage brands with award-winning credentials and historical roots in Mexico and Southern California respectively, 1800 Tequila and the Los Angeles Rams unite to bring the best taste in tequila to game days.

1800 Tequila and the Los Angeles Rams are rolling out a playbook to help Rams fans celebrate game day at home with programs including:

1800 Play For Sweeps – A sweepstakes that challenges fans to showcase how they celebrate gameday on Instagram and Twitter, with the hashtag #1800PlayForSweeps. Prizes include $1,800 in merchandise credit to the official LA Rams Fan Shop during the month of October. For more information on how to participate, please visit here.

1800 Taco Tailgate – For the ultimate at-home tailgate experience, 1800 Tequila is teaming up with LA-based creator and actor Travis ‘Taco’ Bennett and popular Mexican food truck Mariscos Jalisco to launch 1800 Taco Tailgate. The contest allows lucky Los Angeles residents to win a visit from the 1800 Taco Tailgate for a doorstep delivery of 1800 Tequila cocktails and Mariscos Jalisco tacos on game day. Fans can enter ahead of the Rams Week Seven game when they host Chicago on October 26th by posting on Instagram and Twitter with the hashtag #1800TacoChallenge. For more information on how to participate, please visit here.

1800 LA Rita – Rams fans watching the game at home can create a version of the 1800 LA Rita, 1800 Tequila’s signature LA Rams’ cocktail, by ordering 1800 Silver on Saucey, ReserveBar or Drizly and combining 1800 Silver, lime juice, agave syrup and fresh squeezed orange juice in a shaker, and shaking and straining into a salted rocks glass garnished with a lime wedge (full recipe available here).

Allison Christensen Illustrates a Sports Article for 360 MAGAZINE

HockeyTech × VIJHL Extend Technology Partnership

HockeyTech and the Vancouver Island Junior Hockey League (VIJHL) announce a digital services partnership extension to provide the league with HockeyTech powered websites, scoring, scouting and mobile app services.

“We’re happy to have more VIJHL services powered by HockeyTech,” stated HockeyTech CEO Stu Siegel. “Both fans and staff will benefit from our seamlessly integrated HockeyTech core solutions.”

The VIJHL has been broadcasting all regular season and playoff games on HockeyTV since 2016. Beginning with the 2020-2021 season, all VIJHL games will be scored using HockeyTech’s LeagueStat scoring technology. LeagueStat scorekeepers can track endless game statistics to provide the most advanced live game stats of any system on the market. LeagueStat can be accessed via a secure online portal that displays information in real-time, providing fully customizable integration into league/team/official’s administration. These statistics are then immediately available on the VIJHL website and mobile application.

VIJHL President Simon Morgan expressed his pleasure with the new partnership, “The VIJHL is excited to partner with HockeyTech and their industry leading expertise for digital information and data management. As we continue to grow our profile and improve access to information to our players, fans and partners, we are very pleased to have HockeyTech, the leading innovator and provider of digital tools for the sport of hockey, provide the technical platform and expertise for this growth.”

The VIJHL will kick off their 2020-2021 season on October 1st, 2020.

About HockeyTech

HockeyTech (hockeytech.com) is the worldwide leader in providing hockey-related technologies, analytics, and information services. HockeyTech was founded in 2012 by Stu Siegel, a technology entrepreneur, and former Florida Panthers (NHL) Managing Partner/CEO. HockeyTech has made six company acquisitions to date, integrating, and developing one-of-a-kind hockey-focused tools. HockeyTech’s brands have been Digitally Powering HockeyTM since 1998.

About the Vancouver Island Junior Hockey League (VIJHL)

The Vancouver Island Junior Hockey League (VIJHL) consists of nine teams in two divisions: The North Island Division consists of the Campbell River Storm, Comox Valley Glacier Kings and Oceanside Generals, Nanaimo Buccaneers; the Kerry Park Islanders, Victoria Cougars, Peninsula Panthers, Saanich Braves and Westshore Wolves form the South Island Division.

Rita Azar illustrates tiktok article for 360 MAGAZINE

TikTok Announces Deal with UnitedMasters

TikTok Announces Deal with UnitedMasters, the First Distributor to be Fully Integrated into the TikTok Platform

TikTok, the short-form video app with a mission to inspire creativity and bring joy, announces a new deal with UnitedMasters, the leading platform for music distribution for independent artists, that will allow full integration between both services directly through the TikTok app. With this deal, UnitedMasters becomes the first music distribution company to be integrated into TikTok.

The partnership between TikTok and UnitedMasters enables TikTok users to distribute the music directly to other music streaming platforms. TikTok will opt all music from its creators who join UnitedMasters into the platform’s Commercial Music Library, with the artistߣs blessing, giving businesses access to a large catalog of new sounds to use in their content. TikTok will also partner with UnitedMasters in promoting key artists on the platform.

Known as a music discovery springboard for viral hits from unknown artists, TikTok is also a growing destination for artists looking to showcase their craft and engage new fans. Artists like Curtis Roach, Curtis Waters, Breland, Tai Verdes, BMW Kenny, ppcocaine, and Avenue Beat preview original music directly on the app, creating the momentum that leads to a trending hit. Other emerging artists, like Shuba, Blu DeTiger, and Kid Sistr use TikTok as a platform for creative performances, showing off instrumental and vocal chops.

TikTok’s new integration with UnitedMasters will make it even easier for artists and creators on TikTok to translate trending activity into career success. Several UnitedMasters artistsߣ music have flourished TikTok including songs by NLE Choppa, BMW Kenny, and Tobe Nwigwe.

If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” Steve Stoute, CEO and Founder of UnitedMasters. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”

Creators are the beating heart of the TikTok community, often inspired by the artists who bring their music to the platform, and providing a haven for them to thrive is key to our mission,” says Kevin Mayer, CEO of TikTok. “The new partnership with United Masters makes it even easier for musicians and creators to reach new fans and earn a living doing what they love, directly from the platform.”

The company recently announced a $1 billion TikTok Creator Fund to help support ambitious creators looking to foster a livelihood through their innovative content. TikTok has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Ambjaay, StaySolidRocky, Powfu, BENEE, Y2K, bbno$, and many others find mainstream fame and dominate the charts.

“TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” says Ole Obermann, Global Head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.”

TATRAS × FILA

Italian-born label TATRAS is set to release a new collection in collaboration with the popular sports brand FILA.
The TATRAS brand offers top-level quality and sophisticated fashion pieces.
Now, TATRAS is releasing collaboration items with sportswear brand FILA, popular amongst all generations for its usability in daily life.
The partnership has produced a selection of items featuring an accent of a large tricolor TATRAS logo that embraces the symbol of FILA.

The collection seamlessly combines luxury and sport, showcasing the innovation and quality that TATRAS and FILA are known for, and presenting a new creative vision.


TATRAS and FILA are announcing their collection in two stages: Vol. 1 and Vol. 2.


The items that were launched on June 5th, as Vol. 1, consist of a cap and a t-shirt, which are the protagonists of the upcoming season.
Vol. 1 items are available on sale at TATRAS corners in department stores in Japan, and exclusively for Italy at the TATRAS Milanese flagship store in Via della Spiga 3, as well as on its online retail stores. Furthermore, a hoodie and shoes will be released as Vol. 2 in the middle of July.

About TATRAS
Founded in 2006 by Masanaka Sakao, TATRAS first established awareness by proposing a new idea of modern luxury in the international market with a core focus on their now-signature high-end down jacket.
With over 13 years of experience in the industry, TATRAS prides itself on simple sophistication with high attention to detail, producing garments that combine both technical innovation and an impeccable level of craftsmanship. The TATRAS brand has positioned itself as a luxury product in today’s market with its collections offering a perfect combination of essential yet minimal designs and practically refined garments.

About FILA
FILA was born in Viera, Italy in 1911. Italian orthodox pedigree, Italian style, passion, creativity, and Italian spirit are the origins of FILA which have been carried until today.
Rather than competition and challenges to break new records, FILA interacts with sport with an intention to enjoy watching and participating in everyday life.

Gibson × The Apollo Theater

Gibson the iconic, American-made, leading instrument brand is proud to partner with the legendary Apollo Theater for the “Let’s Stay (In) Together: A Benefit To Support The Apollo” benefit concert. The event marks the launch of a partnership between Gibson and the Apollo Theater which will include collaborations on future show programming, music education initiatives, music preservation and support established and emerging talent.

The live, free virtual benefit concert will kick off Black Music Month in June and will offer critical support to safeguard the ground-breaking institution’s future following the unprecedented cancellation of more than 100 programs due to COVID-19. In addition, a portion of the funds raised will be allocated for micro grants to support local merchants and small businesses in the 125th Street neighborhood impacted by the COVID-19 pandemic. Tune in to watch the “Let’s Stay (In) Together: A Benefit To Support The Apollo” livestream this coming Thursday, June 4 at 7:30p ET/4:30p PT at www.apollotheater.org .

The concert will showcase an array of special guests delivering poems and performances dedicated to the memory of those who have lost their lives due to COVID-19. The livestream event will showcase an expanded list of artists including Ziggy Marley, Warren Haynes, Amber Iman, Divinity Roxx, Will Calhoun, Vernon Reid, Liz Warfield, and more.

The landmark event features previously announced performances by “Captain” Kirk Douglas of The Roots, Kool & the Gang, Gary Clark Jr., Robert Randolph, Ray Chew, Michael McDonald, Lil Buck & Jon Boogz, Keb Mo, Celisse Henderson, Infinity’s Song, Marc Bamuthi Joseph and DJ Reborn as well as special appearances from Dionne Warwick, Doug E. Fresh, and Roy Wood Jr.

During the show, artists will perform the music of Apollo legends such as B.B. King, Patti LaBelle, and Stevie Wonder, and highlight the Apollo Theater’s 86-year contribution to arts and culture. For all details on tonight’s “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater,” and to donate and win limited edition Gibson Custom Shop guitars, visit here.

The “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater” concert will also be available for free streaming by media partner, TIDAL. Music has the incredible power to connect, transform and heal. Support the legendary Apollo Theater and tune into this special event featuring music that lifts our spirits, shapes our lives, and continues to unite us all.

For all details on “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater,” visit https://www.apollotheater.org/lets-stay-in-together-watch/.

FOLLOW THE APOLLO THEATER: Website | Instagram | Facebook | Twitter

FOLLOW GIBSON AND GIBSON GIVES: Gibson WebsiteGibson Gives Website | Instagram | Twitter | Facebook

sara sandman, 360 MAGAZINE, business, tech, illustration

Expert Tips on How to Start a Business with Your Spouse

Starting a business with your spouse, whether it’s a restaurant, real estate agency, consulting firm, tech startup or other type of company, can be a wonderful adventure to share together as a couple.

But there are challenges that go with running a business with your spouse. If you want to avoid some of the potential personal and financial risks of entrepreneurship, and make the most of the upside, it’s important to plan ahead and work as a team. 

Here are a few key tips and strategies to keep in mind when starting a business with your spouse.

Decide on Your Choice of Business Structure

One of the first decisions you should make is choosing your business entity structure to incorporate your business and make your business “official” in the eyes of the law.

There are several options for a choice of business entity, depending on your goals and what type of business you want to run. One of the most popular entity types is the limited liability company (LLC), which can help potentially protect your personal assets in case of a lawsuit against the business. If you have big growth goals for your business and potentially want to go public with an Initial Public Offering, a C Corporation might be a better choice.

Whether you set up an LLC, S Corporation, C Corporation or Partnership, it’s important to create a registered business entity for your company. This will help you get a business bank account, build business credit and potentially protect your personal finances from some of the worst-case scenarios of being in business.

Will You Be Co-Owners?

As part of setting up your official business entity, you need to be ready to clarify the ownership responsibilities of the two of you as spouses. Is this a business that one spouse is mostly going to be in charge of and the other is serving in more of a support role? Or are you both equal business partners? Will one spouse be an employee of the company, or will both spouses be listed as co-owners of the company?

There are certain paperwork complexities and tax implications that depend on whether both spouses are listed as co-owners of the company. For example, if one spouse is listed as the owner and the other spouse is an employee, the employee spouse might have to pay taxes at a higher rate on their income from the company, compared to what they would owe if they could treat their income as qualifying pass-through business income (which, depending on your income and business type, might qualify for a 20% tax deduction).

There is no single “right answer” for every situation, but talk with your tax advisor before you start a business with your spouse. It might be advantageous for tax purposes to both be listed as owners of the company.

Separate Your Business and Personal Finances

Once you have your business entity established, it’s time to get your official Employer ID Number from the IRS and get set up with a business bank account, including a checking account, savings account and business credit card.

Keep your business finances totally separate from your personal finances. Don’t pay for business expenses with your personal money, or vice versa. This will help you stay in compliance with the law and maximize your business tax deductions.

Create a Shared Vision and Strategic Plan

Make sure both of you have a shared strategic vision for what you want your business to be. Create a business plan. Work together on a mission statement, business name, business tagline and logo. Everything that represents your business should represent both of you; you’re a team, and your business should reflect that.

Clarify Your Roles and Responsibilities

Make sure you both understand what your specific “jobs” are in running the business. Is one of you going to be the “face” of the company who’s out making sales and meeting customers, while the other works behind the scenes? Is one of you the Chief Technology Officer and the other is the Chief Operating Officer? Play to your strengths and be prepared to wear many hats.

Establish Work-Life Boundaries and Balance

Make sure you agree upon what business hours are, and when you can turn off your phones and laptops. Make time to go out for dinner and take vacations and talk about life, not just work. You’re not just business partners, you’re still a couple in love.
Running a business with your spouse should hopefully make your life feel bigger and better. Working hard together and investing in your shared future can help your love grow. 

About Dustin Ray

Dustin Ray leads business development and growth initiatives at Incfile, a national incorporation service company specializing in business formation and small business services. Founded in 2004, Incfile makes it possible to start a business with a $0 formation + state fee and has assisted in the formation of more than 250,000 corporations and LLCs.

Courvoisier x Def Jam Recordings

 Courvoisier®, the most awarded cognac house* and producer of the finest cognac for nearly 200 years, is proud to announce a first-ever partnership with Def Jam Recordings, the iconic music label known for producing some of the best talent in Hip Hop throughout the last 35 years. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, that includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists.

Courvoisier® Cognac has announced its a first-ever partnership with Def Jam Recordings. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, which includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists. Artists in the series include Valee, Arlissa, Amir Obè and Bobby Sessions.

“We’re excited to partner with an iconic brand like Def Jam to recognize a new generation of artists,” said Stephanie Kang, Marketing Director at Courvoisier. “Like Def Jam Recordings, Courvoisier has a history rooted in a strong entrepreneurial spirit. We were founded on the principle that Courvoisier is a community, not a company. Through collaboration with talented artisans in our hometown of Jarnac, France, we’ve delivered a cognac of superior quality for generations.”

Courvoisier’s “Honor Your Code” platform celebrates the influences, life lessons, convictions, and ideas that guide life’s choices and inspires others to share their success with those who matter most. The partnership with Def Jam will span multiple touchpoints, including high profile events with Def Jam artistssocial and digital media content, advertising and intimate brand activations. The emerging talent highlighted through the concert series includes Valee, Bobby Sessions, Arlissa and Amir Obè. They will tour cities around the United States such as New York, Chicago, Los Angeles, Miami, Detroit, Atlanta and Washington D.C. throughout 2019.

“A major focus for Def Jam and our brand initiatives involves connecting to our audience in authentic ways.”

Courvoisier and Def Jam are two iconic brands that run deep within culture,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “We’re thrilled to partner with Courvoisier as we engage our audiences through exciting new platforms with incredible new artists.”

The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828.  Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.