Posts tagged with "MENA"

Arab Fashion by Arab Fashion Council Press via 360 Magazine

Arab Fashion Week Returns

Arab Fashion Week Returns to Dubai Design District with an International Line-up of Women’s Shows and a Pioneering Collaboration

  • Barbie will take center stage through global collaboration with Lebanese designer Jean Louis Sabaji
  • For the first time, Arab Fashion Week will host over 35 designers from the MENA region, as well as Europe, Asia, and the Americas, within the d3 space and on its B2B platform
  • Eco-conscious brand The Giving Movement will debut its new clothing line FiftyMade
  • Sustainability and fashion tech will be paramount on the runway

Michael Cinco, Arab Fashion Week

In a strategic partnership, the Arab Fashion Council and Dubai Design District (d3) are delighted to announce the return of Women’s Arab Fashion Week with Couture FW 22/23 and Spring Summer 2023 Ready-To-Wear shows taking place at d3 from October10-15, 2022.

Staged within the city’s design and fashion pulse, the creative world – and more than 35 designers – will unite in Dubai at d3. Supported by TECOM Group PJSC’s creative platform, the six-day calendar will be packed with runway shows, an international collaboration, roundtable talks, and activations.

As the global fashion industry continues to emerge from the pandemic, Arab Fashion Week will welcome regional and international editors, buyers, industry leaders, and global celebrities, to view a curated selection of fashion-forward designers from the MENA region, Europe, the Americas and Asia.  A roster of new designers and returning ones are expected to be on the season’s dynamic calendar and La Fédération de la Haute Couture et de la Mode, the French body responsible for coordinating Paris Fashion Week, will once again present Paris-based label Weinsanto.  It will be the fifth occasion in which Weinsanto participates at Arab Fashion Week, highlighting the ever-growing relevance of Dubai to global brands.

The Giving Movement

An occasion of firsts, UAE-based brand, The Giving Movement will debut its new range of clothing named FiftyMade on the catwalk, while Atelier Forger will take centre stage as the first Syrian label to showcase at Arab Fashion Week.

Emerging and established designers from as far afield as Mexico, Nicaragua, Thailand, Malaysia and Ukraine will also be participating in Arab Fashion Week for the first time – and these are in addition to names from the UAE, Saudi Arabia, Lebanon, Jordan, Palestine, Iraq, Iran, Libya, Turkey, India, Indonesia, Vietnam, France, the UK, the Philippines, Poland, Romania, Paraguay, and Belarus.  Some 23 countries will be represented in total.    

Furthermore, Arab Fashion Week will kick off with a special event commemorating Barbie, the 2021 recipient of the Fashion Icon Award. The Arab Fashion Council forged a one-of-a-kind collaboration with the world’s most diverse doll, tapping Lebanese couturier Jean-Louis Sabaji as the first Arab designer ever to work with the global icon, following similar partnerships with Balmain and Moschino. The historic capsule will be unveiled on October 10 at d3.

Jean Louis Sabaji

To usher in the season of physical presentations, the runway shows will be broadcasted on live screens positioned around the d3 space. The public will also be invited to view the live shows via the Arab Fashion Week and Arab fashion Council social media platforms.

Khadija Al Bastaki, Vice President of Dubai Design District (d3), said: “We are proud, with our strategic partner the Arab Fashion Council, to announce the line-up for this autumn’s Arab Fashion Week, which will be by far, the largest edition to date with more than 35 designers set to hit the runway over the six-day event – from all corners of the world. We look forward to welcoming the creative community to d3 to engage, connect and be inspired, and to see many emerging and established talents hit our runway for the first time, as well as to partake in workshops, panels and wider activations. It is very much our mission at Dubai Design District to elevate the creative ecosystem here in Dubai and the wider region with opportunities to showcase, tap into new stakeholders and audiences, and – most importantly – rethink the regular. Arab Fashion Week continues to be at the very heart of our regional fashion industry while also taking the global narrative on all that is happening here in our region to new heights, further growing Dubai’s reputation as a global fashion hub.  We look forward to welcoming all fashion lovers and enthusiasts.”

Khadija Al Bastaki, Vice President of Dubai Design District (d3)

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, says: “The Arab Fashion Council is focused on its ardent mission to build strategies and bridge the divide between international companies and regional ones – structured in a way that supports the Council’s mission dedicated to fostering and supporting the global trajectories of our local talent and businesses that represent our creative heartlands. We are very excited about having pioneered a global collaboration between Barbie and Lebanese couturier Jean-Louis Sabaji, the first Arab in history to work with the global icon. We also celebrate Arab Fashion Week’s success as the region’s #1 creative platform, propelling its designers onto a global stage and before international brands, buyers, and worldwide media. Together with d3, we continue to champion Dubai’s role as the region’s fashion capital.”

Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council

Serge Carreira, Head of Emerging Brands Initiative, La Fédération de la Haute Couture et de la Mode, said: “We are pleased to continue to strengthen on the long-run the collaboration with the Arab Fashion Council. Some of our most promising talents could build strong and consistent relationships and explore the market in the region season after season. This contributes undoubtedly to pave the way for a global success.”

The Arab Fashion Council is also pleased to announce the participation of its international corporate sponsors: Meta, Microsoft, Windows, Electra, Schwarzkopf professional, KIKO Milano, Waldorf Astoria DIFC, Launchmetrics, Ferronato Switzerland, and Quintessentially.

Serge Carreira, Head of Emerging Brands Initiative, Fédération de la Haute Couture et de la Mode

For more info on Women’s Arab Fashion Week, visit:
www.arabfashionweek.org
www.instagram.com/arabfashionweek/

Anta Al Batal illustration by Heather Skovlund for 360 Magazine

Riot Games × VALORANT

Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT

Listen Here

Anta Al Batal serves as an anthem for MENA teams vying for the ultimate prize at VALORANT’s professional and semi-pro tournaments

Anta Al Batal reinforces Riot Games’ commitment to regional gamers with first-of-its-kind Arabic music video; Creative Partnership with Dubai based Regional Record Label Sony Music Entertainment Middle East.

Riot Games MENA today unveiled a first-of-its-kind Arabic music video and track for gamers across the Middle East and North African (MENA) region, uniting its VALORANT fanbase under a common language, love of music and passion for gaming.

The VALORANT Music Beat ‘Anta Al Batal’ (You Are The Champion), produced and conceptualized by RIOT Games MENA and Sony Music Entertainment Middle East, brings together some of the Arab world’s biggest and emerging music stars; Moroccan rap sensation, Issam Harris; Egypt’s Trap Legend, Marwan Moussa; and female vocalist, Fafa, a rising star from the UAE and regional music scene.

Celebrating the passion of MENA gamers for VALORANT, which has quickly established itself as a fan-favorite in the first-person shooter community, Anta Al Batal is the latest milestone in Riot Games’ growing commitment to its Arab-speaking fanbase and follows the launch of the Bahraini servers, localization of VALORANT into Arabic and Strike Arabia.

Riot Games worked in partnership with Sony Music Entertainment Middle East to conceptualize the unique audio and video style of Anta Al Batal, that merged languages, melodies and cultural themes from Egypt, Morocco, UAE and beyond. The project took inspiration from the many cultural banners that exist across MENA, to unite gamers under their common passion for VALORANT and music.

Anta Al Batal serves as an anthem for MENA teams vying for the ultimate prize at VALORANT’s professional and semi-pro tournaments. Teams across MENA are gearing up for the second season of the Strike Arabia Championship in June and July for a spot in the Grand Finals. Winners of the regional tournament will earn the right to take part in VALORANT Last Chance Qualifier in Europe and potentially the global showdown that pits the world’s best teams and players against each other.

Anas al Hakim, Content Manager at Riot Games MENA, who masterminded creative direction of the music video, said: “Prior to online multiplayer games, music was the number one thing that transcended the MENA region. Now, with music and gaming we have a winning combination to unite our players through unique experiences that they can all enjoy. Our hope is that the bridges we build are not only between us but also with players from all around the world.”

Mike Fairburn, General Manager at Sony Music Entertainment Middle East commented ‘Music is a global connector – it binds us all and reflects the varied cultural narratives of our region. Our company culture is built around this positive force and with the Riot Games team, we found a perfect partnership focused on collaboration, as well as an openness to use music and gaming to make deep connections. We are incredibly excited and proud to share our collective creative efforts with the world”.

The vision behind Anta Al Batal was to create a celebratory moment in the region’s history of gaming, give VALORANT players a soundtrack that is truly theirs, and mark another significant milestone of Riot Games’ commitment to Arabic gamers.

About VALORANT:
VALORANT is a competitive 5v5 character-based tactical shooter for the PC developed by Riot Games. VALORANT is a precise and lethal multiplayer game with high-fidelity gunplay, a diverse arsenal of guns, agents with unique abilities, and competitively tuned maps for thousands of hours of play.

VALORANT is a free-to-play game and optimized to perform on a wide variety of PC hardware, allowing for a global audience to compete. Demonstrated by the game’s best-in-class game server quality, global infrastructure, and proprietary anti-cheat technology, Riot Games is committed to preserving the core tenets of the tactical shooter genre and upholding the competitive integrity of the gameplay experience.

VALORANT quickly established itself as a fan-favorite among the global first-person shooter community after launching its closed beta in April 2020. The game made history on its first day, breaking viewership records with 34 million hours-watched in a single day, and surpassing 1.7 million peak concurrent viewers, a peak concurrent record second only to Riot Games’ 2019 League of Legends World Championship Finals. Over the course of VALORANT’s two-month beta testing period, an average of nearly 3 million players logged on each day to play. Fans also demonstrated their enthusiasm for the shooter by watching more than 470 million hours of VALORANT closed beta streams on Twitch, the world’s leading service and community for multiplayer entertainment, and Korean video-streaming service AfreecaTV.

About Riot Games:
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.

As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with VALORANT, Legends of Runeterra, Teamfight Tactics, League of Legends: Wild Rift, and multiple work-in-progress titles, while exploring the world of Runeterra through multimedia projects across music, comic books, TV, and more. Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide.

Distributed by APO Group on behalf of Riot Games.

Singapore Tourism Board, Travel, 360 MAGAZINE, Wego

WEGO × SINGAPORE


Wego and Singapore Tourism Board sign co-marketing campaign to promote Singapore in the GCC
 
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has partnered with Singapore Tourism Board (STB) Middle East, to drive more travelers from the GCC during the winter season to visit Singapore.
 
Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing the unique experiences, events and all-year-round activities. Whether you are traveling solo, as a couple, with your family or looking to fuel your adrenaline, Singapore offers a spectacular array of experiences that cater to all your needs.
 
Singapore’s cleanliness, safety, efficient public transport, world-class attractions and quality products and services have always been attributes that attract GCC tourists to Singapore. Beyond the basics, Singapore has many deeper, inspiring stories and authentic experiences waiting for travellers to discover.
 
The country is a food paradise with a wide variety of halal cuisine where visitors can enjoy their meals from hawker food stalls, up to the mid-class restaurants or fine-dining restaurants. Singapore is unique because you will not only find Michelin star chefs in fine dining restaurants but also at the street food hawker stalls.
 
Ms. Beverly Au Yong, Area Director Middle East, Singapore Tourism Board, said: “STB looks forward to our first collaboration with Wego in the Middle East. With the wide variety of specially curated experiences available in Singapore under our brand, Passion Made Possible, we have something for every passion tribe. Whether you are a Foodie, Explorer or Action-Seeker, these activities will provide visitors with unique experiences to embrace their passions with like-minded people in Singapore to celebrate their passions with.
 
From the world-class galleries and museums including the National Museum of Singapore, the Singapore Art Museum and National Gallery Singapore to the high flying thrills and world’s largest wind tunnel for indoor skydiving at Sentosa, the Universal Studios Singapore™ to the local labels and artisans and the green sanctuaries, this country has everything you’re looking for.
 
Mamoun Hmedan, Managing Director, MENA and India, Wego, said: “We’re excited to embark this partnership with one of the world’s global metropolis. We saw a 34% increase in the number of bookings to Singapore on our platform in H1 2019 compared to the same period in 2018. Through our partnership with Singapore Tourism Board, we aim to educate travellers and showcase Singapore’s unique offerings helping holidaymakers plan and book their next trip. We look forward to forging a long-lasting relationship with our partners offering them the best travel experience.”
 
Singapore being a little red dot on the world map with an area of 721.5km2 and a population of 5.64m attracted 18.5m visitors in 2018. This is a testimony that you should visit this ‘City in a Garden’ to experience what it has to offer. Look out for what Wego has to offer to make your passions possible.
 
 
About Wego
Wego provides award-winning travel search websites and top-ranked mobile apps for travellers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites.
 
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
 
Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore، Jakarta and Cairo.
 
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.