Posts tagged with "Dubai"

Vertex Consulting Group – Examining an Innovator

Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex. 

The History of Vertex 

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view 

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave. 

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

chocolate academy dubai image for use by 360 magazine

CHOCOLATE ACADEMY CENTER DUBAI

Bringing chocolate expertise to the growing Middle East region

Barry Callebaut opens CHOCOLATE ACADEMYTM Center Dubai at the foot of Burj Khalifa

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, inaugurated today its relocated CHOCOLATE ACADEMYTM Center Dubai, which is now at the foot of the Burj Khalifa, one of the world’s most iconic landmarks.

This new location and facility will be the creative platform for chefs and artisans to showcase and develop their talent and skills. As CHOCOLATE ACADEMYTM Center Dubai is part of the wider CHOCOLATE ACADEMYTM Center network with 24 academies across the globe, it will be the best platform to bring renowned chefs to Dubai to inspire, train and advise local artisans.

Commenting on the launch event, Chef Romain Renard – Head of Chocolate Academy Centre Dubai said, “With our new set up we aim to elevate the experience of all chocolate professionals in the region who wish to create and express themselves. It is a unique place where we are cultivating an atmosphere of curiosity, creativity and inspiration for both professionals and chocolate lovers.”

With a team of dedicated chefs, CHOCOLATE ACADEMYTM Center Dubai plays its role to inspire and educate the industry around chocolate and bring new techniques to artisans, pastry chefs, confectioners, bakers and caterers. The CHOCOLATE ACADEMYTM Center Dubai also plays an important role to drive innovation as consumption patterns are changing more towards premiumization and new concepts in terms of design, color and flavors. As of October 21, courses and events with physical attendance will start again.

Amine Mebrouki, General Manager Middle East & North Africa, said: “The chocolate market is recovering in the Middle East region. The CHOCOLATE ACADEMYTM Center Dubai supports local businesses in finding the right chocolate solutions to help them win in the market. From empowering women and young talents, to supporting new concepts: The CHOCOLATE ACADEMYTM Center Dubai is the place to be in the Middle East region for everything related to chocolate.”

Rogier van Sligter, President EMEA (Europe, Middle East, Africa), added: “This is an important moment for Barry Callebaut’s presence in the Middle East region. The relocated CHOCOLATE ACADEMYTM Center Dubai will strengthen the collaboration with our customers in the growing Middle East region, helping them to develop their own profile in terms of taste and flavor. Initiatives like this help to grow the Gourmet business in the Eastern part of our EMEA Region.”

The center will also serve as a meeting place for chocolate professionals encouraging the exchange of technical expertise among each other.

Further stating on his part, Anuj Pachauri Marketing Manager – Barry Callebaut Group stated, “We believe the new location of CHOCOLATE ACADEMYTM Dubai will become the beating chocolate heart for chefs and chocolatiers not only in Dubai but in the whole Middle East. This will bring us closer to our customers, helping them express themselves in best possible way.”

For more information about the Barry Callebaut CHOCOLATE ACADEMY™ centers please visit their official website.

Alan Walker via RCA Records for use by 360 Magazine

Alan Walker × Georgia Ku – Don’t Hold Me Down

Alan Walker releases his brand new single “Don’t You Hold Me Down” which is co-written by and features UK singer and songwriter Georgia Ku. Her writing credits most notably include “Scared To Be Lonely” (Martin Garrix and Dua Lipa) , as well as singles by Iggy Azalea, Fifth Harmony and MØ to name a few. She was a featured artist on the 2018 NOTD and Felix Jaehn single “So Close,” which peaked at #11 on the Billboard Dance Chart.

Listen to “Don’t You Hold Me Down.”

The single is available today alongside an elaborate video filmed in the same gaming/racing setting as his previous video for “Sweet Dreams.”  Check out the music video to “Don’t You Hold Me Down” HERE.

“Don’t You Hold Me Down” is featured on a club-oriented EP titled Walker Racing League, slated for release on September 10. The EP will also include “Sweet Dreams” with Imanbek, “Space Melody” with VIZE, and a soon to be announced new single.

About Alan Walker

“Don’t You Hold Me Down” follows Walker’s recent tracks, “Sweet Dreams”, “Believers” featuring Conor Maynard, “Fake A Smile” featuring Salem Ilese, and “Space Melody (Edward Artemyev)” with VIZE and Leony. Walker’s previous collaborations also include “Time,” a remix of his personal idol Hans Zimmer’s track. In 2019 he released a string of successful singles including “On My Way” with Sabrina Carpenter and Farruko and “Live Fast” with A$AP Rocky, in collaboration with the massive multiplayer online game PUBG, all while touring the world with his sold-out arena show “The Aviation Tour.”  Since releasing his debut album Different World in late 2018, containing global sensation singles like the diamond selling “Faded,” “Alone,” and “All Falls Down,” Walker has played over 600 headline festival and arena shows, and picked up two Norwegian Grammy wins and a Billboard Music Award nomination, among others. Walker is the 9th most followed artist on YouTube, and the 20th most followed artist on Spotify, displaying the strength of his fan base. Walker to date holds over 130 million followers and 50 billion audio and video streams to his name, previously teaming up with massive hit makers such as Ava Max, Noah Cyrus and A$AP Rocky, while producing remixes for internationally renowned artists like Sia, Coldplay, Kygo, Bruno Mars and Julia Michaels.

illustration by Mina Tocalini for use by 360 Magazine

ARMANI HOTELS × LUSH EXPERIENCES

ARMANI HOTELS SELECTS LUSH EXPERIENCES TO REPRESENT ITS TWO UNPARALLELED PROPERTIES IN DUBAI AND MILAN

Lush Experiences, one of travel’s premier sales, marketing and representation organizations boasting long held and deep relationships with travel advisors and members, today announced Armani Hotels has selected it to represent its two distinct hotels in Dubai and Milan to travel advisors and the travel industry across North America. Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani and Emaar Properties with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world’s most important cities and holiday destinations.

The name Giorgio Armani is synonymous with high fashion, extraordinary design, and the epitome of true luxury. The Armani Hotel Dubai, the first of the two Armani designed and developed hotel properties, is in the Burj Khalifa, the world’s tallest tower, in downtown Dubai. The Armani Hotel Milano that followed the development of the Dubai property anchors the world-famous Milan fashion district. Both hotels exemplify the warm Italian style that are the global signature of the designer himself.

We have decided to start a journey of collaboration with Lush Experiences because of their reputation, being active and dynamic in the market and absolutely for the fine collection they are already representing: We are expecting a huge growth in terms of brand awareness and how that can positively impact the hotel,” said Milan General Manager Giuseppe Losciale.

Everyone knows the Armani name is the definition of understated elegance. Both the hotels in Dubai and Milano showcase this in a way that defines their respective destinations. Milan as the epicenter of design and fashion, and Dubai as a place where luxury abounds.  We are humbled to add Armani Hotels to the Lush Experiences unparalleled curated collection and look forward to showcasing these uniquely world-class hotels to the top travel advisors in North America,” said Brad Beaty, Co-Founder of Lush Experiences.

About Lush Experiences 

Lush Experiences is one of travel’s premier sales, marketing and representation organizations boasting long held and deep relationships with travel advisors and members. Proud of a client retention rate greater than 90%, one of the highest in the industry, Lush Experiences is all about professionalism, service, and your success.

Lush Experiences prides itself on making travel advisor’s work simpler and effortless and approaches its member’s business with a philosophy that “every booking is a relationship.”

Lush Experiences portfolio is comprised of the finest luxury hotels and destinations throughout the world. From regions including Asia Pacific to Europe to Mexico and the Caribbean, its members are recognized by travelers and travel professionals as being among the most prestigious names in the industry. Also offering destinations services, the experienced team at Lush Experiences treats its clients and relationships as family and the results show it.

ALAN WALKER × IMANBEK - SWEET DREAMS from Amanda Zimmerman, RCA Records, Erlend Kinn Olsen, Jens Bengtsson, Sarah Weinstein Dennison for use by 360 Magazine

ALAN WALKER × IMANBEK – SWEET DREAMS

In the joining of two then-bedroom producers turned hugely successful DJs and producers, multi-platinum hitmaker Alan Walker and Grammy winner Imanbek release their track “Sweet Dreams,” which includes an infectious sample of Scatman John´sScatman (Ski-Ba-Bop-Ba-Dop-Bop)”. The track is filled to the brim with high energy and intensity and is the perfect way to kick off the summer.

The music video premieres on Alan Walker’s YouTube channel simultaneously, broadcasted to over 39 million subscribers. Shot in Dubai, the “Sweet Dreams” music is heavily influenced by Roman gladiatorial matches, elaborate visual effects and iconic movies set and filmed in the desert.

Watch the video here.

Walker talks about the song and accompanying music video:

“Eurotrance and techno were popular when I was a kid, so it really reminds me of my earliest musical inspirations. We had a blast incorporating the iconic “Scatman” chorus into “Sweet Dreams”, and we’re really happy with how the track turned out.”

Imanbek also weighs in on the exciting collaboration:

“I’m extremely excited to team up with a very talented and cool music head from Norway. Alan Walker is not only a colleague – he’s the originator of his own genre, so it is a real collab of two cultures and genres!”

ALAN WALKER AND IMANBEK’S “SWEET DREAMS” IS OUT NOW!

ABOUT ALAN WALKER

Billboard Music Awards nominee and diamond selling DJ/producer Alan Walker’s new single “Sweet Dreams” out June 11th follows  the release of his live concert film “The Aviation Movie” released June 5th on YouTube. The unique five part series, which took almost two years to create, combines footage from the Oslo Spektrum stop on Walker’s Aviation Tour and a narrative arc from the Walker cinematic universe. Woven in between the tracks and concert footage is a dynamic storyline from the World of Walker — after an apocalyptic event, a young woman, armed only with the AW logo, is on a journey to save the world. Along the way, she learns new skills and ultimately rebuilds society with the help of the like-minded Walker community. The film also features appearances by Walker’s collaborators Steve Aoki, Au/Ra, Isak, Iselin Solheim, Juliander, Julie Bergan, Omar Noir, Sophia Somajo, Tomine Harket, and Torine.

Walker latest singles include “Believers” featuring Conor Maynard, “Fake A Smile” featuring salem ilese, and “Space Melody (Edward Artemyev)” with VIZE and Leony. Previous collaborations include “Time,” a remix of his personal idol Hans Zimmer’s track. In 2019, he released a string of successful singles like “On My Way” with Sabrina Carpenter and Farruko and “Live Fast” with A$AP Rocky, in collaboration with the massive multiplayer online game PUBG, all while touring the world with his sold-out arena show “The Aviation Tour.” Since releasing his debut album “Different World” in late 2018, containing global sensation singles like the diamond selling “Faded,” “Alone,” and “All Falls Down,” Walker has played over 600 headline festival and arena shows, and picked up two Norwegian Grammy wins and a Billboard Music Award nomination, among others. Walker is the 9th most followed artist on YouTube, and the 20th most followed artist on Spotify, displaying the strength of his fanbase.

Walker to date holds over 130 million followers and 50 billion audio and video streams to his name, previously teaming up with massive hitmakers such as Ava Max, Noah Cyrus and A$AP Rocky, while producing remixes for internationally renowned artists like Sia, Coldplay, Kygo, Bruno Mars and Julia Michaels.

ABOUT IMANBEK

Coming onto the scene with the billion-streaming “Roses” Remix, Kazakh DJ Imanbek peaked at #4 on the Billboard Hot 100 and won the 2020 Grammy Award for ‘Best Remixed Record’, all at the age of 20.

Having entered the official top 20 most Shazamed songs all time, Imanbek held the position as the #1 most shazamed song globally for 13 consecutive weeks and peaked at #1 on the official UK charts.

Imanbek’s following releases has consisted of industry juggernauts like J Balvin, Usher, Tory Lanez, Zara Larsson, Sean Paul, Marshmello, Rita OraDon Diablo, Afrojack, Martin Jansen, VIZE, Trevor Daniel, Goodboys, Fetty Wap and many more.

Connect With Alan Walker

Website – YouTube – Spotify – Facebook – Instagram – TikTok – VK – Twitter

Connect With Imanbek

Website – YouTube – Spotify – Facebook – Instagram ­– VK – Twitter

The Leather City

By Armon Hayes

Superheroes are as custom as their outfits. Living in a world where versatility and luxury are never compromised, The Leather City is the destination where craftsmanship meets your leather desires.

Amazingly stitched pieces of premium quality are seamless when it comes to design. Rooted in heritage, The Leather City proudly represents over 22 years of leather goods at their most polished.

The pop culture partnership with the Canada-based company comes at a time when we all could tap into our inner “superhero”. From Black Panther to Deadpool, Superman to Batman and Captain Marvel to Nightwing, The Leather City’s superhero jackets let us embrace the spirit of our heroes at a time in which our world could use a few high-powered individuals battling for justice.

Building bridges in Africa and Dubai, the high fashion brand diversifies its efforts to further its commitment to heritage. The Leather City doesn’t just make jackets. These pieces are leather artwork lined and designed to cater to extraordinary lives, and the zipper closure jacket is premium to its smell and tailored fit.

The Leather City is following these superheroes with a goal to protect, though not against aliens, supervillains and evil gods. They are providing workers with items like gloves, masks, hand sanitizer and soap to counter the spread of COVID-19 and keep their customers safe.

Shades by Saint Owen

Rolls Royce Logo illustration done by Mina Tocalini of 360 MAGAZINE.

New RR Ghost

In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.

· First of four animated films offering insight into the substance underpinning new Ghost goes live

· Post Opulence identified as emerging design movement defined by reduction and substance

· Podcast series exploring design and engineering philosophy of new Ghost available now

More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. Like the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.

Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product myopically focussed on the requirements of these remarkable men and women. These insights were what informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.

As with all primary research conducted by the marque’s specialists, these experts were also asked to present their findings. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.

The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally codenamed Post Opulence. Cloke says, “We found that Ghost clients sought objects that are effortlessly, almost instinctively exceptional. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtfully designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment.”

The marque elected to use the increasingly popular medium of animated illustrations to convey these insights. Renowned illustrator, Charlie Davis, was chosen to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.

In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on AppleGoogleSpotify and Deezer.

POST OPULENCE: ROLL-ROYCE REVEALS THE SUPER-LUXURY CONSUMER INSIGHTS THAT FORMED NEW GHOST HERE.

Daniel Boulud, Vaughn Lowery, 360 Magazine

Daniel Boulud Opens Dubai Restaurant

Award-winning, Michelin-starred Chef, Daniel Boulud, to open first Dubai restaurant in Sofitel Dubai Wafi

Brasserie Boulud, a new dining concept by Daniel Boulud – chef-owner of award-winning restaurants around the globe – is set to open its doors this September within Sofitel Dubai Wafi in the United Arab Emirates. Inspired by the French art de vivre, Boulud’s very first restaurant in the Middle East will offer French-inspired contemporary cuisine, rooted in tradition.

While Boulud hails from outside Lyon, France, it is in New York, that he has truly mastered the dining scene and is today considered one of America’s leading culinary authorities. Renowned for the modern appeal he adds to soulful cooking in authentic French classics, he has continuously evolved his cuisine and expanded his dining concepts in Washington DC, Miami, Palm Beach, Toronto, Montreal, London, Singapore, and now Dubai.

Drawing on his vast culinary knowledge, Boulud has chosen French Chef de Cuisine Nicolas Lemoyne to take the helm of Brasserie Boulud. Bringing more than 15 years of experience under his chef’s apron including working at Restaurant Daniel, Boulud’s flagship restaurant in New York, Lemoyne will bring a completely new French experience to Dubai’s current dining scene. The menu is inspired by the rhythm of the seasons and the finest ingredients, with specialties such as Melon Soup with Shrimp and Lemongrass, Homemade Duck and Foie Gras Rillette, Terrine of Spiced Lamb with Eggplant, Dover Sole Veronique with Romanesco Broccoli, BB Burger with Tomato Confit, Arugula and Raclette Cheese, Chicken Tagine with Saffron Cauliflower and Green Olives, Apricot Clafoutis with Pistachio, and Tarte au Chocolat et Framboises.

Stepping into timeless elegance, the beautiful décor of Brasserie Boulud will capture the imagination of the most discerning of diners. As guests walk into the restaurant, the art deco design theme is apparent throughout the venue as modern styles are combined with fine craftsmanship and rich materials. Eyes immediately gravitate to the soaring mirrored ceiling accentuated by modern chandeliers and the classic neutral color palette provides an understated, modern and relaxed atmosphere. The open kitchen offers a multi-sensory dining experience as the chefs showcase their skills. During weekends, live entertainment will accompany the dining experience, inviting guests to take refuge from a busy city life and live the French way.

Said Daniel Boulud of the partnership, “We are so excited to be bringing Brasserie Boulud to our friends in the Middle East for the very first time and we cannot imagine a better partner than Sofitel, a brand that echoes so many of the principles we stand for. They share in our passion for excellence in both hospitality and cuisine, and we look forward to providing an extraordinary experience to their guests.”

When it comes to eating and drinking well, Dubai’s dining scene is renowned for its diverse and globally driven nature. However, Brasserie Boulud is set to be a unique destination in itself – a bastion of taste and the true meaning of gastronomie française.

About Chef Daniel Boulud

Daniel Boulud is Chef-Owner of several award-winning restaurants and the Feast & Fêtes catering company. While he hails from outside Lyon, France, it is in New York that he has truly mastered the dining scene and is today considered one of America’s leading culinary authorities. Raised on his family’s farm in the village of Saint-Pierre-de-Chandieu, the chef remains inspired by the rhythm of the seasons and menus driven by fine ingredients.

Since arriving in New York City in 1982, he has continually evolved his cuisine and expanded his reach across the U.S., as well as London, Toronto, Montreal and Singapore. His culinary empire has brought him many accolades, including two Michelin-starred flagship, Daniel in New-York. Boulud’s culinary style and reverence to mentorship is also reflected in ten books, including the definitive DANIEL: My French Cuisine (Grand Central Publishing, 2013), My Best: Daniel Boulud (Ducasse Books, 2014) and a recently updated version of Letters to a Young Chef (Basic Books, 2017. In 2015, the World’s 50 Best Restaurants awarded Boulud the Diners Club® Lifetime Achievement Award for his success as a restaurateur, businessman, and ‘chef who is revered as one of the world’s finest.’

About Sofitel Dubai Wafi

A sophisticated and chic address in the epicenter of luxury, Sofitel Dubai Wafi elegantly merges modern French art de vivre and ancient Egyptian heritage with the essence and culture of the UAE. Adorned with a gold pyramidion and in the shape of an obelisk, representative of the Luxor Obelisk currently in Paris, Sofitel Dubai Wafi majestically thrones in the heart of Dubai. Connected to Wafi, a premium shopping and leisure destination, the hotel is just 10 minutes away from Dubai International Airport, as well as major cultural and tourist attractions in the city.

Soloman Deksisa, Worknesh Degefa,Ethiopian, Dubai Marathon, sports, Vaughn Lowery, 360 MAGAZINE, Dubai, marathon, runners, athletes

Dubai Marathon

Ethiopian duo Soloman Deksisa and Worknesh Degefa will spearhead a strong elite field featuring major city marathon winners and athletes with more than 35 international victories between them when the Standard Chartered Dubai Marathon is staged on Friday (January 24).
 
Deksisa and Degefa boast the best Personal Bests in the men and women’s fields respectively and will be among the big favourites when the elite side of the IAAF Gold Label event race gets underway at 6am.
 
For Deksisa – who set his PB of 2:04:40 when finishing third in Amsterdam in 2018 – it’s a debut appearance on the flat and fast roads of Dubai and the 25-year-old will be looking to add to the back-to-back city marathon wins he enjoyed in Hamburg and Mumbai in 2018.
 
Another Dubai debutant is Kenya’s Eric Kiptanui whose personal best of 58:42 makes him the fastest half marathon runner ever entered into the Standard Chartered Dubai Marathon and the 29-year-old can maintain Dubai’s reputation as being a perfect course for debutants.
 
It was only a year ago when Ethiopia’s Getaneh Molla won the race on his debut in a course record time of 2:03:34 – and Kiptanui has the explosive potential to continue this tradition and possibly end Ethiopia’s eight-year dominance of the men’s race.
 
But while Deksisa and Kiptanui are Dubai “new boys”, for Worknesh Degefa it’s a welcome return to one of her favourite hunting grounds. The diminutive 29-year-old holds the distinction of being the fastest Ethiopian female marathon runner of all time thanks to a stunning personal best of 2:17:41 – the fifth fastest marathon time ever run by a woman – set in Dubai just twelve months ago.
 
As well as that personal best when finishing second last year, Degefa won in Dubai in 2017 and finished 4th in 2018. A superb victory at the Boston Marathon back in April 2019 shows she remains a serious world talent and will start as a hot favourite this weekend.
 
As always, however, she will have her challengers, most notably former Boston Marathon winner Bizunesh Deba (2:19:59) and the up-and-coming Bedatu Hirpa, who won the 2017 Athens Marathon at the age of just 18.
 
Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and under the aegis of the Dubai Sports Council, the Standard Chartered Dubai Marathon has again brought together a field of elites with marathon victories to their names in cities such as Rome, Athens, Milan, Shanghai and Lisbon.
 
“We are pleased to be the title sponsor of the Standard Chartered Dubai Marathon for the 16th consecutive year,” said Rola Abu Manneh, CEO for Standard Chartered Bank, UAE. “This flagship event, now in its 21st year, has become one of the region’s most anticipated social and sporting platforms bringing together thousands of people from all over the world. For the few hours of the marathon, all participants are united on one single path – to the finish line.

“As well as the elite runners, the event will also attract athletes and participants who want to challenge themselves; some who want to be fitter and healthier; some who want to raise money for charity; and some who just want a fun day out with their friends and family. And just like every year, we will have over 600 people from Standard Chartered who will be volunteering or running at the event.”
 
While the elite fields will take to the roads at 6am on Friday with the masses off an hour later at 7am, the honour of getting the day’s action underway falls to a stellar international field of wheelchair athletes.
Among those starting a battle royale at 5.55am will be the defending champions Marcel Hug and Sandra Graf of Switzerland
 
“Last year we witnessed two new course records and some fantastic Marathon times,” said Event Director Peter Connerton. “This week, the course is the same for the 21st running of the Standard Chartered Dubai Marathon so we are looking forward to yet another high-quality race from a talented group of elite athletes.
 
“Our thanks go out to our sponsors as well as the Dubai Sports Council and all the Government bodies who come together to provide the framework for this event. Without their assistance and invaluable support, a race of this scale on the streets of the city would not be possible.”
 
Runners looking to take part in the Marathon, the 10km Road Race (8.15am) or the 4km Fun Run (11am) can register online until Thursday (Jan 23) either at dubaimarathon.org or at Run Number collection at Jumeirah Beach Hotel Conference Centre. UAE Nationals in particular are encouraged to take part in the event thanks to the ‘#My City_My Race’ campaign, launched by Dubai Holding.
 
Khalid Al Malik, Managing Director of Dubai Holding said: “We introduced the UAE National Winners Category for the Dubai Marathon as part of our ongoing commitment to community wellness and fostering Emirati pride. We are delighted to see that the number of Emirati participants has grown by 325% with more than ever before set to take part in the 2020 edition of the city’s signature fitness event.  I am also pleased to say that more Emirati women are participating in the Marathon. Last year, we saw almost 200 Emirati women running across the different race categories, which is 21% more than in 2018.“
 
He added: “This year, with our ‘#MyCity_MyRace’ campaign, we have put even more emphasis behind actively encouraging UAE Nationals of all fitness levels to take part in the 10km, 42km and Wheel Chair categories with early figures showing that 30% more will participate versus last year. We look forward to seeing record numbers of Emirati’s on the start line on Friday and hope that one day, the winner of the full marathon will be a UAE National.”
 
In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Holding, Masafi, Channel 4 Radio Network, Dubai Municipality, Dubai Police and the RTA. Live TV streaming of the race will be available at http://bit.ly/DubaiMarathon2020.

Dubai marathon, uae, 360 MAGAZINE, Ruth Chepngetich

DUBAI MARATHON

ALL EYES ON STANDARD CHARTERED DUBAI MARATHON AFTER FORMER WINNERS ARE CROWNED “WORLD’S BEST”

Following the crowning of Standard Chartered Dubai Marathon winners Lelisa Desisa and Ruth Chepngetich as Marathon Runners of the Year, all eyes will now turn to the 21st staging of the Middle East’s premier marathon on January 24 and the potential emergence of new running talent.

The 2019 ‘Best Marathon Runner’ award was made to both Desisa and Chepngetich by the Association of International Marathons and Distance Races (AIMS) at the end of a year that saw them both add Marathon World Championship titles to their already impressive CVs.

But it was on the flat and fast streets of Dubai that Desisa of Ethiopia and Kenya’s rising star Chepngetich first made their marks in the record books – just two of a growing number of world-class distance runners to launch their careers in the emirate.

Making his marathon debut in Dubai in 2013, Desisa won in 2.04.45, while in January 2019 the diminutive Chepngetich produced one of the best women’s performances of all time as she stormed to victory in 2:17:08, now the fourth fastest in history.

“Over the past ten years or so, the Standard Chartered Dubai Marathon has consistently produced race winning times that rival and often exceed the Marathon Majors,” said Event Director Peter Connerton.

“The city is now firmly recognised as hosting one of the fastest routes in world athletics. Established elite athletes as well as up-and-coming runners are always keen to take part in what is the first major event of the new year. With the benign weather conditions, excellent road surfaces and a flat course, the athletes know they can target a personal best and even a new course record in Dubai.”

While the Standard Chartered Dubai Marathon has been held in various parts of the city – with race routes that have included both the Sheikh Zayed Road and Downtown Dubai – in recent years the race has settled on a home stretching out along the city’s Jumeirah Beach Road in the west with a finish in the shadow of the seven-star Burj Al Arab Hotel.

Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the 2020 event is expected to see more than 30,000 runners sign up to take part.

 The race – the 21st in the event’s history – will again see the runners compete in the same location with competitors spread across three races, namely a 4km Fun Run, the hugely-popular 10km and the traditional Marathon distance itself.

Entries are already building up as runners from home and abroad get set for the biggest mass participation sporting event in the region. Runners looking to sign up and take part in any of the three categories can do so online at www.dubaimarathon.org

In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Holding, Dubai Municipality, Dubai Police and the RTA.