Posts tagged with "Dubai"

Beyoncé performs in Dubai at Atlantis Royal Resort via 360 MAGAZINE.

BEYONCÉ IN DUBAI

Beyoncé opens with a rendition of Etta JamesAt Last in front of an invitation of 1,000 personalities and celebrities, she performed a total of 19 songs.
‘Global Living Legend’ and ‘Powerhouse’ performed an effortless feat at the new Atlantis Royal Resort in Dubai. Mrs. Shawn Carter sang several smashes: Crazy in Love, Naughty Girl, Drunk in Love, and Brown Skin Girl (featuring her gorgeous Grammy award-winning daughter, Blue Ivy Carter).

After a five-year break in concert, Beyoncé has charmed audiences with her exhilarating escapades. With fireworks, choreography, and sounds larger than life, she gave a memorable show to the residents.

At the moment, the unrivaled ‘Entertainer of the Century’ continues to tackle social giant TikTok with her enchanting vocal acrobatics.

It has been reported that this special one-hour presentation earned Queen Bey an unprecedented, whopping $35 million pay-day.

IN OTHER NEWS

Ivy Park Drops Basketball Sneaker

Photo: Courtesy of Parkwood Entertainment

ROLLS-ROYCE × SACHA JAFRI art installation ROLLS-ROYCE × SACHA JAFRI art activation in Dubai via 360 MAGAZINE.

ROLLS-ROYCE × SACHA JAFRI

ROLLS-ROYCE UNVEILS BESPOKE PHANTOM ‘THE SIX ELEMENTS’ IN DUBAI FEATURING HAND-PAINTED SACHA JAFRI ARTWORK.

  • Rolls-Royce reveals Phantom ‘The Six Elements’ at a gala event in Dubai, UAE
  • A series of six one-of-one Phantom Extended Series II motor cars, representing an unprecedented convergence of fine art, design, technology and craftsmanship
  • Created by the Rolls-Royce Bespoke Collective, at the Home of Rolls-Royce at Goodwood, resident Bespoke designer in the Private Office Dubai and dealer partners in Dubai and Abu Dhabi, in collaboration with world-renowned British artist Sacha Jafri
  • Each car includes a unique Gallery artwork, hand-painted by Jafri, inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air – plus a sixth, Humanity
  • At stage one of its journey, the Series has raised in excess of $1 million for charity; with a unique fundraising NFT in each motor car creating ‘the Rolls-Royce that keeps on giving’

Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.

This unprecedented project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series II motor cars, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by one of the world’s most influential living painters, British artist Sacha Jafri, who is based between Dubai, London, and New York.

These stunning works of art are displayed in the gallery, the unique glass-enclosed space running the length of Phantom’s fascia. Each is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’, which holds the official Guinness World Record for the largest painting ever produced on canvas.

Phantom ‘The Six Elements’ was designed, developed and hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020 and has taken two years to complete.

As well as their individual Gallery artworks, the cars feature a number of additional Bespoke elements reflecting Rolls-Royce’s unrivaled capabilities. These include Jafri’s personalised Heart-motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.Accordingly, each car features not only its own original Jafri artwork, but also its own unique NFT, which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for the future charitable donations.  The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment

At the unveiling, it was announced that the project, at stage one of its journey, has already substantially exceeded its initial $1 million target, with all six motor cars have been allocated to customers in Dubai and the wider Middle East region.

“Bespoke IS Rolls-Royce, and our Bespoke Collective’s skills, artistry, and reputation are unrivaled. As this amazing project demonstrates, the world’s leading artists now actively seek opportunities to work with us, extending and informing their own practice and creating motor cars that are works of art in their own right. With his wonderful hand-painted gallery pieces, Sacha Jafri provides an extraordinary demonstration of how Phantom Series II provides the perfect blank canvas for bespoke commissions.

We’re delighted to see these motoring masterpieces come to life after a remarkable journey of collaboration, creativity and craftsmanship. We’re also thrilled that the project has fulfilled its original, primary purpose, and raised such a significant sum for worthy causes. I would like to congratulate everyone involved, both at Goodwood and in the Middle East, on this inspiring achievement.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

ROLLS-ROYCE × SACHA JAFRI art installation ROLLS-ROYCE × SACHA JAFRI art activation in Dubai via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation in Dubai via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation in Dubai via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation in Dubai via 360 MAGAZINE.
Arab Fashion by Arab Fashion Council Press via 360 Magazine

Arab Fashion Week Returns

Arab Fashion Week Returns to Dubai Design District with an International Line-up of Women’s Shows and a Pioneering Collaboration

  • Barbie will take center stage through global collaboration with Lebanese designer Jean Louis Sabaji
  • For the first time, Arab Fashion Week will host over 35 designers from the MENA region, as well as Europe, Asia, and the Americas, within the d3 space and on its B2B platform
  • Eco-conscious brand The Giving Movement will debut its new clothing line FiftyMade
  • Sustainability and fashion tech will be paramount on the runway

Michael Cinco, Arab Fashion Week

In a strategic partnership, the Arab Fashion Council and Dubai Design District (d3) are delighted to announce the return of Women’s Arab Fashion Week with Couture FW 22/23 and Spring Summer 2023 Ready-To-Wear shows taking place at d3 from October10-15, 2022.

Staged within the city’s design and fashion pulse, the creative world – and more than 35 designers – will unite in Dubai at d3. Supported by TECOM Group PJSC’s creative platform, the six-day calendar will be packed with runway shows, an international collaboration, roundtable talks, and activations.

As the global fashion industry continues to emerge from the pandemic, Arab Fashion Week will welcome regional and international editors, buyers, industry leaders, and global celebrities, to view a curated selection of fashion-forward designers from the MENA region, Europe, the Americas and Asia.  A roster of new designers and returning ones are expected to be on the season’s dynamic calendar and La Fédération de la Haute Couture et de la Mode, the French body responsible for coordinating Paris Fashion Week, will once again present Paris-based label Weinsanto.  It will be the fifth occasion in which Weinsanto participates at Arab Fashion Week, highlighting the ever-growing relevance of Dubai to global brands.

The Giving Movement

An occasion of firsts, UAE-based brand, The Giving Movement will debut its new range of clothing named FiftyMade on the catwalk, while Atelier Forger will take centre stage as the first Syrian label to showcase at Arab Fashion Week.

Emerging and established designers from as far afield as Mexico, Nicaragua, Thailand, Malaysia and Ukraine will also be participating in Arab Fashion Week for the first time – and these are in addition to names from the UAE, Saudi Arabia, Lebanon, Jordan, Palestine, Iraq, Iran, Libya, Turkey, India, Indonesia, Vietnam, France, the UK, the Philippines, Poland, Romania, Paraguay, and Belarus.  Some 23 countries will be represented in total.    

Furthermore, Arab Fashion Week will kick off with a special event commemorating Barbie, the 2021 recipient of the Fashion Icon Award. The Arab Fashion Council forged a one-of-a-kind collaboration with the world’s most diverse doll, tapping Lebanese couturier Jean-Louis Sabaji as the first Arab designer ever to work with the global icon, following similar partnerships with Balmain and Moschino. The historic capsule will be unveiled on October 10 at d3.

Jean Louis Sabaji

To usher in the season of physical presentations, the runway shows will be broadcasted on live screens positioned around the d3 space. The public will also be invited to view the live shows via the Arab Fashion Week and Arab fashion Council social media platforms.

Khadija Al Bastaki, Vice President of Dubai Design District (d3), said: “We are proud, with our strategic partner the Arab Fashion Council, to announce the line-up for this autumn’s Arab Fashion Week, which will be by far, the largest edition to date with more than 35 designers set to hit the runway over the six-day event – from all corners of the world. We look forward to welcoming the creative community to d3 to engage, connect and be inspired, and to see many emerging and established talents hit our runway for the first time, as well as to partake in workshops, panels and wider activations. It is very much our mission at Dubai Design District to elevate the creative ecosystem here in Dubai and the wider region with opportunities to showcase, tap into new stakeholders and audiences, and – most importantly – rethink the regular. Arab Fashion Week continues to be at the very heart of our regional fashion industry while also taking the global narrative on all that is happening here in our region to new heights, further growing Dubai’s reputation as a global fashion hub.  We look forward to welcoming all fashion lovers and enthusiasts.”

Khadija Al Bastaki, Vice President of Dubai Design District (d3)

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, says: “The Arab Fashion Council is focused on its ardent mission to build strategies and bridge the divide between international companies and regional ones – structured in a way that supports the Council’s mission dedicated to fostering and supporting the global trajectories of our local talent and businesses that represent our creative heartlands. We are very excited about having pioneered a global collaboration between Barbie and Lebanese couturier Jean-Louis Sabaji, the first Arab in history to work with the global icon. We also celebrate Arab Fashion Week’s success as the region’s #1 creative platform, propelling its designers onto a global stage and before international brands, buyers, and worldwide media. Together with d3, we continue to champion Dubai’s role as the region’s fashion capital.”

Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council

Serge Carreira, Head of Emerging Brands Initiative, La Fédération de la Haute Couture et de la Mode, said: “We are pleased to continue to strengthen on the long-run the collaboration with the Arab Fashion Council. Some of our most promising talents could build strong and consistent relationships and explore the market in the region season after season. This contributes undoubtedly to pave the way for a global success.”

The Arab Fashion Council is also pleased to announce the participation of its international corporate sponsors: Meta, Microsoft, Windows, Electra, Schwarzkopf professional, KIKO Milano, Waldorf Astoria DIFC, Launchmetrics, Ferronato Switzerland, and Quintessentially.

Serge Carreira, Head of Emerging Brands Initiative, Fédération de la Haute Couture et de la Mode

For more info on Women’s Arab Fashion Week, visit:
www.arabfashionweek.org
www.instagram.com/arabfashionweek/

Gucci resort handbags via 360 MAGAZINE

Gucci Resort

Forever exploring its long-held legacy in travel, a constant source of inspiration within every collection, the House presents an ode to the seasonal ritual of setting off to seaside locales. The Gucci Resort Collection features a selection of items unique to the world’s top travel destinations, transforming the vacation wardrobe into a colorful travelogue. Bags, sunglasses, hats, and beach blankets make up the exclusive local product offers, while the ready-to-wear and shoes will be available across all resort locations as well as on Gucci.com.

At the center of the special selection is the GG monogram, reimagined with a zig-zag-patterned background and with vibrant color combinations unique to the specific warm-weather havens where they are exclusively sold. The cities featured within the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro. Inscribed with the name of the city that inspired the palette, each item becomes a travel memento, denoting the expansive narrative of an individual’s journey.

To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.

The collection will be distributed through designated stores and on Gucci.com. Additionally, at the resort destinations, special Pop-Ups inspired by beachside cabanas will also showcase an exclusive product offering.

#GucciResort

Creative Director: Alessandro Michele

Art Director and Photographer: Max Siedentopf

Make up: Camilla Romagnoli

Hair: Andrea Martinelli

Product Details

The Gucci Resort Collection features a wide range of products, creating a colorful getaway wardrobe.

The women’s ready-to-wear selection presents a variety of day dresses including cotton sangallo styles and printed muslin gowns enriched with colorful lace details. Perfect to pack, matching sets of GG tweed or GG chevron add an elegant yet relaxed feel. Swimsuits in a variety of styles come in bright hues, including a tie-dye print one-piece defined by a palm tree and the Gucci logo. As a part of the exclusive destination offer, T-shirts, sweatshirts, and shorts feature the names of select cities. 

The men’s ready-to-wear is defined by lightweight knitwear and linen jackets, as well as patterned button-downs and tie-dyed T-shirts and sweatshirts—all in seasonal hues. There is also a full selection of denim shirts, shorts, and pants featuring playfully embroidered patches.

The handbag selection sees a reimagination of the GG monogram, with a zigzag pattern reinforcing its bold energy. Emblazoned across lined raffia-effect totes, beauty cases, and mini bags, each palette variation is unique to the resort destination and features a leather label identifying which city inspired the design. Select places will also present unlined raffia tote bags. 

Offered worldwide, the Resort shoe selection features styles envisioned for holidays spent by the sea. Whether donning a flat or platform sole, espadrilles show off the colorful GG monogram woven from a raffia-effect material. The product selection also includes a number of women’s raffia-effect sandals with a flower-like design. The men’s collection features GG monogrammed espadrilles and Gucci Tennis 1977 sneakers in colorful prints.

Completing the array of items envisioned for the seaside, beach blankets, as well as raffia-effect bucket and baseball hats also showcase the regionally exclusive combinations of hues of the Resort GG monogram design. A selection of crochet hats is available worldwide.

A selection of destinations including Cannes, Capri, Forte dei Marmi, the Hamptons, Ibiza, Marbella, Mykonos, Porto Cervo, and Rio de Janeiro will also introduce new color variations of signature Gucci Eyewear styles in acetate or combi constructions, available in the international fitting. Characterized by a Summery and colorful spirit, each design features the name of the city it was inspired by.

About Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches. Discover more about Gucci at www.gucci.com.

Rolls-Royce Dubai edition inside 360 MAGAZINE

ROLLS-ROYCE MOTOR CARS DUBAI

Rolls-Royce Motor Cars Dubai is accustomed to innovative artforms, and the new Carbon Veil is an exquisite addition to the Phantom Gallery. The construction technique, which involves applying 150 carbon fiber sheets, is genuinely ground-breaking; the result is ultra-stylish, contemporary and beautiful, and perfectly attuned to the aesthetic sensibilities of the Emirate of Dubai.”

Mamdouh Khairallah, General Manager, Rolls-Royce Motor Cars Dubai, AGMC

“It required a huge amount of experimentation to produce the Carbon Veil Gallery. The main challenge in creating the shape was ensuring that the weave of the carbon fibre remained horizontal and parallel throughout. It had to be perfect – because this is a Rolls‑Royce.”

Alastair Gibson, carbon fiber artist, and sculptor

Rolls-Royce Motor Cars Dubai, AGMC, is delighted to present a truly remarkable example of Bespoke artwork created for the marque’s pinnacle product, Phantom. The Carbon Veil has been specially developed for the Gallery area in the fascia, a feature unique to Phantom, where owners can choose to display an original work of art or design.

The Carbon Veil, which took two years to create, is made from carbon fibre. For most automotive applications, just three or four layers are used. For Rolls-Royce Phantom, no fewer than 150 sheets were permeated with resin and compressed to form a single, solid billet.

The work was commissioned and designed by the Rolls‑Royce Bespoke Collective based at the Home of Rolls-Royce in Goodwood, England, and realized by artist and sculptor Alastair Gibson, who combines knowledge and expertise gained in Formula 1 to create his carbon-fiber masterpieces.

The Carbon Veil introduces a highly contemporary note to Phantom’s interior, with sharp, angular surfaces and the distinctive woven surface synonymous with innovation, technology and performance. Depending on the client’s preference, the carbon fibre is finished in either clear or matte lacquer which brings out the weave pattern and protects it from harmful ultra-violet rays. The whole piece is sealed under a single pane of glass.

Each Phantom Gallery is individually assembled in the Clean Room at Goodwood. Completed in 2020, this medical-grade facility provides a 100% sterile environment where Bespoke items and other delicate components can be produced entirely free of dust and particles.

The gunmetal exterior is bolstered with an iced finish with gunmetal contrast bonnet, while the coachline and waftline are accented in a vivid mandarin orange. At the helm of the bonnet proudly stands the Spirit of Ecstasy crafted from carbon fibre.

Within the interior, the anthracite brightwork provides moments of contrast, along with the colour-keyed rotary controls and leather detailing. The dark tones and light leather flourishes beautifully accent the Veil Gallery upon the Phanton’s fascia. The flawless Black Pack elements on the exterior include an alluring black trim on the windows, the grille and the exhausts.

The Gallery is a space protected behind glass. This space affords the opportunity to introduce sharp and aggressive forms, which are unprecedented for a vehicle interior. The design of the faceted milled carbon fibre sculpture was originally inspired by the angular, aggressive, stealthy shapes of the 118 WallyPower.

The very attitude and nature of the Gallery has been extended to the other Bespoke details on both the exterior and interior of the Phantom it resides within. With a highly contemporaneous edge, the vehicle exemplifies the spectrum of Bespoke potential, with Phantom as a canvas quite like no other.

Alastair Gibson’s artwork is highly prized by collectors in North America, Europe, Asia, Australia, the Middle East and in his native South Africa, and can be viewed in galleries around the world.

Lexus Restaurant Gif by Reb Czukoski for use by 360 Magazine

INTERSECT BY LEXUS – NYC

Eccentric, experimental, exquisite – all are adjectives that best describe dinner at Intersect NYC

Intersect NYC is a co-operative project between Lexus and Union Square Hospitality Group, with additional locations in Dubai and Tokyo. Union Square Hospitality Group collaborates with a wide array of businesses: Anchovy Social (DC), Blue Smoke (NYC) and LoBall (NYC).

Intersect by Lexus is a dynamic and delicious encounter hosted in a handful of tech-forward cities where charismatic epicures, who themselves break the mold, are immersed in the automotive giant’s ecosystem without physically driving nor owning one of their vehicles. The venue can be defined as “a manifestation of omotenashi, a Lexus core value characterized by an unwavering commitment to exceptional hospitality.” Omote means public face, and “nashi” means nothing; omotenashi ultimately meaning that everything produced comes from the heart with honesty and no concealment. 

Situated in the trendy Meatpacking District of New York City amongst chic shops and nightlife, the physical unit of Intersect features an unrivaled open-air market, complete with a lounge, restaurant, and event space. The two-level, square-like locale houses an immersive environment of edible delights and whimsical handmade cocktails. The experience can be best described as living through the magic that is an episode of travelling host and star Anthony Bourdain‘s Parts Unknown. The overall atmosphere emits a decadent, intuitive and contemporary feel. Situated throughout the space are a vast assortment of cookbooks on mantelshelves, including The Thousand Dollar Dinner: America’s First Great Cookery Challenge by Becky Libourel Diamond. One particularly intriguing structure is an accent wall designed by lauded Japanese interior designer, Masamichi Katayama of Wonderwall. The installation, in close proximity to a black metal stairwell, is illuminated with recessed lighting and encased in glass, creating a moment where severe modernity meets the magical. The private dining room is an intimate space where an array of occasions can be held, wedding receptions, corporate gatherings and pop-ups in a reclusive yet bespoke setting. Intersect by Lexus is an ideal place for guests to be entertained, inspired, and educated, and serves as a conduit where ideas, people, and culinary creations unite.

The kitchen interchanges every six months – an ever-growing and evolving list of impressive artisanal cooks fabricate their own menu to challenge and delight visitors. Intersect by Lexus welcomed its seventh Restaurant-in-Residence, New Orleans’ Creole eatery, Compère Lapin. Chef Nina Compton owns and operates the New Orleans restaurant in tandem with Bywater American Bistro (BABs) where it is a well-loved hit in the Big Easy. 

Compton is the third chef chosen this year, and is a James Beard Award-Winner and Top Chef: New Orleans runner-up. Chef Compton graduated from The Culinary Institute of America in 2001 and first embarked on her remarkable professional career at Daniel in NYC. Chef Compton blends her signature Gulf coast ingredients with island flavors. Compton hails from Saint Lucia and her bill of fare is an array of Caribbean and Cajun-inspired dishes, such as dover sole meuniere and hot chicken. 

Currently, Intersect NYC is led by classically trained Executive Chef Nickolas Martinez, the former executive chef of Foragers. Chef Martinez established his own culinary identity through his Midwestern roots and passion for French techniques. Chef Martinez, like Chef Compton, graduated from the Culinary Institute of America. As executive chef, Chef Martinez prides himself in creating a “space dedicated to the ethos of the Lexus lifestyle, and a home to a unique dining experience.” 

This three-star Michelin restaurant remains on the minds some of the most influential critics, as well as in the memories of all those who have explored the flavors and festivity firsthand. The service, presentation and wine pairings are unprecedented in their attention to palettes and details. 360 MAGAZINE had the opportunity to enjoy the pour deux menu among other enticing choices, sampling many of the most acclaimed dishes currently in circulation.

We began with two cocktails: the Ruby Lo-Ball and the Best Bank Punch. The Ruby features a fruity concoction of port wine, apple, ginger, and soda, for something refreshing with a bit of a snap, while the Punch, a drink of vodka, lillet, thai basil, passionfruit, and Sirop JM was both stronger and herbier. While both served up a revitalizing and uncommon flavor dynamic, we preferred the Ruby Lo-Ball as our cocktail of choice. After these early drinks, 360 turned to wine for the remainder of our meal. With a divine wine-list curated alongside the main dinner menu, every choice is certain to impress, and 360 was utterly charmed by our choices. A Bourgone Aligote, a very dry white French wine, as well as a Zind Chardonnary, a white blended with fruity notes that was not very oaky but with a sense of tartness, dazzled.

The food itself surpassed all expectations, proving the multifaceted style of the space extended to the delectable food. For our appetizers, we selected the hush puppies with cilantro crema, a light and delicate take on a classic, as well as the Louisiana barbecue shrimp with chervil and baguette and the stuffed back crab served with uni butter and charred lime. All these impressed – the upscale takes on Southern classics captivated a certain sense of comfort while still being creative, decadent, and extravagant. This tradition continued into the entrees, where 360 pursued the “pour deux” – for two – menu, where one large serving plate is presented to two diners to share. This is not only a meal for romantic evening – everyone from couples, to friends, to business partners took part in this unique savory affair. 360 sampled both the hot fire chicken with red beans and rice as well as the dover sole meuniere with brussels sprouts amandine served with celery root and parsnip puree. The sole, perfectly baked in a warming butter sauce, as well as the succulent and crispy chicken with a fiery side, left our team more than satisfied with its mouth-watering excellence. An airy mango sorbet cooled things off before our main dessert, chocolate with passionfruit and a cashew croquant, an ambrosial finish to a perfectly piquant meal. 

Intersect NYC, from its style to its connoisseurs to its ambitious culinary pursuits, enamored 360 all the way through. For a sleek and satisfying adventure, Intersect NYC is the ultimate dinner venue.

Article by: Vaughn Lowery, Armon Hayes, Elle Grant, McKinley Franklin

Vertex Consulting Group – Examining an Innovator

Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex. 

The History of Vertex 

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view 

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave. 

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

chocolate academy dubai image for use by 360 magazine

CHOCOLATE ACADEMY CENTER DUBAI

Bringing chocolate expertise to the growing Middle East region

Barry Callebaut opens CHOCOLATE ACADEMYTM Center Dubai at the foot of Burj Khalifa

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, inaugurated today its relocated CHOCOLATE ACADEMYTM Center Dubai, which is now at the foot of the Burj Khalifa, one of the world’s most iconic landmarks.

This new location and facility will be the creative platform for chefs and artisans to showcase and develop their talent and skills. As CHOCOLATE ACADEMYTM Center Dubai is part of the wider CHOCOLATE ACADEMYTM Center network with 24 academies across the globe, it will be the best platform to bring renowned chefs to Dubai to inspire, train and advise local artisans.

Commenting on the launch event, Chef Romain Renard – Head of Chocolate Academy Centre Dubai said, “With our new set up we aim to elevate the experience of all chocolate professionals in the region who wish to create and express themselves. It is a unique place where we are cultivating an atmosphere of curiosity, creativity and inspiration for both professionals and chocolate lovers.”

With a team of dedicated chefs, CHOCOLATE ACADEMYTM Center Dubai plays its role to inspire and educate the industry around chocolate and bring new techniques to artisans, pastry chefs, confectioners, bakers and caterers. The CHOCOLATE ACADEMYTM Center Dubai also plays an important role to drive innovation as consumption patterns are changing more towards premiumization and new concepts in terms of design, color and flavors. As of October 21, courses and events with physical attendance will start again.

Amine Mebrouki, General Manager Middle East & North Africa, said: “The chocolate market is recovering in the Middle East region. The CHOCOLATE ACADEMYTM Center Dubai supports local businesses in finding the right chocolate solutions to help them win in the market. From empowering women and young talents, to supporting new concepts: The CHOCOLATE ACADEMYTM Center Dubai is the place to be in the Middle East region for everything related to chocolate.”

Rogier van Sligter, President EMEA (Europe, Middle East, Africa), added: “This is an important moment for Barry Callebaut’s presence in the Middle East region. The relocated CHOCOLATE ACADEMYTM Center Dubai will strengthen the collaboration with our customers in the growing Middle East region, helping them to develop their own profile in terms of taste and flavor. Initiatives like this help to grow the Gourmet business in the Eastern part of our EMEA Region.”

The center will also serve as a meeting place for chocolate professionals encouraging the exchange of technical expertise among each other.

Further stating on his part, Anuj Pachauri Marketing Manager – Barry Callebaut Group stated, “We believe the new location of CHOCOLATE ACADEMYTM Dubai will become the beating chocolate heart for chefs and chocolatiers not only in Dubai but in the whole Middle East. This will bring us closer to our customers, helping them express themselves in best possible way.”

For more information about the Barry Callebaut CHOCOLATE ACADEMY™ centers please visit their official website.

Alan Walker via RCA Records for use by 360 Magazine

Alan Walker × Georgia Ku – Don’t Hold Me Down

Alan Walker releases his brand new single “Don’t You Hold Me Down” which is co-written by and features UK singer and songwriter Georgia Ku. Her writing credits most notably include “Scared To Be Lonely” (Martin Garrix and Dua Lipa) , as well as singles by Iggy Azalea, Fifth Harmony and MØ to name a few. She was a featured artist on the 2018 NOTD and Felix Jaehn single “So Close,” which peaked at #11 on the Billboard Dance Chart.

Listen to “Don’t You Hold Me Down.”

The single is available today alongside an elaborate video filmed in the same gaming/racing setting as his previous video for “Sweet Dreams.”  Check out the music video to “Don’t You Hold Me Down” HERE.

“Don’t You Hold Me Down” is featured on a club-oriented EP titled Walker Racing League, slated for release on September 10. The EP will also include “Sweet Dreams” with Imanbek, “Space Melody” with VIZE, and a soon to be announced new single.

About Alan Walker

“Don’t You Hold Me Down” follows Walker’s recent tracks, “Sweet Dreams”, “Believers” featuring Conor Maynard, “Fake A Smile” featuring Salem Ilese, and “Space Melody (Edward Artemyev)” with VIZE and Leony. Walker’s previous collaborations also include “Time,” a remix of his personal idol Hans Zimmer’s track. In 2019 he released a string of successful singles including “On My Way” with Sabrina Carpenter and Farruko and “Live Fast” with A$AP Rocky, in collaboration with the massive multiplayer online game PUBG, all while touring the world with his sold-out arena show “The Aviation Tour.”  Since releasing his debut album Different World in late 2018, containing global sensation singles like the diamond selling “Faded,” “Alone,” and “All Falls Down,” Walker has played over 600 headline festival and arena shows, and picked up two Norwegian Grammy wins and a Billboard Music Award nomination, among others. Walker is the 9th most followed artist on YouTube, and the 20th most followed artist on Spotify, displaying the strength of his fan base. Walker to date holds over 130 million followers and 50 billion audio and video streams to his name, previously teaming up with massive hit makers such as Ava Max, Noah Cyrus and A$AP Rocky, while producing remixes for internationally renowned artists like Sia, Coldplay, Kygo, Bruno Mars and Julia Michaels.

illustration by Mina Tocalini for use by 360 Magazine

ARMANI HOTELS × LUSH EXPERIENCES

ARMANI HOTELS SELECTS LUSH EXPERIENCES TO REPRESENT ITS TWO UNPARALLELED PROPERTIES IN DUBAI AND MILAN

Lush Experiences, one of travel’s premier sales, marketing and representation organizations boasting long held and deep relationships with travel advisors and members, today announced Armani Hotels has selected it to represent its two distinct hotels in Dubai and Milan to travel advisors and the travel industry across North America. Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani and Emaar Properties with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world’s most important cities and holiday destinations.

The name Giorgio Armani is synonymous with high fashion, extraordinary design, and the epitome of true luxury. The Armani Hotel Dubai, the first of the two Armani designed and developed hotel properties, is in the Burj Khalifa, the world’s tallest tower, in downtown Dubai. The Armani Hotel Milano that followed the development of the Dubai property anchors the world-famous Milan fashion district. Both hotels exemplify the warm Italian style that are the global signature of the designer himself.

We have decided to start a journey of collaboration with Lush Experiences because of their reputation, being active and dynamic in the market and absolutely for the fine collection they are already representing: We are expecting a huge growth in terms of brand awareness and how that can positively impact the hotel,” said Milan General Manager Giuseppe Losciale.

Everyone knows the Armani name is the definition of understated elegance. Both the hotels in Dubai and Milano showcase this in a way that defines their respective destinations. Milan as the epicenter of design and fashion, and Dubai as a place where luxury abounds.  We are humbled to add Armani Hotels to the Lush Experiences unparalleled curated collection and look forward to showcasing these uniquely world-class hotels to the top travel advisors in North America,” said Brad Beaty, Co-Founder of Lush Experiences.

About Lush Experiences 

Lush Experiences is one of travel’s premier sales, marketing and representation organizations boasting long held and deep relationships with travel advisors and members. Proud of a client retention rate greater than 90%, one of the highest in the industry, Lush Experiences is all about professionalism, service, and your success.

Lush Experiences prides itself on making travel advisor’s work simpler and effortless and approaches its member’s business with a philosophy that “every booking is a relationship.”

Lush Experiences portfolio is comprised of the finest luxury hotels and destinations throughout the world. From regions including Asia Pacific to Europe to Mexico and the Caribbean, its members are recognized by travelers and travel professionals as being among the most prestigious names in the industry. Also offering destinations services, the experienced team at Lush Experiences treats its clients and relationships as family and the results show it.