Posts tagged with "parkwood entertainment"

Beyonce adidas x IVY PARK RODEO collection illustration via Alex Bogdan for use by 360 Magazine

IVY PARK RODEO

adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

Ditch the ten-gallon hat and say “howdy” to stylish, western wear. adidas and Beyoncé are returning to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. Beyoncé recently featured the fierce collection on the cover of Harper’s Bazaar. 360 Magazine is impressed at this fashionable collection that brings to light an important history that often goes unspoken. The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Cowboys and cowgirls of all ages can join in on the fashion show. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.

Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag. The footwear offering is exciting as well, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

adidas x IVY PARK Drop 4 consists of the IVP Super Sleek “Chunky” (priced at $140), the IVP Forum Mid (priced at $150), and the IVP Ultraboost (priced at $200.)

It is clear that adidas x IVY PARK  prioritizes inclusivity and diversity within all of their drops. Within this new capsule, clothing sizes range from XXXS-4XL / 1X-4X. Unisex sizes range from 4 US – 14 US, and specific women’s sizes range from 5 US – 14 US. Clothing prices range from $45 to $200 for adults.

With over 58 adult apparel styles, 5 adult footwear styles, and 13 accessories styles, there are plenty of choices for any wardrobe. Accessories including unisex hats, unisex bags, a denim bucket hat, a durag, socks, and bandanas. Accessory prices range from $25 – $75.

The collection concentrates on centering aesthetically pleasing colors and prints, including Dark Denim, Glory Blue, Dust Purple, Purple Glow, Ambient Blush, Prints are Dark Denim Monogram, Purple Glow Dark, Brown Cow Print. The soft, high-quality fabrics used in this collection include 100% Cotton 16.5oz blue twill denim, 99% Cotton 1% Elastane 10.8oz stretch blue denim, and 100% Cotton 13oz cow print cotton twill denim.

adidas and Beyoncé Introduce Kids’ Apparel for the First time with Fourth adidas x IVY PARK Collection: “IVY PARK Rodeo”

With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of looks in sizes 2T-XL. Taking its creative inspiration from the adult collection, the line appeals to fashion conscious grown-ups who have a fresh eye on style and want their ‘mini-me’s’ to enjoy their wardrobe choices with the same enthusiasm and playful attitude towards fashion.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience reimagined for the next generation. Highlights from the collection include purple glow cow print tights and a graphic t-shirt which reads ‘brought up rodeo’ in a printed cursive script font, as well as hoodies, shorts, sweatpants, and plain t-shirts.

The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19th and is followed by a wider global launch on August 20th.

The adidas x IVY PARK Drop 4 Kids offering consists of 16 kids apparel styles that include foundation and activewear (t-shirts, hoodies, shorts, sweatpants, and tights). Colors used within the collection include Purple Glow, Glory Blue and Ambient Blush and Off-White along with the Purple Cow Print. Clothing sizes range: 2T-XL for kids’ apparel and will be priced from $20 to $65.

  • Foundation: Washed French Terry Hoodie, Sweatpants, Crop and Graphic Tee
  • Active: Base Layer Boys Top and Tight, Woven Windbreaker and Short, Cow Print tight for Girls
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce adidas x IVY PARK RODEO KIDS collection image via Kathryn Stelmack at PaulWilmotCommunications via Byl Thompson at Parkwood Entertainment for use by 360 Magazine
Beyonce illustration by Kaelen Felix for 360 Magazine

BEYONCÉ WINS 28TH GRAMMY

*Beyoncé wins 28th Grammy

Ivy Park x Adidas to Drop Drip 2.2

By Hannah DiPilato

After an incredibly successful clothing drop of the Adidas x Ivy Park collection, Beyoncé is at it again with a darker line. Adidas x Ivy Park’s Drip 2 sold out almost instantly, but a line that Beyoncé dubbed “Drip 2.2: Black Pack” is coming soon. 

The Ivy Park Instagram account, @weareivypark, posted a teaser video of the collection captioned “THIS IS MY PARK.” Beyoncé also uploaded three posts on her Instagram to showcase the collection’s styles.

The line will debut on the Adidas website in the United States on November 17 and worldwide on the Adidas website on November 18. The collection will be available in-store on November 19. Hopefully, if you weren’t able to snag something from the first collection, these three days will be your lucky chance. 

Drip 2.2 has much more neutral colors than the original Drip 2 drop. Drip 2 had a variety of bright green and teal colors and Drip 2.2 will feature black and nude. This makes the upcoming collection a bit more versatile and fitting for the winter months. 

According to Teen Vogue, the designs “are similar to the last two drops; biker shorts, [sports] bras, a jumpsuit, sweats, fanny packs, and more. The only thing that’s really changed is the colors.” 

A landing page announcing the launch can be found on Beyoncé’s website that shows off some of the styles we can expect next week. Teen Vogue also featured images of the collection. 

British Vogue will feature Beyoncé on the cover of their December issue this year. Beyonce is shown in many stunning outfits throughout the shoot. In one image, she is showing off one of the neon looks from the Adidas x Ivy Park Drip 2 collection. The neon green jumpsuit is paired with a bold, dazzling necklace and a bright green bucket hat. 

The three beautiful covers of Beyoncé were photographed by Kennedi Carter. According to Billboard, the 21-year-old photographer is the youngest photographer to shoot a cover in British Vouge’s history. 

The December issue will also include an interview with Beyoncé conducted by Edward Enninful that shares how Beyoncé conquered 2020. She even shares that the most recent Ivy Park collection was inspired by quarantine. 

“During quarantine, fashion was a place of escape for me. My kids and I came up with Fashion Fridays,”  Beyoncé said. “Every Friday, we would dress up in my clothes or make clothes together and take each other’s pictures. It became a ritual for us and an opportunity to handle this crazy year together,”

“The newest Ivy Park collection was inspired by this new tradition. It consciously uses bright, bold colours to remind us to smile,” she continued. “I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing. They brought me joy and made me smile in the midst of a tough time for all of us.”

This interview allows Beyoncé to dive deeper into her thoughts on fashion and her Ivy Park x Adidas collection. Along with the interview being featured in the December issue of British Vogue, it’s available on Vogue’s website

Ivy Park has been killing the athleisure game since it was founded in 2016. The company was originally joined with the popular store Topshop, but Beyoncé split from the Topshop name after allegations against the Ivy Park co-founder Sir Phillip Green. 

Beyonce spoke in Elle about the origin of Ivy Park. “I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running, said Beyoncé. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline.”

In 2019, the collaboration between Ivy Park and Adidas was launched and marked the rebranding of Ivy Park after splitting from Topshop. Now Ivy Park and Adidas are making waves with their joint collections. The collections have featured athletic clothing as well as spunky accessories. 

Follow Beyoncé on Instagram, Twitter and Facebook to make sure you don’t miss updates about the collection. You can also follow Ivy Park on Instagram and Twitter for recent updates. Make sure to mark your calendar for the release of Drip 2.2.

Sneaker Illustration for 360 mag by Kaelen Felix
Chloe x Halle illustration by Kaelen Felix for 360 Magazine

CHLOE X HALLE

RELEASE ALTERNATE VERSION “TIPSY” AND COVER OF “SENDING ALL MY LOVE” FOR SPOTIFY SINGLES

LISTEN HERE 

Chloe x Halle has shared two new tracks for the latest installment of Spotify Singles, marking the second-ever Are & Be-branded Spotify Singles release. 

Recorded in LA, Chloe x Halle performed a stripped-down version of their hit single “Tipsy” from their recently released album Ungodly Hour as well as a cover of Zhané’s “Sending My Love,” with Chloe x Halle adding their subtly electronic 90s-R&B-inspired twist. Listen to both songs HERE.

“We first fell in love with ‘Sending All My Love’ by Zhané because our parents would blast it all around our house in Atlanta,” says Chloe x Halle. “We fell in love with the fact that they’re a duo as well, and how their voices blended so nicely together.  It was very inspiring to us as a duo too!” 

Ungodly Hour is available HERE.  

www.chloexhalle.com
@chloexhalle

About Spotify Singles

Driving more than four billion streams since the program began in 2017, Spotify Singles was created to give artists an opportunity to record new versions of their own songs, and the songs of the artists they love. The Singles scope includes a unique version of each artist’s own song (Side A) and a cover song of their choosing (Side B). To date, there have been over 300 Singles recorded as part of the program.

Vaughn Lowery, Armon Hayes, Beyoncé, IVY PARK, Adidas

Adidas × Ivy Park

By Armon Hayes × Vaughn Lowery

“These barriers are not going to stop me,” is the opening line of the latest #Adidas×IVYPARK campaign.

The highly anticipated collaboration with Beyoncé and ADIDAS made the world stop this past weekend. Like her music, the lifestyle brand is inclusive, evoking strength and identity. Gender fluid with neutral color pallets for effortless layering during the time of year. On trend. It’s aesthetically pleasing athleisure with the intended functionality backed by the workmanship of an apparel powerhouse.

The collection includes footwear which will entice any sneakerhead. Four sleek vibrant designs starting at $99 coupled with accessories and branded grillz.

In activation of the release, this week the Beyhive sent orange care packages to various celebrities: Megan Thee StallionReese WitherspoonCiaraCardi B and Diplo. Rolling racks, trunks and boxes were chosen by the superstar herself with ‘love and respect.’

360 MAGAZINE teammates rocked the unisex cargo sweat ($85) paired with matching sweatshirt. The Nite Jogger sneakers ($159) were enunciated with a branded key chain.

And, if you were one of the lucky handpicked few, you received a luggage tag alongside of an inserted note from the Queen Bey herself.

With many of the items being SOLD OUT within hours of its online discharge, this launch is sure to be one of the most successful drops in both brand’s histories. Definitely a strong departure from Topshop (originally a partnership with British billionaire Sir Philip Nigel Ross Green, she’s now the sole owner).

Buy HERE.

Available in select stores.

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Beyoncé × Jay-Z Joint Album

Beyoncé and Jay-Z release joint album “Everything Is Love” exclusively on Tidal while on the OTRII tour in the UK. Off the heels of the accomplished Lemonade album and Jay-Z’s 4:44, this album is sure to be a fan favorite.

“Apes**t” directed by Ricky Saiz was filmed at the Louvre in Paris last month.