Posts tagged with "fashion label"

Beyonce illustration by Kaelen Felix for 360 Magazine

BEYONCÉ WINS 28TH GRAMMY

*Beyoncé wins 28th Grammy

Ivy Park x Adidas to Drop Drip 2.2

By Hannah DiPilato

After an incredibly successful clothing drop of the Adidas x Ivy Park collection, Beyoncé is at it again with a darker line. Adidas x Ivy Park’s Drip 2 sold out almost instantly, but a line that Beyoncé dubbed “Drip 2.2: Black Pack” is coming soon. 

The Ivy Park Instagram account, @weareivypark, posted a teaser video of the collection captioned “THIS IS MY PARK.” Beyoncé also uploaded three posts on her Instagram to showcase the collection’s styles.

The line will debut on the Adidas website in the United States on November 17 and worldwide on the Adidas website on November 18. The collection will be available in-store on November 19. Hopefully, if you weren’t able to snag something from the first collection, these three days will be your lucky chance. 

Drip 2.2 has much more neutral colors than the original Drip 2 drop. Drip 2 had a variety of bright green and teal colors and Drip 2.2 will feature black and nude. This makes the upcoming collection a bit more versatile and fitting for the winter months. 

According to Teen Vogue, the designs “are similar to the last two drops; biker shorts, [sports] bras, a jumpsuit, sweats, fanny packs, and more. The only thing that’s really changed is the colors.” 

A landing page announcing the launch can be found on Beyoncé’s website that shows off some of the styles we can expect next week. Teen Vogue also featured images of the collection. 

British Vogue will feature Beyoncé on the cover of their December issue this year. Beyonce is shown in many stunning outfits throughout the shoot. In one image, she is showing off one of the neon looks from the Adidas x Ivy Park Drip 2 collection. The neon green jumpsuit is paired with a bold, dazzling necklace and a bright green bucket hat. 

The three beautiful covers of Beyoncé were photographed by Kennedi Carter. According to Billboard, the 21-year-old photographer is the youngest photographer to shoot a cover in British Vouge’s history. 

The December issue will also include an interview with Beyoncé conducted by Edward Enninful that shares how Beyoncé conquered 2020. She even shares that the most recent Ivy Park collection was inspired by quarantine. 

“During quarantine, fashion was a place of escape for me. My kids and I came up with Fashion Fridays,”  Beyoncé said. “Every Friday, we would dress up in my clothes or make clothes together and take each other’s pictures. It became a ritual for us and an opportunity to handle this crazy year together,”

“The newest Ivy Park collection was inspired by this new tradition. It consciously uses bright, bold colours to remind us to smile,” she continued. “I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing. They brought me joy and made me smile in the midst of a tough time for all of us.”

This interview allows Beyoncé to dive deeper into her thoughts on fashion and her Ivy Park x Adidas collection. Along with the interview being featured in the December issue of British Vogue, it’s available on Vogue’s website

Ivy Park has been killing the athleisure game since it was founded in 2016. The company was originally joined with the popular store Topshop, but Beyoncé split from the Topshop name after allegations against the Ivy Park co-founder Sir Phillip Green. 

Beyonce spoke in Elle about the origin of Ivy Park. “I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running, said Beyoncé. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline.”

In 2019, the collaboration between Ivy Park and Adidas was launched and marked the rebranding of Ivy Park after splitting from Topshop. Now Ivy Park and Adidas are making waves with their joint collections. The collections have featured athletic clothing as well as spunky accessories. 

Follow Beyoncé on Instagram, Twitter and Facebook to make sure you don’t miss updates about the collection. You can also follow Ivy Park on Instagram and Twitter for recent updates. Make sure to mark your calendar for the release of Drip 2.2.

Sneaker Illustration for 360 mag by Kaelen Felix

RtA and Machine Gun Kelly Collaborate Custom “Hotel Diablo” Capsule Collection

Highly-coveted Los Angeles fashion label, RtA Brand partners with hip-hop star Machine Gun Kelly (MGK) to celebrate the launch of his new album Hotel Diablo.

To help kick off the launch, MGK will be doing a personal appearance at RtA’s flagship store in West Hollywood Ca, this Sunday, July 14 at 4:00pm. Additionally, the Barneys New York and Beverly Hills locations will unveil the capsule collection on the same day.

The RtA X MGK capsule collection will consist of three limited-edition styles and artwork all inspired by his new album, lyrics, and world tour Hotel Diablo. The celebrated rapper spent the past two month faithfully teasing the project with records, “Hollywood Whore,” “el diablo” and the standout single “I Think I’m OKAY” featuring newcomer Yungblud and Blink 182’s Travis Barker.

In addition to his musical endeavors, Machine Gun Kelly has been hard at work showing off his acting chops in two major Netflix releases, Bird Box and the Motley Crue biopic, The Dirt. MGK was also featured on the Motley Crue’s track “The Dirt (Est. 1981)” which appears on the film’s soundtrack. Fans can catch MGK live when he resumes Hotel Diablo World Tour in August following his annual EST Fest in Butler, OH on August 2-3.

The goal of the collaboration was to create items that had both the RTA and MGK signature feel to it. The jeans are embroidered with lyrics from the album, while the tops are a modern take on vintage rock t-shirts. There is a large white box on the bottom of each top, so MGK can personally sign them for his fans. The goal was to create elevated vintage rock and roll pieces that can essentially be personalized memorabilia.

The RtA X MGK “Hotel Diablo” collaboration will be available in limited released quantities at www.rtabrand.com, the Barneys New York and Beverly Hills stores, and the RtA West Hollywood flagship store. Retail price range: $145-$325.

HERON PRESTON x Off-White

VIRGIL ABLOH AND HERON PRESTON REVEAL “COLLABORATION” HANDBAG

For their first collaborative release, Virgil Abloh (Off-White ℅ Virgil Abloh) and Heron Preston present “COLLABORATION”, a concept carryall that incorporates the designers’ common exploration of industrial elements. This accessory is a living hybrid: its dual-colored strap is a fusion of Off-Whites graphic yellow Weight Securing System strap and Preston’s signature orange band with the branded word “Style” in Russian. The strap is a purposeful note of asymmetry in a piece with clean balance. The transparent body is printed with Off-White’s famed diagonal white lines, along with the words “COLLABORATION”. Black carabiner clips secure the strap, while inside, an industrial netting-inspired inner tote is a textural contrast to the sleek exterior. Substantial industrial hardware finishes the design, with metal nuts that cleanly secure orange leather straps.

“Heron Preston’s ability to think without limits comes to life in this bag we created together,” Abloh says. “The mix of the materials combined with Off-White DNA lead to a final product that suggests a different idea of a “handbag”.”

PRICING
“COLLABORATION” – Mini – $942.00
“COLLABORATION” – Medium – $1,232.00

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture, and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his “UNIFORM” project from 2015, the designer’s first major collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

@HERONPRESTON

 

ABOUT OFF-WHITE ℅ VIRGIL ABLOH

Established in 2013, Off-White is defining the grey area between black and white as a color.  Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

@off____white

 

MEDIA CONTACT

BAD VALENTINE

Aussie rock icon, Sarah McLeod, announces the launch of her fashion label, BAD VALENTINE. The range will debut with a small selection of T-Shirts that project bold statements for the brave at heart. McLeod’s single of the same name will also launch with a video clip featuring models Lola Van Vorst, Tuyamaa Tumenjargal (Miss Mongolia), Natalie Sweete in the reimagined Enchantment Under The Sea scene from Back To The Future! Watch here.

With a penchant for embellishing T-Shirts for stage for many years, and more recently making her own T-Shirts for her solo shows and performances with her band The Superjesus, the calling became an obvious one. An overwhelming number of requests from fans wanting to know where they could get the same T’s was the catalyst to bring BAD VALENTINE to life.

Well known for her palpable energy and strong sense of self, Sarah has never been shy of being bold and brave. Adored for her straight up ballsy rock & roll character, she has moved through her 20 plus years in the media spotlight with a pinch of endearing larrikin, and a fistful of authenticity. ”

BAD VALENTINE is a clothing label dedicated to the celebration of self-confidence, empowerment, and freedom of speech. As Queen Latifah once said: “Be bold, be brave enough to be your true self”.

“I want people to feel empowered wearing these shirts. They are tongue in cheek but also a very powerful tool of self-awareness and confidence. I want people to know its ok to be bold and its ok to be confident and its quite alright to let ‘em all know you feel that way by pasting it across your chest in broad daylight! Yes you may get some funny looks but if you back it up with a smile and spades of conviction, you’ll BE the business.” Says McLeod…

Initial collection consists of the following 7 shirts (in Women’s and Men’s sizes)

BAD ASS
BAD MUTHA FUCKA
WHO’S BAD?
FUCKIN’ UNREAL
BOSS
BAD VALENTINE 69
BAD VALENTINE SKULL LOGO T

BE BRAVE. BE BOLD. BE BAD. BAD VALENTINE

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Sarah is also gearing up to take Australia by storm in her role as St Jimmy (shared with Grinspoon’s Phil Jamieson, and Magic Dirt’s Adalita) in Green Day’s award winning Broadway phenomenon American Idiot. Check out her knockout performance at the Australian Open recently.