Miami Swim Week wrapped up this weekend and one of California’s hottest new women’s fashion brands, Hypeach, made their debut appearance at the event.
As a young company that launched in early 2020, Hypeach has managed to quickly become a Southern California breakthrough brand, with the company being covered in Forbes, Access Daily, Telemundo and numerous other media outlets in its first year alone.
At Miami Swim Week, Hypeach showcased its recently released California Fresh Summer Collection, which included sexy yet tasteful eye-catching swimwear designs from their Los Angeles-made line, Hypeach Swim™. And, in addition to being a playful and feminine fashion line, one of the Hypeach core values is fashion that gives back. The company practices this by donating a portion of its sales to Global Girl Media, a non-profit organization that works to equip girls from underserved communities with training skills in journalism and media.
The Southern California brand was founded by Marlo and Brian Hovis. The husband & wife team are no strangers to the retailing world. Brian was VP of Marketing at Nordstrom & Head of Global Digital Marketing at Citibank before starting a line with his wife at the creative helm. Marlo is the Chief Brand Officer and Creative Director at Hypeach overseeing all brand strategy, product, creative and strategic partnerships. Last week, we got the chance to ask Marlo and Brian about their brand and partnerships.
What is Hypeach founded on?
Hypeach is a breakthrough California-based fashion brand that is inspired by the coastal lifestyle of Southern California. Hypeach offers affordable, stylish clothes that are distinctly Californian in aesthetic, hence its “California Fresh” style. Launched in 2020 to evolve the fast fashion ecommerce market space, Hypeach offers consistently high-quality apparel, unbelievable prices, and an exceptional customer experience.
Fashion That Gives Back is our mission. We donate a portion of every purchase to our charity partner, Global Girl Media, which equips young women from underrepresented backgrounds with journalism training and equipment to help reshape the media. We believe together we can accomplish so much more.
What was the experience like of being a standout successful fashion brand and landing a coveted spot at Planet Fashion TV’s Miami Swim Week showcase?
Miami Swim Week is like no other fashion event. Smoldering temperatures, sexy beautiful people, and styles, plus a distinct electricity in the air. We were honored to be able to debut our swim collection there. Putting together a fashion show at swim week truly was a dream and we were proud to be able to showcase our Made in Los Angeles Hypeach Swim line and represent California.
We brought our fun and flashy collection of swim and summer ready styles and everything about our show was simply happy & hopeful. Joy Corrigan, a Victoria’s Secret model and fashion icon, opened and closed our show and her younger sister Gina walked for the first time with us!
What is the partnership with Global Girl Media? How does Hypeach work to uplift the voices of underrepresented girls in media and journalism?
Before we established Hypeach we knew we wanted to use fashion as a force for good. The business presented an opportunity to support causes in a larger way through collective giving with every purchase.
Global Girl Media (GGM) is such a powerful, female-run organization global in reach but HQ in Los Angeles. They equip young girls from marginalized communities with journalism training equipment & training to tell their own stories and contribute to the media landscape. They empower young women with media literacies to become positive agents of change.
Not only do we donate a portion of every purchase, but we periodically host participants at our HQ to create content, dress up, and have a unique experience in front of the camera. We’re currently exploring the possibility of refugee makeovers and how our partnership can deepen its connections. Marlo also sits on the executive board, and we are exploring how we can also work with fashion influencers and strategic partners to help support the mission and participants in creative ways.
Learn more about Hypeach here.