Posts tagged with "ecommerce"

Hypeach for use by 360 Magazine

HYPEACH

Miami Swim Week wrapped up this weekend and one of California’s hottest new women’s fashion brands, Hypeach, made their debut appearance at the event.

As a young company that launched in early 2020, Hypeach has managed to quickly become a Southern California breakthrough brand, with the company being covered in Forbes, Access Daily, Telemundo and numerous other media outlets in its first year alone.

At Miami Swim Week, Hypeach showcased its recently released California Fresh Summer Collection, which included sexy yet tasteful eye-catching swimwear designs from their Los Angeles-made line, Hypeach Swim™. And, in addition to being a playful and feminine fashion line, one of the Hypeach core values is fashion that gives back. The company practices this by donating a portion of its sales to Global Girl Media, a non-profit organization that works to equip girls from underserved communities with training skills in journalism and media.

The Southern California brand was founded by Marlo and Brian Hovis. The husband & wife team are no strangers to the retailing world. Brian was VP of Marketing at Nordstrom & Head of Global Digital Marketing at Citibank before starting a line with his wife at the creative helm. Marlo is the Chief Brand Officer and Creative Director at Hypeach overseeing all brand strategy, product, creative and strategic partnerships. Last week, we got the chance to ask Marlo and Brian about their brand and partnerships.

What is Hypeach founded on?

Hypeach is a breakthrough California-based fashion brand that is inspired by the coastal lifestyle of Southern California. Hypeach offers affordable, stylish clothes that are distinctly Californian in aesthetic, hence its “California Fresh” style. Launched in 2020 to evolve the fast fashion ecommerce market space, Hypeach offers consistently high-quality apparel, unbelievable prices, and an exceptional customer experience.

Fashion That Gives Back is our mission. We donate a portion of every purchase to our charity partner, Global Girl Media, which equips young women from underrepresented backgrounds with journalism training and equipment to help reshape the media. We believe together we can accomplish so much more.

What was the experience like of being a standout successful fashion brand and landing a coveted spot at Planet Fashion TV’s Miami Swim Week showcase?

Miami Swim Week is like no other fashion event. Smoldering temperatures, sexy beautiful people, and styles, plus a distinct electricity in the air. We were honored to be able to debut our swim collection there. Putting together a fashion show at swim week truly was a dream and we were proud to be able to showcase our Made in Los Angeles Hypeach Swim line and represent California.

We brought our fun and flashy collection of swim and summer ready styles and everything about our show was simply happy & hopeful. Joy Corrigan, a Victoria’s Secret model and fashion icon, opened and closed our show and her younger sister Gina walked for the first time with us!

What is the partnership with Global Girl Media? How does Hypeach work to uplift the voices of underrepresented girls in media and journalism? 

Before we established Hypeach we knew we wanted to use fashion as a force for good. The business presented an opportunity to support causes in a larger way through collective giving with every purchase.

Global Girl Media (GGM) is such a powerful, female-run organization global in reach but HQ in Los Angeles. They equip young girls from marginalized communities with journalism training equipment & training to tell their own stories and contribute to the media landscape. They empower young women with media literacies to become positive agents of change.

Not only do we donate a portion of every purchase, but we periodically host participants at our HQ to create content, dress up, and have a unique experience in front of the camera. We’re currently exploring the possibility of refugee makeovers and how our partnership can deepen its connections. Marlo also sits on the executive board, and we are exploring how we can also work with fashion influencers and strategic partners to help support the mission and participants in creative ways.

Learn more about Hypeach here.

La Costa Duo by Hypeach for use by 360 Magazine

Hypeach for use by 360 Magazine

Money illustration for 360 Magazine

China’s Social Commerce Sales

China’s Social Commerce Sales to Soar by 36% to $363 Billion in 2021, Ten Times the U.S. Figure

Though the U.S. social commerce market is growing at a rapid pace, China is not likely to lose its position of dominance in the near future.

According to the research data analyzed and published by Finaria, the total social commerce sales in China was worth $242.41 billion in 2020, accounting for 11.7% of online sales. It will grow to $363.26 billion in 2021 and account for a 13.1% share of the eCommerce market.

The U.S. will take the lead in retail sales in 2021, with $5.506 trillion against China’s $5.13 trillion. But China’s eCommerce sales will outperform the U.S. by a $2 trillion margin.

52% of China’s Retail Sales Will Happen Online in 2021

The total number of social buyers in China was estimated to be 357.2 million in 2020. It is forecast to increase to 392.2 million in 2021, 420.0 million in 2022 and 446.8 million in 2023.

The commerce market’s performance is partly attributable to China’s smartphone-driven culture. Most social buyers U.S.e mobile devices to shop and most digital storefronts start out on mobile layouts.

WeChat’s Mini Programs is among the most popular platforms for social commerce. In 2020, the platform facilitated transactions worth 1.6 trillion yuan ($250 billion). That was double its 2019 transaction value. WeChat hosts around 2.3 million Mini Programs, compared to Apple App Store’s 1.96 million and Google Play Store’s 2.87 million.

Based on a study by WeForum, China accounted for over 50% of global online retail sales in 2020. The share of online sales in the country’s retail sales went from 20% in 2016 to 44.8% in 2020. Comparatively, the UK had a 27.7% share while the U.S. had 14.7%.

Lastly, according to eMarketer, 52.1% of China’s retail sales in 2021 will take place online. It will be the first time that a country records more sales online than offline. South Korea will follow with a 28.9% share while the UK will be third with 28.3%. The U.S. will have a 15% share.

More statistics and information can be found on Finaria’s website.

Vaughn Lowery, 360 MAGAZINE

Hightimes Announces New President

Hightimes Holding Corp. names former Overstock.com President as new CEO as it readies itself for Commerce

In Preparation For Advancing Cannabis Distribution Model, Company names Stormy Simon Chief Executive Officer

Hightimes Holding Corp., the owner of the most well-known brand in Cannabis, today announced the naming of Stormy Simon, former President of Overstock.com, Inc., as its new Chief Executive Officer. The move comes as the company prepares to develop its physical and virtual distribution businesses. Having spent the last year acquiring Cannabis media publications and websites, High Times now looks to monetize its audience of millions of users across the globe.

“I’m honored to take on this role at such a pivotal time for this iconic brand. The cost of customer acquisition has plagued the cannabis industry thus far, but utilizing the High Times brand’s global audience, we should be able to monetize our traffic by connecting consumers to cannabis products at an unprecedented scale.” Stormy Simon stated.

“Like millions of other people, I have trusted High Times for years and I can’t wait to use my experience to help develop the next iteration of our business: delivering the best products into consumers’ hands.”

Adam E. Levin, Executive Chairman of Hightimes Holding Corp., added, “Stormy Simon, who rose through the ranks at Overstock.com during her 15-year tenure with the company, has extensive international business relations and marketing experience, and is highly skilled at breaking down and rebuilding departments. Stormy revolutionized Overstock.com’s marketing department, and then its customer service department, during an uncharted time in e-commerce history, eventually leading Overstock.com to increase its revenues from $20 million to over $2 Billion. For the past two years, Stormy has served on the Hightimes Board of Directors; in addition to her new role as Chief Executive Officer, she will continue to serve as a member of the Company’s Board of Directors.”

Former President and CEO Kraig Fox has resigned as President and CEO of Hightimes. Executive Chairman Adam Levin will remain in his current role.

About High Times

For more than 45 years, High Times has been the world’s most well-known cannabis brand-championing the lifestyle and educating the masses on the benefits of this natural flower. From humble beginnings as a counterculture lifestyle publication, High Times has evolved into hosting industry-leading events like the Cannabis Cup and the High Times Business Summit, while providing digital TV and social networks, globally distributed merchandise, international licensing deals and providing content for its millions of fans and supporters across the globe. In the world of Cannabis, High Times is the arbiter of quality. For more information on High Times visit http://www.hightimes.com.

More About Stormy Simon:

Stormy D. Simon held a number of senior roles at Overstock.com during her fifteen-year tenure with that company. She headed Overstock.com’s Books Music & Video category and was responsible for all offline marketing including television, radio and print, among other roles. She was also a Director of Overstock.com Inc. from 2011 to 2016. Seen as a pioneer in the marketing industry, Ms. Simon was an instrumental player during the formative years of e-commerce. During her 15 years at Overstock.com, Ms. Simon went from being one of 100 employees to overseeing some 1,600 employees while growing the company’s revenue from $20 million to $2 billion. During her tenure at Overstock.com, Ms. Simon was recognized by numerous associations including four consecutive years for Mobile Web Awards and others for customer care including ranking in the top four AMEX/NRF Customer choice awards for the final six years the honor was given. In addition, Ms. Simon was personally recognized as a Customer Champion by Gartner 1 to1 Media. In 2014, Overstock.com was named to Forbes’ list of “Americas 100 Most Trustworthy Companies,” and Ms. Simon was personally named a Power Player by the NRF for 2016 The List, People Shaping Retail’s Future and awarded Top Innovator by Utah Women in Tech awards 2015.

In 2016, after her unprecedented success at Overstock.com, and having solidified herself as a trusted businesswoman and innovator in the tech and E-commerce industries, Ms. Simon stepped down as President at Overstock.com to explore the emerging cannabis industry, lend support and advisory services to female owned start-ups, and to serve as an Advisory Board Member for CannaKids, a parent-friendly cannabis oil company that helps cancer patients and those with a variety of diseases. A long-time green supporter, Ms. Simon is passionate about the medicinal benefits and scientific value in marijuana and advocates for user rights.

Wireless carriers are confronting increased competition

Wireless carriers are confronting increased competition for device sales from third-party ecommerce sites, according to the J.D. Power 2019 U.S. Wireless Purchase Experience Full-Service Performance StudySM—Volume 2 and the J.D. Power 2019 U.S. Wireless Purchase Experience Non-Contract Performance StudySM—Volume 2.

Specifically, the percentage of device purchases made via carriers’ websites and overall level of customer satisfaction with those purchases has declined since the Volume 1 study, released in January 2019. Meanwhile, the total percentage of wireless purchases made via Amazon has increased by 3 percentage points during the same period, and customers who purchase via amazon.com are much more satisfied with their purchase experience than with their carrier website (884 vs. 851, on a 1,000-point scale).

“Wireless carriers have made meaningful investments in their digital channels, and while those investments are positively influencing customer care, there is still room for improvement when it comes to optimizing purchase experience,” said Ian Greenblatt, Managing Director at J.D. Power. “Carriers need to be positioned to satisfy their customers’ shopping preferences as the industry gets closer to 5G and the introduction of new phone models.”

Study Results

For full-service carriers, T-Mobile ranks highest with a score of 864. Verizon Wireless (837) ranks second and AT&T (836) ranks third.

For non-contract full-service carriers, Cricket ranks highest with a score of 862. Metro by T-Mobile (851) ranks second and Boost Mobile (850) ranks third.

For non-contract value carriers, Consumer Cellular ranks highest with a score of 876. TracFone (834) ranks second and Straight Talk (832) ranks third.

Now in the 16th year of publication, the U.S. Wireless Purchase Experience Full-Service Performance Study and U.S. Wireless Purchase Experience Non-Contract Performance Study evaluate the wireless purchase experience of customers who use any one of three purchase channels: phone calls with sales representatives; visits to a retail wireless store; or online/website. Overall purchase experience satisfaction with both full-service and non-contract carriers is measured in six factors (in order of importance): store sales representative; website; phone sales representative; offerings and promotions; store facility; and cost of service. The studies were fielded from January through June 2019.

4 Fulfillment Details to Look for in 2019

If there’s one shining light guiding e-retailers in an industry both fueled and marred by the details, it’s to focus on the customer experience. Though everything technically affects the customer experience to some degree, nothing plays a central role in satisfying customers more than the fulfillment process.

So it makes sense that these four fulfillment details to look for in 2019 all directly enhance customer satisfaction and shopping convenience.

Let’s learn more about what’s in store for this year and beyond.

Heavy Investments in AI and Automation

It’s clear that fast and affordable shipping is the new standard in fulfillment. But for retailers to meet these standards they’ll have to achieve automation at scale — things like robot-operated warehouses, self-driving trucks, and drones. JD.com is one company after Amazon that’s investing heavily in these areas. The Chinese retailer’s already operating humanless warehouses of the future, and completed their first government-approved drone delivery in Indonesia in early January.

Meanwhile, DHL is investing $300 million to quadruple robots in their warehouses this year, and Uniqlo announced in late 2018 that they were investing over $770 million in automating its warehouse and distribution system. Top titans like Amazon, Walmart, Zappos, UPS, and FedEx already operate automated warehouses, but as long as the automation race is ongoing, so too will these companies’ developments.

Lenient Return Processes

Brands like Ikea, Amazon, Target, Walmart, Costco, Zappos and Nordstrom all have success in common, but they also have customer-friendly — some would say exceedingly lenient — return policies. These two things aren’t mutually exclusive.

Reverse logistics is an absolute mess for the typical online business — eating into profits and making operating margins hard to assess. Look for companies to develop better systems to facilitate returns, process returned products and improve their quality of shipping to reduce the number of defective goods. This will coincide with brands adopting more lenient returns policies, as well as leading with them in their promotional tactic. After all, this is a great way to acquire new customers, curb cart abandonment rates and increase average order value. Of course, brands will need to take measures to address fraud and/or abuse as they change their terms and conditions.

Subscription-Based Ordering for Everyday Products

Regardless of how material we are, we all use and need certain products on a daily basis. The thought of not having any toothpaste left before going to sleep, running out of toilet paper at the wrong time, or not have any groceries in the house when you want to prepare a meal is certainly offputting. This is why the subscription e-commerce market has grown by more than 100 percent per year over the past five years.

While subscription e-commerce is nothing new (we all remember Dollar Shave Club’s viral takeoff), we’ve seen other gems like Blue Apron and Birchbox come about in recent years. We’ll continue to see more of these subscription-based models, as well recurring order options and monthly boxes for everyday items offered by stores ranging from those that sell beauty products from home to big-name brands. Consumers, always looking for more convenience and less ‘one-off’ errands will respond positively.

Checkout-Free Retail

While automation at scale will need to occur to power what’s growing steadily into a $5 trillion global market, it’s unlikely some customers will ever be satisfied with delivery timeframes. Further, complications like package theft and damage in transit aren’t going away overnight. This sets the table for a lot more check-out free retail stores. Amazon Go’s experiment appears to be successful, with allegedly thousands more to come.

As Forbes notes, plenty of other retailers are getting involved as well — this includes GoodHousekeeping Lab via their Mall of America pop-up shop, Alibaba’s supermarket chain Hema, as well as Bingobox and AVA Retail. Meanwhile companies like Zippin, Standard Cognition and Trigo are providing the solutions to accomplish this.

Checkout-free stores will be the ultimate commercial win-win. Retailers deal with less payroll, less inventory, and less theft, while consumers get unobstructed convenience in their shopping experiences.

And, while the first examples we’re seeing are on a small, convenience-type level, in-person transactions of all sorts will shift accordingly—creating the need for micro-warehouses (think Ikea) that can serve both front and back-end operations.

Don’t expect all these details to bleed into every consumer experience shortly, but this year will mark a pivotal wave of progress for each of these areas.

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

MyWiT

Do you really want to give a brand-new phone to family and friends this holiday season?

With the holidays right around the corner, shoppers are getting ready to give the gift of technology. Top-of-mind, of course, are the shiny, brand-new devices that have hit the market this season.

However, it’s important to take a step back and really think about whether friends and family are actually…well…careful enough to deserve a new device – especially one that might cost well over $1,000.

A recent survey by protection plan provider Assurant found that of the 66% of mobile phone owners who have broken, damaged or lost a device, almost as many (65%) have done so at least twice!

Additionally, 73% of respondents reported dropping their phones at least once a week, with nearly one quarter (24%) reporting that it has fallen into the toilet. (One person even dug through a port-a-potty for it because it was too expensive to replace).

So, what’s the answer for giving great technology gifts to clumsy friends and family? Buy refurbished!

“Refurbished devices have come a long way,” says David Conti, director of eCommerce at MyWit, a leading consumer website selling refurbished devices. “They are now a high-quality, affordable alternative to a new device, as well as a great option for the eco-conscious.” According to Conti, the key benefits of buying refurbished include:

VALUE — ON AVERAGE, CONSUMERS SAVE HUNDREDS OF DOLLARS BUYING REFURBISHED VS NEW, WHICH CAN MEAN MORE GIFTS FOR MORE PEOPLE THIS HOLIDAY SEASON.

MOTHER NATURE — AT LEAST 100 MILLION MOBILE DEVICES END UP IN LANDFILLS EACH YEAR, SO THE GIFT OF A REFURBISHED DEVICE IS ALSO A GIFT TO THE PLANET.

QUALITY—IN THE LAST FEW YEARS, THE REFURBISHED AND RE-COMMERCE INDUSTRIES HAVE IMPROVED IMMENSELY. SITES LIKE MYWIT.COM PUT SMARTPHONES THROUGH AN INDUSTRY LEADING EVALUATION PROCESS INCLUDING 65+ POINTS OF INSPECTION TO GUARANTEE 100% FUNCTIONALITY.

While everyone loves Grandma, and wants to be the “favorite aunt” to their nieces and nephews, not everyone on every gift list really needs a brand-new device.

Bottom line: Gift-givers can stretch their budget this holiday season – without sacrificing quality – by buying refurbished at MyWiT.com.

About MyWiT

MyWiT is a global leader in mobile device repair, and understands that when it comes to purchasing pre-owned mobile devices, quality and reliability matter most. MyWiT has a state-of-the-art repair facility staffed by highly-trained, experienced technicians, and follows rigorous ISO quality control systems and processes to ensure their repair methods are consistently the best possible. MyWiT refurbishment and repair processes are OEM or carrier certified and their facilities are approved to perform up to Level 3 repairs for mobile phones, tablets, modems, and netbooks. MyWiT offers unparalleled support for mobile industry leaders, world-class service for mobile consumers and the ability to recognize, adopt, and leverage mobile trends.