Posts tagged with "app"

Engagement strategy for Twitter via 360 MAGAZINE

How to Gain More Twitter Followers Quickly in 2022

Twitter is a powerful social media platform that can be used to build an audience and grow a business. However, to be successful on Twitter, you need to have a strategy in place. In this blog post, we will explore what you need to do to gain followers on Twitter in 2022. We will also discuss some of the latest trends and changes that are taking place on Twitter. So, if you want to learn how to succeed on Twitter, keep reading!

Get Rid of the Non-Followers

Twitter can be a great platform for promoting your brand or sharing your thoughts with the world. However, it can also be a breeding ground for so-called “non-followers.” These are people who create fake accounts or follow large numbers of people in the hope that some will follow them back. Non-followers don’t interact with your tweets, and they offer no value to your online presence. They can harm your Twitter reach and engagement levels. If you suspect that someone is a non-follower, you can check their profile to see if they’re following a large number of people but have very few followers themselves. You can also use a Twitter unfollow app to get rid of any non-followers on your account.

Engage with Your Audience

An incredibly important thing that you should do if you are trying to increase the number of Twitter followers you have is to engage with your audience. Much like many of the social media platforms that exist today, one of the most important metrics is engagement. In other words, the more engagement your account receives, the more likely it is to be shown to people who are not your followers.

In addition to engaging with your followers, there are many different ways to engage on Twitter, and you need to be using all of them. For example, a popular way of engaging with people on Twitter is using Twitter chats. Another way to engage with your audience is by replying to comments on your posts or commenting on the posts of other users.

Use Visual Content

The next thing that you’re going to want to do to gain Twitter followers is to post visual content as much as possible. We have always known that humans are visual creatures, but since the invention of social media and the rise of popular social media platforms, such as Instagram and Twitter, we realized just how much of a visual creature we are.

One way to think about it is the fact that many people use Twitter for entertainment purposes and there isn’t anything entertaining about having to wade through a massive block of text. If you can’t think of anything creative to post, you could always use an application that allows you to turn text into an image.

Be Consistent with Everything

One of the most important things that you’re going to have to do to increase the number of followers you have on Twitter in 2022 is to be consistent with everything. What exactly does this mean? This means that there are a lot of things you need to be doing on Twitter to be successful, and you need to be consistent with each of them.

For example, when it comes to posting, you need to be consistent with posting and post regularly rather than irregularly, since this won’t gain any growth. In addition to this, you’ll also need to be consistent with the quality of your posts. Another thing to consider is whether or not you should be posting within a niche, and if you are, you should be consistently posting within that niche.

Always Use Hashtags

If there’s one thing that you can begin doing today which will dramatically increase the number of Twitter followers you have, it’s using hashtags. Hashtags essentially group similar content which shares the same hashtag. This means that if you are not using hashtags, you will not be able to increase the searchability of your content.

This doesn’t mean that you should use every hashtag that you can find. It seems that 223 is the best number of hashtags that you should post. One of the reasons for this is that many hashtags come across as spammy, and this is something that a lot of Twitter users avoid.

Promote on other social media

While Twitter is one of the most popular social media platforms, it is important to remember that other platforms can be just as effective when it comes to promoting yourself or your business. While Twitter is excellent for short, timely updates, YouTube allows you to post longer videos that can provide more information about your product or service, and with different Youtube promotion services you can reach an even wider audience. Both sites also offer opportunities to engage with potential customers, so be sure to take advantage of them. 

BLK app via 360 MAGAZINE official site and podcast

Spotlight: BLK App

Founded in 2017, the B-L-K app encompasses more than a community for singles seeking a prospective date or companionship. The niche platform has the largest subscription of Black Men & Women and is known as affiliates of the Match.com portfolio. 360 Magazine’s Armon Hayes met with the B-L-K app Head of Marketing Jonathan Kirkland via zoom to discuss what the ‘new wave’ app is all about, its impact and what’s to come.

About six years ago Kirkland began in the digital space with apps like Grindr and Bumble. He shares the experience applying to a Brand-partnership job at Grindr as a joke, which lead to a self-discovery journey that allowed him to discover how he thrives through niche communities while identifying their needs. Subsequently evolving the online dating functionality and perspective, Kirkland goes on to say, “It’s all about making connections, where those connections are is up to you and who you match with.

When embarking on the new B-L-K app, founders knew that they wanted to keep the Black community at the forefront of the platform. “The Black experience is a unique one, especially in America and [this] transcends into the dating app space,” said Kirkland. Exploding during lockdown at the height of the pandemic, he is committed to growing the platform with the aid of the audience he serves. The app allows for an understanding that connections aren’t merely one-to-one, but a one to many. Diligent in shifting the narrative that Black women are less desirable, the B-L-K app provides the forum to communicate byway fostering understanding.

With 3 million downloads and counting, the cultural app is creating a space for a wide scale of individuals to connect and, most importantly, build friendships. B-L-K remains true to their core demographic by creating dialogue, while also educating through user connections on matters surrounding racial injustices.

Brought to the forefront on the app as well as our lives, B-L-K particularly highlights the global misfortunes of 2020 at the hands of law enforcement to Breonna Taylor & George Floyd, just to name a few. Such criteria are typically not discussed or even introduced on dating platforms, let alone the first encounter with someone new. Furthermore, getting to know someone online can be awkward as it is. Kirkland emphasizes the initiative of the app, stating, “It’s a space where blackness can be celebrated; find more qualified matches and start dating faster.”

By: Armon Hayes, Vaughn Lowery, McKinley Franklin

Listen to Kirkland/Hayes podcast interview HERE.

Ways to Remain Connected With Your Co-workers When Working Remotely

Long periods of isolation can be emotionally draining. Working remotely does not help either, seeing that there are limited in-person interactions. Here are several practices you can adopt to maintain a sense of connection with your co-workers.

Create Opportunities for Spontaneous Connection

The micro-interactions in the office environments, such as afternoon chats, contribute to your overall happiness. Studies show that this type of social connection is essential for employees’ well-being. Since it’s impossible to have such interactions whilst working from home, you can enhance similar connections via video calls. Zoom and Microsoft Teams are great tools for work-related calls. However, you can plan for short meetings during the week meant for informal conversation.

It is advisable to set a recurring 15-30 minutes meeting that you can label as ‘chit chat’ or ‘coffee break.’ This will help relieve the pressure of feeling that you have to talk about something business-related. Additionally, you can make them optional to ensure they are intentional and more toned down.

Utilize Non-Video Options for Involvement

While video conferencing has helped co-workers stay connected, constant use can lead to zoom fatigue. The overwhelming screen time for workplaces, schools, and social engagement can feel overwhelming. This is why it is crucial to find a balance and incorporate non-video options for interactions. For example, you can schedule a phone call instead of a video chat and, where possible, have a one-on-one check-in.

Engage in Fun Activities Online

Office setups often have team-building activities, including physical activities such as games and competitions. Ideally, these activities are great for socializing, and they contribute to increased productivity among staff. With virtual workspaces, this may be challenging, but there are some fun activities that co-workers can engage in online. Several options to consider include online cooking competitions, coffee classes, and mixology workshops. There are also tons of online team-building games that offer just as much opportunity for fun.

Online games such as scavenger hunt are excellent for group play and are becoming increasingly popular for South African firms. Yet, if you would rather play with maybe one or two co-workers, you can consider simple but fun casino games. Deal or no deal, live poker, or monopoly are excellent options. Luckily for South African players, most casinos offer online casino bonuses, giving you additional funds to play with. These bonuses include free spins, matched bonuses, and no deposit bonuses. There are several guides on how to claim these offers, including the related terms and conditions.

Find a Productivity Accountability Person

Working from home presents a lot of distractions, and it is hard to remain focused. To help complete your targets, you can team up with a co-worker and implement the Pomodoro Technique. With this productivity method, you work for 25 minutes and then have a 5-minute break. After the first three sections, you get a longer break of 15-30 minutes. This working strategy allows you to take guity-free time. Also, when working with a friend, you get some time to catch up during the break.

Be A Cheerleader to Your Fellow Team Members

It is harder to remember to take time to celebrate your co-worker’s achievements when you don’t meet physically. It is believed that 79% of employees who quit their jobs cite lack of appreciation by the company as the main reason. Therefore, it is critical to practice gratitude even when working remotely. Sharing and celebrating every milestone achieved keeps the employees motivated.

Set Out ‘Get to Know You’ Events for New Staff

New workers in a virtual setup can find it hard to interact with existing workers. The company’s management has to get creative in introducing them to the rest of the team. Although they will interact via project meetings, it might not be enough time to get to know each other. 

A creative way to facilitate a ‘get to know you’ event would be using communication programs designed to pair colleagues randomly. Predetermined prompts and questions to guide their conversation could come in handy. Allocating such time will help news staff feel settled and connected with their co-workers. 

We hope you found our tips useful in becoming more productive when working remotely. 

Beauty And Style On Pinterest: Ideas For Every Generation

The idea that someone should or should not wear something or do something at a certain age is offensive. Authenticity and individuality are the hallmarks of fashion and beauty today. Pinterest is used by women of all ages to find inspiration, identify what works for them, and transform that inspiration into their real lives (and their wardrobes).

When we looked at the style and beauty searches that women of different generations made on Pinterest, we found out Pinterest account of the brand Sézane that we have more things in common than we think. Whether you’re young, old, or have a particular beauty preference, it’s clear that style and beauty trends are on the rise. We want to tell you in no uncertain terms: authenticity has no age. Don’t miss our “style board for all ages” (and everything else that we are going to tell you) to see it with your own eyes.

Style Begins With:

What do all ages have in common in terms of style? Fashion on the streets! The street wear trend will always be in style no matter what age you are (+245%), if you’ve passed the forty-year mark (+308%), or if you’re over fifty (+265%). Even though it isn’t the most searched for among women over 60, they still do the odd search for “fashionable sneakers,” at up to 316%.

Inspiration From Around The World:

Pinterest attracts people who are looking for trends and styles from around the world that fit with their lifestyles. “Modern style with a hijab” searches rise by 1745% among users in their twenties and thirties, “casual style with a hijab” searches increase by 244% among users in their forties, “Korean fashion trends” searches rise by 1075 percent and 934 percent, respectively, for the twenty and sixty year old generations and “Parisian chic” searches rise by 1745% among users in their forties. No matter how old you are or where you live, Pinterest is the best place to find inspiration, because billions of ideas come from all over the world.

If you see a product within a Pin, zoom in on it (or use the visual search crop icon) to see where it can be purchased or what similar products are available. Keep scrolling to see more inspired looks to complete your look.

Adorable And Sassy:

The number of searches for “artistic makeup” is up 106% and 142% in the respective age groups for women in their twenties and thirties. Pinterest is mainly used by women to get to know one another and express their personalities. A good way to do this is to use their face as a canvas. Meanwhile, women over sixty are seeking a natural makeup (+77%). On the other hand, women in their twenties are more likely to opt for a 1960s style, with (+59%) bold makeup. The older the woman, the more bold the makeup.

Makeup:

Women in their late thirties and forties search for “makeup videos” (up 131% and 150% respectively) and older women, who look up “eye makeup tutorials” (74% and 140% respectively). The results of these studies confirm that women of all ages look to Pinterest for makeup advice and to improve their looks… It’ll also boost their self-esteem!

Pro Tip From Pinterest:

We announced a new feature this week that will let you try on products using Pinterest Lens (augmented reality technology) using the Pinterest camera (Lens). By using this feature, you will be able to discover and try products before making a purchasing decision. You can purchase each lipstick by clicking on the pin and going straight to the retailer’s website. There is a version of Try it available in the United States and an international release is set for later this year.

Women aged ten to twenty prefer “braided ponytails” (+593%), women aged forty to fifty prefer “handkerchief hairstyles” (+204%), and men aged fifty to sixty prefer “shaved haircuts” (+237%).

Protect Identity During Fashion Photo Editing

You may have taken a photo or two with dog ears, but Snapchat’s puppy filter is what made you look good. New York Magazine even did an article about it.

In 2015 Snapchat released its new puppy filter, and it quickly became one of the most popular additions to social media platforms.

In 2019, Russian-developed FaceApp was at the center of public controversy after the FBI reported it. The FBI investigators raised concerns about the app’s potential counterintelligence threats. In addition, according to the report, the app developer’s access to the user data was concerning. 

The most remarkable feature FaceApp users love is to see how you will look at the age of 50 or 80 from now. Additionally, users can also change their gender with just one click – without intensive surgery. 

The app, Voilà was the go-to choice for fun photos this year as people seek to turn themselves into Disney and Pixar characters. The download has increased 2.3 million times in America alone. But are the app users safe from threats of today’s digital age? Experts don’t think so.

Measure the safety of photo-editing apps

The latest advancements in AR have enabled a whole slew of photo manipulation applications like FaceTune or FlawlessMe. So we need to consider these factors when deciding whether or not to use them on our selfies.

Do I want my every detail visible? For example, apps with access to photos of individuals’ faces usually have biometric information such as facial features, speech data, and sometimes retina patterns. Thus, bad actors can use this information for identification purposes.

In addition, these apps mostly ask for approval to access contacts, location, and social media accounts. All these permissions are unnecessary when all they do is provide a way of sharing cute photos.

New research has found Voilà requires an internet connection to operate as expected. Unfortunately, this means we are giving up some privacy when using this adorable photo-sharing application without realizing it.

Should we continue using photo apps?

FaceApp was in hot water after the FBI found the app stores new photos created on the platform. They were quick to deny any nefarious activity saying that they may store updated pictures for performance and traffic reasons. More to explanation, most images last 48 hours on their servers before deletion. 

With such unclear statements, it is difficult to pinpoint where a client’s photo could really end up or even have evidence that their photos are being disposed of properly.

Lately, the company has been under fire with other controversies, including switching from the original filters, which were meant more for lightening skin tone, changing eye color, or gender than altering age due to likely demand by users who want younger selfies.

Protect guide using photo apps

Do not give up on using photo editing apps due to security risks. Instead, follow these simple protection tips to secure your identity.

1- Research more

Before downloading an app, check the authority and permissibility of the app. Numerous scams apps exist in Google’s play store and Apple’s app store today. Find out about the internet and computer security in-depth on this resource we found

2- Permissions restriction

Before you accept the app’s permission to grant access to all of your data, analyze if it is essential and makes sense to authorize them. For example, if a photo editing app wants to access your camera contacts, give them only camera permission, not contacts. 

3- Accounts deletion after use

Everyone loves adding filters to photos or animating still photographs using photo apps. However, there is no harm in using photo apps with precautions. The best strategy is to delete your account once you have fulfilled your curiosity about using an app.

Meme via David Blackbourn for use by 360 Magazine

What on Earth is DogeBonk?

Memecoins and the Monetization of Community

#Sorry Elon

In May 2021, Elon Musk promised to launch a satellite in 2022 to achieve the first crypto-funded mission to space. Unfortunately for Mr. Musk, however, his promise has been broken. On December 15, a rival memecoin, DogeBonk, launched its own community-funded space mission and successfully reached the stratosphere.

DogeBonk is the First Memecoin in Space #SorryElon

An onboard camera filmed the launch, and a meme was revealed at the peak of the flight. The meme shows a dog with a bat “bonking” a Dogecoin symbol, with a tear-streaked Elon Musk in the background. #SorryElon was trending on Twitter for days. They followed this up with a billboard placed directly outside the SpaceX Hawthorne factory, proclaiming his loss with the message: “SORRY ELON 2ND PLACE IS STILL GOOD”.

All exceedingly silly, but why is this important? And what on earth is DogeBonk?

It starts with a dog with a bat.

In an era of peak corporate nihilism and social imbalance the simple image of a dog with a bat in the act of “bonking” can be an oddly powerful thing. The DogeBonk meme began a fresh surge of original and organic content, the scale of which has not been seen since 2016’s epic memetic arc. Through simply editing photos of already existing memes, films, and even classical art DogeBonk has captured the value of this memetic concept in the form of the $DOBO token. The goal?

“To meme DogeBonk into being the biggest memecoin of 2022.”

The DogeBonk community has rapidly evolved from a small community of meme lords into  “an exponentially growing swarm of mostly anonymous growth marketers and content creators, self-organizing into what is essentially a worldwide, virally growing marketing agency.”

Tens of thousands of original creative projects and memes have been uploaded and shared in the community, including song parodies, movie edits and even video games.

The dog with a bat meme has become a symbol to rally around; a means to illustrate the absurdity of the financial system at large and the possibility of a new way of doing things.

$GME and WallStreetBets already proved the power of a weaponized community when they took on Wall Street itself and won. Memecoin communities are the $GME of Web3.0, groups of motivated people exercising newfound power simply by tokenizing the value of their will on the blockchain. Regulators have yet to catch up, and a new zeitgeist is forming. Memecoins are becoming credible as serious digital assets because they represent the community behind them.

“Clown World” emerged from the depths of cyberspace, the perfect term to describe the new zeitgeist, a movement born out of Gen Z’s dissatisfaction with a broken financial system from which they are barred. The dog with a bat is here to help.

Watch Bonkin’ in the Clown World (Official Music Video) HERE.

The community is what drives DogeBonk, so let’s dive in!

Meet The Memesters

In the cryptocurrency landscape anonymity, or pseudo-anonymity is the norm: it is still unknown who Satoshi Nakamoto, the creator of Bitcoin is, for example.

Ghostbro

Profile Picture of Ghostbro

When did you get involved with cryptocurrency?

In 2016 I read an article in The Economist about Bitcoin and Cryptocurrency and decided that it was worth investing. I was lucky enough to buy at the right time and made a decent amount of money.

What is your relationship with memes?

I’ve grown up on the internet so I feel a strong connection to memes. Often memes are able to convey an idea more effectively than with words. We can express abstract ideas quickly and effectively across the internet in the same way religious iconography can express complex subjects. Also, funny dog go bonk, haha.

What is the future of DogeBonk?

No one knows what the future holds, but I envision us as the center of the memecoin ecosystem. So much of the industry is false promises, toxic communities and awful memes. We try to show what a determined community can create together, and I hope through the ecosystem we’re developing around MemeTools and our upcoming NFT platform, we will keep driving the push towards quality in memes and memecoins on the blockchain.

How did you feel when the DogeBonk became the first memecoin in space?

It’s not every day that a bunch of strangers come together around a dog coin to one-up the richest man in the world. It was a very proud moment for everyone in the community.

Vesnushki

Profile Picture of Vesnushki

When did you get involved with cryptocurrency?

I think it started from being interested in computers and programming; the decentralized nature of Web3 and felt very appealing. Then the market crashed due to covid and since then I’ve gradually invested more and more into cryptocurrencies.

What is your relationship with memes?

Memes are a natural by-product of the internet and the ability to effortlessly communicate and share media with everyone in the world.

What is the future of DogeBonk?

I think it’s clear that DogeBonk is the only memecoin with memes, and also makes things happen. Most other so called “memecoins” post their icons and some unsubstantiated claim like “we will go to the moon because … because we just will, ok?”. Shiba Inu holders don’t seem to even understand basic economic concepts like market caps for example. I’m certain that 2022 and beyond will be very bright for DogeBonk.

How did you feel when the DogeBonk became the first meme to enter space?

This solidified the fact that we’re vastly different from anyone else in the memecoin ecosystem. We beat the richest man in the world at his own game.

Do you consider memes to be art?

I personally am kind of conservative in my definition of art, and there’s a difference between say a painting someone spent months to complete, and a photoshopped dog with a bat. I don’t think memes are in any way inferior to the traditional definition of art, just different. Art used to be something to cherish. Now literally anything could be art. This interview answer is art.

Jimmy

Profile Picture of Jimmy

When did you get involved with cryptocurrency?

It always was part of my living without knowing it in 4chan /biz since I was 13 years old.

What is your relationship with memes?

I like memes a lot, I’m a kind of stressed person IRL (in real life) not sad but worried. I just having fun in the Bonkverse.

What is the future of DogeBonk in your opinion?

I just say future is bright like any crypto in general, but this coin could go really far as anyone and even devs imagine.

How did you feel when the DogeBonk became the first meme to enter space?

It was an Amazing moment. /OooOOOOoooOooOOOOooooooh like we say.

Santovi

Profile Picture of Santovi

When did you get involved with cryptocurrency?

I’ve known that crypto was the future of finance since I heard about BTC in 2012.

What is your relationship with memes?

I’ve been meme-ing since I was a teenager discovering the Something Awful forums. I’m from the era before rage comics and twitter screenshots and have watched memes evolve over the years.

What is the future of DogeBonk in your opinion?

DogeBonk is the catalyst that will cause people to take memecoins seriously and it is already well on its way to mainstream adoption.

How did you feel when the DogeBonk became the first meme to enter space?

Relieved! Glad that all the planning and work we put in weeks beforehand finally came to fruition. It was a beautiful moment in our community.

Do you consider memes to be art?

Yes, but I also consider memes to be in their own category from art. Memes can be considered art, but art cannot be considered a meme until it is accepted socially.

The DogeBonk team ended 2021 by beating Elon Musk and becoming the first memecoin in space. Less than a quarter of an hour later they announced that their NFT marketplace was in the final stages of development. A few weeks later was the surprise release of MemeTools V2, an upgrade to Dogebonk’s wildly popular memecoin listing site – Memetools.app

Despite some volatility in the markets over the winter months the DogeBonk team continues to push ahead with updates, events, and endless community projects and activities. MemeTools has shown incredible growth already, and the NFT marketplace has the potential to become the premiere destination for NFTs on the Binance Smartchain.

One of the developers, quoted in a recent article in The Independent, expresses the unerring confidence of the community perfectly:

“Dogebonk is the real memetic answer to the ridiculous Clown World. We are the first memecoin in space. We have the funds to do funny things, and we want to meme DogeBonk into being the biggest memecoin of 2022.”

You wouldn’t put it past them…

ITALKI: A GLOBAL LANGUAGE LEARNING COMMUNITY

Although excessive screen time is often frowned upon, language experts say that watching shows in a foreign language – if done with near obsession – can help someone learn that language. Since its Netflix release in September, Korean thriller Squid Game has become an international phenomenon.

We’ve relied on online platforms like Netflix more than ever these last two years, proving that the streaming platform can inspire one to learn a language through entertainment.

italki, the premiere online language platform, can help even the most devout Squid Game enthusiast take their curiosity of Korean culture to the next level with dedicated 1-on-1 lessons. The online platform currently offers 150+ languages taught by teachers from 180 countries. 

“In the US we’ve seen a 15% increase in demand for Korean language lessons in the past 3 weeks” says Kevin Chen, founder of italki. Korean is the 6th most studied language in the US on the platform. So far, nearly 30,000 italki teachers have helped 10 million users from 190 or from all over the world countries learn a new language more effectively and efficiently.  

“Most of my students have already learned the Korean alphabet, called Hangeul, for themselves before taking their very first lesson. That’s why they understand its structure and how it works pretty much well. There are some who believe all the Asian languages are a lot in common as European languages originated from Latin are, which actually are not true.” says italki Teacher Karen. “I am also a big fan of BTS, one of the biggest Boyband in the world. Also, some of my students are fans of K-Pop stars, Korean actors or actresses. There are a growing number of people who get interested in K-Pop, K-Movie, K-Drama, K-Food, K-Beauty, etc. Sometimes, their interest in Korean culture encourages students to learn Korean continuously” 

Apart from grammar, vocabulary, and the technical building blocks of language, learning a language means learning the culture. Learning a language through video chat or italki’s own “italki Classroom” would have offered a private and supportive environment. 

“I’ve seen an article about the drama that has earned a critics’ score of 100% on Rotten Tomatoes and also became the most popular show on Netflix ever. People started making merchandising of the Squid Game Netflix show and I’ve been seeing those all over social media. So yes, I can say I’ve noticed an increase in the popularity of Korean culture.” says italki Community Tutor Gio. “I think people sometimes underestimate the importance of Hangul, which is the Korean alphabet. Memorizing Hangul is inevitable for learning Korean. But it might take more time than you expected. Even if memorizing Hangul takes some time, I hope people know that they have to endure it to move on to the next level.”

If you would like to speak with our teachers Gio and Karen, to get their thoughts on the popularity of Korean Culture as it relates to online learning, please let us know. italki also offers the gift of language through its gift cards throughout the holiday season and beyond: https://www.italki.com/giftcards

About italki

italki is a global language learning community that connects students and teachers for 1-on-1 online language lessons. At italki, we believe that human interaction and cultural sharing are the best way to become fluent in a foreign language. With over 5 million students and 10,000 high-quality teachers teaching more than 130 languages, italki helps everyone with their personal journey to fluency. Learn more at www.italki.com and follow their social channels on FacebookTwitterInstagram, and YouTube

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

How to Stay Safe Gaming Online

Online gaming should be a fun and rewarding experience that, critically, does not have any lasting impact. Staying safe online is vital, especially when gaming, as it is all too easy for a fun and innocent activity to become malicious when the right steps have not been taken. That does not mean to say that gaming online is a dangerous activity. In fact, when you take the right steps, online gaming can be just as safe as playing in person with friends.

Use a VPN

A Virtual Private Network, otherwise known simply as a VPN, is a great measure that everyone should use while gaming online. When you connect to a VPN, you connect to an encrypted server, which means that it becomes a lot more difficult for cybercriminals to track your movements. Not only does a VPN allow you to play anonymously, but it also hides your IP address, which makes you even more difficult to track.

Only Play on Trusted Sites

Before you begin playing online, it is important that you check to see that a site is trustworthy. There are many ways that you can check to see how trustworthy an online gaming site is; you could:

  • Check player reviews – looking at reviews of a gaming site, particularly the negative reviews, should help you learn if the site is unsafe. Make sure to check reviews at a respectable website.
  • Check for the right icons; some sites, like gambling sites, should be regulated by a range of international organizations. You should check to see if the site features the icons of the gaming authorities before playing.
  • Do your research; simply just reading up on the best gaming sites to use can help you to find the best, safe sites. Rather than doing the research yourself, you can easily compare the sites in one place and get playing a lot faster, safe in the knowledge that you are using a trusted site. Click here to compare. 

Keep Your Personal Information Private

Of course, sometimes, when you are buying an online game or signing up, you will have to input your personal details (only after checking the site is safe), but in other situations, you should keep your information private. For example, if you are playing an online multiplayer game, you should avoid using or giving out any personal information, including your name or location. Even if a player seems to be a friend of yours, you should never exchange personal information.

It is also vital that you use an appropriate username that does not give too much of your personal information out. You should also make sure to have a different password for every online gaming site that you use.

Install Anti-Virus Software

If you have taken the previous steps, then you can be pretty confident that you will be safe while playing online, but it is always better to be safe and sorry. You should install anti-virus software on your device to give you that extra layer of added security.

If you are playing games on a free site, it is common for these sites to use adverts, some of which might host more harmful, malicious software. You should be using a VPN and anti-virus software at all times to make sure you are staying safe online, whether you are playing a game or reading Wikipedia. 

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GLOBAL LIVE STREAMING APP, LIVIT, ANNOUNCES LIVE LOUNGE CONCERT SERIES

App Home To Over 45 Million Users Will Host Interactive Live-Streamed Music Events With Kygo’s Palm Tree Records, VASSY & More

Watch Live Lounge Starting Friday, August 6 at 7:00PM PST on the LIVIT App

Global live streaming and entertainment platform LIVIT, operated under the 17LIVE brand, announced today that they will be hosting a live-streamed concert & interactive event series featuring global superstar Kygo’s Palm Tree Records, multi-platinum, award-winning singer/songwriter VASSY, and more. Presented by 17LIVE, the interactive Live Lounge events will begin on August 6th and will be produced at CreatetheLAB in Los Angeles. Each concert will be live-streamed exclusively on the #1 streaming platform in Asia on the LIVIT Official Account in the app, found HERE.

17LIVE is the leading platform for rising music artists, entertainers and influencers that has more than 45 million users in Asia and is rapidly growing across the United States with their U.S. centric brand LIVIT. Exclusively on the LIVIT app, they will be hosting this series of three-hour long events, consisting of multiple performances, interview segments, and Q&As that will allow fans to have a live, intimate experience with their favorite musicians. 

The August 6th Live Lounge presented by 17LIVE will feature VASSY and hit-making singer-songwriter Josh Cumbee. Best known for her vocal prowess in viral collaborations with dance music heavyweights such as Afrojack and Tiesto, VASSY recently reached the 1 billion stream milestone with her single “Bad”, which was her collaboration with Showtek and David Guetta. The pop artist released her hit track  “Chase” this summer with Aussie producer duo Bonka (The Chainsmokers, Timmy Trumpet). The track is currently sitting at the #1 position on the dance airplay radio chart and reached #1 on the dance Aria charts in Australia. Josh Cumbee built his career as a producer and songwriter for world-class artists such as Madonna, Kygo, Rita Ora, Armin van Buuren and Adam Lambert, and recently wrote the worldwide hit ‘Wondering’ for Olivia Rodrigo. Having worked in genres including ballads, dance music, rock, K-pop and C-pop, Cumbee is a songwriter and producer of exceptional talent who has had #1 hits in Korea, China, Italy, has a Latin Grammy nomination under his belt and more. He recently released ‘Sound Of Your Name (with Vicke Blanka)’, his first collaboration with another artist as a solo singer-songwriter.

On August 27, Live Lounge presented by 17LIVE will host the first-ever showcase for global superstar Kygo’s Palm Tree Records, which is a joint venture with Sony Music Entertainment. With over 15 billion cumulative global audio and video streams, the Norwegian artist is known for chart-topping hits like the multiplatinum “It Ain’t Me” [with Selena Gomez], “Higher Love” [with Whitney Houston], “Like It Is” [with Zara Larsson & Tyga], and “Lose Somebody” [with OneRepublic]. Kygo’s showcase will feature performances by Palm Tree Records artists Frank Walker, Forester, Haywood, and Petey Martin. Toronto-based DJ/Producer Frank Walker has captivated fans across the globe with his club-ready collaborations such as “Like Gold” with Loud Luxury and Stephen Puth, along with solo releases like “Dancing In The Dark” which was recently nominated for a Juno award. Los Angeles-based indie electronic duo Forester has already made a lasting impact in the scene, blending acoustic instrumentation with electronic elements that transport the listener to wide open spaces, allowing for introspection as well as the desire to dance. They dropped their sophomore album ‘A Range of Light’ on December 4th and have earned  over 20  million total streams across their catalog.

“I’m excited for my artists to have the opportunity to show the world what they’re capable of.” – Kygo

Songwriter and producer Haywood has penned hits for everyone from Katy Perry and Kygo to BLACKPINK and Selena Gomez and is now a solo artist. The New Zealand-born and Australian-raised songstress introduces a glorious and glossy sound of her own on a series of 2021 singles for Palm Tree Records punctuated by her skyscraping vocals and punchy lyrics. Nashville-based Petey Martin wrote/produced “Ashes” by Celine Dion for the Deadpool 2 Motion Picture Soundtrack, “Bigger Than” by Justin Jesso & Seeb, and five songs on Kygo’s ‘Golden Hour’ album, including the lead single “Like It Is.” He made his debut as an artist collaborating with Matoma on “Keep It Simple” and released his introductory  single “Come Back Home” on Palm Tree Records featuring two-time Grammy winner Lauren Daigle.

“I’m excited to partner with 17LIVE to host our first-ever Palm Tree Records showcase and be able to live stream it to millions of people around the world while interacting with users of the platform.” – David Rishty, President of Palm Tree Records

CreateTheLab is a custom-tailored production studio in Los Angeles with multiple stages. The events will be invite-only with press, influencers, and artist teams in attendance in-person; with millions of viewers watching on LIVIT around the world.

Head of U.S. Operations for 17LIVE, Armin Collosi, says, “We are thrilled to launch the Live Lounge concert series with some of the most respected music artists in the industry. Our platform is quickly becoming a special place for talent of all levels to showcase their creativity, and we are proud to provide the platform where they can be their most authentic selves. With the return of live music, LIVIT has created a unique concert experience that will allow fans to interact in new ways with their favorite artists. We look forward to seeing all the amazing performances we have scheduled this summer.”

Powered by Taiwan-based 17LIVE, a leading global social entertainment company, LIVIT was launched in 2019 and has more than 45 million registered users across the globe. As the largest live streaming platform in Asia, LIVIT is expanding to multiple international markets. LIVIT plans for its North American operation to be a curated space where artists can collaborate, interact directly with fans and grow their careers. No matter who you are, or which corner of the world you reside in, you can connect with anyone through LIVIT’s media platform to showcase your talents and passions and realize your dreams. LIVIT is available for free download on iOS and Android.

About 17LIVE:

17LIVE operates the largest live streaming platform in Developed Asia. Anyone with a talent or a passion to share can be an artist and the Company’s mission is to empower artists and entertain the world through its platforms. The Company’s live interactive platforms include its flagship live entertainment streaming app 17LIVE, Meme Live and live streaming shopping platforms HandsUP and FBBuy. For more information about 17LIVE, please visit https://about.17.live/.