Posts tagged with "blockchain"

Money illustration by Heather Skovlund for 360 Magazine

The Growth of Blockchain

Blockchain Companies hit $30.4B in Total Funding, a 44% Increase in a Year

The increasing number of organizations accepting cryptocurrency and the growing interest in blockchain technology continue driving the entire sector’s impressive growth. However, recent years have also witnessed a surge in the number of venture capitalists pouring money into blockchain companies.

According to data presented by BlockArabia.com, blockchain companies raised $30.4bn in total funding, a massive 44% increase in a year.

Investment Activity Soared by 515% YTD

By allowing digital information to be distributed but not copied, blockchain technology created the groundwork for the new type of internet. Although initially invented for the cryptocurrency Bitcoin, by improving online security and streamlining fundraising and payment options, blockchain technology was adopted by many companies across different industries.

The Crunchbase data showed 2018 was a record year for investment activity in the blockchain market, with companies raising around $10.7bn in funding rounds that year. However, the next two years brought a significant slowdown in venture capital funding.

In 2019, blockchain companies raised $4.3bn, with the cumulative funding amount rising to $20bn that year. However, statistics show 2020 brought even less fresh capital, with companies raising only $2.4bn.

After two challenging years for blockchain companies looking to attract investments and expand their business, investors flocked to this sector in 2021. In the first quarter, startups focusing on blockchain technology raised around $2.9bn, more than in all of 2020. The strong investment activity continued in the second quarter of the year, with companies raising another $4.1bn.

The Crunchbase data showed blockchain startups raised around $8bn YTD, a staggering 515% increase compared to a year ago period, and 20% more than in 2019 and 2020 combined.

US Blockchain Startups Raised $12.5B, more than European and Asian Companies Combined

Statistics show that US blockchain companies lead in the total value of investments, with $12.5bn in funding rounds so far. European companies hit $6.1B in total funding, half the value of their US peers, ranking as the second-leading region globally. Asian blockchain companies follow with $5.4B, respectively.

Analyzed by type of funding, initial coin offering ranked as the most popular way to raise fresh capital. Statistics show blockchain companies have raised $9.3bn through ICOs so far, more than any other funding type.

Series A funding rounds have brought in around $3.8bn so far. Series B and Series C funding rounds follow, with $2.6bn and $2.4bn, respectively.

The full story can be read HERE.

wonderquest image for use by 360 magazine

ALISON WONDERLAND – WONDERQUEST

Australian EDM producer and DJ Alison Wonderland (AW) ventures into the realm on NFTs (non-fungible tokens) with her blockchain project, The WonderQuest. The project launched on Sunday, July 25 on Decentraland, a blockchain-based 3D virtual reality platform. The fantasy-inspired project allows investors to purchase a dragon egg as an NFT from the WonderTown market. A ‘hatching event’ will occur at the end of the on-sale period this coming Tuesday, August 3 at 3pm PT.

Each egg is .0888 Ethereum (Eth) and over 6,500 have been sold. 3,500 eggs are left to be minted. All eggs will be sold before The Hatching event. After the hatching event, the egg owner has the option to either hatch the egg or not to hatch, allowing owners to interact with the fantasy realm.

Many first-time NFT and crypto holders’ purchases have been made by AW fans to participate. Many large NFT owners who have not heard of AW have also been drawn to this project because of its utility. Some large crypto holders have even purchased eggs for AW fans who can’t afford an egg. It’s been positive experience, and a new community has been built regarding the project’s discord.

So far, sales for the NFT are at $1.7 million. The full extent of the WonderQuest earnings are to be revealed after the project ends.

“It starts with an egg. ‘What’s inside?’ ‘Do I hatch it?’ Questions only you can answer. Each egg is unique with its own ERC-721 Ethereum blockchain based token. The egg is an NFT, but so is what’s inside. You can either collect the NFT as a rare egg, or hatch it and reveal what’s within This is real and happening now. This project is not a placeholder for unfinished artwork. We’ve been designing and developing this project over hundreds of thousands of hours, and every detail has been carefully selected to bring to life the mystery of The Wonderquest.”

The WonderQuest is Alison Wonderland’s odyssey of exploration in the blockchain/digital world, a treasure hunt of experiences in the Metaverse. An opportunity awaits you to embark on a journey of epic proportions, incorporating virtual gift quests, discussions, and musical performances. For the first time ever, join AW’s odyssey, which features her music in a virtual landscape powered by blockchain technology. The adventure ahead will not only allow you to explore never-before-seen parts of the Metaverse, but also to interact with it in ways that were previously impossible.

Join Alison Wonderland by purchasing from a series of 10,000 unique, mysterious, and mystical eggs. Minting is totally random. There are 12 different breeds of differing rarity, all individual dragons. Hatch your egg or wait – the choice is yours. Unleash your creation upon this world or keep the power within.

The egg is the beginning of a long and wonderful journey. Together we quest. WonderQuest.

Find out more about WonderQuest via Decentraland.

by StandardVision for use by 360 Magazine

WELCOME TO THE METAVERSE

LA ART SHOW ANNOUNCES PARTNERSHIP WITH SUPERRARE AS THE OFFICIAL NFT MARKETPLACE OF THE SHOW

From Analog to Digital For 26 Years LA Art Show Has Embraced Art Trends And Conversations

In just a few short weeks, LA Art Show, the most comprehensive international contemporary art show in America, officially kicks-off the city’s 2021 art season at the Los Angeles Convention Center. This special Summer Edition–on the heels of the landmark 25-year anniversary and now with new director Kassandra Voyagis – takes a closer look at some of the latest technological trends in the art world, while still offering a conventional lens for art from around the globe. Taking a leap into the future, while remaining cognizant of the traditional contemporary and historical programming, the LA Art Show has incorporated a focus on women, art, and technology. Upholding a longstanding convention of paving the way for other fairs to follow suit, this year marks the LA Art Show as the first LIVE show to join one of the most buzzed-about conversations in art: NFTs. As a show with a strong traditional reputation, the integration of NFTs and other new technology is monumental, emphasizing the legitimacy and wonder of digital art. To supply the most comprehensive and accessible NFT introduction, the show has partnered with SuperRare as official marketplace partner, meaning patrons will be able to purchase the work immediately at the fair with the help of experts, removing anxiety surrounding the new kind of transaction.

To present the most striking and comprehensive NFT debut, the LA Art Show welcomes Vellum LA, the first physical gallery for NFT-backed digital art in Los Angeles, ahead of their launch in September. Vellum LA was created with the goal of meaningfully situating the digital and crypto art communities within the context of art history, while also educating the public on the potential of NFTs to impact the future of art. Aiming to bridge the gap between the physical and the digital world, the crypto and the traditional art collectors, Vellum LA presents carefully curated shows designed to be relevant to patrons on either end of the digital-analog spectrum, and anywhere in between.

This year’s LA Art Show is the ideal platform for Vellum LA programming, prioritizing NFTs whether it be an introduction for many of the patrons of the fair or an exciting addition for those who are already fans of the genre. Crafting the optimal first impression, Vellum LA presents Sea Change, a physical NFT exhibition in partnership with SuperRare, the show’s official marketplace partner. Sea Change will feature the works of 11 new media artists, whose work embraces our inevitable technological immersion, exploring the new language, materiality, and logic of the metaverse. The exhibition will include works by Claudia Hart, Auriea Harvey, Krista Kim, Marjan Moghaddam, Itzel Yard (Ix Shells), Blake Kathryn, Nicole Ruggiero, Sam Clover (PLANTTDADDII), Sabrina Ratté and more. Curated by Nxt Museum curator Jesse Damiani and Vellum LA curator Sinziana Velicescu, Sea Change is a model of collaboration in the art world. Bringing together not just artists, curators, but tech companies as well, this exhibition is a worthy preview of what NFTs have to offer. The show caters to the collector, both the already avid NFT fans and those who might not even know what NFT stands for yet. Thanks to the partnership with SuperRare, a pioneering online peer-to-peer marketplace for premium single edition NFTs built on the Ethereum blockchain, purchasing NFTs at the fair is highly accessible for anyone, whether they be tech savvy or previously luddite (just make sure to secure some ETH for purchases ahead of the event). Although NFTs have been around for a while now, the technology patrons will see is brand new, featuring state-of-the-art StandardVision LumaCanvas displays developed specifically for Sea Change and designed to be the first ever collector/museum-grade digital art display canvases.

The return of in-person programming has generated quite a few questions about the future of the art world, but it is becoming increasingly apparent that many artists want to have their work seen in person, and that is true of digital art as well. Velicescu is thrilled to bring this new kind of viewing experience to this special LIVE summer edition of the LA Art Show, noting that the return of live programming is important for NFTs and digital programming just as it is important for analog art.

Having curated work for large scale media facades at StandardVision, I understand the importance of the in-person experience. I think with everything re-opening, people will crave these experiences more than ever and I think there’s an opportunity to show this work in ways that hasn’t been shown before, taking into consideration all the complexities of digital art–some of the work is time based, some has the capability of being fully immersive, some involves AR.

The technology revolution does not stop there. White Cross Gallery is bringing their expertise from over 5 years of NFT experience along with 5 new releases, and NFT giveaways. Continuing the theme of technological advancements, one of the most highly anticipated traditional elements of the show is getting an upgrade as well, with the return of DIVERSEartLA. This important part of the fair, curated by Marisa Caichiolo, will focus on the presence, contributions, research, and documentation of women and non-binary artists at the forefront of work at the intersection of art, science, and technology, represented by guest museums and institutions. Continuing the theme of juxtaposing old and new, this fan-favorite section will expand upon previous years into new, more interactive, and technological ground. This year’s tech-focused exhibits include a wide range of mediums from AI to video and plenty in between. The San Marcos Museum of Art (MASM) from Lima, Perú, which will bring a new media project by Peruvian artist Angie Bonino. “THE SYMPHONY OF NOW,” consists of a video installation, and interactive sound installation focusing on the Andean techno de-colonial shamanism. Museum La Neomudejar from Madrid is bringing _DATA | ergo sum | RELOADED by artist Ana Marcos, an interactive art installation that visualizes the capability of viewing machines using artificial intelligence to extract data by a simple observation of visitors. Art Museum of the Americas (AMA) has joined with a special project curated by Fabian Goncálves, that will feature a compilation of material and an exhibition of the work of women artists who have played a central role in the development of new media practices throughout history and women and non-binary people whose forward-thinking practices are currently reshaping the field. The UCLA Chicano Studies Research Center is bringing a special project curated by Chon Noriega titled Immersive Distancing by LA-based artists Carmen Argote and Zeynep Abes, which will examine recent media art produced during the COVID-19 pandemic. Continuing the Los Angeles presence, Now Art LA and Building Bridges Art Exchange have joined forces as local non-profit organizations to exhibit the work Agua by Luciana Abait, a video projection created as part of LUMINEX Project by Now Art LA. This work is inspired by the flood-myth motif that occurs in many cultures, in which water acts a healing and rebirth tool, often referencing ideas of creation, purification, and sustaining life.

This year’s diversification of mediums continues with Tiffany Trenda, a multidisciplinary performance artist, known for exploring the relationship of the female body to today’s ever-changing technologies. In partnership with DIVERSEartLA, Trenda is safely bringing live performance to the art fair. Through the use of QR codes, she is coordinating a unique viewing experience for attendees. Each person can use their own smartphone to participate in real-time via volumetric video recording, creating an interactive and compelling experience.

The LA Art Show is excited to broach new artistic waters, welcoming back old friends and joining new ones for the first time. With the draw of a long-awaited in-person event, in conjunction with the groundbreaking new technology, tickets for this event are likely to sell quickly. Please visit the official website to learn more, tickets can be purchased here.

About SuperRare

Founded in 2017, SuperRare is a pioneering online, peer-to-peer marketplace for premium, single edition non-fungible tokens (NFTs), most notably CryptoArt, built on the Ethereum blockchain. Created with the goal of reinventing art collecting for the digital age, SuperRare has facilitated artists and collectors around the world to sell and purchase more than $71M worth of art in the last year alone. On the heels of a successful first round of funding in 2021, SuperRare continues to work with key art curation and auction partners across the globe.

About the LA Art Show

The LA Art Show creates one of the largest international art fairs in the United States, providing an exciting, immersive, insider art experience to sponsors, their select guests and VIP clients. The show attracts an elite roster of national and international galleries, acclaimed artists, highly regarded curators, architects, design professionals, along with discerning collectors. This innovative, exceptional cultural environment attracts executives and board members of Southern California businesses, state, county, and municipal government representatives, as well as leaders of the region’s cultural institutions. Attendees are trendsetters, influencers, and alpha consumers, who seek and demand the newest and the best in all areas of their lives—art, design, food, technology and travel being specific passion points.

Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

Ethereum adds over 5 million new unique addresses in 30 days

The world’s largest smart contract development platform, Ethereum (ETH), has added over 5 million more unique addresses in just 30 days as the asset continues to gain momentum ahead of its scheduled EIP-1559 upgrade.

According to data compiled by Finbold, Ethereum added 5.37 million new unique addresses in the last 30 days (June 6th, 2021 – July 6th, 2021). This means that on average, the Ethereum network added 173,235 new unique addresses daily.

The total number of distinct Ethereum addresses has grown to 162,231,196. Lately, ETH has indeed experienced a drive-in demand, which has contributed to its cumulative address growth after the asset experienced massive capital outflows last month.

ETH demand on the rise 

Recently, Celsius Network CEO Alex Mashinsky stated that Ethereum ‘flippening’ Bitcoin is happening now and will become more widespread. Broader adoption of Ethereum is expected as Mashinsky believes that layer two solutions will fix ETH’s issues in the near future.

ETH 2.0, on the other hand, will be a substantial and gradual enhancement on layer two solutions, but both systems will function in tandem in the future, according to Mr. Mashinsky.

A week ago, Ethereum overtook Bitcoin in total daily active addresses for the first time in crypto history, suggesting that demand for the world’s second-largest cryptocurrency is rising. The active addresses on a crypto network show the total number of senders and receivers for a given coin.

Since Ethereum has notably surpassed Bitcoin in terms of daily active addresses, it might signal that the world’s second-largest cryptocurrency by market capitalization is on its path to becoming the most popular.

For example, U.S. investment bank Goldman Sachs, considers the Ethereum blockchain network to have the capability to usurp Bitcoin as the main store of value cryptocurrency.

The multinational financial institution believes that ether’s use cases now have the most “potential,” as it is the most popular smart contract development among the crypto community, according to a Business Insider report published on Tuesday,

Ethereum EIP-1559 upgrade

On August 4th, the long-awaited London EIP-1559 upgrade for the Ethereum network will commence.

In a block activation proposal on Github on July 6th, Ethereum principal developer Tim Beiko stated on Twitter the mainnet upgrade will take place around block 12,965,000.

Since the mainnet upgrade is scheduled to deploy at block 12,965,000, the London hard fork will take place on August 4th, rather than the mid-to-late July date as expected initially. If the different Ethereum client teams agree to the proposal, the target will become official.

Before deciding on a mainnet launch date, developers are monitoring the testnets to see how the updates function.

On June 24th, the first block was generated on the Ropsten testnet, and the hard fork was deployed to the Goerli testnet on June 30th, and the final Rinkeby testnet launch is scheduled for today.

Deployment of the deflationary Ethereum upgrade

The London upgrade named after the second-annual Ethereum development conference, which took place in 2015, is intended to bring the network into a deflationary mode; however, the EIP-1559 upgrade will not necessarily result in lower gas fees.

EIP-1559 upgrade modifies the auction process for the charge calculation structure and burns a portion of the transaction fees. The upgrade will cause asset deflation over time, which will increase once mining ends, and proof-of-stake becomes the dominant consensus method later next year. ConsenSys, an Ethereum software solutions business, estimates that the yearly ETH supply will be cut by 1.4%.

On the Ropsten testnet; a web page has been put up to observe this in action, it burnt 89,148 ETH during the brief testing time, which is almost $208 million at current rates.

The Goerli testnet has burned 79 ETH, while the Rinkeby testnet is anticipated to debut on July 7.

Find full stats and information here.

Marvel x VeVe — digital collectibles experience from Timothy Cheng for use by 360 Magazine

MARVEL × VEVE — DIGITAL COLLECTIBLES EXPERIENCE

Fans will be able to purchase official Marvel NFT digital collectibles, digital comic books and more, available through the VeVe Digital Collectibles app platform starting later this year

Marvel Entertainment and Orbis Blockchain Technologies Limited, a digital collectibles company operating the VeVe Digital Collectibles App, announced today a new collaboration to launch a global digital collectibles experience for millions of Marvel fans and collectors around the world in the coming months. For the first time, fans will be able to purchase and interact with official Marvel NFT digital collectibles, 3D statues and digital comic books through mixed reality on VeVe’s groundbreaking app platform.

Available on iOS and Android, the VeVe Digital Collectibles App brings fandom directly to fans wherever they are by offering a rich collecting experience. Through the VeVe Digital Collectibles App, fans can buy and collect a variety of Marvel NFTs; trade and hunt for rare (and even secret-rare) NFT comic books and collectibles; and display their hard-earned collection through fully customizable virtual showrooms.

Users will be able to purchase Gems (VeVe’s in-app currency) with their credit card via in-app payments and will have the ability to cash out Gems. With Gems, users can buy official Marvel NFTs or buy and sell Marvel NFT collectibles with others in VeVe’s secondary marketplace, creating a simple and accessible Marvel digital collectible experience for every type of Marvel fan.

“Since the beginning, collecting has always gone hand in hand with being a Marvel fan,” said Dan Buckley, President, Marvel Entertainment. “Like us, VeVe understands collecting is about the experience just as much as the product, and we look forward to extending that experience for our fans over the years to come.”

“Today, we’re seeing more fans than ever gravitate toward their screens,” said David Yu, Co-Founder & CEO, VeVe. “Fans want to watch and post about their favorite characters, talk about them on social media and find ways to interact with these characters however they can. The VeVe Digital Collectibles App takes that idea of collecting to the next level by embodying that element of fun while also making the growing trend of NFT digital collectibles accessible for everyone.”

The only app currently of its kind, VeVe’s unique mixed reality adds a digital layer to the world around us, allowing fans to interact with their collection and bring their favorite toys, statues and other collectibles to life. Fans will also be able to share their own curated collections of photos, videos and virtual showrooms with their friends and the fan community using the app’s features.

“Marvel has been exploring with VeVe how to make the Marvel digital collecting experience as special as the physical experience, and we are excited to finally be able to share this vision with our fans,” said Daniel Fink, Vice President of Business Development and Strategy, Marvel Entertainment. “Through VeVe’s platform, we hope to expand the limits of what Marvel fandom can be, starting with personal and interactive digital collectibles that, through NFTs, fans can truly collect, share and enjoy in a way that they have not been able to do before.”

VeVe NFT digital collectibles are minted on the blockchain, which allows for an immutable record of authentication and allows fans to collect their digital products through a fun and engaging experience. Since last December, VeVe has sold over 580,000 NFT digital collectibles to its growing user base of over 340,000 avid fans and has become one of the top apps in the entertainment category on the Google app store.

“We saw the opportunity back in 2017 to create something new and exciting for collectors and embarked on a multi-year journey to bring VeVe to life,” said Dan Crothers, Co-Founder & COO, VeVe. “Our mindset as collectors was to imitate the physical world of collecting, which fans know and love, and offer this experience in an enhanced digital format that felt exciting, authentic and sustainable.”

Earlier this year, VeVe announced its plans to be the first-ever carbon neutral NFT platform and committed to 100% carbon neutral NFTs, offering grants to environmental nonprofits to raise money for causes. The VeVe app also utilizes distributed ledger technologies, which they estimate are more energy efficient than competitors in the market.

More details about Marvel’s exciting new digital collectibles coming to VeVe will be shared in the next few weeks. Comic book fans should also stay tuned for some exciting new reveals coming soon!

About Marvel Entertainment:

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information, click HERE.

About VeVe:

VeVe is a direct to consumer business that sits at the nexus of pop culture combining toys, games and collectibles to offer a unique way to experience the many worlds of fandom. Through technological innovations VeVe makes new forms of content accessible to consumers. We see digital collectibles as a new class of collectible, which offers fans a new collecting experience and intellectual property owners the ability to seek new opportunities in the digital landscape. The VeVe Digital Collectible app is available on both iOS and Android, and coming soon to desktop. For more information, click HERE.

Tom Holkenborg — "Soundtrack of Your Life" Auction for use by 360 Magazine

TOM HOLKENBORG — “SOUNDTRACK OF YOUR LIFE” AUCTION

Holkenborg, also known as Junkie XL, will compose a +20 minute musical score based on an interview with the winner to be the “Soundtrack of Your Life.”

Holkenborg will release a new single ‘Despite All That Was’ alongside an NFT drop featuring three original art pieces from Space Renders on NFT platform AmplifyX, built on the energy efficient Tezos blockchain. 10% of the auction gross will be donated to Leonardo DiCaprio’s Earth Alliance charity.

Holkenborg is a world-renowned film composer for Hollywood blockbusters such as Mad Max: Fury Road, Deadpool, Justice League and more; Grammy-nominated electronic music producer known for collaborations with Britney Spears, Madonna, Justin Timberlake and more; and legendary video game soundtrack composer for Need for Speed, The Matrix, The Sims 2, The Sims 3 and more.

Tom Holkenborg, one of Hollywood’s most coveted composers, has announced he will be minting a truly one-of-a-kind offering, by creating the score to someone’s life. Holkenborg is a blockbuster composer, whose credits include Zack Snyder’s Justice League, Mad Max: Fury Road, Deadpool and Godzilla vs Kong. He has built a reputation for pushing the envelope as a full-contact composer, and has worked with directors including Peter Jackson, Robert Rodriguez, James Cameron, Tim Miller and Zack Snyder among others. The ‘Soundtrack to Your Life’ Auction Begins Noon EST on June 16, 2021 on AmplifyX, an NFT platform built on the energy efficient Tezos blockchain.

The ‘Soundtrack Of Your Life’ NFT concept was developed by Holkenborg to be an offering that would push the boundaries of what is possible with NFTs. Holkenborg will create a 20+ minute original score, based on an interview with the winner, that encapsulates the unique victories, heartbreaks, memories and emotions that make up their lives. The NFT auction is a chance to have one of Hollywood’s singular composers write a truly personalized audio odyssey for you or a loved one. Institutional entrants are also welcome to participate in the bidding.

“This is my first real exploration of the blockchain, I am definitely curious to experiment more, drawn to its transparency and decentralized approach,” said Tom Holkenborg. “Beneath the hype, it still feels quite punk rock and DIY, and I believe that major possibilities exist within the blockchain to help empower creators. It’s always good to think about expanding the limits of how and where music can go, and to collaborate with artists in other mediums. I’m certainly not first in the NFT space, but I thought the Soundtrack Of Your Life was my chance to add something different and make something totally unique. It’s going to be fun!”

The NFT Open Collection will include the first original non-film related work from Tom since 2012, the single “Despite All That Was” and three original pieces of artwork in collaboration with visual artist Space Renders (Juan Piana) who has previously worked with creators like Camila Cabello, Machine Gun Kelly, Jake Paul and others.

“We’re building the toolkit to help creators raise capital, create additive revenue streams and engage with their fan bases in new ways,” says AmplifyX CEO Adam Cowherd.

The auction will take place on AmplifyX, a FINRA and SEC registered platform reinventing the intersection of NFTs and securities to transform digital ownership and monetization across technology, finance and popular culture. AmplifyX is built on the Tezos blockchain, an energy efficient Proof of Stake blockchain network that uses 2 million times less energy than Proof of Work blockchains such as Bitcoin and Ethereum. 10% of the auction gross will be donated to Leonardo DiCaprio’s Earth Alliance charity.

Auction Begins Noon EST on June 16, 2021 on AmplifyX, built on Tezos.

About AmplifyX:

AmplifyX is a FINRA and SEC registered platform reinventing the intersection of NFTs and securities to transform digital ownership and monetization across technology, finance and popular culture. AmplifyX was created to bring transparency, equity and artist ownership to the music industry. We believe artists have the right to own their masters, control their creative journey and keep a majority of their royalties.

About Tezos:

Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today.

Catch Tom speaking about the NFT on Clubhouse today at 7:30pm ET / 4:30pm PT.

Tom Holkenborg — "Soundtrack of Your Life" Auction for use by 360 MagazineTom Holkenborg — "Soundtrack of Your Life" Auction for use by 360 Magazine

DREAMLAND 2021 illustration by Heather Skovlund for 360 Magazine

ZHU × Dreamrocks NFTs

ZHU Announces Plans to Build NFT-based Fan Community

Kicking off with Limited-Edition DREAMROCKS Community and Moment Tokens for Attendees of Red Rocks Available to Redeem This Saturday, May 15th, An Open Zhuman Community Token Will Also Be Available To All In The Coming Weeks

Drops coincide with new album DREAMLAND 2021 and will allow fans to redeem exclusive content, merch and access to future events and collections

DREAMROCKS Community Tokens for all six shows, NFTs designed by Shane Fu for Night After Night

DREAMLAND 2021, released by Astralwerks, is now available worldwide HERE.

ZHU reveals the details of his plan to build an NFT-based fan community. Beginning with the DREAMROCKS NFT Collection exclusive to Red Rocks concertgoers, an open Zhuman Community token will also be made available for fans worldwide.

Fans who attended ZHU’s six-night sold out run at Red Rocks that concluded last night are able to register for complimentary community tokens as well as limited-edition moment tokens that include exclusive content from the show they attended. To redeem, showgoers should register using the same email they used to purchase their concert tickets at Yellowheart.

Fans of ZHU worldwide can register to receive an open Zhuman Community token at Yellowheart. The Zuman Community token will grant holders access to exclusive content and events to be announced in the coming weeks. ZHU adds, the fans have shown up so hard these last two weeks at Red Rocks, I’m excited to give something special back to them while also making sure all of my Zhumans worldwide can be a part of the community we’re building. All DREAMROCKS tokens will be minted and issued on Saturday, May 15th at 1PM ET. All Zhuman Community tokens will begin minting in the coming weeks.

The Dreamrocks NFT Collection from ZHU is being issued by Night After Night and Yellowheart, the partners behind Kings of Leon’s NFT YOURSELF album release. These releases make ZHU the first artist to build a fan community by issuing free community tokens and the first to issue tokens tied to a live experience.

Casey McGrath, CCO of Night After Night adds, with this offering, ZHU is setting the tone for how artists should enter the space and use NFTs to create a fan-first model that establishes a long term direct-to-fan pathway.

For YellowHeart, democratizing the modern live music experience is our mission. As in-person events start to come back, introducing the many ways NFTs can transform and amplify live music for both artists and fans, in a way that’s better for the environment, is all the more exciting, said Josh Katz, Founder & CEO of YellowHeart. It was important to ZHU to have both a carbon-neutral process, as well as offer tokens that are gas-free, so all of his fans could participate in this iconic drop. Since YellowHeart uses Ethereum Layer 2, which uses proof-of-stake, it is the most efficient blockchain solution in terms of gas fees and energy consumption.

'Homme 277' NFT illustration by Heather Skovlund for 360 Magazine

HOFA Gallery NFT Artworks

HOFA Gallery NFT artworks will appear alongside corresponding physical artworks at London exhibition this week

Press preview in gallery and virtually: Thursday 13 May 2021, 10.00 – 18.00 (BST)  

As the NFT artwork phenomenon continues to expand the boundaries of collectible art, HOFA Gallery is boldly reprising their role as pioneers with the upcoming release 15 May release of NFT artworks as digital complements to physical works currently on display in the ‘Matter & Form’ exhibition. 

The planned press preview will take place at HOFA Gallery, Mayfair on Thursday 13 May 10.00 – 18.00 (BST) in gallery or virtually by appointment (photographers and videographers welcome).  

Jan KalabLoribelle SpirovskiGregory Siff and Darian Mederos, four widely celebrated feature artists in HOFA’s latest group exhibition, will release their crypto artworks on via a special collaboration with MakersPlace – the world’s largest art NFTs marketplace.  This move bridges the perceived gap between conventional art and digital art and is part of HOFA’s ongoing effort to put contemporary art within reach of today’s younger, tech-savvy art collectors. 

HOFA Co-founder Elio D’Anna says “Traditional, conventional art has always struggled with the problem of accessibility, which meant that many people were excluded from enjoying and investing in art. Furthermore, it has meant that artists could only reach a fraction of their potential audience.” 

He continues Finally, the world of digital is steadily levelling the field, and today we are seeing the NFT phenomenon address this problem of accessibility in a new way by giving legitimacy and currency to digitally subsisting art.

In 2018, HOFA made headlines when it became the first to embrace the possibilities of blockchain-powered cryptocurrency by making their entire art holdings available for purchase using Bitcoin and Ethereum. Along with innovative partners, HOFA also helped established the world’s first digital asset-based art investment platform which enables full and partial investments in blue-chip contemporary artworks using secure blockchain technology to authenticate and record transactions.  

HOFA Co-founder Elio D’Anna sums up “By embracing the world of collectible NFT art, both the gallery and our emerging and established contemporary artists can exponentially expand their reaches.  We are finding these new audiences, consisting mainly of Millennials and Gen Zs, are enthusiastic about art and keen to have digital-first art experiences that are easily personalized and conveniently accessible via smart devices.”

Press preview: ‘Matter & Form’ at HOFA Gallery, Mayfair on Thursday 13 May 2021, 10.00 – 18.00 (BST), in gallery and virtually by appointment only.  

In compliance with Covid-19 safety protocols, all visits to the gallery will be strictly on RSVP basis.

Matter & Form video

HOFA Gallery Website

HOFA Gallery Instagram

‘Homme 277’ NFT by Loribelle Spirovski drops on MakersPlace 15 May 2021
‘Breathing Turkis Lagoon’ NFT by Jan Kalab drops on MakersPlace 15 May 2021
 ‘Games of Youth & Legend’ NFT by Gregory Siff drops on MakersPlace 15 May 2021
Polestar 2 illustration by Heather Skovlund for 360 Magazine

Polestar × Circulor

Polestar Announces Partnership with Circulor as an Important Step in Transparency Journey

  • Polestar enters strategic partnership with blockchain provider Circulor
  • Collaboration targets blockchain traceability and CO2e tracking
  • Progressive in scope and ambition, partnership enables unprecedented supply chain transparency

Polestar, the electric performance car brand, is spearheading a movement for transparency throughout the automotive industry to accelerate the shift to a climate-neutral future. In April 2021, the company announced plans for a climate neutral car by 2030—Polestar now communicates an important step on its transparency journey, announcing a new partnership with blockchain provider Circulor.

Polestar already works with Circulor on the traceability of cobalt in the batteries for the Polestar 2 electric performance fastback. With this new partnership, Polestar and Circulor have set a progressive scope and ambition that aims to entail a range of raw materials, focusing on those with identified risks in either environmental and/or human rights, such as nickel, mica, manganese, graphite and lithium, amongst others.

True climate action needs transparency, and the aim with CO2e tracking is to finally see the embedded emissions that have been created as part of the production process, per facility as well as those inherited from suppliers through the supply chain. The greenhouse gas tracking solution offered by Circulor enables a more accurate CO2e footprint than using generic emissions data from databases.

“Caring about ethics and the environment is key to Polestar. This unprecedented level of traceability means that Polestar can promote sustainable and ethical practices in its supply chain, and provide better transparency for consumers,” says Polestar CEO Thomas Ingenlath.

“We are delighted to be a strategic partner of Polestar and play a key role in enabling supply chain transparency for Polestar, its suppliers and its customers. Our platform’s ability to dynamically track and attribute CO2e across the supply chain will help enable Polestar’s moonshot goal to create a climate-neutral car by 2030,” says Douglas Johnson-Poensgen, Circulor CEO.

Circulor supports businesses in achieving more sustainable supply chains and works with blockchain technology to trace materials. A blockchain is a digital ledger containing a list of records linked to each other via cryptography. A ‘digital twin’ for the raw material being traced is created and the material is then tracked through the supply chain, creating a digital thread that follows and records the various industrial processes and transformations it undergoes.

This means that the source and the methods by which the raw materials are extracted, processed and transported, can be better regulated, helping to ensure that the materials used in battery production come from the expected mines or recycling facilities. Blockchain technology is already applied to Polestar 2, to support the traceability of cobalt in its batteries.

Polestar is on a mission to drive the shift to sustainable mobility. Supply chain transparency is one big step on the journey. Consumers will be able to follow the journey thanks to Polestar’s Product Sustainability Declaration, which discloses carbon footprint and traced risk materials through labeling on the company website and in Polestar Spaces, setting a unique transparency precedent for the industry.

About Polestar

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in ten global markets across Europe, North America, and China. In 2021, Polestar is expanding into eight new markets across Europe and Asia Pacific.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an electric only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78 kWh, and dual- and single motor powertrains with as much as 408 hp and 487 lb-ft of torque.

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

Images provided by: Taylor Vande Beek (Extension PR)

Eminem illustration by Heather Skovlund for 360 Magazine

Eminem × Shady Con

EMINEM TO DROP FIRST NFT COLLECTION AT “SHADY CON”

WITH NIFTY GATEWAY THIS SUNDAY APRIL 26TH

Rap Icon’s Initial Foray Into NFT Marketplace, Featuring Variety Of Collectibles

And Specially Crafted Beats, Launches At 6:30/7PM ET

Eminem announced that he will be dropping his first NFT (Non-Fungible Token) release this Sunday, April 26 at 6:30/7 pm ET on NFT marketplace Nifty Gateway.  The drop, dubbed “Shady Con,” will feature a variety of Eminem-approved NFT collectibles. 

In addition, the collection features original instrumental beats produced by Slim Shady himself specifically for this release. The tracks will be made available only as part of the limited-edition and one-of-a-kind NFTs. There will be a sneak peek at one of the offerings – a set of NFT action figures – coming soon!  But this only scratches the surface of what’s coming this weekend!

Eminem first teased the announcement on Tuesday, retweeting the recent “Saturday Night Live” sketch featuring Pete Davidson in character as Eminem from the “Without Me” video, which parodied the song in an attempt to explain what an NFT is.

“I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on,” said Eminem.  “Not much has changed for me as an adult…I’ve attempted to re-create some of those collections from that time in my life, and I know I’m not alone.  I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’  It’s been a lot of fun coming up with ideas from my own collecting passion.”

“Shady Con” provides Stans, fans, NFT enthusiasts and collectors ONE OPPORTUNITY to own a piece from this premier drop. Born from the convergence of blockchain technology, creative enthusiasm, and pandemic doldrums, this drop was inspired by Eminem’s passion as a vintage toy, comic book and trading card collector that traces back to his childhood days as just “plain old Marshall.”  Make no mistake, this is a digital festival…but it’s modeled after the traditional “Con” gatherings where fans come together and trade their wares. You may not be able to get together with thousands of Stans in a poorly ventilated convention center somewhere on the outskirts of 8 Mile Rd., but this weekend you can rub elbows with each other on Nifty Gateway and own a piece of the collectible, non-fungible action!

Commented Ashley Ramos, Senior Producer at Nifty Gateway: “We’re thrilled to welcome Eminem to our platform.  Demand for NFTs continues to grow and we’re excited to bring this collaboration to our community and give them access to new artwork and music on Nifty Gateway’s marketplace.”

Nifty Gateway was created with the goal of opening the world to digital art and enabling both artists and brands to participate in this defining moment.  Through the creation of unique, identifiable, and secure digital art on the blockchain, nifties have given authenticity to digital art — and with that provenance comes value. The company’s Nifty Marketplace is an all-in-one platform where you can buy, sell, and store NFT collectibles.

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