Posts tagged with "campaign"

Lexus × Sprinkles via 360 MAGAZINE.

Lexus – December to Remember

Lexus ‘December to Remember’ Celebrates Moments of Connection. New commercial, Sprinkles giveaways spread holiday cheer with annual return of iconic campaign 

Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.” And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers. 

Lexus × Sprinkles via 360 MAGAZINE.
Lexus × Sprinkles via 360 MAGAZINE.

“This year’s ‘December to Remember’ celebrates the holidays as a joyful time to reconnect with loved ones,” said Vinay Shahani, vice president of Lexus marketing. “Our dealers do a great job of extending hospitality to our guests year-round. This holiday season, on behalf of our dealers, we’re inviting guests to enjoy a special Sprinkles treat and pay it forward to support the Boys & Girls Clubs of America.”   

Lexus continues to be a proud partner of the Boys & Girls Clubs of America. Starting on Giving Tuesday, November 29, guests will have the opportunity to donate through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats.  For every donation made through the link between November 29 and January 3, Lexus will match donations up to $250,000. 

In the “Time Machine” commercial, debuting today, a young boy waits impatiently for the holidays. He becomes convinced that his family’s new RX is a time machine and wonders if it might make the holidays come faster. In a variation of the campaign’s signature gift-giving moment, this year’s gift comes in the form of the little boy being reunited with his older brother, who comes home early from college to surprise him. The red bow, instead of appearing on top of the car, appears on a present his brother brings with him. In addition, Lexus is bringing back two popular “December to Remember” spots from last year — “Runway” and “Wonderland.”

In its own gift-giving moment, Lexus is treating guests to an exclusive complimentary offer in partnership with Sprinkles at locations nationwide. From Friday, December 2, through Sunday, December 4, red velvet cupcakes will be gifted courtesy of Lexus and its dealers – each of the three days for one hour between 10:00 and 11:00 a.m. (also while supplies last). 

For more information, visit HERE

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.  

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GUCCI BLONDIE

Furthering an ever-evolving narrative, the House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G, as seen in patent documents from 1971. The emblem takes center stage on the collection’s distinctive silhouette, as Alessandro Michele continues to traverse time, gently drawing out the threads of storylines waiting patiently to be found and given a new voice.

The Gucci Blondie, which first debuted within the Love Parade fashion show in Los Angeles, reflects the Creative Director’s ability to effortlessly bridge eras through his creations. This temporal resilience is reflective of an essence that is both chameleonic and charismatic, a combination that allows the line, like many others of the House, to remain contemporary, no matter the year. The modern-day iteration is a stylistic progression of the original, infused with striking details that speak to a free-spirited and independent persona.

The Gucci Blondie offering spans sizes, silhouettes, and details, from a versatile messenger that can be worn on the shoulder or across the body with the included Web or leather straps, to a smaller day-to-night style whose included chain strap can be tucked inside to transform it into a clutch. A miniature version, also featuring interchangeable and adjustable leather and Web straps, rounds out the selection. Designs are available in leather, suede, and GG canvas, with a varied palette for both the bags and the Web straps.

The Gucci Blondie is presented through a new campaign, envisioned as a love letter to New York, as a cast of characters are captured against the backdrop of some of the city’s most celebrated landmarks. Reportage-style shots evocative of an analog age are filled with candor and spontaneity, portraying impromptu moments of heritage in motion and dynamically converging past, present, and future in every frame.

Purchase HERE.

Watch #GucciBlondie

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Ph & director: Angelo Pennetta

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Music: TBA

ABOUT GUCCI

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation, and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry, and watches.

Watch House of Gucci

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Vaughn Lowery President of 360 MAGAZINE

VAUGHN LOWERY


Vaughn Lowery, the president of 360 MAGAZINE, has always strived for positive social change. He graduated from Cornell University‘s ILR School. From there, he became active in modeling, acting and publishing.

A decade or more, Vaughn Lowery became notable when he appeared in Kmart’s smash commercial – Joe Boxer. It helped the retailer roughly sell 20 million dollars per week. By becoming an exclusive spokesperson, he appeared with Leeza Gibbons on Extra, Katie Couric on Today Show, and Jay Leno on The Tonight Show.

At the culmination of college, he relocated to New York City; and thus, Vaughn began a career as an actor and model. It was there where celebrity makeup artist Sam Fine set him up with a fashion photographer, Fadil Berisha. Above Joe Boxer, he worked as a successful print model for many companies such as GAP, Old Navy, as well as a runway model for Tommy Hilfiger, Phat Farm, and Karl Kani. He has graced the pages of Elle, Cosmopolitan and Glamour. Additionally, he flipped the Houston Chronicle.

Years back, ABC News Primetime aired a segment chronicling his life, along with the tragic John Ritter story. Vaughn has also filmed a Super Bowl commercial, completed a high-profile Dasani Water billboard ad campaign, appeared on America’s Next Top Model, guest-starred on the comedy, Scrubs, and screened his controversial 35mm festival film, The Young & Evil, at Sundance 2009. Having been represented by major industry players such as NEXT, he was also named Seventeen Magazine’s 17 Hot Guys. His hindmost project The Company We Keep boasts director Roy Campanella II along with comedic co-star Leslie Jones. At present, Vaughn wrote a short, Chasen Life, which won a writing competition. He adapted audiobook Say Uncle into a feature-length film, pitched a reality series and is in the process of architecting an immersive design experience.

Due to his turbulent upbringing in Detroit, Vaughn has kept his personal promise to be a contributing citizen to those in need. He has lent his name and support to: Women At Risk, Human Rights Commission, March of Dimes, Heart of Los Angeles Youth, Awakening Young Minds and schools across the nation where he encourages adolescents to step into their power.

As of late, Lowery has produced 360 MAG, a podcast on Audible, Apple and Spotify as well as an NFT Animal Series on OpenSea.

Futher, 360 MAGAZINE was named Business of the Month by the National Gay & Lesbian Chamber of Commerce [NGLCC]. The NGLCC is the business voice of the LGBT community, the largest advocacy organization dedicated to expanding economic opportunities and advancements for LGBT people, and the exclusive certifying body for LGBT-owned businesses. It possesses deep affiliations with FORTUNE 100 Fastest Growing Companies.

Lastly, hard cover and auditory interpretations of Vaughn’s memoir, Move Like Water × Be Fluid, are available on Amazon, Barnes & Noble and Walmart.


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Vaughn Lowery in classic fedora for 360 MAGAZINE
Vaughn Lowery tests and reviews NÜR San Francisco for 360 MAGAZINE, wearing eyewear by Valentino and shirt by Allsaints.
Vaughn speaks on the NFT-VIP ‘press panel’ on Sun., June 19 at 2:30pm EST Margaritaville Times Square Resort NYC.

In his spare time, he designs e-bike bras and reconfigures their silhouettes.



MIXED MEDIA ARTIST



PORTFOLIO



Influencer article via 360 MAGAZINE

Influencers Who Brunch Campaign Released

Brunch just became more fun with the release of chef Serge Krikorian’s latest campaign touted Influencers Who Brunch.  The host of Cooking with the Kriks and co-owner of Vibrant Occasions Catering is celebrating the first anniversary of the Youtube cooking show on April 19, 2022. Viewers of the show learn to cook popular recipes from around the world with exciting guests on each episode who are entrepreneurs, influencers and interesting people in Krikorian’s orbit.

The Influencers Who Brunch campaign was designed to showcase a taste of what viewers can expect on season two with more international dishes and special sauces.  Krikorian invited four of the show’s favorite local influencers who had been previous or upcoming guests on Cooking with the Kriks. Lifestyle blogger, Mary Kate Whitmire of Chic Little Honey, fashion influencers, Sarah Jo Reynolds and Alisha Curtis, as well as beauty influencer, Karen Alejandre of Kay P Beauty XO attended the brunch at a chic AirBnb called The Modern Rock in the SOMA district of Little Rock, Arkansas.  

Featured in the brunch campaign are tasty options such as panzanella salad, loaded hummus, crudite dippers, labneh and avocado toast with whiskey-cured salmon to name a few. Chef Serge Krikorian is planning to offer more obscure recipes in season two with the commitment to making them easy enough for anyone to cook.

“We plan to switch up the format slightly for season two of Cooking with the Kriks. In season one, we asked our guests what they would like to cook and that became the featured dish of the episode. This season, I am committed to showcasing some of my favorite international recipes, which are not as mainstream as season one’s dishes. I’ll be choosing each episode’s featured recipe,” says chef Serge Krikorian.

Hometown nano-influencers and micro-influencers have played a key role in Krikorian’s catering company’s marketing efforts over the past year. For the most part, his team already knew several of the influencers from multiple previous catering gigs, but it has been effective working with them in this new way. 

Krikorian’s team invited their colleague, Althea Wiles with Rose of Sharon Floral Design Studio, to the brunch where she gifted custom pieces of her living floral jewelry to each influencer. Wiles provided florals for the dining areas as well. Other creative team members involved were Sydney Rasch of Art/Photography by Sydney Rasch, Brian Weaver of KB Studios and Meredith Corning with Meredith Events.

The campaign is available to inspire people to gather, create memories and hopefully be inspired to try some of Krikorian’s recipes available on Cooking with the Kriks. It will serve as a visual for his new baby, Our Mobile Kitchen, which is a pristine fully-transportable kitchen that can be taken on location to large events or private homes for dinner parties. Our Mobile Kitchen offers a solution for those locations without a kitchen to cook in or simply for anyone hosting an event or party that wants to keep their space clean.  The mobile kitchen allows chef Serge Krikorian and his team to cook foods that must be cooked on location just prior to serving due to health and safety regulations like seafood and steaks.

AM red get clean campaign inside 360 magazine

(AM)RED

AM Denmark, the award-winning, Copenhagen-based care product company, working across audio, tech and electric cars has today announced a new partnership with (RED). Launching a campaign titled (GET CLEAN), AM Denmark is offering a range of (AM)RED   screen-cleaning products that will raise funds for the Global Fund with every purchase to help strengthen global healthcare systems.

(AM)RED Hygiene Collection to Support Global Health Programs

The partnership, fueled by the determined dedication to support global health systems through the collection of (AM)RED product offerings, will generate funds to support equitable access to testing and treatment. For every purchase of the (AM)RED collection, $3 USD will go to the Global Fund to help strengthen healthcare systems and fund life-saving programs in communities most in need, with a minimum guaranteed donation of $100,000.

The (AM)RED collection will also continue AM Denmark’s mission to create best-in-class products at the highest quality, while also remaining as environmentally friendly as possible. Through the (GET CLEAN) campaign, consumers will have the opportunity to support (RED)’s fight against global health emergencies through the (AM)RED collection of products within essential everyday activities, by hand or by screen. 

The (AM)RED collection is available exclusively on Amazon.com/REDgetcleanam.com/RED as well as within a range of select local and international retailers.  

The (AM)RED collection includes:

  • (AM)RED Mist Bundle—Mist is an award-winning, refillable 2-in-1 spray and microfiber cloth, saving the planet from plastic waste. The cleaning liquid is completely non-toxic and alcohol-free so it won’t damage your most sensitive gadgets or your skin, even after repeated use.(AM)RED Spritt Bundle—Spritt is a moisturizing hand sanitizer that comes in three pocket-size spray bottles and includes one 200ml refill. Designed to reduce single-use plastic waste while on the go. (launching later in 2022)
    (AM)RED Giant—an effective spray and microfiber cloth for large displays and TVs 
  • (AM)RED Cloth—a lasting, high-quality microfiber cloth, offering smooth and streak-free cleaning. AM has 50 years of experience working with microfiber, leading to a best-in-class premium product portfolio. 

Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE

Anne Klein SS22 f/ Joan Smalls

Clothes won’t change the world. The women who wear them will.” – Anne Klein

The established American fashion brand Anne Klein joins forces with supermodel, actress and activist Joan Smalls, naming her the face of their Spring 2022 campaign.

After debuting their Spring campaign on February 11 during New York Fashion Week, Smalls is highlighted in a See It Now, Buy It Now look book/video exhibition available on the CFDA’s Runway 360 virtual stage Runway360.cfda.com.

Anne Klein’s Spring ‘22 collection can be found for purchase on AnneKlein.com.

Smalls has been named the first showcase in a multiyear campaign that is set to platform an impeccable woman and celebrity each season.

Born and raised in Puerto Rico, Smalls is not only a renowned supermodel. She, too, serves as an advocate, having donated 50 percent of her income to generous foundations during the second half of 2020. During 2021, she supported the #ChangeFashion program set to eliminate racism in the fashion industry.

While joining Anne Klein on their Spring ’22 collection, Smalls has another upcoming charitable project that will be revealed soon.

Effy Zinkin, Chief Operating Officer at WHP Global, owner of the Anne Klein brand, spoke on the excitement of adding Smalls to their brand, stating, “We are excited to have Joan Smalls showcase the brand this season as she exemplifies the multifaceted empowered woman Anne Klein serves. Joan’s work in the fashion community and beyond exemplifies Anne Klein’s mission and we look forward to working with her to further support charitable endeavors.”

The brand-new buyer campaign from Anne Klein showcases a series of portraits and profiles from prominent woman that use their platforms to advocate for change. Each woman uplifted through the campaign will receive commemoration in print, video and virtually, offering a wide range of marketing tactics to highlight the ways that they increase awareness for differing missions and foundations.

Upcoming for the Fall ’22 campaign is Actress Gina Rodriguez, while Anne Klein has been named for Spring and Fall ’23.

To know more about ANNE KLEIN and to browse the new collection, including Handbags, Jewelry, Shoes, Sunglasses and Watches, visit www.AnneKlein.com.

About Anne Klein

Operating as a distinguished women’s fashion brand since 1968, Anne Klein’s objective is to deliver timeless American style to women across the globe. Anne Klein herself created the brand to produce classic sportswear for women, elevating the way in which women imagine and consume clothing.

Modernly maintained presently by WHP Global, the Anne Klein brand dresses women who influence causes around the world. Anne Klein is sold throughout North America, Chine, Korea, Philippines, Mexico and additional countries. For more information, visit www.anneklein.com, @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.

Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE
Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE
Anne Klein Spring ’22 Collection via Daniel Jackson for use by 360 MAGAZINE

The Spring 2022 Collection campaign was photographed by photographer Daniel Jackson in New York City.

'Why we're quitting NYFW' by No Agency NYC via No Agency NYC for use by 360 MAGAZINE

Why No Agency New York is Quitting NYFW

No Agency New York York lets the world know exactly ‘Why We’re Quitting NYFW.’ The message serves as an insight on the personal feelings that No Agency New York has toward the modern day New York Fashion Week, available as a limited insert to select copies of The Drunken Canal’s February Love & Life Issue. The letter is obtainable at The Drunken Canal box on Rutgers and East Broadway February 11 only.

No Agency New York makes sure to point out that they aren’t stepping out of NYFW all together. Don’t worry, they’ll still be participating in all of the fashion week extravaganzas. Essentially, they have chosen to not receive any funds for the shows during fashion week.

This ultimately ensures more power to the brand itself. By eliminating the financial element of an agreement, it allows No Agency New York more freedom to choose what the brand and their corresponding clients will take part in. This ensures the success and happiness of everyone surrounding No Agency New York, without monetary obligations.

No Agency New York has high hopes that this new methodology will ensure victory and contentment within their consumers and the brands they collaborate with.

The Drunken Canal

Printed on a daring 36 pages of newsprint in Long Island City, The Drunken Canal documents the phenomena that is Dimes Square. The newspaper is devoted to ensuring their viewers obtain top information.

No Agency New York

On behalf of the leading upcoming versatile female and GNC artists, No Agency New York serves as a management company. Well versed in the industries of music, fashion, visual art and video, their clients have been showcased in campaigns for brands ranging from Apple to Alexander McQueen, featured in magazines from Vogue to King Kong and even appeared on Netflix. No Agency New York has been publicized about in Vogue, Teen Vogue, Dazed and i-D.

Recent Press:
i-D,
no agency’s new t-shirt helps girls get into science

Dazed, X-girl and No Agency join forces on cute Class of 2020 merch

Teen Vogue, This Modeling Agency Aims to Highlight Its Clients’ Individuality

iann dior "On To Better Things" album cover art via Kristin Somin/ The Oriel for use by 360 MAGAZINE

iann dior – On To Better Things

Today, the multi-platinum selling, chart-stealing artist iann dior released his album, On To Better Things. See the official tracklist below, and click HERE to stream/download the album.

Throughout his new album, iann showcases an alt-pop/rock flare, while keeping to his identity as a rapper on trap tracks like “i might,” and “v12,” ft. Lil Uzi Vert. On To Better Things discusses the topics of love, relationships and loyalty, with the common message of moving on to a bigger and better future. The remarkable album sees the likes of Machine Gun Kelly, Lil Uzi Vert and Travis Barker, including production from Travis Barker, Taz Taylor, Omer Fedi, Cirkut and Cashmere Cat.

You can catch iann on Jimmy Kimmel Live! next Wednesday, January 26, where he will debut “thought it was” ft. Machine Gun Kelly and Travis Barker for the first time.

As if the release of his new album wasn’t enough, iann, too, was declared the face of the Germany luxury fashion house MCM’s 2022 Spring/ Summer collection. The campaign can be described as “an interdimensional journey into utopian paradise.” The MCM’s 2022 Spring/ Summer campaign was shot virtually and IRL, mesmerizing viewers with a vivacious world, highlighting an upcoming perspective on 2022, paired with the musical styling of iann dior. The collection is available both in-store and online now at mcmworldwide.com.

ABOUT IANN DIOR

Puerto Rican-born, Corpus Christi-raised celebrated artist iann dior is known as one of the industry’s fastest growing artists in modern time. With the release of his first song that he wrote, his career took off. The song gained traction after iann posted the track to SoundCloud, quickly obtaining over 10,000 plays in its first week, catching the eyes of Internet Money founder Taz Taylor. Taylor and iann then got together to work on music, and shortly after he landed a deal with Elliot Grainge’s label 10k Projects in April 2019, releasing his project Industry Plant.

In 2020, we saw the true rise of iann when he was featured on the Billboard Hot 100 #1 hit “Mood,” with 24KGoldn, that is now certified 4x platinum. “Mood” stayed atop the Top 10 to 10 weeks. Together, the duo traveled and performed on The Voice, American Music Awards, Jimmy Kimmel Live! and were nominated for 2 VMAS, 3 Billboard Music Awards, 1 AMA and 1 iHeart Radio Music Award following the achievement of “Mood.” Since then, iann has collaborated with artists such as Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit and Trippie Redd. Renowned for his captivating music in the genres of alternative, pop, rap and electronic/dance, iann is a truly diverse artist that captivates millions of people with his distinctive and charming point-of-view.

On To Better Things Tracklist

  1. is it you
  2. complicate it
  3. v12 (ft. Lil Uzi Vert)
  4. i might
  5. heavy
  6. dark angel interlude
  7. obvious (ft. Travis Barker)
  8. heartbreak3r
  9. options
  10. regret
  11. thought it was (ft. Machine Gun Kelly & Travis Barker)
  12. sinking interlude
  13. let you
  14. fallin
  15. hopeless romantic (ft. Travis Barker)

Euphoria.LGBT Unveils A New Campaign

Euphoria.LGBT unveils a new campaign inspired by the Pronouns for Transgender Awareness Week

Euphoria.LGBT, Inc. is launching a new tagline, “Become who you are,” intending to synthesize the message from the transgender community to the world. The quest of the transgender community to recognize, accept, and embrace their true identity is an inspiration for each of us to dare to become who we are. This message is intrinsic to the transgender community but touches a much wider audience, from LGBTQIA+ people to all others who walk this earth. Because of miseducation and external pressure, many are scared to express who they truly are and spend their life misaligned with their soul. “Become who you are” is an invitation for everyone to live with honesty, acceptance, and courage.

To endorse this inclusive brand message, Euphoria’s first campaign is inspired by the Pronouns. It features first names from different cultures. Inside each of these names is highlighted one Pronoun. Sometimes the pronoun appears to be aligned with the original gender of the name and sometimes misaligned with it. The campaign is an invitation to respect the transgender community and everyone’s unique ownership of identity. Gender transition often starts with a pronoun and be thought of as the opening words to a story of self-acceptance and becoming oneself.

Euphoria.LGBT is a tech ecosystem for the transgender community to alleviate the great pains associated with gender transition. Euphoria’s platform includes Solace, Bliss, Catharsis, Windfall, Clarity, and Devotion. Each app offers a pragmatic solution to a specific facet of the odyssey that is transition and provides critical support and nurtures the trans souls in their courageous journey.

The transgender community is estimated to be between 2 and 6 million souls across the United States, with the global population estimated to be close to 160 million. This community is often misunderstood and stigmatized because of a lack of education in our society.

Robbi Katherine, Euphoria.LGBT Founder: “Pronouns are foundational elements of communication for every human being. For the transgender community, pronouns offer an acknowledgment of one’s truest self. These words are often the first and perhaps the most enduring reflection of the transgender soul. Pronouns are more than just words; they are portraits.”