Posts tagged with "perfume"

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

The Healthy, Soft Hands Package

If all your efforts to keep germ free are taking a toll on your skin, then it’s time to revamp your wash routine with Plaine Products.

This eco-friendly body brand is on a mission to rid the world of single use plastics while helping you nourish and protect your skin. Their products are made with safe non-GMO ingredients and packed in refillable, aluminum bottles–good for the body and good for the earth.

Choose a targeted solution from their full line, or build your ultimate Healthy Hands Care Package with these top products:

• Peppermint Hand Sanitizer — This blend of 70% ethyl alcohol and antimicrobial/antiviral peppermint essential oil exceeds CDC recommendations to kill 99.9% of germs and bacteria. Not to mention it smells great!

• Citrus Lavender Hand Wash — Give your kitchen and bath a fresh and invigorating scent while washing away germs without harsh chemicals.

• Citrus Lavender Body Lotion — Once clean, slather on this lightweight, hydrating lotion made with pure aloe and rose hips oil.


Thanks to their amazing customers, Plaine Products has diverted over 200,000 plastic bottles from landfills and oceans in the last two years! Even in the face of the pandemic, they continue to make a difference thanks to a social distancing distribution process and safe sanitization procedures.

All Plaine Products are vegan, non-GMO, and free of sulfates, parabens, phthalates, and palm oil. Plus, they are cruelty free and Leaping Bunny Certified.

Diptyque

PARIS IS YOURS

Although born in the 5th arrondissement, its toe almost in the waters of the Seine, and although still a resident, not once in almost 60 years since Diptyque was founded has it shared the story of its life in Paris.

A simple omission, like looking for your glasses, when all the time they were resting on your forehead? A Freudian slip that makes you wonder of which repressed emotion it might be a symptom? Or after all, and as everyone knows, since it is the guardian divinity of the House, might it be a chance inconsistency? Rather than founder in speculation, there was an urgent need to right this wrong. To remind those, perhaps large in number, who imagining it anchored in London or New York, may not know that diptyque is primarily a child of the Parisian Left Bank.

To make amends for such a long silence, and after the Venice of Olène, the Greece of Philosykos, the Vietnam of Do Son and the Japan of Oyédo, it is simultaneously paying dual homage to its native city.

HOW SHOULD WE CELEBRATE SUCH A CITY?

Embracing it all would be utopian. Shedding light on a single aspect impossible. Why the cheeky Paris of Mistinguett or Gavroche and not the revolutionary Paris of Camille Desmoulins and Louise Michel? Why prefer the Butte-aux Cailles, between half-timbered pavilions and the forgotten banks of the Bièvre, to the artistic, surrealist and cinematographic Paris of Montparnasse? Is the seclusion of the 7th arrondissement fairer than the picturesque 18th? But obviously, as always, and as ever at diptyque where we believe so strongly in serendipity, it was an unforeseen event, an unexpected incident, that brought the solution to light.

It happened on avenue de l’Opéra, or to be more precise, at home. Not long ago, the House moved into a beautiful apartment on the “noble floor” of a Haussmann-style building located on this major road. What seduced us? The incredible ceiling heights, large windows, bordering balconies, marble fireplaces, herringbone parquet floors, and moldings. On pushing open a hidden door, we discovered the bathroom of a former occupant, Sarah Bernhardt.

We believe so, since the address was then one of the chicest in the capital… Lined with ceramic frescoes teeming with parrots, multicolored peacocks, ocean views and flourishing vegetation, this Art Nouveau masterpiece – listed in the inventory of Historic Monuments – immediately oiled creative wheels, opening the way to a composition dedicated to Paris before the Great War.

BIRTH OF CHYPRE

In addition to this bathroom, it is astounding how many things, on closer inspection, tie diptyque to these short years at the turn of the 19th to the 20th century: the swan, then a symbol of female grace, has been present in the iconography of the House for thirty-six years, as part of the identity of l’Ombre dans l’Eau; just like the peacock, its feathers and plumage, another bird in vogue in the 1900s, and found since 1968 on the panoramic illustration of l’Eau; orientalism, a true passion of the founders Desmond, Christiane and Yves (Knox-Leet, Gautrot and Coueslant); the English painters and graphic designers, Arthur Rackham, Aubrey Beardsley and William Morris and their formidable stylized illuminations that went on to inspire Desmond and define the graphic identity of the vignettes adorning future bottles. Not to mention, of course, perfumery, a craft reinvented by chemical synthesis, then making its entry into the modern world.

Joseph Marie François Spoturno, better known under the alias François Coty, is said to have been its leading light. What is left of hisworks? Materially: hardly anything, a few estagnons lounging in a safe at the Osmothèque de Versailles. Culturally: the very foundation of what for decades constituted the epitome of “à la parisienne” chic, the most famous olfactory structure in history, condensed into a simple noun: chypre. This is how it comes into being: Chypre is an architecture created by the boiling points and degrees of evaporation of the materials used.

EAU CAPITALE

Eau Capitale is the first diptyque chypre. As such, it follows a principle conceived more than a century ago. Olivier Pescheux, a high-flying perfumer and faithful companion, nevertheless took care to illuminate it with the lights of the 21st century! An “abstract”, enigmatic fragrance, it embodies a form of slightly detached refinement of the elegance exuded by the aura of the “city of light”. It opens with the freshness of “vert de bergamote” tempering its consummate voluptuousness. Fruity, yes, yet lively and zesty. Was it studded with pink peppercorns to recall the pomanders – oranges pricked with cloves – once brought back from England by Desmond? Or to orchestrate the eagerly awaited “olfactory accident”? Between the flower and the spice is like an exclamation mark, a Capital letter.

In the center of the triangle is a bouquet of flowers bordering on excess. Wide-open petals, on the verge of falling, intense, rich scents of roses from Bulgaria and Turkey and ylang-ylang from the Comoros. No doubt François Coty used the Grasse variety of centifolia, also known as May rose. Now almost impossible to find, botanists have managed to replace it with extremely fine cultivars planted in Eastern Europe, on the fringes of Asia, of which even the residual water, also contained in this fragrance, smells divine. Ylang-ylang, on the other hand, has accents of English candy, highly palatable and long on fidelity. Cinnamon bark essence heralds the woods to follow. It stands for freedom: no lichen, no moss or oak or pine! But, yes, patchouli. With its leaf, distilled to the heart in Indonesia in line with the ethical qualities of sustainable development. And the peppery facet of “Akigalawood” produced by an enzymatic reaction of the plant in contact with ad hoc bacteria. And finally, “Georgywood” for its earthy and dark vetiver-like aspects. Ambrofix, between musk, dry tobacco and ambergris, closes the chapter.

SEE BETTER FOR A BETTER SENSORY EXPERIENCE

At the start of the diptyque saga, there were brushes, pencils, colors, paper. And canvases. Long before fragrances, it was, principally, art that united Yves, a former student of the École du Louvre, Desmond who studied Fine Arts and Christiane, a Decorative Arts graduate. The first became a scenographer, the others having already teamed up to create upholstery fabrics. They painted all the time. Once you are aware of this, you realize the importance of the visual element in their approach to perfumes, as each has a story to tell. All three friends had a specific activity within their partnership – Yves was the project manager, Christiane the nimble-fingered artist, Desmond the natural inspirer – and it was he who was responsible for designing labels, boxes and signatures. His Chinese ink line contrasted black with white, at times marked by sinuosity, at others symmetry. His lettering is enclosed in the recurring oval, his logo recognizable among a thousand.

On the back stands a peacock with magnificent plumage, dots, and lines intertwined, saturating each square millimeter with patterns.

On the front is an Eiffel Tower, roses, bergamots, recurring patchouli leaves and the words “Eau Capitale” in rolling calligraphy.

PARIS EN FLEUR

A candle is the very least that diptyque could add to this celebration – a rose candle, of course.

Roses like those of Bagatelle in the Bois de Boulogne(and the Flower Market, that lovers still offer to their amour. Some are an aromatic delight, most are not. But the idea we make of it matters almost as much: a certain spring emotion, the pleasure of living here and watching the Seine flow by from a bistro terrace. The scent that goes up in smoke (chypre, of course) has a pleasant freshness, a host of petals and the memory of patchouli that lingers long on drapes.

The eau de parfum and the scented candle are accompanied, in limited-edition boxes, by a solid perfume and a scented wax oval.

“Being a Parisian is not about being born in Paris, it is about being reborn there” Sacha Guitry once said.

Lily Aldridge Perfumes

Supermodel, philanthropist, mother and entrepreneur, Lily Aldridge unveiled her first scent, Haven, in early September – a delicate floral homage to the home in Nashville she shares with her two children and husband, Caleb Followill. This Friday, Lily will be welcoming her second fragrance, Summit – a wood and spice blend reminiscent of the Smoky Mountains of Tennessee, to the collection.

Summit by Lily Aldridge Parfums A wood and spice blend that delicately marries Cinnamon, Tobacco, Patchouli, and Leather to encapsulate the beauty of the Smoky Mountains and give the gift of warm indulgence with each and every spritz. Available beginning November 15th for $50, exclusively HERE.

INHALE THE COLORS

Boy Smells announces the launch of the second installment of the Chromesthesia candle series, Chromesthesia II, introducing four new scents and color ways to their collection of r e imagined personal care products. Each new scent features a blend of coconut and beeswax hand-poured into deep purple, burgundy, nav y and dahlia pink color -coated jars. Dubbed Philia, Damasque, De Nîmes and Cameo, the assortment features wax specially dye d to match the containers creating a monochromatic sensor y experience perfect for transitioning into the fall season.

Continuing to draw inspiration from Chromesthesia, a behavior which produces a visual impression based on scent, sight, or sound, the collection combines essential oils matched with their molecular identical: merging nature and the instinct to replicate it. Philia, offered in a shade of rich purple, features notes of ambrette seed, lilac, cassis, nutmeg, orris, sandalwood, musk , and hazelnut. Damasque, in a shade of burgundy, contains notes of rose, cherry, apricot, labdanum, cardamom, oud, cistus, olibanum, guiac and tobacco. De Nîmes, in a shade of regal navy inspired by the candle’s name sake city Nîmes (where denim was first produced ) combines almond, eucalyptus, rhubarb, violet, ambergris, blueberry and juniper. In a dahlia pink jar, Cameo features notes of crystalized ginger, rose, tuberose, vanilla, pomelo, heliotrope, and skin musk.

Each new scent is offered in the signature Boy Smells 8.5-ounce glass container and retails for $34.00 USD. Always push ing the boundaries of how one interact s with the products used every day, Boy Smells continues to juxtapose uniquely unexpected element sin to a harmonized blend of scent-specific items that offer a nod to nature, personal experiences, and modern lifestyle.

Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving yourself a daily ritual. Boy Smells candles are all developed and mixed in the Los Angeles studio with fine perfume and essential oils, all-natural coconut and beeswax. The candles hand-poured in a reusable glass vessel, and hand- labeled in Los Angeles, California . Al l Boy Smells’ products are paraben, paraffin, sulphate, and phthalate free.

In 2016, Boy Smells began as an experiment in candle-making in the Los Angeles home of co-founders and real-life partners Matthew Herman and David Kien and their three dogs. Herman and Kien– both fashion veterans who worked in design (Herman) and product development (Kien)– began by making the things they’d want to use on a daily basis, products that were fluid and essential.

Boy Smells is currently carried in over 250 retail locations worldwide , with 22 original scents, votives, and 4 Unmentionables styles.

influencer Mariano Di Vaio , 360 Magazine, Dolce & Gabbana

K by DOLCE&GABBANA

K by DOLCE&GABBANA is a fragrance that inspires and captivates, blazing a trail of lingering masculine seduction. Instantly conjuring the Italian countryside and the Mediterranean midday sun, its warm enveloping embrace evokes the fresh earthy scent of wooded Tuscan hills. The sublime and majestic scent boldly creates a vibrant crescendo of citruses, ignited by fiery aromatics and underpinned by sophisticated and sensual woods. This scent was a collaboration between two renowned perfumers – Daphné Bugey and Nathalie Lorson – each bringing their own quality to the finished fragrance.  

The fragrance opens with zesty citruses that invigorate the senses: an energetic fusion of sparkling blood orange and pressed Sicilian lemon. Their effervescence is tinged with the fresh bite of juniper berry and warmed by amber accents of calming clary sage, blended with crisp geranium and restorative lavandin. These notes are ignited by an arresting spark of spicy pimento essence, an ingredient seldom used in perfumery, which adds a touch of heat, kindling the heart of the fragrance and amplifying its masculine energy. The scent then unfolds to a base of warm woods, sensual cedarwood merging with earthy vetiver, before yielding to the sweet spiciness of patchouli. Magnetic and unmistakably masculine, the scent both reflects and intensifies the innate charisma of a modern-day king.

360 MAGAZINE, Vaughn Lowery

Top 10 anniversary gifts

When celebrating your anniversary, you want to do so in style. This is a day for the two of you to share your love and appreciation with a tangible gift that helps keep the mystery and romance alive. Your early anniversary gifts may be simple to choose, but over the years, keeping gifts unique and surprising can become more difficult, but not impossible.

Be inventive with gift-giving with the help of www.anniversarygiftsbyyear.org which provides the theme from which you choose your gift, such as silver for a 25th wedding anniversary and gold for a 50th. The themes can be taken literally, as in the above cases, or think outside the box for a gift that your beloved actually wants and that remains one of the top 10 anniversary gifts:

1. Flowers

Rather than flowers that wilt within a week, consider a framed floral print in a design that fits your home décor. Plant a tree in your garden or in another special place where you can watch it grow over the years.

2. Jewelry

For milestone anniversaries, choose diamonds and precious metals to feel like royalty. Earrings that can be worn during the day and dressed up with a necklace to be the most glamorous among friends.

3. Home Decor

If you prefer not to wear jewelry, dazzle with home décor. If you are a hopeless romantic, a platinum-dipped rose will celebrate your partnership, surviving hard times that we all face in one way or another. This is an elegant rose that will be a daily reminder of your love.

4. Linen

Cotton could be matching bathrooms, new bedsheets, or even matching underwear. If you had cotton sheets on your second anniversary, by your seventh, you could upgrade to a silk sheet set for a romantic snuggle fit for a queen. As you share a bed, this is a gift for you too.

5. Technology and Appliances

You can stretch the idea of appliances to being a camera, such as a Go-pro or a pet-at-home camera that can monitor Fido while you’re out of the house. Agree together beforehand before you upgrade to a fancy fridge to mark your anniversary. You have an excuse to gift an iPhone XS Max since fruit is the theme of this anniversary year.

6. Leather

Leather could be a calfskin leather weekender bag that will age beautifully over the next decade while also hinting at weekends away together. If your getaway is further afield, a stylish three-piece luggage set with 360-degree wheels will make navigating an airport painless.

7. Chocolate

Chocolate covered strawberries are a favorite, even if a cliché. Have these as a dessert at home after a meal out. A designer leather laptop bag is stylish for upscale occasions, while practical enough for everyday use.

8. Spa

For an anniversary where you just want to stop and take stock. To appreciate getting through the year together and take time to relax. Have a couples’ massage, a manicure, and a pedicure and enjoy the steam rooms and other treatments on offer.

9. Dinner

Invite as many people as you want to a dinner party at home and have a chef cater for the event so you can both relax in the company of those who mean the most to you. Alternatively, hire a private room in a restaurant for the whole night.

10. Perfume

f there are bottles of unopened fragrances, consider a perfume bottle from their favourite designer or in their favourite style instead. Classic designs from Lalique or bold geometric designs in metal. Choose their favourite style.

 

DOLCE&GABBANA Beauty + new limited-edition scent

LIMITED EDITION FOR SUMMER 2019

While Bianca Balti and David Gandy remain the iconic faces of Light Blue and Light Blue Pour Homme, a new couple embodies the 2019 Summer limited edition to tell the story of the new fragrances: Light Blue Sun

Light Blue Sun is an invitation to Capri – let the new fragrance take you on a trip to relive your first summer romance.

LIGHT BLUE SUN – POUR FEMME

Dolce&Gabbana Beauty captures the essence of young, sun-kissed passion with new limited edition fragrances, Light Blue Sun, exploring a new olfactory territory: warm, sensual, sunny. Light Blue Sun is inspired by the exhilarating magic of summer love on the enchanting island of Capri, warmed by the dazzling Mediterranean sun rays. This summer, Light Blue’s fruity floral signature takes on a new sunny, sensual quality, as though warmed by the languorous heat of the Capri sun. Light Blue’s mouth-watering top notes of tangy Italian lemon and juicy Granny Smith apple are quenched with a liberal splash of cool, refreshing coconut water, and sharpened by the crisp sea sprays of the ozonic accord. The original heart of sensual jasmine and feminine white rose is now infused with exotic frangipani, creating a heady blend of sun-soaked floral nectar. In the base, aromatic cedarwood is warmed with ambrosial amber and the sweet intensity of Bourbon vanilla. Finally, a hypnotic trail of seductive white musks lingers on the skin, evoking the addictive desire of summer love.

LIGHT BLUE SUN – POUR HOMME

The iconic woody, spicy scent of Light Blue Pour Homme is reinvented with a splash of freshness and suffused with the warmth of the Italian sun. A chilled cocktail of Italian bergamot and juicy frozen grapefruit is invigorated with the vibrant, spicy tang of ginger and the fresh aquatic wave of the ozonic accord. As the fragrance evolves to an intensely Mediterranean and masculine heart, the warmth of cedarwood and cypress conjure the power of the sun at its midday peak, setting aromatic rosemary against a refreshing cooler of coconut water. Woody oakmoss and sensual white musks dominate the drydown, as earthy vetiver and carnal vanilla recreate the irresistible allure of salty, sun-kissed skin.

THE PACKAGING

The warm sun of Capri lends its golden amber hue to the fragrances, while the sky- blue boxes are embellished with a traditional illustration of the beaming sun, in the style of the Mediterranean majolica of Capri.

THE NEW DIGITAL CAMPAIGN

The launch of Light Blue Sun marks the sequel to the Light Blue story with the summer crush of two young blondes, who meet on the enchanting island of Capri.

CHAPTER 1: SUNCRUSH

While she enjoys a gelato, and he works on the harbourside, the young couple catch each other’s eye.

CHAPTER 2: SUNSATION

As she sunbathes on the beach, he approaches to whisper an invitation in her ear. They spot a boat moored near the Faraglioni and hatch a plan.

CHAPTER 3: SUNSCAPE

Winding along the clifftops on his scooter, her arms wrapped tight around his waist, they arrive at a secluded cove, the sea sparkling in the midday sun. He dives into the water towards the boat anchored just off shore….

CHAPTER 4: SUNKISS

She basks on the sun-soaked deck, while he pulls anchor. Finally, they can resist each other no longer, and he draws her towards him in a passionate kiss….

THE MASH-UP:

Lunching in the sun with her friends, she spots him working on the dock, and her imagination starts to race. Suddenly she is basking in the sun, as he whispers in her ear, then stripping down to her bikini as they dive into the water. She imagines them frolicking on the deck of a boat by the Faraglioni cliffs, and imagines him drawing her towards him in a passionate embrace. As she finally emerges from her reverie, she holds his gaze with a flirtatious smile.

COACHELLA 2019

Coachella returns to the Empire Polo Club in Indio, CA for two weekends set for April 12th  14th and April 19th 21st. Childish Gambino, Tame Impala and Ariana Grande will headline both weekends. (Full lineup as of January 2nd below).
Passes for Coachella Valley Music and Arts Festival go on sale Friday, January 4 at 11 AM PT at coachella.com, while supplies last. All taxes, shipping and fees are included in listed pass prices.

A. N. Other Fragrance offers luxury scents at affordable prices

Miami, FL – December 27th, 2017: Four of the perfume industry’s most coveted artists have united to unveil a luxury portfolio of limited edition fragrances that is redefining the value proposition of the perfume business by offering a superior quality collection at an affordable price.

 A. N. OTHER is a newly launched signature fragrance line for men and women, conceived by Gilad Amozeg and Ariella Appelbaum based in Miami. The husband and wife company founders considered the decades-old traditional approach by the leading perfume conglomerates to be stagnant and withering, and therefore set out to challenge the conventional wisdom of today’s fragrance industry by carefully crafting a luxury brand with a new story for today’s millennial.

 A. N. OTHER is developed by a handpicked group of world-renowned perfumers, whose excellence has been harnessed to create a line that reflects their own unique character and personality. Each individual was given a blank canvas and unlimited budget to curate their own signature scent that is uncompromising in quality, using the very best ethically sourced raw ingredients and materials from Gold Standard certified manufacturers. The result is a gender-neutral Parfum grade portfolio of four unique fragrances that pays tribute to creative freedom – each capturing a moment in time – encouraging the wearer to write their own personal story through memories the A. N. OTHER scents bestow.

The esteemed group of perfumers assembled for the startup venture, considered to be the first of its kind and unprecedented for the fragrance industry, include David Apel – creator of Bond no. 9 Wall Street and Tom Ford Black Orchid; Nathalie Benareau – creator of Phlur Hanami and Olmsted & Vaux; Carlos Viñals – creator of Christian Dior Higher Energy and Patricia Bilodeau – creator of Jo Malone Red Roses. The A. N. OTHER debut collection of limited edition fragrances for 2018 is now available to order online at www.an-other.com and comprise of four core scents – WoodyOrientalFloral and Fresh. Each signature perfume is priced at $80 for 100 ML and $50 for 50 ML.

 Fragrance is an emotional product and our goal is to connect with our customers on the deepest emotional level, touching upon values, lifestyle and events that are close to them,” says Gilad Amozeg, co-founder of A. N. OTHER. “Scent can unlock memories and transport us back in time. We like to think of our portfolio of fragrances as “placeholders” that capture youth, optimism, vibrancy, and energy. Our signature line abolishes the norms of today’s perfume industry by ensuring optimum quality in both product manufacturing and package presentation through our chosen suppliers based in Florida. Our Best In Class standard of service excellence will never outsource production to Asia like most manufacturers. Instead, we insist on going the extra mile for the customer with double the expenditure for our line to be made in the USA, without passing this added cost on to the consumer. We are resolute in offering an uncompromising portfolio at an affordable price that focuses on sustainability and ethically sourced raw ingredients and materials. Each fragrance in our collection reflects an extravagance that would typically carry an exorbitant price tag. Our moral compass has given us the guidance to strip away the unnecessary expense for licensing, distribution and celebrity endorsements, allowing us to produce a world-class product that can be sold for less.”

“A. N. OTHER” reflects the brand essence of the newly formed collection – a placeholder or pseudonym used by an identity, person or contributor wishing to remain anonymous – as a name that is yet to be decided. The brand identity allows for the portfolio to evolve each year, introducing a series of newly formed scents created by a new group of revered perfumers, each with a different story to tell.

While committed to supporting local businesses, A. N. OTHER is manufactured in South Florida and is dedicated to the sustainable use of biological resources. From the envelopes and packaging, through to the fragrance ingredients, bottles and caps – all elements of production are focused on sustainability and ethically sourced raw ingredients and materials that make a positive impact on the livelihood of local growers and communities. The A. N. OTHER partners and suppliers have each been recognized for exemplary sustainability management and are signatories to the United Nations Convention on Biological Diversity.

The award-winning American perfumer, David Apel, is the creator of Oriental 2018. A dreamy blend of the exotic and the familiar, this exceptional fragrance with a driftwood base uses a rare cannabis accord to accentuate mystical incense notes. Sweet citrus, coffee aromas and edible notes of chocolate and bakery come alive on the skin as the fragrance dries.

French born, Patricia Bilodeau, is the creator of Woody 2018. Developed to fully harness the power of the olfactory senses, this perfume utilizes the tranquil and nourishing qualities of sandalwood to enhance concentration and awaken intuition. An infusion of lush, effervescent pear at the top, adds a distinct uplifting quality and an unmistakably modern appeal.

Cuban—American, Carlos Viñals, is the creator of Fresh 2018. Drawing inspiration from the resurgence of classic gin cocktails, aldehydic top notes shake this clean blend of crisp juniper and Madagascan ginger, alive with a freshness that fizzes and excites the senses. Metallic musk unifies a perfectly mixed blend, enhancing each note and completing the composition.

French born, Nathalie Benareau, is the creator of Floral 2018. This complex, yet playful exploration of light and dark textures brings a modern twist to classic perfumery notes. A rich base of sumptuous dark leather is punctuated by the elegance of night blooming jasmine. Nostalgic notes of sweet cotton candy and herbal mate add a contemporary lightness to the fragrance.

The collective portfolio of A. N. OTHER has resulted in a fragrance line that is pure and authentic, with an investment into the product and formula always remaining of paramount importance for the perfumers and founders. The customer is equally positioned as a priority within this brand philosophy, and is invited to tell the first chapter of a story yet to be told through their own fragrance journey. The Direct-to-Consumer digital shopping experience adopted by A. N. OTHER speaks to today’s millennial, recognizing how online purchasing and shipping efficiency has become the fabric of today’s youth market.