Posts tagged with "cruelty-free"

Spa Guide

empyri

empyri is a cannabis wellness and skin care company based in London, Ontario, Canada. Founder Jen Grant fused her passion for personal health and wellness with her biochemical engineering background to create a revolutionary skincare company with three simple principles in mind: Clean Beauty, Conscious Consumption and Honouring Diversity. empyri is the first consumer brand on the market to use cannabis roots in wellness products, combining tenets of Traditional Chinese Medicine with evidence-based science. The brand is committed to empowering and inspiring individuals to achieve harmony – both with their health, and in their lives.

empyri products are formulated with cannabis roots, cannabis seed extract and cannabis seed oil to nourish and heal stressed out skin. Canadian made in GMP facilities, containing no THC or CBD, cruelty-free, chemical-free, vegan, and all packaging is 100% recyclable. For more information, please visit here.

empyri vit c orange leaves roots product image via Melissa Verdicchio at Nine Point Agency for use by 360 Magazine

Cleaning products illustrated by Kaelen Felix for 360 magazine

Five Reasons to Switch to Plant-Based Cleaning Products

Therapy Clean is helping people clean up their home and health

According to the U.S. Bureau of Labor Statistics, women spend around 29 minutes per day on interior cleaning of the home, and another 13 minutes per day cleaning up the kitchen after meals. When you add up how much time they are spending per week, month, and year, it’s clear to see how important the cleaning products they are using becomes. Plenty of research has shed light on the idea that some ingredients found in household cleaning products can be harmful to one’s health. Making the switch to plant-based cleaning products can go a long way toward helping to combat this issue.

“We are committed to helping people have access to cleaning products that will help them do the job, but not at the cost of their health,” explains Anne Ruozzi, co-founder of Therapy Clean, a company offering a line of plant-based specialty cleaning products made in the USA. “We take comfort in knowing that we are providing people with a safer way to clean.”

Therapy Clean is on a mission to revolutionize the industry and get people to make the switch to plant-based home cleaning products. There are numerous reasons to make the switch, including:

  1. Lung health. According to the American Lung Association, some cleaning products release dangerous chemicals. These can contribute to chronic respiratory problems, including allergic reactions and headaches, and they are being studied for their connection to asthma and other respiratory illnesses.
  2. Microbiome integrity. Our gut microbiome is made up of the microbes and bacteria that live in our intestinal tract. If they become unbalanced, referred to as dysbiosis, then it can lead a wide range of health issues, including obesity, irritable bowel syndrome, inflammatory bowel disease, rheumatoid arthritis, and metabolic syndrome. The chemicals in household cleaners can have an impact on the health of everyone in the home, including infants. Research that was published in the journal CMAJ found that antibacterial cleaning products can change the environmental microbiome and raise the risk of a child later becoming overweight.
  3. Skin health. The National Eczema Society advises that household cleaners can irritate the skin and can cause a condition called contact dermatitis, which is a form of eczema. Using plant-based cleaners can help protect your skin from dangerous chemicals found in many other types of cleaning products.
  4. Irritation control. According to the Cleveland Clinic, the chemicals found in many cleaning products can irritate the skin, eyes, nose, and throat. Switching to plant-based cleaning products helps to reduce the risks of irritation.
  5. Out of love. Knowing that there are harmful chemicals that can be found in mainstream cleaning products, it’s a good idea for people to make the switch out of love. By making the switch to safer products, they will be protecting their families, as well as their own health.

“By switching to safer, plant-based cleaning products, you will be doing a world of good for you and your family,” added James Dudra, co-founder of Therapy Clean, who has chemistry knowledge. “Everyone wants a clean home, but they don’t want to sacrifice their health over time to have it. We help you have the clean home and be healthier while you do it.”

Therapy Clean offers a line of plant-based specialty cleaners that are safe for the whole family. The products are all made in the USA, third-party certified, cruelty-free, private label, and bio-based. The growing family company is minority and women owned. The products are all made from safer ingredients and are high-performing and authentic. The product line includes options for wood and cabinets, tub and tile, stainless steel, granite and stone, and glass cooktop.

They can be purchased online at Amazon.com and the Therapy Clean website, as well as other retailers’ sites. Their products can also be found in over 50 independent specialty stores nationwide. To get more information, visit the site HERE.

About Therapy Clean

Therapy Clean was founded in 2017 by a married couple, Anne Ruozzi and James Dudra. She was frustrated at not being able to find a stainless-steel cleaner that she wanted to use following a home remodeling project. She asked her husband, who has chemistry knowledge, for insight on how to make one herself, and the rest is history. The line of plant-based specialty surface cleaners has been rapidly increasing in sales online and in retail stores. To get more information, visit the site HERE.

Makeup Illustration for use by 360 Magazine

Beautyque NYC Releases Beauty Routine Survey Results

Beautyque NYC, a virtual shopping, beauty and wellness experience, unveiled its consumer survey results assessing “Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?” One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.

Beautyque NYC Founder & Owner Sonia Khemiri explains why these trends have occurred: “For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the ‘new normal.’” She continues “Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?”

Before the Pandemic

Before the pandemic, respondents said they bought their beauty products in retailers such as, Sephora/Ulta and Drug Stores (71.3%), from Amazon (43.9%), or directly from the brand’s website (45.2%).  Among the various Beauty categories, skincare, body care, hair care, and makeup were all used daily. Nail care and fragrances were often used. Lastly, tools & devices were reported to be sometimes used. They often purchased skincare, haircare, body care, and makeup, and sometimes bought fragrance, tools & devices, and nail care products.

During the Pandemic

Nearly 40 percent of the respondents indicated that their beauty routines have definitely changed as a result of the pandemic, while 36.8% answered that their routine has only somewhat changed, and 17.3% answered that their beauty routine has not changed.

Their place of preference for making the purchase is Amazon, Sephora/Ulta, and directly on the brand’s website.  Skincare and body care products are used daily, hair care is used often, and nail care, fragrance, tools and devices are all used sometimes.  Most of the products are purchased sometimes; however, none of them are purchased daily.

On average, 59% of respondents claimed to use makeup less often since the pandemic, and 30% uses makeup the same amount as before the pandemic.  In relation to skincare, nearly 50% of survey respondents use the same amount of time as before and just over 40% use skincare more often now. Fragrance and nail care items are used less often than before. Hair care, body care, tools and devices are all used for the same amount of time as before the pandemic.

About Makeup

Makeup consumers tend to buy products for a variety of aesthetic reasons.  The most used makeup products used on a daily basis as reported by survey respondents include mascara, eyeshadow, lip gloss, foundation, and concealer. Beautyque found that the largest percentage of survey responders, 72%, answered they wear it since it gives them a confidence boost. The second largest percentage of repsonders, 65.3%, said makeup makes them feel more beautiful. Finally, 55% of responders reported that they wear makeup to hide imperfections.“The vast majority of consumers use makeup as a means of improving their overall self-esteem and perception,” Sonia adds.

About Skincare

The most used makeup products used on a daily basis were reported to be cleanser/face wash, moisturizer, eye cream and serum. “These products are the foundation to a consistent skincare routine,” Sonia says.

About Purchase Criteria

Beautyque’s survey also assessed important factors when deciding whether or not to purchase a beauty product. Respondents reported the criteria most important in making the decision to purchase included the product having clean ingredients,  good reviews, and a reasonable price point.

“In terms of the brands our survey respondents support and purchase from: the price has to be reasonable, the product has to be cruelty-free, consist of high-performance formulas, made from clean and natural ingredients, and offer an inclusive shade range,” Sonia says. “Social media platforms, friends and family, and influencers are the top resources the respondents use to gain information on beauty trends along with researching beauty products online before making a purchase.”

Factors that affect their level of trust in a brand are knowing the brand’s founders’ story, hearing influencers mention it, and a well-known brand, Sonia adds. “Trust is derived from the brand’s reputation as a direct reflection of the products.”

These are definitely times of change for the beauty industry. “It is pertinent to keep an open eye on consumers’ behaviors and preferences,” Sonia advises. “Beautyque NYC strives to help indie brands reach their maximum potential and to deliver the best products to consumers.”

Beautyque NYC is a retail marketing platform conceived by French born, US-based female entrepreneur and indie brand founder Sonia Khemiri. In addition to the first ever beauty 3D storefront, Beautyque NYC provides an in-depth and interactive marketing platform for its more than 25 brands and 10,000 consumers.

In addition to taking its own polls with its beauty enthusiasts, Beautyque NCY also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.

Survey respondents include 231 consumers* ages 18 and older provided insight to how and if their beauty routine has changed during the pandemic.

Sonia Khemiri QxA

Here at 360 Magazine, we spoke with Beautyque NYC Founder & Owner Sonia Khemiri about how Beautyque’s survey was conducted, future beauty industry trend predictions, and her best product recommendations for day and night skin routines:

How did you conduct your consumer survey?

The survey was conducted virtually through a detailed online form that we distributed to our subscriber base of beauty enthusiasts and consumers. We asked them questions regarding beauty trends at various times to see what has changed over the course of the pandemic.

How large of a study did you conduct? How many people were surveyed overall?

The study consisted of 231 responses*.

*From a total of 231 responses, 98.3% of 229 were females. The breakdown of age groups goes as follows: 35 to 44 years old (26.1%), 45 to 54 years old (23%), and 24 to 34 years old (20.8%).  The annual income of the groups starts with 47.3% of respondents having an income of $50,000 or less, 34.1% with an income of $50,000 to $99,000, and 15.9% with an income of $100,000 to $249,000.  The respondents were primarily from New York, California, Florida, Texas, and Pennsylvania.

What do you predict is the largest factor in beauty routine changes during the pandemic?

Based on the survey conducted, the largest factor that changed during the pandemic was how [many] more consumers developed a greater sense of awareness toward beauty and wellness products. Areas that consumers expressed their concern were on clean ingredients, sustainability, ease of application, and effectiveness. Additionally, their preference on where they buy their beauty routine products has changed significantly from retailers to online shopping.

As the pandemic begins to less across the US, do you predict these changes to be long-term or temporary?

We believe that some habits will definitely stick around even after the pandemic, such as at-home routines and buying online. The pandemic forced individuals to color their own hair, do their own nails, and perform their own facials. This change is predicted to be long-term due to convenience and cost-effectiveness. Online shopping allows consumers to perform more research on their products and grant them a greater access to new products that fit their needs, especially with all the digital development explosion during the pandemic such as VR, AR and AI. Even though brick-and-mortar stores are reopening across the U.S, we believe the shopping experience and the beauty routines built during the pandemic will be mixed in a way or another with offline experience and shopping.

What brands would you recommend to someone looking to start a beauty routine with high quality, cruelty-free products?

All the brands we have all carry high-quality products, but we will further elaborate on the cruelty-free brands.

For a night routine: we would always recommend to double cleanse with an oil-based cleanser and a water-based cleanser to remove all unwanted residue. For oil cleansers, the Musaclean Organic Pure Melt Cleansing Oil Gel from Kadalys will get rid of all oil-soluble impurities in the first wash. The second cleanser I would recommend is the Detox Cleanser +3 from Liftlab­­–this medical grade cleanser will clean and prep your skin for maximum skincare absorption. Next, I would use a Limited 2020 Edition Lotion by Yon-Ka Paris to treat the skin after double cleansing. For serums, the Australian Botanicals Pro-Aging Treatment Concentrate Serum from Founder’s Formula will help restore the skin’s collagen production. To finish off any good routine, moisturizer is must-have! Starting off with a Youthful Eye Concentrate from Alban Muller Cosmetics to target the eye area and the DNA Intense Recovery Creme from Priori Adaptive Skincare. Another bonus to really take your skincare routine to the next level are facial oils. Skincare products are supposed to be applied from thin consistencies to thicker consistencies, so some oils may be applied before serums while others are applied after. Our favorite facial oils are either the Sabrah Prickly Pear Seed Oil by Sunia K, the Luminous Brightening Elixir from Si Skin, or the Nourishing Facial Oils by Founder’s Formula.

For a day routine: I recommend starting with some ice around the eyes to really depuff the area and give you an awakened appearance. To top off the eye areas, Priori’s Tightening Eye Serum will give you a youthful glow along with Fresh Chemistry’s Glowing Serum. For [an] everyday routine, sun protection is very important to help decrease the appearance of aging and fine lines. The Kakadu Plum Vitamin C serum  from Founder’s Formula will help protect your skin from UV rays throughout the day along with the Vitamin Sunscreen form Olecea Beaute for the ultimate SPF Protection. For those who want a little more coverage, the Tinted Moisturizer by Elevate CBD Cosmetics is light enough to benefit your skin but has enough coverage to smooth over any imperfections.

To learn more, visit Beautyque’s website.

Mena Garcia illustration by Heather Skovlund for 360 Magazine

Mena Garcia

By: Katherine Fleischman

Argentine-born “it” girl, stunner, and globe trotter Mena Garcia is in the process of launching her sustainable, vegan, and cruelty free fashion and beauty brands, as she searches to keep mother nature at the top of her priority list. Gone are the days of harmful damage to our beautiful earth as we move towards ensuring a green future and Mena wants to play her part in proving that fashion doesn’t have to be harmful to the planet. “In the past technology and the science of materials was limited to just niche sectors such as medical clothing, technical clothing, and sportswear. I’m here to put my spin on things and bring the fantastic technology we have to the forefront and prove that we can all wear sustainable clothing,” said Mena.

As scientists, researchers and designers join forces to try to reduce the carbon footprint that the fashion industry currently stamps, independent designers like Mena will be crucial to leading the way and showing fashion giants that if she can do it, so can they. “I believe we can really make a difference by using our voice on social media platforms and by setting online trends to really catch the attention of the largest fashion brands around the world. Independent brands like mine can truly make the difference here.” Mena, who has been modeling since her teens, has almost three-quarters of a million Instagram followers and this platform will undoubtedly help her cause. 

She talks passionately about using “waste from oranges to make silk,” or “pineapple leaf for a leather alternative” and spectacularly “agricultural waste bacteria.” As Mena continues to learn more, she’s using her education to find out interesting new ways to create sustainable fashion in a term she coins as “trash fashion” – using literal waste to create something new. “One person’s trash is another person’s treasure certainly comes to mind!”

“I’ve been studying with expert Mila at Estudio MG in a special collaboration with Closet Sustenable in Argentina. I’ve learned so much, including some incredible things. One of the main focuses is creating materials inspired in nature where cells and proteins are being used to create different types of real leather but in a totally sustainable, vegan and cruelty-free way.”

However, it’s not all smooth-sailing or simple. To be true to the cause, it is essential to be sustainable throughout the whole process. Everything from material sourcing, grading, dyes, and packaging needs to be clean and green. Mena said “I want to also make sure that workers during the production process are treated fairly, with respect, are safe, and paid fairly. To be truly sustainable, the entire process needs to be true to the terms “sustainable, cruelty-free, and vegan.”

Mena is certainly one to watch in 2021 and 2022. She says “it will take some time because piecing it all together perfectly is crucial, but I’m ready for the challenge and encourage everyone to join the cause! You can follow Mena on Instagram or her website for more about her modeling, image-consulting, and her upcoming brands.

Mena Garcia image courtesy of  Do-Tell Publicity
Allison Christensen Illustrates a Skin Care Article for 360 MAGAZINE

COCOOIL

While on a trip to Fafa Island in 2011, the creators of COCOOIL had an idea. They wanted to create a a luxury skincare product made with certified fair trade cold-pressed organic coconut oil. Here in 2020, they have it in COCOOIL, which only uses sustainably produced coconut oil from the Pacific Islands.

COCOOIL can guard against UV rays using their protective products like COCOOIL Tanning Oil SPF6COCOOIL Beach’n’Body Oil SPF15 and COCOOIL Broad Spectrum Sunscreen SPF30.

COCOOIL Tanning Oil SPF6 protects from harmful UV rays and delivers a beautiful tan while laying on the beach or next to the pool. COCOOIL Beach’n’Body Oil SPF15 and COCOOIL Broad Spectrum Sunscreen SPF30 offer even more protection against UV rays and come in packages that fit just right in your purse or travel pack.

They also have the COCOOIL SPF50 Broad Spectrum, which is made with natural botanical oils to hydrate and nourish skin.

The protective products are complimented by COCOOIL Face Oil with RosehipCOCOOIL Body OilCOCOOIL Baby Oil with Lavender and COCOOIL Ocean Spray.

COCOOIL Face Oil with Roseship leaves your face feeling luxurious and non-greasy. COCOOIL Body Oil is the perfect daily moisturizer while COCOOIL Baby Oil with Lavender will nourish your little one’s skin and provide a calming scent. COCOOIL Ocean Spray gives your hair waves, volume and texture.

Products come in regular size 200 mL bottles or in mini 100 mL bottles. They even have bundles that come with a COCOOIL tote, perfect for your next trip to the beach.

COCOOIL also has a cruelty free policy, meaning that they don’t buy any products or ingredients that have been tested on animals. In place of animal testing, they test all of their products on human volunteers in Australia.

They say they will not use any sources who are not just as committed as they are to their code of ethics, morals and standards.

To see all COCOOIL products, you can click right here. You can also read their story and learn more about their mission by clicking right here.

Image by @zumbarsoap and featured on 360 MAGAZINE

Indigo Wild – Zum Clean Laundry Soap

Zum Clean Laundry Soap is a sweet rehab your garb will enjoy and, in return, will keep you rocking’ your favorite threads longer than “In-A-Gadda-Da-Vida.” This is not detergent, but it’s just as effective and a lot gentler. Highly concentrated, it works perfectly in standard and HE washing machines. Zum Clean Laundry Soap washes away laundry-related anxiety so you can ditch your dirty detergents. Clothes’ hardest job should be protecting your bod, not fighting a chemical tirade in the washer on their off day. Therefore, Zum Clean Laundry Soap is completely free of parabens, phosphates, phthalates, and petroleum by-products. Our simple, plant-based formula is low-sudsing, highly concentrated, and perfect for high-efficiency machines.

WHAT’S INSIDE

  • Zum Clean Laundry soap is not a detergent. It’s made with four simple, natural ingredients you can pronounce and, of course, cruelty-free.
  • 100% Saponified Coconut Oil treats your second skin gently and doesn’t dry it out.
  • Essential Oils naturally freshen clothes and “aromatherapize” your home while you wash.
  • Baking Soda removes dirt and odors.
  • Vegetable Glycerin is gentle on clothes so you can ditch the dryer sheets.

AROMATHERAPY BLENDS

Frankincense-Patchouli*, Frankincense & Myrrh*, Sea Salt*, Lavender-Cedar*, Tea Tree-Citrus*, Lavender*, Lullaby Lavender, Patchouli*, Sweet Orange*, and Eucalyptus-Citrus,

SRP: 32 fl. oz. — $14.25 | *64 fl. oz. — $21 and up

AVAILABILITY: IndigoWild.com

CHECK OUT OTHER ZUM PRODUCTS

  • Zum Mist = Throw Zum Mist into your purse, backpack, gym bag and/or car! This aromatherapy spray is so versatile that it can be used in shoes, as a hair refresher, air and room freshener and more. Zum Mist contains only purified water, essential oils, and vegetable glycerin – no chemical emulsifiers. Also, cruelty-free and vegan.
  • Zum Wash = Amp up the clean Zum Wash — our mega-moisturizing, SLS-free liquid soap for hands and body. Packed with an anthology of certified-organic saponified oils — we’re talkin’ coconut, olive, and jojoba — plus essential oil blends that amp up the aroma at every level. Basically, it’s a concerted effort for natural cleaning and deep moisturizing.
  • Zum Bar Soap = The shower is a stage and the Zum Bar Goat’s Milk Soap is an essential oil protégé that plays the 33-hit wonders. To every batch of goat’s milk soap, we add plant-based, fragrant essential oils, transforming it into an aromatherapy concerto like no other. It’s naturally ultra-moisturizing, naturally balanced for the skin, and naturally homogenized.

ABOUT ZUM

It all began with the famous little Zum Bar, cooked up in Emily Voth’s kitchen in 1996. Since then, we’ve been cooking up all sorts of natural Zum products, including lotions, candles, salves, lip balms, bath salts, liquid soaps, massage oils and aromatherapy sprays at The Zum Factory in Kansas City. Our natural aromatherapy products thoroughly cover the body and home.

ABOUT INDIGO WILD

Based in Kansas City, Missouri, Indigo Wild Began with he famous Zum Bar created in Emily Voth’s kitchen in 1996. Ever since, they’ve been hand-making every small batch of Zum Bar Goat’s Milk Soap. As well as an array of other plant-based, natural aromatherapy products for body and home.

FOLLOW ZUMBARSOAP / INDIGOWILD

Instagram | Twitter | Facebook

The Healthy, Soft Hands Package

If all your efforts to keep germ free are taking a toll on your skin, then it’s time to revamp your wash routine with Plaine Products.

This eco-friendly body brand is on a mission to rid the world of single use plastics while helping you nourish and protect your skin. Their products are made with safe non-GMO ingredients and packed in refillable, aluminum bottles–good for the body and good for the earth.

Choose a targeted solution from their full line, or build your ultimate Healthy Hands Care Package with these top products:

• Peppermint Hand Sanitizer — This blend of 70% ethyl alcohol and antimicrobial/antiviral peppermint essential oil exceeds CDC recommendations to kill 99.9% of germs and bacteria. Not to mention it smells great!

• Citrus Lavender Hand Wash — Give your kitchen and bath a fresh and invigorating scent while washing away germs without harsh chemicals.

• Citrus Lavender Body Lotion — Once clean, slather on this lightweight, hydrating lotion made with pure aloe and rose hips oil.


Thanks to their amazing customers, Plaine Products has diverted over 200,000 plastic bottles from landfills and oceans in the last two years! Even in the face of the pandemic, they continue to make a difference thanks to a social distancing distribution process and safe sanitization procedures.

All Plaine Products are vegan, non-GMO, and free of sulfates, parabens, phthalates, and palm oil. Plus, they are cruelty free and Leaping Bunny Certified.

PETA x Coalition LA

PETA x Coalition LA unites the largest animal rights organization in the world and the premium outerwear brand with 20-years of cruelty-free manufacturing experience! The collaboration is working with retailers to design custom fashion-forward outerwear capsules made from premium vegan materials. The two animal rights advocates launched the collaboration late last year with a limited-edition “Go With The Faux” vegan leather jacket.

Due to the success of this initial collaboration jacket, PETA x Coalition LA will be offering retailers the chance to design and carry a custom fashion-forward outerwear capsule made from premium vegan materials. The collaboration has had the support of WWDMAGIC from the start and will be debuting this custom production service to their buyers first at this coming February show.

“We felt it was important to partner strategically with Coalition LA to bring awareness to all of the WWDMAGIC buyers to know that they too have cruelty-free options when it comes to buying,” said Kelly Helfman, President of WWDMAGIC.

What’s to come:

• Conscious fashion is a focus this show and WWDMAGIC will highlight this important issue to the B2B world at MAGIC

• This year’s show bag will be made from PETA x Coalition LA’s premium vegan leather and will be available to attendees

• PETA x Coalition LA will present a Vegan Fashion Panel on the main floor that will dive into the rise of the conscious consumer and how brands are taking steps toward accommodating the growing cruelty-free fashion market.

• Tuesday, February 5th at 10:30AM – WWD Social House

Conscious Fashion Choices Are Getting Trendy

This panel will dive into the rise of the conscious consumer and how brands are taking steps toward accommodating the growing cruelty-free fashion market.

We’ll be talking with celebrity animal rights activist Daniella Monet, vegan fashion influencer Molly Tuttle, and PETA’s Fashion Campaigns Manager Christina Sewell on the benefits of offering more sustainable options for your shoppers. As a secondary point, all attendees will get the opportunity to look up-close at a vegan materials portfolio swatch books that contain the latest fabric technology such as Pinatex pineapple leather, mushroom leather, and faux fur made with recycled plastic bottles!

“The PETA x Coalition LA collaboration is uniquely positioned to move retailers across the nation towards a more mindful buying behavior, due to the fact that this is PETA’s first campaign with a wholesale manufacturer,” said Darci Wong, Creative Director of Coalition LA.

Black Seaweed Peel Off Mask

From the Welsh seaside comes a deep detox for beautiful skin – 7th Heaven’s new Black Seaweed Peel Off Mask. This luxurious, mineral-infused skin treatment lifts away soil and grease to leave skin clear, healthy and glowing. The marine mask harnesses the skin-caring qualities of chopped black laver seaweed harvested on the coastline of Wales together with crushed sea buckthorn berries and sea salt.

  • An ultra-deep cleansing formula straight from the sea
  • Provides weekly detox to cleanse skin of dirt and grease, helping it to better absorb skin care products like moisturizers and serums
  • Features chopped black laver seaweed from the coastline of Wales and crushed sea buckthorn berries
  • These are pressed together to make a luxurious black peel-off mask
  • Clears impurities that can cause blemishes and wrinkles, but won’t strip the skin
  • Comes in single-serve pouches; perfect for travel
  • Has a fresh, marine fragrance

To use:

  1. Thoroughly cleanse skin using warm water only; leave wet
  2. Apply mask
  3. Relax for 15-20 minutes
  4. Peel off gently and feel the difference
  5. Apply weekly
  • MSRP $1.99 for a generous single-use .5 oz sachet
  • Made in the U.K.
  • Available for purchase at Walmart, Bed Bath & Beyond, Harmon Discount and Ulta
  • Cruelty-free, member of BUAV/Leaping Bunny and PETA

For more information, please visit www.my7thheaven.com or contact Megan Bennett (megan@lightyearsahead.com) or Chloe Licht (chloe@lightyearsahead.com) of Light Years Ahead

About 7th Heaven
7th Heaven is a line of face masks that are effective, inexpensive and loaded with natural ingredients. Known for “wow” fragrances and innovative ingredients, 7th Heaven is a division of Montagne Jeunesse LTD., a UK-based company that has been in business for 30 years, making natural beauty products with a minimum impact on all forms of life. The brand is sold in mass market and grocery outlets throughout the US including Walmart and Ulta Beauty. Products sell for under $3. 7th Heaven is a cruelty free company and member of BUAV/Leaping Bunny and PETA.

New Unisex Fragrance: DedCool

DedCool, a new line of unisex, vegan, cruelty-free, and non-toxic fragrances. DedCool is composed of five Eau De Parfum sprays ($70) and five matching oil based roll-ons ($40). Retailers include Neiman Marcus, Ron Robinson, Urban Outfitters, Free People, Riley Rose and more.

DedCool 01 “Taunt”

The sensual notes of fragrance 01 creates a beautiful blend of musk, amber, vanilla, and fresh dew that is sweet yet subtle.

DedCool 02

Fragrance 02 intermingles rich hues of sandalwood and juniper berries to craft the unflawed musky blend of gender neutrality.

DedCool 03 “Blonde”

This dirty violet and saffron accord will lead into a crystal rose aroma, that faintly undertones the scent of blonde woods.

DedCool 05 “Spring”

Imagine that masculine scent that makes you weak in the knees. 05 holds nostalgic hints of star anise with moss and incense.