Posts tagged with "Makeup"

Five Things You Didn’t Know About the Cosmetics Industry

Makeup enhances your natural beauty and can elevate your self-esteem and confidence. When you look better, you feel better most of the time. The cosmetics industry has remained a booming business throughout the ages and shows no signs of slowing down. In fact, there are more beauty products on the market today than ever before, and online shopping has opened the doors for new brands to make themselves known.

Here are some things you may not already know about the cosmetics industry. Basically, it all comes down to buyer beware.

  1. Where It All Began
    The cosmetics industry began in ancient Egypt, although the business as we know it today started in the 1920s. Egyptians considered daily regimes of cosmetic products as ceremonial and symbolic of their health. Their use of sunscreen and eyeshadow was esteemed across social classes and didn’t discriminate against gender.

Ancient Egyptians, like Cleopatra, valued cleanliness and appearance, and this became a symbol of luxury and power. Some claim Cleopatra soaked her ship’s sails in her perfume to announce her arrival. Egyptians began using breath mints, toothpaste, personal hygiene forms and makeup to improve their appearance.

Ancient Roman women began using belladonna, a toxic poison, for cosmetic purposes. These women put drops of belladonna in their eyes to dilate their pupils to make them appear larger and more appealing.

  1. Packaging of Products
    Some cosmetic conglomerates prey on people’s insecurities and falsely claim what their ingredients can do. Most consumers are willing to pay top dollar for the best products to put on their skin to make them look and feel young. Does that make it OK for the beauty industry to target customers with their propaganda? How do you differentiate what is true from false?

Luxury brands are often seen as the better option. A higher price tag and a more prominent name means cleaner ingredients and better products, right? That assumption is plagued by marketing techniques that are not always correct.

Many affordable drugstore beauty products are equally as effective as their expensive counterparts. All it takes is a little research to find items that will suit your needs.

Most manufacturing of personal care products happens in warehouses and factories with quality packaging. Some brands have independent product formulas, so others cannot match them. Typically, one factory makes items for multiple brands.

  1. Play on Words
    The cosmetics industry uses greenwashing marketing terms that are vague for ulterior motives. Every business aims to make a profit. However, some companies seek to make a quick buck from your naivety in believing their hype.

Hypoallergenic and organic are not all-encompassing — there are so many chemicals in beauty products. Unscented isn’t the same thing as fragrance-free. The industry uses fragrances to cover up the smell of chemicals in its products, so unless the label clearly states the product is free of scent, it is most likely not.

Cosmetics companies can claim products are dermatologist-approved without any legal backing. These businesses could involve one dermatologist in the trial or testing of a product and then make this statement. You cannot believe that a product is safe to use simply because it claims to get a doctor’s OK.

Marketing terms like nontoxic, clinically tested and natural are all part of a larger scheme to mislead consumers into buying their products. Do your due diligence and read labels thoroughly to know what you purchase. Don’t buy into the hype simply because of the claims. You might be surprised what you can find in some beauty products that are supposed to be safe and cruelty-free.

  1. Anti-Aging Products
    Some products can help reduce fine lines and wrinkles, but anti-aging merchandise cannot turn back the clock and make your skin appear younger than it is. If they had this capability, they would need drug classification and a stamp of approval from the FDA.

Companies that market and sell products claiming to reverse or prevent aging are unrealistic. These items cannot change the structure of your skin. There isn’t sufficient evidence to back any of these claims.

There are so many product ingredients that it can be overwhelming and challenging to find what works best for you. Various skin types react to chemicals differently. Your best bet would be to check with your dermatologist to see what they can recommend for you.

Sunscreen is the best preventive measure you can use to protect your skin from the effects of aging. It has anti-aging properties that are essential for your skin, regardless of how old you are. Damage from the sun can accelerate skin damage.

Anti-aging products are typically targeted at older generations who should have been using them for years already to experience any effects or see any benefits.

  1. FDA-Approved Items
    The U.S. Food and Drug Administration (FDA) regulates beauty products through the Federal Food, Drug and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). However, the FDA doesn’t have to approve cosmetics that don’t have color additives before they are put on the market.

Most beauty products are not FDA-approved and contain many harmful chemicals that you slather onto your skin, falsely thinking they’re safe. On the contrary, some European countries ban cosmetic companies from using over 1,000 toxic chemicals in their products.

It’s a shame that the U.S. doesn’t have the same regard for prioritizing what people use on their skin. It has to approve the food we consume, so why are skin products any different?

It doesn’t quite add up, but it is a leading reason why the cosmetic industry can use greenwashing marketing terms so freely. The ingredient labels on your beauty products are of utmost importance, and you should thoroughly read them before you purchase and use them.

On average, people apply hundreds of chemicals to their bodies daily. From shampoo to makeup to deodorant, they use many harmful things with no repercussions for the industry supplying them. Since these products don’t have to be approved by the FDA, there is no standard for holding companies accountable.

Makeup Tips for Black Women

These are the Best Makeup Tips for Black Women

Finding the correct makeup that works specifically for you can be difficult no matter your skin type. And for women of color, this challenge is intensified. Luckily in 2022, women from all walks of life are catered for, and if we look at full coverage foundation alone, especially for black women, there is every shade available; we couldn’t be happier! What should I know to make up a dark skin? Today we leave you some #MakTips

Gentle but effective cleaning

For this type of skin, we must use mild cleansers with decongestant and purifying properties that help balance sebaceous secretion, and thus we can avoid the appearance of pimples.

Hydration

Skins of color have a strong need for hydration. These have a greater loss of water by having more sweat glands, so they feel more dehydrated. This is one of the reasons why it is important to apply moisturizers.

Get the right foundation color

Probably the biggest one out of the lot! Finding the correct color foundation is tricky, maybe not as problematic as it was 10 or so years ago. However, it can still be difficult especially if you are new to makeup – and if you are, you are in luck as UK Black Girl Makeup is a beauty trend to help you on this journey. The first thing to remember is that no one has perfect skin and that you should embrace the skin you are in, blemishes, pimples, wrinkles, and all! The foundation helps you here and there are a few magic tricks, like using a yellow-based foundation! Foundation can smooth out any of those kinks you are self-conscious about. However, it’s truly magical when you find the foundation that matches your skin tone. You can use a foundation shade finder to help you pick out the shade you need, or you can head to the drug store and check with any of the ladies at the makeup counter to help you.  

Although remember, the ideal is to apply products with light textures that maintain a good level of hydration without making the skin feel heavy. A good option is the MAC Matchmaster SPF15 Foundation makeup base. This has intelligent pigments that have the ability to adapt to the different skin tones that the client may have.

Use the correct brush

Using the correct brush is an essential part since it serves to give light to this type of face. But there are some useful ways in which to use makeup brushes. Let’s look at how to apply makeup using a foundation brush. For black women or ladies with darker skin, try this. When applying your foundation, whether liquid or powder, apply it across your face in broad strokes. The next step is to start at the center of your face working outwards. After this, buff the product into your skin in circular motions using the foundation brush. After this, you need to buff your product until it blends evenly across your face and looks natural or to your desire. If done correctly, your foundation will be smooth and last all day.  

Build some layers

All of us want the all-day coverage, and some days our skin just does not have the natural glow we are used to. But there are ways to get that look you want. Now, building layers will allow for greater coverage and do this in a few ways. If you are after light coverage, you need to apply a lighter amount of product and go over your face with your brush a maximum of two times. For a fuller coverage look, opt for applying more product and go over your face with your brush several times and work the product into your skin in layers. Here is a pro tip from makeup artists: Apply primer before applying your foundation if you are after an all-day look. It’s also great for oil control.  

Use concealer

If you didn’t know, concealer is the makeup type you use to cover up any dark spots, blemishes or pimples, or breakouts. It is particularly wonderful for darker tones, so try to find one that complements your skin. Apply concealer to all areas you wish to cover, paying particular attention to the T-zone. Another trick for ladies with darker skin is to use concealer to highlight some of your features. Here you can apply it below your eyes, above the cheekbones, and on your chin. This way, you are using your concealer as a form of highlighting.  

Spice it up

When using bronzer and blush, especially if you have dark skin, you might end up with a completely weird makeup look if you are not careful. Now, you can use bronzer and blush, but you need to use them correctly. Since these are makeup basics, they are also easy to apply. So, you need to dust some bronzer on the side of your face, the hollow sections of your cheeks, and then on your nose as well. Then apply some blush on the apple of your cheeks. Once you smile, you will see your work of art! Get it, girl!  

Go for the perfect pout

In the past, lipstick colors didn’t favor black women, but over time the different lipstick shades started to include other colors that work for darker women. Today, black women can find a range of lipsticks that work so well, and we couldn’t be happier. The advice here is to test out different shades to find the ones you know will work with your skin tone. This year there are so many makeup trends that are going to look great on every black woman out there!  

Cheats – wildcard:

  1. Putting a bronze or peach color is always a success on dark skin.

2. For a fresh and beautiful look, draw a line with cream eye pencil on the inner part of the lower eyelid, so they will look more rested and larger. Then apply magnetic lashes.

3. If you prefer to wear a more basic makeup, it would be to prepare the skin by applying a light base and make a colored eyeliner (for example purple or blue), these colors serve to highlight the look.

Rupaul's drag race for 360 magazine.

New Season of RPDR

By: Skyler Johnson

Rupaul’s Drag Race, the hit competition series on VH1 revolving around drag queens, recently entered its fourteenth season. Fourteen new queens have set foot in the workroom over the span of two episodes, each from very different backgrounds and upbringings. Some are pageant queens (participants in drag pageants, similar to beauty pageants) and some are club queens (queens known for performing in clubs). Either way, they want to snatch the crown. Here is everything you need to know about this season’s competitors.

Alyssa Hunter

Alyssa is this season’s only Puerto Rican queen, though many queens from the island have been successful in the show, including Yara Sofia, Alexis Mateo, and Cynthia Lee Fontaine. Hunter competed in, and won, all four of Puerto Rico’s biggest pageants, and became known for her sense of fashion.

Angeria Paris VanMichaels

VanMichaels hails from Atlanta, Georgia, and is a pageant queen. Described as a “Southern Belle serving fierce fashion and face with a country charm,” Angeria already appears to be a frontrunner in the competition with a mini- and maxi-challenge win under her belt (and all in one episode).

Bosco

Bosco, from Seattle, has a lot to live up to given she’s from the same city as Drag Race royalty Jinkx Monsoon and BenDeLaCreme. Bosco identifies as the “demon queen” and “skanky alternative girl” from Seattle. Her drag character is seductive and elusive, and she takes a lot of inspiration from movie villains. She considers herself a “millennial Elvira.”

Daya Betty

Daya Betty, the drag daughter of season 12 runner-up Crystal Methyd, is notable for her punk rock aesthetics. Betty has already produced several intriguing looks, including a stone bust look for her Entertainment Weekly interview.

Deja Skye

DeJa Skye is a camp queen from Fresno, California. She has a passion for, “food, makeup, and everything fabulous.” She works as a dance and cheer instructor during the day, so you’ll know she’ll produce some sickening dance moves on the main stage.

Jasmine Kennedie

Kennedie is this season’s only New York representation. In interviews with her competitors, the other queens noted her to be the season’s most dramatic queen, so it’ll be interesting to see how she’ll do.

Jorgeous

Jorgeous, from season 14, is both the youngest competitor (21) and the shortest. She’s a fashion queen from Tennessee, popular as a club queen as well as being a noted dancer.

June Jambalaya

One of the many Los Angeles-based queens to come out of this season, June Jambalaya is originally from Jacksonville, Florida, and is influenced by the South and The Real Housewives franchise, the latter being where she crafted her drag persona.

Kerri Colby

Colby, self-described as an “otherworldly ‘alien’ goddess from the ‘7th dimension,’” is notable as a pageant queen and the drag daughter of Sasha Colby, a famous drag queen and winner of Miss Continental 2012. She’s also a member of the Haus of Colby, a popular drag family. Known for her beautiful visage, she is a clear contender for the crown.

Kornbread “The Snack” Jete

Kornbread is a camp queen popular in the LA club circuit. She first gained internet notoriety acting in the videos of popular sketch comedian Brandon Rodgers playing various characters. Beloved amongst other LA queens for her energy and fun personality, it’ll be intriguing to see where this season takes her.

Lady Camden

San Francisco’s Lady Camden, originally from Camden town in England, is a British queen known for being ladylike in her fashion and choreography, but bawdy in her humor. A ballet dancer, she once performed in Smuin ballet. She is also the third ever queen from San Francisco (the other two being Rock M. Sakura and Honey Mahofany) and is the show’s oldest contestant at 31.

Maddy Morphosis

Morphosis, from Arkansas, is by far the most controversial queen of the season, and one of the most controversial contestants of all time in the series, for being the first cisgender straight man to enter the competition. Many fans of the show have spoken against her for this reason, given Drag Race is known as a safe haven for members of the LGBT community. She currently has a partner, who is also a drag queen, and worked at Target before entering the competition 

Orion Story

Michigan camp queen Orion Story describes her drag style as “chaotic,” and “what you get when you put Barbarella on a runway on Sesame Street.” She also won Miss Michigan Drag Queen of the Year, and is the first Michigan queen to grace the runway.

Willow Pill

Willow Pill is a comedy and camp queen from Denver, known for her offbeat sense of humor and surreal performances, such as in “Digital Drag Show,” a trippy, weird video on her Youtube channel. She is also the drag daughter of season 11 winner Yvie Oddly.

Youtube Originals Copy That via Youtube for use by 360 Magazine

YouTube Originals Premieres Copy That

YouTube Originals premiered the first episode of “Copy That!,” the new five-part competition comedy series from Sony Pictures Television and executive producer Charles Wachter, where four-star YouTube creators each with a different, incredible skill, step out of their comfort zones and attempt to copy their fellow creators’ area of expertise in hysterical ways! Episodes debut daily on each spotlighted creators’ channel beginning on today only on YouTube. Additional “Copy That!” bonus content will premiere daily with each episode for YouTube Premium subscribers, only on the YouTube Originals official channel.

“Copy That!” stars Sofie Dossi (6.21M subscribers), Lisette aka Luhhsetty (3.15M subscribers), Rosanna Pansino (13M subscribers) and Preston (17.9M subscribers) who demo their gaming, cooking, dancing, or beauty and makeup mastery in a blur of action and charisma, and then it is up to the other star creators to COPY THAT! and nail their own version. Whether it be a delectable crêpe cake, make-up demos, or jaw dropping dance routine, the other star creators will be in over their heads trying to create their own magic in a space they know little about. 

Fans can follow the episodic rollout on each creator’s channel daily:

“Copy That!” is produced by Sony Pictures Television and executive produced by Charles Wachter. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper serves as Head of Unscripted for YouTube Originals, with Cara Casey and Ryan Bratton overseeing “Copy That!” for the global platform.

About YouTube Originals

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube. Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide.  Keep up with the latest YouTube news by visiting the global platform’s official blog at https://blog.youtube/.

About‌ ‌Sony‌ ‌Pictures‌ ‌Television‌

Sony‌ ‌Pictures‌ ‌Television‌ ‌(SPT)‌ ‌is‌ ‌one‌ ‌of‌ ‌the‌ ‌television‌ ‌industry’s‌ ‌leading‌ ‌content‌ ‌providers,‌ producing, distributing‌ ‌and‌ ‌carrying‌ ‌programming‌ ‌worldwide‌ ‌in‌ ‌every‌ ‌genre‌ ‌and‌ ‌for‌ ‌every‌ platform.‌ ‌In‌ ‌addition‌ ‌to managing‌ ‌one‌ ‌of‌ ‌the‌ ‌industry’s‌ ‌largest‌ ‌libraries‌ ‌of‌ ‌award-winning‌ ‌feature‌ films,‌ ‌television‌ ‌shows,‌ ‌and formats,‌ ‌SPT‌ ‌is‌ ‌home‌ ‌to‌ ‌a‌ ‌thriving‌ ‌global‌ ‌content‌ ‌business,‌ operating‌ ‌a‌ ‌robust‌ ‌portfolio‌ ‌of‌ ‌wholly-owned‌ ‌and‌ ‌joint-venture‌ ‌production‌ ‌companies‌ ‌across‌ ‌the‌ U.S.,‌ ‌Europe,‌ ‌Latin‌ ‌America,‌ ‌and‌ ‌Asia‌ ‌Pacific,‌ ‌as‌ ‌well as‌ ‌linear‌ ‌and‌ ‌digital‌ ‌channels‌ ‌around‌ ‌the world.‌ ‌SPT‌ ‌is‌ ‌a‌ ‌Sony‌ ‌Pictures‌ ‌Entertainment‌ ‌Company,‌ ‌a subsidiary‌ ‌of‌ ‌Tokyo-based‌ ‌Sony‌ Group‌ ‌Corporation.‌

Emma Norton Q×A

In preparation for Halloween, 360 Magazine has been searching for mysterious creatives. TikTok sensation Emma Norton brings that feeling with her extravagant horror inspired makeup looks. Last week we got to ask her some questions. We were dying to know the answers to. Below is our conversation with Ms. Emma Norton.

  1. When creating a makeup look, where do you draw inspiration from?

First, I want to thank 360 Magazine for your interest in talking with me! It means a lot. I draw inspiration from stories, movies, pop culture, and life experiences. There is also a lot of talented TikTok’ers that inspire me. To be honest, I conjure up most of my ideas from my own imagination. The hard part is making a decision about which idea to execute.

  1. How long does it take to create a makeup look from start to finish?

For some videos, once I make a decision on an idea, I can turn on the sound and camera and film in 1-2 takes. On the other hand, my more complicated make-up looks (my blue tiger and pop art look are two examples) can take as much as 6-7 hours to complete! I typically do all the production work myself in my makeshift home studio.

  1. Do you have a particular makeup and costume look prepared for Halloween?

Halloween is hands-down my favorite holiday. Like last year, I come up with multiple Halloween costumes and make-up looks I use for different events or for special videos. I prefer not to say just yet what this year’s costume will be – but I promise it will be show-stopping!

  1. How does the pressure of having so many followers affect your process of putting together the perfect look?

The fact there are no controls over my creative process or my content is a big deal to me. Sure – at times I feel pressure to increase my followers or maximize views and likes. Some of the looks I’m most proud of don’t receive the love I hope for. But in the end, I’m committed to being a “creative” – and as long as I feel positive about my content, I say bring on the pressure!

  1. Do you feel your following has impacted your creativity?

I do receive lots of requests – to reprise a character people love (like Harley Quinn), to create a character I’ve never done, or even to livestream a tutorial for a particular make-up technique. I’m grateful for the engagement and suggestions from my followers. But I’m always thinking about new characters and looks! That creative challenge is what gives me the greatest satisfaction.

  1. What sorts of products do you use?

This question is actually hard to answer! I have so many favorite make-up and clean-up products. I really like Morphe’s Avani Collab and use it all the time. I also love Patrick Starrr’s lashes and IT Cosmetics CC Cream. You can get my clean-up favorites from any supermarket or drugstore. If I have heavy make-up on, I spread coconut oil all over my face to loosen the make-up before using baby wipes for sensitive skin to remove the make-up. For occasional skin flare-ups, I like Clean & Clear Spot Treatment.

  1. What’s Next for Emma Norton?

As far as future projects, several months ago I relocated from my home in Denver to Los Angeles, and I’m 100% focused on pursuing my dream of becoming a film/TV actor. Acting is my first love. Besides acting, I’m working on a few partnerships with brands that I believe in and look forward to promoting.

I hope to leverage my platform to bring greater awareness to two wonderful organizations. Lollipop Theater is an organization dedicated to bringing entertainment (like me) to children confined to hospitals nationwide. I also support charity: water’s mission of providing clean water to communities worldwide that don’t have access to this basic human necessity.

Art illustration by Symara Wilson for use by 360 MAGAZINE

Four Tips for Putting Together an Outfit

Anyone can throw on some clothing; but putting together an outfit is an entirely different story. A few items may look great separately and then look horrible once you wear them at the same time. Similarly, some items may look boring and plain yet come together to create an amazing outfit.

Some people have a natural eye for fashion and can throw together a runway-ready outfit within minutes, but others may need some tips. If you want to branch out and try new styles, or simply want to learn what goes into a great outfit, then this post is for you.

Determine the occasion

An outfit can only live up to its full potential if it’s in the right environment. For example, an elegant suit may look stunning, but it won’t look stunning at a child’s birthday party – it will simply look out of place.

Similarly, a casual outfit of jeans and a t-shirt can be an outfit on its own, but not for a formal event. Determining the event will give you a starting point for your outfit. For example, if you are going to homecoming, you will need to look at homecoming dresses to find the base of your outfit.

Choose your colors

There are a few things to consider when it comes to the colors of your outfit. The first is your skin tone. Some colors may look better than others because of your skin’s undertone. Click here to learn more about your undertones.

Secondly, which colors do you want to use together? Are you going for a monochromatic look? Maybe a pastel look? Or perhaps a neutral color scheme? There are so many options. If you don’t know where to begin, think about the occasion again. Muted and understated colors are better for professional events than bright and bold colors.

Choose your patterns

Patterns can make or break an outfit. Some people prefer to use only solid colors, which is fine, but we would recommend still adding some pattern to your outfit by incorporating a scarf or something similar. Recently, mixing patterns has become quite the trend. Sometimes, it results in beautiful, unique outfits. Other times, it could be a bit of a disaster. So, if you’re new to fashion, you may want to stick with a few solid-colored items of clothing, and then one patterned item. However, if you are brave, you can try mixing patterns and prints.

Accessorize

Many people think that clothing is what makes an outfit. And yes, it’s true – clothing does play a huge role in an outfit. But what truly brings it together will be your accessories.

Accessories usually take the form of belts, bags, and jewelry, but makeup and hairstyles can also serve as accessories. If you have a plain outfit, pair it with bold accessories to spice it up. And, of course, if you are wearing a very intense and busy outfit, use classic and basic accessories so that it’s not overwhelming. A black pearl necklace might just be the final touch that your outfit needs.

Bts illustration by Kaelen Felix for 360 magazine.

BTS × LOUIS VUITTON

BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers

Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.

The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.

Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactions for the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.

Not to mention, with their ever-growing popularity; BTS bounds onto the Billboard Hot 100 songs chart at #1 with their new single “Permission to Dance.” The boyband supplants itself at the top spot, as their previous single “Butter” falls to #7 after seven consecutive weeks at #1.

The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.

Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.

Alex Bogdan illustration for cosmetics article for 360 MAGAZINE.

What to Consider When Buying Foundation

Buying the right foundation is essential if you want the ideal finish when it comes to your makeup. If you have the wrong foundation color or shade, it can make you look really unnatural, and this can end up ruining your appearance. This is why you need to ensure you do your research and find ways to identify the right foundation for your specific needs.

There are various factors you need to look at when choosing a foundation such as the condition of your skin and your skin tones, as this will help you to determine the best type and shade of foundation. You should bear in mind that there are lots of different types of foundation available these days in addition to different shades, so you can find one that is ideally suited to your skin. In this article, we will look at some of the things to consider when making your choice.

What You Need to Keep in Mind

There are a few key factors that you need to keep in mind when it comes to buying this type of makeup. Some of the main ones are:

The Type of Foundation

One of the things you need to do is to determine the best type of foundation for you based on the condition of your skin and the finish you want to achieve. For instance, if you want a light, natural finish, you may prefer a mousse foundation or if you want something that is heavier in terms of coverage, a cream foundation may be ideal. There are also mineral foundation powders that can provide great coverage and a smooth finish, so you need to decide which of these is best suited to your skin and your preferences. If you need some recommendations, check out skorbeauty.com/makeup/why-you-should-get-a-korean-cushion-compact-in-2021.

Your Skin Tone

Another thing you need to look at is your skin tone and undertone, as this will determine the best shade of foundation for you. As mentioned earlier, choosing the wrong shade can be disastrous, so it is important that you take your tone into consideration before you make your decision. If you can, it is worth trying a sample of the foundation shade to be on the safe side.

Reviews of the Product

Some foundations are far better than others in terms of the coverage they provide, how long they last when applies, and the finish they give. One of the best ways to learn more about the foundation you are considering buying is to look at reviews from other people. You can look at consumer reviews online, and you can even find videos on YouTube from beauty bloggers who try out the foundation and provide you with a first-hand opinion.

Pricing

One additional thing to look at is the pricing of the foundation, and this can vary widely from one product to another. While the cost is very important, make sure you also consider the quality, effectiveness, and suitability of the foundation before you make your decision.

These are some of the main things to look at when buying foundation. 

Art by Sam Miduri of 360 for use by 360 Magazine

Fenty Beauty on Love Brands 2021 Report

Rihanna’s Fenty Beauty propels to #1 spot of America’s most loved brands

Brand Love 2021 is dominated by brands that provided emotional reassurance or an opportunity to escape the reality of the pandemic. 

Rihanna’s beauty brand sends social media soaring at every turn – and Fenty’s ability to establish meaningful, authentic connections with fans have propelled the beauty brand to the #1 spot on the list of America’s most loved brands.

Additionally, beauty brands have been at the forefront of using social media to build relationships and spread joy with followers online during the pandemic, making them rise to the top of Talkwalker’s Love Brands 2021 Report. From Fenty to M.A.C. Cosmetics to Huda Beauty, brands are shifting messaging strategies, engaging with their social communities to foster loyalty, and creating a sense of belonging in uncertain times.

Overall, beauty brands were among the top performers in the Love Brands 2021 Report, with Huda Beauty the number one global brand and Fenty coming out as America’s most loved brand. In addition, M.A.C. Cosmetics was number three on the global list, Benefit Cosmetics was number four and Urban Decay was number six.  Olay (12), Pond’s (18), Glossier (23), Ulta Beauty (39), Truly Beauty (40), Lancome (41), Clarins (43), and Revlon (47), also appeared on the global Love Brands list.

“The Brand Love 2021 list is dominated by brands that provide emotional reassurance or an opportunity to escape the reality of the pandemic. The beauty industry has established highly creative and snackable influencer content that encourages viral sharing across many platforms”, says Todd Grossman, CEO Americas Talkwalker. “The public’s positive response to the CSR stances of these brands started by women of color, also enabled their rise to the top.”

Fenty Beauty

Multi-hyphenate talent Rihanna’s beauty and cosmetics brand is the most loved brand in America this year. Fenty has an unmistakable look and a unique ability to connect with their fans, rewarding them with the products and content they crave. In the U.S., over the course of the past year, Fenty Beauty had 180.8K social media mentions, with 9.5 million engagements.

Fenty Beauty social media highlights include Rhianna‘s hot monochromatic look by makeup artist Pricilla Ono using Fenty Beauty made waves. This is just one example of the social love for Fenty Beauty when Rhianna makes a dramatic appearance sporting her own brand. This look was the subject of articles in many lifestyle publications, including Allure and Harper’s Bazaar, also inspiring thousands of views makeup tutorials by beauty vloggers. To see the makeup tutorials, you may view I AM FASHION’S Twitter.

Being a successful entrepreneur also aided in boosting Rihanna’s brand to the top of the most loved list.  She was ranked 69th on the Forbes Most Powerful Women List, being recognized not only for her company’s financial success, but also for her philanthropy, including $8 million in COVID-19 relief as well as her business endeavors with FENTY, Fenty Beauty, and Savage Fenty and her ability to overcome adversity.

Engaging with her audience through social justice issues, Rihanna shut down sales on all three of her Fenty brands in honor of Blackout Tuesday, while blogger Manny Mua donated all AdSense from one day’s video to the Black Lives Matter movement, including Fenty and other black-owned beauty brands.

Huda Beauty 

On a global level, Huda Beauty, an international cosmetics and skincare brand created by Huda Kattan in 2013, has become one of the fastest growing cosmetics brands in the world. Kattan originally started as a beauty influencer and blogger before establishing the company. She is still the face of the brand but had stepped down as CEO in September. Kattan is now choosing to focus on product, content, connectedness with the brand’s community, and more brand love.

The progression from content creator to global brand name inspires the next generation of influencers, which delivers significant influencer and user-generated content for the brand.  The brand is CSR active, donating $500,000 to the NAACP in 2020. And by strengthening partnerships with other brands, Huda Beauty generated more PR mentions through various co-branded news stories. Last year, the brand made Talkwalker’s most-loved list in position 27. But by encapsulating the boost in social media makeup mentions, the brand has jumped straight into the number one spot.

About Talkwalker

Talkwalker helps the world’s leading brands activate the voice of the customer in real-time by making sense of consumer and customer feedback across all channels. Going beyond social listening, our AI-powered consumer intelligence platform connects the dots between what customers think, say, and do. This enables customer-centric companies to drive revenue, increase retention, and reduce costs.

With offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London, and Milan, we provide best-in-class service to our 2000+ clients across the globe. For more information, please visit Talkwalker’s website.

Makeup Illustration for use by 360 Magazine

Beautyque NYC Releases Beauty Routine Survey Results

Beautyque NYC, a virtual shopping, beauty and wellness experience, unveiled its consumer survey results assessing “Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?” One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.

Beautyque NYC Founder & Owner Sonia Khemiri explains why these trends have occurred: “For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the ‘new normal.’” She continues “Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?”

Before the Pandemic

Before the pandemic, respondents said they bought their beauty products in retailers such as, Sephora/Ulta and Drug Stores (71.3%), from Amazon (43.9%), or directly from the brand’s website (45.2%).  Among the various Beauty categories, skincare, body care, hair care, and makeup were all used daily. Nail care and fragrances were often used. Lastly, tools & devices were reported to be sometimes used. They often purchased skincare, haircare, body care, and makeup, and sometimes bought fragrance, tools & devices, and nail care products.

During the Pandemic

Nearly 40 percent of the respondents indicated that their beauty routines have definitely changed as a result of the pandemic, while 36.8% answered that their routine has only somewhat changed, and 17.3% answered that their beauty routine has not changed.

Their place of preference for making the purchase is Amazon, Sephora/Ulta, and directly on the brand’s website.  Skincare and body care products are used daily, hair care is used often, and nail care, fragrance, tools and devices are all used sometimes.  Most of the products are purchased sometimes; however, none of them are purchased daily.

On average, 59% of respondents claimed to use makeup less often since the pandemic, and 30% uses makeup the same amount as before the pandemic.  In relation to skincare, nearly 50% of survey respondents use the same amount of time as before and just over 40% use skincare more often now. Fragrance and nail care items are used less often than before. Hair care, body care, tools and devices are all used for the same amount of time as before the pandemic.

About Makeup

Makeup consumers tend to buy products for a variety of aesthetic reasons.  The most used makeup products used on a daily basis as reported by survey respondents include mascara, eyeshadow, lip gloss, foundation, and concealer. Beautyque found that the largest percentage of survey responders, 72%, answered they wear it since it gives them a confidence boost. The second largest percentage of repsonders, 65.3%, said makeup makes them feel more beautiful. Finally, 55% of responders reported that they wear makeup to hide imperfections.“The vast majority of consumers use makeup as a means of improving their overall self-esteem and perception,” Sonia adds.

About Skincare

The most used makeup products used on a daily basis were reported to be cleanser/face wash, moisturizer, eye cream and serum. “These products are the foundation to a consistent skincare routine,” Sonia says.

About Purchase Criteria

Beautyque’s survey also assessed important factors when deciding whether or not to purchase a beauty product. Respondents reported the criteria most important in making the decision to purchase included the product having clean ingredients,  good reviews, and a reasonable price point.

“In terms of the brands our survey respondents support and purchase from: the price has to be reasonable, the product has to be cruelty-free, consist of high-performance formulas, made from clean and natural ingredients, and offer an inclusive shade range,” Sonia says. “Social media platforms, friends and family, and influencers are the top resources the respondents use to gain information on beauty trends along with researching beauty products online before making a purchase.”

Factors that affect their level of trust in a brand are knowing the brand’s founders’ story, hearing influencers mention it, and a well-known brand, Sonia adds. “Trust is derived from the brand’s reputation as a direct reflection of the products.”

These are definitely times of change for the beauty industry. “It is pertinent to keep an open eye on consumers’ behaviors and preferences,” Sonia advises. “Beautyque NYC strives to help indie brands reach their maximum potential and to deliver the best products to consumers.”

Beautyque NYC is a retail marketing platform conceived by French born, US-based female entrepreneur and indie brand founder Sonia Khemiri. In addition to the first ever beauty 3D storefront, Beautyque NYC provides an in-depth and interactive marketing platform for its more than 25 brands and 10,000 consumers.

In addition to taking its own polls with its beauty enthusiasts, Beautyque NCY also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.

Survey respondents include 231 consumers* ages 18 and older provided insight to how and if their beauty routine has changed during the pandemic.

Sonia Khemiri QxA

Here at 360 Magazine, we spoke with Beautyque NYC Founder & Owner Sonia Khemiri about how Beautyque’s survey was conducted, future beauty industry trend predictions, and her best product recommendations for day and night skin routines:

How did you conduct your consumer survey?

The survey was conducted virtually through a detailed online form that we distributed to our subscriber base of beauty enthusiasts and consumers. We asked them questions regarding beauty trends at various times to see what has changed over the course of the pandemic.

How large of a study did you conduct? How many people were surveyed overall?

The study consisted of 231 responses*.

*From a total of 231 responses, 98.3% of 229 were females. The breakdown of age groups goes as follows: 35 to 44 years old (26.1%), 45 to 54 years old (23%), and 24 to 34 years old (20.8%).  The annual income of the groups starts with 47.3% of respondents having an income of $50,000 or less, 34.1% with an income of $50,000 to $99,000, and 15.9% with an income of $100,000 to $249,000.  The respondents were primarily from New York, California, Florida, Texas, and Pennsylvania.

What do you predict is the largest factor in beauty routine changes during the pandemic?

Based on the survey conducted, the largest factor that changed during the pandemic was how [many] more consumers developed a greater sense of awareness toward beauty and wellness products. Areas that consumers expressed their concern were on clean ingredients, sustainability, ease of application, and effectiveness. Additionally, their preference on where they buy their beauty routine products has changed significantly from retailers to online shopping.

As the pandemic begins to less across the US, do you predict these changes to be long-term or temporary?

We believe that some habits will definitely stick around even after the pandemic, such as at-home routines and buying online. The pandemic forced individuals to color their own hair, do their own nails, and perform their own facials. This change is predicted to be long-term due to convenience and cost-effectiveness. Online shopping allows consumers to perform more research on their products and grant them a greater access to new products that fit their needs, especially with all the digital development explosion during the pandemic such as VR, AR and AI. Even though brick-and-mortar stores are reopening across the U.S, we believe the shopping experience and the beauty routines built during the pandemic will be mixed in a way or another with offline experience and shopping.

What brands would you recommend to someone looking to start a beauty routine with high quality, cruelty-free products?

All the brands we have all carry high-quality products, but we will further elaborate on the cruelty-free brands.

For a night routine: we would always recommend to double cleanse with an oil-based cleanser and a water-based cleanser to remove all unwanted residue. For oil cleansers, the Musaclean Organic Pure Melt Cleansing Oil Gel from Kadalys will get rid of all oil-soluble impurities in the first wash. The second cleanser I would recommend is the Detox Cleanser +3 from Liftlab­­–this medical grade cleanser will clean and prep your skin for maximum skincare absorption. Next, I would use a Limited 2020 Edition Lotion by Yon-Ka Paris to treat the skin after double cleansing. For serums, the Australian Botanicals Pro-Aging Treatment Concentrate Serum from Founder’s Formula will help restore the skin’s collagen production. To finish off any good routine, moisturizer is must-have! Starting off with a Youthful Eye Concentrate from Alban Muller Cosmetics to target the eye area and the DNA Intense Recovery Creme from Priori Adaptive Skincare. Another bonus to really take your skincare routine to the next level are facial oils. Skincare products are supposed to be applied from thin consistencies to thicker consistencies, so some oils may be applied before serums while others are applied after. Our favorite facial oils are either the Sabrah Prickly Pear Seed Oil by Sunia K, the Luminous Brightening Elixir from Si Skin, or the Nourishing Facial Oils by Founder’s Formula.

For a day routine: I recommend starting with some ice around the eyes to really depuff the area and give you an awakened appearance. To top off the eye areas, Priori’s Tightening Eye Serum will give you a youthful glow along with Fresh Chemistry’s Glowing Serum. For [an] everyday routine, sun protection is very important to help decrease the appearance of aging and fine lines. The Kakadu Plum Vitamin C serum  from Founder’s Formula will help protect your skin from UV rays throughout the day along with the Vitamin Sunscreen form Olecea Beaute for the ultimate SPF Protection. For those who want a little more coverage, the Tinted Moisturizer by Elevate CBD Cosmetics is light enough to benefit your skin but has enough coverage to smooth over any imperfections.

To learn more, visit Beautyque’s website.