Posts tagged with "Makeup"

Bts illustration by Kaelen Felix for 360 magazine.

BTS × LOUIS VUITTON

BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers

Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.

The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.

Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactions for the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.

Not to mention, with their ever-growing popularity; BTS bounds onto the Billboard Hot 100 songs chart at #1 with their new single “Permission to Dance.” The boyband supplants itself at the top spot, as their previous single “Butter” falls to #7 after seven consecutive weeks at #1.

The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.

Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.

Alex Bogdan illustration for cosmetics article for 360 MAGAZINE.

What to Consider When Buying Foundation

Buying the right foundation is essential if you want the ideal finish when it comes to your makeup. If you have the wrong foundation color or shade, it can make you look really unnatural, and this can end up ruining your appearance. This is why you need to ensure you do your research and find ways to identify the right foundation for your specific needs.

There are various factors you need to look at when choosing a foundation such as the condition of your skin and your skin tones, as this will help you to determine the best type and shade of foundation. You should bear in mind that there are lots of different types of foundation available these days in addition to different shades, so you can find one that is ideally suited to your skin. In this article, we will look at some of the things to consider when making your choice.

What You Need to Keep in Mind

There are a few key factors that you need to keep in mind when it comes to buying this type of makeup. Some of the main ones are:

The Type of Foundation

One of the things you need to do is to determine the best type of foundation for you based on the condition of your skin and the finish you want to achieve. For instance, if you want a light, natural finish, you may prefer a mousse foundation or if you want something that is heavier in terms of coverage, a cream foundation may be ideal. There are also mineral foundation powders that can provide great coverage and a smooth finish, so you need to decide which of these is best suited to your skin and your preferences.

Your Skin Tone

Another thing you need to look at is your skin tone and undertone, as this will determine the best shade of foundation for you. As mentioned earlier, choosing the wrong shade can be disastrous, so it is important that you take your tone into consideration before you make your decision. If you can, it is worth trying a sample of the foundation shade to be on the safe side.

Reviews of the Product

Some foundations are far better than others in terms of the coverage they provide, how long they last when applies, and the finish they give. One of the best ways to learn more about the foundation you are considering buying is to look at reviews from other people. You can look at consumer reviews online, and you can even find videos on YouTube from beauty bloggers who try out the foundation and provide you with a first-hand opinion.

Pricing

One additional thing to look at is the pricing of the foundation, and this can vary widely from one product to another. While the cost is very important, make sure you also consider the quality, effectiveness, and suitability of the foundation before you make your decision.

These are some of the main things to look at when buying foundation. 

Art by Sam Miduri of 360 for use by 360 Magazine

Fenty Beauty on Love Brands 2021 Report

Rihanna’s Fenty Beauty propels to #1 spot of America’s most loved brands

Brand Love 2021 is dominated by brands that provided emotional reassurance or an opportunity to escape the reality of the pandemic. 

Rihanna’s beauty brand sends social media soaring at every turn – and Fenty’s ability to establish meaningful, authentic connections with fans have propelled the beauty brand to the #1 spot on the list of America’s most loved brands.

Additionally, beauty brands have been at the forefront of using social media to build relationships and spread joy with followers online during the pandemic, making them rise to the top of Talkwalker’s Love Brands 2021 Report. From Fenty to M.A.C. Cosmetics to Huda Beauty, brands are shifting messaging strategies, engaging with their social communities to foster loyalty, and creating a sense of belonging in uncertain times.

Overall, beauty brands were among the top performers in the Love Brands 2021 Report, with Huda Beauty the number one global brand and Fenty coming out as America’s most loved brand. In addition, M.A.C. Cosmetics was number three on the global list, Benefit Cosmetics was number four and Urban Decay was number six.  Olay (12), Pond’s (18), Glossier (23), Ulta Beauty (39), Truly Beauty (40), Lancome (41), Clarins (43), and Revlon (47), also appeared on the global Love Brands list.

“The Brand Love 2021 list is dominated by brands that provide emotional reassurance or an opportunity to escape the reality of the pandemic. The beauty industry has established highly creative and snackable influencer content that encourages viral sharing across many platforms”, says Todd Grossman, CEO Americas Talkwalker. “The public’s positive response to the CSR stances of these brands started by women of color, also enabled their rise to the top.”

Fenty Beauty

Multi-hyphenate talent Rihanna’s beauty and cosmetics brand is the most loved brand in America this year. Fenty has an unmistakable look and a unique ability to connect with their fans, rewarding them with the products and content they crave. In the U.S., over the course of the past year, Fenty Beauty had 180.8K social media mentions, with 9.5 million engagements.

Fenty Beauty social media highlights include Rhianna‘s hot monochromatic look by makeup artist Pricilla Ono using Fenty Beauty made waves. This is just one example of the social love for Fenty Beauty when Rhianna makes a dramatic appearance sporting her own brand. This look was the subject of articles in many lifestyle publications, including Allure and Harper’s Bazaar, also inspiring thousands of views makeup tutorials by beauty vloggers. To see the makeup tutorials, you may view I AM FASHION’S Twitter.

Being a successful entrepreneur also aided in boosting Rihanna’s brand to the top of the most loved list.  She was ranked 69th on the Forbes Most Powerful Women List, being recognized not only for her company’s financial success, but also for her philanthropy, including $8 million in COVID-19 relief as well as her business endeavors with FENTY, Fenty Beauty, and Savage Fenty and her ability to overcome adversity.

Engaging with her audience through social justice issues, Rihanna shut down sales on all three of her Fenty brands in honor of Blackout Tuesday, while blogger Manny Mua donated all AdSense from one day’s video to the Black Lives Matter movement, including Fenty and other black-owned beauty brands.

Huda Beauty 

On a global level, Huda Beauty, an international cosmetics and skincare brand created by Huda Kattan in 2013, has become one of the fastest growing cosmetics brands in the world. Kattan originally started as a beauty influencer and blogger before establishing the company. She is still the face of the brand but had stepped down as CEO in September. Kattan is now choosing to focus on product, content, connectedness with the brand’s community, and more brand love.

The progression from content creator to global brand name inspires the next generation of influencers, which delivers significant influencer and user-generated content for the brand.  The brand is CSR active, donating $500,000 to the NAACP in 2020. And by strengthening partnerships with other brands, Huda Beauty generated more PR mentions through various co-branded news stories. Last year, the brand made Talkwalker’s most-loved list in position 27. But by encapsulating the boost in social media makeup mentions, the brand has jumped straight into the number one spot.

About Talkwalker

Talkwalker helps the world’s leading brands activate the voice of the customer in real-time by making sense of consumer and customer feedback across all channels. Going beyond social listening, our AI-powered consumer intelligence platform connects the dots between what customers think, say, and do. This enables customer-centric companies to drive revenue, increase retention, and reduce costs.

With offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London, and Milan, we provide best-in-class service to our 2000+ clients across the globe. For more information, please visit Talkwalker’s website.

Makeup Illustration for use by 360 Magazine

Beautyque NYC Releases Beauty Routine Survey Results

Beautyque NYC, a virtual shopping, beauty and wellness experience, unveiled its consumer survey results assessing “Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?” One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.

Beautyque NYC Founder & Owner Sonia Khemiri explains why these trends have occurred: “For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the ‘new normal.’” She continues “Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?”

Before the Pandemic

Before the pandemic, respondents said they bought their beauty products in retailers such as, Sephora/Ulta and Drug Stores (71.3%), from Amazon (43.9%), or directly from the brand’s website (45.2%).  Among the various Beauty categories, skincare, body care, hair care, and makeup were all used daily. Nail care and fragrances were often used. Lastly, tools & devices were reported to be sometimes used. They often purchased skincare, haircare, body care, and makeup, and sometimes bought fragrance, tools & devices, and nail care products.

During the Pandemic

Nearly 40 percent of the respondents indicated that their beauty routines have definitely changed as a result of the pandemic, while 36.8% answered that their routine has only somewhat changed, and 17.3% answered that their beauty routine has not changed.

Their place of preference for making the purchase is Amazon, Sephora/Ulta, and directly on the brand’s website.  Skincare and body care products are used daily, hair care is used often, and nail care, fragrance, tools and devices are all used sometimes.  Most of the products are purchased sometimes; however, none of them are purchased daily.

On average, 59% of respondents claimed to use makeup less often since the pandemic, and 30% uses makeup the same amount as before the pandemic.  In relation to skincare, nearly 50% of survey respondents use the same amount of time as before and just over 40% use skincare more often now. Fragrance and nail care items are used less often than before. Hair care, body care, tools and devices are all used for the same amount of time as before the pandemic.

About Makeup

Makeup consumers tend to buy products for a variety of aesthetic reasons.  The most used makeup products used on a daily basis as reported by survey respondents include mascara, eyeshadow, lip gloss, foundation, and concealer. Beautyque found that the largest percentage of survey responders, 72%, answered they wear it since it gives them a confidence boost. The second largest percentage of repsonders, 65.3%, said makeup makes them feel more beautiful. Finally, 55% of responders reported that they wear makeup to hide imperfections.“The vast majority of consumers use makeup as a means of improving their overall self-esteem and perception,” Sonia adds.

About Skincare

The most used makeup products used on a daily basis were reported to be cleanser/face wash, moisturizer, eye cream and serum. “These products are the foundation to a consistent skincare routine,” Sonia says.

About Purchase Criteria

Beautyque’s survey also assessed important factors when deciding whether or not to purchase a beauty product. Respondents reported the criteria most important in making the decision to purchase included the product having clean ingredients,  good reviews, and a reasonable price point.

“In terms of the brands our survey respondents support and purchase from: the price has to be reasonable, the product has to be cruelty-free, consist of high-performance formulas, made from clean and natural ingredients, and offer an inclusive shade range,” Sonia says. “Social media platforms, friends and family, and influencers are the top resources the respondents use to gain information on beauty trends along with researching beauty products online before making a purchase.”

Factors that affect their level of trust in a brand are knowing the brand’s founders’ story, hearing influencers mention it, and a well-known brand, Sonia adds. “Trust is derived from the brand’s reputation as a direct reflection of the products.”

These are definitely times of change for the beauty industry. “It is pertinent to keep an open eye on consumers’ behaviors and preferences,” Sonia advises. “Beautyque NYC strives to help indie brands reach their maximum potential and to deliver the best products to consumers.”

Beautyque NYC is a retail marketing platform conceived by French born, US-based female entrepreneur and indie brand founder Sonia Khemiri. In addition to the first ever beauty 3D storefront, Beautyque NYC provides an in-depth and interactive marketing platform for its more than 25 brands and 10,000 consumers.

In addition to taking its own polls with its beauty enthusiasts, Beautyque NCY also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.

Survey respondents include 231 consumers* ages 18 and older provided insight to how and if their beauty routine has changed during the pandemic.

Sonia Khemiri QxA

Here at 360 Magazine, we spoke with Beautyque NYC Founder & Owner Sonia Khemiri about how Beautyque’s survey was conducted, future beauty industry trend predictions, and her best product recommendations for day and night skin routines:

How did you conduct your consumer survey?

The survey was conducted virtually through a detailed online form that we distributed to our subscriber base of beauty enthusiasts and consumers. We asked them questions regarding beauty trends at various times to see what has changed over the course of the pandemic.

How large of a study did you conduct? How many people were surveyed overall?

The study consisted of 231 responses*.

*From a total of 231 responses, 98.3% of 229 were females. The breakdown of age groups goes as follows: 35 to 44 years old (26.1%), 45 to 54 years old (23%), and 24 to 34 years old (20.8%).  The annual income of the groups starts with 47.3% of respondents having an income of $50,000 or less, 34.1% with an income of $50,000 to $99,000, and 15.9% with an income of $100,000 to $249,000.  The respondents were primarily from New York, California, Florida, Texas, and Pennsylvania.

What do you predict is the largest factor in beauty routine changes during the pandemic?

Based on the survey conducted, the largest factor that changed during the pandemic was how [many] more consumers developed a greater sense of awareness toward beauty and wellness products. Areas that consumers expressed their concern were on clean ingredients, sustainability, ease of application, and effectiveness. Additionally, their preference on where they buy their beauty routine products has changed significantly from retailers to online shopping.

As the pandemic begins to less across the US, do you predict these changes to be long-term or temporary?

We believe that some habits will definitely stick around even after the pandemic, such as at-home routines and buying online. The pandemic forced individuals to color their own hair, do their own nails, and perform their own facials. This change is predicted to be long-term due to convenience and cost-effectiveness. Online shopping allows consumers to perform more research on their products and grant them a greater access to new products that fit their needs, especially with all the digital development explosion during the pandemic such as VR, AR and AI. Even though brick-and-mortar stores are reopening across the U.S, we believe the shopping experience and the beauty routines built during the pandemic will be mixed in a way or another with offline experience and shopping.

What brands would you recommend to someone looking to start a beauty routine with high quality, cruelty-free products?

All the brands we have all carry high-quality products, but we will further elaborate on the cruelty-free brands.

For a night routine: we would always recommend to double cleanse with an oil-based cleanser and a water-based cleanser to remove all unwanted residue. For oil cleansers, the Musaclean Organic Pure Melt Cleansing Oil Gel from Kadalys will get rid of all oil-soluble impurities in the first wash. The second cleanser I would recommend is the Detox Cleanser +3 from Liftlab­­–this medical grade cleanser will clean and prep your skin for maximum skincare absorption. Next, I would use a Limited 2020 Edition Lotion by Yon-Ka Paris to treat the skin after double cleansing. For serums, the Australian Botanicals Pro-Aging Treatment Concentrate Serum from Founder’s Formula will help restore the skin’s collagen production. To finish off any good routine, moisturizer is must-have! Starting off with a Youthful Eye Concentrate from Alban Muller Cosmetics to target the eye area and the DNA Intense Recovery Creme from Priori Adaptive Skincare. Another bonus to really take your skincare routine to the next level are facial oils. Skincare products are supposed to be applied from thin consistencies to thicker consistencies, so some oils may be applied before serums while others are applied after. Our favorite facial oils are either the Sabrah Prickly Pear Seed Oil by Sunia K, the Luminous Brightening Elixir from Si Skin, or the Nourishing Facial Oils by Founder’s Formula.

For a day routine: I recommend starting with some ice around the eyes to really depuff the area and give you an awakened appearance. To top off the eye areas, Priori’s Tightening Eye Serum will give you a youthful glow along with Fresh Chemistry’s Glowing Serum. For [an] everyday routine, sun protection is very important to help decrease the appearance of aging and fine lines. The Kakadu Plum Vitamin C serum  from Founder’s Formula will help protect your skin from UV rays throughout the day along with the Vitamin Sunscreen form Olecea Beaute for the ultimate SPF Protection. For those who want a little more coverage, the Tinted Moisturizer by Elevate CBD Cosmetics is light enough to benefit your skin but has enough coverage to smooth over any imperfections.

To learn more, visit Beautyque’s website.

Halsey Illustration by Kaelen Felix for 360 Magazine

HALSEY × ABOUT-FACE

Created by multimedia, award-winning artist and bestselling author Halsey, about-face is a multidimensional color beauty brand rooted in innovation, self-expression and high-performance with customer experience as its highest priority. Set to launch direct-to-consumer via www.aboutface.com on January 25, 2021, about-face celebrates the many facets and forms of expression that live in each person.

about-face provides the tools to create looks that highlight authenticity and uniqueness in every form, recognizing that there is no one version of us. Delivering a powerful promise to perform, the highly-pigmented, long-wear formulas meet bold individualism, elevating all faces and empowering everyone to share their voice and vision through makeup. Inspired by music, fashion and art, about-face honors inclusivity, acceptance, experimentation and the democratization of beauty for our multiple identities.

Halsey, a self-taught makeup artist, has always taken ownership of what makes her feel most beautiful, creating and applying her own looks for performances, editorials and music videos. A true makeup junkie, she has an encyclopedic knowledge of brands, application methods, and best-in-class products from drugstore heroes to luxury leaders. Perfecting her craft, she was often blending, cocktailing and color-correcting to achieve levels of vibrancy, pigment intensity and shine. From this extensive base knowledge of beauty, she created a brand rooted in performance-driven formulations that deliver the finish and quality in products that are hard-working over hype.

“Makeup is an art and art is about happy accidents, not any single idea of perfection,” said Halsey, Founder and Chief Creative Officer of about-face. “I always feel the freest when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”

The about-face launch collection embodies Halsey’s personal style and love of diverse beauty, initially with three distinct franchises – Light Lock, Matte, and Shadowstick. Light Lock, her signature face highlighter range with stratospheric shine, includes Stick, Powder, Fluid and Lip Gloss. The Matte range of velvety smooth, creaseless, high-intensity colors consists of Paint-It Matte Lip Colors, Matte Fix Lip Pencils and Matte Fluid Eye Paint, as well as a Set and Prime Spray with application sponge for the face. Shadowsticks are precise, multi-tasking cream eyeshadow crayons that feature soft pearly pastels, as well as a high-intensity matte velvet in white, teal blue and black for a range of looks for liner and lids. The launch consists of 10 product categories (inclusive of beauty tools and limited edition cosmetic bags) across a total of 40 SKUs. All about-face products are formulated to be vegan, clean, and cruelty-free. Prices range from $17.00 to $32.00.

about-face will be sold direct-to-consumer in the US, Canada, UK and Europe on www.aboutface.com, as well as via an exclusive year-long partnership with Ipsy, featured in the newly launched and limited edition Glam Bag X on www.ipsy.com. The next about-face drop will be Anti-Valentine’s Day, a limited-edition matte lip range launching in early February 2021.

ABOUT about-face

Make-u(p) without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad, and personal method to becoming their greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us – the ones we end up being, and all of the experimental versions along the way.

ABOUT HALSEY

GRAMMY® Award-nominated multi-platinum singer/songwriter Halsey burst onto the scene in 2015 with her first studio album, Badlands, which has been RIAA certified 2x platinum. Her second release, Hopeless Fountain Kingdom, claimed the #1 spot on the Billboard Top 200 chart upon its debut. Since then, Halsey has continued her success with her 7x Platinum “Without Me,” which made Halsey the first and only female artist to have at least three songs chart on the Billboard Hot 100 for 50 weeks each.

Halsey continues to push creative boundaries, expanding her influence and impact beyond music. In 2019, she was awarded the Hal David Starlight Award, presented by the Songwriters Hall of Fame, to honor her songwriting. In 2020, Halsey released her latest album, Manic, to rave reviews. The album has already attained RIAA Platinum status as did the single “Graveyard” from the album. Most recently, it was announced that she will executive produce and star in “The Players Table” alongside Sydney Sweeney and in November of 2020, she debuted her first original poetry book, I Would Leave Me If I Could, which made her a NY Times bestselling author.

For more information please visit www.aboutface.com
@aboutfacebeauty

RITT MOMNEY – PUT YOUR RECORDS ON

By Cassandra Yany

Ritt Momney released the music video for his version of Corinne Bailey Rae’s “Put Your Records On” Thursday. In the video produced by Overcast and directed by Daniel Jordan K, a young boy’s daydream is brought to life and he sees himself as a future pop star in a psychedelic dreamscape.

The audience sees the pop star in a field filled with colorful roses underneath a pastel sky. This scene then starts to morph back into reality as the tone of the song changes. The serene, yet exciting vibe of the visuals perfectly encapsulates the feel-good mood of the track.

The cover first gained popularity as part of a TikTok trend where creators would put random swatches of makeup on their face and then jump to a clip where they have designed a full look using those colors. Social media influencer Ian Roley was invited on set as a makeup influencer to recreate the trend’s butterfly look for the music video.

“In 2006, Corinne Bailey Rae released one of the greatest pop songs of all time with ‘Put Your Records On,’” said Momney. “It was one of my mom’s favorites. She’d blast it in the minivan on the way to soccer practice and we’d all sing.”

“Fast forward to March 2020 when I got the idea to do a fun little cover of this song I’ve loved my whole life to combat some of the dreariness I was feeling. With this being my first real music video, I was really lucky to work with a bunch of professionals who were also around my age. They did a really good job capturing the essence of the cover, and I’m stoked that I got to work with Ian, the makeup artist who started the TikTok trend.”

Momney plans to donate a portion of the music video’s proceeds to a charity of Rae’s choosing. His rework of the song has become the 21-year-old’s breakout hit of the year. It has earned him over 120 million global streams to date with over two million TikTok videos made with the sound. This also marks Momney’s first Billboard Hot 100 entry, currently holding the no. 82 spot, and his Pop radio debut, charting at no. 39 less than two weeks after its impact.

The song topped Spotify’s US and Global Viral 50 charts in September and currently holds the no. 17 and no. 23 spots on the Us and Global Top 50, respectively.

About Ritt Momney

Ritt Momney is the solo project of Salt Lake City native Jack Rutter. The project first began as an indie rock band with his high school friends, but later became a personal outlet for the 21-year-old after his bandmates left for Mormon missions and his girlfriend went to college. He began writing, recording and producing his upcoming debut album in his bedroom. In the LP, titled “Her and All of My friends,” Rutter struggles with loss, loneliness and a drift away from Mormon culture.

Watch the music video here

Follow Ritt Momney:

Instagram | Twitter | Facebook

Business illustration for 360 magazine article

5 Morning Hacks to Make Getting Ready for Work a Bit Easier and Faster

There are around 115 million employed people in the United States, and a staggering 29% of them are late for work at least once a month!

Are you one of the people struggling to get leave the house on time in the mornings?

We take a look at how getting ready for work can be faster and easier to get you where you’re going on time. 

Getting Ready For Work

Everyone hates getting out of bed in the morning for the rush to work. But with tips from prepping the night before to popping on your favorite tunes, we have you covered.

1. Super Charge Your Alarm

You know how you feel when your favorite song comes on? Set your alarm to something fun and upbeat to make you want to get out of bed and start dancing to it.

A sure-fire way to help you ditch the snooze button and get pumped the second you open your eyes. 

2. Plan Your Outfit

It only takes a few minutes to check the weather app on your phone and plan your outfit for the next day. Get all the items out and ready for the morning.

In the winter you could even hang them over your radiator so they’re nice and toasty for you to put on. A bonus tip is so pop your clothes on before you leave the bedroom. It saves on time coming back to dress later and is a good morning routine!

3. Ditch Breakfast

If you think you can manage it, ditch breakfast first thing. It’s actually good for your body to be able to wake up before eating and will help you get ready faster.

Pre-plan your breakfast on the go so you can grab it as you leave and enjoy it on your journey or even when you get to work. 

4. No Makeup

Are you brave enough to leave the house without your face on? Take charge of how beautiful you are and try skipping makeup once in a while.

If that’s not your thing, you could apply your foundations on the bus. Be careful with your lipsticks, eyeliners and mascara though, it can be tricky to stay steady on public transport!

Another option is to pop apply makeup when you get to work, or just reduce the amount of product that you use. 

Pre-planning what you need and having it laid out in order will also help. You might find liquid foundation takes too long so switch to powder. You can also make sure your nails etc are done the night before. 

5. Shower Before Bed

If you shower the night before it saves tons of time and makes getting ready in the morning a breeze. If that’s not an option, try in shower moisturizers to be even quicker and brush your teeth while you’re drying off and give hair plopping a go to get your locks dry in no time. 

No Excuses!

Unfortunately, you now have no excuse for leaving the house late! Check out our other great articles and leave your top tips for getting ready for work faster in the comments below. 

KO Média reveals Nov. issue of ELLE Canada

KO Média is proud to unveil the November issue of ELLE Canada featuring the much-anticipated results of the 2020 Beauty Grand Prix.

This edition of the highly-regarded annual event invited 550 jurors to blind-test 229 products in order to crown only the very best in every category — from skincare to hair-care, from makeup to body-care.
Find out which of your favourite brands made the cut this year — and which new innovators are must-haves!

The issue features more than just hero products: Rising star Florence Pugh, the phenomenon who recently joined the Marvel universe for the upcoming Black Widow, graces the cover. The 24-year old actor who was awarded for her performance in last year’s beloved Little Women opens up about how she’s learned to balance the pressure that comes with starring in a blockbuster franchise. “I wanted to know whether it would be them or me calling the shots,” she explains. “I didn’t want to be part of something where I was constantly checked on and people were making sure I was in the ‘right’ shape.”

Sought-after actor Jodie Turner-Smith also speaks frankly in an intimate feature in the November issue. “There have been so many times in my life when I’ve experienced microaggressions that caused me to say ‘Right, so that’s not acceptable,” she says. “When someone is suffering, their suffering belongs to all of us.”

That search for equity is further considered in the issue via an investigative feature that weighs the risks of so-called ethical AI programs that are being rolled out across Canada. The algorithms are being designed to help companies eliminate harmful racial biases that can affect the hiring process — but, finds journalist Melissa Vincent, there are flaws in the system that aren’t being addressed.

Plus: Have we reached peak skincare?; An intimate tour of designers Byron and Dexter Peart’s iconic Montreal homes and the season’s best minimalist and maximalist shapes.

The November issue of ELLE Canada will hit stands on Monday, October 12th.

KO Média also publishes ELLE Québec, Magazine VÉRO, di Stasio,and K pour Katrine magazines.

About ELLE:

The ELLE network today, including France and the international editions, reaches more than 33 million readers worldwide: 45 editions of ELLE in 43 countries, 25 editions of ELLE Decoration, 5 editions of ELLE à Table, 2 editions of ELLE Men and 1 edition of ELLE Girl. It also represents 45 ELLE local websites, gathering nearly 100 million unique visitors per month. Lagardère Group, owner of ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through licence contracts: With Hearst Magazines, publishing 15 editions of ELLE and 12 editions of ELLE Decoration, in 14 countries. With Burda, Aller, Ringier and 21 other partners in 29 countries, publishing 30 editions of ELLE and 13 editions of ELLE Decoration. The Lagardère Group is a global leader in content publishing, production, broadcasting and distribution.

About the Group KO:

The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it’s television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.

Vivienne Hu SS 2021

Vivienne Hu released her Spring/Summer 2021 Working from Home collection, a practical and motivating collection, made its debut in New York Fashion Week on Wednesday, 16th of September.

An expertly designed, fifty pieces ensemble by New York based designer Vivienne Hu focuses on relaxed and feminine comfort without sacrificing style to include homelike garments which can be worn both at home and elsewhere. In addition to original handmade accessories, this collection emphasizes the effortless transition from loungewear to luxury fashion. The Vivienne Hu collection is crafted with fluid fabrics, a joyful color palette, and trouble-free silhouettes.

The collection exhibits a blend of classic European elegance and New York downtown style, where the concept caters to women who have a strong sense of independence and a desire for displaying their femininity and personality in a unique way.

Vivienne Hu’s relaxed and practical collection pair modern silhouettes with interesting details. Her softened structures are strongly inspired by empowering oneself to get through the situation through the whole world. Her collections have been gracing New York Fashion week since 2014, and today, the brand includes womenswear, handbags, shoes, accessories, and cosmetics.

Vivienne Hu is a designer based in New York City. Before pursuing fashion, she received her bachelor’s degree in Finance from University of Hohenheim in Germany. She then worked in the Investment Banking industry in New York for several years. She eventually decided to change careers due to her zeal for fashion and her love of creativity and the arts.

After obtaining a fashion degree from Parsons School of Design, Vivienne Hu established her brand, and debuted her Spring/Summer collection in 2012. Quickly, she gained industry experience working at Oscar de la Renta and Yigal Azrouel. Hu formally launched her flagship store in Soho, New York in 2013. In 2016, she launched her second store at 107 Mercer Street, also in the heart of Soho, New York. Her designs have been featured in fashion magazines including WWD, Cosmopolitan, Elle, Bazaar, Art and Designs, and Elegant.

On her design philosophy and personal vision, Hu says “In the corporate world I see women lose their personal style for the sake of professionalism…forced to follow dress code and as a result being ‘uniform.’ Women should never be forced to give up something so personal …My vision is to break open this forced box by bridging the gap between personality and professionalism.”

Runway Video

Front Looks

Detail Looks

Kylie Jenner is illustrated by Maria Soloman for 360 MAGAZINE

KUWTK Comes to an End

Written by Thais Jacomassi

Illustrations by Maria Soloman

With a shocking post on instagram, Kim Kardashian West announced the long-running reality series following her and her family is coming to an end after 14 years on air. “It is with heavy hearts that we’ve made the difficult decision as a family to say goodbye,” she wrote. The show will end with its 20th season, scheduled to air early next year.

Keeping Up With the Kardashians, featuring Kim and her sisters, Kourtney, Khloé, Kendall and Kylie alongside their brother, Rob, and their mother, Kris Jenner, became a staple of pop culture in the early 21st century and helped shape the family’s careers and lives. It is a show that propelled the popularity of reality TV and what consumers expected of it, but the suspension of the show comes as no surprise. Since the beginning of their careers as reality TV stars, the family has gained millions of social media followers and they have become a household name. Besides show ratings beginning to drop, the family simply no longer needs the promotion anymore.

A spokesperson for E! Network said in a statement, “We thank the entire extended family and our production partners, Bunim Murray and Ryan Seacrest Productions, for embarking on this global phenomenon together.”

This does not mean the end of the Kardashian-Jenner dynasty. In fact, it is highly possible that they may try to push for a deal with online streaming services such as Netflix, Amazon, or Hulu. By not being restricted by cable TV limitations and advertising structures, the family’s franchise could expand in countless directions including a more genuine representation of them as people. There is tremendous opportunity for them in the digital world. It is no lie that reality TV is often scripted and made to be a parody of sorts, so breaking away from that formula could expand the family’s fanbase and show that they have matured past that.

With a networth of $30 million, Kendall Jenner has become the world’s highest paid model doing runways for Versace, Burberry, Tom Ford, and countless other luxury brands. After seven years, she has become one of the most influential figures in the fashion industry. Her younger sister, Kylie Jenner, gained her success after curating Kylie Cosmetics in 2015. Since then, she has also branched out into skincare and was granted the controversial title of ‘youngest self-made billionaire’ by Forbes in 2019. Their older sister, Khloe, ventured into the clothing industry with her own company called Good American which claims to have ‘invented a new women’s size in jeans’ and runs on a platform of inclusivity.

Kim, the one responsible for gaining media attention and bringing her family into the spotlight, has also ventured into the cosmetics business with her cosmetics and fragrance company, KKW Beauty which generated around $100 million of sales in 2019. Along with this, she has turned her shapewear line, Skims, into a success after a rocky start and has announced a social justice podcast on Spotify.

These are few of many of the family’s accomplishments and despite the countless controversies surrounding them, it is no lie that they helped to shape pop culture into what it is today and will continue to do so.