Posts tagged with "Creator"

Marthe Vangman via 360 Magazine

Marthe Vangman

Marthe Vangman is an entertainment industry noisemaker that has managed talent across several verticals at a global scale. 360 Magazine first spotted Marthe when she built out a music event series with the company Studiotime, where Vangman managed all their musical talent relations and produced the events. The series grew to be known as Studiotime Sessions and was a massive success in Los Angeles featuring iconic studios like The Village. Studiotime founder Michael Williams and Vangman decided to take Studiotime Sessions international, which is where she discovered the gap in talent collaborations between her home country of Scandinavia and the United States. 

Shortly after, the trailblazer started working with Invisible Narratives, an entertainment company founded by Adam Goodman and Michael Bay, where she would run the talent projects. Vangman has managed projects with talent such as Deadmau5, Emma Norton, BWA Jack, Tatyana Joseph, Jian Hao Tan, etc. along with the talent for the award winning streaming show “Pride Eve” and assisted with talent for HBO Max’s “Camp Friends”. 

Due to her international background, Vangman has been able to get a broad insight into how brands and influencers collaborate in both the US and Scandinavia, and how different the two countries operate business-wise. Sweden, Norway and Denmark, are trend-based countries with small populations. There’s a few core influencers that have a cult following in each region, and they are the ones that start the trends that everyone then follows. In the US, it’s a bit different because influencers usually are not able to influence a whole population, instead they have their niche audiences that follow them because they share the same interest or simply for entertainment. 

By understanding the different audiences, Vangman saw an opportunity to start building a bridge between the two worlds, so that influencers and brands could collaborate easier and expand beyond their borders.

Vangman explains, “The benefits for brands to expand in Scandinavia is that you can get acknowledgement really fast if you collaborate with the right influencers, meaning the ones that are highly respected by the main public and the ones that start the trends. And the benefits for brands to expand in the US is that they can target really niche audiences that would become consumers of their brand through the right influencers. This doesn’t only apply to influencers and brands, it also applies to musicians and other creators. For musicians, if you collaborate with the biggest Scandinavian influencers and get them to use your music in their TikTok or vlogs, you can become viral pretty fast.”

Most recently, Marthe also started working with Gustaf Toresson, a Swedish entrepreneur, media profile and board member of Forbes 30 under 30 in Europe. Here she’s helping Gustaf launch a podcast that will feature successful creators and entrepreneurs that share intimate life stories. She will be working with Gustaf to secure talent and manage all guest relations. Gary Vee, Matilda Djerf, Lucy Edwards and ZHC are just a few of the names that will be a part of the podcast series.

"Anxiety" Coi Leray song cover via Republic Records Media for use by 360 MAGAZINE

Coi Leray – Anxiety

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The forthcoming rapstress herself Coi Leray debuted her most recent single Anxiety, where she talks about the worries that she faces each and every day.

The song tackles Coi’s trust issues and journey that she endured to get where she is modern day. Stream Anxiety HERE.

The chorus rings, “Sometimes I feel like, can’t trust no one around me, there’s another side of me but I don’t even show it, ’cause I got way too many people eating off me, been through depression and I learned my lessons, so I count my blessings and run it up.”

Coi’s debut album Trendsetter is right around the corner, and here’s why you’ll want to tune in when it releases…

Coi’s viral hit TWINNEM has accumulated a mass viewing of over 16 billion views, with 50 million global streams and 6+ million video creations. She made her first late-night television on The Tonight Show Starring Jimmy Fallon this past year, and has been nominated for a vast array of awards, including Favorite Female Hip-Hop Artist at the 2021 American Music Awards and Best Female Hip-Hop Artist and Best New Artist at the 2021 BET Awards.

This year, Coi has received nominations for the 2022 XXL Awards as Female Rapper of the Year and Best New Artist of the Year as well as the 2022 iHeartRadio Music Awards, including the categories of Best New Hip-Hop Artist of the Year and TikTok Bop of the Year. She joins the coveted list of performers performing at this years Rolling Loud Portugal and the Governor’s Ball.

Coi Leray photo via Brian Ziff for use by 360 MAGAZINE
"I Wanna Be A Boy" single cover art via Leigh Greaney for use by 360 MAGAZINE

Addison Grace – “I Wanna Be A Boy”

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Musician and TikTok phenomenon Addison Grace released their single, “I Wanna Be A Boy,” that discusses their own intimate tour with gender. Throughout writing the song and exploring what gender truly meant to them, Addison was able to discover their pronouns – he/they – and come out as nonbinary. Addison sings, “I guess I wanna be a boy,” coming full terms with this sincere and profound message.

Listen to “I Wanna Be A Boy” HERE.

Addison pondered with never releasing the song past his own social media, but after posting it online and observing the feedback, he knew that it deserved an appropriate debut. While speaking with B Drop, Addison states, “I initially started writing it when I was questioning a lot of things about myself. I’m very open with how I identify online and I’ve always openly been a queer creator, queer musician, and at that time I was really not understanding how I identified with my gender and how I felt about it, and so it started off as a song about gender roles and how I was jealous of guys and how they got to have certain things I couldn’t have. With time, I realized it was very much me explaining — in song form — that I wasn’t a girl and that I was nonbinary instead.

“A lot of people ended up relating to the song. I had trans men relating to it saying “I’ve always felt like that.” I’ve had trans women being like “I used to deny I was a woman and I wanted to be a boy; I wanted to be “normal” — quote, unquote. I even had my friends who were born female and identify as female feel that way because they felt they were a tomboy and never fit in with the “girlie girls” so to speak.” He continues, “Even though, for me, it’s a song about gender identity and finding myself in that way, I think really at the core — it becomes a song about not understanding yourself and wishing so desperately that you could and it’s a very vulnerable song for that reason.”

The cover art for the piece showcases several images of Addison while they were growing up, at different time periods. He talks about this, saying, “I feel like a lot of my work recently has been about growing up and about those awkward moments in your life, so for this song, I wanted it to be a collage of my face growing up. I didn’t want it to be something someone had drawn. I wanted it to be realistic so I searched through a bunch of scrapbooks and I found pictures of two-year old me, 10-year old me, 15-year old me and a picture of me from last year and we ended up crafting it all together because I’ve always loved the idea of putting photos together and it makes something else. I wanted to put stickers and all that because when you’re finding yourself, it feels like these weird puzzle that don’t fit quite right, so I wanted it to look slightly off… I really love it and it feels really nostalgic to me.”

The journey of coming out as non-binary for Addison was a difficult road and is something that he aims to inspire others with. They strive to empower individuals with the power to live their own lives as genuinely as possible. Through sharing his own journey, Addison nurtures the idea that gender identity is a voyage that they went on and hope that others can embark on as well.

More about Addison Grace

With an outstanding 3.8 million followers on TikTok, almost 400k followers on Instagram and close to 200k YouTube subscribers, Addison Grace become an online sensation through hard work and dedication. He began his journey online with an iPhone 6 and a dream, often encouraging his own audiences to follow their dreams despite their situations. Addison stands as waterproof that anyone can become an artist if they’re dedicated to the craft, stating, “You’re enough and what you’re doing is enough.”

As an activist for the LGBTQIA+ community, upcoming artists and mental health, Addison is known for disclosing his own individual experiences living with ADHD. He makes sure to communicate to his fanbases that “normal” is a made-up concept, and that the truth is very real. They transmit the importance of the truth with “I Wanna Be A Boy,” which you can stream everywhere now.

Secret X-Men

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Sunspot. Cannonball. Marrow. Boom-Boom. Tempo. Forge. Banshee. Strong Guy. Armor. Earlier this year, these X-Men characters were choices in the mega popular X-Men Vote! While they ultimately weren’t chosen as the final member of the Krakoan Age’s first team of X-Men, the vote took social media by storm with passionate fans campaigning fiercely for their favorites. And this February, fans can relive the excitement of this pivotal moment in X-Men history by seeing their chosen candidates in action in SECRET X-MEN #1! This special one-shot written by Excalibur and X of Swords scribe Tini Howard and drawn by Daredevil artist Francesco Mobili will bring all nine of these mutant heroes together for a secret mission to the stars!

When the Shi’ar Empire faces an unexpected threat, they must call upon the X-Men. Team co-captains Sunspot and Cannonball will lead Marrow, Tempo, Forge, Banshee, Strong Guy, Armor, and Boom-Boom on a dangerous mission to save a figure of paramount importance—the daughter of Professor X and empress of the Shi’ar: Xandra!

“We had to do it, yeah? And I jumped at the chance to tell the story while I had the time,” Howard said. “Cannonball was my vote, and Strong Guy? Tempo? Boom-Boom? This is the perfect team for an intergalactic X-Men mission. I hope they didn’t forget anything important!”

See the team assemble on Leinil Francis Yu’s cover below and be there when SECRET X-MEN #1 hits stands on February 9!

LSU × Alabama Record Ratings

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ESPN networks had one of their strongest overall weekends of the 2021 college football season, as ESPN and ESPN2 both aired their most-watched games in years during Week 10. Fueling the year-over-year growth were two compelling Southeastern Conference showdowns – LSU and Alabama on ESPN, and Tennessee at Kentucky on ESPN2. Overall, ABC, ESPN and ESPN2 were all up significantly from Week 10 in both 2019 and 2020.

The most-watched game of the weekend on ESPN networks was LSU at Alabama (7 p.m. ET, ESPN), averaging 5 million viewers – the most-viewed college football game on cable this year. The primetime presentation was the top game in Week 10 among key male and adult demos (18-34, 18-49, 25-54). The audience was up 18 percent from the same matchup in 2020 and peaked with 6 million viewers from 10-10:15 p.m. in the final minutes of the game.

Tennessee at Kentucky (7 p.m., ESPN2) averaged 1.5 million viewers, ESPN2’s most-viewed game in more than three years (Auburn at Mississippi State, Oct. 6, 2018). ESPN2 also registered a strong showing with Friday night’s Virginia Tech at Boston College matchup (7:30 p.m., ESPN2), notching 1.2 million viewers. Season-to-date, ESPN and ESPN2 are well ahead of the pack as the top two most-viewed college football cable networks, with ESPN2 up 20 percent from 2019 and up 97 percent from 2020.

ABC’s top game on Saturday was Purdue’s upset of Big Ten rival Michigan State (3:30 p.m.), which scored 4.4 million viewers and was the top game of the late afternoon window.

ESPN Networks Own Saturday Primetime
In the average minute, 9 million viewers and 2.8 million P18-49 viewers were watching college football on ESPN networks. The audience peaked with nearly 10 million viewers from 8:15-8:30 p.m. ESPN networks had the top two college football games in primetime, and ESPN and ABC ranked as the top 2 networks from 8-11 p.m. among all viewers. Among P18-49 viewers, ESPN, ABC and ESPN2 ranked as three of the top four networks in primetime Saturday.

CFB Viewership Sees Exponential Year-Over-Year Growth
Viewership across ABC, ESPN and ESPN2 is up at least double digits from Week 10 in 2020 and 2019. ABC aired its most-viewed Week 10 since 2016 and was up 59 percent from the same week in 2020 and 13 percent from 2019. ESPN was up triple digits from both 2020 (136 percent) and 2019 (103 percent), while ESPN2 had above-average audiences in nearly every window and was up 135 percent from the same week in 2020 and up 27 percent from 2019.

Jeon Somi – XOXO

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Today, Canadian-Dutch-Korean singer-songwriter, JEON SOMI, announces her debut album entitled XOXO, which is set for release next Friday, October 29th via THEBLACKLABEL/Interscope Records. The 8-track album will include the K-Pop sensation’s most recent single “DUMB DUMB,” her 2020 Interscope debut single “What You Waiting For,” a larger than life anthem for which the video surpassed 7.5 million views in 24 hours, previous singles “Birthday” and “Outta My Head,” as well as four more brand-new songs. In addition, major music hitmakers such as THEBLACKLABEL’s founder, Teddy, along with R.TEE, 24, Pink Sweat$, and JEON SOMI herself, are credited producers on the album. XOXO is available for physical pre-order here, as well as a digital download version. See full track list below.
XOXO Track List:
1. DUMB DUMB
2. XOXO
3. Don’t Let Me Go (feat. Giriboy)
4. Anymore
5. Watermelon
6. Birthday
7. What You Waiting For
8. Outta My Head
About JEON SOMI
Born as Ennik Somi Douma in 2001 in Ontario, Canada, JEON SOMI grew up in Seoul, South Korea. After several commercial ventures, JEON SOMI ultimately became known after winning Produce 101, a South Korean TV singing competition, and subsequently became part of the project girl group I.O.I. After winning first place on Korean reality singing competition Produce 101, the young musician joined THEBLACKLABEL and began her musical partnership with producer Teddy. JEON SOMI emerged as a solo artist in June 2019 with her single “BIRTHDAY,” which has since amassed over 79M streams worldwide on Spotify and over 95M views on YouTube to date (Click HERE to watch). In 2020, JEON SOMI signed to Interscope Records as part of the label’s partnership with THEBLACKLABEL and released her previous single, “What You Waiting For,” which has racked up over 63.5M streams on Spotify alone and over 53.3M views on YouTube to date (Click HERE to watch). Most recently, she released her single, “DUMB DUMB”, which has amassed over 36M streams on Spotify and over 91M views on YouTube (Click HERE to watch) to date. In addition, JEONSOMI’s multifarious commercial and acting career has also included being global ambassador for Louis Vuitton, Samsung and coverage in Vogue and W.

Emma Norton Q×A

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In preparation for Halloween, 360 Magazine has been searching for mysterious creatives. TikTok sensation Emma Norton brings that feeling with her extravagant horror inspired makeup looks. Last week we got to ask her some questions. We were dying to know the answers to. Below is our conversation with Ms. Emma Norton.

  1. When creating a makeup look, where do you draw inspiration from?

First, I want to thank 360 Magazine for your interest in talking with me! It means a lot. I draw inspiration from stories, movies, pop culture, and life experiences. There is also a lot of talented TikTok’ers that inspire me. To be honest, I conjure up most of my ideas from my own imagination. The hard part is making a decision about which idea to execute.

  1. How long does it take to create a makeup look from start to finish?

For some videos, once I make a decision on an idea, I can turn on the sound and camera and film in 1-2 takes. On the other hand, my more complicated make-up looks (my blue tiger and pop art look are two examples) can take as much as 6-7 hours to complete! I typically do all the production work myself in my makeshift home studio.

  1. Do you have a particular makeup and costume look prepared for Halloween?

Halloween is hands-down my favorite holiday. Like last year, I come up with multiple Halloween costumes and make-up looks I use for different events or for special videos. I prefer not to say just yet what this year’s costume will be – but I promise it will be show-stopping!

  1. How does the pressure of having so many followers affect your process of putting together the perfect look?

The fact there are no controls over my creative process or my content is a big deal to me. Sure – at times I feel pressure to increase my followers or maximize views and likes. Some of the looks I’m most proud of don’t receive the love I hope for. But in the end, I’m committed to being a “creative” – and as long as I feel positive about my content, I say bring on the pressure!

  1. Do you feel your following has impacted your creativity?

I do receive lots of requests – to reprise a character people love (like Harley Quinn), to create a character I’ve never done, or even to livestream a tutorial for a particular make-up technique. I’m grateful for the engagement and suggestions from my followers. But I’m always thinking about new characters and looks! That creative challenge is what gives me the greatest satisfaction.

  1. What sorts of products do you use?

This question is actually hard to answer! I have so many favorite make-up and clean-up products. I really like Morphe’s Avani Collab and use it all the time. I also love Patrick Starrr’s lashes and IT Cosmetics CC Cream. You can get my clean-up favorites from any supermarket or drugstore. If I have heavy make-up on, I spread coconut oil all over my face to loosen the make-up before using baby wipes for sensitive skin to remove the make-up. For occasional skin flare-ups, I like Clean & Clear Spot Treatment.

  1. What’s Next for Emma Norton?

As far as future projects, several months ago I relocated from my home in Denver to Los Angeles, and I’m 100% focused on pursuing my dream of becoming a film/TV actor. Acting is my first love. Besides acting, I’m working on a few partnerships with brands that I believe in and look forward to promoting.

I hope to leverage my platform to bring greater awareness to two wonderful organizations. Lollipop Theater is an organization dedicated to bringing entertainment (like me) to children confined to hospitals nationwide. I also support charity: water’s mission of providing clean water to communities worldwide that don’t have access to this basic human necessity.

Illustration By Alex Bogdan for use of 360 Magazine

Sam Fscher – Hopeless Romantic

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Following the release of his duet with Demi Lovato on ‘What Other People Say’, hit single ‘This City’ and recent fan track ‘Simple’, Sam Fischer has shared his emotional and uplifting new single ‘Hopeless Romantic’, available now through Sony Music UK/RCA Records. Check it out HERE.

In true Sam style, ‘Hopeless Romantic’ wears its heart on its sleeve and discusses the struggles Sam has faced as an artist and romanticizes what every-day life should be. While the song is lyrically deep and emotional, musically it is a melodic and uplifting pop song that builds to a catchy and bold chorus. Sam says; “There have been times over the past 2 years where I really felt like I’d never get to do the things I’d always dreamed about doing as an artist. With every virtual performance that ended with a deep silence from my furniture, it just started making me really sad, and at the same time guilty, because I wasn’t appreciating what I have at all. I was actively refusing to accept the reality and instead romanticizing a version of life that just simply didn’t exist. That’s really what Hopeless Romantic is about. Though I will say, having just come off of my first headline tour, where I got to meet my fans for the first time, who are the people who give me this life, I’m in a much better place.”

Sam’s debut single ‘This City’ currently stands at over 500 million worldwide streams and stayed in the UK Top 20 for 11 weeks. The track is also double platinum in Australia, platinum in the UK and Gold in the US, New Zealand and Switzerland. Sam also performed the track on US TV, including The Ellen DeGeneres Show, Jimmy Kimmel Live! and The Late Late Show With James Corden. He recently completed his first live tour in the UK, including a packed out London Garage performance and will be bringing the tour to the US in January 2022.

Australian born Sam Fischer first introduced himself with his Not A Hobby EP and has achieved incredible and well deserved attention through his soulful voice and heartfelt lyrics. Touring North America with his friend Lewis Capaldi, he wowed crowds with his buoyant personality and pure love and talent for song-writing. Now based in LA, he not only has received acclaim for his own work, but he continues to solidify his spot as one of the hottest current writers, having worked with global pop superstars including Ciara, Lennon Stella, Louis Tomlinson, Elle King, Jessie J, Virginia To Vegas and many more.

However, it hasn’t all been plain sailing for Sam, who endured his own heartache to achieve his dreams. With the promise of a recording contract in the bag, he set off to LA only for the deal to be pulled away. After months of couch-surfing, he finally and deservedly received his break with This City and project Homework, which has been just the amazing start of an exciting new chapter in Sam’s career.

WizTheMc – Do It Over

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Today, South African born, Germany raised, and Toronto based singer, songwriter and producer WizTheMc releases his latest single “Do It Over” via 10K Projects/Homemade Projects. Get “Do It Over” HERE and watch the official video Friday at 9am PST HERE.

“Do It Over” marks the third release from Wiz’s upcoming EP Where Silence Feels Good” slated for release at the top of 2022. The project will also feature recent singles “Break” and “Everything.”

In the visual for “Do It Over,” Wiz and his love interest (played by Uncut Gems star Noa Fisher) have officially called it quits, leading him to wallow in all of the things he would have changed to go back and fix it. This third installation marks the finale to the storyline presented in previous videos for the first two singles, showcasing the steps from the spark felt in a new relationship all the way to the tribulations that lead to its ultimate demise. The narrative represents the core message of the overall EP and sets up for its release. Watch the video for “Everything” HERE and “Break” HERE.

Leading up to this release, Wiz spent last weekend in Texas where he took to the Miller Lite Stage for a performance at Austin City Limits.

Where Silence Feels Good EP marks the follow up to his What About Now? EP. Released at the end of last year, it features the breakout single “For A Minute,” which has since amassed over 34M streams on Spotify.

ABOUT WIZTHEMC

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, whose DIY ethos to music-making combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.His career hit warp speed during summer of 2020, when his peppy love song “For A Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects and Homemade Projects. It’s since accrued over 34 million streams on Spotify alone. The Toronto-based, Cape Town-raised artist is now bringing his magnetic records to the masses.

The next chapter of his career comes in the form of his upcoming Where Silence Feels Good EP, featuring singles “Everything,” “Break” and now “Do It Over.” The project will show Wiz at his most in-tune self, marked by an over darker sensibility, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation but maintains that what matters more to him is not what he gets out of a song, but what you do. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing, “It’s been my goal to be able to put down my emotions as accurately as possible onto paper to the point that I feel moved by my own words because they feel so true to me.” He continues, “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”