Marthe Vangman is an entertainment industry noisemaker that has managed talent across several verticals at a global scale. 360 Magazine first spotted Marthe when she built out a music event series with the company Studiotime, where Vangman managed all their musical talent relations and produced the events. The series grew to be known as Studiotime Sessions and was a massive success in Los Angeles featuring iconic studios like The Village. Studiotime founder Michael Williams and Vangman decided to take Studiotime Sessions international, which is where she discovered the gap in talent collaborations between her home country of Scandinavia and the United States.
Shortly after, the trailblazer started working with Invisible Narratives, an entertainment company founded by Adam Goodman and Michael Bay, where she would run the talent projects. Vangman has managed projects with talent such as Deadmau5, Emma Norton, BWA Jack, Tatyana Joseph, Jian Hao Tan, etc. along with the talent for the award winning streaming show “Pride Eve” and assisted with talent for HBO Max’s “Camp Friends”.
Due to her international background, Vangman has been able to get a broad insight into how brands and influencers collaborate in both the US and Scandinavia, and how different the two countries operate business-wise. Sweden, Norway and Denmark, are trend-based countries with small populations. There’s a few core influencers that have a cult following in each region, and they are the ones that start the trends that everyone then follows. In the US, it’s a bit different because influencers usually are not able to influence a whole population, instead they have their niche audiences that follow them because they share the same interest or simply for entertainment.
By understanding the different audiences, Vangman saw an opportunity to start building a bridge between the two worlds, so that influencers and brands could collaborate easier and expand beyond their borders.
Vangman explains, “The benefits for brands to expand in Scandinavia is that you can get acknowledgement really fast if you collaborate with the right influencers, meaning the ones that are highly respected by the main public and the ones that start the trends. And the benefits for brands to expand in the US is that they can target really niche audiences that would become consumers of their brand through the right influencers. This doesn’t only apply to influencers and brands, it also applies to musicians and other creators. For musicians, if you collaborate with the biggest Scandinavian influencers and get them to use your music in their TikTok or vlogs, you can become viral pretty fast.”
Most recently, Marthe also started working with Gustaf Toresson, a Swedish entrepreneur, media profile and board member of Forbes 30 under 30 in Europe. Here she’s helping Gustaf launch a podcast that will feature successful creators and entrepreneurs that share intimate life stories. She will be working with Gustaf to secure talent and manage all guest relations. Gary Vee, Matilda Djerf, Lucy Edwards and ZHC are just a few of the names that will be a part of the podcast series.