Posts tagged with "water resistance"

The latest collaboration between HUF and G-SHOCK, celebrating HUF’s San Francisco roots via M&C Saatchi Group for use by 360 Magazine

HUF × G-SHOCK

HUF x G-SHOCK PAY HOMAGE HUF’S SAN FRANCISCO ROOTS WITH COLLABORATIVE 20TH ANNIVERSARY YEAR TIMEPIECE

  HUF and G-SHOCK have come together to release a limited edition collaborative timepiece that pays homage to HUF’s SF roots along with the skate and sneaker culture that both brands were built upon. The GA2100HUF-5A watch was created as a part of HUF’s ongoing 20th Anniversary celebrations and collaborations, the HUF x G-SHOCK timepiece ties in design elements from both brands, like HUF’s signature neon green accents and logo on the watch face and a special HUF 20th Anniversary logo engraved on the back of the iconic G-SHOCK watch silhouette. Paired with a classic G-SHOCK cognac brown wristband, the GA2100HUF-5A watch features special touches that loyal fans of both brands will recognize and appreciate.

“We’re honored to continue our longstanding partnership with HUF with the release of this very special anniversary model. Known as a leader in streetwear and fashion, HUF fuses craftsmanship, design, and functionality into each creation. The latest design perfectly pairs the classic Californian skate culture that HUF was founded on with the signature durability that G-SHOCK is known for, creating a stand out timepiece that celebrates the best of both brands,” said Tadashi Shibuya, Vice President of Casio’s Timepiece Division.

The GA2100HUF-5A features a range of notable technical capabilities, including G-SHOCK’s standard technology, which includes shock resistance, water resistance (200M), double LED light, daily alarms, full calendars, & more, as well as more advanced technical capabilities like G-SHOCK’S famous Carbon Core Guard structure, which enhances the toughness of the watch by protecting the module with a carbon fiber-reinforced resin case.

Set to release on July 21st, 2022, the HUF x G-Shock GA2100HUF-5A watch, which arrives in collectable, one-of-a-kind packaging inspired by San Francisco’s city blocks, will retail for $140 USD and be available for purchase at the G-SHOCK Soho Store as well as through G-SHOCK’S website, HUF’s website, flagship stores, and select HUF retailers partners.

As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed here. HUF also created a short video to showcase this collaboration which acts as a 20-year time capsule – taking viewers on an underground exploration of the brand’s collaborative history.

The latest collaboration between HUF and G-SHOCK, celebrating HUF’s San Francisco roots via M&C Saatchi Group for use by 360 Magazine

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.casio.com

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/

About HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.

What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.

BGD-565 via MC Saatchi for use by 360 Magazine

New Casio Baby-G Watch

Casio G-SHOCK unveils the latest additions to its BABY-G collection with the release of the BGD565 series. The lineup includes four all-new, monochromatic models arriving with updated slimmed-down cases, while still upholding the absolute toughness the brand is known for.

Just in time for Spring, the new series arrives in a variety of simple yet sleek colorways, including the all-black BGD565-1, the pale pink BGD565-4, the all-white BGD565-7 and the 90’s-inspired translucent case and band of the BGD565S-7. These latest watches arrive in a slimmer silhouette, down from 12.5mm of the previous models to 11.3mm for these, offering a more compact, lightweight option.  

The new timepieces also come equipped with standard G-SHOCK features, such as:  

●           Shock Resistance

●           100M Water Resistance

●           2 Year Battery Life

●           EL Backlight

●           Multi-function Alarm

●           1/100th sec Stopwatch

●           1-sec Countdown Timer (24Hr), Auto Repeat

●           Full Auto Calendar

●           Flash Alert

The BGD565-1, BGD565-4, and BGD565-7 will sell for $79 each, with the BGD565S-7 selling for $89. The new designs will be available for purchase starting this April at select jewelers, baby-g.com, and the G-SHOCK Soho store. 

About BABY-G

Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water-resistant with multiple daily alarms and stopwatch functions.

GMWB5000PB-6 image by Casio for use by 360 Magazine

G-SHOCK RELEASES TWO-TONED METAL TIMEPIECE INSPIRED BY TOKYO AT TWILIGHT

Latest Model Features Striking Purple and Blue-Gray Ion-Plating and Premium Metal Finish

Casio announces the latest addition to its G-SHOCK Full Metal 5000 collection with the introduction of the all-new GMWB5000PB-6. The new timepiece arrives in eye-catching purple and blue-gray ion plating and the origin case shape of the DW5000, reminiscent of the very first G-SHOCK, now in a metal case.

The two-toned IP finish, a new approach to G-SHOCK’s Color, Material, and Finish (CMF) design principles, is inspired by the beauty of Tokyo at twilight when light and darkness interplay. The bezel and band feature a brand-new purple IP hue, along with a deep and sophisticated blue-gray IP for a sleek and stylish look. The watch face is adorned with subtle splashes of orange, purple and light blue, reminiscent of Tokyo at twilight. The dial itself features a reverse LCD, while the bezel and band boast hairline and mirror-finishes which enhance the texture of the metal to create a timepiece that is truly unique.

The new GMWB5000PB-6 comes equipped with G-SHOCK’s premium technical features including smartphone pairing capabilities via Bluetooth®, Multi-Band 6 Atomic Timekeeping for self-adjusting and accurate hour / date display virtually anywhere on the globe, Tough Solar Technology, a phone finder function making for a functional yet fashionable timepiece as we head into fall.

Additional features of the GMWB5000PB-6 include shock resistance, 200M water resistance, super illuminator LED light, five daily alarms, and a STN-LCD digital display that makes the watch easy to read from any angle.

The GMWB5000PB-6 retails for $600 and will be available for purchase mid-September at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com

Photo via Taylor Hesseltine of M&C Saatchi Sports and Entertainment for use by 360 Magazine

G-SHOCK × GM2100 SERIES

Today, Casio unveils the latest addition to its G-SHOCK line up of  timepieces with the GM2100 series, a collection of watches that feature a metal-clad shock resistant structure with a thin profile. The bezel has the octagonal shape familiar to the original G-SHOCK watch, the DW5000C. The series is available in four unique colorways including the GM2100-1A featuring a stainless-steel bezel and black urethane band, the GM2100N-2A with a blue IP bezel, with a matching dial and band, the GM2100B-3A in a gray IP bezel with a green dial and band, and lastly the GM2100B-4A in a gray IP bezel with a black band and red dial.

The unique forged stainless-steel bezel has a concentric hairline finish applied to the top surface and a mirror polish to the sides, giving it a beautiful gleam. Vapor deposition is applied to the dial showcasing hairline and mirror finishes to emphasize a metallic texture while the digital display is positioned to optimize the viewing area for both the analog and digital readout. The urethane band has a box check patterned texture for an added casual touch.

The metal covered shock resistant structure of the GM2100 models are built with protrusions on the inner case to reduce surface contact with the bezel and cushion shocks to the module. The module is housed in a glass fiber reinforced resin case for maximum shock resistance. The bezel itself is precisely crafted through forging, cutting and polishing the stainless-steel bezel to provide a comfortable fit.

In addition, the new models boast G-SHOCK’s latest features, such as a light fadeout function on the dial, hand retract function, full auto calendar, full auto Super LED light, and more.

As part of the release G-SHOCK has unveiled and exclusive landing page taking consumers through the features, which can be viewed HERE.

Each new timepiece also comes equipped with G-SHOCK’s  technical features including:

  • Shock Resistance
  • 200M Water Resistance
  • Full Auto Double Super LED
  • 5 Alarms
  • 1/100 Stopwatch (1Hr)
  • Countdown Timer (24Hr)
  • Full Auto Calendar
  • World Time (31TZ, 48 Cities+UTC)

The GM2100-1A will retail for $200, while the GM2100N-2A, GM2100B-3A, and GM2100B-4A will retail for $220. All four models will be available for purchase at the beginning of September at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.

Casio Releases New EDIFICE × Honda Watch

Today, Casio America, Inc. is expanding its popular EDIFICE collection with the addition of a new Honda Racing Collaboration Model, the EFS560HR-1A. Inspired by the drive and momentum of the Honda Racing team, the new limited edition EFS560HR boasts key design elements that embody the velocity and energy of motorsports.

Embracing the speed and force of the Honda Racing team, the new EDIFICE EFS560HR sports a bold look. Its black Cordura band and red accents match the signature colors of the team. 

The carbon fiber dial resembles the look of an asphalt racetrack and features the Honda Racing logo; gold lettering marks the EDIFICE 20th anniversary and a sapphire crystal enhances the dial while protecting it from scratches. The metal strap keeper and back plate are engraved with the Honda logo, while the EDIFICE 20th anniversary logo is engraved on the case back.

Additional features include solar power, a 1/1 sec. stopwatch (30 minutes), and water resistance up to 100 meters. The EFS560HR will be available for a MSRP of $400 this October at select retailers nationwide, as well as at Casio.com.

G-Shock Releases New Aviation Line

Today, Casio introduces an all-new model to its popular G-SHOCK Master of G collection of men’s tactical watches, Designed with aviation professionals in mind, the GRAVITYMASTER, GRB200 boasts three colorways with a unique Carbon Core Guard construction, carbon-infused resin bezels and resin bands in black (GRB200-1A), orange (GRB200-1A9) or blue (GRB200-1A2) to provide elevated strength and durability in lightweight cases.

The new GRB200 packs essential functions and all the accuracy and functionality required for flight. Its carbon core guard structure protects the module with a resin case reinforced with carbon fibers. In addition, the model features a brand new and unique button design with large buttons set at different angles and shapes arranged in a way to resemble a fighter jet control stick with powerful button guards to prevent operating errors while wearing gloves.

The GRB200 has G-SHOCK’s most-premium features, including a Carbon-insert Bezel that’s engineered with a three-layer structure to provide the utmost strength and capability to withstand harsh conditions pilots handle on a daily basis.  The top layer is semi-transparent to reveal the carbon construction inside.

Packed with a number of technology features, the GRB200 offers tactical functions for all level of aviation enthusiasts.  When synced with a Bluetooth®-connected smartphone, via the G-SHOCK Connected App, the GRB200 offers a Mission Log function that records altitude points from the watch and GPS points from the phone. The Calorie Consumption Display calculates data from the step counter and takes altitude measurement into account. The Location Indicator records a current location on the app, and the watch acts as a backtracking device by pointing to the location with the second hand and showing the distance on the LCD display. The watch automatically adjusts the time through the Bluetooth connection and has a phone finder function. The menu mode on the LCD display is also customizable. All these features are accessible and easily viewed on the G-SHOCK Connected smartphone app.

The GRB200 arrives with updated features like automatic compass correction capabilities, two-year battery life, and Quad Sensor technology that includes a compass, thermometer, altimeter/barometer, and step tracker, making it easy and reliable for pilots to use under any situation.

As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.

The newest addition to the GRAVITYMASTER collection comes with additional standard G-SHOCK technology such as:

  • 200M Water Resistance
  • Shock Resistance
  • Vibration Resistance
  • Double Super LED Lights
  • Neo-Brite Luminous Hands & Markers
  • World Time (38 Time Zones / 38 Cities + UTC)
  • Sunrise & Sunset Data
  • 1/100th Sec. Stopwatch (24Hr)
  • Countdown timer
  • 5 Multi-Function Alarms
  • 12/24 Hr. Time Formats
  • Full Auto Calendar

The GRB200 will retail for $350 and will be available for purchase this September at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.

Casio G-SHOCK Announces Retail Availability of MT-G Model

Today, Casio G-SHOCK announces the retail availability of the latest addition to its luxury men’s MT-G line. Arriving with an eye- catching rainbow bezel in celebration of the MT-G line’s 20th anniversary, the new MTGB1000RB-2A incorporates bright and bold colors in G-SHOCK’s sophisticated and tough MT-G case.

First gaining attention following its debut at Baselworld 2019, the MTGB1000RB-2A comes equipped with a carbon core guard structure, providing superior strength in a sleek, lightweight case. The watch also boasts an upscale scratch-resistant sapphire crystal with non-reflective coating, giving high readability even on the brightest of days.

The MTGB1000RB-2A features several of G-SHOCK’s most premium features, including Triple G Resist Technology and Two-Way Time Sync with Bluetooth connectivity, which pairs with the G-SHOCK Connected App for accurate timekeeping. The watch also comes with self-adjusting Multi-Band 6 atomic timekeeping for an accurate hour/date display virtually anywhere on the globe as well as tough solar technology for self-charging capabilities.

The watch also boasts G-SHOCK technology such as:                                                 

  • 200M water resistance and shock resistance
  • Super Illuminator
  • Dual Dial Display
  • Super Illuminator LED Light
  • Stopwatch and countdown time
  • Daily alarm
  • Full auto calendar
  • World time (39 TZ + 27 cities)

 

G-SHOCK, 360 MAGAZINE, CASINO, Kanoa Igarashi

KANOA IGARASHI X CASIO G-SHOCK

CASIO G-SHOCK ANNOUNCES LATEST G-LIDE MODEL IN COLLABORATION WITH PRO SURFER KANOA IGARASHI

New Timepiece Arrives in Translucent Case and Band with Premium Surf Data Tracking Capabilities

Today, Casio G-SHOCK unveils an all-new, limited-edition G-LIDE timepiece, in collaboration with professional surfer and G-SHOCK athlete, Kanoa Igarashi. Boasting superior functionality in surf data tracking and performance, the GLX5600KI-7 arrives in a translu1cent case with silver accents and boasts Kanoa’s signature on the case back, face and band.

The new watch is based on the G-LIDE GLX5600 which features a tide graph, an indispensable tool for surfers. The thin, square shape of the watch ensures that it does not obstruct the wrist while surfing. The GLX5600KI-7 features a semi-transparent body that evokes the ocean and is paired with a mirror finish face that gives the watch a simple, cool look. Igarashi’s “Kanoa” signature is inscribed on the upper center of the watch face and on the strap keeper and case back, as well as in illumination when the backlight is turned on.

At just 21 years old, the Huntington Beach, CA native has been in the professional surf scene for over a decade. Kanoa was an instant talent from the time he first jumped in the water at the age of 3, and by the time he was 11 he set a new record for the most victories in a single season. He has gone on to win a number of major surfing competitions and is currently a world-class professional surfer competing on the World Surf League Championship Tour at the top of the sport.

The new model features technical capabilities to match with Kanoa’s impressive surf skills, including Tide & Moon graphs and a Moon Age data that anchors the face of the timepiece, for anticipating tide and surf swell of the rider’s current location.

A video highlighting the collaboration timepiece has been created – watch here: http://bit.ly/G-SHOCKxKanoa

The new model also comes equipped with standard G-SHOCK technology such as:

  • 200M water resistance
  • Shock resistance
  • World time (29 time zones / 48 cities)
  • Auto EL backlight
  • Flash alert
  • Stopwatch and countdown timer
  • 2 Multi function alarms

The GLX5600KI-7 will retail for $130 and will be available for purchase starting this July at select jewelers, the G-SHOCK Soho Store and gshock.com.