Posts tagged with "timepiece"

Photo via Taylor Hesseltine of M&C Saatchi Sports and Entertainment for use by 360 Magazine

G-SHOCK × GM2100 SERIES

Today, Casio unveils the latest addition to its G-SHOCK line up of  timepieces with the GM2100 series, a collection of watches that feature a metal-clad shock resistant structure with a thin profile. The bezel has the octagonal shape familiar to the original G-SHOCK watch, the DW5000C. The series is available in four unique colorways including the GM2100-1A featuring a stainless-steel bezel and black urethane band, the GM2100N-2A with a blue IP bezel, with a matching dial and band, the GM2100B-3A in a gray IP bezel with a green dial and band, and lastly the GM2100B-4A in a gray IP bezel with a black band and red dial.

The unique forged stainless-steel bezel has a concentric hairline finish applied to the top surface and a mirror polish to the sides, giving it a beautiful gleam. Vapor deposition is applied to the dial showcasing hairline and mirror finishes to emphasize a metallic texture while the digital display is positioned to optimize the viewing area for both the analog and digital readout. The urethane band has a box check patterned texture for an added casual touch.

The metal covered shock resistant structure of the GM2100 models are built with protrusions on the inner case to reduce surface contact with the bezel and cushion shocks to the module. The module is housed in a glass fiber reinforced resin case for maximum shock resistance. The bezel itself is precisely crafted through forging, cutting and polishing the stainless-steel bezel to provide a comfortable fit.

In addition, the new models boast G-SHOCK’s latest features, such as a light fadeout function on the dial, hand retract function, full auto calendar, full auto Super LED light, and more.

As part of the release G-SHOCK has unveiled and exclusive landing page taking consumers through the features, which can be viewed HERE.

Each new timepiece also comes equipped with G-SHOCK’s  technical features including:

  • Shock Resistance
  • 200M Water Resistance
  • Full Auto Double Super LED
  • 5 Alarms
  • 1/100 Stopwatch (1Hr)
  • Countdown Timer (24Hr)
  • Full Auto Calendar
  • World Time (31TZ, 48 Cities+UTC)

The GM2100-1A will retail for $200, while the GM2100N-2A, GM2100B-3A, and GM2100B-4A will retail for $220. All four models will be available for purchase at the beginning of September at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.

Rolls-Royce Tail Bovet Gentlemans Timepiece provided by Gerry Spahn and Rolls-Royce for use by 360 MAGAZINE.

Rolls- Royce x BOVET 1822

The clock in a Rolls-Royce motor car frequently assumes a jewel-like status, often becoming a canvas for the client to tell the story of their commission in miniature. For Rolls-Royce Boat Tail, the recently unveiled first of three coachbuilt creations, in which every element has been created to the owners’ exact specifications, this iconic centrepiece has been elevated to new technical and aesthetic heights.

In a spirit of warm collaboration, Rolls-Royce Motor Cars and Swiss master watchmakers, BOVET 1822, have created a pair of unique timepieces for Boat Tail and its owners. This ambitious undertaking brought together designers, engineers and craftspeople from both luxury houses, in a magnificent demonstration of their shared values of excellence, precision, heritage, artistry, innovation and attention to detail.

The timepieces are unique to both the horological and automotive worlds. Made as a pair – in lady’s and gentleman’s versions – they are reversible, and housed in BOVET 1822’s patented Amadeo case, which allows them to be worn on the wrist, or used as a table clock, pendant or pocket-watch, as well as being placed front and centre in Boat Tail’s fascia as the motor car’s own timepiece. Both are fitted with tourbillon mechanisms to ensure perfect accuracy.

BOVET 1822 initially earned its reputation making luxury pocket-watches for wealthy patrons in China; today, it is renowned worldwide for its exquisite timepieces featuring hand-painted dials, detailed engraving and finely finished visible mechanisms.

The timepieces created for this first iteration of Boat Tail have specially designed 18K white gold cases and feature matching front dials with the same Caleidolegno veneer found on the aft deck of Boat Tail itself, and are finished with the owner-couples’ names. The gentleman’s timepiece is highly polished; the lady’s is ornately engraved then filled with blue lacquer.

On the reverse side, the dials are more individual. The gentleman’s features an aventurine dial with the celestial arrangement of the night sky over the place of his birth on his birth date; the lady’s is decorated with an ornate miniature painting of a flower bouquet on a mother-of-pearl dial. This design is a traditional BOVET 1822 motif, chosen by and personalised for the owner.

Both reverse dials have hand-engraved Bespoke sculptures of Boat Tail, complete with wheels, door handle, mirrors and other fine details. By working closely together, the teams at Rolls-Royce and BOVET 1822 were able to achieve a precise colour match between the lacquer on this tiny work of art and the full-size motor car.

Further close cooperation was required to ensure the timepieces conformed to the demands of their unique role as motor car clocks. In watchmaking, weight is rarely an issue for a complex timepiece, but in this instance, there was a limit on the combined permissible weight of the timepieces and their holders. BOVET 1822 met this requirement by creating an entirely new 44mm white gold case. In addition, the timepieces and holders also had to be tested to automotive-industry standards for vibration and crash safety – something never previously undertaken on mechanisms of this kind.

At a conservative estimate, the timepieces’ design, engineering, sculptures, miniature painting, marquetry, bespoke movements and cases took a total of 3,000 hours to complete.

When a pocket-watch is left static in one position for any length of time, the effect of gravity on key moving parts can impair its accuracy. At the end of the 18th Century, watchmakers solved this problem by developing the tourbillon, where the escapement and balance wheel are mounted in a cage that slowly revolves, cancelling out the gravitational effect. In a wristwatch, the wearer’s natural physical movements diminish the need for the tourbillon. However, when that same timepiece is mounted vertically in a car dashboard for many hours at a time, the tourbillon truly comes into its own.

BOVET 1822 is a specialist in tourbillion timepieces, for which it holds a number of patents and has received many awards including the Aiguille d’Or, watchmaking’s highest honour. It is also one of the only companies in the watch industry to manufacture its own spirals and regulating organs. To reduce potential impact from the vibration from the car, the tourbillon has pivots rather than the traditional ball bearings; a heavier balance wheel and an increased oscillation rate to aid precision. Finally, the tourbillon bridge is finished with a miniaturised Spirit of Ecstasy handcrafted in gold.

The timepieces have an astonishing five-day power reserve, rather than the 42-48 hours of a ‘standard’ watch, to allow for their role as motor car clocks.

The holder mechanism is unique to Rolls-Royce Boat Tail and was designed by BOVET 1822 engineers and the Rolls-Royce Coachbuild design team from a blank sheet of paper. Although in a Rolls-Royce vibration is naturally reduced to an absolute minimum – undetectable vibrations are inevitably still present. This highly complex mounting assembly serves to isolate the timepieces from these micro-vibrations. It also ensures they operate silently, are easy to mount and remove from the dashboard and, above all, remain safe and secure.

These challenges were unlike any normally encountered in watchmaking and car manufacture. From the start, BOVET 1822 was determined to follow a purely mechanical approach in keeping with its tradition of Swiss handcrafted production. The engineers’ innovative solution was to keep all the system’s moving parts external, with the dashboard providing a solid setting for the holder. Finally, Rolls-Royce ensured that when the holder is not housing one of the time pieces, it can be covered with a beautiful engraved and lacquered display plaque.  Below the clock, the dashboard is fitted with a special drawer, lined with the same leather as Boat Tail’s seats, which serves as a safekeeping receptacle to house the timepieces, straps, chain and pendant when not in use.

ROLLS-ROYCE BOAT TAIL TIMEPIECES FACTS & FIGURES

Case Size: Bespoke; diameter – 44mm; thickness – 14mm

Case Type: 18K white gold Fleurier case; BOVET 1822 bow at 12 o’clock; 49 components

Case Function: Amadeo Convertible System; reversible; pocket watch on chain; pendant watch on necklace; table clock; dashboard clock

Case Finishing: Men’s timepiece is high polish finish; Women’s timepiece is hand-engraved then filled with blue lacquer

Movement: Bespoke 60-second tourbillon; manual-wind; 284 components (without dial and hands); 21,600 v/h

Functions: Hours and minutes on both sides (reverse hand-fitting); power reserve indicator on front

Power Reserve: 5 days

Men’s Front Dial: Hand-made wood marquetry dial; hand-engraved Spirit of Ecstasy sculpture fixed to the tourbillon bridge; “A Special Timepiece Commission” on the dial

Women’s Front Dial: Hand-made wood marquetry dial; hand-engraved 18K white gold Spirit of Ecstasy sculpture; “A Special Timepiece Commission” on the dial

Men’s Reverse Dial: Blue aventurine glass with sky chart of owner’s birth day and birth place; hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; lady’s name engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Women’s Reverse Dial: Miniature hand-painting of flower bouquet on mother-of-pearl dial (based on historical BOVET 1822 timepiece, customised); hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; gentleman’s name (engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Dashboard Holder: Aluminium and Titanium; 51 components; Engraving of two Rolls-Royce Boat Tails in a white gold case, to match that of the timepieces, to place inside when the timepiece is not present (100% engineered, designed, and produced in-house by BOVET)

In-car Drawer: to hold timepieces, straps, chain, necklace

Independent laboratory certification: shock, temperature, humidity, vibration

Visit YouTube to watch a video about the new Coachbuild Boat Tail.

Casio G-SHOCK MR-G Series by G-SHOCK for use by 360 Magazine

CASIO’S Kachi-Iro Watch Collection

By: Armon Hayes

Now more than ever, consumer priorities have shifted to become increasingly more selective when it comes to luxury goods. After all, the majority of wise spending decisions are made on the basis of durability, functionality and of course, value. If a dose of retail therapy is required, or you’re deciding on the ideal gift for Mother’s or Father’s Day–whatever the occasion may be­–G-Shock’s 2021 Spring/Summer latest release encompasses the philosophy of combining distinctive CMF design with leading-edge technology; redefining timepieces and the watch industry.

Casio announces the latest additions to its luxury G-SHOCK MR-G Series, with the introduction of the Kachi-Iro Collection. The brand-new MRGB2000B-1A and MRGB2000R-1A take inspiration from kachi-iro, the color of winning and victory in Japanese culture. Kachi-iro is a dark navy-blue color that was preferred by the native samurai warriors, often used for armor and helmets. Both high-end models incorporate ancient Japanese strength and aesthetics that pair well with G-SHOCK’s absolute toughness and top technical features, such as tough movement and standard technology.

The MRGB2000B-1A boasts a full metal band, derived from a traditional Japanese scale pattern used on the surface of the dial. The outer face is cut to a shape that resembles a Japanese fan, creating a stunning impression. The gentle concave surfaces of the hour markers resemble the curve of a samurai sword, while the inner surface of the bezel, inset dials, and logo all incorporate the bold kachi-iro color.

Each model is equipped with a deep layered hardening titanium case, the unique bezel of the MRGB2000R-1A is made of recrystallized titanium. Heat treating titanium creates a distinctive crystal pattern on its surface, which resembles the nie on Japanese sword blades. This model offers a durable fluorine rubber band with a Bishamon tortoise shell finish—a symbol of strength in Japan since ancient times. The only choice here is preference of wristband, dependent on one’s personal style.

My personal favorite is the G-STEEL collection. An owner of their previous edition, moderately priced at $425 and a notable collector’s item, the new GSTB100GC-1A, features an updated two-toned black colorway with refined gold accents. My favorite two finishes combine both style and functionality. The sleek, polyurethane black band and layered guard structure provide durability to enhance the model’s toughness–ensuring that it can withstand any activity.

The G-STEEL collection is fashionable, stylish, and equipped with premium design features–such as a highly scratch resistant black IP (ion plated) bezel with gold IP buttons, and buckle to match the timepiece’s elevated gold accents. As for functions, the watch is equipped with G-SHOCK’s most up-to-date features, including solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility. The timepiece also boasts Bluetooth technology to pair with smart phones via the G-SHOCK Connected App, offering connectivity, automatic time adjustment, and more!

As of late, this line up of the refined timepieces embodies the process of color material & finish, known as CMF. Unique colors and application techniques with the release of three new additions to its popular G-MS series of women’s watches, the MSGS600G-1, MSGS600-2, and MSGS600G-7, each offer a sporty-yet-elegant look that’s ideal for the multi-dimensional woman on the go.

The luxury watch­­­­­­ comes with understated blue, black, and white resin bands–a staple accessory to elevate any look while providing functionality and a comfortable fit on a smaller wrist. The watch is equipped with standard G-SHOCK technology, including shock resistance, 100M water resistance, daily alarms (5), stopwatch, countdown timer, and full auto calendar to year 2099. It comes available in a rose gold IP bezel, retailing for $200, and stainless-steel bezel at $170.

Mr. Ibe’s dream of creating a watch that never breaks challenges the theory of time and waits for no one. Available now at select G-SHOCK retailers, the G-SHOCK Soho Store, and on G-SHOCK’s website.

Casio G-SHOCK MR-G Series by G-SHOCK for use by 360 Magazine

G-SHOCK x New Era

Casio announced that it joined with longtime collaborator New Era Wednesday for a brand new timepiece.

The GM110NE-1A is a celebration of New Era’s 100th anniversary and includes the classic headwear brand’s flag logo at the 3 o’clock position on the watch’s face.

The gold accents work in conjunction with an engraved gold IP case back that features inscriptions reading “100 1920-2020,” a tribute to New Era’s long and storied history.

While carrying the design of the G-SHOCK GM110, the GM110NE-1A has a dark gray metal-forged and polished IP bezel.

The GM110NE-1A also comes with two bands.

One is a black cloth band lined with green, similar to New Era’s famous 59FIFTY hat. It also has a gold buckle and band keepers on the underside, a nod to the sought after 59FIFTY cap, gold buckle, band keepers, an embroidered New Era logo and a gold-speckled back.

The other is a gold-speckled black urethane band with a stainless-steel keeper.

G-SHOCK released a video for everyone to see all the features of their new design. You can see it by clicking right here.

The GM110NE-1A comes with signature G-SHOCK technology like:

-200M Water Resistance

-Shock Resistance

-Magnetic Resistance

-Super Illuminator Auto LED Light

-3-year battery

-5 Multi-Function Alarms with 1 Snooze Alarm

-World Time (31 Time Zones + UTC / 48 Cities)

-1/100th Sec. Stopwatch (24Hr)

-Countdown Timer (1Sec., 24Hr)

-12/24 Hr. Time Formats

-Full Auto Calendar

It is available in Nov. and will retail for $340. It can be purchased through select G-SHOCK retailers, the G-SHOCK Soho Store and online on G-SHOCK’s website.

Allison Christensen, 360 Magazine, Vaughn Lowery, illustrations, rado

2020 GREEN GOOD DESIGN

Sustainability award for the Rado True Thinline Leaf

Rarely have the award and the prize winner been better suited to each other: our emerald green Rado True Thinline Leaf was presented with the prestigious GREEN GOOD DESIGN Award by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies. Under the motto “Build a better world now”, the coveted award honours outstanding architecture and product designs that leave a lasting impression with their “green” concept.

The Green Good Design Award 2020 went to our True Thinline Leaf. Made from hightech ceramic, this timepiece features a green iridescent mother-of-pearl dial with a delicate leaf structure embossed on the underside. As a result of the creative partnership with Grandi Giardini Italiani, an organisation dedicated to preserving extraordinary Italian gardens, this line celebrates the interplay of design and nature.

The creation of each individual watch is just as unique as its dial. Years of research culminated in the True Thinline’s ground breaking monobloc ceramic case – a neverbefore-seen type of case construction featuring solid ceramic with no need for a stainless steel core. This not only gave the True Thinline its extreme lightness and super slim silhouette, but it also paved the way for new design possibilities.

This year’s edition of the GREEN GOOD DESIGN AWARD focused on the world’s most important new products, buildings, construction and planning projects, whose sustainable and environmentally friendly design is pioneering. We are therefore particularly pleased that our vision of a “natural” timepiece has been appreciated by such a prestigious organisation.

About Rado

Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.

About GOOD DESIGN™

GOOD DESIGN™ is a prestigious, recognised, and longstanding design award program organised annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The trademarked awards were founded in Chicago in 1950 by renowned architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr.

Rado, Allison Christensen, watches, 360 magazine

G-SHOCK – Full Metal Timepiece

G-SHOCK UNVEILS FULL METAL GMWB5000 WITH PREMIUM LASER-CUT GRID DESIGN

Latest Model Boasts a Futuristic and Innovative “Grid Tunnel” Pattern on All-Black Stainless-Steel Case

Casio G-SHOCK announces a new limited-edition timepiece to its Full Metal Series, the GMWB5000CS-1. The new timepiece is constructed with a stainless-steel case and band that features a brand-new, laser-carved grid design.

While inheriting the shape of the first G-SHOCK, the new timepiece boasts an evolved exterior with full metal construction and a Grid Tunnel pattern that connects the past with the future. After a black IP finish is applied to the metal, a grid pattern is engraved by laser, adding a modern touch to the classic design. The new GMWB5000CS-1 features a diamond-like carbon (DLC) finishing process and laser etching on the screw-lock back case and upholds its metal, shock-resistant exterior with a fine resin cushioning material that is inserted between the stainless-steel case and bezel, and then enclosed in a protective shell. The band connection sections also employ a three-pronged structure to distribute the impact from shocks, further enhancing the model’s state-of-the-art strength and design.

The new timepiece comes equipped with several of G-SHOCK’s most premium technical features, including Bluetooth Connectivity via the G-SHOCK Connected app, Multi-Band 6 Atomic Timekeeping for self-adjusting and accurate hour/date display virtually anywhere on the globe, and a specially developed button structure that guards the button shafts from the inside against lateral shocks. It also features Tough Solar Technology, rendering it capable of self-charging even with low sun exposure.

As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low-temperature resistance, vibration resistance, water resistance, shock resistance, and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers, and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

360 MAGAZINE, Patrick T. Cooper

Vibrate at Your Highest Frequency: A Man’s Guide to Fall Style

By Patrick T. Cooper

Hello fall! We will definitely miss summer. However, there is something magical about the oncoming of layers, textures and the brisk welcome of an autumn breeze. From a health morning stretch at a phenomenal winery to a well-coiffed beard we have got you covered. While the kids may be returning to school, who says they are to be the only individuals gathering a new stride of style. Here is your cheat sheet to achieving excellence and sophistication. Manifest a lifestyle of  passion, perspective, and purpose. By all means, level up by utilizing our  man’s guide to  fall a style.

Affirmat

Live authentically and vibrate at your highest frequency with a highly stylized, jute and biodegradable Affirmat. Being on the move requires flexibility and this mat is designed to support your yoga and pilates journey leading you to clarity and elevating your consciousness. Yours actions will scream, “I am strong.”

Breitling Superocean Ironman Limited Edition

Let’s face it telling time is something that you can easily do from your smart phone. However, Breitling continually evolves in their artistic presentation of timepieces. Known for their aeronautical expertise in product design you will easily be the envy of your fellow jetsetters 

El Cielo Winery

A red wine perhaps? Considering we are passionate about the  coming of fall.  Keep warm and absorb the Mexican sunshine while wine tasting at El Cielo winery & resort. This family owned and operated resort is the manifestation of excellence and hardworking. 79 acres of vineyard will have you gasping upon arrival. Wine lovers beware El Cielo produces 15 unique grape varietals from Cabernet Franc to Grenache. The most phenomenal experience beyond the wine of course is  dining in the dark. El Cielo is a partner in an going collaborative to aid and insure the  blind become exceptional members in hospitality too. 

SheaMoisture

male g is an essential element to a well-dressed man. Gone are the days where men don’t get a fair share of grooming products to help us sparkle. Reduce razor bumps and skins irritation with the applications of SheaMoisture all-natural ingredients. A good shave and scrub is refreshing to help you conquer the world. More importantly, SheaMoisture is simplifying your beard regiment so that you can look great while greeting September style with effortless confidence. 

G-SHOCK, 360 MAGAZINE

G-Shock Announces New Models

CASIO G-SHOCK RELEASES ICONIC G-SHOCK TIMEPIECES WITH STAINLESS STEEL BEZEL

Casio G-SHOCK announces the release to their G-Shock 5600 series, the watch that has been revolutionizing personal timekeeping since 1983, with GM-5600 and GM-5600B models. Arriving with an iconic square-faced digital display design with stainless steel bezel achieved through cutting-edge technology, the GM-5600 and GM-5600B features a fine metal texture that represents a legacy of timeless toughness and durability. The watch comes packed with an EL backlight, flash alert and multi-alarm, perfect to keep the wearer on “one’s toes” for any occasion. The GM-5600 and GM-5600B features several of G-SHOCK’s most premium features, including Triple G Resist Technology and Two-Way Time Sync and offer the comfortable fit of a lightweight watch, thanks to the use of resin, which is used for the case and band, giving the watch a look of elegance .

The watch also boasts G-SHOCK technology such as:

  *   200M water resistance and shock resistance

  *   Shock Resistant

  *   EL Blacklight

  *   Flash Alert

  *   1/100” Sec. Stopwatch (24Hr)

  *   Digital Display

  *   Multi Alarm

  *   Countdown Timer (24H4)

  *   12/24 Hr Formats

The GM-5600 and GM-5600B will retail for $200 and be available for purchase beginning in August at select high-end jewelers and online.

Swatch, 360 MAGAZINE, swatch watches, 360

SWATCH BIG BOLD

Inspired by bold ideas, designed for even bolder personalities: We are proud to introduce our brand new Swatch BIG BOLD collection featuring six different watch models. With a kick from urban streetwear, each BIG BOLD is a statement piece boasting a striking 47mm watchcase. This product line calls out for those who are not afraid to put themselves upfront and who are proud to be different. Swatch BIG BOLD is an attitude, a mindset, a way of being in the world. It is a kind of swagger that is irreverent, confident, and entirely unexpected. It longs for those that embrace being noticed.

360 Magazine × G-Shock

By Bob Cal

Partnering with the Nassau Fire Department, G-Shock hosted an exclusive ‘Train Like a Firefighter’ event to unveil their latest product—the Mudmaster. 360 Magazine, along with a dozen other editors and photographers, attended this one-day class to gain first-hand experience with G-Shock’s high performance watch.

Arriving at G-Shock’s Soho location in Manhattan, the media personnel were transported to the Nassau County Fire Department in Long Island—and boy were they in for an adrenaline rush! Each attendee was gifted a G-Shock Mudmaster watch to test during this day of high intensity classes instructed by certified firefighting teachers. The students for the day were clad head to toe in heavy, authentic fire fighting gear, doing everything from traversing a pitch black building, busting out of a trapped room and sliding down the rope of a second floor window– all while wearing their G-Shock Mudmaster watch. The media guests were both physically and mentally tested.

Living up to its name, the mud resistant Mudmaster watch was like a diamond through every firefighting drill. Never did it scratch or catch dirt through contact with debris. Its light weight maximizes comfort and ease without comprising durability and longevity. The product’s other features include a digital compass, LED lights and water resistance. It is an all around visually elegant performance accessory.