Posts tagged with "sport"

Luminox watches via 360 magazine

Luminox, perfect gift for Father’s Day

Luminox presents a variety of watch collections for adventurers who love to explore the outdoors.

The new Bear Grylls Survival Master x Tide series is a perfect fit for the sportiest and most adventurous dad. This watch is unique of its kind and is made from 100% ocean-bound plastic collected from the Andaman Sea off the coast of Thailand. This watch is durable, visible and waterproof. Plus, designed to withstand any adventure making it the perfect gift for an adventurous dad.

For the father who is even more adventurous and spends a lot of time outdoors in extreme conditions, the Bear Grylls x Tide Rule of 3 Sea  series is an even better option. This watch is designed to represent the important “survival rule of 3” that outdoor adventures must adhere to when having to survive in harsh surroundings. The rules are printed on a removable sleeve and added to the strap as a reminder. Bear Grylls works according to these survival priorities and the rule of three is an excellent guide for him in times of great nervousness, tension or anguish. The watch is designed with bold colors such as Orange or Blue.

The Navy SEAL Steel series is sleek in design and functional for the dad who wants a watch that can do both. The Navy SEAL Steel is a military dive watch that is designed to outstand all situations, yet still look professional. This watch is an essential part of their equipment and its visibility will never be an obstacle because they contain a special autonomous lighting system called Luminox Light Technology (LLT) that can be used during the darkest, longest and deepest nights of diving. Designed with a stainless steel case and rotating bezel, sapphire crystal with a screw-down crown and anti-reflective coating.

The VOLITION America Special Edition watch is a navy seal date magnifier watch that is both durable and water resistant, perfect for the patriotic and sporty father. With each watch sold, a portion of proceeds benefit Folds of Honor – a nonprofit organization that supports families and spouses of fallen or disabled military heroes through educational scholarships. The Luminox Navy SEAL stands out with its 45mm CARBONOX™ case with a diver’s bezel and up to 200 meters of water resistance. The black dial with white digits promises maximum legibility during the day. This function is assumed at night in which a lighting system is also credited: Luminox Light Technology. The watch will always be visible, independent of power, for up to 25 years.

For more details, please visit HERE.

Basketball illustration by Mina Tocalini for use by 360 Magazine

ESPN Basketball Coverage

ESPN‘s exclusive presentation of the 2022 NCAA Division I Women’s Basketball Championship culminates with the most expansive production in ESPN history for the NCAA Women’s Final Four, live from the Target Center in Minneapolis, Minn., April 1-3.

The 2022 championship will air in primetime on ESPN with a full MegaCast presentation across ESPN platforms for both the semifinals and championship game. All televised presentations of the semifinals and championship game will also be simulcast on ESPN+.

The first semifinal tips off on ESPN and ESPN+ at 7 PM ET on Friday, April 1, featuring South Carolina and Louisville. In the second semifinal on ESPN and ESPN+, Stanford and UConn are slated to show down at 9:30 PM. Winners of both games will secure spots in the national championship on Sunday, April 3, at 8 PM on ESPN and ESPN+.

ESPN’s main telecast, presented by Capital One, will feature play-by-play commentator Ryan Ruocco, analyst Rebecca Lobo, reporter Holly Rowe and sideline analyst Andraya Carter providing insight, commentary and reporting throughout the weekend. Lobo returns to Minneapolis, the site of her 1995 NCAA Championship title with the UConn Huskies.

MegaCast from Minneapolis

ESPN’s expansive production surrounding the Women’s Basketball Championship is highlighted by a MegaCast presentation across ESPN, ESPN2, ESPNU and ESPN+ for both the semifinals and championship game.

The Bird & Taurasi Show Presented by AT&T 5G (BTS) features women’s basketball legends Sue Bird and Diana Taurasi providing their unique perspective and friendly banter live from the Target Center, with semifinal coverage on ESPNU and ESPN+, and championship action on ESPN2 and ESPN+. The duo will have their own set on the concourse level of the arena, joined by various special guests from the worlds of sports, pop culture and more.

Details on BTS Presented by AT&T 5G guests for the semifinals and championship game will be announced in the coming days.

Second Spectrum Player Tracking will be available as a MegaCast feed, as ESPN will be able to select from a suite of data-driven visualizations, including split-second shot probabilities and distances to 3-point special effects, captured through optical tracking technology that identifies and delivers the precise coordinates of every player and the ball, 25 times a second. The option—which has been utilized on select ESPN NBA telecasts—will be carried on ESPN+ for the semifinals and ESPNU and ESPN+ for the championship game. The main ESPN telecast and various studio programming will also have access to Genius Sports’ Second Spectrum technology through its unique Insight tool.

Additional MegaCast feeds include:

  • Beyond the Rim (ESPN+): Provides an aerial camera view with main telecast commentary and replays, with an enhanced statistical feed
  • On the Rail (ESPN+): Tracks game action one full length of the floor from end to end. The stream will feature natural sound and replays

Studio Programming Spotlights Women’s College Basketball’s Greatest Stage

Studio coverage from the Target Center will be hosted by Elle Duncan, joined by analysts Rebecca Lobo, Carolyn Peck and Nikki Fargas. SportsCenter will have live updates and additional coverage throughout the weekend from Minneapolis, featuring analyst Monica McNutt. The NCAA Women’s Final Four Special Presented by Capital One tips off at 6 p.m. on Friday on ESPN, breaking down the storylines and previewing the matchups from the Target Center. The quartet will also share insights on ESPN and ESPNU between semifinals with NCAA Women’s Final Four Update Presented by Capital One.

On Saturday, ESPN will have exclusive coverage of the practice day leading into the championship game for the first time with NCAA Women’s Basketball Championship All Access Practice live on ESPN+ at 2 PM.

Leading into Sunday’s championship showdown, NCAA Women’s Championship Special Presented by Capital One will prep fans for the season finale of the 2021-22 season. Post-game coverage will be live on SportsCenter following the final buzzer from the Target Center, including presentation of the WBCA Coaches Trophy presented by Invesco QQQ, and the net-cutting ceremony, which will be presented by Werner Ladder. Also featured on Championship Sunday is a Fifty/50 essay written by Dr. Amira Rose Davis.

graph via Mina Tocalini for use by 360 Magazine

Russian Athletics Poll

The Russian invasion of Ukraine features death, destruction, a refugee crisis reminiscent of World War II and worldwide condemnation. But beyond the bombs and acts of inhumanity lay multiple levels of lesser significance than the human toll, including the desire for reprisals and boycotts of all things Russian.

Included in that discussion are matters from the world of sports, and a Seton Hall Sports Poll has found that a clear majority of Americans say that governing bodies around the world should use their platforms to sanction national governments and their athletes for hostile actions against other nations and/or human right violations.

The Poll found that by a margin of 61 to 17 percent the general population of the U.S. supports such sanctions, with 67 percent of sports fans and 71 percent of avid fans in agreement. Those who said no to sanctions numbered just 16 percent of sports fans and 15 percent of avid fans. The remainder did not know or held no opinion.

The Seton Hall Sports Poll was conducted on March 11-14 across the United States using a national representative sample weighted according to gender, age, ethnicity, education, income and geography, based on U.S. Census Bureau figures. The Poll featured 1,528 adult respondents with a margin of error of +/- 3.2 percent. 

Daniil Medvedev and Grand Slam Tennis

Asked specifically whether Russian tennis star Daniil Medvedev should be banned from upcoming Grand Slam tournaments, the general population said yes by a 43-30 percent margin (27 percent “don’t know/no opinion”). Among sports fans, the margin for banning him was 44-33 percent (23 percent don’t know/no opinion) and among avid fans, it was 48-30 percent in favor of a ban, with 22 percent saying “don’t know/no opinion”. Medvedev has been ranked number one in the world, but will lose that position when the new rankings are issued on Monday.

“What is happening in Ukraine is a human tragedy that is significantly more important than sports,” said Professor Charles Grantham, Director of the Center for Sport Management within Seton Hall’s Stillman School of Business, which sponsors the Poll. “Banning one of tennis’ top players from a Grand Slam tournament may seem punitive but not compared to Russia’s actions on the world stage.”  

Ice Skating

The support for banishment grew even stronger when respondents were asked whether the International Skating Union (ISU) got it right in excluding Russia from the World Figure Skating Championships later this month. That action bars, among the team, Olympic gold medalist Anna Shcherbakova and 15-year old Kamila Valieva, who made headlines earlier this year after a doping controversy. Among the general population, 54 percent supported the ban with only 20 percent opposing it (26 percent said “don’t know/no opinion”). Among sports fans, the ban was supported by a 59-21 percent margin (20 percent “don’t know/no opinion”), and among avid fans, support was 63-20 percent with 17 percent in the “don’t know/no opinion” category.

World Cup Soccer

FIFA, the governing body of world soccer, has banned Russia from the 2022 World Cup competition, and this too was heavily supported by the American public. The general population favored the ban by 64-15 percent, a greater than 4 to 1 margin (21 percent said “don’t know/no opinion”). Among sports fans, support for the ban was even greater, with 69-16 percent favoring sanctions (15 percent said “don’t know/no opinion”). Among avid fans, support rose again to 71-15 percent (14 percent said “don’t know/no opinion”).

Moving Soccer Championship from Russia

Support was similarly overwhelming for UEFA, the governing body of European soccer, for dropping St. Petersburg, Russia as the site of its Champions League final (relocating it to Paris). The general population of the U.S. approved of this move and sanctions by 69-10 percent. Among sports fans, that approval rose to 74-10 percent (a greater than 7 to 1 margin). Among avid fans, an even greater margin approved of these sanctions, with 79-8 percent (nearly 10 to 1) in favor. The “don’t know/no opinion” on this was 21, 16 and 13 percent respectively.  

“Soccer is the world’s most popular sport and FIFA’s World Cup and UEFA’s Champions League are its prestigious tournaments,” said Seton Hall Marketing Professor and Poll Methodologist Daniel Ladik. “The exclusion of Russian athletes, teams, and venues sends a small but important message that the world does not approve and will not abide the actions of the Russian state.” 

Basketball illustration by Mina Tocalini for use by 360 Magazine

ESPN NCAA Championships Coverage

ESPN‘s long-standing commitment to NCAA Championships continues in 2022 with a full slate of winter and spring NCAA competitions through April. In total, more than 200 hours of trophy-lifting action will be featured across ESPN networks.

The NCAA Division I Indoor Track & Field Championships are first in the blocks for ESPN networks in March, as the competition begins from Birmingham, Ala. at 11 AM ET on Friday, March 11. Live coverage is set for ESPN3 and the ESPN App throughout the weekend, with a recap show on ESPNU on Sunday, March 13, at 9:30 PM. SportsCenter anchor John Anderson, Olympic bronze medalist Dwight Stones, Olympic decathlon champion Dan O’Brien and veteran commentator Jill Montgomery will have the call from the CrossPlex.

The NCAA Division I Swimming & Diving Championships are slated for back-to-back weeks at the McAuley Aquatic Center in Atlanta—March 16 to 19 (women) and March 23 to 26 (men). All live action is available on ESPN3 and the ESPN App, with recap shows of the women’s and men’s championships set for ESPNU. Play-by-play commentator Bill Spaulding will be joined by three-time Olympic gold medalist Rowdy Gaines and Olympic bronze medalist Cynthia Potter for both meets, with three-time Olympian Elizabeth Beisel providing additional analysis for the women’s championship.

ESPN is the home of 29 NCAA Championships. Comprehensive coverage of women’s and men’s ice hockey, women’s basketball, wrestling, and women’s gymnastics will be highlighted across ESPN networks, with details announced in the coming weeks.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

SEC Basketball Coverage

SEC Network posts up for the postseason with first round, second round and quarterfinal Southeastern Conference Tournament games airing on the network, accompanied with live studio coverage on site throughout both the women’s and men’s tournaments.

The first, second and quarterfinal rounds of the SEC Women’s Tournament will be televised on SEC Network. Analyst Tamika Catchings and play-by-play Eric Frede will team up to call the first round and afternoon games in the second round and quarterfinals; analyst Carolyn Peck and play-by-play commentator Courtney Lyle will call evening games during the week, as well as the semifinals and championship game on ESPNU and ESPN, respectively. Former Florida standout and SEC Network analyst Steffi Sorensen will serve as the sideline reporter for all 13 games of the women’s tournament.

The first and second rounds of the SEC Men’s Tournament, as well as the evening quarterfinals, are slated for SEC Network. Karl Ravech will have afternoon duties through the quarterfinals, and Tom Hart will call the evening matchups. Analysts for the weekday games are Jimmy Dykes, Dane Bradshaw, and Daymeon Fishback. Ravech and Dykes will team up for Saturday’s semifinals and Sunday’s championship game, all on ESPN. Marty Smith and Alyssa Lang will share sideline duties throughout the tournament from Tampa Bay on SEC Network and ESPN.

For all SEC Network games from both the SEC Women’s and Men’s Tournaments, an Above The Rim feed will be available on SECNetwork+.

SEC Now gets things started for SEC Network’s Champ Week coverage on site in Music City, as analysts Andy Landers and Andraya Carter join host Alyssa Lang to provide pre-game, halftime and post-game insights throughout the week. Lang, Landers and Carter will tip off for SEC Now beginning at 11:30 a.m. Wednesday, 12:30 p.m. on Thursday and Friday, along with a special Championship Sunday edition at 5 p.m.

The following week, SEC Now will have live SEC Men’s Tournament programming from Cigar City, as host Dari Nowkhah and analysts Pat Bradley and Daymeon Fishback provide pre-game, halftime and post-game coverage on SEC Network throughout the tournament. The trio will team up for SEC Now beginning at 8 p.m. Wednesday and 11:30 a.m. on Thursday and Friday. Jimmy Dykes will also contribute to the show in the early rounds of the tournament.

Additional Programming and Coverage Highlights

  • The Paul Finebaum Show: Finebaum will be live throughout the week, covering the latest from the SEC Women’s and Men’s Basketball Tournaments on SEC Network and ESPN Radio. When there are live games on SEC Network, The Paul Finebaum Show will air on ESPN Radio and/or SEC Network+.
  • SEC Inside: SEC Network will air two special SEC Tournament recaps to wrap up the action from the semifinals and finals in Nashville and Tampa Bay. SEC Inside: SEC Women’s Tournament airs at 7 p.m. on Tuesday, March 8 and SEC Inside: SEC Men’s Tournament follows the next week at 10 p.m. on Tuesday, March 15.
  • SEC Now: Selection Specials: SEC Now: Basketball Selection Special is set for Sunday, March 13 at 9 p.m. from SEC Network’s Charlotte studios. Peter Burns and Alyssa Lang will be joined by analysts Patric Young and Andraya Carter to react to team watch parties and interviews from the SEC squads selected for postseason play.
Kackar Mountains via Geoffrey Weill Associates for use by 360 Magazine

Ski Kaçkar Mountains

The 2022 heli-skiing season has officially kicked off in the scenic Kaçkar Mountains of Turkey’s Black Sea region, and will welcome 370 accredited athletes through the end of March. Perhaps better known for its white-sand beaches and turquoise waters, Turkey is home to some of the best heli-skiing in the world, luring top extreme sports athletes from the US, Canada, Switzerland, France, Italy and Russia with its deep powder snow and long ski runs.

Located between the Rize and Artvin provinces of northeastern Turkey, the highest peak in the Kaçkar Mountains reaches nearly 12,800 feet in altitude. The more than 400 ski runs in the area range from about 11,800 to 4,000 feet above sea level, with vertical drops of 2,300 to 4,000 feet. With its excellent snow quality, highly stable snowpack and varied ski terrain, the Kaçkar mountain range is perfectly suited to heli-skiing. In addition to heli-skiing and snowboarding, the Kaçkar Mountains also offer rafting fans an adrenaline rush in the world-class rapids of the Fırtına Stream.

Based on the Ayder Plateau in Rize, the Kaçkar Mountains are home to a wide range of accommodations from boutique hotels, hostels to rental bungalows. The team on site consists of experienced professional ski guides, pilots, massage therapists, engineers, interpreters and tourist guides. All hailing from different alpine countries, some of the guides on Kaçkar Mountains are also professional helicopter pilots, renowned Himalayan specialists or members of professional rescue teams. The pilots on the team, all of whom are of Swiss descent, also work in Alpine conditions all year round doing heli-ski flights, rescue work or hauling loads. The massage therapists, available to offer relief after a day of leg-burning laps, are trained in physiotherapy, acupuncture and reflexology.

In addition to world-class sports, the Kaçkar Mountains are sure to delight those who would like to add some culture to their visit with historical settlements and churches. Located in Artvin and dating back to the Middle Ages, some of these structures sit perched atop mountains with stunning views of the Black Sea below. And not to be missed are the regional culinary delicacies of the Kaçkar Mountains is its gastronomy delicacies, including the famous hamsi (Black Sea anchovies, served either cured or fried) and the Black Sea regional variation of traditional Turkish breakfast, including Rize’s famous black tea, muhlama (a mixture of cheese, corn flour and butter), tursu kavurmasi (fried pickles), misir ekmegi (cornbread), a variety of pides (flatbreads), local butter and Anzer honey, which is locally produced on the green plateaus of the Black Sea.

A Safe Tourism Destination

Taking great precautions to ensure a safe stay, the resorts in the Kaçkar Mountains have all the necessary equipment and evacuation aids at their disposal, ranging from rescue mats with a winch cover, vacuum mattresses and defibrillators, to ventilation systems and first-aid kits. There to assist you in the event of an accident, all guides on site are trained in emergency snow procedure and the use of equipment.

In addition to heli-skiing safety, Turkey’s Safe Tourism Certification Program, the first of its kind in the world, certifies: accommodation facilities; food and beverage facilities; tour and transfer vehicles; culture, art, and congress facilities; theme parks, ski lifts and marine tourism facilities; and vehicles’ compliance with a total of more than 900 international health and hygiene criteria. Accreditation institutions that have been authorized to inspect these facilities, vehicles, parks and lifts conduct hygiene and health inspections at least twice per month. To date, more than 11,700 facilities in Turkey have been granted the Safe Tourism Certification. In addition, there are tourist protection and accommodation protection insurance packages covering the costs of an extended stay in Turkey in the event visitors develop COVID during their visit.For further information, please click HERE, HERE, and HERE.

Question Mid's via Reebok for use by 360 Magazine

Retrofuture Cleveland All-Star Experience

Reebok has confirmed its return to all-star February 18-19, where the brand will offer Cleveland 2022 attendees an immersive retrofuture “Bok Door” experience showcasing the upcoming Question Mid 25th Anniversary and brand new Instapump Fury Zone. The RSVP-only event takes place in downtown Cleveland and will welcome Reebok friends like Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal, and more, over the weekend.

Showing just a few weeks after the launch of its new “Life is Not a Spectator Sport” campaign, Reeboks’ 2022 all-star experience will pull attendees into a sneaker-culture “time machine” exploring the brand’s heritage and future.

“Pump, Question, Fury—Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” commented all-pro football player and Reebok partner, Myles Garrett. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”

The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebok’s basketball heritage through Allen Iverson’s iconic Question Mid and the upcoming Question Mid 25th Anniversary, a silver iteration dropping February 17th. This 25th “Silver Anniversary “Question Mid marks the final installment of a year-long celebration of Iverson’s prolific ’96 rookie season and his first signature Reebok shoe–one that has forever changed sneaker history and basketball culture. 

Visitors will then be catapulted decades into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies. These elements and storylines will come together to present the all-new Instapump Fury Zone—dropping February 19th—that offers a modern interpretation of Instapump Fury design language, paired with Pump technology, and built for the modern-day blacktop with style and comfort all-in-one. In this futuristic space, guests will enjoy Reebok hoops-inspired activities, video games, exclusive custom gear, and appearances by brand partners.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer, and distributor of fitness and lifestyle footwear, apparel, and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies, and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit—whether it’s functional training, running, combat training, walking, dance, yoga, or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

Kerrigan NFT via the Door Online for use by 360 Magazine

Winter Olympian NFTs

As the eyes of the sports world focus on Beijing for the start of the winter games, Dolphin Entertainment (NASDAQ: DLPN) announced the upcoming availability of a new NFT digital collectible program that artfully brings together the worlds of comic book heroes and groundbreaking athletes. The drop is themed Winter Sports Champions and features a combination of legends and current winter athletes, including many current competitors in the February games along with skating legend Nancy Kerrigan

The Winter Sports Champions collection will be released in partnership with FTX.US, allowing fans to purchase the NFTs with credit and debit cards as well as cryptocurrency. Future NFT collections featuring different groups of athletes in superhero form will be released in the coming months.

Winter Sports Champions will be sold in packs and made available on this website beginning on February 4. Each fierce athlete in the collection will be imagined as a bold adventure comic book hero by former senior Marvel Studios visual artist Anthony Francisco and his team of creatives at Dolphin Entertainment, with animation created by Dolphin subsidiary Viewpoint Creative.

The athletes featured in this collection are (alphabetically):

“Two of the biggest pop culture events of early 2022 are the expansion of NFTs to mainstream audiences and the upcoming winter games,” said Bill O’Dowd, CEO of Dolphin Entertainment. “Anthony Francisco and his team of visionaries at Dolphin had a blast transforming this awesome roster of winter sports champions into comic book heroes, creating the opportunity to own a truly rare piece of art whether you are a sports fan or an expert NFT enthusiast.”

Winter Sports Champions Collectibles will be sold in packs and assigned a level of rarity (Common, Bronze, Silver, Gold) based on how many NFTs of each athlete will be made available and the design attributes of the collectible. 

Along with collecting their favorite athletes and building their super team of Winter Sports Champions, NFT holders will be able to unlock rare, digital items and real-life rewards such as an actual luge ride or a signed piece of pro sports gear hand-picked by the athletes themselves. 

About Dolphin Entertainment

Dolphin Entertainment is a leading independent entertainment marketing and production company. Through their subsidiaries 42West, The Door, Shore Fire Media, and B/HI (a division of 42West), they provide expert strategic marketing and publicity services to many of the top brands, both individual and corporate, in the film, television, music, gaming, and hospitality industries. All three PR firms were ranked among the most recent Observer’s “Power 50” PR Firms in the United States, an unprecedented achievement. Viewpoint Creative and Be Social complement their efforts with full-service creative branding and production capabilities as well as social media and influencer marketing services. Dolphin’s legacy content production business, founded by Emmy-nominated CEO Bill O’Dowd, has produced multiple feature films and award-winning digital series. Dolphin’s Non-Fungible Tokens (NFTs) division is dedicated to designing, producing, distributing, and promoting NFTs for itself and its clients within the film, television, music, gaming, epicurean, and technology industries. The NFTs division is composed of executives across all six of Dolphin’s wholly-owned subsidiaries blending their collective expertise in creative services, digital design, production, marketing, sales, and public relations.To learn more, click HERE.

football, NFL, sports, laces, pigskin, leather, game

Washington Commanders

The Washington Football team has revealed its new name and brand identity, the Washington Commanders. This new identity embodies the most powerful aspects of Washington’s story by paying tribute to the team’s rich history and championship culture, personified by mission-driven players who take command, forge success and break barriers on and off the field. The result of an 18-month collaborative process with fans, alumni, players, community leaders, and stakeholders across the D.C., Maryland, and Virginia (DMV) area, “Commanders” brings to life the commitment to service and leadership that defines the DMV community. Importantly, the team’s new identity also represents the values that bond the Burgundy & Gold family, including resilience, grit, tradition, and unity. It honors the progress and potential of its present and future. 

“As an organization, we are excited to rally and rise together as one under our new identity while paying homage to our local roots and what it means to represent the nation’s capital,” said co-owner and co-CEO Dan Snyder. “As we kick-off our 90th season, it is important for our organization and fans to pay tribute to our past traditions, history, legacy, and the greats that came before us. We continue to honor and represent the Burgundy & Gold while forging a pathway to a new era in Washington. Today may mark the first day for the Washington Commanders, but we are and always will be Washington.”

The team has also revealed new brand elements, including its primary logo, its word mark, and a team crest. The primary logo of the Washington Commanders is a powerful “W.” This symbol carries forward an element of the Washington Football Team chapter in the franchise’s history and acknowledges the team’s deep Washington roots, while the W’s angled cuts, bolded lines, and serifs signify forward movement and progress. The slanted elements of the stripes bordering the “W” are inspired by military rank insignia, helping to infuse the familiar mark with elements of the team’s new identity. In the word mark, “WASHINGTON” introduces the tall and proud letters of the team’s name. The cuts of the “C” lead the eye across the mark and the two stripes that frame the name pay homage to the D.C. flag and give the mark a sense of power and authority.

A unique brand element within the NFL, Washington’s crest features core elements of the team’s identity and the franchise’s defining moments. The top left and bottom right quadrants note the year the club was founded in 1932, 90 years ago. The top right quadrant showcases the main logo mark, the “W,” symbolizing the team’s future, and the bottom left quadrant features three stars, representative of the stars on the D.C. flag and the team’s position within the Nation’s Capital. Washington Football highlighted across the top of the crest pays homage to the many historic firsts and iconic legends associated with this Washington team throughout its nearly 90-year tenure in the DMV, and the years 1937, 1942, 1983, 1988, and 1992 written across the bottom commemorate the franchise’s World Championships and Super Bowls. The crest is completed by a gold ring, which represents unity and encapsulates all elements of the brand identity.

To honor the deep legacy of this 90-year-old franchise, the traditional burgundy and gold color scheme will remain at the center of the team’s new identity. The home uniform will also retain the burgundy and gold colors, a specific reference to uniforms of the past.

“Through more than 40,000 fan submissions and countless surveys, focus groups, and meetings, this 18-month rebrand process has been a collaborative effort with our fans, alumni, players, and local DMV community, all leading to today as we embark on a new chapter in our legacy as the Washington Commanders,” said co-owner and co-CEO Tanya Snyder. “Going into our 90th year, we are excited to celebrate the rich history of the Burgundy & Gold while also paving the way for new traditions as the Washington Commanders.”

Beginning at 9 a.m., fans can purchase select new merchandise at the Team Store at FedExField and anywhere official fan merchandise is sold online, including the online team store. New merchandise will include t-shirts, long-sleeve shirts, sweatshirts for men, women, and children, and hats. Also beginning no, fans will be able to preorder the primary burgundy Washington Commanders jersey anywhere official fan merchandise is sold online. The jersey will begin shipping in May.

To continue the celebration of the team’s new identity, starting now a variety of surprise events and experiences will be rolled out around the DMV to bring the new brand to fans in the local community. These live events and digital experiences will include branded cars that will canvas the DMV and surprise fans with visits from alumni handing out swag and new team gear. Trucks featuring jumbo-sized digital screens will also crisscross D.C., Maryland, and Virginia while airing the team’s official brand launch film. Additionally, buildings and DMV landmarks will light up across the region with projections of the team name and logo and the burgundy and gold colors, including the DAR Constitution Hall, Union Market, and the Mosaic District.

On Friday, February 4th, the team has invited fans to FedExField to park and party with the Commanders. On this night it will host a Park and Party event presented by Bud Light, featuring tailgating and a showing of exclusive team content and an NFL Films feature on the Super Bowl XXVI championship team, as well as games, giveaways, food trucks, a mobile Fanatics Team Store, DJ, and a brand-themed fireworks show to end the evening. Additional details can be found HERE.

The announcement and launch mark the beginning of the next phase of the team’s rebrand process. Over the next two years, the team will work closely with fans to pull forward traditions under a new banner and combine them with new traditions fans will help to create, including bringing back the fight song and designing the second alternate uniform.

Health clipboard graphic via Rita Azar for use by 360 MAGAZINE

Interview with Jonathan Scheiman

By: Skyler Johnson

If you’re an active person that’s ever wanted to increase your performance, you should check out Fitbiomics. They’re a small company helping athletes and health-driven people into a better lifestyle by improving gut health with a small, daily capsule. 360 was able to interview their CEO Jonathan Scheiman. Scheiman is a St. John’s and NYU graduate, who did his postdoctoral fellowship at the George Church’s lab at Harvard University. 

Can you tell me about your mission?

Our mission is to empower, educate, and elevate. We’re working to inspire and build a world where greatness is possible for everyone by driving transformation from the inside out to maximize human potential. FitBiomics is simultaneously bridging the gap between sports and science, bringing communities together, and inspiring the next generation of scientists. The new frontier of human health & wellness is Nella–a daily capsule of next-gen performance probiotics designed to help anyone pursuing a healthy and active lifestyle to a new frontier of personal best, from the inside out. Nella gives you the guts to defy your limits.

 Can you tell me about your probiotic?

With a new subscription price of $59, our daily capsule, Nella, is now easier than ever to add into a daily routine and positively impact health and wellness resolutions for 2022. The one-time purchase price remains at the current price of $75.

The product is manufactured using probiotics sourced from the microbiome of elite endurance athletes. FitBiomics supports that the source of the probiotic strains matters when it comes to athletic performance. The American-made, gluten-free, vegan probiotic is certified by Informed Sport, a service which identifies banned substances. 

The Nella probiotic supplement is trusted by elite competitors across the country, including Olympic medalists, professional athletes, and USA record holders. Additionally, FitBiomics is in partnership with and serves as the official probiotic of Fordham University Athletics and St. John’s University Athletics. 

What can we expect from your company in the next 6 months? What are your plans?

We have a lot planned as far as partnerships as well as new products in the pipeline. I can sum up the latter in one word: Veillonella. Yes, the lactic acid-eating probiotic that improves endurance and was published in Nature Medicine is in the commercial queue…so stay tuned.

What’s something about your company that people might not know about?

At our heart, we are a biotechnology company focused on continued microbiome R&D. We’re expanding our discovery platform for continued decoding of elite phenotypes to develop additional next-generation probiotics. Our mission is to improve human health and performance, holistically, across multiple functional applications.